Top 8 Influencer Management Platforms [2021 Update]

Are you using a spreadsheet to record and manage influencer lists?

We’ve all been there!

Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform. It’s basically Customer Relationship Management (CRM) for influencers.

There are hundreds of  influencer marketing marketplaces and platforms around. However, when it comes to influencer management capabilities, it can be difficult to choose the right solution.

Take a look at our quick reviews of top 8 influencer relationship management tools to help you take the next step in your influencer marketing journey.

    Influencity

    Founded in 2014, Influencity has been working non-stop to create the best Al-powered influencer marketing platform on the market. Their product has more than 60 different functionalities that currently help over 2,000 companies around the world manage end-to-end influencer campaigns. This is the preferred influencer management tool for brands like Johnson & Johnson, Nestle, and agencies like Reprise and Isobar.  

    Influencity’s platform offers a search engine with over 70M results available worldwide, influencer analysis including KPIs, demographics, and interests or brands affinity, audience overlapping analysis, fake followers, campaign management tools, and reporting. 

    Pros:

    • One of the biggest influencer databases in the market
    • Full control of your relationship with influencers, no intermediaries
    • Easy and efficient usability and intuitive design
    • Affordable and customizable plans
    • Outstanding customer support service

    Cons:

    • Communication with influencers has to be done out of the platform for the moment

    Website: https://influencity.com/

    Pricing: Starts at $48/month. A 7-day free trial is available.

    Paladin

    Paladin is the essential influencer marketing platform for talent managers, creator networks, and influencer agencies. The software streamlines influencer discovery, talent management, and campaign reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.

    Unlike other influencer platforms, Paladin provides every customer with a dedicated, private environment to securely manage their influencer relationships and campaign data. The elegant interface makes it easy to use, and all influencer-facing and client-facing elements are fully whitelabeled. The influencer onboarding process and talent portal are also available in 13 languages, which is especially helpful for those working with influencers in international markets.

    The most powerful aspect of Paladin is its campaign management and reporting functionality. The platform makes it simple to generate influencer one-sheets and proposals to save time during the pitch process. Paladin also automatically tracks sponsored posts, including Instagram Stories, IGTV, and TikTok videos and creates beautiful, bespoke reports with real-time performance data.

    Paladin Influencer

    Pros:

    • Excellent UI/UX for easy navigation
    • Massive influencer database
    • Effortless campaign reporting
    • Best-in-class privacy and security
    • Multi-lingual support
    • Flexible pricing plans

    Cons:

    • No blog support
    • No fake follower analysis
    • No social listening capabilities

    Website: paladinsoftware.com

    Pricing: Contact Paladin’s sales team to learn more about available plans and pricing.

    Featured Platforms
    Intellifluence logo
    Intellifluence
    Intellifluence is a large warm contact influencer marketing network, specializing in influencers ranging from peer-level micro-...
    Our Score
    4.9
    Fourstarzz logo
    Fourstarzz Media
    Fourstarzz Media is a member of the Forbes Agency Council. It is an influencer platform that focuses on providing high-quality ...
    Our Score
    4.5
    heepsy logo
    Heepsy
    Heepsy is an influencer marketing platform that helps you find and analyze real influencers. What makes Heepsy exceptional is i...
    Our Score
    4.7

    Tapfiliate

    Tapfiliate is primarily an affiliate/referral management solution but as many companies use it to successfully manage their influencers, and it’s one of the highest-ranking referral solutions, we decided to include it here

    With Tapfiliate, customers can fully embrace the powers of online media and partner with influencers to reach new audiences and promote their business. Easily set up your own referral and influencer programs in just minutes with over 30+ plug and play integrations for e-commerce and saas. 

    Influencers are given their own referral links and coupon codes, as well as a branded dashboard with access to marketing materials they can use to promote your business. Additionally, you will have detailed reporting to track performance and gain insights into what is moving the needle for influencer-driven marketing efforts. 

    The referral software supports multiple languages and currencies, so you can run a global campaign. Plus, you can custom-brand your sign up pages, referral links, and emails.

    Tapfiliate screenshot

    Pros:

    • Give personal referral links and coupons
    • Create shareable social media posts
    • Customized commissions and performance bonuses
    • Set triggered email notifications
    • Manage banners and other marketing materials

    Cons:

    • No data from social media 

    Website: tapfiliate.com

    Pricing: Starts at 69$/month

    Traackr

    Traackr has one of the best-known influencer marketing platforms around, having started right at the beginning of the industry. The platform features a comprehensive influencer database with a great set of search filters.

    Other features include audience analysis, visualisation maps, social listening and campaign tools.

    Traackr Influencer Management Tool

    Even a quick read through of various Traackr reviews shows what people love the most about them:

    Pros:

    • Variety of influencer discovery and management tools
    • Comprehensive influencer database
    • Customer service
    • Reporting and analytics
    • Ease of use

    Cons:

    • It can sometimes take up to a day to process a bulk upload of influencers
    • Constant updates to the UI means that customers hardly get a chance to master it

    Website: http://www.traackr.com/

    Pricing: Traackr pricing is based on usage like most influencer marketing software providers. With top clients like L’Oreal, Microsoft, and Samsung, it is not surprising that their starting package is $30,000.

    Hidden Content

    TapInfluence

    Founded in 2009 as BlogFrog, TapInfluence came about in 2013 and was recently acquired by a pioneer in the modern influencer industry – IZEA.

    They describe their product at as “Technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data”.

    Tapfluence Influencer Management Tool

    The platform offers an influencer database for discovery and outreach, analytics, and a suite of campaign management tools. For influencers, the platform is free to join and they boast an average cash compensation of $763.50 p/month.

    Pros:

    Cons:

    • A limited set of influencers in Asia and America
    • Pricing is out of reach for many smaller companies

    Website: https://www.tapinfluence.com/

    Pricing: According to Influencer Marketing Hub, TapInfluence pricing starts at $1999 p/m with custom pricing offered for agencies and enterprise-level companies.

    Onalytica

    Onalytica positions its influencer marketing platform as a technology partner to brands and agencies, and is an established industry leader. The company offers a mix of technology with teams dedicated to analytics, influencer activation, and customer success.

    Onalitica homepage

    Onalytica’s IRM tool is better suited for finding and managing influencers, rather than creating and managing campaigns.

    Pros:

    • Powerful analytics
    • Large influencer database of over 700,000 members
    • Dedicated customer service

    Cons:

    • Campaign management is not a strong point
    • A large database leads to irrelevant influencers entering search results
    • Not the easiest to use, a lot of training is required to master the platform

    Website: https://www.onalytica.com/

    Pricing: For specific pricing, you’ll need to talk to Onalytica directly, but in general the platform is a good fit for medium to large sized companies.

     Looking for an influencer agency?

    You might want to check out our analysis of 10 of the best Influencer marketing agencies.

    Upfluence Software

    Upfluence provides an easy-to-use influencer marketing platform suited for influencer discovery, social listening and campaign management. They describe their search engine as the “Google of Influence”, and results can be filtered by geolocation, social network metrics, and language.

    Like most social influencer platforms, Upfluence has its pros and cons. Although, these really depend on where you are in your influencer marketing journey.

    Upfluence Influencer Management Tool

    Pros:

    • An influencer database of nearly 1 million users
    • Social listening
    • The ability to apply a weight to certain keywords when filtering results

    Cons:

    • The interface case be challenging to use
    • One can only filter audience data on Instagram

    Website: https://upfluence.com/

    Pricing: Information about Upfluence pricing is not available on their website. However, it is safe to say that they are in the upper-enterprise range due to their client list.

    AspireIQ (formerly Revfluence)

    Revfluence was founded in 2013 and rebranded to ApsireIQ in 2018. The company describes its platform as “Enterprise-grade software with everything you need to work with 10x the influencers in half the time”. AspireIQ boasts a portfolio of some big brand influencer marketing clients such as Dyson, T-Mobile, and Kroger.

    Aspire Influencer Management Tool

    Pros:

    • Good customer service
    • Saves marketers hours of time
    • Ease of use

    Cons:

    • Occasional glitches and bugs
    • Not set up for long-term influencer relationship where contract terms may often change

    Website: https://www.aspireiq.com/

    Pricing: AspireIQ / Revfluence pricing is customised based on the size of the team and number of campaigns. They offer 3 levels of pricing: Basic, Pro, and Enterprise.

    More top influencer management tools and platforms

    We know that creating your own social influencer network can become a tedious practice, and a lack of centralised data and analytics could mean that you are “flying blind”.

    We also know that sometimes you might need more than one tool. So here are a few more tools and platforms that specialise in data-driven influencer relationship management:

    References:

    Influencer Marketing Hub: https://influencermarketinghub.com/

    G2 Crowd: https://www.g2crowd.com/categories/influencer-marketing

    Capterra: https://www.capterra.com

    Frequently Asked Questions

    An influencer CRM is a software that facilitates the ongoing communication and relationship with your group of influencers. It operates like a standard CRMs with additional features to ensure you have everything you need to successfully carry out your influencer campaigns. Including communication, reporting, social media integration, data enrichment etc. Take a peek at our top 8 influencer relationship management tools, to help you manage your influencers.