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10 Marketers to Scale Your FinTech in 2024 [Full Review]

By Adrienne Bosch Last updated: 21 minute read Marketing AgenciesPerformance Marketing

A tailored marketing strategy is vital for any Fintech (financial technology) brand to succeed in this highly competitive and dynamic market, where trust and credibility are essential.

Fintech is growing fast and becoming incredibly competitive. Since 2018, the fintech industry has grown from $112 billion to an estimated $310 billion in 2024, more than doubling the sector’s value in only four years.

Fintech companies need to take a different approach to marketing. 

They must change how the average consumer thinks about investments and long-term financial growth, stand out from hundreds of similar companies, and develop high levels of trust and credibility.

A good fintech marketing agency will help you establish or grow your fintech brand while building trust and gaining customer loyalty for growth and sustained success.

Today, we’re taking an in-depth look at the services offered by the top fintech marketing firms and what they can do for your business!

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    10 Best Fintech Marketing Agencies to Scale in 2024

    1.Curious Cat Digital

    Curious Cat Digital Logo

    Curious Cat Digital

    London & Marlborough, UK

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: London and Marlborough, UK

    Number of Employees: 7

    KEY SERVICES

    • Digital Marketing Strategy
    • Demand Generation
    • Account Based Marketing
    • Brand Awareness & Identity
    • Go to Market Strategy
    • Copywriting
    • Advertising
    • Content Marketing
    • Organic Search

    NOTEWORTHY CLIENTS

    • Sopra Banking Software
    • Finastra
    • ComplyAdvantage
    • Lenvi

    WHY CHOOSE THEM?

    Curious Cat Digital is a specialized fintech marketing agency with a global clientele, serving top names in fintech and financial management. They prioritize crafting tailored multi-channel marketing strategies to address your specific business challenges and goals effectively.

    With a dedicated team experienced in B2B fintech and financial services, Curious Cat Digital excels in developing and executing strategic multi-channel campaigns for sustainable growth. 

    Their comprehensive services include marketing strategy, demand generation, account-based marketing, paid media advertising, social media, and content marketing.

    Having collaborated with industry leaders like Finastra, Sopra Banking Software, and Lexis Nexis, Curious Cat Digital boasts a proven track record. 

    Their approach involves thorough research into your business, competitors, and target market, ensuring a contextual understanding to formulate bespoke marketing strategies that deliver tangible results aligned with your unique objectives.

     

    Fintech Marketing Agencies - Screenshot of Curious Cat Digital's Homepage

    2.Crescendo Consulting

    Crescendo Logo

    Crescendo Consulting

    Santa Cruz, CA, United States

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2022

    Location: Santa Cruz, CA, United States

    Number of Employees: 2 – 10

    KEY SERVICES

    • Search Engine Optimization (Technical & Local)
    • PPC
    • Paid Social Media Ads
    • Web Development
    • Content Development
    • Copywriting
    • Social Media Marketing
    • Funnel Optimization
    • Digital Marketing
    • Lead Generation

    NOTEWORTHY CLIENTS

    • Happy Money
    • RainMaker Securities
    • Momnt
    • Binance US

    WHY CHOOSE THEM?

    Crescendo Consulting is a specialist FinTech marketing agency for growth-mined FinTech and SaaS companies. 

    Services include search engine optimization (SEO), PPC, paid social ads, and web development.

    Crescendo Consulting is a startup FinTech marketing agency but offers a comprehensive range of  services, which are curated to meet the individual needs of the FinTech and SaaS companies it serves.

    Crescendo Consulting takes a scientific, data-driven approach to its marketing to develop and execute campaigns that drive measurable results.

    Data insights and strategic positioning are a part of every step, from market and competitor research to audience targeting, sales funnel optimization, and ongoing campaign testing and tweaking.

    Its core services cater to all technologies, from cryptocurrency to financial management and traditional banking software.

    Crescendo Consulting offers month-to-month contracts, which is a unique benefit that many agencies do not provide.

    It also offers modular contracts, so they can change channels as your needs change without needing a new contract every time.

    Crescendo the Fintech Marketing Agency that gets results fast

    3. Alloy

    alloy Logo

    Alloy

    Atlanta, GA, United States

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: Atlanta, Georgia and New Orleans, Louisiana, USA

    Number of employees: 40

    KEY SERVICES

    • Advertising
    • Email Marketing
    • Public Relations
    • Crisis Communications
    • Content Marketing
    • Copywriting
    • Inbound Marketing
    • Digital Marketing
    • Social Media Marketing
    • Lead Generation
    • MarTech Measurement & Implementation
    • Executive & Company Leadership

    NOTEWORTHY CLIENTS

    • RxBenefits
    • Paysend
    • IoT security solutions
    • geothinQ

    WHY CHOOSE THEM?

    Alloy is an award-winning tech marketing agency, which specializes in marketing for the tech industry and fintech in particular. 

    It has a strong track record and has worked with high-profile fintech clients. 

    If you need an experienced agency with a high-level of expertise in both marketing and tech, Alloy is a good choice.

    After quitting her graduate program, Anna Ruth Williams founded Alloy, formerly known as ARPR, in Atlanta in 2012. This marketing company began as a tech PR firm (hence the name) but has since diversified into social media and digital marketing.

    The company serves clients across the board of technology, not just in finance. However, Alloy has worked with clients in the banking, regtech, and cryptocurrency industries, as well as the fintech sector.

    Since 2012, the company has expanded to more than forty employees and received numerous awards, including PR News Top Place to Work, Holmes Report Boutique Agency of the Year Finalist, Tech Agency of the Year, and Fastest-Growing PR Agency.

    Alloy Homepage
    Source: Alloy

    4. CSTMR

    CSTMR Logo

    CSTMR

    Austin, TX, United States

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Austin, Texas, USA

    Number of employees: 25

    KEY SERVICES

    • Marketing strategy
    • Paid media advertising
    • Organic marketing
    • Brand Strategy
    • Customer Acquisition & Advertising
    • Go-to-Market strategy
    • Content Marketing SEO
    • UX/Design
    • Social Media Marketing

    NOTEWORTHY CLIENTS

    • LendingTree
    • SELFi
    • ULink
    • Credit Karma

    WHY CHOOSE THEM?

    CSTMR is a group of seasoned fintech strategists who design and carry out online advertising and digital marketing campaigns for established fintech brands and startups. If you’re looking for an agency that is creative and aims to create marketing campaigns that really stand out, CSTMR is a good choice. They also happen to be growth-driven, and highly experienced in fintech marketing.

    CSTMR, an agency with a customer-centric focus, was established in 2014 by business veteran Rory Holland.

    They help clients in the fintech and financial services industries get their businesses started, market, grow, and scale. 

    This is done with the help of services like experience design, paid media advertising, organic marketing, and digital marketing. So, they are a good fit for businesses that want a fintech marketing agency that handles everything for them.

    Lending Tree, Credit Karma, and SELFi have been some of the agency’s notable clients, but with only 25 staff members, it is small enough to be adaptable. They also give potential customers a free strategy session.

    Screenshot of fintech marketing agency CSTMR's Homepage

    5.KlientBoost

    KlientBoost Logo

    KlientBoost

    Costa Mesa, CA, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2015

     Location: Costa Mesa, California; Austin, Texas; and Raleigh, North Carolina, USA

     Number of Employees: 51-200

    KEY SERVICES

    • Paid Advertising
    • PPC Ads
    • PPC Management
    • Facebook Ads
    • Digital Marketing
    • LinkedIn Ads
    • Google Ads
    • SEM
    • Email Marketing
    • SEO
    • Content Marketing
    • Copywriting
    • Link Building Services
    • Conversion Rate Optimization (CRO)
    • Landing Pages

    NOTEWORTHY CLIENTS

    • Bread
    • Pay Anywhere
    • SEI
    • DailyPay
    • Fast Capital 360
    • Bento for Business

    WHY CHOOSE THEM?

    KlientBoost is a performance marketing agency with extensive experience in fintech marketing.

    It has an excellent track record and specializes in paid advertising, SEO, email marketing, and conversion rate optimization for growth-minded brands in the highly competitive fintech market.

    KlientBoost is an excellent choice if you’re looking for an accomplished, experienced, and passionate agency to drive growth and revenue for your fintech brand.

    It has an exceptional track record and works with numerous clients in the fintech and financial services sectors.

    KilentBoost’s passionate team is made up of expert marketers and specialists in everything from PPC management to SEO, LinkedIn Ads, content marketing, landing pages, and CRO.

    KlientBoost takes a highly strategic, data-informed approach to achieve meaningful results. As a performance-focused agency, KlientBoost continually monitors and improves its strategies, refining its tactics and optimizing your campaigns to drive the highest returns.

    Screenshot of the KlientBoost Homepage

    6. Walker Sands

    Walker Sands Logo

    Walker Sands

    Chicago, IL,USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2001

    Location: Chicago, Illinois; San Francisco, California; Boston, Massachusetts; and Seattle, Washington, USA

    Number of employees: 206

    KEY SERVICES

    • Marketing Strategy
    • Digital Marketing
    • Branding
    • Creative Services
    • Demand Generation
    • Public Relations & Brand Awareness
    • Web Services

    NOTEWORTHY CLIENTS

    • Worldpay
    • Finicity
    • Bill.com
    • Tradeshift
    • Stax
    • HyperWallet
    • Ppro
    • Bluefin

    WHY CHOOSE THEM?

    Walker Sands is one of the biggest and most seasoned agencies in fintech marketing and provides a wide range of services, including web design, PR, demand generation, and creative services specifically tailored to the fintech industry.

    Walker Sands is an eight-time Inc. 5000 member and has worked on several high-profile fintech marketing campaigns.

    Describing itself as “an integrated B2B marketing agency,” Walker Sands is an agency with extensive experience in marketing for the fintech and technology sectors.

    Having worked on high-profile fintech marketing campaigns for companies such as HyperWallet and Billtrust, Walker Sands has a great track record for achieving results.

    Screenshot of fintech marketing agency Walker Sands' Homepage

    7. Inbound FinTech

    Inbound Fintech Logo

    Inbound FinTech

    London, UK

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, UK

    Number of employees: 11 – 50

    KEY SERVICES

    • Inbound Marketing
    • CRM Migration & Integration
    • Digital Marketing
    • PPC
    • HubSpot CMS Development
    • SEO
    • Lead Generation
    • Website Design & Development
    • Content Creation & Strategy
    • Copywriting
    • Email Marketing
    • UX/UI & CRO
    • Sales Enablement
    • LinkedIn Ads

    NOTEWORTHY CLIENTS

    • Tivian
    • Fibonatix
    • Cipher Trace

    WHY CHOOSE THEM?

    Inbound FinTech is an award-winning, growth-driven fintech marketing agency that focuses on strategic content creation, paid media, and SEO rather than public relations or branding.

    Working only with fintech brands, Inbound FinTech is a dedicated fintech marketing agency with extensive experience and a strong track record. 

    Its services are tailored to drive growth, and it is a HubSpot Solutions Partner.

    Inbound FinTech offers a broad range of fintech marketing services and currently has a team of more than 30 fintech and marketing experts.

    If you’re looking for an agency with an expert team that is solely focused on fintech, Inbound FinTech is a great fit.

    It was recently awarded “Best Fintech Marketing Agency” by Wealth & Finance International.

    Screenshot of fintech marketing agency Inbound FinTech's Homepage

    8. Growth Gorilla

    Growth Gorilla Logo

    Growth Gorilla

    London, UK

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, UK

    Number of employees: 15

    KEY SERVICES

    • Digital Marketing Strategy
    • Growth Marketing
    • Digital Marketing
    • Social Media Marketing
    • Influencer Marketing
    • Email Marketing
    • PPC
    • CRO
    • User Acquisition
    • Paid Social
    • Paid Search
    • Digital Design
    • CRM Management

    NOTEWORTHY CLIENTS

    • WhisperClaims
    • Change
    • Wayhome
    • Minted

    WHY CHOOSE THEM?

    Growth Gorilla is a full-service fintech marketing agency that only works with fintech brands and startups. 

    It has a team of experienced fintech marketing experts and provides all the insight and services you need to grow your fintech business. 

    If you’re looking for a dedicated fintech agency with a smaller team and a heavy emphasis on growth marketing, Growth Gorilla will be a great fit.

    Growth Gorilla is at heart a growth marketing agency with the goal of assisting cutting-edge fintech startups scale and grow. 

    Over 25 different fintech businesses have worked with them during their time in business, and they have achieved some impressive results.

    The service menu includes paid media management, conversion rate optimization, marketing automation, and business expansion planning. What’s more, their e-book, 5 Badass Growth Strategies Every Fintech Founder Must Know, provides an overview of their methodology.

    Growth Gorilla Homepage

    9. Big Rock

    Big Rock Logo

    Big Rock

    London, UK

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2011

    Location: London, UK

    Number of employees: 13

    KEY SERVICES

    • Media Buying
    • Brand Campaigns
    • Brand Awareness
    • Paid Social
    • Paid Search
    • Omni-Channel Campaigns
    • Lead Generation
    • Acquisition Campaigns
    • Digital Marketing
    • ECRM Campaigns
    • User Journey Analysis
    • Content Strategy
    • Channel Strategy
    • Creative Production
    • Marketing Automation

    NOTEWORTHY CLIENTS

    • Clear Score
    • Sciex
    • City Index
    • Investec

    WHY CHOOSE THEM?

    Big Rock specializes in B2B and finance marketing, with a strategic emphasis on inbound marketing and conversion rate optimization. 

    It operates as a data-driven and performance-focused agency that is all about achieving growth for its clients. 

    Big Rock is a good choice if you’re looking for a data-driven business that utilizes good technologies and a highly creative team.

    With a range of digital marketing services such as influencer marketing, content marketing, marketing services, search engine optimization, digital growth, and marketing automation, it’s no wonder they help startups and companies achieve growth.

    Big Rock was created in 2011 by an HSBC options trader and two seasoned experts from the worldwide marketing agency Iris Worldwide. 

    Specializing in B2B and finance marketing, places a strategic emphasis on inbound marketing and conversion optimization, as well as services  like SEO, paid media, digital PR, and website design. 

    Big Rock also has a production studio on staff, which gives them a creative edge.

    As a boutique agency, Big Rock has the manpower to tackle large campaigns while being lean enough to engage with start-ups and small enterprises in the personal way only a small agency can.

    Screenshot of fintech marketing agency Big Rock's Homepage

    10. Crunchy Links

    Crunchy Links Logo

    Crunchy Links

    Chicago, IL, United States

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2019

    Location: Chicago, Illinois, USA

    Number of employees: 7

    KEY SERVICES

    • SEO
    • PPC
    • Digital Marketing
    • ROI Conversion Tracking
    • Competitor Tracking
    • Geo-Targeting
    • Display Campaign Targeting
    • Content Marketing

    NOTEWORTHY CLIENTS

    • Credit Karma
    • Square
    • US
    • Bitknock

    WHY CHOOSE THEM?

    Crunchy Links helps new businesses get started by giving them a “go-to-market” plan and flexible contracts. 

    Its services revolve around paid media and SEO, with a strong emphasis on performance and achieving tangible results. 

    If you need expert SEO and PPC services specifically for the fintech industry, Crunchy Links is an excellent choice.

    Founded in 2019 by Jack Treseler (formerly Milestone’s Director of SEO) Crunchy Links is one of the youngest agencies to make this list but the expertise and experience on the team is on par with any high-level agency. 

    Its clients include big fintech companies like Square, Credit Karma, and Finbox.io, as well as new brands that need a great “go-to-market” plan for brand awareness and flexible month-to-month contracts.

    Testament to this agency’s skill and achievements, Crunchy Links was named the Top Fintech PPC and SEO Agency at the Fintech Awards in 2022.

    Crunchy Links Homepage

    What are Cryptocurrency and Blockchain Technology?

    Cryptocurrency, or crypto,  and blockchain technology are closely related concepts, often mentioned together due to their interconnected nature. 

    Here’s a brief explanation of each:

    Cryptocurrency

    Cryptocurrency is a digital or virtual form of currency that uses cryptography for security and operates independently of a central authority, such as a government or bank. 

    Unlike traditional currencies, cryptocurrencies are decentralized and typically rely on blockchain technology to record and verify transactions.

    Examples of cryptocurrencies include Bitcoin, Ethereum, Ripple, and Litecoin. 

    Each cryptocurrency operates on its own underlying technology and has its own unique features and purposes.

    Blockchain Technology

    Blockchain is the technology used by the majority of cryptocurrencies. It acts as a decentralized and distributed ledger to record transactions transparently and securely across a network of different computers.

    Each block in the chain contains a cryptographic hash of the previous block, timestamped transaction data, and a unique identifier.

    Key characteristics of blockchain technology include:

    • Decentralization: Blockchain operates on a peer-to-peer network of computers and bypasses the need for a central authority to validate transactions.
    • Transparency: Recorded transactions are visible to all network participants, ensuring transparency and accountability.
    • Immutability: Transactions recorded on blockchain are not able to be deleted or altered, providing a high level of security and trust.
    • Security: Cryptography techniques are used to secure transactions and prevent unauthorized access to the blockchain.

    Blockchain technology has applications beyond cryptocurrencies, including supply chain management, voting systems, identity verification, and decentralized finance (DeFi). 

    Its decentralized and transparent nature makes it suitable for various industries seeking to improve security, efficiency, and trust in their operations.

    What Services Do Fintech Marketing Agencies Offer?

    Infographic Fintech marketing_strategies
    Source: 2MuchCoffee

    Fintech Branding and Positioning

    Branding is especially important in the fintech industry. The market is highly competitive, let alone stand out and connect with your target audiences and build trust. Digital marketing agencies specializing in the industry have deep knowledge from working with a range of fintech clients. Successful branding lays the foundation for effective campaign executions in all marketing channels.

    Social Media Marketing

    Social media marketing is essential for all industries, and fintech is no different. Fintech marketing agencies usually provide social media services that range from strategy to full-time social media management.

    Fintech Content Marketing

    This form of marketing works well to give people an insight into your company, provide them with financial literacy, build your credibility and foster trust in your audience.

    Mobile App Marketing

    Getting a mobile app is critical if you want to remain competitive. As almost everything is on mobile these days, it’s crucial for fintech firms to be mobile-friendly. Many also have their own mobile app, which many fintech marketing agencies can help them develop and promote. For example, healthcare, wealth management, and mortgage businesses are using apps for their financial technology.

    Partner and Influencer Marketing

    Partner marketing encompasses sub-categories like referral, affiliate influencer marketing, which can be hugely effective for fintech brands. As trust and credibility are so important in fintech, marketing strategies that involve recommendations and referrals from your audience’s human peers are highly impactful.

    Paid Media, PPC, Search Engine, and Social Media Marketing for Fintech

    Paid media campaigns that include paid social, paid search and PPC campaigns are frequently used in fintech marketing. Most good fintech marketing agencies offer a range of paid media/advertising services, which they will be able to integrate into the rest of your marketing efforts.

    If you want more information on this topic, check out this video by AP Marketing Solutions:

    Summary: What services do fintech marketing agencies offer?

    Fintech marketing agencies promote brand and product awareness. Further, fintech branding agencies offer partnership, affiliate, community, and influencer marketing to combat industry marketing challenges.

    How We Selected the Best Fintech Marketing Agencies

    When it comes to picking the top fintech marketing agencies, there were several criteria we looked at when making our selection:

    Firstly, we looked specifically at each digital marketing agency for financial services and evaluated the level of expertise and experience it offers.

    We looked for companies with fintech marketing experts who had years of experience in marketing and an in-depth understanding of the fintech sector and the unique challenges of promoting finance technology.

    We then looked at the range of services the agency offers, and how well-suited those services are to marketing in the fintech sector. 

    We also took previous client testimonials and reviews into account, as well case studies and the caliber of the agency’s client list. 

    Summary: How did we select the top fintech marketing agencies?

    We looked at whether they were fintech marketing experts, how many years of experience they had, their level of expertise in the tech sector, the services they offer, and their track record from previous client testimonials, case studies, and reviews.

    Wrapping Up on the Top Fintech Marketing Agencies

    There you have them!

    We have provided you with a list of the best fintech marketing agencies that will help you get noticed, but more than that, they will assist you to build customer loyalty and consumer trust.

    With the rapid growth in the fintech industry, marketing agencies that know what they are doing are rare and extremely valuable.

    So, if you’re ready to rise to the top, just pick one of the amazing agencies covered in this article, and you’ll be well on your way to success!

    Frequently Asked Questions

    What are examples of FinTech companies?

    Some well-known FinTech companies that have started up in the last ten years include Personal Capital, Lending Club, Kabbage, and Wealthfront. These companies have changed how people think about money and have given them more control over their finances. Check out the full guide to learn more about Fintech companies and the best Fintech Marketing tactics to use.

    What is FinTech Marketing?

    Fintech marketing is a brand-new type of marketing that includes all of the methods and tools that fintech companies use to increase demand, keep customers, and make more money. From gamification to how fintech companies brand themselves and their products, the sector's techniques, namely fintech marketing, are unlike anything we've seen before – born out of necessity, as regular marketing strategies weren't cutting it.

    What is FinTech?

    FinTech (financial technology) is a phrase that refers to any new technology that aspires to make using and providing financial services more accessible and automated. Check out to the full guide to learn more about fintech and the unique methods that make for successful fintech marketing.

    References

    Statista: Fintech – statistics & facts

    BrightTalk:  The Future of FinTech: 2022 and Beyond

    Investopedia: Financial Technology (Fintech)

    Investopedia: Unicorn

    Finance Online: 81 Key Fintech Statistics 2021/2022: Market Share & Data AnalysisT