11 Best Fintech Marketing Agencies to Scale Your Tech in 2023 [Full Review]

Fintech, financial technology, is a relatively new industry that combines finance and technology to give customers new and better services and experiences. And, just like any new industry, fintech companies and startups need to focus on marketing. But sometimes people and businesses just need a little help – enter a fintech marketing agency.

Since 2018, the fintech industry has grown from $112 billion to an estimated $310 billion in 2023, more than doubling the sector’s value in only four years.

And Fintech companies need to take a different approach to marketing. They have to change how the average consumer thinks about investments and long-term financial growth and stand out from hundreds of similar businesses. Fintech handles your money and your financial data so they also have to develop a stellar reputation as a credible and trustworthy solution.

This can be very challenging to do through conventional channels and marketing strategies – and that’s where a great fintech marketing agency comes in! A fintech marketing agency can help you establish or grow your fintech brand, while building trust and gaining customer loyalty for growth and sustained success.

But what do fintech marketing agencies actually do? What services do they offer? And most importantly, how can they help grow your financial technology company, turning it into a ‘Unicorn‘?

Today, we’re taking an in-depth look at the services offered by fintech marketing agencies and what they can do for your business, and then we give you a rundown of the best fintech marketing agencies to work with in 2023!

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Let’s jump right in!

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    What Services Do Fintech Marketing Agencies Offer?

    A fintech marketing agency, just like regular marketing companies, offers a host of services to help promote brand and product awareness. However, as fintech marketing has to take a different, more modern approach to marketing, a fintech branding agency will offer slightly different services than your average marketing company.

    These companies will offer services that tie into the unique challenges of fintech marketing and help brands build credibility and trust, as well as awareness and recognition.

    Below, we give you a rundown of the types of services these companies offer, as well as a brief explanation of each:

    Infographic Fintech marketing_strategies
    Source: 2MuchCoffee

    Referral Marketing

    This strategy uses influencers from outside your company to market your goods or services.

    Content Marketing

    This form of marketing works well to give people an insight into your company and provide them with financial literacy.

    Gamification

    Gamification is frequently used in pre-launch marketing in the fintech industry to generate buzz, raise awareness, and attract new customers.

    Mobile

    Getting mobile is critical if you want to remain competitive. As almost everything is on mobile these days, it’s crucial for fintech firms to be mobile-friendly.

    Branding

    Every fintech uses pastel colors and simple designs, so creative and innovative branding is crucial.

    Social media

    Compared to other forms of advertising, social media ads are more effective at reaching your target audience, as the ads can be personalized and more accurately targeted.

    Community marketing

    Community marketing attracts customers by creating a community. This means involving customers in your company’s success and meeting their needs.

    Collaboration marketing

    Collaboration marketing encompasses sub-categories like affiliate and influencer marketing.

    Experiential marketing

    Engage customers by giving them a tangible interaction with your company.

    If you want more information on this topic, check out this video by AP Marketing Solutions.

    Summary: What services do fintech marketing agencies offer?

    Fintech marketing agencies promote brand and product awareness. Further, fintech branding agencies offer partnership, affiliate, community, and influencer marketing to combat industry marketing challenges.

    How We Selected The Best Fintech Marketing Agencies

    When it comes to picking the top fintech marketing agencies, there were several criteria we looked at when making our decisions.

    Below, we will give you a short explanation of the criteria we looked at.

    We looked at whether they are fintech marketing experts and how many years of experience they have. We also took previous client testimonials and reviews into account when creating our list, as well as how many of the above-listed services they offer.

    And most importantly, we looked at each digital marketing agency for financial services strategies and what sets them apart from all the other similar companies.

    Summary: How we selected these agencies

    We looked at whether they were fintech marketing experts and how many years of experience they had. We also considered previous client testimonials and reviews when creating our list. And most importantly, we looked at their strategies and what sets them apart from other similar companies.

    11 Best Fintech Marketing Agencies to Scale in 2022

    1. NinjaPromo

    NinjaPromo Logo

    NinjaPromo

    London, UK

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, UK, Minsk, Belarus, New York, USA

    Number of employees:114

    KEY SERVICES

    • Organic social media
    • Branding
    • Influencer marketing
    • Community management

    NOTEWORTHY CLIENTS

    • Farsight
    • Diversity
    • MS Token
    • CEEK

    WHY CHOOSE THEM?

    NinjaPromo is a marketing company that offers a wide range of services and focuses on finding new ways to grow businesses in a measurable way.

    Leading fintech marketing company NinjaPromo has locations in London, New York, and Minsk.

    The agency, established in 2017 and founded by Paul Lipen and Slava Kasperovich, now has more than 150 full-time employees and 150+ clients.

    They are excellent at helping B2B, blockchain, FinTech, software, and fast-growing start-up brands succeed in a market that is both very competitive and very unstable. Additionally, they know everything there is to know about the industry.

    Their knowledge covers a wide range of topics impacting your end-to-end marketing performance, including PR, email marketing, video production, influencer outreach, web design, branding, and more.

    NinjaPromo Homepage
    Source: NinjaPromo

    2. Alloy

    alloy Logo

    Alloy

    Atlanta, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: Atlanta, Georgia, USA

    Number of employees: 40

    KEY SERVICES

    • Social media management
    • Public relations management
    • SEO
    • Content marketing

    NOTEWORTHY CLIENTS

    • RxBenefits
    • Paysend
    • IoT security solutions
    • geothinQ

    WHY CHOOSE THEM?

    Alloy has received numerous awards, including PR News Top Place to Work. They are a tech marketing company and have expanded into social media and digital marketing.

    After quitting her graduate program, Anna Ruth Williams founded Alloy, formerly known as ARPR, in Atlanta in 2012. This marketing company began as a tech PR firm (hence the name) but has since diversified into social media and digital marketing.

    The company serves clients across the board of technology, not just in finance. However, Alloy has worked with clients in the banking, regtech, and cryptocurrency industries, as well as the fintech sector.

    Since 2012, the company has expanded to more than forty employees and received numerous awards, including PR News Top Place to Work, Holmes Report Boutique Agency of the Year Finalist, 2016 Tech Agency of the Year, and 2019 Fastest-Growing PR Agency.

    Alloy Homepage
    Source: Alloy

    3. CSTMR

    CSTMR Logo

    CSTMR

    Austin, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Austin, Texas, USA

    Number of employees: 25

    KEY SERVICES

    • Marketing strategy
    • Paid media advertising
    • Organic marketing
    • Experience design

    NOTEWORTHY CLIENTS

    • LendingTree
    • SELFi
    • ULink
    • Credit Karma

    WHY CHOOSE THEM?

    CSTMR is a group of seasoned fintech strategists who design and carry out online advertising and digital marketing campaigns that strengthen brands and promote growth.

    CSTMR, an agency with a customer-centric focus, was established in 2014 by business veteran Rory Holland and is headquartered in Austin, Texas.

    They help clients in the fintech and financial services industries get their businesses started, market, grow, and scale. This is done with the help of services like experience design, paid media advertising, organic marketing, and digital marketing. So, they are a good fit for businesses that want a fintech marketing agency that handles everything for them.

    Lending Tree, Credit Karma, and SELFi have been some of the agency’s notable clients, but with only 25 staff members, it is small enough to be adaptable. They also give potential customers a free strategy session.

    CSTMR Homepage
    Source: CSTMR

    4. Walker Sands

    Walker Sands Logo

    Walker Sands

    Chicago, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2001

    Location: Chicago, Illinois, USA, San Francisco, California, USA, Seattle, Washington, USA

    Number of employees: 206

    KEY SERVICES

    • Branding
    • Creative services
    • Demand generation
    • Public relations management

    NOTEWORTHY CLIENTS

    • Entrust
    • Hub Group
    • Ensono
    • Paylocity

    WHY CHOOSE THEM?

    Walker Sands is an eight-time Inc. 5000 member and has worked on several high-profile fintech marketing campaigns.

    Walker Sands, a company that describes itself as “an integrated B2B marketing agency,” was established in Chicago in 2001 and has worked with clients in the fintech and technology sectors.

    Morover, the company has worked on high-profile fintech campaigns with companies such as HyperWallet and Billtrust, among many others, including the introduction of Billtrust’s

    With over 200 employees, Walker Sands is by far the biggest and most seasoned agency on our list. An eight-time Inc. 5000 member, this fintech marketing agency has offices in San Francisco, Chicago, and Seattle. It provides a wide range of services, including web design, PR, demand generation, and creative services.

    Walker-Sands Homepage
    Source: Walker Sands

    5. Inbound FinTech

    Inbound Fintech Logo

    Inbound FinTech

    Atlanta, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Atlanta, Georgia, USA

    Number of employees: 35

    KEY SERVICES

    • Content creation marketing
    • Inbound marketing
    • Social media marketing
    • Paper click ads

    NOTEWORTHY CLIENTS

    • Tivian
    • Fibonatix
    • Cipher Trace

    WHY CHOOSE THEM?

    Inbound FinTech focuses on content creation, paid media, and SEO, and not PR, design, or branding.

    Inbound FinTech focuses on content creation, paid media, and SEO, whereas many of the other companies on this list got their start as public relations, branding, or design agencies.

    In 2017, Maria Milea founded the financial technology company called Inbound FinTech. Presently, thirty-five people are working for the company, and they have recently been given the title of “Best Fintech Marketing Agency” by Wealth & Finance International.

    They also publish several tools to help fintech businesses grow, such as The Ultimate Guide to Inbound Marketing for FinTech and Financial Services Companies.

    Inbound Fintech Homepage
    Source: Inbound Fintech

    6. Baldwin & Obenauf, Inc..

    Baldwin & Obenauf, Inc. Logo

    Baldwin & Obenauf, Inc.

    Somerville, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 1981

    Location: Somerville, New Jersey, USA

    Number of employees: 62

    KEY SERVICES

    • Social media marketing
    • Content creation marketing
    • Experiential marketing
    • Public relations

    NOTEWORTHY CLIENTS

    • Quartesian
    • Vertex
    • Duff & Phelps
    • Discovery Education

    WHY CHOOSE THEM?

    BNO’s “woman-own,” relatively small staff provides branding and strategic services to fintech businesses worldwide.

    BNO is a good choice for businesses that want to work with a smaller fintech advertising agency that has been in business for a long time, has corporate credentials, and has proof of social success.

    BNO is a woman-owned traditional advertising agency founded in 1981 by Trista Walker. Its Somerville, New Jersey headquarters provides branding and strategic services to fintech businesses.

    BNO is a company that excels in its field in spite of having only 61 employees. Likewise, BNO and Mastercard and New York Life have worked together on digital experiences in the fintech sector, such as Mastercard’s Masterpass campaign.

    Baldwin & Obenauf, Inc. Homepage
    Source: Baldwin & Obenauf, Inc.

    7. Growth Gorilla

    Growth Gorilla Logo

    Growth Gorilla

    London, UK

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, United Kingdom

    Number of employees: 15

    KEY SERVICES

    • Strategy development
    • CRM management
    • User Acquisition
    • Growth Consultancy

    NOTEWORTHY CLIENTS

    • WhisperClaims
    • Change
    • Wayhome
    • Minted

    WHY CHOOSE THEM?

    Growth Gorilla was established in 2017 with the goal of assisting fintech start-ups and scale-ups and is a smaller marketing company.

    Growth Gorilla, a growth marketing firm based in London, was established in 2017 with the goal of assisting cutting-edge fintech start-ups and scale-ups. Over 25 different fintech businesses have worked with them during their time in business.

    This is a relatively small firm, with only fifteen people on staff. Consistently producing thorough, diligent work, they have clients like PrimaryBid, Wayhome, FIBR, Osu, and Change Invest, who all provide glowing reviews.

    The service menu includes paid media management, conversion rate optimization, marketing automation, and business expansion planning. What’s more, their ebook, 5 Badass Growth Strategies Every Fintech Founder Must Know, provides an overview of their methodology.

    Growth Gorilla Homepage
    Source: Growth Gorilla

    8. Big Rock

    Big Rock Logo

    Big Rock

    London, UK

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2011

    Location: London, United Kingdom

    Number of employees: 13

    KEY SERVICES

    • Creative & Design
    • Marketing Automation
    • Media Buying
    • Simplified Retainers

    NOTEWORTHY CLIENTS

    • Clear Score
    • Sciex
    • City Index
    • Investec

    WHY CHOOSE THEM?

    Big Rock specializes in B2B and finance marketing with a strategic emphasis on inbound marketing and conversion optimization.

    Big Rock specializes in B2B and finance marketing and is based in London. This fintech marketing company was created in 2011 by an HSBC options trader and two seasoned experts from the worldwide marketing agency Iris Worldwide, with a strategic emphasis on inbound marketing and conversion optimization.

    Among the services provided are conversion optimization, SEO, paid media digital, PR, and site design. Big Rock also has a production studio on staff, which gives them a creative edge.

    With just thirteen employees, Big Rock has the manpower to tackle large campaigns while being lean enough to engage with start-ups and small enterprises.

    Big Rock Homepage
    Source: Big Rock

    9. Crunchy Links

    Crunchy Links Logo

    Crunchy Links

    Santa Cruz, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2019

    Location: Santa Cruz, California, USA

    Number of employees: 7

    KEY SERVICES

    • ROI Conversion Tracking
    • Competitor Tracking
    • Geo-Targeting
    • Display Campaign Targeting

    NOTEWORTHY CLIENTS

    • Credit Karma
    • Square
    • US
    • Bitknock

    WHY CHOOSE THEM?

    Crunchy Links helps new businesses get started by giving them a “go-to-market” plan and flexible contracts.

    The newest business on this list, Crunchy Links, was started in 2019 in Santa Cruz, California, by Jack Treseler – who used to be Milestone’s Director of SEO.

    Even though Square, Credit Karma, and Finbox.io, all big fintech companies, have been some of its clients. The company helps new businesses get started by giving them a “go-to-market” plan and flexible month-to-month contracts.

    What’s more, in the United States Search Awards for 2020, four of their ads made the shortlist. Their good reputation and the fact that they only have seven employees mean that customers can expect competence with a little flexibility.

    Crunchy Links Homepage
    Source: Crunchy Links

    10. Ziggy

    Ziggy Logo

    Ziggy

    London, UK

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2019

    Location: Santa Cruz, California, USA

    Number of employees: 17

    KEY SERVICES

    • Revenue dashboarding
    • Marketing automation
    • Media planning and activation
    • Customer Intelligence

    NOTEWORTHY CLIENTS

    • Virtual College
    • World Courier
    • Canon
    • Bloomreach

    WHY CHOOSE THEM?

    Ziggy was started with the goal of making it easier for ambitious digital businesses all over the world to make money.

    Christian Radley and Victoria Dyke started the company in 2019 with the goal of making it easier for ambitious digital businesses all over the world to make money.

    Ziggy makes it easier for companies to switch from traditional ways of creating demand to methods that focus more on making money. They run global demand generation campaigns for Fortune 500 companies like Stripe and startups like KodyPay and Preqin.

    In addition to growth marketing for the financial industry, Ziggy helps with data science, revenue dashboard visualization, building and testing landing pages, and marketing automation.

    Zippy Homepage
    Source: Zippy

    11. Zerotrillion

    Zerotrillion Logo

    Zerotrillion

    New York, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2019

    Location: Toronto, Canada, Amsterdam, Netherlands, New York, New York, USA

    Number of employees: 25

    KEY SERVICES

    • Brand identity
    • Product design
    • Advertising
    • Content Marketing

    NOTEWORTHY CLIENTS

    • Niagra falls Tourism
    • Protopie
    • CNIB
    • Flower

    WHY CHOOSE THEM?

    Zerotrillion, a financial marketing organization, helps companies to create their brands and define their identities.

    Zerotrillion, a financial marketing organization, helps companies to create their brands and define their identities.

    The Zerotrillion team is competent and experienced in the area of fintech. Every venture they undertake is seen as an opportunity for them to develop and attempt something new. Zerotrillion offers many different services, like making content, designing products, and advertising.

    The agency encourages organic growth and helps you get your brand in front of the right people. Zerotrillion is creating a presence in the worldwide fintech marketing business, with operations in Toronto, Amsterdam, and New York.

    Zerotrillion Homepage
    Source: Zerotrillion

    Wrapping Up on the Top Fintech Marketing Agencies

    There you have them!

    We have provided you with a list of the best fintech marketing agencies that will help you get noticed, but more than that, they will assist you to build customer loyalty and consumer trust.

    With the rapid growth in the fintech industry, marketing agencies that know what they are doing are rare and extremely valuable.

    So, if you’re ready to rise to the top, just pick one of the amazing agencies covered in this article, and you’ll be well on your way to success!

    Frequently Asked Questions

    What are examples of FinTech companies?

    Some well-known FinTech companies that have started up in the last ten years include Personal Capital, Lending Club, Kabbage, and Wealthfront. These companies have changed how people think about money and have given them more control over their finances. Check out the full guide to learn more about Fintech companies and the best Fintech Marketing tactics to use.

    What is FinTech Marketing?

    Fintech marketing is a brand-new type of marketing that includes all of the methods and tools that fintech companies use to increase demand, keep customers, and make more money. From gamification to how fintech companies brand themselves and their products, the sector's techniques, namely fintech marketing, are unlike anything we've seen before – born out of necessity, as regular marketing strategies weren't cutting it.

    What is FinTech?

    FinTech (financial technology) is a phrase that refers to any new technology that aspires to make using and providing financial services more accessible and automated. Check out to the full guide to learn more about fintech and the unique methods that make for successful fintech marketing.

    References

    Statista: Fintech – statistics & facts

    BrightTalk:  The Future of FinTech: 2022 and Beyond

    Investopedia: Financial Technology (Fintech)

    Investopedia: Unicorn

    Finance Online: 81 Key Fintech Statistics 2021/2022: Market Share & Data AnalysisT