Top 8 Influencer Management Platforms [2021 Update]
Are you using a spreadsheet to record and manage influencer lists?
We’ve all been there!
Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.
Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market. Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns. This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.
Influencity’s platform offers a search engine with over 70M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.
One of the biggest influencer databases in the market
Full control of your relationship with influencers, no intermediaries
Easy and efficient usability and intuitive design
Affordable and customizable plans
Outstanding customer support service
Communication with influencers has to be done out of the platform for the moment
Paladin is the essential influencer marketing platform for talent managers, creator networks, and influencer agencies. The software streamlines influencer discovery, talent management, and campaign reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.
Unlike other influencer platforms, Paladin provides every customer with a dedicated, private environment to securely manage their influencer relationships and campaign data. The elegant interface makes it easy to use, and all influencer-facing and client-facing elements are fully whitelabeled. The influencer onboarding process and talent portal are also available in 13 languages, which is especially helpful for those working with influencers in international markets.
The most powerful aspect of Paladin is its campaign management and reporting functionality. The platform makes it simple to generate influencer one-sheets and proposals to save time during the pitch process. Paladin also automatically tracks sponsored posts, including Instagram Stories, IGTV, and TikTok videos and creates beautiful, bespoke reports with real-time performance data.