Top 9 Influencer Management Platforms [2023 Update]
Are you using a spreadsheet to record and manage influencer lists?
We’ve all been there!
Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.
Brandbassador is an ambassador and influencer management software that gives e-commerce brands a centralized location to manage their micro-influencer communities, build and manage campaigns, collect user-generated content, generate sales, and automate tasks.
Brandbassador integrates with all major e-commerce and social media platforms so you can connect your e-commerce and social accounts and also verify and connect to your ambassadors’ accounts.
The software provides everything you need to manage and grow your community. It supports an unlimited number of ambassadors and a comprehensive set of features to manage and engage them.
You can preview ambassador content, demographics, and audience information and collect performance data on each campaign.
Brandbassador is built to scale. Advanced automation, reporting, and analytics make it easy to keep your finger on the pulse of your campaigns, no matter how big they get.
There is no limit to the way you can use the software, and you can customize it to suit your needs. It supports all types of incentives for your influencers and ambassadors, from cash payouts, sales commissions, and exclusive vouchers, to tiered points and reward systems.
It also offers useful “missions,” which are templated marketing tasks to gamify your campaigns, boosting engagement and gathering valuable content in the process.
The mobile app allows you to connect with your ambassadors on the go and makes it fun and easy for them to participate in your campaigns.
Something that really sets Brandbassador apart from other software is the excellent customer support and one-on-one guidance Brandbassador provides.
Its award-winning Customer Success team will help you make the most of the software’s extensive features, from initial onboarding and setup to scaling and continually optimizing your campaigns.
Exceptional customer support and expert guidance
Comprehensive features, automation, and reporting
Easy to manage your ambassadors without losing the ‘personal touch’
Provides support for both brands and influencers/ambassadors
The mobile app makes personal engagement and gamification easy
Templated’ missions’ for engagement save time
Integrations with all major e-commerce and social platforms
User-friendly and well-thought-out interface and dashboard
Attracting ambassadors can be competitive if similar brands are offering better rewards
Some functions are difficult to find when there are so many available
The complex pricing system takes some time to understand
Pricing: Custom pricing on request (free demo available).
Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.
Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.
Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.
Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.” The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.
Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.
Very affordable pricing
Easy to use interface (similar to Trello)
Advanced influencer search
The platform also allows influencers to find and apply to your campaigns
In-app chat to chat with influencers
Instagram and TikTok insights
Campaign tracking, analytics, and ROI tracking features
Great service and support
Knowledge base, forums, and online training/webinars available
Setting up campaign details can take a bit of time
Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.
Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with. You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.
Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.
Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.
Quick and easy to get started
Post your “Collab” in minutes
Chat directly with influencers you approve
A “high engagement” influencer base
Generous free plan
Live chat, phone and email support
Channels are limited to the major social media platforms
Pricing: Free (potentially forever) to $199/month.
Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market. Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns. This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.
Influencity’s platform offers a search engine with over 70M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.
One of the biggest influencer databases in the market
Full control of your relationship with influencers, no intermediaries
Easy and efficient usability and intuitive design
Affordable and customizable plans
Outstanding customer support service
Communication with influencers has to be done out of the platform for the moment
Pricing: Starts at $48/month. A 7-day free trial is available.
Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.
With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business. Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas.
Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business. Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts.
The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.