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A tailored marketing strategy is vital for any Fintech (financial technology) brand to succeed in this highly competitive and dynamic market, where trust and credibility are essential.
Fintech is growing fast and becoming incredibly competitive. Since 2018, the fintech industry has grown from $112 billion to an estimated $310 billion in 2023, more than doubling the sector’s value in only four years.
And Fintech companies need to take a different approach to marketing. They have to change how the average consumer thinks about investments and long-term financial growth, stand out from hundreds of similar solutions, and develop high levels of trust and credibility.
This can be very challenging to plan and execute, and that is where a great fintech marketing agency comes in!
A good fintech marketing agency will help you establish or grow your fintech brand, while building trust and gaining customer loyalty for growth and sustained success.
So, what do fintech marketing agencies actually do? What services do they offer? And which ones are the best at what they do?
Today, we’re taking an in-depth look at the services offered by fintech marketing agencies and what they can do for your business, and then we give you a rundown of the best fintech marketing agencies to work with in 2023!
Ready?
Let’s jump right in!
A fintech marketing agency, just like regular marketing companies, offers a host of services to help promote brand and product awareness. However, as fintech marketing has to take a different, more modern approach to marketing, a fintech branding agency will offer slightly different services than your average marketing company.
These companies will offer services that tie into the unique challenges of fintech marketing and help brands build credibility and trust, as well as awareness and recognition.
Below, we give you a rundown of the types of services these companies offer, as well as a brief explanation of each:
Branding is especially important for fintech brands. The market is highly competitive and it is not easy to stand out, let alone stand out and connect with your audience in a meaningful way. Good branding will help you do both.
Social media marketing is essential for all industries and fintech is no different. Fintech marketing agencies usually provide social media services that range from strategy to full-time social media management.
This form of marketing works well to give people an insight into your company, provide them with financial literacy, build your credibility and faster trust in your audience.
Getting mobile is critical if you want to remain competitive. As almost everything is on mobile these days, it’s crucial for fintech firms to be mobile-friendly. Many also have their own mobile app, which many fintech marketing agencies can help them develop and promote.
Partner marketing encompasses sub-categories like referral, affiliate and influencer marketing, which can both be hugely effective for fintech brands. As trust and credibility are so important in fintech, marketing strategies that involve recommendations and referrals from your audience’s human peers are highly impactful.
Paid media campaigns include paid social, paid search and PPC campaigns are frequently used in fintech marketing. Most good fintech marketing agencies offer a range of paid media/advertising services, which they will be able to integrate into the rest of your marketing efforts.
If you want more information on this topic, check out this video by AP Marketing Solutions.
Summary: What services do fintech marketing agencies offer?
Fintech marketing agencies promote brand and product awareness. Further, fintech branding agencies offer partnership, affiliate, community, and influencer marketing to combat industry marketing challenges.
When it comes to picking the top fintech marketing agencies, there were several criteria we looked at when making our decisions.
Below, we will give you a short explanation of the criteria we looked at.
We looked at whether they are fintech marketing experts and how many years of experience they have. We also took previous client testimonials and reviews into account when creating our list, as well as how many of the above-listed services they offer.
And most importantly, we looked at each digital marketing agency for financial services strategies and what sets them apart from all the other similar companies.
Summary: How we selected these agencies
We looked at whether they were fintech marketing experts and how many years of experience they had. We also considered previous client testimonials and reviews when creating our list. And most importantly, we looked at their strategies and what sets them apart from other similar companies.
AGENCY SNAPSHOT
Founded: 2012
Location: Atlanta, Georgia and New Orleans, Louisiana, USA
Number of employees: 40
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Alloy is an award-winning tech marketing agency, which specializes in marketing for the tech industry and fintech in particular. It has a strong track record, and has worked with high-profile fintech clients. If you need an experienced agency with a high-level of expertise in both marketing and tech, Alloy is a good choice.
After quitting her graduate program, Anna Ruth Williams founded Alloy, formerly known as ARPR, in Atlanta in 2012. This marketing company began as a tech PR firm (hence the name) but has since diversified into social media and digital marketing.
The company serves clients across the board of technology, not just in finance. However, Alloy has worked with clients in the banking, regtech, and cryptocurrency industries, as well as the fintech sector.
Since 2012, the company has expanded to more than forty employees and received numerous awards, including PR News Top Place to Work, Holmes Report Boutique Agency of the Year Finalist, 2016 Tech Agency of the Year, and 2019 Fastest-Growing PR Agency.
AGENCY SNAPSHOT
Founded: 2014
Location: Austin, Texas, USA
Number of employees: 25
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CSTMR is a group of seasoned fintech strategists who design and carry out online advertising and digital marketing campaigns for established fintech brands and startups. If you’re looking for an agency that is creative and aims to create marketing campaigns that really stand out, CSTMR is a good choice. They also happen to be growth-driven, and highly experienced in fintech marketing.
CSTMR, an agency with a customer-centric focus, was established in 2014 by business veteran Rory Holland and is headquartered in Austin, Texas.
They help clients in the fintech and financial services industries get their businesses started, market, grow, and scale. This is done with the help of services like experience design, paid media advertising, organic marketing, and digital marketing. So, they are a good fit for businesses that want a fintech marketing agency that handles everything for them.
Lending Tree, Credit Karma, and SELFi have been some of the agency’s notable clients, but with only 25 staff members, it is small enough to be adaptable. They also give potential customers a free strategy session.
AGENCY SNAPSHOT
Founded: 2001
Location: Chicago, Illinois; San Francisco, California; Boston, Massachusetts; and Seattle, Washington, USA
Number of employees: 206
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Walker Sands is an eight-time Inc. 5000 member and has worked on several high-profile fintech marketing campaigns.
Walker Sands, an agency that describes itself as “an integrated B2B marketing agency,” was established in Chicago in 2001 and has worked with numerous clients in the fintech and technology sectors.
Having worked on high-profile fintech marketing campaigns for companies such as HyperWallet and Billtrust, Walker Sands is experienced and has a great track record for achieving results.
Walker Sands is one of the biggest and most seasoned agencies in fintech marketing, and is an eight-time Inc. 5000 member, and provides a wide range of services, including web design, PR, demand generation, and creative services specifically tailored to the fintech industry.
AGENCY SNAPSHOT
Founded: 2017
Location: London, UK
Number of employees: 11 – 50
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Working only with fintech brands, Inbound FinTech is a dedicated fintech marketing agency with extensive experience and a very strong track record. The services it offers are tailored to driving growth, and they’re a HubSpot Solutions Partner. If you’re looking for an agency with an expert team that is solely focused on fintech, Inbound FinTech is a great fit.
Founded in 2017 by Maria Milea, Inbound FinTech is an award-winning, growth-driven fintech marketing agency that focuses on strategic content creation, paid media, and SEO, rather than public relations or branding.
Inbound Fintech offers a broad range of fintexh marketing services, and currently has a team of more than 30 fintech and marketing experts. It was recently awarded “Best Fintech Marketing Agency” by Wealth & Finance International.
They also publish several tools to help fintech businesses grow, such as The Ultimate Guide to Inbound Marketing for FinTech and Financial Services Companies.
AGENCY SNAPSHOT
Founded: 1981
Location: Somerville, New Jersey; St. Petersburg, Florida; and Philadelphia, Pennsylvania, USA
Number of employees: 51 – 200
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BNO is a full-service creative marketing agency, working across a variety of sectors. It has great experience in fintech marketing, working with the likes of MasterCard and New York Life. It’s relatively small staff provides branding and strategic services to fintech brands of all sizes, worldwide. If you’re looking for strong creative services, extensive fintech marketing expertise, and a full suite of services, BNO is a good choice.
BNO is a woman-owned boutique creative marketing agency founded in 1981 by Trista Walker. With its focus on creativity, innovation and storytelling, BNO is a good choice if you need to get a complex message across to your audience, in an exciting and relatable way.
BNO is also a good choice for businesses that want to work with a smaller fintech advertising agency that has been in business for a long time, has impressive credentials, and a great track record.
AGENCY SNAPSHOT
Founded: 2017
Location: London, UK
Number of employees: 15
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Growth Gorilla is a full-service fintech marketing agency that only works with fintech brands and startups. It has a team of experienced fintech marketing experts, and provides all the insight and services you need to grow your fintech business. If you’re looking for a dedicated fintech agency with a smaller team and a heavy emphasis on growth marketing, Growth Gorilla will be a great fit.
Growth Gorilla, a growth marketing firm based in London, was established in 2017 with the goal of assisting cutting-edge fintech startups scale up. Over 25 different fintech businesses have worked with them during their time in business, and they have achieved some impressive results.
This is a relatively small firm, with a reputation for producing results and being exceptionally thorough and diligent. Their clients include PrimaryBid, Wayhome, FIBR, Osu, and Change Invest, who all left excellent reviews.
The service menu includes paid media management, conversion rate optimization, marketing automation, and business expansion planning. What’s more, their e-book, 5 Badass Growth Strategies Every Fintech Founder Must Know, provides an overview of their methodology.
AGENCY SNAPSHOT
Founded: 2011
Location: London, UK
Number of employees: 13
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Big Rock specializes in B2B and finance marketing with a strategic emphasis on inbound marketing and conversion optimization. It operates as a data-driven, and performance-focused agency that is all about achieving growth for it’s clients. If you’re looking for a data-driven, tech savvy and highly creative agency that offers a full suite of services, Big Rock is a good choice.
Big Rock specializes in B2B and finance marketing and is based in London. This fintech marketing agency was created in 2011 by an HSBC options trader and two seasoned experts from the worldwide marketing agency Iris Worldwide, with a strategic emphasis on inbound marketing and conversion optimization.
Among the services provided are conversion optimization, SEO, paid media digital, PR, and site design. Big Rock also has a production studio on staff, which gives them a creative edge.
As a boutique agency, Big Rock has the manpower to tackle large campaigns while being lean enough to engage with start-ups and small enterprises in the personal way only a small agency can.
AGENCY SNAPSHOT
Founded: 2019
Location: Chicago, Illinois, USA
Number of employees: 7
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Crunchy Links helps new businesses get started by giving them a “go-to-market” plan and flexible contracts. It’s services revolve around paid media and SEO, with a strong emphasis on performance and achieving tangible results. If you need expert SEO and PPC services that are specifically for the fintech industry, Crunchy Links is an excellent choice.
Founded by Jack Treseler, who used to be Milestone’s Director of SEO, in 2019 Crunchy Links is one of the youngest agencies to make this list. The agency is young but the expertise and experience the team brings with them is anything but!
Even though Square, Credit Karma, and Finbox.io, all big fintech companies, have been some of its clients. The company helps new businesses get started by giving them a “go-to-market” plan and flexible month-to-month contracts.
Testament to their skills and achievements, Crunchy Links was named the Top Fintech PPC and SEO Agency at Fintech Awards in 2022.
AGENCY SNAPSHOT
Founded: 2019
Location: London, UK
Number of employees: 17
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Ziggy was started with the goal of making it easier for ambitious tech brands grow rapidly. It is a demand generation agency that specializes in the tech and fintech industries, and offers a comprehensive set of services to achieve and sustain growth. If you’re looking for an agency to drive sales and revenue, Ziggy is a great choice.
Christian Radley and Victoria Dyke started the company in 2019 with the goal of making it easier for ambitious tech businesses all over the world to succeed. Fintech is a highly competitive industry, and Ziggy emphasizes achieving rapid growth to establish a strong foothold from the beginning.
Ziggy makes it easier for companies to switch from traditional ways of creating demand to methods that focus more on making money. They run global demand generation campaigns for Fortune 500 companies like Stripe and startups like KodyPay and Preqin.
In addition to growth marketing for the financial industry, Ziggy helps with data science, revenue dashboard visualization, building and testing landing pages, and marketing automation.
AGENCY SNAPSHOT
Founded: 2019
Location: Toronto, Canada; Amsterdam, Netherlands; and New York,USA
Number of employees: 25
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Zerotrillion is a global creative agency that helps companies create their brands and define their identities and works with clients across all sectors, including tech and fintech. It is an innovative full-service agency that emphasizes creativity and original, authentic marketing campaigns. If you’re looking for an agency to help you develop your brand identity and tell your story, Zerotrillion may the perfect fit.
Zerotrillion is a full-service creative marketing agency that specializes in building brand identities and telling stories in fresh, engaging and memorable ways. It offers services that range from PR, paid media, and content marketing, to film and video marketing, and experiential campaigns.
The Zerotrillion team is competent and experienced in the area of fintech. Every venture they undertake is seen as an opportunity for them to develop and attempt something new. The agency encourages organic growth and helps you get your brand in front of the right people.
Zerotrillion is creating a presence in the worldwide fintech marketing business, with operations in Toronto, Amsterdam, and New York.
There you have them!
We have provided you with a list of the best fintech marketing agencies that will help you get noticed, but more than that, they will assist you to build customer loyalty and consumer trust.
With the rapid growth in the fintech industry, marketing agencies that know what they are doing are rare and extremely valuable.
So, if you’re ready to rise to the top, just pick one of the amazing agencies covered in this article, and you’ll be well on your way to success!
Some well-known FinTech companies that have started up in the last ten years include Personal Capital, Lending Club, Kabbage, and Wealthfront. These companies have changed how people think about money and have given them more control over their finances. Check out the full guide to learn more about Fintech companies and the best Fintech Marketing tactics to use. Fintech marketing is a brand-new type of marketing that includes all of the methods and tools that fintech companies use to increase demand, keep customers, and make more money. From gamification to how fintech companies brand themselves and their products, the sector's techniques, namely fintech marketing, are unlike anything we've seen before – born out of necessity, as regular marketing strategies weren't cutting it. FinTech (financial technology) is a phrase that refers to any new technology that aspires to make using and providing financial services more accessible and automated. Check out to the full guide to learn more about fintech and the unique methods that make for successful fintech marketing.
Frequently Asked Questions
What are examples of FinTech companies?
What is FinTech Marketing?
What is FinTech?
Statista: Fintech – statistics & facts
BrightTalk: The Future of FinTech: 2022 and Beyond
Investopedia: Financial Technology (Fintech)
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Finance Online: 81 Key Fintech Statistics 2021/2022: Market Share & Data AnalysisT
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