What is an influencer CRM?

An influencer CRM is a software that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRMs with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, data enrichment etc. Take a peek at our top 8 influencer relationship management tools, to help you manage your influencers.

What are the best influencer relationship management platforms?

The top influencer relationship management tools are: Paladin, Influencity Traackr and TapInfluence. These tools will definitely help you strengthen and streamline your influencer marketing campaigns. To see the complete list of tools, including our comprehensive review on each platform, check out our full article.

What is influencer relationship management?

Influencer relationship management (IRM) refers to the management and maintenance of relationships between influencers and the content they create and draws inspiration mainly from Customer Relationship Management (CRM). IRM as a brand strategy, focuses on using influencers to boost sales and ultimately strengthen customer loyalty and trust. Have a look at our full and thorough review on 8 top influencer relationship management tools.

Top 9 Influencer Management Platforms [2023 Update]

Are you using a spreadsheet to record and manage influencer lists?

We’ve all been there!

Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.

There are hundreds of influencer marketing marketplaces and platforms around. However, when it comes to influencer management capabilities, it can be difficult to choose the right solution.

Take a look at our quick reviews of top influencer relationship management tools to help you take the next step in your influencer marketing journey.

Quick Overview: Top Influencer Relationship Management Software

Here’s a quick review of best influencer management software in 2023, how much they cost, the pros and cons of each and how we rate them:

Best Influencer Relationship Management Tools	Pricing	Pros & Cons	Our P2P Rating
Modash	Free 14 Day Trial Relationship Management features are included in all plans, which start at $99/month.	Pros: Lists every single creator with 1000+ followers the top platforms Thorough content monitoring Detailed analytics and reporting Well documented API available Detailed audience data and fake follower checking Cons: Outreach messaging/emails must be done manually Social media platforms limited to Instagram, TikTok & YouTube	4/5 View Website
Influencity	Free 7-day trial Starts at $98 p/m	Pros: Has one of the biggest influencer databases Outstanding customer support service Affordable and customizable plans Cons: Communication with influencers has to be done outside of the platform (but they do offer an email integration with their IRM tool)	4.5/5 View Website
Upfluence	Custom Pricing	Pros: Huge database of vetted influencers of all sizes In-depth search filters and influencer audience analysis Social listening and organic influencer discovery Integrations with common productivity and e-commerce tools Cons: Initial setup can be complicated Sheer volume of features can be overwhelming for new users	4.5/5 View Website
Promoty	Free Plan Premium from €50 per month Custom Plans	Pros: Easy to use interface (like Trello) Advanced influencer search Influencers can find/apply to you In-app chat to chat feature Instagram and TikTok insights Tracking & Analytics Cons: Some features are only available for Instagram Occasional bugs	4.5/5 View Website
Afluencer	Free (potentially forever) Paid Options up to $199/month	Pros: Quick and easy to get started Post your “Collab” in minutes Chat directly with influencers you approve Generous free plan Live chat, phone and email support Cons: Fewer influencers in directory than older apps	5/5 View Website
Tapfiliate	Starts at $69 p/m	Pros: Personal referral links and coupons Set triggered email notifications Create shareable social media posts Cons: No data from social media	3.5/5 View Website
Traackr	Starts at $30,000	Pros: Ease of use Comprehensive influencer database Variety of influencer discovery and management tools Cons: Bulk uploads of influencers are slow Updates to the UI are too frequent	3.5/5 View Website
TapInfluence	Starts at $1999 p/m	Pros: Real time reporting Ease of use Ability to segment influencers according to your campaign needs Cons: Limited set of influencers in Asia and America Pricing is out of reach for smaller companies	3.5/5 View Website
Onalytica	Contact for custom price	Pros: Powerful analytics Influencer database of over 700,000 Dedicated customer service Cons: Poor campaign management Large database leads to irrelevant results Not the easiest to use	4/5 View Website
Upfluence Software	Contact for custom price	Pros: Can apply a weight to certain keywords when filtering results Social listening Influencer database of nearly 1 million users Cons: Difficult interface Can only filter audience data on Instagram	4.5/5 View Website

Keep scrolling to read the full, detailed, reviews below!

1.Modash

Modash is an influencer marketing platform that lists every creator with 1000+ followers on Instagram, TikTok, and YouTube.

It offers advanced influencer discovery and analysis, provides direct email addresses, and allows you to manage and monitor all your campaigns from one place.

Modash gives you a much broader selection of influencers compared to opt-in marketplaces. In-depth search filters allow you to discover the ideal influencers to match your criteria and meet your goals.

Detailed analysis data shows you everything from demographics, locations, and engagement rates to detailed audience information, including audience overlaps.

Modash also offers excellent influencer management and content monitoring features.

Using lists, you can organize and monitor your recruitment pipelines, assign labels/statuses to each creator (such as contacted, hired, or rejected), and keep track of follow-ups.

You can also import influencers you’re already working with and add them to your lists within Modash.

Custom labels make it even easier to find creators on your lists that have a particular label (e.g. ‘vegan’ or ‘student’ or ‘living in Paris’), which is really useful when you need something very specific for a collaboration.

Notes are available to your whole team, so you can keep everyone on the same page, and you can attach documents, like briefs and contracts, to keep everything in one place and save time.

Modash’s content monitoring features allow you to keep track of live content by specifying the list of influencers and the hashtags they will use.

It then automatically gathers all the relevant posts (even temporary ones like Instagram stories) and saves them to your dashboard, where you can generate reports, see detailed analytics, and identify content for re-purposing.

Modash is a simple and intuitive platform that offers everything you need to run effective campaigns and scale up your influencer marketing.

Pros:

Intuitive and easy to use, with a very short learning curve
Responsive, helpful, and knowledgeable support
Content monitoring is very thorough and picks up every piece of content
Lists make managing multiple creators and campaigns easier because it’s so well laid out
Detailed analytics and reporting
A well-documented API is available to get raw influencer data outside the platform
If you have existing collaborations, you can add them to your campaigns in Modash
Advanced influencer discovery and analysis features
Accurate and detailed influencer data
Provides audience data and fake follower checking
Search filters are in-depth and very precise

Cons:

Can be a little pricey for very small teams (but no long contract commitments required)
Outreach messaging must be done manually
Social media platforms limited to Instagram, TikTok, and YouTube

Website: modash.io

Our Score: 4/5

2.Influencity

Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market.

Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns.

This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.

Influencity’s platform offers a search engine with over 170M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting.

Pros:

One of the biggest influencer databases in the market
Full control of your relationship with influencers, no intermediaries
Easy and efficient usability and intuitive design
Affordable and customizable plans
Outstanding customer support service
Offers email integration with the Influencer Relationship Management tool

Cons:

Communication with influencers can only be done via email, using the IRM integration

Website: https://influencity.com/

Pricing: Starts at $98/month. A 7-day free trial is available.

3.Upfluence

Upfluence is a leading influencer management platform that offers everything from influencer discovery, analysis, and recruitment to ongoing influencer management, performance tracking, in-depth reporting, and payments.

Upfluence has a vast influencer database spanning nano- to celebrity influencers across a wide range of niches.

Its powerful search filters help you find the perfect influencers for your needs, and the platform can identify organic influencers and potential brand ambassadors among your clients.

Social listening features monitor niche-related hashtags and mentions, enriching your influencer strategies and helping you connect with organic brand advocates.

Upfluence integrates seamlessly with your email, CRMs, PayPal, and Zapier. It also integrates with top e-commerce platforms like Shopify, BigCommerce, WooCommerce, and Adobe Commerce, making it ideal for e-commerce brands.

Pros:

Comprehensive influencer management platform, including pay-outs, and product shipping
Huge database of vetted influencers of all sizes from nano-influencers to celebrities
In-depth search filters and influencer audience analysis
Social listening and organic influencer discovery features
Create in-app discount codes
One-click shipping from within the app
Advanced analytics and reporting
Third party integrations for email, CRMs, PayPal, Zapier and more
E-commerce integrations with Shopify, BigCommerce, WooCommerce & Adobe Commerce
Affiliate management features

Cons:

Initial set-up can be quite an involved process
Comprehensiveness of the features can be overwhelming for new users

Website: upfluence.com

Pricing: Upfluence provides custom pricing and offers three different packages, ranging from a single seat growth plan to a 25-seat enterprise plan.

4.Promoty

Promoty is an influencer relationship management tool that allows you to manage all your influencers and collaborations in one place and monitor branded content.

Promoty’s Influencer CRM allows you to find and add Instagram, TikTok, and YouTube creators or find more from a database that includes 64 million TikTok and 72 million Instagram creators. You can filter by interests, audience, and other criteria.

Promoty also provides you can see detailed insights on each influencer, including Instagram and TikTok metrics, audience demographics, interests, brand affinity, followers’ credibility, and more.

Its simple and intuitive Trello-like interface allows you to organize them on boards and columns, with additional notes, labels, and comments, e.g., “is a vegan” or “difficult to work with.”

The tool also offers an in-app chat feature so you can chat with influencers without leaving the platform.

Promoty is a complete solution that offers tracking and monitoring, analytics, and ROI tracking, which means you can truly do everything from one place for all your influencer marketing campaigns.

Pros:

Very affordable pricing
Easy to use interface (similar to Trello)
Advanced influencer search
The platform also allows influencers to find and apply to your campaigns
In-app chat to chat with influencers
Instagram and TikTok insights
Campaign tracking, analytics, and ROI tracking features
Great service and support
Knowledge base, forums, and online training/webinars available

Cons:

Setting up campaign details can take a bit of time
Some features are only available for Instagram
Occasional bugs as it is a newer tool

Website: promoty.io

Pricing: Free Plan (limited to 10 influencer slots, with a campaign creation fee of €100), Premium Plan is €50/month for 50 influencer slots, and Custom Plans are available for companies that work with more influencers or need additional features.

5.Afluencer

Meet influencers and creators on Instagram, TikTok, YouTube, Twitter and Facebook. Afluencer is the easiest influencer platform to get started with.

You can post a “Collab” opportunity in minutes and begin fielding applications from qualified influencers the same day.

Search by interests, followers, social channels, desired demographics and more. You post – Afluencer recruits for you.

Easy to evaluate your influencer candidates. When you approve an influencer, an intro is made and you can direct message your new partner.

Pros:

Quick and easy to get started
Post your “Collab” in minutes
Chat directly with influencers you approve
A “high engagement” influencer base
Generous free plan
Live chat, phone and email support

Cons:

Channels are limited to the major social media platforms

Website: https://afluencer.com/#/brands

Pricing: Free (potentially forever) to $199/month.

6.Tapfiliate

Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here.

With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business.

Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas.

Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business.

Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts.

The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.