Top 8 Influencer Management Platforms [2022 Update]

Are you using a spreadsheet to record and manage influencer lists?

We’ve all been there!

Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.

There are hundreds of  influencer marketing marketplaces and platforms around. However, when it comes to influencer management capabilities, it can be difficult to choose the right solution.

Take a look at our quick reviews of top influencer relationship management tools to help you take the next step in your influencer marketing journey.

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    Quick Overview: Top Influencer Relationship Management Software

    Here’s a quick review of best influencer management software in 2022, how much they cost, the pros and cons of each and how we rate them:

    Best Influencer Relationship Management Tools

    Pricing

    Pros & Cons

    Our P2P Rating

    Promoty

    • Free Plan

    • Premium from €50 per month

    • Custom Plans

    • Pros:

    • Easy to use interface (like Trello)

    • Advanced influencer search

    • Influencers can find/apply to you

    • In-app chat to chat feature

    • Instagram and TikTok insights

    • Tracking & Analytics

    • Great customer support

    • Cons:

    • Some features are only available for Instagram

    • Occasional bugs

    4.5/5

    Afluencer

    • Free (potentially forever)

    • Paid Options up to $199/month

    • Pros:

    • Quick and easy to get started

    • Post your “Collab” in minutes

    • Chat directly with influencers you approve

    • A “high engagement” influencer base

    • Generous free plan

    • Live chat, phone and email support

    • Cons:

    • Fewer influencers in directory than older apps

    5/5

    Influencity

    • Free 7-day trial

    • Starts at $48 p/m

    • Pros:

    • Has one of the biggest influencer databases

    • Outstanding customer support service

    • Affordable and customizable plans

    • Cons:

    • Communication with influencers has to be done outside of the platform

    4.5/5

    Tapfiliate

    • Starts at $69 p/m

    • Pros:

    • Personal referral links and coupons

    • Set triggered email notifications

    • Create shareable social media posts

    • Cons:

    • No data from social media

    3.5/5

    Traackr

    • Starts at $30,000

    • Pros:

    • Ease of use

    • Comprehensive influencer database

    • Variety of influencer discovery and management tools

    • Cons:

    • Bulk uploads of influencers are slow

    • Updates to the UI are too frequent

    3.5/5

    TapInfluence

    •  Starts at $1999 p/m

    • Pros:

    • Real time reporting

    • Ease of use

    • Ability to segment influencers according to your campaign needs

    •  Cons:

    •  Limited set of influencers in Asia and America

    • Pricing is out of reach for smaller companies

    3.5/5

    Onalytica

    • Contact for custom price

    • Pros:

    • Powerful analytics

    • Influencer database of over 700,000

    • Dedicated customer service

    • Cons:

    • Poor campaign management

    • Large database leads to irrelevant results

    • Not the easiest to use

    4/5

    Upfluence Software

    • Contact for custom price

    • Pros:

    • Can apply a weight to certain keywords when filtering results

    • Social listening

    • Influencer database of nearly 1 million users

    • Cons:

    • Difficult interface

    • Can only filter audience data on Instagram

    4.5/5

    Keep scrolling to read the full, detailed, reviews below!

    1.Promoty

    Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.

    Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.

    Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.

    Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.” The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.  

    Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.

    Pros:

    • Very affordable pricing
    • Easy to use interface (similar to Trello)
    • Advanced influencer search
    • The platform also allows influencers to find and apply to your campaigns
    • In-app chat to chat with influencers
    • Instagram and TikTok insights
    • Campaign tracking, analytics, and ROI tracking features
    • Great service and support
    • Knowledge base, forums, and online training/webinars available

    Cons: 

    • Setting up campaign details can take a bit of time
    • Some features are only available for Instagram
    • Occasional bugs as it is a newer tool

    Website: promoty.io

    Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.  

    2.Afluencer

    Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with. You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.

    Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.

    Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.

    Pros:

    • Quick and easy to get started
    • Post your “Collab” in minutes
    • Chat directly with influencers you approve
    • A “high engagement” influencer base
    • Generous free plan
    • Live chat, phone and email support

    Cons:

    • Channels are limited to the major social media platforms

    Website: https://afluencer.com/#/brands

    Pricing: Free (potentially forever) to $199/month.

    3.Influencity

    Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market. Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns. This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.

    Influencity’s platform offers a search engine with over 70M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.

    Pros:

    • One of the biggest influencer databases in the market
    • Full control of your relationship with influencers, no intermediaries
    • Easy and efficient usability and intuitive design
    • Affordable and customizable plans
    • Outstanding customer support service

    Cons:

    • Communication with influencers has to be done out of the platform for the moment

    Website: https://influencity.com/

    Pricing: Starts at $48/month. A 7-day free trial is available.

    4.Tapfiliate

    Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.

    With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business. Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas.

    Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business. Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts.

    The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.

    Tapfiliate screenshotPros:

    • Give personal referral links and coupons
    • Create shareable social media posts
    • Customized commissions and performance bonuses
    • Set triggered email notifications
    • Manage banners and other marketing materials

    Cons:

    • No data from social media

    Website: tapfiliate.com

    Pricing: Starts at 69$/month

    5.Traackr

    Traackr has one of the best-known influencer marketing platforms around, having started right at the beginning of the industry. The platform features a comprehensive influencer database with a great set of search filters.Other features include audience analysis, visualization maps, social listening and campaign tools.Influencer Management Tools - Screenshot of the Traackr homepageEven a quick read through of various Traackr reviews shows what people love the most about them:Pros:

    • Variety of influencer discovery and management tools
    • Comprehensive influencer database
    • Customer service
    • Reporting and analytics
    • Ease of use

    Cons:

    • It can sometimes take up to a day to process a bulk upload of influencers
    • Constant updates to the UI means that customers hardly get a chance to master it

    Website: http://www.traackr.com/

    Pricing: Traackr pricing is based on usage like most influencer marketing software providers. With top clients like L’Oreal, Microsoft, and Samsung, it is not surprising that their starting package is $30,000.

    Hidden Content

    6.TapInfluence

    Founded in 2009 as BlogFrog, TapInfluence came about in 2013 and was recently acquired by a pioneer in the modern influencer industry – IZEA.

    They describe their product at as “Technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data”.

    Influencer Management Tools - Screenshot of the Tapinfluence homepage

    The platform offers an influencer database for discovery and outreach, analytics, and a suite of campaign management tools. For influencers, the platform is free to join and they boast an average cash compensation of $763.50 p/month.

    Pros:

    Cons:

    • A limited set of influencers in Asia and America
    • Pricing is out of reach for many smaller companies

    Website: https://www.tapinfluence.com/

    Pricing: According to Influencer Marketing Hub, TapInfluence pricing starts at $1999 p/m with custom pricing offered for agencies and enterprise-level companies.

    7.Onalytica

    Onalytica positions its influencer marketing platform as a technology partner to brands and agencies, and is an established industry leader. The company offers a mix of technology with teams dedicated to analytics, influencer activation, and customer success.

    Onalitica homepage

    Onalytica’s IRM tool is better suited for finding and managing influencers, rather than creating and managing campaigns.

    Pros:

    • Powerful analytics
    • Large influencer database of over 700,000 members
    • Dedicated customer service

    Cons:

    • Campaign management is not a strong point
    • A large database leads to irrelevant influencers entering search results
    • Not the easiest to use, a lot of training is required to master the platform

    Website: https://www.onalytica.com/

    Pricing: For specific pricing, you’ll need to talk to Onalytica directly, but in general the platform is a good fit for medium to large sized companies.

    “Looking for Influencers? Check out our reviews of some of the best influencer marketing agencies in 2022:”

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    8.Upfluence Software

    Upfluence provides an easy-to-use influencer marketing platform suited for influencer discovery, social listening and campaign management. They describe their search engine as the “Google of Influence”, and results can be filtered by geolocation, social network metrics, and language.

    Like most social influencer platforms, Upfluence has its pros and cons. Although, these really depend on where you are in your influencer marketing journey.

    Influencer Management Tools - Screenshot of the Upfluence homepage

    Pros:

    • An influencer database of nearly 1 million users
    • Social listening
    • The ability to apply a weight to certain keywords when filtering results

    Cons:

    • The interface case be challenging to use
    • One can only filter audience data on Instagram

    Website: https://upfluence.com/

    Pricing: Information about Upfluence pricing is not available on their website. However, it is safe to say that they are in the upper-enterprise range due to their client list.

    More top influencer management tools and platforms

    We know that creating your own social influencer network can become a tedious practice, and a lack of centralised data and analytics could mean that you are “flying blind”.

    We also know that sometimes you might need more than one tool. So here are a few more tools and platforms that specialise in data-driven influencer relationship management:

    Frequently Asked Questions

    What is an influencer CRM?

    An influencer CRM is a software that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRMs with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, data enrichment etc. Take a peek at our top 8 influencer relationship management tools, to help you manage your influencers.

    What are the best influencer relationship management platforms?

    The top influencer relationship management tools are: Paladin, Influencity Traackr and TapInfluence. These tools will definitely help you strengthen and streamline your influencer marketing campaigns. To see the complete list of tools, including our comprehensive review on each platform, check out our full article.

    What is influencer relationship management?

    Influencer relationship management (IRM) refers to the management and maintenance of relationships between influencers and the content they create and draws inspiration mainly from Customer Relationship Management (CRM). IRM as a brand strategy, focuses on using influencers to boost sales and ultimately strengthen customer loyalty and trust. Have a look at our full and thorough review on 8 top influencer relationship management tools.

    References

    Influencer Marketing Hub: https://influencermarketinghub.com/

    G2 Crowd: https://www.g2crowd.com/categories/influencer-marketing

    Capterra: https://www.capterra.com