19 Best Copywriting Services to Outsource Your Writing in 2022
Good copywriting is critical for successful marketing.
Agencies and big companies have the resources to hire a team of experienced and skilled copywriters to write their copy and their content for every marketing channel they use.
Smaller companies usually don’t.
They need great copy but are too busy running their business to sit and craft the perfect ad, social media post, or long-form blog. And their marketing suffers.
So, how do get great copy for your business, without hiring a whole in-house team or engaging a big agency?
The answer is you use freelance content writing and copywriting services, smaller managed services, or AI copywriting tools.
In this guide, we’re covering everything you need to know about hiring the best copywriting services for your business. We go over what you can outsource, when to outsource, and how to choose the best option for your needs.
Then we cover where to find great copywriting services: freelance marketing places, copywriting services in the USA and the UK, and some great AI copywriting tools to use.
Ready? Let’s dive right in!
When to Outsource Your Copywriting
In marketing, copywriting is the bridge between you and your target audience. Good copy is essential for effective marketing, no matter what methods or channels you’re using.
What content can outsource copywriters provide?
Content that is frequently written by external copywriters includes the following and more:
- Web copy and landing pages
- Blog posts
- Email marketing copy and subject lines
- Social media posts
- Newsletters and press releases
- Ad copy for digital, social media, and print media
- Video, radio, and podcast scripts
- Market analysis, keyword research, and content suggestions
- Brand positioning and messaging
- Technical writing
- Whitepapers and e-books
- Product descriptions
- Product packaging copy
- E-commerce copy for online stores
As you can see from the graphic above, the most used marketing channels are those that require the most copywriting.
When should you outsource your copywriting?
Businesses with the following issues will benefit the most from outsourced copywriting services:
- Anyone who is not using an agency to manage all their marketing and copywriting needs
- Businesses that do not have a professional writer on their team
- Teams that do not enough expertise in a specific area of content writing, e.g., technical writing
- Businesses that are growing rapidly and need to be able to scale their copywriting quickly
- Teams that are overwhelmed and producing too little content or poor quality content to keep up with demand
- Businesses that are breaking into new markets and do not yet know how to communicate effectively with them
- Businesses that need flexible, scalable solutions for seasonal or project-based fluctuations in the type or volume of content needed
If any of the above sounds like you, it’s time to look at engaging some professional copywriting services.
Trying to do everything in-house when you don’t have the budget skills or bandwidth will only harm your marketing and your business.
Outsourcing will also free up you and your staff to focus on other areas of your business, like sales or marketing strategy.
What are the benefits of using outsourced copywriting services?
The benefits of hiring a professional content or copywriter include:
- Instant access to expert writers and quick turnaround times
- Flexibility to use them as and when needed, without a long-term commitment
- Access to a pool of experienced writers that you can choose to work with long-term
- Fresh perspectives and additional expertise and skills that you don’t already have
- Access to the paid tools and software used by the platform or agency you choose
- Scalability and the freedom to grow and shrink quickly without the need to hire/fire staff
- Guidance with strategy and marketing methods from people who do this all day, every day
- Many copywriting services also offer market analysis, keyword research, and SEO
One of the biggest benefits of using professional copywriting services is their SEO expertise. SEO is critical for all digital marketing, and responsible for the bulk of web traffic to your website.
No matter which methods or channels you’re using, these benefits all come together to give you great, on-demand copy to meet your marketing objectives.
This is especially true for content marketing:
Content marketing has become the cornerstone of modern marketing. More than 70% of consumers prefer to learn about a brand’s products and services through an article rather than advertising.
In the B2B space, a 2021 study by the Content Marketing Institute, found that 66% of businesses will increase their content marketing budget for 2022.
Right, we have looked at when to outsource your copywriting, what the benefits of outsourcing are, and what can be outsourced.
Now let’s look at how to choose the best copywriting services for your business:
What to Look for When Outsourcing Your Copywriting
There are several ways to outsource your copywriting:
- Find and hire freelance copywriters on freelance marketplaces by yourself
- Hire an agency or use a managed service to handle your copywriting needs without too much input or effort from you
- Use an AI copywriting tool to help you (or your team) create your own copy in-house
We’ll dive into each of these options in more detail below, but first, let’s look at how to choose the right copywriting service for your needs:
How do you select the best copywriting services for your business?
Whether you’re looking at a single freelancer, a team of freelancers, or an agency, to choose the right option to work with, you need to consider the following:
Consider the costs involved and weigh them up against your other options and what they will offer. Sometimes it is worth investing a bit more to get the level of expertise you need, other times the cheapest option will do just fine.
It depends on your goals and, of course, your budget,
Where they’re located is an important consideration. It is helpful if they’re in the same region as you and/or your target audience as they will have a better understanding of the culture and social norms.
The time zone difference is also something to consider.
Make sure they can handle work you need to be done; within the turnaround times you require. If you’re growing, it is best to go for an option that can scale with you too.
If you have specific goals for your copy, look for someone with the specialized skills you need, be that SEO or a specific type of writing, like technical writing, sales copy, or scriptwriting.
Experience and Quality
At a minimum, they should be able to provide you with their portfolio, examples of their work, or case studies. This will help you gauge what they’re capable of producing and if they will be a good fit for your business.
That said, more experienced writers generally charge more. Depending on your needs and your budget, a talented beginner might work just as well as a veteran for you.
Referrals, Reviews, and Ratings
Feedback from past clients is a great way to determine what someone is like to work with, how reliable they were, and the quality of the work they did.
Level of Editorial Input Required
This is a big one. An agency or a managed service, they will handle the writers and do most of the leg work. If you’re hiring a freelancer yourself, you will need to give a lot more input.
If you don’t have the time or bandwidth to do that, it might be better to pay a bit more and have them take care of it for you.
Revisions, Quality Control and Financial Risks
If you’re using a freelance marketplace, choose ones that offer an escrow system so that you can be sure that you’re satisfied with the work before you pay for it.
No matter which route you take, make sure that they will allow you to check the work and do revisions before they’re paid. Two or three revisions are standard practice and should be included in the agreed price.
With the above in mind, you can select some options, get quotes and do some interviews!
There will be loads of great options, and finding the perfect copywriter for your business is probably a lot easier than you think!
Ready? Let’s look at some of the best places to find great copywriting services:
5 Top Copywriting Marketplaces to Hire a Copywriter
Fiverr is a marketplace for freelance gigs of every kind, with a huge database of freelance copy and content writers to choose from.
You can find professional copywriting services with a range of experience and specialist skills. The platform allows you to browse portfolios and see what packages each professional offers, as well as their pricing and reviews/ratings from their past clients.
Fiverr provides an escrow payment system, where your funds are only released to the copywriter when you’re happy with the copy and approve the funds.
Price Range: $5 and up per gig
2. Word Agents
Word Agents is a ‘content agency’ that provides copywriting services to businesses of all sizes. They use freelance copywriters that they have vetted and approve to produce your content.
They do a market analysis and keyword research as part of their standard process. Their focus is on providing SEO-optimized content, including website copy, blogs, articles, and product descriptions.
Word Agents commits to a 7-day turnaround for your content, with two revisions for each item if needed. They manage the freelancers for you, which sets them apart from other freelance marketplaces.
Price Range: Monthly/once-off subscription-based pricing from $114 for 1000 words to $3420 for 60 000 words
Upwork is one of the biggest freelance marketplaces to find copywriting services of every kind, with an enormous number of freelancers to choose from.
The platform lets you search freelancers or create a job post that freelancers ‘bid’ on by submitting proposals. You can see profiles, portfolios, work experience, and ratings and reviews from previous clients.
You can manage projects from within the platform, paying via an escrow system for milestones or completed projects, once you have approved the work.
Upwork is a good option for working with freelancers long-term, as their system allows you to keep track of recurring projects and long-term projects.
Price Range: $15 – $100+ per hour
Guru is a smaller platform but it works much the same as Upwork. You can post a job that freelancers can submit proposals for, or you can browse freelancer profiles that offer copywriting services and request a quote from them directly.
Each profile includes details of how many jobs they have done through the site, their earnings, and a portfolio, as well as reviews/ratings from past employers.
Guru also has internal messaging and allows you to pay through a manually released escrow system, or set up automatic payments to your copywriters.
Price Range: $5 -$3000+ per hour
5. People Per Hour
PeoplePerHour is a freelance marketplace that uses AI to match candidates to the jobs advertised on the platform.
You create a job listing and then the system finds the freelance copywriting services that best meet your requirements, and invites them to submit a bid. You can also use their direct search to find freelancers on your own. From there, you can interview and hire the best fit.
PeoplePerHour also uses an escrow system for payments and lets you leave reviews and see previous client reviews to help you make a good hire.
Price Range: Offer-based/fixed cost pricing from $15 and up
7 Copywriting Services in the USA
If you’re looking for copywriting services in the USA, you can find great options on Fiverr, using their location filter.
They have a huge selection, ranging from beginners to industry veterans in every copywriting niche.
Their search filters allow you to narrow down the results to find exactly what you’re looking for, including add-on services, like market analysis and keyword research.
Every copywriting profile shows past work experience, a portfolio of work, and reviews from their past clients.
Messaging is via their internal system and they use an escrow system for payments, protecting both parties and ensuring that only satisfactory work is paid for.
Price Range: $70 and up for vetted professional copywriters
2. Writers for Hire
Writers for Hire is based in Houston, Texas, and offers a comprehensive range of copywriting services. Their team of over 25 writers includes expert copywriters, digital content writers, technical writers, ghostwriters, and non-fiction writers.
They work across industries and borders, with multifaceted experience working for start-ups and Fortune 100 companies alike.
Writers for Hire is a particularly good choice for complex or technical writing projects that require a detailed understanding of the subject matter, and need to comply with strict requirements.
Price Range: $480 – $1200 (traditional print and internet copywriting, up to 450 words)
3. The Content Factory
The Content Factory is a digital PR agency that offers SEO and content copywriting services. They’re based in Manchester, New Hampshire, USA.
The Content Factory specializes in SEO-optimized copy for digital marketing campaigns, websites, and content marketing.
They work with businesses of all sizes, in all sectors, including B2B and B2C. As they’re a full-service agency, their copywriters benefit from the agency’s collective know-how and are always up to date on the latest trends and changes in SEO.
Price Range: Custom Pricing – contact The Content Factory for a quote
Verblio provides content marketing and copywriting services to agencies and businesses around the world. They’re based in Denver, Colorado but use a network of expert writers to create copy that’s written to meet your unique needs.
When you give them your brief, they let their writers choose if they want to work on the project, based on their expertise and interests. You then receive several options to choose from and only pay for the ones you use.
This unique method matches you with the writers that are experts and enthusiasts on your topic. Their writers are all vetted professionals, with a high level of education, skills, and expertise.
Verblio also offers additional services, like stock images or an optimized account run by a dedicated account manager.
Price Range: Subscription based, from $34.95 to $359.95, plus extras
5. Content Cucumber
Content Cucumber is based in Bloomington, Indiana, and offers copywriting services for a flat monthly rate. They write copy for articles and blogs, website landing pages, newsletters, and more.
Using Content Cucumber functions much like hiring a full-time content writer, without any of the paperwork and for much less than you would pay a full-time employee.
With Content Cucumber, you get one dedicated writer who works on your copy, every day, to produce up to 2000 words a week/8000 words a month. This can be four long-form pieces, dozens of smaller pieces, or whatever you need – you get unlimited requests.
They can also provide stock images, topic generation, SEO strategy, and publish to your website for you if you take the Hands Off package.
Price Range: $599 to $1999 per month (2000 words per week)
6. Express Writers
Express Writers offers a full suite of content and copywriting services. They’re based in Austin, Texas, and employ a team of more than 90 writers who are all from the US.
Express Writers cater to marketers, businesses, and agencies. They offer both managed services and a ‘content shop’ for once-off or short-term projects.
Their focus areas include long-form SEO blogs, web pages, emails, landing pages, social media posts, video scripts, and more.
They also offer content and SEO strategy, which their expert writers can execute for you.
Price Range: Per word – $0.9 to $0.50, or fixed cost packages from $15 to $1400+
7. Crowd Content
Crowd Content offers scalable content and copywriting services to marketers, agencies, brands, and retailers.
Content Crowd ‘self-service services’, where you can use them to find and hire copywriters from their marketplace, and fully managed ‘enterprise services’.
Their managed services allow you to hand over the whole process, and they deliver ready-to-publish content.
They provide a full suite of copywriting services, with specialist writers for every imaginable niche.
Price Range: $0.3 to $13.50/word for self-service services and custom pricing for managed services
5 Copywriting Services in the UK
1. Copify UK
Copyfy UK is a leading copywriting services provider in the UK, with operations in the USA and Australia. They have a large network of approved copywriters, who can produce high-quality content in as little as 48 hours.
They work with businesses of all sizes, in every sector. Top clients include Yoast, Deloitte, and Amazon.
Their services include website and e-commerce content, blog posts and articles, press releases, legal and technical writing, and email marketing content.
Price Range: Custom pricing, depending on your requirements
2. Content Hero
Content Hero is a content writing agency that offers copywriting services for businesses and brands of all sizes, in all industries.
They help you outsource your copywriting to expert writers who can produce high-quality, unique, effective, and optimized content.
Their services are scalable, so as you grow and need more content or new types of content, they can keep it coming to you without a hitch.
Their copywriting services include articles, web content and pages, SEO content, long-form content, product copy, and case studies.
Price Range: £0.10, £0.09 or £0.08 per word, depending on the complexity
3. Goodman Lantern
Goodman Lantern is based in London, UK, and provides a wide range of content marketing and copywriting services.
They provide strategy, planning, and distribution services in addition to editing and content, and copywriting.
Every client gets a dedicated writer, editor, and project manager that coordinates the copywriting process.
Different plans have additional services, depending on the client’s needs. Their pricing is subscription-based, with fixed and bespoke plans.
Goodman Lantern offers SEO optimized content, blog writing, social media copy, ad copy, press releases and newsletters, web content, whitepapers, research papers, and business plans.
They also offer a range of bespoke writing services, like ghostwriting, e-books, and guides.
- Start-up Plan: $2090/month
- Enterprise Plan: $3890/month
- Bespoke Package: Custom Pricing
4. Strand PR
Strand PR is a marketing and communications agency that offers copywriting services for public relations, digital marketing, and social media.
They’re a smaller agency, based Hertfordshire, UK, but they’ve worked with companies from around the world and have a huge range of skills on their team.
Strand PR offers a full suite of marketing services, which benefits their copywriting (and you) as it is in line with the latest developments in marketing.
Price Range: Custom Pricing
5. The Creative Copywriter
The Creative Copywriter is a small content marketing and copywriting agency from London, UK. They emphasize blending creativity with data-backed strategy.
They offer a broad range of writing services, for just about every copy and content need you could ever have. From blogs, web content, and sales emails to social media, press releases, video scripts, and everything in between.
The Creative Copywriter works with businesses in a variety of industries, including fashion, retail, SaaS, and digital marketing.
Their top clients include the likes of Adidas, Hyundai, and TikTok.
Price Range: Custom Pricing
3 AI Copywriting Tools
It is very simple to use, all you have to do is choose the type of copy you want to create, describe your product in a sentence or two, and Copy.ai will generate a selection of ten results for you to choose from.
You can select, edit and save the ones the like or run the tool again for more options. It really is that simple!
The results sound and feel authentic like they were written by a human copywriter, and Copy.ai boasts clients like eBay, Nestle, and Ogilvy.
Check out this review video by Design Hacker to see copy.ai in action:
- Idea generation and topic suggestion tools
- Digital Ad Copy: Facebook, Google, and LinkedIn Ads
- Social Media Content: Brainstorm topics and write captions and Instagram posts
- Web Copy: Hero texts, subheaders, and SEO meta descriptions
- eCommerce Copy: Microcopy, product descriptions, and product benefits
- Blog Content: Blog titles, ideas, outlines, blog intros and make bullet points into a full post
- Sales Copy: Create copy using in ‘pain-agitate-solution’, ‘before-after-bridge’ or ‘attention-interest-desire-action’ formulas
- Free Trial: 7 Days
- Solo Plan: $49/month, billed monthly
- Multiple Sets Plan: Custom Pricing, billed annually
Writesonic is a great AI copywriting tool for marketers, agencies, and e-commerce brands. It is available in 25 languages and is designed to generate SEO-optimized content.
The tool is easy and intuitive to use, you just need to select a template and provide a short description, and then it will generate you a dozen options to choose from.
Writesonic is especially useful for automating mundane and repetitive tasks, like writing welcome emails, product descriptions, and content meta descriptions.
Check out this review video by Legit Marketing Reviews to see Writesonic in action:
- Available in 25 languages
- Will build custom features for clients on request
- Flexible pricing and offers pay-as-you-go credits
- Website Copy: Landing pages, feature-to-benefits, headers, and SEO meta descriptions
- Digital Ads Copy: Facebook, Google, and LinkedIn Ads (Instagram and Twitter in the pipeline too)
- Article & Blog Copy: blog ideas, intros, and outlines, an ai article writer, rephrase and expand content, article summaries, fix grammar, and check readability
- eCommerce Copy: Product names, Amazon product titles, descriptions, and features; sales emails and Amazon ads
- Sales Copywriting Formulas: AIDA and ‘pain-agitate-solution’ formulas
- Press releases
- Company and personal bios
- Startup ideas and growth ideas
- YouTube video copy
- Free Trial: 10 Credits, 1 User Seat
- Basic: $15/month – 75 Credits, 1 User Seat
- Pro: $45/month – Unlimited Credits, 1 User Seat
- Startup: $95/month – Unlimited Credits, 2 User Seats
- Agency: $195/month – Unlimited Credits, 4 User Seats
Copysmith is an AI copywriting tool that offers a broad range of features. It can do everything from writing your blog posts and social media adverts, to writing sales copy, product descriptions and generating the whole FAQ section of your online store.
Copysmith is a good choice for marketers and copywriting teams that are working on multiple projects at the same time, and need assistance with a variety of tasks.
It can generate great copy, that reads as authentic human writing, and it can help you brainstorm ideas and come up with a whole new campaign!
Check out this review video by Ken Furukawa Marketing to see how Copysmith works:
- Article Writing Assistant, Blog Ideas and Outlines; Whole Blog Posts
- Product Descriptions
- Ad Ideas – brainstorm big campaign ideas
- Ads Headlines and Ads for Facebook, Google, LinkedIn, Instagram, etc.
- Captions for social media posts
- Content Ideas – for partnerships, innovations, sponsorships, etc.
- FAQ Ideas
- Copy using the AIDA and ‘Pain Benefit Solution’ formulas
- YouTube Video Descriptions
- Brand Essence Copy
- Event Press Releases
- Landing Pages
- SEO Metatags
- Generate Unique Value Proposition copy
- Article Summaries
- Content Enhancer and Rewriter
- Pitch Yourself – intros to new employers and clients
- Short Sales Emails
- Free Trial: 3 Days – Unlimited Features
- Starter: $19/month – 50 credits, 20 plagiarism checks
- Professional: $59/month – unlimited credits, 100 plagiarism checks
- Teams: $118/month – unlimited credits, 500 plagiarism checks
- Enterprise: Custom Pricing – unlimited credits, unlimited plagiarism checks
Great copywriting is critical to your marketing success. If you don’t have the in-house experience, expertise, or bandwidth, using professional copywriting services is the way to go!
Today, we’ve looked at when to outsource your copywriting, how to choose the right person to work with, and some of the best places to find great copywriters.
A professional copywriter will provide you with compelling copy that holds the reader’s attention and evokes a response, and action from them.
No matter what kind of copy or content you need, there is are loads of great copywriters for you to choose from, so you can find the perfect fit for your business!
Frequently Asked Questions
What are copywriting services?
Copywriting is the art of writing compelling and persuasive marketing material that prompts action from the reader. It is used for all types of advertising for products and services. Copywriting can also include content writing, such as blogs and articles. Check out the full article for more on the types of writing that can be outsourced to copywriting services.
What services do copywriters provide?
Copywriters write marketing material for the following and more:
• Web copy and landing pages
• Blog posts
• Email marketing copy and subject lines
• Social media posts
• Newsletters and press releases
• Ad copy for digital, social media, and print media
• Video, radio, and podcast scripts
• Market analysis, keyword research, and content suggestions
• Brand positioning and messaging
• Technical writing
• Whitepapers and e-books
• Product descriptions
• Product packaging copy
• E-commerce copy for online stores
Check out the full article for more info on what copywriting services can do for your business.
What is a freelance copywriter?
A freelance copywriter is a copywriter who is not employed full-time by an agency or in-house marketing department. You can hire a freelance copywriter to write for you on an ad hoc basis, by project or with an on-going contract but they are not an employee, they’re an external party. Check out the full guide for more on where to find freelancers and how to hire them.
Content Marketing Institute: B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
Fiverr Guides: What Is Copywriting and What Does a Copywriter Do?
HubSpot: What Is SEO Copywriting?