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The fashion industry is one of the most densely saturated, competitive, and dynamic industries to break into, let alone dominate… Unless you have the right fashion marketing strategy!
Fashion marketing is complex because it involves a variety of media and marketing channels, and creating a remarkable, desirable, and valuable brand identity that is coherent across all of them is not easy, especially given that consumer preferences in this industry are notoriously fast-changing.
Whether you’re just starting out or need to grow and scale an existing fashion brand, these great digital marketing agencies have just the expertise and experience you need!
AGENCY SNAPSHOT
Founded: 2007
Location: Global, with hubs on three continents and employees in more than nine countries.
Number of Employees: 201 – 500
KEY SERVICES
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Acceleration Partners offers comprehensive expert marketing services tailored to meet all your fashion marketing needs, from initial strategy to campaign execution, monitoring, and optimization.
Its an award-winning full-service marketing agency with a global footprint, focusing on performance marketing and retail, influencer, affiliate, B2B, content, and mass media marketing.
Combining extensive marketing experience with advanced technology creates strategies carefully tailored to your brand and unique goals.
Acceleration Partners can handle every aspect of your marketing from end to end, including complete project management, expert analytics, and reporting performance metrics to make the informed decision-making process easier and drive tangible results.
Using these feedback loops allows Acceleration Partners to continue to steer your campaigns in the right direction.
Acceleration Partner’s commitment to excellence has won them numerous industry awards, including six Global Performance Marketing Awards (for Best Affiliate and Partner Marketing Agency) and other awards in various categories, from performance marketing to workplace culture and everything in between.
AGENCY SNAPSHOT
Founded: 2002
Location: New York, New York, USA
Number of employees: 11 – 20
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Stylophane has the reputation of being the leading New York-based digital agency exclusively for Fashion and Beauty brands for over 20 years.
Stylophane has a team of dedicated account managers, all with a fashion background, who work closely with fashion brands to create personalized programs and campaigns.
Stylophane, founded in 2002, offers marketing services to the fashion and beauty industries and specializes in digital marketing and advertising.
With over 20 years of experience in the marketing industry, Stylophone brings unmatched marketing expertise to the fashion and beauty sectors.
They excel at enhancing ad messaging, creative content, and copy to increase high-quality traffic and engage with target audiences.
Stylophane is an ideal partner for fashion businesses seeking accelerated growth to scale their DTC business aggressively.
By consistently producing a high return on investment for their clients, Stylophone understands the fashion industry. Their commitment to success makes them a real asset in today’s fiercely competitive market.
AGENCY SNAPSHOT
Founded: 2014
Location: Amsterdam, North Holland, Netherlands
Number of employees: 51 – 200
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BluCactus is one of the best-known advertising agencies in the fashion marketing industry. Its services are designed to assist fashion brands build up their consumer base and increase profits.
In addition to traditional advertising, they offer services for all aspects of fashion marketing, such as planning and strategy, creative execution, and public relations.
They believe fashion is more than just clothes; it shows who you are and what you believe in.
So, when marketing, they focus on both the history of the brand and the products themselves, which has seen their clients’ brands and sales grow significantly.
Fun Facts
The four Ps of marketing are product, pricing, place, and promotion. These critical elements must be incorporated to create and market a brand’s distinct value and make it stand out from the competition. Read the full article for more on fashion marketing and the best fashion marketing agencies to consider for your brand.
Fashion marketers should get their brand in front of the right people who will buy their products and act as brand ambassadors for them. Once this is done, these brand ambassadors will spread the word about the brand through word-of-mouth marketing. Read the full article to learn more about what fashion marketing involves and the services provided by the top fashion marketing agencies.
Fashion marketing promotes clothing, footwear, and accessory products to a target demographic so that they will buy your products and promote you through word-of-mouth and social media. Fashion marketing involves careful branding and a combination of other marketing tactics that are designed to sell your brand and your products. Read the complete guide to learn more about fashion marketing and how to successfully market your fashion brand.
AGENCY SNAPSHOT
Founded: 2016
Location: London, UK, New York, New York, USA
Number of employees: 51 – 200
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Pearl Lemon, a public relations firm, strives to be on the cutting edge of all PR.
They have PR teams with years of experience running campaigns for big and small fashion brands through traditional, digital, and social media.
Pearl Lemon has a history of developing good public relations campaigns, and they also offer many other marketing and branding services, such as website design, graphic design, SEO, and content marketing.
AGENCY SNAPSHOT
Founded: 2012
Location: New York, New York, USA
Number of employees: 11 – 50
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Amra & Elma was started by two social media stars running in the fashion world, each with more than 2 million followers.
Forbes calls them the “Epi-Center of Influence” because they have built a digital marketing empire, focusing heavily on influencer marketing in their marketing campaigns.
Amra & Elma helps various fashion brands and businesses improve their online sales and connect with their target customers.
It has become one of the best-known fashion marketing firms, with Fortune 500 companies among its clients.
AGENCY SNAPSHOT
Founded: 2014
Location: Los Angeles, California, USA
Number of employees: 2 – 10
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Bomme Studio has the NYC contacts and knowledge to get your fashion company noticed.
If you’re looking for a partner to help you with all of your digital marketing needs, look no further than Bomme Studio.
With over 12 years of experience helping fashion companies grow, Bomme Studio can help you launch a new website, set up an SEO strategy, or grow your business through sponsored social media.
It is also one of the best PR firms in New York City, and they have the contacts and industry expertise to get your fashion brand on the center of the map.
AGENCY SNAPSHOT
Founded: 2004
Location: Boise, Idaho, USA
Number of employees: 11 – 50
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VELOX Media is a fashion marketing agency with a proven track record supporting fashion enterprises to grow their client base and build their brands.
VELOX Media takes a research, data, and performance-driven approach. It focuses on high ROI in the short and long term to boost brand positioning and foster sustainable, incremental growth.
If you’re looking for an agency that creates customized marketing strategies for fashion brands based on in-depth research and data-backed insights, VELOX Media is an excellent choice.
AGENCY SNAPSHOT
Founded: 1995
Location: Boston, Massachusetts, USA
Number of employees: 501 – 1000
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AMP Agency is a fashion marketing company that always tries to provide engaging digital connections and personalized experiences to increase exposure, improve traffic, produce ROI, and, most importantly, outperform the competition.
The professionals at AMP are very interested in both fashion and marketing.
They use their knowledge and experience to make ads that reach the right people and get results. In addition, AMP is very dedicated to customer service and is always available to help and answer questions.
AGENCY SNAPSHOT
Founded: 2008
Location: Los Angeles, California, USA
Number of employees: 11 – 50
KEY SERVICES
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Branding Los Angeles is a firm that helps local fashion brands with all of their marketing needs.
The company has a team of fashion advertising experts who know everything there is to know about the fashion business.
Thus, they know that the best way for a fashion company to do well is to stand out from the competition.
Likewise, their skills and knowledge are used to create marketing campaigns for fashion companies that will make them unique and amaze their audience.
AGENCY SNAPSHOT
Founded: 2015
Location: La Verne, California, USA
Number of employees: 1- 50
KEY SERVICES
NOTEWORTHY CLIENTS
Not specified
WHY CHOOSE THEM?
Divisa has an extensive network of people who work in the fashion industry from whom they can get advice and information.
Divisa is a fashion marketing company that has helped many direct-to-consumer businesses in the beauty, fashion, and luxury industries build and grow.
Because they are excited about the revolutionary potential of digital, they focus heavily on it. This allows them to help their clients find digital growth opportunities, analyze product vs market fit, and set up and implement solid firm development strategies.
In addition to having a deep understanding of the business, they also have an extensive network of people who work in the fashion industry from whom they can get advice.
AGENCY SNAPSHOT
Founded: 2013
Location: Lehi, Utah, USA
Number of employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Stryde’s experts will create, implement, and optimize your fashion brand’s digital marketing plan for you.
Stryde is a well-known fashion marketing company that strives to help fashion brands grow.
To ensure that their clients get the most out of their investment, their professional specialists will work directly with the business to build, implement, and optimize their digital marketing strategy.
Moreover, they are very proud of how open and honest they are with their customers, which has helped the customer base increase substantially in size.
AGENCY SNAPSHOT
Founded: Not specified
Location: New York, New York, USA
Number of employees: Not specified
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
The Creative’s primary goal is to create brand strategies that are flexible, modern, and have a more significant, longer-lasting effect. They are trying to get people to believe in and trust brand messaging again.
This marketing firm is an excellent choice if you’re looking for an agency that can make your brand stand out from all the other similar brands.
As they want to inspire customers by giving new life to fashion brands and companies alike, they don’t offer PR in the short term and prefer to work with clients for extended periods to achieve and maintain authenticity in their brand positioning.
This includes the more traditional marketing services such as creative branding for fashion companies, brand positioning and strategic planning, and fashion public relations services. This is where the truly great marketing agencies stand out, as they have drawn years of industry expertise and valuable insights. The creative direction lays the foundation for the other aspects of fashion marketing, such as social media marketing.
Partner marketing (or Partnership Marketing) aims to connect two (or more) entities and allow them to join forces in a strategic marketing collaboration that helps them reach their respective marketing or business objectives.
Each partner’s objectives can range from gaining exposure, brand awareness, and improved credibility to creating content or driving web traffic, generating leads, and improving conversions.
There are many types of partnership marketing, which include affiliate marketing, influencer marketing, content and media collaborations, cross-branding campaigns, and more.
Two types of partner marketing that are especially important for fashion brands are Influencer Marketing and Affiliate Marketing:
Influencer marketing leverages the power of social media campaigns to promote products, and increase brand awareness.
Influencer marketing has become especially important in the fashion industry and is a significant driver of fashion trends and brand perceptions, as well as sales and revenue.
Influencer marketing has the unique advantage of increasing trust and credibility for brands in their target markets.
It is important to highlight the small but lmighty micro-influencers. They are highly effective, and provide compelling storytelling to their followers as they’re relatable and engaging.
As influencer marketing has grown, you can now find social media influencers on every platform so that you can get in front of the right target audience.
From traditional influencers on Instagram and Facebook, to Amazon influencers, TikTok influencers, and Twitch influencers … The perfect creators for your brand are out there!
In simple terms, affiliate marketing involves a vendor (the brand or seller) partnering with a publisher (the affiliate), who will promote the vendor’s product or service in exchange for a commission on the sales (or other actions like sign-ups or web visits) they generate.
Sales or other desired actions are tracked using a unique tracking link the vendor assigns to the affiliate. The vendor only pays for sales/actions when they have physically taken place.
Many brands develop affiliate programs for ongoing partnerships with affiliates. The program is structured to motivate affiliates, keep them engaged, and then reward their efforts in some way.
Rewards may be fixed affiliate commissions, tiered commission structures, or additional perks for affiliates when they reach a certain level of performance.
An agency can help you set up your affiliate program, recruit the best affiliates for your brand, and manage your affiliates to keep them engaged and performing well.
Paid advertising, both in print and on television, remains a cornerstone of fashion marketing, maintaining its significant role in the industry.
Offline media buying entails securing ad space in print publications like magazines, newspapers, billboards, as well as on TV and radio.
Fashion marketing uniquely leverages offline ads, relying on them more heavily compared to other sectors.
A fashion marketing agency utilizes paid media to craft a distinct brand image, articulating your business’s message and narrative.
Print advertising in magazines, in particular, serves to enhance brand awareness and credibility rather than driving immediate sales, setting fashion apart from other industries.
Given fashion’s pervasive influence across demographics, an agency adeptly utilizes offline channels to achieve various marketing objectives, maximizing the impact of paid media and offline advertising.
Paid ads on websites/blogs, search engines, and social media are essential in fashion marketing.
An agency can develop ad campaigns for you, including the creative aspects, and help you execute your ad campaigns as effectively as possible.
Pay Per Click (PPC) ads are the most common form of paid online ads as they allow for precise timing and audience targeting, and you only pay when someone physically clicks on your advert and actively engages with your brand.
According to more than 80% of fashion marketers, e-commerce is thriving, and PPC ads are especially important for e-commerce, driving website visits and direct sales.
Fashion marketing agencies play a pivotal role in leveraging the power of e-commerce websites to propel brands forward in the dynamic world of fashion.
These agencies understand the importance of creating visually captivating and user-friendly online platforms that not only showcase products but also tell compelling brand stories.
By harnessing the full potential of e-commerce websites, fashion marketing agencies enable brands to reach a global audience, driving sales and brand recognition.
Integral to this strategy is email collection, a practice allowing agencies to cultivate direct relationships with customers.
Through strategic email marketing campaigns, agencies can nurture leads, promote new collections, and foster brand loyalty.
Leveraging CRM software, fashion marketing agencies can effectively manage a customer database, track purchasing behavior, and tailor marketing efforts to individual preferences.
By combining the artistry of fashion with the precision of data-driven marketing, these agencies elevate brands to new heights in the competitive e-commerce landscape.
Marketing for fashion brands, simply put, is the promotion of outfits and clothing items to a target demographic.
However, with a vast but highly fragmented industry, fashion marketing is as challenging as marketing gets!
According to FashionUnited, the global fashion industry was valued at around $1.7 trillion in 2022, and is projected to grow to $2.37 trillion by 2030.
Meanwhile, fashion industry marketing strategies must quickly adapt to consumer trends and consumer behaviors, which are severely impacted by external factors like economic conditions.
According to a CNBC and Morning Consult survey, 92% of Americans cut back on spending due to inflation, and clothing is the number one non-essential category they choose to spend less on.
As the consumer landscape changes, brands need to rely even more on an agency’s specialized expertise to cut through the fierce competition in the fashion sector, and combat external pressures that impact buying decisions.
Check out this video by Posito Marketing for more on marketing for the fashion industry:
And there they are, the best fashion marketing agencies to choose for your brand.
We know it’s challenging to navigate the fast-paced world of marketing for the fashion sector.
However, working with any of the top agencies on this list, you can quickly access expert marketing strategies and skilled campaign execution, for every aspect of your marketing, from top to toe!
The four Ps of marketing are product, pricing, place, and promotion. These are the critical elements that must be incorporated in order to create and market a brand's distinct value and make it stand out from the competition. Read the full article for more on fashion marketing and the best fashion marketing agencies to consider for your brand. Fashion marketers should try to get their brand in front of the right people—those who will buy their products and act as brand ambassadors for them. Once this is done, these brand ambassadors will spread the word about the brand through word-of-mouth marketing. Read the full article to learn more about what fashion marketing involves and the services provided by the top fashion marketing agencies. To put it simply, fashion marketing is promoting clothing, footwear and accessory products to a target demographic so that they will both buy your products, and promote your through word-of-mouth and on social media. Fashion marketing involves careful branding and a combination of other marketing tactics that are designed to sell your brand and your products. Read the full guide to learn more about what fashion marketing is and how to market your fashion brand successfully.
Frequently Asked Questions
What are the four Ps of fashion marketing?
What does a fashion marketer do?
What is fashion marketing?
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