10 Best Email Marketing Agencies in 2023 [Full Review]

By Nick Becker25 minute read Marketing Agencies

Email marketing isn’t dead.

In fact, it’s fully alive and still very effective – especially today!

Whether you have an email list just sitting on your computer that you’re not too sure what to do with, or you have been using your email lists and not seeing the results you hoped for…

You won’t believe how lucrative those few simple email addresses could be in the hands of a good email marketing agency! 

Done right, email marketing can yield incredible results. For every $1 spent on email marketing, you can expect a $42 ROI, which is just one of the reasons it is still so successful today. 

So, what’s the catch?

Putting together and executing a successful email marketing campaign and automation flows can be tricky business. It’s time-consuming, and there are a lot of different technical factors to consider.

Thankfully, that’s where the professionals come in – digital marketing agencies that specialize in email marketing. And boy, are they good at what they do!

In this article, you won’t need to look any further, as we have selected the ‘best of the best when it comes to email marketing agencies.

So just sit back and enjoy the ride!

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    What is an Email Marketing Agency?

    An email marketing agency is a specialized group of marketers who focus on developing unique email solutions for their clients.

    These experts offer different skills in emailing, all striving to build, launch and manage an email marketing strategy for a wide range of businesses.

    Each email strategy will usually be designed according to a brand’s specific needs and client preferences.

    Let’s take a look at this video by LYFE Marketing to see what email marketing actually entails to get an idea of what an agency can do for you:

    There is a great deal of marketing generalists out there today, where some agencies will offer email marketing as just an add-on marketing service.

    However, if you can get your ‘hands on a specialized email marketing agency, they will usually be better at offering you a unique email marketing campaign, perfect for your type of business and target market.

    A dedicated email marketing agency can also be very effective at maximizing your client’s communication skills across different platforms. As well as helping you segment and target your customers in the most effective way possible.

    Summary: What is an Email Marketing Agency?

    An email marketing agency is a specialized group of marketers who focus on developing unique email solutions for their clients.

    So, what are the top email marketing agencies and how did we choose the best of the best?

    Let’s take a look:

    How We Evaluated Each Agency

    When it comes to finding an agency, it’s all about finding an agency that meets your specific needs and aligns with your specific email marketing objectives.

    With this in mind, we went ahead and selected the agencies that offer the best email marketing services across the world.

    We made our selection based on:

    • Their services and their team’s experience and expertise in email marketing.
    •  Detailed, verified reviews from reputable review sites, such as Clutch or The Manifest.
    • Successful track record and wide range of positive case studies.
    • Proof of providing unique, innovative email marketing strategies for each of their clients.

    Now for the fun part!

    Let’s take a look at the top email marketing agencies in the USA, UK, Europe and Australia: 

    10 Best Email Marketing Agencies

    1. Inbox Army

    Inbox-Army-logo

    Inbox Army

    Grapevine, Texas, USA

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 1990

    Location: Grapevine, Texas, USA

    Number of employees: 120

    KEY SERVICES

    • Email strategy and audits
    • Email campaign management
    • Marketing automation for email
    • Email template production
    • ESP vendor evaluation and migration
    • Email deliverability

    NOTEWORTHY CLIENTS

    • eBay
    • Airbnb
    • Jockey
    • Spotify
    • Expedia
    • Purple

    WHY CHOOSE THEM?

    Founded by one of the pioneers in email marketing, Inbox Army offers a full range of email marketing services. It is 100% ESP-agnostic and has a proven track record of serving over 5000 clients globally in over 25 industries and verticals.

    Inbox Army is a full-service, specialized email marketing agency that works for a wide range of businesses. They have worked in this field for many years, and their email experts offer over 250 years of combined experience!

    Inbox Army works with brands of all sizes, agencies, and email service providers to deliver best-in-class service, from production to ongoing support.

    They support over 50 ESP vendors, and their team is capable of building, deploying, and managing email marketing campaigns at scale.

    Inbox Army full service email marketing agency homepage

    2.Mayple

    Email Marketing Agencies - Mayple Logo

    Mayple

    New York City, USA 11 – 50

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2017

    Location: New York City, USA and Tel Aviv, Israel

    Number of employees: 11 to 50

    KEY SERVICES

    • Email marketing strategy
    • Competitor research
    • Email campaign setup
    • Email automation
    • A/B testing
    • Email copywriting
    • HTML template design
    • Lead capture
    • Audience segmentation & management
    • Email list cleaning & ongoing optimization
    • ESP migrations
    • Performance monitoring & analytics
    • Digital marketing
    • Performance marketing
    • Conversion Rate Optimization (CRO)
    • Search Engine Optimization (SEO)

    NOTEWORTHY CLIENTS

    • Uber
    • Spotify
    • Salesforce
    • Chanel
    • Calvin Klein
    • Tiffany & Co
    • Monday.com

    WHY CHOOSE THEM?

    Mayple has over 50 carefully vetted and verified email marketing experts who can handle every aspect of your email marketing, from A to Z and beyond. They offer continuous data-informed performance monitoring and expert marketing advice to keep your campaigns on track and drive measurable growth for your business. If you’re looking for highly skilled marketers to take care of your email marketing from the ground up or to optimize and scale your current email marketing, Mayple is an excellent choice with a proven track record.

    Since 2017 Mayple has been connecting businesses with expert marketers to make the most of their marketing potential and grow their businesses.

    Mayple has over 50 email marketing experts who can take care of every aspect of your email marketing, from end to end. 

    All their marketing experts are thoroughly vetted and verified, ensuring that the services they provide you are based on a quantifiable track record and not just a slick sales pitch.

    They work with clients of all sizes across a wide range of industries, focusing on connecting each unique business with the perfect marketers to meet their unique goals. 

    Mayple has the expertise and the independent oversight to help you achieve your email marketing goals, whether you’re starting from scratch and looking for a solution to maximize your budget and ROI; or if you want to refine and grow your current email marketing campaigns to drive better results.

    Email marketing agencies - Screenshot of theMayple Homepage

     

    3.Soap Media

    Soap Media Logo

    Soap Media

    Manchester, UK 25

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2004

    Location: Preston and Manchester, UK

    Number of employees: 25

    KEY SERVICES

    • Research and planning 
    • Design and development
    • Digital marketing
    • Email marketing
    • Affiliate marketing
    • Digital consulting

    NOTEWORTHY CLIENTS

    • American Gold
    • Merlin
    • Preston’s College
    • Money Super Market

    WHY CHOOSE THEM?

    Soap Media is a Premier Google Partner and a Certified Hubspot Partner, proving their expertise. This agency has vast experience in email marketing and communications and has worked with many renowned brands. 

    Soap Media is a digital marketing agency that offers 13 years of experience in conducting email marketing. They have a dedicated team of email marketing experts, that focus on compiling and managing cost-effective email campaigns for all of their clients.

    In terms of accreditations, they are a Premier Google Partner and a Certified HubSpot Partner.

    In addition, Soap Media offer other digital marketing services, including digital consulting, designing and development. So if you’re interested in seeing what they offer, they also provide free consultations.

    Soap Media agency landing page
     

    “Email marketing has an ROI potential of 4400%”

    – Campaign Monitor

     

    4.The Good Marketer

    Good marketer logo

    The Good Marketer

    London, UK 10

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, UK

    Number of employees: 10

    KEY SERVICES

    • PPC management
    • Email marketing
    • Social media management
    • SEO
    • Digital strategy
    • Content marketing

    NOTEWORTHY CLIENTS

    • Brunel Air Cargo
    • The Camouflage Company
    • Skylab Studio.

    WHY CHOOSE THEM

    The Good Marketer provides more than just email marketing services. You can work with them to manage your social media strategy, SEO, content marketing and your PPC ads. 

    The Good Marketer is a small, innovative, digital marketing agency that works with mainly small to medium-sized businesses. While they offer a range of different marketing services, they also specialize in developing high-quality and unique email marketing strategies.

    This agency provides a team of email experts who take the time to understand a client’s business, as well as what type of interaction their customers enjoy the most.

    They then develop an email marketing campaign that suits the needs of the business, as well as the desires of the customers. They refer to this as maximizing the “conversion-optimized funnel.

    Email Marketing Agencies - The Good Marketer Email Marketing Homepage

    5.Rejoiner

    Rejoiner logo

    Rejoiner

    Newport, Rhode Island, USA 10

    Our Score

    4.4  

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Newport, Rhode Island, USA

    Number of employees: 10

    KEY SERVICES

    • Email list building
    • Email strategies
    • Copywriting
    • Designing emails
    • Email campaign management
    • Deliverability

    NOTEWORTHY CLIENTS

    • HMVN
    • Guess
    • Big Chill
    • Mally
    • Mother Dirt

    WHY CHOOSE THEM?

    Rejoiner can help your business from understanding your target audience to developing a sound email marketing strategy and ensuring your emails are delivered. You can also benefit from their copywriting services to engage your audience. 

    Rejoiner is a dedicated email marketing agency based in the United States. When it comes to providing expert advice and guidance in the world of email marketing, these guys definitely know what they’re talking about.

    Rejoiner is known for always taking a very ‘hands-on’ approach and offers a range of email software, tools, and marketing tactics for all their clients.

    They also work for many types and sizes of businesses while also focusing on developing email solutions for e-commerce companies.

    Rejoiner email agency homepage

    6. Fulcrum Tech

    Fulcrum Tech Logo. png

    Fulcrum Tech

    Philadelphia, USA 30

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 1998

    Location: Philadelphia, Pennsylvania, USA

    Number of employees: 30

    KEY SERVICES

    • Strategic planning and assessment
    • Email campaign management
    • ROI Growth assessments
    • Implementing email service providers
    • Email deliverability

    NOTEWORTHY CLIENTS

    • Icontrol Networks
    • Wolters Kluwer Health
    • Trade Greeks LLC

    WHY CHOOSE THEM?

    Fulcrum Tech has many years of experience behind its name and they deliver expert email design, copywriting, project management, and development services. 

    Fulcrum Tech is a full-service email marketing agency with a great deal of experience under its belt. They are known for delivering high-quality and unique end-to-end email marketing programs for a wide range of industries.

    From email designers, copywriters, coders, analyzers, marketing experts, developers, and project managers, they’re all involved in meeting the needs of their clients.

    They are also certified partners with Hubspot, Salesforce, and Listrak.

    In addition, Fulcrum Tech provides its clients with technology for email analytics, as well as an email ROI optimization tool.

    According to their client reviews, they are known for delivering top, interactive email marketing content and great email newsletters in industries such as finance, publishing, healthcare, and mobile.

    Fulcrum Tech email marketing agency front page

    7. Audience Serv

    Audience Serv Logo

    Audience Serv

    Berlin, Germany, Europe 

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Berlin and Munich, Germany. Barcelona, Spain. Amsterdam, Netherlands. Singapore. Hanoi, Vietnam.

    Number of employees: 70

    KEY SERVICES

    • Data-driven email marketing
    • Programmatic email marketing using the LiveSend algorithm
    • Lead generation
    • Email retargeting
    • Email template creation

    NOTEWORTHY CLIENTS

    • Jaguar
    • Club Med
    • HSBC
    • PMG
    • Hugo Boss
    • Lazada

    WHY CHOOSE THEM?

    Audience Serv has helped businesses all over the world with email retargeting, programmatic email marketing, email reporting, and lead generation strategies. 

    Audience Serv is an international agency that specializes in acquiring customers for businesses using targeted data-driven marketing campaigns.

    They are one of the best when it comes to direct customer marketing, striving to keep their strategies within your immediate budget. From defining your ideal audience, their expert team will then develop a unique email marketing campaign that strives to meet the preferences of your audience.

    They also offer specialized email re-targeting campaigns and other messaging contact methods to target customers.

    Audience Serv agency homepage

    8.SmartMail

    Smart Mail Logo

    SmartMail

    USA 6

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 2013

    Location: United States

    Number of employees: 6

    KEY SERVICES

    • Growing email subscriber lists
    • Personalized campaigns
    • Sequence workflows
    • Creating responsive email templates
    • Executing data integrations
    • Designing A/B tests
    • Customer segmentation
    • Copywriting and design
    • Detailed reporting

    NOTEWORTHY CLIENTS

    • Cotton On
    • City Chic
    • French Connection
    • Skype
    • Jaycar
    • Sketchers

    WHY CHOOSE THEM?

    Smart Mail has worked with various massive brands and offers everything you need for in-depth and successful email marketing. You can deploy A/B testing, leverage detailed analytics, and design unique email templates. 

    SmartMail is a specialized, e-commerce-focused email marketing agency known for delivering high-quality trigger-based email campaigns.

    Their team of experts literally lives and breathes email marketing and consists of professionals in strategy, design, coding, and client success.

    While they are e-commerce specialists, they also offer their services to companies in other sectors.

    In addition, SmartMail provide effective email marketing campaigns to brands throughout a customer’s lifecycle. Such initiatives include compiling welcome emails, cart abandonment follow-ups, post-purchases, replenishment, and win-back campaigns.

    SmartMail email agency front page

    9.MailNinja

    MailNinja

    MailNinja

    London, UK 12

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2005

    Location: London, UK

    Number of employees: 12

    KEY SERVICES

    • Mobile-responsive email templates
    • Campaign management
    • Email copywriting
    • Landing page design
    • Email list management and segmentation
    • Migration from other platforms
    • Developing signup forms on your website and Facebook page
    • Reports on all opens and clicks by email

    NOTEWORTHY CLIENTS

    • HMV
    • BBC
    • The NH
    • Barclays
    • Tesco
    • Eventbrite
    • Mailchimp

    WHY CHOOSE THEM?

    MailNinja is an innovative solution for email marketing. Many companies in the digital marketing space have used this email marketing agency, and they offer the full A-Z for email marketing. You can seamlessly migrate your services, design landing pages and use analytics. 

    MailNinja is an email marketing agency and Mailchimp Partner based in the UK. They come with more than 14 years of experience behind them and focus on developing email marketing strategies and programs for small businesses.

    This dynamic agency offers innovative email campaigns and aims to deliver powerful email marketing results for its clients. From the start, they assign you a dedicated campaign manager, who will be there to kick off your email marketing campaign and guide you through the whole process.

    MailNinja also offers different payment structures and campaign types that will suit your business objectives and budget plans.

    MailNinja homepage email agency

    10. Xugar

    Xugar Logo

    Xugar

    Melbourne, Australia

    Our Score

    4.4  

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Melbourne, Perth, Gold Coast, Sydney, Hobart, Brisbane, Canberra, and Adelaide, Australia

    Number of employees: 20

    KEY SERVICES

    • Targeted email strategies
    • Automation projects
    • Comprehensive email reports
    • A/B testing
    • Subscription growth

    NOTEWORTHY CLIENTS

    • The Australian
    • Forbes
    • 9News
    • SBS
    • Digital Journal
    • Smart Company.

    WHY CHOOSE THEM?

    Xugar is an excellent choice to grow your subscribers, develop email strategies targeted at your ideal audience and use analytics and data to perfect your email marketing approach. 

    Xugar is a growth-focused digital agency that offers a team of highly-skilled email marketing experts. They provide digital marketing, experience creation services and creative design in both media and the web.

    If you have an existing email list and want to use it to reach customers or to try reach more customers, then they will assist you in reaching your goals each step of the way. Or you can get them to run an entire email marketing campaign for you, from content creation to outreach and follow-up.

    In addition, Xugar offers other marketing services such as SEO, PPC / Google Ads, social media, and B2B marketing solutions.

    Xugar email agency homepage

    Summary: The Best Email Marketing Agencies in the USA, UK, Europe & Australia Are:

    • Inbox Army
    • Mayple
    • ProperExpression
    • Soap Media
    • The Good Marketer
    • Rejoiner
    • Fulcrum Tech
    • Audience Serv.
    • SmartMail
    • MailNinja
    • Xugar

    The Potential of Email Marketing When It’s Done Right

    Email marketing is a beautiful thing, and the potential is quite phenomenal:

    According to statistics, email marketing has an ROI potential of 28% more if first tested. In the e-commerce industry, 19.8% of online transactions have been driven by email marketing campaigns.

    There’s no doubt that the use of email continues to grow in popularity across the world. And small to medium businesses are still finding it one of the most effective marketing tools today.

    Just take a look at some more stats, and you’ll be blown away to see how email marketing hasn’t lost its sweet touch…

    Email marketing agencies - infographic of email marketing stats 2019 to 2022 by Orbelo
    Source: Orbelo

    Done right, email marketing will streamline your client communication and allow you to better identify new leads. A good email marketing strategy will also help you manage and nurture leads and close more deals.

    In addition, you can better manage your entire email communication with customers through most CRM solutions, which enables you to store all your customer information in one centralized location, where all relevant colleagues can access the info as they need it.

    The benefits are great. And the right email marketing agency will help you make the most of those benefits!

    Summary: The Potential of Email Marketing When Done Right

    Email marketing has an ROI potential of 28% more if first tested, and 19.8% of online transactions have been driven by email marketing campaigns. Email marketing has the potential to streamline your communication with clients and allow you to better identify customer leads. You can also better manage your entire CRM through email marketing.

    Email Marketing Agencies Selection Guide 

    There are many excellent email marketing agencies, offering a variety of services, to suit a wide selection of client needs. It is important to choose a good agency, but also the right type of email marketing agency for your unique needs.

    Here are the factors to look for in any good email marketing agency:

    • The services they offer and if they suit your email marketing objectives. 
    • The team and how experienced they are.
    • Customer feedback on review sites like Clutch and The Manifest.
    • Positive case studies and an excellent track record.
    • Evidence of authentic email marketing campaigns tailored to every client’s needs. 

    There are dozens of agencies that will meet and exceed your expectations when it comes to the factors above (if they don’t, move swiftly on) but that doesn’t mean they’re all going to be equally valuable to you. You also need to consider the best type of email marketing agency for your specific needs.

    Here are some of the types of email marketing agency you should consider:

    B2B Email Marketing Agencies

    B2B email marketing agencies specialize in the B2B marketing environment and in B2B email marketing campaigns. They will personalize your email marketing tactics to engage with audiences in this space.

    Email marketing agencies dedicated to B2B marketing are a fantastic option for B2B businesses because they understand your exact needs. B2B email marketing agencies will communicate with high-valued sales reps, target profitable accounts, and create content highlighting the most essential aspects of your product and brand.

    B2C Email Marketing Agencies

    Like B2B email marketing agencies, B2C email marketing agencies focus only on B2C email marketing campaigns. You can work with these agencies to understand how to attract and engage targeted consumers through email campaigns. Your agency will also determine the best frequency to promote content via email, the kind of content to market, and how to communicate your value proposition and branding.

    B2C email marketing agencies will also develop custom lead generation strategies. You can count on these firms to create targeted customer segments and help you build personal buyer relationships through email content. 

    Full-service Email Marketing Agencies

    These email marketing agencies provide services beyond email marketing. You can work with these firms if you need more than just email marketing. Perhaps you also need content creation, social media marketing, and specialized lead generation services. A full-service email marketing agency offers all of this and acts as a 360-degree marketing solution.

    It’s beneficial to work with full-service email marketing agencies because you can rely on one platform to achieve your objectives. You don’t need separate agencies or tools for different campaigns, making it easier to streamline your marketing efforts between all marketing channels, including email. 

    Email Marketing Automation Agencies

    Email marketing automation agencies develop automated email marketing campaigns, like drip campaigns or triggered email campaigns. For example, if a customer joins your email list, automation email marketing agencies can set an event-triggered welcome message. New subscribers are automatically introduced to your business and what you offer. Consider these agencies for high-level email marketing campaigns with a need for automation.

    Email marketing automation agencies are an effective solution for high-volume email lists because you don’t have to send newsletters for every trigger action. These agencies may also have tools for AI email copywriting and automated lead generation.

    Email Acquisition Firms

    Gaining leads for your email campaign takes a lot of time and effort. Fortunately, email acquisition firms specialize in this! These agencies help businesses acquire targeted leads through tailored strategies.

    Your agency will develop a sound email acquisition campaign and guide your business to maximize its awareness and leads. With extensive experience acquiring high-quality email leads, email acquisition firms know how to pin down your targeted subscribers and reach them through the right content. Because these firms take a specialized approach to acquiring email leads and nothing else, they make a worthwhile investment to accelerate your email marketing and give your business the exposure it needs. 

    Email Paid Advertising Agencies 

    Although these agencies are a little uncommon compared to the rest, you might find yourself needing one! Email advertising agencies are all about advertising through email marketing. These firms will help you rent email lists, land publication features, and create content personalized to your campaign objectives and target audience.

    Email advertising is tricky and to be successful, you must know how to manage your expenses, target the right subscribers, design your content and share your brand voice and values. You can make this much easier and work with email advertising agencies who will handle all these aspects for you while tracking and measuring your campaigns. 

    Email Agencies for Email Campaigns with Massive Volumes

    Developing, running, maintaining, tracking, and measuring campaigns with massive volumes of subscribers is incredibly challenging. Not only do you need a huge, experienced team and a well-equipped suite for email marketing tools, but you also need loads of time. Fortunately, many email marketing agencies specialize in projects with massive email lists. 

    These agencies can clean up your email lists, segment subscribers for targeted content, plan and create quality content and track and measure insane amounts of subscriber analytics to draw actionable insights. Your agency will handle all aspects of your campaign and work with your team to achieve your campaign objectives while building your subscribers further. 

    Platform-Specific Email Agencies 

    Platform-specific email agencies operate from platforms, offering tools and functions so you can control your email marketing. Unlike the other types of email marketing agencies, platform-specific email agencies aren’t run by people. These solutions provide end-to-end platforms so you can seamlessly manage your email campaigns, create content and track your analytics.

    An excellent example of a platform-specific email agency is MailChimp. From one platform, businesses can design strategies and use tools to acquire leads, develop customer segments, set automated emails, integrate third-party software, and collaborate with their teams virtually. 

    Email Marketing Agencies: Our Two Top Picks

    Top Pick for Enterprises

    Audience Serv for their dynamic and innovative email marketing solutions. They take all the relevant data into account in order to develop a unique email marketing strategy for each client that approaches them.

    Top Pick for Start-Ups

    MailNinja for its array of email specialists, who have a great deal of experience behind them. Able to tap into the full potential of any email marketing campaign for small businesses.

    Let’s Wrap it Up

    So, where do we go from here?

    Before you approach any email marketing agency, it’s best to gather all the email lists you have on hand and to make sure you have everything available and ready for them to access when needed.

    Then put together a set of clear objectives for your email marketing campaign or program. That way, when you approach an agency, you already have some goals in mind.

    Chances are they will highlight some even greater opportunities available to you that you might not have seen or recognized before.

    Then step out and get in touch with an agency that grabs your attention the most.

    When you start using email marketing the way it’s supposed to be used – well, let’s just say you’ll never look back!

    Frequently Asked Questions

    What is an email marketing agency?

    An email marketing agency is a specialized group of marketers and developers who focus on compiling unique email solutions for their clients. For further details on the benefits related to email marketing and to see which agencies are the best out there today, take a look at our full article.

    What does an email marketing agency do?

    An email marketing agency will start by trying to understand your type of business and to research what types of interaction your customers appreciate the most. If you're interested in finding out more, as well as seeing who the best email marketing agencies are, then don't miss out on our complete article.

    What are the best email marketing agencies?

    The best email marketing agencies include Inbox Army, Mayple, Soap Media, SmartMail, MailNinja, and Audience Serv. I bet you want to see the full list of the top email marketing agencies! Then take a peek at our detailed article for all the ins and outs of each agency.

    References

    HubSpot: The Ultimate List of Email Marketing Stats for 2022 

    HubSpot: What is Email Marketing?

    Clutch: Top 100 Email Marketing Agencies

    The Manifest: Top 100 Email Marketing Companies