12 Best Fashion Marketing Agencies to Scale your Brand in 2023 [Review]

The fashion industry is one of the most densely saturated, competitive and dynamic industries to break into, let alone dominate… Unless you have the right fashion marketing strategy!

Fashion marketing is complex because it involves a variety of media and marketing channels, and creating a remarkable, desirable and valuable brand identity, that is coherent across all of them, is not easy.

Unless you have an expert in-house team and a ton of resources, you will need some expert guidance to get you on the right track and set you up for success.

Whether you’re just starting out and getting established or you need to grow and scale an existing brand, there are some great fashion marketing agencies that have just the expertise and experience you need!

So, what does successful fashion marketing involve? And which are the best fashion marketing agencies to choose from? What services to they offer?

We’re answering all of these questions and more today, and we have reviewed all the best fashion marketing agencies to take your brand to the next level!

Ready to scale your fashion brand?

Let’s dive right in!

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    Fashion: A Quick Market Overview

    First off, the fashion market is massive, as we’re sure you know. To be specific, in 2022, the sector’s revenue exceeded $1.7 billion, and by 2026, the global fashion sector is expected to be worth $1.7 trillion.

    Fashion Marketing - Infographic of Revenue of the apparel market worldwide from 2013 to 2026
    Source: Statista

    But more importantly, it’s highly competitive.

    Enter fashion marketing.

    Now, you might be wondering what fashion marketing actually is and how it works.

    Well, the short answer is fashion marketing is the promotion of outfits and clothing items to a target demographic. However, its slightly more complicated than that.

    Fashion marketing is knowing when and what you should promote, through which channels, and at what times. However, the sector is so over-saturated, and not everyone has the time to become a marketing expert, so sometimes it just makes sense to get some outside help. In this case, that help takes the form of a fashion marketing agency.

    This video by Posito Marketing covers fashion marketing in even more detail, so check it out if you’re interested.

    Summary: Fashion Market Quick Overview

    Fashion marketing is all about knowing when and what to promote. And sometimes it makes sense to get help from a fashion marketing agency to help you reach your target audience more effectively.

    What Services Does a Fashion Marketing Agency Offer?

    Print Advertising Services

    Print advertising is one of the oldest ways that marketing agencies promote fashion, and it definitely still has a place in the industry.

    But compared to other industries, print advertising is used quite differently when it comes to fashion. In this case, print advertising is not primarily utilized to make direct sales. Instead, it is mainly used to spread the word about a brand.

    As a result, a fashion marketing agency will utilize print advertising to assist develop a distinct image of your business and what it represents.It also helps to define your brand’s message and story.

    Of course, this kind of marketing eventually leads to sales, but the approach is more subtle than other types of marketing.

    Instead of shoving deals down people’s throats, the agency will help you influence consumers without them even realizing it.

    For example, if someone sees your brand’s range of hoodies on a regular basis, they’ll remember you when the weather becomes chilly and they’re looking for something to keep them warm.

    Online Marketing Services

    As we enter the rise of the digital age, marketing has become a powerful tool, especially for fashion agencies,  as the visibility and importance of social media, online, and e-commerce markets grows. As such, e-commerce marketing is thriving, according to more than 80% of fashion marketers.

    Fashion Marketing Online - Graph of Online Fashion Sales 2018 to 2026
    Source: StudyCorgi

    Various forms of advertisements fall under the umbrella term of online marketing. However, a fashion digital marketing agency’s most common and effective type of online marketing is “pay-per-click” or “PPC” marketing.

    This sort of advertising allows the digital fashion marketing agency to reach your target demographic more effectively, saving you money as it is targeted and hence more impactful.

    Influencer Marketing Services

    Influencer marketing, similar to online marketing, uses the rise of the internet and increasingly popular influencer marketing tactics. And the fashion business is no exception.

    Infographic on the efficacy of influencer marketing
    Source: Smart Insights

    Influencers have grown in popularity as social media has grown in prominence. And along with that fame comes the power to influence consumers. What’s more, fashion marketing agencies utilize these influencers’ power, turning it to your benefit.

    The fact that their followers trust them is one of the best things about fashion influencers. This means that if they endorse your brand, your chances of increasing sales are far higher than if you rely solely on conventional marketing avenues. As a result, 89% of marketers claim that influencer marketing has a similar or higher ROI than other marketing channels.

    And because fashion is such a big part of who people are, if they see someone they look up to wearing and promoting a brand, they’ll want to get the outfit for themselves. And as influencer marketing has grown, you can now find influencers on every social media platform so that you can get in front of the right audience, on the right platform. From traditional influencers on Instagram and Facebook, to Amazon influencers, TikTok influencers, and Twitch influencers… The are the perfect influencers for your brand are out there!

    Summary: What Services Does a Fashion Marketing Agency Offer?

    Print advertising: Fashion marketing agencies will use print advertising differently than in other industries as it is not used to make direct sales but to promote brand recognition.

    Online Marketing: With the rise of the digital age and social media’s increasing presence and influence, online, or e-commerce, marketing is a powerful tool, especially for fashion marketing companies.

    Influencer Marketing: Similarly to online marketing, marketing companies will use influencer marketing to utilize the rise of the internet and increasingly prevalent influencer marketing strategies.

    12 Best Fashion Marketing Agencies

    1. Blucactus

    Blue Cactas Logo

    Blucactus

    Amsterdam, Netherlands

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Amsterdam, North Holland, Netherlands

    Number of employees: 53

    KEY SERVICES

    • Content marketing
    • Branding and design
    • Fashion advertising
    • Influencer marketing

    NOTEWORTHY CLIENTS

    • Jess Alonso
    • Rebel Writing
    • Tillman Style

    WHY CHOOSE THEM?

    BluCactus’ services are specifically designed to assist fashion brands in increasing their consumer base and profits.

    BluCactus is one of the best-known companies in the fashion marketing industry. In addition to traditional advertising, they offer services for all parts of fashion marketing, such as planning and strategy, creative execution, and public relations. Their services are geared toward helping fashion companies get more customers and make more money.

    BluCactus aims to build a solid emotional connection between a brand and its customers. They think that fashion is more than just clothes—it shows who you are and what you believe in. So, they focus on both the history of the brand and the products themselves when marketing. Because of this, their clients’ brands and sales grow significantly.

    BluCactus Homepage
    Source: BluCactus

    2. Stylophane

    Stylophane Logo

    Stylophane

    New York, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2002

    Location: New York, New York, USA

    Number of employees: 13

    KEY SERVICES

    • Social media advertising
    • SEO
    • Brand awareness
    • Digital advertising

    NOTEWORTHY CLIENTS

    • La Blanca Swimwear
    • Scotch and Soda
    • Robert Graham

    WHY CHOOSE THEM?

    Stylophane has a team of dedicated account managers who work with fashion brands to create personalized programs and campaigns.

    Since its founding in 2002, Stylophane has offered marketing services to the fashion industry. The company focuses on digital marketing and advertising, and it has a team of dedicated account managers who work with customers to create personalized programs and campaigns that fit their needs and goals.

    Because it has been in the marketing business for more than 20 years, Stylophane is in a great position to help fashion businesses increase their online income. Moreover, they help fashion brands to get more quality traffic and connect with their target customers. Stylophane is a great partner for fashion businesses that want to grow in the digital market. They understand the fashion business and are dedicated to the success of their clients in today’s highly competitive market.

    Screenshot of the Stylophane Fashion Marketing Agency's homepage
    Source: Stylophane

    3. Pearl Lemon PR

    Pearl Lemon PR Logo

    Pearl Lemon PR

    New York, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2016

    Location: London, UK, New York, New York, USA

    Number of employees: 59

    KEY SERVICES

    • Fashion Marketing
    • Influencer Outreach and Placement
    • Media Relations
    • Digital PR Services

    NOTEWORTHY CLIENTS

    • EmergeOne
    • Book Like a Boss
    • Dream Team

    WHY CHOOSE THEM?

    Pearl Lemon has PR teams with years of experience running campaigns for big and small fashion brands alike.

    Pearl Lemon, a public relations firm, strives to be on the cutting edge of all PR. They have PR teams with years of experience running campaigns for big and small fashion brands through traditional, digital, and social media.

    Although they have a presence in London, the company’s headquarters are in New York City. Furthermore, Pearl Lemon has a history of developing good public relations campaigns. In addition to PR, they offer many other marketing and branding services, such as website design, graphic design, SEO, and content marketing.

    Pearl Lemon PR Homepage
    Source: Pearl Lemon PR

    4. Amra & Elma Fashion Marketing Agency

    Amra & Elma Fashion Marketing Agency Logo

    Amra & Elma Fashion Marketing Agency

    New York, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: New York, New York, USA

    Number of employees: 15

    KEY SERVICES

    • Fashion Branding
    • Influencer marketing
    • Public relations
    • Social media management

    NOTEWORTHY CLIENTS

    • Nicole Miller
    • Pronovias
    • Timberland

    WHY CHOOSE THEM?

    Amra & Elma was started by two social media fashion stars and focuses heavily on influencer fashion marketing campaigns.

    Amra & Elma is a fashion marketing firm that helps fashion companies improve their online sales and connect with their target customers. As such, some of the best-known fashion brands and Fortune 500 companies are among their clients.

    Interestingly, Amra & Elma was started by two social media stars running in the fashion world who each had more than 2 million followers. Forbes calls them the “Epi-Center of Influence” because they have built a digital marketing empire, focusing heavily on influencer marketing.

    Screenshot of the Amra & Elma Fashion Marketing Agency's homepage

    5. Bomme Studio

    BOMME STUDIO Logo

    Bomme Studio

    New York, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Los Angeles, California, USA

    Number of employees: 6

    KEY SERVICES

    • Branding & Experience
    • Product Photography
    • Paid Marketing
    • E-commerce SEO

    NOTEWORTHY CLIENTS

    • Olivia Latinovich
    • Taylor and Wolfe
    • Henry James
    • Karma Rich

    WHY CHOOSE THEM?

    Bomme Studio has the NYC contacts and knowledge to get your fashion company noticed

    If you’re looking for a partner to help you with all of your digital marketing needs, you need to go no further than Bomme Studio. They have more than 12 years of experience helping fashion companies grow.

    What’s more, They can help you launch a new website or set up an SEO strategy. They can also help you grow your business through sponsored social media. As one of the best PR firms in New York City, they also have the contacts and knowledge to get your company noticed. So, Bomme Studio is an excellent choice if you want to take your fashion business to the next level.

    Screenshot of the Bomme Studio Fashion Marketing Agency's homepage

    6. Velox Media

    Velox Media Logo

    Velox Media

    Boise, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2004

    Location: Boise, Idaho, USA

    Number of employees: 49

    KEY SERVICES

    • Marketing strategy
    • Online Advertising
    • Creative
    • Fashion Marketing

    NOTEWORTHY CLIENTS

    • Gasp
    • KOIO
    • Catherine Deane

    WHY CHOOSE THEM?

    VELOX Media is a fashion marketing agency that has a track record of supporting fashion enterprises in growing their client bases.

    VELOX Media is a fashion marketing organization that has a track record of supporting fashion enterprises in growing their client base.

    Every fashion company owner understands the value of having a good internet presence. Digital marketing must be on point, with a convincing tone and current writing style. It may be challenging to do this, but fashion marketing agencies like VELOX Media can help.

    Screenshot of the Velox Fashion Marketing Agency's homepage

    7. AMP Agency

    AMP Logo

    AMP Agency

    Boston, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 1995

    Location: Boston, Massachusetts, USA

    Number of employees: 537

    KEY SERVICES

    • Creative Development
    • Fashion Marketing Strategies
    • Social Media Management
    • Influencer engagement

    NOTEWORTHY CLIENTS

    • Nike
    • Taylor Made
    • Levi’s

    WHY CHOOSE THEM?

    AMP Agency is a fashion marketing company that always tries to provide engaging digital connections and personalized experiences.

    AMP Agency is a fashion marketing company that always tries to provide engaging digital connections and personalized experiences to increase exposure, improve traffic, produce ROI, and, most importantly, outperform the competition.

    The professionals at AMP are very interested in both fashion and marketing. They use their knowledge and experience to make ads that reach the right people and get results. In addition, AMP is very dedicated to customer service and is always available to help and answer questions.

    AMP Agency Homepage

    8. Top Influencer Marketing Agency

    Top Influencer Marketing Agency Logo

    Top Influencer Marketing Agency

    New York, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: New York, New York, USA

    Number of employees: Not specified

    KEY SERVICES

    • Influencer sponsored posts
    • Influencer trips
    • Influencer item promotion
    • Influencer events

    NOTEWORTHY CLIENTS

    • Karen Millen
    • Clove & Hallow
    • Nicole Miller

    WHY CHOOSE THEM?

    Top Influencer Marketing Agency works with celebrities and macro, micro, and nano influencers to help businesses reach new audiences.

    Top Influencer Marketing Agency works with celebrities and macro, micro, and nano influencers to help businesses reach new audiences.

    The company is always on the cutting edge of new technology and trends, and it has helped businesses meet their marketing goals in the past. North Country, Closet 52,  Clove & Hallow, and other brands are among their clients.

    Top Influencer Marketing Agency is a excellent choice if you want to connect with your target market through a top-tier fashion marketing company.

    Top Influencer Marketing Agency Homepage

    9. Branding Los Angeles

    BRANDING LOS ANGELES Logo

    Branding Los Angeles

    Los Angeles, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Los Angeles, California, USA

    Number of employees: 13

    KEY SERVICES

    • Branding
    • Influencer Marketing
    • Content Creation
    • Digital Marketing

    NOTEWORTHY CLIENTS

    • Central City Association
    • Prevail Clothing
    • Montage

    WHY CHOOSE THEM?

    Branding Los Angeles is a firm that helps local fashion brands with all their marketing needs.

    Branding Los Angeles is a firm that helps local fashion brands with all of their marketing needs. The company has a team of fashion advertising experts who know everything there is to know about the fashion business.

    Thus, they know that the best way for a fashion company to do well is to stand out from the competition. Likewise, their skills and knowledge are used to create marketing campaigns for fashion companies that will make them unique and amaze their audience.

    Branding Los Angeles Homepage

    10. Divisa

    Divisa Logo

    Divisa

    La Verne, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2015

    Location: La Verne, California, USA

    Number of employees: 13

    KEY SERVICES

    • Google ads management
    • Digital marketing & advertising
    • Creative content creation
    • Organic SEO

    NOTEWORTHY CLIENTS

    Not specified

    WHY CHOOSE THEM?

    Divisa has an extensive network of people who work in the fashion industry from whom they can get advice and information.

    Divisa is a fashion marketing company that has helped many direct-to-consumer businesses in the beauty, fashion, and luxury industries build and grow.

    Because they are excited about the revolutionary potential of digital, they focus heavily on it. This allows them to help their clients find digital growth opportunities, analyze product vs market fit and set up and implement solid firm development strategies.

    In addition to having a deep understanding of the business, they also have an extensive network of people who work in the fashion industry from whom they can get advice.

    Divisa Homepage

    11. Stryde

    STYRDE Logo

    Stryde

    Lehi, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Lehi, Utah, USA

    Number of employees: 18

    KEY SERVICES

    • Email marketing
    • Paid advertising
    • Conversion optimization
    • Influencer marketing

    NOTEWORTHY CLIENTS

    • Del Sol
    • Nesting Olive
    • Boutique me

    WHY CHOOSE THEM?

    Stryde’s experts will create, implement, and optimize your fashion brand’s digital marketing plan for you.

    Stryde is a well-known fashion marketing company that strives to help fashion brands grow. To ensure that their clients get the most out of their investment, their professional specialists will work directly with the business to build, implement, and optimize their digital marketing strategy.

    Moreover, they are very proud of how open and honest they are with their customers, which has helped the customer base increase substantially in size. If Stryde is on your side, you can be sure that a dedicated team will back every choice you make.

    Styrde Homepage

    12. The Creative

    The Creative-Logo

    The Creative

    New York, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: Not specified

    Location: New York, New York, USA

    Number of employees: Not specified

    KEY SERVICES

    • Media visibility
    • Event production
    • Branding
    • Influencer marketing

    NOTEWORTHY CLIENTS

    • Art&Eden
    • Adriana Degreas
    • Alpina

    WHY CHOOSE THEM?

    The Creative’s primary goal is to create brand strategies that are flexible, modern, and have a more significant, longer-lasting effect.

    There are a lot of companies that focus on fashion marketing, of course, but The Creative is different. This marketing organization is an excellent choice if you’re looking for an agency that can make your brand stand out from all the other similar brands.

    The Creative’s primary goal is to create brand strategies that are flexible, modern, and have a more significant, longer-lasting effect. They are trying to get people to believe in and trust brand messaging again.

    Likewise, they want to inspire customers by giving new life to fashion brands and companies alike, and as such, they don’t offer PR in the short term.

    The Creative Fashion Agency Homepage

    Wrapping Up on the Best Fashion Marketing Agencies

    And there they are, the best fashion marketing agencies to choose for your brand!

    We know it’s challenging to divert attention off of what you do best, creating fabulous outfits, to try to understand fashion marketing. But there is no need to so much as dip your toes in the world of marketing.

    Instead, make use of any of these fantastic agencies that will take care of everything for you. That leaves you and your team to make the products that these fashion marketing companies will sell for you!

    Just contact one of them, and you’ll be set.

    Frequently Asked Questions

    What are the four Ps of fashion marketing?

    The four Ps of marketing are product, pricing, place, and promotion. These are the critical elements that must be incorporated in order to create and market a brand's distinct value and make it stand out from the competition. Read the full article for more on fashion marketing and the best fashion marketing agencies to consider for your brand.

    What does a fashion marketer do?

    Fashion marketers should try to get their brand in front of the right people—those who will buy their products and act as brand ambassadors for them. Once this is done, these brand ambassadors will spread the word about the brand through word-of-mouth marketing. Read the full article to learn more about what fashion marketing involves and the services provided by the top fashion marketing agencies.

    What is fashion marketing?

    To put it simply, fashion marketing is promoting clothing, footwear and accessory products to a target demographic so that they will both buy your products, and promote your through word-of-mouth and on social media. Fashion marketing involves careful branding and a combination of other marketing tactics that are designed to sell your brand and your products. Read the full guide to learn more about what fashion marketing is and how to market your fashion brand successfully.

    References

    SaveMyCent: 39 Thought-Provoking Fashion Industry Statistics [The 2022 Outlook]

    Smart Insights: 80% of Marketers Find Influencer Marketing Effective

    Statista: Fashion – Worldwide

    Statista: Revenue of the Apparel Market Worldwide from 2013 to 2026

    Zippia: 28 Dazzling Fashion Industry Statistics [2022]