Launching a referral program allows you to rapidly expand your brand, retain customers, and maximize your earnings. Brands like Uber, Tesla, and Dropbox all use referral programs to grow and maintain their businesses.  So, how have the really successful referral programs done it? And what can we learn from them to make our own referral…

If you sell online, on your own website, or on marketplaces like Shopify, Amazon or eBay, customer support is the cornerstone of your success! But… Coordinating customer support, across different channels and with multiple points of contact, and keeping track of every single conversation, can be extremely difficult and time-consuming! Every slow response, missed query…

How can I generate more sales? A question most businesses are asking themselves every day. You can continue with the tried-and-tested methods, but we all know that they are not the best way to remain competitive. But don’t throw away what works just yet! Rather, look at ways to make it work better. To increase…

Digital ad spending in 2025 is estimated to exceed $667 billion worldwide. This is a year of accelerated growth due to a stabilized economy and lower inflation, and campaign performance and ROI are top of mind.   As marketers’ efforts mature, they’re no longer chasing the shiniest new tactics but rather how different marketing channels work…

Cold or bulk unsolicited electronic mail marketing in the hands of smart marketers can be a huge boost to your sales and marketing strategy. However, people often misunderstand the true purpose of cold outreach emails or give up way too early. This has given the humble yet powerful bulk unsolicited e-mail a bad rap. Whether…

There are many possibilities and apprehensions regarding B2B influencer marketing. However, many B2B marketers, in particular, consider influencer marketing not a fit for their business-to-business model, and this is where they go wrong with their calculations. The reach and influence of industry influencers are much more effective than traditional marketing techniques in gaining brand recognition…

Discount marketing is severely underrated but, done right, it can skyrocket your business! As a strategy, it has pros and cons that you need to consider before you start marking things down willy-nilly. And there are some best practices for discounting your products to maximize sales and overall revenue.  With this guide, you’ll learn and…

If you are in a business with short purchasing cycles or commodity products, you would understand retaining existing customers is so much easier and cheaper than acquiring new ones.  Once you have decided on the loyalty marketing details—program tiers, currency, loyalty rewards collection and redemption, and overall budget—you will almost certainly need customer loyalty software…

In the world of digital marketing, the influx of data makes every step of advertising more measurable than ever. Optimizing marketing investments is no longer a jargon but a tactical common practice.  How do you devise data-driven strategies? Who are your target audience, and are you speaking to them effectively? How do you compare channel…

Although email might not be the hottest topic as of late, it remains one of the most effective marketing channels. For every $1 spent on it, you can expect a $36 ROI, compared to ~$4 ROI, generally recognized as the hurdle for good marketing investment! So, what’s the catch? Putting together a quality mailing list,…

Referral or referring links are ingrained in the digital marketing techniques associated with any company’s current advertising strategy. According to Forbes, 80% of online customers in the United States are influenced by social media feeds or friends and family when making purchase decisions. Also, 78% of these people consider social media posts from brands helpful…

Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone that creates a sturdy base for the promotion and sales of any product or idea. Basically, CRM refers to a set of applications that you will use to manage things like customer databases, customer interactions, and everything…

When done right, pay-per-click advertising can be a very effective technique for accomplishing business goals, whether for small or large businesses. It complements your search engine optimization effort and should be part of your social media marketing strategy. It allows you to set a pre-defined monthly ad spend budget and track how those marketing dollars…

Software review websites are a great way to introduce and present your solution to potential customers. They offer a level of trust and recognition for your brand, and their ratings and reviews significantly influence purchase decisions. With an overwhelming number of review websites available, it can be challenging to select the right one! To simplify…

Influencer marketing has become one of the biggest marketing mediums, and influencers abound on platforms like TikTok, Instagram, and, of course, YouTube! So, how do you find YouTube influencers for your brand? And how do you choose the right influencer for your brand? Today, we’ll show you some easy and effective ways to find YouTubers…

Podcasts have been around for a long time. Often free and easily available, they cover a variety of topics and help content creators to tap into every demographic or market. Driven by technology advancements and a shift in how we consume content, podcasts have really picked up recently. Podcasts are a handy companion for all…

The definition of online reputation management can be explained as the ongoing task that serves to create, cultivate and maintain your business’ brand. It is all about perception and managing that perception amongst consumers online. Top online reputation management services includes: Review monitoring Social media monitoring Review generation Reporting and analysis Response management Sentiment analysis In…

Over 57% of American businesses use influencers as a way to increase awareness of their brand. With the help of a popular and well-respected influencer, you can open your business up to a new audience. However, you will need to do your homework before using a particular influencer to promote your brand. Below is some…

Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big difference between a satisfied customer & a loyal customer. Never settle for satisfied.” Your business needs loyal customers, especially if you sell products or services that thrive on repeat purchases. So if you: Sell apparel Run a…

Brand loyalty might be the only thing that counts.  A bold statement, eh? But, clearly when there are so many competitors offering competitive prices what’s to stop customers from swaying? Who’s to stop them from choosing a brand with steeper discounts? That’s why developing brand loyalty is crucial for lasting success. The Difference Between Brand…

Running a successful influencer marketing or promotional campaign is challenging, to say the least!  First, there’s the time it takes to search marketplaces for advocates who can effectively promote your products. Then, you have to manage these advocates to ensure they provide quality content, don’t cross the line or tarnish your brand, and consistently produce…

Electronic commerce is more competitive than ever in 2025 and growing exponentially as a proportion of global sales. With platforms like Shopify, Woocommerce, and Magento, setting up an online store in this day and age is easier than ever. With growth comes sophistication. In this article, we’ll analyze the best e-trade marketing tools to help…

Manual influencer outreach allows for personalized discovery. However, pinpointing individual social media influencers becomes inefficient as your program scales.  This review explores specialized marketplaces as effective alternatives to time-consuming manual searches and connections. By leveraging these platforms, you can also identify good candidates from comprehensive lists on multiple social platforms, such as Instagram, TikTok, and…

What are the most challenging parts of running successful ambassador programs? We repeatedly hear these two top complaints: 1) finding influencers to participate and 2) managing contracts and deadlines. In this article, we will introduce you to the best software to manage brand ambassador relationships and what they can do to help your brand loyalty…

Is it becoming increasingly difficult to get your products in front of the right people these days? If you’ve fallen behind with your marketing strategy, it can be even harder as ad-blockers are also starting to deeply impact marketing budgets. What if we told you that old school is still cool? According to Global Web…

Not all customers are the same. Of course, we know this! So, why are marketers still ignoring the immense impact that consumer marketing strategies have on sales? This could boil down to a number of reasons, such as: A lack of understanding of the definitions of consumer marketing and retention strategies A disconnect between marketing…

“Lead generation is a breeze,” said not a single business owner, marketing manager, or anyone involved in this process. Ever. Regardless of the complex challenges businesses have to overcome, lead generation is still a critical aspect that directly influences the B2B bottom line. According to the statistics, 65% of businesses say that generating quality leads is…

When you think of demand generation, it may seem synonymous with lead generation but there are certain differences between the two. Think of the former as the step before entering the lead generating mode. So, what works for generating demands? To answer this, we’ll break down some of the key strategies involved in getting people…

Tired of juggling numerous affiliate marketing tasks without a safety net? Imagine a world where your programs run seamlessly, optimizing conversions and boosting revenue effortlessly. Picture having a purpose-built suite of tools to elevate your affiliate game to new heights! Affiliate solutions are developed to simplify complex processes, automate repetitive tasks, produce insightful progress reports,…

Keep seeing the same 3 digital marketing experts in your LinkedIn feed? Or is your digital marketing strategy starting to look a little templated these days? Digital Marketers are some of the most versatile and creative professionals around, and they operate in such a broad, ever-changing landscape. We’ve curated a list of global experts and…

Retail marketing is a tricky business. That is why, for this guide, we consulted the retail marketing experts at Acceleration Partners, an award-winning, global partner marketing agency with extensive experience in retail, to give you a deeper understanding of what a great retail marketing strategy involves, and the best tactics for retail marketing success in 2025…

As influencer marketing grows, more businesses decide to create their first campaigns. According to Business Insider, in 2025, the influencer marketing industry is expected to become a $15 billion industry. With that in mind, there is an opportunity for brands to launch a sponsored collaboration with an influencer. This will increase your brand awareness, visibility,…

Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a new wave of marketers turn their focus towards retention and loyalty. But, customer acquisition is everything, right? Nowadays, marketers are still investing the majority of their time and budget in the big question: “How do I gain…

The statistics are clear and e-commerce email marketing is still one of the most effective channels for online stores. Whether you’re a small online retailer or a major e-commerce brand, email marketing can help you boost conversions, increase engagement, and build loyalty. So, how can you get the most from your email marketing to grow…

Measuring digital marketing kpi campaigns is critical for success. However, some marketers forget or neglect to do so. That’s like shooting the dark. They’re performing campaigns without knowing what’s working and what isn’t. On the flip side, that’s what Key Performance Indicators (KPIs_ are for. Key performance metrics are the numbers that matter to your…

Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing, cross-promotion, joint product developments, and more! All these techniques are incredibly effective if you have the right partners, and choose the right type of partnership marketing, for your objectives. But which partnership marketing strategy is the right…

Years ago, product designers realized that throwing in new designs without consulting with the manufacturing team is a total waste of time.  Recently, sales and marketing functions have also realized that it isn’t enough to coexist. A better way is to work together and generate greater value for the organization. In fact, 67% of marketers…

User-generated content (UGC) consists of anything created by your customers (or followers). Common examples include reviews, testimonials, competition entries, social comments, and blog posts across social media platforms such as Instagram, Facebook, YouTube, X (twitter), LinkedIn, Tiktok, Pinterest and Google Reviews. Consider that your brand marketing is fundamentally biased and might make exaggerated claims. UGC,…

Imagine running an influencer marketing campaign with a celebrity on Instagram. The content gets thousands of views and likes. Everything seems to be on the right track. But there’s a problem. You’re not selling anything.  “What’s going on?” The most common reason is you’re running an influencer campaign with the wrong influencer! It probably started…

Defining your target customers is an essential first step for any business or marketing strategy! Creating customer personas gives you detailed and insightful prototypes of the ideal customers on which to focus your efforts.    Persona creation is a complex process that requires both art and science. You need extensive data analytics to get valuable insights…

Which Magento email marketing platforms should you be using? If you’re still scratching your head and feeling a little lost in the mix, you’re not alone. We know there are many email marketing apps available, and many of them offer quite similar features. So, how do you find the one that’s right for your online…

For businesses eager to dive into the huge yet still expanding e-commerce market, you can manage your marketing efforts in-house or hire a specialized marketing firm.  The latter allows you to tap into a pool of experts who have kept tabs on the latest marketing trends, whether in online content, search engine optimization, social media…

You have happy customers. And you’re constantly busy thinking about what to do to grow your business further and how to reduce the cost of acquiring a new customer (CAC). You have heard about Referral Marketing and its potential, and are now looking for the right software solution for your business. But finding the right solution…

The eCommerce industry already recognizes that affiliate marketing is one of the most efficient ways to increase sales and is becoming one of the most trusted online marketing methods. The chance to put your product or service in front of highly interested yet hard-to-reach people in normal circumstances is pretty great, and it can help…

According to statistics, 81% of brands use affiliate marketing, and its popularity is due to its effectiveness and the opportunity to evaluate the campaign’s success and to pay for actual results.  However, calculating the average affiliate commission rate can be challenging if you are considering starting an affiliate program.  If the affiliate commission rate is…

Is your Facebook campaign working? Are you wondering how many people have seen it or which demographic is clicking your ads the most? There are over dozens of questions that marketers face when trying to determine the effectiveness of their campaign. When you are running promotions across multiple channels, it is crucial to find out…

Are you using a spreadsheet to record and manage influencer lists? Well, it’s time for some innovation! If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform.  It’s basically Customer Relationship Management (CRM) for influencers.  There are hundreds of influencer advertising…

Regardless of the type of business, referral programs help you acquire more customers and many other benefits. In my years as a business owner, I have seen that referrals help you close a deal faster, build trust, and rapidly increase your conversions. These are the 13 of the best referral program ideas that you can…

Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours? With all the focus on complex gamification and personalization, simple and successful loyalty program ideas might be hard to come by. An easy way to find inspiration is from the “best in show” – those big retail…

You might already know the concept of what is phygital marketing and how does it work from its previous iteration, Immersion Marketing. The new catch-phrase name conveys this marketing strategy’s meaning more clearly, though: Phygital = Physical + Digital.  With 2025 finally here, there is a sense that the future has actually arrived. We have…

Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing tool, you’re actively engaging in social media, and you have pretty much established your brand in the industry. But there seems to be something lacking. Somehow, you notice that you do not have recurring customers. Your customers…

Successful affiliate marketing is a terrific and versatile tactic for modern sellers. You don’t need to reach all the way to your prospective customers. Using proxies, you can pass the buck to some extent. First, find people in good positions to reach your target audience. Second, give them chances to profit from passing on your…

Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can implement strategies to acquire the customer, but it’s your job to enhance their customer experience and keep them coming back. In order to maintain customer loyalty, you need to actively invest in your customers and maintain your…

If you’re struggling to navigate through the world of influencer marketing, you’re not alone. Looking at how complicated the strategies around macro and micro influencers can become, it’s no surprise that brands are starting to feel lost in the mix. The truth is, if you have a big-ticket brand budget you really don’t have to…

As one of the most rapidly growing industries in the world, staying ahead of e-commerce trends is key to maintaining an edge over your competitors. This is why e-commerce and retail conferences are something that you cannot miss out on! Retail conferences allow you to hear motivational speeches or improve your skills and can also be…

Are you looking for the right agency to manage your affiliate program? We know it can be quite a daunting experience, but don’t worry; we’ve done the heavy lifting for you! In this article, we’ll introduce you to some of the best and give you guidelines on picking the right marketing experts for your program!…