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12 Marketing Specialists to Grow Your Crypto Business in 2024

By Leah Clark Last updated: 18 minute read By Industry or SectorMarketing Agencies

The global digital currency industry currently stands at $2.5 trillion, with Bitcoin dominating more than half of the market cap at $1.3 trillion.

However, this market is exceptionally volatile, with Bitcoin’s value fluctuating from $16,000 to $70,000 in the past six months alone.

With over 13,000 coins in existence and counting, competition within this niche is fierce.

Standing out requires strategic advertising tailored to the unique dynamics of the industry, which is why you need a specialist crypto marketing agency!

Successful promotion demands a deep understanding of search engine algorithms, online community behavior, and regulatory trends, emphasizing the need for specialized industry expertise.

Interestingly, the innovations emerging from the cryptocurrency space, such as blockchain technology, have transcended their original purpose and found applications across various industries.

Blockchain’s decentralized ledger system has found utility in banking, healthcare, cybersecurity, logistics, and more.

Marketers well-versed in these technologies can effectively serve clients across diverse sectors, placing your crypto business in front of precisely the right target audience. 

This is a comprehensive review of top companies specializing in crypto, blockchain, token marketing, and ICO strategy:

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    12 Best Crypto Marketing Agencies in the US & UK

    1.Coinbound

    coinbound

    Coinbound

    Manhattan, New York City, USA 15

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Manhattan, New York City, USA

    Number of employees: 15

    KEY SERVICES

    • SEO
    • Social Media Marketing
    • Discord Monetization
    • NFT PR
    • Influencer Marketing

    NOTEWORTHY CLIENTS

    • eToro
    • Cosmos
    • CoinStats
    • ShapeShift

    WHY CHOOSE THEM?

    Coinbound offers a great range of brand-to-consumer engagement tactics. They also provide influencer expertise which is ideal for businesses looking for secure consumer trust and to raise brand awareness.

    Coinbound is all about making businesses go viral through NFT promotion. Ir has a small but experienced team of experts to deliver core services for implementing the strategy.

    You can depend on Coinbound for the top NFT influencers on Twitter, TikTok, YouTube, and more to maximize brand awareness for your business.

    CoinBound
    Source: coinbound.io

    2.Crypto Media Hub

    Crypto Media Hub Logo

    Crypto Media Hub

    New York City, USA 10

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2015

    Location: New York City, USA

    Number of employees: 10

    KEY SERVICES

    • Branding
    • Investor Strategy
    • Fundraising 
    • PR
    • Business Development 
    • Multimedia Production

    NOTEWORTHY CLIENTS

    • SmartFi
    • Komodo
    • Tokenly
    • Nexus

    WHY CHOOSE THEM?

    Crypto Media Hub can support your investor and fundraising efforts from ICO onwards, and is ideal for small companies looking for rapid growth.

    This agency will handle your branding, PR, and produce and promote content for your crypto or NFT project, across a variety of channels, for maximum impact.

     

    Crypto Media Hub
    Source: cryptomediahub.com

    3.Omni Agency

    Omni Crypto Marketing Agency Logo

    Omni Agency

    Toronto, Canada

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2020

     Location: Toronto, Canada

     Number of Employees: 12

    KEY SERVICES

    • Strategy Planning
    • Community Building
    • Social Media Management
    • Guerrilla Marketing
    • Web3 Native Advertising

    NOTEWORTHY CLIENTS

    • InterPop
    • Bollyverse
    • Mara
    • Raiinmaker
    • Script Network
    • Artfi

    WHY CHOOSE THEM?

    Omni Agency provides end-to-end marketing solutions for crypto brands, and is an expert in Web3 strategy and community building. 

    It takes a highly personalized approach to client relationships, and is an excellent choice if you’re looking for an agency to provide bespoke, strategic, and outcome-focused marketing solutions. 

    Its small team of experts is selective when it comes to the projects they take on, which allows them to really engage with each project and provide exceptional service to their clients.

    They take a strategic approach that begins with developing a comprehensive crypto (or NFT) strategy based on defining a benchmark of success for that specific project, understanding the customer journey from end to end, and identifying the best channels to use.

    Crypto Marketing Agency - Screenshot of the Omni Agency Homepage

    4.NinjaPromo

    ninjapromo

    NinjaPromo

    London, UK & Global

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London; New York; Dubai; Vilnius; Hong Kong; and Singapore

    Number of employees: 51 – 200

    KEY SERVICES

    • Social Media
    • SEO
    • Paid Media
    • Paid Social
    • Influencer Marketing
    • Email Marketing
    • Public Relations
    • Video Production
    • Video Marketing
    • Branding
    • Community Management
    • Blockchain Development
    • Website Development
    • Web Design
    • Mobile App Development
    • Mobile App Design

    NOTEWORTHY CLIENTS

    • Bitcoin
    • Dash
    • Polkadot
    • IQONIQ
    • BankSocial
    • BitForex
    • DOPAMINE
    • DECENT
    • IronFX
    • UNIBRIGHT
    • Paypolitan
    • OKEX
    • Bull Perks
    • ProBit
    • Fantom
    • Hycon
    • Huobi
    • Hello Pal

    WHY CHOOSE THEM?

    NinjaPromo is a global, full-service marketing firm specializing in blockchain, FinTech, SaaS, gaming, and B2B advertising.

    Offering a full suite of products to cover all your needs, it has extensive experience executing some of the most successful  ICO and blockchain projects.

    As such, NinjaPromo is a leading choice for any crypto or blockchain brand, be it a start-up or an established company looking to gain momentum in a highly competitive and dynamic space.

    It offers everything you need to promote your brand across multiple channels, including social media, paid media, PR, influencer, email, and mobile. 

    NinjaPromo takes a holistic and performance-focused approach, developing customized plans and strategies to achieve real, measurable results.

    With extensive experience in the crypto space, it is skilled at creating agile plans that can adapt quickly to changes in the highly competitive and fast-paced industry.

    Screenshot of the NinjaPromo Crypto Marketing Agency Homepage

    5.Bitmedia

    Bitmedia Crypto Marketing Agency Logo

    Bitmedia

    London, UK

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: London, UK

    Number of Employees: 100

    KEY SERVICES

    • Full-service Cryptocurrency Marketing
    • Crypto Advertising Platform
    • Banner Ads (text, image, responsive, & HTML5 ads)
    • Creative Services
    • Content Writing
    • Press Releases
    • Content Distribution
    • Influencer Marketing on Twitter, TikTok, YouTube, Telegram, and Twitch

    NOTEWORTHY CLIENTS

    • Gala Games
    • BC.GAME
    • The Sandbox
    • Decentral Games
    • EXMO
    • Dex-Trade

    WHY CHOOSE THEM?

    Bitmedia is a full-service marketing solution, with a dedicated ad platform and a team with extensive experience in the crypto and NFT space. 

    Bitmedia’s offerings include everything from launching display ad campaigns to creative consulting, press releases, content distribution, and influencer contracting.

    No matter what your goals are, it has the expertise and the experience to help you achieve them.

    Bitmedia’s specialized marketplace for ads matches advertisers and relevant publishers for more effective paid ad campaigns using text, responsive, image, and HTML5 ads.

    Ads are highly customizable, allowing you to refine your targeting, timing, creative content, and budget from one place.

    The platform also offers features for tracking and reporting to monitor your campaigns.

    Screenshot of the Bitmedia Crypto Marketing Agency Homepage

    6.Byzantium

    Byzantium

    Edinburgh, UK

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Edinburgh, UK

    Number of employees: 15

    KEY SERVICES

    • PR
    • Digital Advertising
    • Lead Nurturing
    • Fundraising
    • Content Production
    • Investor Relations
    • Business Development

    NOTEWORTHY CLIENTS

    • BankEx
    • NagaCoin
    • Crypto Ping
    • Crypviser

    WHY CHOOSE THEM?

    Byzantium is a full-service crypto and NFT agency based in the UK. It offers and end-to-end solution for brands at all stages of their growth journey, from initial concept to long-term success.

    Byzantium offers support for sourcing investors, maintaining them, developing your crypto or NFT project, and nurturing your public image to reach the right target audience. 

    It provides a long list of services, and you can also rely on this agency for technical and creative input for any project.

    byzantium homepage

    7.Bitcoin Marketing Team

    BMT Logo

    Bitcoin Marketing Team

    Dublin,UK 10

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Dublin, UK

    Number of employees: 10

    KEY SERVICES

    • Website Optimization
    • Analytics and Data
    • Crypto Recruitment
    • Marketing Strategy
    • Social Media Marketing
    • PR
    • Email Marketing

    NOTEWORTHY CLIENTS

    • Bitcoin Play
    • Aventus
    • Coin Mate
    • LocalCoinSwap

    WHY CHOOSE THEM?

    Bitcoin Marketing Team offers promotional strategies, using all available analytics and data to more clearly understand your target market and personalize your strategy and service offerings.

    It’s team of experts has a wide range of industry-specific skills and has worked with some big-name clients.

     They can develop a bespoke crypto or NFT strategy for your brand and help you achieve the quantifiable results you want, using data and analytics to optimize your strategies as you progress.

    BTM
    Source: bitcoinmarketingteam.com

    8.Blockchain PR

    Blockchain PR Logo

    Blockchain PR

    California, USA 10

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: California, USA

    Number of employees: 10

    KEY SERVICES

    • Social Media Marketing
    • PR
    • Design
    • Ideation
    • Growth Strategy

    NOTEWORTHY CLIENTS

    • Trade.io
    • BitFinance
    • Wings
    • Nem

    WHY CHOOSE THEM?

    Blockchain PR offers a range of services for crypto brands and NFT projects, to support them from the initial stages of concept development all the way through to a growth marketing strategy and ongoing communications and PR. 

    It also offers ideation and creative services, which are innovative and a great addition to your creative process. 

    If you want to focus on streamlining your creative strategy and have your business stand out from the crowd, Blockchain PR is an excellent choice.

    Blockchain PR_ crypto marketing agencies
    Source: blockchainpr.io

    9.Paragon PR

    Paragon_Logo

    Paragon PR

    New Jersey, USA 18

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: New Jersey, USA

    Number of employees: 18

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Baton
    • CanDeal
    • Chainanalysis
    • Siepe

    WHY CHOOSE THEM?

    Working with Paragon PR, you will benefit from growth hacking, thought leadership, branding services and even sales support to maximize your bottom line.

    It offers an end-to-end solution for brands that need improved visibility, competitive positioning, and a customized growth strategy that focuses on revenue generation.

    Paragon_crypto marketing agencies
    Source: paragonpr.com

    10.ICODA

    ICODA-Agency-logo-profile

    ICODA

    Florida, USA 28

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Florida, USA

    Number of employees: 28

    KEY SERVICES

    • NFT Consulting and Promoting
    • Influencer Marketing
    • Blockchain Consulting
    • Web Development 
    • De-fi Creation

    NOTEWORTHY CLIENTS

    • Starly
    • NewsCrypto
    • Locklet
    • ABCC

    WHY CHOOSE THEM?

    If you have an idea but no knowledge, resources, or infrastructure to bring that project to life, this is the crypto (or NFT) agency for you. 

    ICODA can advise you on the best blockchain trends and strategies for your business and help you develop your brand from the ground up.

    In addition to a comprehensive set of marketing services, ICODA provides unique offerings like de-fi creation and NFT and blockchain consulting for startups and growing brands alike.

    Icoda_crypto marketing agencies
    Source: icoda.io

    11.FireCask

    FireCask_logo

    FireCask

    Prestwich, UK 15

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Prestwich, UK

    Number of employees: 15

    KEY SERVICES

    • Market Research
    • Digital Production
    • Brand Partnerships
    • Email Marketing
    • Website Development and Design
    • Website Security

    NOTEWORTHY CLIENTS

    • Beauty Bay
    • Expedia
    • Funding Circle
    • Peli

    WHY CHOOSE THEM?

    FireCask has been in the game for some time and has developed an impressive portfolio of successes in the crypto and NFT markets.

    It offers everything you need to design, develop and market your product, from market research to multi-channel ad campaigns, social media, brand partnerships and digital PR. 

    FireCask also offers services to aid the design, development, maintenance and security of your website while managing your SEO and ongoing site optimization.

    FireCask_crypto marketing agencies
    Source: firecask.com

    12.Lunar Strategy

    Lunar Strategy__Logo

    Luna Strategy

    Lisbon, UK 16

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2019

    Location: Lisbon, UK

    Number of employees: 16

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Game Starter
    • Dark Frontiers
    • PixelPix
    • Nobility Token

    WHY CHOOSE THEM?

    Lunar Strategy is a Web3 agency and a great solution for businesses in the crypto, NFT, metaverse and gaming sectors. 

    Its strategies aim to build your brand and grow a loyal and invested consumer base that interacts with one another and promotes your business to their peers. 

    Lunar Strategy is well-known for its expert NFT advertising services, PR, brand engagement and communications services.

     

    Lunar Strategy
    Source: lunarstrategy.com

    How to Choose the Right Crypto Marketing Agency to Use for Your Project

    Choosing the right crypto marketing agency requires a thorough evaluation of their expertise, reputation, services, and the agency’s alignment with your project’s goals and values.

    Here are some key things to consider when you’re choosing the best agency for your crypto project:  

    • Expertise in Crypto Marketing: Evaluate the agency’s expertise in the crypto industry, including their understanding of blockchain technology, cryptocurrencies, and the latest market trends.
    • Reputation: Research the agency’s reputation and track record by looking at client testimonials, reviews, and case studies.
    • Transparency: Choose an agency that is upfront about costs, timelines, reporting, and how they will communicate with you.
    • Regulatory Compliance: Ensure the agency understands and complies with the legal and regulatory requirements in the crypto space, which can vary significantly by region.
    • Crypto Marketing Services Offered: At a minimum, the agency should offer social media management, public relations, community engagement, influencer partnerships, and paid advertising.
    • Crypto Industry Connections: Check if the agency has established connections with key players in the crypto industry, including exchanges, influencers, and media outlets.
    • How They Measure Their Results: Discuss the agency’s approach to measuring success and ROI. Ensure they track relevant metrics like user acquisition, engagement, and conversions.
    • Communication and Collaboration: Assess their responsiveness and willingness to collaborate closely with your team, as effective teamwork is crucial in crypto marketing.
    • Data Security: Discuss data security measures and privacy practices, especially when handling sensitive information related to your crypto project.
    • Contracts and Terms: Carefully review the agency’s contracts, terms, and any potential exit strategies to protect your interests.
    • The X Factor: Your agency is going to be a huge part of your journey with this crypto project, and it’s important that you choose people you can work with long-term. Speak to a few agencies before you commit, and choose one that aligns with your values and your company culture.

    Wrapping Up

    Choosing the right marketers for your needs is no easy task but every agency on this list is an expert in crypto marketing, with extensive experience in the industry and a robust set of services. 

    Take your time and review your options, choose the ones that stand out for providing the services you need now, at this stage of your business, and then reach out to those. 

    Plus, most offer a free first consultation and can give you a detailed picture of how they will support you if you choose to work with them!

    Frequently Asked Questions

    What is a crypto marketing agency?

    A crypto marketing agency helps small and large businesses in the NFT, crypto, and blockchain spaces. These agencies offer NFT marketing services like social media marketing, business development, PR, and growth hacking to skyrocket these businesses. Read this article to find out how to choose the best crypto marketing agencies and which are the best in the UK and North America.

    How to choose an NFT agency?

    When choosing an NFT agency, there are various factors to consider. These factors include how much the agency charges, which clients they've worked with, and what level of PR, business development, and content production services they offer. This article has the top factors to evaluate a crypto and NFT marketing agency and the best agencies in the UK and North America.

    Why should I get a crypto marketing agency?

    You should get a crypto marketing agency to help you grow your business, reach new consumers and develop NFTs that customers want to buy. These agencies have seasoned professionals and offer the perfect services to help your business achieve this. Read this article for the top crypto marketing agencies and how to choose the best one for your business.

    References

    FinTech Magazine: Top 10 Cryptocurrencies in 2023 By Market Capitalisation

    MarTech Alliance: NFTs and Marketing: Stats and Trends for 2022

    Morning Consult: Millennials, Not Gen Zers, Are Driving the Recent Physical and Digital Collectibles Boom

    Statista: Number of Ethereum Transactions Per Day on the Blockchain from August 2015 to 2022

    Statista: Cumulative Detections of Newly-Developed Malware Applications Worldwide from 2015 to March 2020