12 Best NFT & Crypto Marketing Agencies in 2023 [North America & UK Full Review]

If your brand is in the NFT and crypto space, you’d know how darn competitive it is! About 1000 NFTs are sold every day, which isn’t a very big number considering NFT sales amount to $10 to $20 million every week. How do you get your NFTs to be one of those 1000s sold or engage the 29% of men in the US that want to buy NFTs?

And if we’re looking at marketing crypto, it only becomes more competitive. In just one day, Ethereum gets more than 1 million transactions, and already by last year March, there was over 600 million new crypto malware in circulation.

The NFT and crypto environments are no doubt expanding by the second, and if your brand doesn’t jump in before the market becomes saturated, you’re going to miss out.

Well, we have one solution: hire an NFT and crypto marketing agency and watch your business dominate the market. But we don’t expect you to find the perfect agency yourself.

We’ve researched and evaluated various crypto marketing agencies in North America and the UK so you can choose the best agency. Plus, we have the top tips to choose an ideal agency and maximize your NFT and crypto marketing efforts to double your bottom line in 2023.

Here we go!

What is NFT & Crypto Marketing?

To give you a clear explanation of NFT and crypto marketing, let’s separate these two terms. NFT stands for Non-fungible token, and these are data units that can be sold or traded. NFTs are typically images, videos, digital products, and audio files. These are popular in the gaming community, and gamers can purchase NFTs as in-game items like collectibles, event tickets, avatars, and apparel for their avatars.

But how does cryptocurrency have anything to do with NFTs? NFTs rely on cryptocurrencies like Bitcoin and Ethereum to exist. This is because NFTs are developed from the same programming as cryptocurrencies are. When trading NFTs, you’ll notice they’re always powered by a cryptocurrency.

Because of the close relationship between NFTs and crypto, most agencies in this space offer marketing services for both. You can rely on NFT and crypto marketing agencies to engage more consumers with your cryptocurrency and purchase your NFTs. 

Source: CryptoNaNi

What NFT & Crypto Marketing Services Do Agencies Offer?

Public Relations

Public relations (PR) is vital for NFT and crypto marketing strategies. Consumers need to see your business and offerings are credible before they purchase your crypto and NFTs. The NFT and crypto space is new for many consumers, so they need to feel comfortable before working with your business.

Under PR services, NFT and crypto marketing agencies usually offer a range of services. These services cover media relations strategies, public image support, and shock events. With these PR services, you can ensure your brand reputation is pristine and engages customers. 

Digital Production

Digital production is necessary for agencies to design and develop their NFTs. This includes content and video production, which will help your marketing efforts. What digital creation and promotion you need depend on what you want your NFT project to look like and achieve. 

Growth Hacking

Like any business and marketing strategy, you need growth hacking. Growth hacking involves using marketing tactics like influencer marketing to increase brand awareness and drive more traffic to your brand. Your NFT and crypto marketing agency may also prescribe social media contests, giveaways, events, and optimizing your website for growth hacking. 

It’s always a good idea to speak to your agency first about how they can help grow your brand to determine whether they have what you need. Small businesses may need more intensive growth hacking strategies than large companies looking to secure more customer loyalty.

Web and App Development 

Particularly for small and up-and-coming agencies, web and app development is crucial. You need an optimized platform to promote and sell your services while offering your customers security. NFT and crypto agencies can help you with this through web and app design and development. You can include fun elements like gamification in your apps too!

How Do We Evaluate Them and How You Should Choose Them?

1. Their PR services. PR is highly essential for NFT and crypto businesses, and your agency needs to offer enough PR support. With the help of PR support, you can secure social proof and build credibility for your business. 
2. What past clients say. When choosing an NFT and crypto marketing agency, look at testimonials and case studies. Determine whether the agency’s past clients found them helpful, effective, and efficient. Look at review sites besides relying on testimonials from the agency’s website. 
3. What kind of businesses they’ve worked with. You need to ensure your agency has worked with brands similar to yours. You’re not going to choose an agency that’s worked with micro businesses if you’re a large company. 
4. Whether they offer unique services. It’s always an advantage to find an agency that offers more than the bare minimum. Opt for one that provides services to stimulate your business more than the average agency can. 
5. How much do they cost? Before committing to any agency, speak about the cost of their services and determine whether you can afford this. Consider the running costs and if you can afford this in the long-term. The last thing you want to do is go bankrupt from hiring an NFT and crypto marketing agency. 
6. How long they’ve been in the NFT and crypto environment. NFTs and cryptos have a lot of red tape around them. They also still need to win over the trust of millions as only 23% of millennials trade NFTs. Your agency should understand this and have a more than competent grasp on the market share, trends, target audience, etc. 
7. How much can help with business development and growth? We spoke about choosing an agency with enough PR services. The same goes unsaid for business development and growth hacking. These services may also be essential for small companies looking to expand quickly. 
8. If they have expert members on the team. Work with an agency that has seasoned professionals on its team. Speak to your agency about this and ask about the backgrounds and experience of the professionals leading your project. 
9. What results they’ve generated for crypto. Because of the mistrust around crypto, it’s not as easy to generate profit from it as most services. However, an impressive agency would boast significant results in how much money they’ve generated for their clients through crypto marketing. 
10. If they offer robust content production and marketing services. If you’re looking for a long-term contract with the agency, they need to have these services. Marketing, in this case, includes digital and in-person marketing. Your agency should have the expertise to deploy innovative marketing approaches, tailored to your goals. You also need an agency that can create, distribute and promote content for your NFT project.

12 Best NFT & Crypto Marketing Agencies in the US and the UK

If you have little or no knowledge about NFTs and crypto marketing, developing an NFT strategy can be mind-boggling. You can save yourself time and trouble by opting for any of the best NFT and crypto marketing agencies:

1.Bitmedia

Bitmedia was established in 2014 by a group of digital marketing experts with a passion for crypto. It is now a full-service crypto marketing agency and offers a specialized crypto ad marketplace.

Its team of experienced experts can take care of all your crypto marketing, from A to Z. This includes everything from paid ad campaigns, to creative services, press releases, content distribution, and influencer marketing.

Bitmedia’s specialized marketplace for crypto ads matches advertisers and relevant publishers for more effective paid ad campaigns. The platform is comprehensive but still simple to use, and ads are highly customizable, allowing you to customize your targeting, timing, creative content, and budget from one place.

Ad formats include text ads, responsive ads, image ads, and HTML5 ads. The platform also offers features for tracking and reporting to monitor your campaigns.

All-in-all, Bitmedia offers a robust set of services, from a DIY, paid ad platform to managed services for all aspects of crypto marketing.

2.Coinbound

Coinbound is all about making businesses go viral through NFT marketing and promotion. This crypto and NFT marketing agency have a small but experienced team of experts to deliver core services for NFT marketing.

You can depend on Coinbound for the top NFT influencers on Twitter, TikTok, YouTube, and more to maximize brand awareness for your business. 

3.Crypto Media Hub

Prepared to help businesses source and secure investors and further develop their brand, Crypto Media Hub is an ideal solution for small companies. This agency will handle your PR tactics, produce and promote content for your NFT project and implement your branding. 

 

4.Byzantium

If you’re looking for a crypto agency in the UK that can help you from the start of your NFT project to the finish, Byzantium is your best bet. This agency offers support for sourcing NFT project investors, maintaining them, developing your NFT project, and nurturing your public image. Byzantium provides a long list of marketing services. You can also rely on this agency for technical and creative input for any NFT and crypto project.

5.Bitcoin Marketing Team

As one of Europe’s oldest NFT & crypto marketing agencies, Bitcoin Marketing Team has a wide range of services and renowned clients. Besides developing a foolproof NFT marketing strategy for your brand, this agency will ensure it goes viral, and you achieve your desired key performance indicators (KPIs). Another excellent aspect of this agency is they provide detailed analytics to guide your NFT marketing strategy.

6.Melrose PR

Contrasting many of the other agency’s on this list, Melrose PR specializes in the PR and communications aspects of crypto businesses. They’ll help by driving customer appreciation and giving your brand a good image while promoting your content on the best platforms. The thought leadership services are an innovative offering by this agency. 

 

7.Blockchain PR

This agency offers creative services. Blockchain PR will guide you through a robust and tailored creative process while optimizing your workflow and growth efforts. This agency will also use innovative design elements to make your NFT project unique. 

8.Paragon PR

Paragon PR is very similar to Melrose PR. Yet, this NFT and crypto marketing agency also include sales support in their service delivery. This entails competitive positioning, a sales toolkit tailored to your business and they’ll advise you on and host promotions for your brand. 

9.ICODA

ICODA doesn’t focus a lot on the PR and brand engagement aspect of a crypto or NFT project but on the actual project itself. If you have an idea but no knowledge, resources, or infrastructure to bring that project to life, this is the agency you go to. ICODA can advise you on the best blockchain trends and strategies for your business and help you develop NFTs that sell. 

10.Crowdform

Crowdform offers a more technical approach to NFT and crypto marketing. Businesses look to this agency for digital product development and consultation, web development, and app development. So Crowdform would be an ideal choice if you’re looking for an agency that can help develop your NFT and crypto marketing product and the platforms to market it from. 

11.FireCask

FireCask has been in the NFT and crypto marketing game for some time and has developed an impressive portfolio because of that. Not only does this agency offer everything you need to design, develop and market NFTs in the crypto space, but there are other vital service offerings too. For example, FireCask can help you design, develop, maintain and secure your website while managing your PR and social media tactics. 

12.Lunar Strategy

Lunar Strategy is a well-known NFT and crypto agency in the UK with clients in the gaming industry. This agency has worked with tonnes of metaverses. If your business wants to get into metaverse marketing, this is the agency for you. You can also depend on Lunar Strategy for PR and brand engagement and communications. 

Conclusion & Our Two Top Picks

Our favorite pick for the best NFT and crypto marketing agencies in North America is Crypto Media Hub. This agency provides all any business needs to develop, promote, and grow their NFT and crypto projects. Crypto Media Hub also has a great list of clients in its portfolio and its investor and fundraising services are a huge advantage.

When it comes to the best crypto and NFT marketing agencies in the UK, we believe Byzantium is your best bet. What we like about this agency is its variety of robust services to help businesses at every stage of their NFT project. This agency has also been in this market for a long time. By the looks of its portfolio, Byzantium knows what they’re doing.

Choosing an NFT and crypto marketing agency is difficult, but take your time and carefully review your options. Many of the agencies on this list also provide free consultations. This is an excellent way to determine how the agency can help you without spending a dime. 

References

MarTech Alliance: NFTs and Marketing: Stats and Trends for 2022

Morning Consult: Millennials, Not Gen Zers, Are Driving the Recent Physical and Digital Collectibles Boom

Statista: Number of Ethereum transactions per day on the blockchain from August 2015 to January 9, 2022 and Cumulative detections of newly-developed malware applications worldwide from 2015 to March 2020