Top 9 Influencer Management Platforms [2023 Update]
Are you using a spreadsheet to record and manage influencer lists?
We’ve all been there!
Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.
Modash is an influencer marketing platform that lists every creator with 1000+ followers on Instagram, TikTok, and YouTube.
It offers advanced influencer discovery and analysis, provides direct email addresses, and allows you to manage and monitor all your campaigns from one place.
Modash gives you a much broader selection of influencers compared to opt-in marketplaces. In-depth search filters allow you to discover the ideal influencers to match your criteria and meet your goals.
Detailed analysis data shows you everything from demographics, locations, and engagement rates to detailed audience information, including audience overlaps.
Modash also offers excellent influencer management and content monitoring features.
Using lists, you can organize and monitor your recruitment pipelines, assign labels/statuses to each creator (such as contacted, hired, or rejected), and keep track of follow-ups.
You can also import influencers you’re already working with and add them to your lists within Modash.
Custom labels make it even easier to find creators on your lists that have a particular label (e.g. ‘vegan’ or ‘student’ or ‘living in Paris’), which is really useful when you need something very specific for a collaboration.
Notes are available to your whole team, so you can keep everyone on the same page, and you can attach documents, like briefs and contracts, to keep everything in one place and save time.
Modash’s content monitoring features allow you to keep track of live content by specifying the list of influencers and the hashtags they will use.
It then automatically gathers all the relevant posts (even temporary ones like Instagram stories) and saves them to your dashboard, where you can generate reports, see detailed analytics, and identify content for re-purposing.
Modash is a simple and intuitive platform that offers everything you need to run effective campaigns and scale up your influencer marketing.
Intuitive and easy to use, with a very short learning curve
Responsive, helpful, and knowledgeable support
Content monitoring is very thorough and picks up every piece of content
Lists make managing multiple creators and campaigns easier because it’s so well laid out
Detailed analytics and reporting
A well-documented API is available to get raw influencer data outside the platform
If you have existing collaborations, you can add them to your campaigns in Modash
Advanced influencer discovery and analysis features
Accurate and detailed influencer data
Provides audience data and fake follower checking
Search filters are in-depth and very precise
Can be a little pricey for very small teams (but no long contract commitments required)
Outreach messaging must be done manually
Social media platforms limited to Instagram, TikTok, and YouTube
Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market.
Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns.
This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.
Influencity’s platform offers a search engine with over 170M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.
One of the biggest influencer databases in the market
Full control of your relationship with influencers, no intermediaries
Easy and efficient usability and intuitive design
Affordable and customizable plans
Outstanding customer support service
Offers email integration with the Influencer Relationship Management tool
Communication with influencers can only be done via email, using the IRM integration
Pricing: Starts at $98/month. A 7-day free trial is available.
Upfluence is a leading influencer management platform that offers everything from influencer discovery, analysis, and recruitment to ongoing influencer management, performance tracking, in-depth reporting, and payments.
Upfluence has a vast influencer database spanning nano- to celebrity influencers across a wide range of niches.
Its powerful search filters help you find the perfect influencers for your needs, and the platform can identify organic influencers and potential brand ambassadors among your clients.
Social listening features monitor niche-related hashtags and mentions, enriching your influencer strategies and helping you connect with organic brand advocates.
Upfluence integrates seamlessly with your email, CRMs, PayPal, and Zapier. It also integrates with top e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Adobe Commerce, making it ideal for e-commerce brands.
Comprehensive influencer management platform, including pay-outs, and product shipping
Huge database of vetted influencers of all sizes from nano-influencers to celebrities
In-depth search filters and influencer audience analysis
Social listening and organic influencer discovery features
Create in-app discount codes
One-click shipping from within the app
Advanced analytics and reporting
Third party integrations for email, CRMs, PayPal, Zapier and more
E-commerce integrations with Shopify, BigCommerce, WooCommerce & Adobe Commerce
Affiliate management features
Initial set-up can be quite an involved process
Comprehensiveness of the features can be overwhelming for new users
Pricing: Upfluence provides custom pricing and offers three different packages, ranging from a single seat growth plan to a 25-seat enterprise plan.
Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.
Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.
Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.
Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.”
The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.
Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.
Very affordable pricing
Easy to use interface (similar to Trello)
Advanced influencer search
The platform also allows influencers to find and apply to your campaigns
In-app chat to chat with influencers
Instagram and TikTok insights
Campaign tracking, analytics, and ROI tracking features
Great service and support
Knowledge base, forums, and online training/webinars available
Setting up campaign details can take a bit of time
Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.
Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with.
You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.
Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.
Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.
Quick and easy to get started
Post your “Collab” in minutes
Chat directly with influencers you approve
A “high engagement” influencer base
Generous free plan
Live chat, phone and email support
Channels are limited to the major social media platforms
Pricing: Free (potentially forever) to $199/month.
Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.
With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business.