What is an influencer CRM?

An influencer CRM is a software that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRMs with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, data enrichment etc. Take a peek at our top 8 influencer relationship management tools, to help you manage your influencers.

What are the best influencer relationship management platforms?

The top influencer relationship management tools are: Paladin, Influencity Traackr and TapInfluence. These tools will definitely help you strengthen and streamline your influencer marketing campaigns. To see the complete list of tools, including our comprehensive review on each platform, check out our full article.

What is influencer relationship management?

Influencer relationship management (IRM) refers to the management and maintenance of relationships between influencers and the content they create and draws inspiration mainly from Customer Relationship Management (CRM). IRM as a brand strategy, focuses on using influencers to boost sales and ultimately strengthen customer loyalty and trust. Have a look at our full and thorough review on 8 top influencer relationship management tools.

Top 9 Influencer Management Platforms [2023 Update]

Are you using a spreadsheet to record and manage influencer lists?

We’ve all been there!

Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.

There are hundreds of influencer marketing marketplaces and platforms around. However, when it comes to influencer management capabilities, it can be difficult to choose the right solution.

Take a look at our quick reviews of top influencer relationship management tools to help you take the next step in your influencer marketing journey.

Quick Overview: Top Influencer Relationship Management Software

Here’s a quick review of best influencer management software in 2023, how much they cost, the pros and cons of each and how we rate them:

Best Influencer Relationship Management Tools	Pricing	Pros & Cons	Our P2P Rating
Brandbassador	Free Demo Custom Pricing	Pros: Exceptional customer support Comprehensive features, automation and reporting Advanced analytics Easy to manage ambassadors without losing the 'personal touch' Support for brands and influencers Interactive mobile app Templated 'missions'for engagement Extensive integrations User-friendly interface Cons: Attracting ambassadors can be competitive Hard to find some features Complex pricing system Can be expensive for small brands	4.5/5 View Website
Promoty	Free Plan Premium from €50 per month Custom Plans	Pros: Easy to use interface (like Trello) Advanced influencer search Influencers can find/apply to you In-app chat to chat feature Instagram and TikTok insights Tracking & Analytics Great customer support Cons: Some features are only available for Instagram Occasional bugs	4.5/5 View Website
Afluencer	Free (potentially forever) Paid Options up to $199/month	Pros: Quick and easy to get started Post your “Collab” in minutes Chat directly with influencers you approve A “high engagement” influencer base Generous free plan Live chat, phone and email support Cons: Fewer influencers in directory than older apps	5/5 View Website
Influencity	Free 7-day trial Starts at $48 p/m	Pros: Has one of the biggest influencer databases Outstanding customer support service Affordable and customizable plans Cons: Communication with influencers has to be done outside of the platform	4.5/5 View Website
Tapfiliate	Starts at $69 p/m	Pros: Personal referral links and coupons Set triggered email notifications Create shareable social media posts Cons: No data from social media	3.5/5 View Website
Traackr	Starts at $30,000	Pros: Ease of use Comprehensive influencer database Variety of influencer discovery and management tools Cons: Bulk uploads of influencers are slow Updates to the UI are too frequent	3.5/5 View Website
TapInfluence	Starts at $1999 p/m	Pros: Real time reporting Ease of use Ability to segment influencers according to your campaign needs Cons: Limited set of influencers in Asia and America Pricing is out of reach for smaller companies	3.5/5 View Website
Onalytica	Contact for custom price	Pros: Powerful analytics Influencer database of over 700,000 Dedicated customer service Cons: Poor campaign management Large database leads to irrelevant results Not the easiest to use	4/5 View Website
Upfluence Software	Contact for custom price	Pros: Can apply a weight to certain keywords when filtering results Social listening Influencer database of nearly 1 million users Cons: Difficult interface Can only filter audience data on Instagram	4.5/5 View Website

Keep scrolling to read the full, detailed, reviews below!

1.Brandbassador

Brandbassador is an ambassador and influencer management software that gives e-commerce brands a centralized location to manage their micro-influencer communities, build and manage campaigns, collect user-generated content, generate sales, and automate tasks.

Brandbassador integrates with all major e-commerce and social media platforms so you can connect your e-commerce and social accounts and also verify and connect to your ambassadors’ accounts.

The software provides everything you need to manage and grow your community. It supports an unlimited number of ambassadors and a comprehensive set of features to manage and engage them.

You can preview ambassador content, demographics, and audience information and collect performance data on each campaign.

Brandbassador is built to scale. Advanced automation, reporting, and analytics make it easy to keep your finger on the pulse of your campaigns, no matter how big they get.

There is no limit to the way you can use the software, and you can customize it to suit your needs. It supports all types of incentives for your influencers and ambassadors, from cash payouts, sales commissions, and exclusive vouchers, to tiered points and reward systems.

It also offers useful “missions,” which are templated marketing tasks to gamify your campaigns, boosting engagement and gathering valuable content in the process.

The mobile app allows you to connect with your ambassadors on the go and makes it fun and easy for them to participate in your campaigns.

Something that really sets Brandbassador apart from other software is the excellent customer support and one-on-one guidance Brandbassador provides.

Its award-winning Customer Success team will help you make the most of the software’s extensive features, from initial onboarding and setup to scaling and continually optimizing your campaigns.

Pros:

Exceptional customer support and expert guidance
Comprehensive features, automation, and reporting
Advanced analytics
Easy to manage your ambassadors without losing the ‘personal touch’
Provides support for both brands and influencers/ambassadors
The mobile app makes personal engagement and gamification easy
Templated’ missions’ for engagement save time
Integrations with all major e-commerce and social platforms
User-friendly and well-thought-out interface and dashboard

Cons:

Attracting ambassadors can be competitive if similar brands are offering better rewards
Some functions are difficult to find when there are so many available
The complex pricing system takes some time to understand
It can be expensive for small brands

Website: brandbassador.com

Pricing: Custom pricing on request (free demo available).

2.Promoty

Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.

Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.

Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.

Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.” The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.

Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.

Pros:

Very affordable pricing
Easy to use interface (similar to Trello)
Advanced influencer search
The platform also allows influencers to find and apply to your campaigns
In-app chat to chat with influencers
Instagram and TikTok insights
Campaign tracking, analytics, and ROI tracking features
Great service and support
Knowledge base, forums, and online training/webinars available

Cons:

Setting up campaign details can take a bit of time
Some features are only available for Instagram
Occasional bugs as it is a newer tool

Website: promoty.io

Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.

3.Afluencer

Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with. You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.

Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.

Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.

Pros:

Quick and easy to get started
Post your “Collab” in minutes
Chat directly with influencers you approve
A “high engagement” influencer base
Generous free plan
Live chat, phone and email support

Cons:

Channels are limited to the major social media platforms

Website: https://afluencer.com/#/brands

Pricing: Free (potentially forever) to $199/month.

4.Influencity

Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market. Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns. This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.

Influencity’s platform offers a search engine with over 70M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.

Pros:

One of the biggest influencer databases in the market
Full control of your relationship with influencers, no intermediaries
Easy and efficient usability and intuitive design
Affordable and customizable plans
Outstanding customer support service

Cons:

Communication with influencers has to be done out of the platform for the moment

Website: https://influencity.com/

Pricing: Starts at $48/month. A 7-day free trial is available.

5.Tapfiliate

Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.

With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business. Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas.

Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business. Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts.

The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.