Are you using a spreadsheet to record and manage influencer lists?
We’ve all been there!
Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.
There are hundreds of influencer marketing marketplaces and platforms around. However, when it comes to influencer management capabilities, it can be difficult to choose the right solution.
Take a look at our quick reviews of top influencer relationship management tools to help you take the next step in your influencer marketing journey.
Here’s a quick review of best influencer management software in 2023, how much they cost, the pros and cons of each and how we rate them:
Best Influencer Relationship Management Tools | Pricing | Pros & Cons | Our P2P Rating |
Brandbassador |
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Promoty |
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Afluencer |
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Influencity |
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Tapfiliate |
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Traackr |
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TapInfluence |
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Onalytica |
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Upfluence Software |
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Keep scrolling to read the full, detailed, reviews below!
Brandbassador is an ambassador and influencer management software that gives e-commerce brands a centralized location to manage their micro-influencer communities, build and manage campaigns, collect user-generated content, generate sales, and automate tasks.
Brandbassador integrates with all major e-commerce and social media platforms so you can connect your e-commerce and social accounts and also verify and connect to your ambassadors’ accounts.
The software provides everything you need to manage and grow your community. It supports an unlimited number of ambassadors and a comprehensive set of features to manage and engage them.
You can preview ambassador content, demographics, and audience information and collect performance data on each campaign.
Brandbassador is built to scale. Advanced automation, reporting, and analytics make it easy to keep your finger on the pulse of your campaigns, no matter how big they get.
There is no limit to the way you can use the software, and you can customize it to suit your needs. It supports all types of incentives for your influencers and ambassadors, from cash payouts, sales commissions, and exclusive vouchers, to tiered points and reward systems.
It also offers useful “missions,” which are templated marketing tasks to gamify your campaigns, boosting engagement and gathering valuable content in the process.
The mobile app allows you to connect with your ambassadors on the go and makes it fun and easy for them to participate in your campaigns.
Something that really sets Brandbassador apart from other software is the excellent customer support and one-on-one guidance Brandbassador provides.
Its award-winning Customer Success team will help you make the most of the software’s extensive features, from initial onboarding and setup to scaling and continually optimizing your campaigns.
Pros:
Cons:
Website: brandbassador.com
Pricing: Custom pricing on request (free demo available).
Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.
Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.
Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.
Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.” The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.
Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.
Pros:
Cons:
Website: promoty.io
Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.
Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with. You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.
Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.
Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.
Pros:
Cons:
Website: https://afluencer.com/#/brands
Pricing: Free (potentially forever) to $199/month.
Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market. Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns. This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.
Influencity’s platform offers a search engine with over 70M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.
Pros:
Cons:
Website: https://influencity.com/
Pricing: Starts at $48/month. A 7-day free trial is available.
Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.
With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business. Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas.
Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business. Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts.
The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.
Cons:
Website: tapfiliate.com
Pricing: Starts at 69$/month
Cons:
Website: http://www.traackr.com/
Pricing: Traackr pricing is based on usage like most influencer marketing software providers. With top clients like L’Oreal, Microsoft, and Samsung, it is not surprising that their starting package is $30,000.
Founded in 2009 as BlogFrog, TapInfluence came about in 2013 and was recently acquired by a pioneer in the modern influencer industry – IZEA.
They describe their product at as “Technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data”.
The platform offers an influencer database for discovery and outreach, analytics, and a suite of campaign management tools. For influencers, the platform is free to join and they boast an average cash compensation of $763.50 p/month.
Pros:
Cons:
Website: https://www.tapinfluence.com/
Pricing: According to Influencer Marketing Hub, TapInfluence pricing starts at $1999 p/m with custom pricing offered for agencies and enterprise-level companies.
Onalytica positions its influencer marketing platform as a technology partner to brands and agencies, and is an established industry leader. The company offers a mix of technology with teams dedicated to analytics, influencer activation, and customer success.
Onalytica’s IRM tool is better suited for finding and managing influencers, rather than creating and managing campaigns.
Pros:
Cons:
Website: https://www.onalytica.com/
Pricing: For specific pricing, you’ll need to talk to Onalytica directly, but in general the platform is a good fit for medium to large sized companies.
“Looking for Influencers? Check out our reviews of some of the best influencer marketing agencies in 2023:”
Upfluence provides an easy-to-use influencer marketing platform suited for influencer discovery, social listening and campaign management. They describe their search engine as the “Google of Influence”, and results can be filtered by geolocation, social network metrics, and language.
Like most social influencer platforms, Upfluence has its pros and cons. Although, these really depend on where you are in your influencer marketing journey.
Pros:
Cons:
Website: https://upfluence.com/
Pricing: Information about Upfluence pricing is not available on their website. However, it is safe to say that they are in the upper-enterprise range due to their client list.
We know that creating your own social influencer network can become a tedious practice, and a lack of centralised data and analytics could mean that you are “flying blind”.
We also know that sometimes you might need more than one tool. So here are a few more tools and platforms that specialise in data-driven influencer relationship management:
An influencer CRM is a software that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRMs with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, data enrichment etc. Take a peek at our top 8 influencer relationship management tools, to help you manage your influencers.
The top influencer relationship management tools are: Paladin, Influencity Traackr and TapInfluence. These tools will definitely help you strengthen and streamline your influencer marketing campaigns. To see the complete list of tools, including our comprehensive review on each platform, check out our full article.
Influencer relationship management (IRM) refers to the management and maintenance of relationships between influencers and the content they create and draws inspiration mainly from Customer Relationship Management (CRM). IRM as a brand strategy, focuses on using influencers to boost sales and ultimately strengthen customer loyalty and trust. Have a look at our full and thorough review on 8 top influencer relationship management tools.
Influencer Marketing Hub: https://influencermarketinghub.com/
G2 Crowd: https://www.g2crowd.com/categories/influencer-marketing
Capterra: https://www.capterra.com