12 Best Crypto Marketing Agencies in 2023 [North America & UK Full Review]

Well-executed crypto marketing is critical for success in the fast-paced, highly competitive, and rapidly evolving crypto industry! 

In 2022, the global crypto market was worth $4.67 billion. Between 2023 and 2030, it is projected to expand at an impressive 12.5% compound annual growth rate (CAGR).

So, how do you make a dent in the incredibly fast-paced, dynamic, and competitive cryptocurrency market?

As in any highly competitive niche, the answer is marketing. Crypto marketing, to be specific.

Crypto marketing is quite different from marketing in other niches. It requires in-depth knowledge of the crypto market and its unique audience, so you need a great crypto marketing agency!

We have selected all the best agencies specializing in crypto, blockchain, and NFT marketing to bring you this detailed review of the best crypto marketing agencies in the US and UK. 

Let’s get straight to it!

What is Crypto Marketing?

Crypto marketing refers to the marketing strategies and channels used to promote crypto projects, while overcoming the unique challenges of the highly competitive and dynamic crypto market. 

To be successful in the crypto space, you need marketing that is tailored to your needs and speaks directly to your unique challenges.

As such, crypto marketing differs from marketing in other niches in several ways:

• The crypto industry is highly technical and rapidly evolving, which means marketing efforts must cater to a tech-savvy audience and stay abreast of the latest developments.
• Trust and security are paramount in crypto marketing due to the industry’s prevalence of scams and hacks, requiring a strong emphasis on transparency and credibility.
• Crypto marketing relies heavily on online communities and social media, leveraging platforms like Twitter, Reddit, Telegram, BitcoinTalk, Steemit, and Quora for communication and engagement.
• Community-driven initiatives and influencer marketing play a significant role in shaping the industry’s narrative and driving user adoption.

What About NFT Marketing? Where Do NFT Projects Fit Into Crypto Marketing?

Because of the close relationship between NFTs and crypto, most agencies in this space offer marketing services for both.

An NFT (non-fungible token) is a data unit that can be sold or traded. NFTs are typically images, videos, digital products, and audio files.

NFTs often rely on cryptocurrencies like Bitcoin and Ethereum to exist because they are developed from the same programming. When trading NFTs, you’ll notice they’re always powered by a cryptocurrency.

So, if you’re looking for a great NFT marketing agency, most of the agencies in this review can help your NFT project succeed!

Check out this short video by CryptoNaNi:

12 Best Crypto Marketing Agencies in the US & UK

1.Bitmedia

Bitmedia was established in 2014 by a group of digital marketing experts with a passion for crypto. It is now a full-service marketing agency and offers a specialized crypto ad marketplace.

Its team of experienced experts can take care of all your marketing, from A to Z. This includes everything from paid ad campaigns, to creative services, press releases, content distribution, and influencer marketing.

Bitmedia’s specialized marketplace for crypto ads matches advertisers and relevant publishers for more effective paid ad campaigns. The platform is comprehensive but still simple to use, and ads are highly customizable, allowing you to customize your targeting, timing, creative content, and budget from one place.

Ad formats include text ads, responsive ads, image ads, and HTML5 ads. The platform also offers features for tracking and reporting to monitor your campaigns.

All-in-all, Bitmedia offers a robust set of services, from a DIY, paid ad platform to managed services for all aspects of crypto and NFT marketing.

2.NinjaPromo

NinjaPromo is a leading, full-service digital marketing agency with a global footprint. It specializes in crypto and blockchain marketing, as well as FinTech, software/SaaS, i-gaming, and B2B marketing.

As a full-service agency, NinjaPromo offers everything you need to promote your crypto brand across multiple channels.

Services include social media, paid media, PR, influencer marketing, email marketing, and mobile marketing. NinjaPromo also offers creative services (including video production), as well as expert web and app design and development.

For crypto marketing in particular, NinjaPromo is one of the most experienced agencies, having worked with numerous successful crypto and blockchain brands.

They work with clients of all sizes, from start-ups and SMEs to global brands. NinjaPromo’s global footprint is an added advantage for crypto brands operating across multiple regions.

NinjaPromo takes a holistic and performance-focused approach, developing customized marketing plans and strategies to achieve real, measurable results for their clients.

They have extensive experience working with clients in the crypto space, and they’re skilled at creating agile marketing plans that can adapt quickly to changes in the highly competitive and fast-paced industry.

3.Omni Agency

Omni Agency is a leading Web3 marketing agency specializing in Web3 strategy and community building.

Omni Agency’s small team of experts is selective when it comes to the projects they take on, which allows them to really engage with each project and provide exceptional service to their clients.

They’re ‘on a mission to build the next Web3 unicorn’, and as a full-stack agency, they provide all the expert services to do it.

They take a strategic approach that begins with developing a comprehensive NFT marketing strategy based on defining a benchmarked of success for that specific project, understanding the customer journey from end to end, and identifying the best channels to use.

Omni Agency aims to achieve the highest possible client win/loss ratio, and once they have a strategic game plan for the project, they execute it from end to end.

Omni Agency has an excellent track record, working with some of the most successful brands in the business, and has consistently been recognized as a top-rated agency.

4.Coinbound

Coinbound is all about making businesses go viral through NFT marketing and promotion. This crypto and NFT marketing agency have a small but experienced team of experts to deliver core services for NFT marketing.

You can depend on Coinbound for the top NFT influencers on Twitter, TikTok, YouTube, and more to maximize brand awareness for your business. 

5.Crypto Media Hub

Prepared to help businesses source and secure investors and further develop their brand, Crypto Media Hub is an ideal solution for small companies. This agency will handle your PR tactics, produce and promote content for your NFT project and implement your branding. 

 

6.Byzantium

If you’re looking for an NFT agency in the UK that can help you from the start of your NFT project to the finish, Byzantium is your best bet. This agency offers support for sourcing NFT project investors, maintaining them, developing your NFT project, and nurturing your public image. Byzantium provides a long list of marketing services. You can also rely on this agency for technical and creative input for any NFT and crypto project.

7.Bitcoin Marketing Team

As one of Europe’s oldest and best crypto marketing agencies, Bitcoin Marketing Team has a wide range of services and renowned clients. Besides developing a foolproof NFT marketing strategy for your brand, this agency will ensure it goes viral, and you achieve your desired key performance indicators (KPIs). Another excellent aspect of this agency is they provide detailed analytics to guide your NFT marketing strategy.

8.Blockchain PR

This agency offers creative services. Blockchain PR will guide you through a robust and tailored creative process while optimizing your workflow and growth efforts. This agency will also use innovative design elements to make your NFT project unique. 

9.Paragon PR

Paragon PR is very similar to Melrose PR. Yet, this crypto and NFT marketing agency also include sales support in their service delivery. This entails competitive positioning, a sales toolkit tailored to your business and they’ll advise you on and host promotions for your brand. 

10.ICODA

ICODA doesn’t focus a lot on the PR and brand engagement aspect of a crypto or NFT project but on the actual project itself. If you have an idea but no knowledge, resources, or infrastructure to bring that project to life, this is the NFT agency you go to. ICODA can advise you on the best blockchain trends and strategies for your business and help you develop NFTs that sell. 

11.FireCask

FireCask has been in the NFT and crypto game for some time and has developed an impressive portfolio because of that. Not only does this NFT agency offer everything you need to design, develop and market NFTs in the crypto space, but there are other vital service offerings too. For example, FireCask can help you design, develop, maintain and secure your website while managing your PR and social media tactics. 

12.Lunar Strategy

Lunar Strategy is a well-known in NFT advertising and considered the crypto marketing agency in the UK with clients in the gaming industry. This agency has worked with tonnes of metaverses. If your business wants to get into metaverse marketing, this is the agency for you. You can also depend on Lunar Strategy for PR and brand engagement and communications. 

How to Choose the Right Crypto Marketing Agency to Use for Your Project

Choosing the right crypto marketing agency requires a thorough evaluation of their expertise, reputation, services, and the agency’s alignment with your project’s goals and values.

Here are some key things to consider when you’re choosing the best agency for your crypto project:  

• Expertise in Crypto Marketing: Evaluate the agency’s expertise in the crypto industry, including their understanding of blockchain technology, cryptocurrencies, and the latest market trends.
• Reputation: Research the agency’s reputation and track record by looking at client testimonials, reviews, and case studies.
• Transparency: Choose an agency that is upfront about costs, timelines, reporting, and how they will communicate with you.
• Regulatory Compliance: Ensure the agency understands and complies with the legal and regulatory requirements in the crypto space, which can vary significantly by region.
• Crypto Marketing Services Offered: At a minimum, the agency should offer social media management, public relations, community engagement, influencer partnerships, and paid advertising.
• Crypto Industry Connections: Check if the agency has established connections with key players in the crypto industry, including exchanges, influencers, and media outlets.
• How They Measure Their Results: Discuss the agency’s approach to measuring success and ROI. Ensure they track relevant metrics like user acquisition, engagement, and conversions.
• Communication and Collaboration: Assess their responsiveness and willingness to collaborate closely with your team, as effective teamwork is crucial in crypto marketing.
• Data Security: Discuss data security measures and privacy practices, especially when handling sensitive information related to your crypto project.
• Contracts and Terms: Carefully review the agency’s contracts, terms, and any potential exit strategies to protect your interests.
• The X Factor: Your agency is going to be a huge part of your journey with this crypto project, and it’s important that you choose people you can work with long-term. Speak to a few agencies before you commit, and choose one that aligns with your values and your company culture.

Wrapping Up

Choosing a crypto and NFT marketing agency is difficult, but take your time and carefully review your options. Many of the agencies on this list also provide free consultations. This is an excellent way to determine how the agency can help you and which NFT marketing services they offer without spending a dime. 

References

MarTech Alliance: NFTs and Marketing: Stats and Trends for 2022

Morning Consult: Millennials, Not Gen Zers, Are Driving the Recent Physical and Digital Collectibles Boom

Statista: Number of Ethereum transactions per day on the blockchain from August 2015 to January 9, 2022 and Cumulative detections of newly-developed malware applications worldwide from 2015 to March 2020