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A well-thought-out marketing strategy is vital for any financial technology (Fintech) brand in this highly competitive and dynamic sector, where trust and credibility are essential.
Fintech companies must educate and excite the average consumer with innovative technologies while gaining their trust with their good old cash.
An agency with knowledge and expertise in this sector can definitely help.
Today, we’re taking an in-depth look at the services offered by the top marketing firms in fintech and what they can do for your business!
AGENCY SNAPSHOT
Founded: 2012
Location: London and Marlborough, UK
Number of Employees: 1 – 10
KEY SERVICES
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WHY CHOOSE THEM?
Curious Cat Digital is a specialized agency with a global clientele, serving top names in fintech and financial management. They prioritize crafting tailored multi-channel marketing strategies to address your specific business challenges and goals effectively.
With a dedicated team experienced in B2B fintech and financial services, Curious Cat Digital excels in developing and executing strategic multi-channel campaigns for sustainable growth.
Their comprehensive services include marketing strategy, demand generation, account-based marketing, paid media advertising, social media, and content marketing.
Having collaborated with industry leaders like Finastra, Sopra Banking Software, and Lexis Nexis, Curious Cat Digital boasts a proven track record.
Their approach involves thorough research into your business, competitors, and target market, ensuring a contextual understanding to formulate bespoke marketing strategies that deliver tangible results aligned with your unique objectives.
AGENCY SNAPSHOT
Founded: 2022
Location: Santa Cruz, CA, United States
Number of Employees: 1 – 10
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Crescendo Consulting is a specialist agency for growth-mined FinTech and SaaS companies.
Crescendo Consulting takes a scientific, data-driven approach to its marketing to develop and execute campaigns that drive measurable results.
Data insights and strategic positioning are a part of every step, from market and competitor research to audience targeting, sales funnel optimization, and ongoing campaign testing and tweaking.
Its core services cater to all technologies, from cryptocurrency to financial management and traditional banking software.
Crescendo Consulting offers month-to-month contracts, which is a unique benefit that many agencies do not provide.
It also offers modular contracts, so they can change channels as your needs change without needing a new contract every time.
AGENCY SNAPSHOT
Founded: 2012
Location: Atlanta, Georgia and New Orleans, Louisiana, USA
Number of employees: 11 – 50
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Alloy is an award-winning agency that specializes in the tech industry, specifically fintech.
It has a strong track record and has worked with high-profile fintech clients.
After quitting her graduate program, Anna Ruth Williams founded Alloy, formerly known as ARPR, in Atlanta in 2012. This marketing company began as a tech PR firm (hence the name) but has since diversified into social media and digital marketing.
The company serves clients across the board of technology, not just in finance. However, Alloy has worked with clients in the banking, regtech, and cryptocurrency industries, as well as the fintech sector.
Since 2012, the company has expanded to more than forty employees and received numerous awards, including PR News Top Place to Work, Holmes Report Boutique Agency of the Year Finalist, Tech Agency of the Year, and Fastest-Growing PR Agency.
AGENCY SNAPSHOT
Founded: 2014
Location: Austin, Texas, USA
Number of employees: 11 – 50
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CSTMR is a group of seasoned strategists who design and carry out online advertising for established fintech brands and startups.
An agency with a customer-centric focus, CSTMR was established in 2014 by business veteran Rory Holland.
They help clients in the financial services industries start, market, grow, and scale their businesses using services like experience design, paid media advertising, organic marketing, and digital marketing.
Lending Tree, Credit Karma, and SELFi have been some of the agency’s notable clients. It is small enough to be adaptable. They also give potential customers a free strategy session.
AGENCY SNAPSHOT
Founded: 2015
Location: Costa Mesa, California; Austin, Texas; and Raleigh, North Carolina, USA
Number of Employees: 51-200
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KlientBoost is a performance marketing agency with extensive experience in fintech marketing.
It has an excellent track record and specializes in paid advertising, SEO, email marketing, and conversion rate optimization for growth-minded brands in the highly competitive fintech market.
KilentBoost’s passionate team comprises expert marketers and specialists in everything from PPC management to SEO, LinkedIn Ads, content marketing, landing pages, and CRO.
KlientBoost takes a highly strategic, data-informed approach to achieve meaningful results. As a performance-focused agency, KlientBoost continually monitors and improves its strategies, refining its tactics and optimizing your campaigns to drive the highest returns.
AGENCY SNAPSHOT
Founded: 2001
Location: Chicago, Illinois; San Francisco, California; Boston, Massachusetts; and Seattle, Washington, USA
Number of employees: 201 – 500
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Walker Sands is one of the biggest and most seasoned agencies in fintech marketing and provides a wide range of services, including web design, PR, demand generation, and creative services specifically tailored to the fintech industry.
Walker Sands is an eight-time Inc. 5000 member and has worked on several high-profile fintech marketing campaigns.
Describing itself as “an integrated B2B marketing agency,” Walker Sands is an agency with extensive experience in marketing for the fintech and technology sectors.
Having worked on high-profile campaigns for companies such as HyperWallet and Billtrust, Walker Sands has a great track record for achieving results.
AGENCY SNAPSHOT
Founded: 2017
Location: London, UK
Number of employees: 11 – 50
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Inbound FinTech is an award-winning, growth-driven agency that focuses on strategic content creation, paid media, and SEO rather than public relations or branding.
Working only with fintech brands, Inbound FinTech is a dedicated agency with extensive experience and a strong track record.
Its services are tailored to drive growth, and it is a HubSpot Solutions Partner.
Inound was recently awarded “Best Fintech Marketing Agency” by Wealth & Finance International.
AGENCY SNAPSHOT
Founded: 2017
Location: London, UK
Number of employees: 11 – 50
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WHY CHOOSE THEM?
Growth Gorilla is a full-service agency that only works with fintech brands and startups.
If you’re looking for a dedicated fintech agency with a smaller team and a heavy emphasis on growth marketing, Growth Gorilla will be a great fit.
Over 25 different fintech businesses have worked with them, and they have achieved some impressive results.
The service menu includes paid media management, conversion rate optimization, marketing automation, and business expansion planning. What’s more, their e-book, 5 Badass Growth Strategies Every Fintech Founder Must Know, provides an overview of their methodology.
AGENCY SNAPSHOT
Founded: 2011
Location: London, UK
Number of employees: 11 – 50
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Big Rock specializes in B2B and finance marketing, strategically emphasizing inbound marketing and conversion rate optimization.
It operates as a data-driven and performance-focused agency that is all about growth.
Its range of services includes influencer marketing, content marketing, marketing services, search engine optimization, digital growth, and marketing automation.
Big Rock was created in 2011 by an HSBC options trader and two seasoned experts from the worldwide marketing agency Iris Worldwide.
Big Rock also has a production studio on staff, which gives them a creative edge.
As a boutique agency, Big Rock has the manpower to tackle large campaigns while being lean enough to engage with start-ups and small enterprises in the personal way only a small agency can.
AGENCY SNAPSHOT
Founded: 2019
Location: Chicago, Illinois, USA
Number of employees: 1 – 10
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WHY CHOOSE THEM?
Crunchy Links helps new businesses get started by giving them a “go-to-market” plan and flexible contracts.
Its services revolve around paid media and SEO, with a strong emphasis on performance and achieving tangible results.
Founded in 2019 by Jack Treseler (formerly Milestone’s Director of SEO), Crunchy Links is one of the youngest agencies on this list, but its team’s expertise and experience are on par with any other.
Its clients include big fintech companies like Square, Credit Karma, and Finbox.io, as well as new brands that need a great “go-to-market” plan for brand awareness and flexible month-to-month contracts.
Testament to this agency’s skill and achievements, Crunchy Links was named the Top Fintech PPC and SEO Agency at the Fintech Awards in 2022.
Branding is especially important in the fintech industry. The market is highly competitive, let alone stand out and connect with your target audiences and build trust. Digital marketing agencies specializing in the industry have deep knowledge from working with a range of fintech clients. Successful branding lays the foundation for effective campaign executions in all marketing channels.
Social media marketing is essential for all industries, and fintech is no different. Agencies usually provide social media services ranging from strategy to full-time management.
This form of marketing works well to give people an insight into your company, provide them with financial literacy, build your credibility and foster trust in your audience.
Getting a mobile app is critical if you want to remain competitive. As almost everything is on mobile these days, it’s crucial for fintech firms to be mobile-friendly. Many also have their own mobile app, which many agencies can help develop and promote. For example, healthcare, wealth management, and mortgage businesses are using apps for their financial technology.
Partner marketing encompasses sub-categories like referral, affiliate, and influencer marketing, which can be hugely effective for fintech brands. Trust and credibility are so important that marketing strategies that involve recommendations and referrals from your audience’s human peers are highly impactful.
Paid media campaigns that include paid social, paid search and PPC campaigns are frequently used in fintech marketing. Most good agencies offer a range of paid media and advertising services, which can all be integrated into the rest of your marketing efforts.
If you want more information on this topic, check out this video by AP Marketing Solutions:
Firstly, we looked specifically at each digital marketing agency for financial services and evaluated the level of expertise and experience it offers.
We looked for companies with fintech marketing experts who had years of experience and an in-depth understanding of the sector and the unique challenges of promoting finance technology.
We then examined the range of services and how well they are suited to marketing in the fintech sector.
We also considered previous client testimonials and reviews, case studies, and the caliber of the agency’s client list.
Cryptocurrency, or crypto, and blockchain technology are closely related concepts, often mentioned together due to their interconnected nature.
Here’s a brief explanation of each:
Cryptocurrency is a digital or virtual form of currency that uses cryptography for security and operates independently of a central authority, such as a government or bank.
Unlike traditional currencies, cryptocurrencies are decentralized and typically rely on blockchain technology to record and verify transactions.
Examples of cryptocurrencies include Bitcoin, Ethereum, Ripple, and Litecoin.
Each cryptocurrency operates on its own underlying technology and has its own unique features and purposes.
Blockchain is the technology used by the majority of cryptocurrencies. It acts as a decentralized and distributed ledger to record transactions transparently and securely across a network of different computers.
Each block in the chain contains a cryptographic hash of the previous block, timestamped transaction data, and a unique identifier.
Key characteristics of blockchain technology include:
Blockchain technology has applications beyond cryptocurrencies, including supply chain management, voting systems, identity verification, and decentralized finance (DeFi).
Its decentralized and transparent nature makes it suitable for various industries seeking to improve security, efficiency, and trust in their operations.
There you have them!
We have provided you with a list of the marketing firms that will help you get noticed and build trust.
With the rapid sector growth, marketing agencies that know what they are doing are rare and extremely valuable.
So, if you’re ready to rise to the top, just pick one of the amazing agencies covered in this article, and you’ll be well on your way to success!
Some well-known FinTech companies that have started up in the last ten years include Personal Capital, Lending Club, Kabbage, and Wealthfront. These companies have changed how people think about money and have given them more control over their finances. Fintech marketing is a brand-new type of marketing that includes all of the methods and tools that fintech companies use to increase demand, keep customers, and make more money. From gamification to how fintech companies brand themselves and their products, the sector's techniques, namely fintech marketing, are unlike anything we've seen before – born out of necessity, as regular marketing strategies weren't cutting it. FinTech (financial technology) is a phrase that refers to any new technology that aspires to make using and providing financial services more accessible and automated. e.g. crowdfunding, cryptocurrency, blockchain, insurtech, digital wallet, etc.
Frequently Asked Questions
What are examples of FinTech companies?
What is FinTech Marketing?
What is FinTech?
Statista: Fintech – statistics & facts
BrightTalk: The Future of FinTech: 2022 and Beyond
Investopedia: Financial Technology (Fintech)
Investopedia: Unicorn
Finance Online: 81 Key Fintech Statistics 2021/2022: Market Share & Data AnalysisT
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