10 Best Email Marketing Agencies for 2020-2021

Email marketing isn’t dead.

In fact, it’s fully alive and still very effective- especially today!

Maybe you have an email list just sitting on your computer that you’re not too sure what to do with.

Or maybe you’ve been using your email list, but haven’t been able to use it to your business’s full advantage.

Wherever you are in terms of email marketing, you won’t believe how lucrative those few simple email addresses could be in the hands of an email marketer or agency.

Stats show, that for every $1 spent on email marketing, you can expect a $42 ROI.

Now, that sounds amazing!

Just take a look at some more stats and you’ll be blown away to see how email marketing hasn’t lost its sweet touch …

I guess you can see why email marketing continues to be one of the most significant marketing strategies today.

And not just for a few select industries, but for any type of business, in any industry.

But what’s the catch?

Putting together a streamlined, successful email marketing campaign and automation flows can be a tricky business. It’s time-consuming and there are a lot of different technical factors to consider at one time.

Well thankfully, that’s where the professionals come in- digital marketing agencies specialized in email marketing.

And boy are they good at what they do!

So if you’re looking for ways to close the gap between your current email marketing results, and your full potential, then you will need to make use of some of the best email marketing agencies available out there today.

In this article, you won’t need to look any further, as we have selected the ‘best of the best’ when it comes to email marketing agencies.

So just sit back and enjoy the ride.

But first, let’s take a look at what email marketing actually entails:

LYFE Marketing

    What is an Email Marketing Agency?

    An email marketing agency is a specialized group of marketers who focus on developing unique email solutions for their clients.

    These experts offer different skills in emailing, all striving to build, launch and manage an email marketing strategy for a wide range of businesses.

    Each email strategy will usually be designed according to a brand’s specific needs and client preferences.

    There are a great deal of marketing generalists out there today, where some agencies will offer email marketing as just an add-on marketing service.

    However, if you can get your ‘hands on’ a specialized email marketing agency, they will usually be better at offering you a unique email marketing campaign, perfect for your type of business and target market.

    A dedicated email marketing agency can also be very effective at maximizing your client communication skills across different platforms. As well as helping you segment and target your customers, in the most effective way possible.

    So what does it look like for a business, when email marketing is done right?

    The Potential of Email Marketing When Done Right

    Email marketing is a beautiful thing in the hand of every business owner or marketer.

    The potential is quite phenomenal:

    According to statistics, email marketing has an ROI potential of 4400%. In the e-commerce industry, 19.8% of online transactions have been driven by email marketing campaigns.

    There’s no doubt, that the use of email continues to grow in popularity across the world. And small to medium businesses are still finding it one of the most effective marketing tools today.

    If done right, email marketing has the potential of streamlining your communication with clients, and allowing you to better identify customer leads. A good email marketing strategy can also assist you in better managing and closing deals.

    In addition, you can better manage your entire CRM through email marketing. This will enable you to store all your customer information in one, centralized location, where all relevant colleagues can access the info as they need it.

    The benefits are great!

    How We Evaluated Each Agency

    When it comes to finding an agency, it’s all about finding an agency that meets your specific needs and one that aligns with your specific email marketing objectives.

    With this is mind, we went ahead and selected the best agencies, who offered the best email marketing services across the world today.

    Each agency below, displayed the following characteristics:

    1. A sound online presence.
    2. Were well recognized and received positive reviews on reputable online company referral sites, such as Clutch or The Manifest.
    3. A wide range of positive case studies were displayed and easy to review.
    4. Had a successful track record.
    5. Proof of providing innovative email marketing strategies for each of their clients.
    6. Provided a highly specialized and proficient team of email marketing experts to their clients.
    7. Evidence of offering unique email marketing solutions to each of their clients.

    That should about do it- now for the fun part!

    10 Best Email Marketing Agencies

    Trendline

    Trendline email marketing agency homepage

    Trendline is a specialized email marketing and communications agency, that offers a range of unique services to their clients.

    In the world of many generalized agencies, they saw a gap and developed a focused email marketing solutions agency, offering email solutions to Fortune 1000 companies.

    Through their services, Trendline focus on developing effective CRM programs, while also helping their clients to offer a meaningful experience to their customers.

    You can either use them to help you set up and run your own email marketing campaign, or they can run them for you- the choice is yours!

    Agency Snapshot:

    • Founded: 2010
    • Location: Atlanta, Austin, Chicago, Guelph and Portland (United States).
    • Number of employees: 150
    • Top clients include: Airbnb, wacom, Rent Path and Banfield Pet Hospital.
    • Website: https://trendlineinteractive.com/

    Services:

    • Strategic consulting
    • Technology consulting
    • Email campaigns and program management
    • Analytics and insights

    Soap Media

    Soap Media agency landing page

    Soap Media is a digital marketing agency that offers 13 years of experience in conducting email marketing. They have a dedicated team of email marketing experts, that focus on compiling and managing cost-effective email campaigns for all of their clients.

    In terms of accreditations, they are a Premier Google Partner and a Certified HubSpot Partner.

    In addition, Soap Media offer other digital marketing services, including digital consulting, designing and development. So if you’re interested in seeing what they offer, they also provide free consultations.

    Agency Snapshot:

    Services:

    • Research and planning (e.g. digital audit and strategy)
    • Design and development (e.g. bespoke software development)
    • Digital marketing (includes email marketing, affiliate marketing etc.)
    • Digital consulting

    Inbox Army

    Inbox Army full service email marketing agency homepage

    The Inbox Army is a full-service specialized email marketing agency, that works for a wide range of businesses. They have been working in this field for many years now, and offer over 250 years of combined experience from all of their email experts combined!

    This great agency also offers various email marketing solutions, from developing solutions unique to your business, to execution and managing each solution.

    They are not short of their certifications either, being certified Klaviyo and Salesforce Marketing Experts.

    Agency Snapshot:

    • Founded: 1990
    • Location: Grapevine, Texas (United States).
    • Number of employees: 120
    • Top clients include: Patriot Gold Group, Assassin’s Creed and Asics.
    • Website: https://www.inboxarmy.com/

    Services:

    • Email strategy and audits
    • Email campaign management
    • Marketing automation for email
    • Email template management
    • ESP vendor evaluation and migration
    • Email deliverability

    The Good Marketer

    The Good Marketer landing page

    The Good Marketer is a small, innovative digital marketing agency that works with mainly small to medium-sized businesses. While they offer a range of different marketing services, they also specialize in developing high-quality and unique email marketing strategies.

    This agency provides a team of email experts who take the time to understand a client’s business, as well as what type of interaction their customers enjoy the most.

    They then develop an email marketing campaign that suits the needs of the business, as well as the desires of the customers. They refer to this as maximizing the “conversion-optimized funnel.”

    Agency Snapshot:

    • Founded: 2017
    • Location: London, United Kingdom.
    • Number of employees: 10
    • Top clients include: Brunel Air Cargo, The Camouflage Company and Skylab Studio.
    • Website: https://www.thegoodmarketer.co.uk/

    Services:

    • PPC management
    • Email marketing
    • Social media management
    • SEO
    • Digital strategy
    • Content marketing

    Rejoiner

    Rejoiner email agency homepage

    Rejoiner is a dedicated email marketing agency, based in the United States. When it comes to providing expert advice and guidance in the world of email marketing, these guys definitely know what they’re talking about.

    Rejoiner are known for always taking on a very ‘hands on’ approach and offer a range of email software, tools and marketing tactics for all of their clients.

    They also work for many types and sizes of businesses, while also focusing on developing email solutions for e-commerce companies.

    Agency Snapshot:

    • Founded: 2011
    • Location: Newport, Rhode Island (United States).
    • Number of employees: 10
    • Top clients include: HMVN, Guess, Big Chill, Mally and Mother Dirt.
    • Website: http://rejoiner.com/customers/

    Services:

    • Strategy (i.e. building profitable email lists, and developing sound email strategies)
    • Creative (i.e. copywriting, designing emails)
    • Email campaign management
    • Deliverability

    Fulcrum Tech

    Fulcrum Tech email marketing agency front page

    Fulcrum Tech is a full-service email marketing agency and comes with a great deal of experience under their belt. They are known for delivering high-quality and unique end-to-end email marketing programs for a wide range of industries.

    From email designers, copywriters, coders, analyzers, marketing experts, developers and project managers, they’re all involved in meeting the needs of their clients.

    They are also certified partners with Hubspot, Salesforce and Listrak.

    In addition, Fulcrum Tech provide their clients with technology for email analytics, as well as an email ROI optimization tool.

    According to their client reviews, they are known for delivering top, interactive email marketing content, and great email newsletters in industries, such as finance, publishing, healthcare and mobile.

    Agency Snapshot:

    • Founded: 1998
    • Location: Philadelphia, United States.
    • Number of employees: 30
    • Top clients include: Icontrol Networks, Wolters Kluwer Health and Trade Greeks LLC.
    • Website: https://fulcrumtech.net/

    Serives:

    • Strategic planning and assessment
    • Email campaign management
    • ROI Growth assessments
    • Implementing email service providers
    • Email deliverability

    Audience Serv

    Audience Serv agency homepage

    Audience Serv is an international agency that specializes in acquiring customers for businesses, using targeted data driven marketing campaigns.

    They are one of the best when it comes to direct customer marketing, striving to keep their strategies within your immediate budget. From defining your ideal audience, their expert team will then develop a unique email marketing campaign that strives to meet the preferences of your audience.

    They also offer specialized email re-targeting campaigns and other messaging contacts methods to target customers.

    Agency Snapshot:

    • Founded: 2008
    • Location: Berlin and Munich (Germany), Barcelona (Spain), Amsterdam (Netherlands), Singapore and Hanoi (Vietnam).
    • Number of employees: 70
    • Top clients include: Jaguar, Club Med, HSBC, PMG, Hugo Boss and Lazada.
    • Website: https://www.audienceserv.com/index.html

    Services:

    • Data-driven email marketing
    • Programmatic email marketing, using the LiveSend algorithm
    • Lead generation
    • Email retargeting
    • Email template creation

    SmartMail

    SmartMail email agency front page

    SmartMail is a specialized, e-commerce focused email marketing agency, known for delivering high-quality trigger-based email campaigns.

    Their team of experts literally live and breath email marketing, consisting of professionals in strategy, design, coding and client success.

    While they are e-commerce specialists, they also offer their services to companies in other sectors.

    In addition, SmartMail provide effective email marketing campaigns to brands, throughout a customer’s lifecycle. Such initiatives include compiling welcome emails, cart abandonment follow-ups, post-purchases, replenishment and win-back campaigns.

    Agency Snapshot:

    • Founded: 2013
    • Location: United States
    • Number of employees: 6
    • Top clients include: Cotton On, City Chic, French Connection, Skype, jaycar and Sketchers.
    • Website: https://www.smartmail.io/

    Services:

    • Growing email subscriber lists
    • Personalized campaigns
    • Sequence workflows
    • Creating responsive email templates
    • Executing data integrations
    • Designing A/B tests
    • Customer segmentations
    • Copywriting and design
    • Detailed reporting

    MailNinja

    MailNinja homepage email agency

    MailNinja is an email marketing agency and Mailchimp Partner based in the UK. They come with more than 14 years experience behind them and focus on developing email marketing strategies and programs for small businesses.

    This dynamic agency offers innovative email campaigns and aims to deliver powerful email marketing results for their clients. From the start, they assign you with a dedicated campaign manager, who will be there to kick off your email marketing campaign and to guide you through the whole process.

    MailNinja also offer different payment structures and campaign types that will suit your business’s objectives and budget plans.

    Agency Snapshot:

    • Founded: 2005
    • Location: London, United Kingdom.
    • Number of employees: 12
    • Top clients include: HMV, BBC, The NH, Barclays, Tesco, Eventbrite and Mailchimp.
    • Website: https://mailninja.co.uk/

    Services:

    • Mobile-responsive email templates
    • Campaign management
    • Email copywriting
    • Landing page design
    • Email list management and segmentation
    • Migration from other platforms
    • Developing signup forms on your website and Facebook page
    • Reports on all opens and clicks by email

    Xugar

    Xugar email agency homepage

    Xugar is a growth-focused digital agency, that offers a team of highly-skilled email marketing experts. They provide digital marketing, experience creation services and creative design in both media and the web.

    If you have an existing email list and want to use it to reach customers or to try reach more customers, then they will assist you in reaching your goals each step of the way. Or you can get them to run an entire email marketing campaign for you, from content creation, to outreach and follow-up.

    In addition, Xugar offer other marketing services such as SEO, PPC / Google Ads, social media and B2B marketing solutions.

    Agency Snapshot:

    • Founded: 2016
    • Location: Melbourne, Australia.
    • Number of employees: 20
    • Top clients include: The Australian, Forbes, 9News, SBS, Digital Journal and Smart Company.
    • Website: https://xugar.com.au/

    Services:

    • Targeted email strategies
    • Automation projects
    • Comprehensive email reports
    • A/B testing
    • Subscription growth

    Our Top Picks:

    For enterprises:

    Audience Serv- for their dynamic and innovative email marketing solutions. They take all the relevant data into account, in order to develop a unique email marketing strategy for each client that approaches them.

    For start-ups:

    MailNinja- for their array of email specialists, who have a great deal of experience behind them. Able to tap into the full potential of any email marketing campaign for small businesses.

    Let’s Wrap it Up

    So where do we go from here?

    Before you approach any email marketing agency, it’s best to gather all the email lists you have on hand, and to make sure you have everything available and ready for them to access when needed.

    Then put together a set of clear objectives for your email marketing campaign or program. That way, when you approach an agency, you already have some goals in mind.

    Chances are they will highlight some even greater opportunities available to you, that you might not have seen or recognized before.

    Then step out and get in touch with an agency that grabs your attention the most.

    When you start using email marketing the way it’s supposed to be used- well, let’s just say, you’ll never look back!

    Frequently Asked Questions

    What is an email marketing agency?

    An email marketing agency is a specialized group of marketers and developers who focus on compiling unique email solutions for their clients. For further details on the benefits related to email marketing and to see which agencies are the best out there today, take a look at our full article.

    What does an email marketing agency do?

    An email marketing agency will start by trying to understand your type of business and to research what types of interaction your customers appreciate the most. If you're interested in finding out more, as well as seeing who the best email marketing agencies are, then don't miss out on our complete article.

    What are the best email marketing agencies?

    The best email marketing agencies are: SmartMail, MailNinja, Inbox Army and Audience Serv. I bet you want to see the full list of the top 10 email marketing agencies? Then take a peek at our detailed article, for all the ins and outs of each agency.

    References:

    Email marketing stats you need to know: https://www.campaignmonitor.com/blog/email-marketing/2018/12/70-email-marketing-stats-you-need-to-know/

    What is email marketing? https://blog.hubspot.com/marketing/best-email-marketing-services

    7 email marketing trends for 2019: https://www.business2community.com/email-marketing/7-email-marketing-trends-for-2019-02120824

    Top 100 email marketing agencies: https://clutch.co/agencies/email

    Top 100 email marketing companies: https://themanifest.com/email-marketing/agencies

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