Telegram Marketing: The Ultimate Guide to Scale with Telegram [2023]

By Adrienne Bosch Last updated: 04.18.2023 12 minute read Marketing Guides

Telegram, the newest and hottest instant messaging app, seems to be everywhere these days – and for good reason. It’s fast, secure, and, most importantly, growing in popularity. And as with any new social media platform, people want to make use of its massive reach and innovative capabilities; thus, Telegram marketing was born!

At the core of Telegram’s methodology are data safety and personal security. These things are evermore present in people’s minds as massive corporations sell bucketloads of personal information to the highest bidder. And this is one of the most significant factors contributing to the continued spikes in Telegram’s popularity.

However, Telegram is still relatively new, with a host of features unique to the platform. This makes it difficult to know how to create an effective Telegram marketing campaign right out of the gate.

That’s where we come in!

This Telegram marketing ultimate guide will cover everything you need to know about this social media platform.

We will discuss its rise in popularity, benefits, features, tools, and, most critically, how to use it to your advantage.


Let’s jump right in!

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    Telegram: Growth Stats

    In 2021, Telegram saw an incredible increase in the number of users switching over to their platform after the WhatsApp policy update.

    In early January of that year, Meta’s WhatsApp revealed that they had provided another of the corporation’s child companies, Facebook, with user information. This sparked a mass migration to other messaging platforms, predominantly Telegram.

    Impressively, in 2021, Telegram was the most downloaded mobile, non-gaming app, with over 63,000,000 new users acquired in a single year.

    What’s more, 60% of all Telegram users only started using this platform in the last three years – a testament to how fast this company is growing.

    Furthermore, as of April 2022, Telegram has a monthly active user count of 500,000,000, making it the world’s second-most-used messaging platform.

    Infographic of Telegram Global User Base
    Source: Statista

    With Telegram’s massive success that doesn’t seem to be letting off any time soon, it is a brilliant opportunity to get into the Telegram marketing space. Because this social media platform can increase sales, customer engagement, and client satisfaction, it is a powerful, often overlooked marketing tool.

    Summary: Telegram Growth Stats

    Telegram, the world’s second-largest messaging platform, is growing at an incredible rate. In April 2022 alone, they had over 500 million active monthly users, making it a powerful marketing tool.

    The Benefits of Telegram Marketing

    Keeping Audiences Informed

    Telegram’s “Channel” feature makes it easier than ever to keep your audience and user base informed of any changes or new products and services.

    Just create a channel, either public or private, and send out those invites!

    Then whenever you post about anything, these loyal users will instantly be informed. This is a great way to keep people up-to-date on what your brand is doing at all times.

    Communicate Better With Customers

    Telegram’s channels also allow for better customer communication, as they are essentially chat groups. People tend to be more honest and open in a relaxed environment, making a group text a great place to interact with your customers.

    In addition, this casual environment helps to humanize your brand, making it easier for current and potential customers to engage and support you.

    You Can Offer 24/7 Support with Telegram Bots

    Another one of Telegram’s great features is its bots.

    These bots can be used to automate a lot of customer interaction, such as FAQs, placing orders, customer complaints, and more.

    This has the result of driving engagement and customer satisfaction and should not be underestimated as a marketing tool. If your customers can get a hold of you anytime, this helps them think more fondly about your brand – which is always a good thing.

    Telegram Bots Image
    Source: Telegram

    Summary: Telegram Marketing Benefits

    1. Keep Your Audience Informed: Telegram’s channel feature makes it easier to keep your audience and user base informed of any changes, new products, and services.
    2. Communicate Better with Customers: Channels also allow for better customer communication, as they are essentially chat groups.
    3. Offer 24/7 Support with Telegram Bots: Telegram bots can be used to automate customer support interactions, such as FAQs, placing orders, customer complaints, etc.

    6 Telegram Marketing Tactics

    1.Use Telegram Channels

    Telegram channels are a unique feature when it comes to instant messaging apps. These channels are one-way only, meaning that the creators and admins of the said channel are the only ones who can send messages.

    Everyone else, customers and the general public interested in the channel, can subscribe to it and be notified when anything is posted. However, they can not post anything themselves.

    Therefore, Telegram Channels are a great place to keep people up-to-date on what your brand is doing, whether that be rolling out a new product or sharing informational articles on your business blog.

    As with a lot of the Telegram features, channels also help to humanize your brand and allow you to connect with people where they are already spending their time – on messaging services.

    Telegram Channels Image
    Source: Telegram

    2.Engage via Telegram Groups

    Differing from channels in a significant way, Telegram Groups are a multi-way chat group, just like any other messaging service. However, the key difference is that these groups can be made public, thereby being searchable and not invite-only.

    With a limit of 200k members, groups are the perfect place to interact directly with your users or customers. This feature further humanizes your brand, more so than channels, as your consumers have a direct path to talk to your brand about anything.

    The ability to be heard and to interact with a brand increases customer interaction and satisfaction. As a result, groups improve how people view your brand, thereby helping you to create a positive brand image – something we all strive for!

    3.Leverage Telegram Bots

    Another really cool and unique feature is the Telegram marketing bot. These bots can be added anywhere, from chats to both groups or channels, to help automate client interaction.

    Telegram has a number of bots for your company to choose from; there are bots created by other users, and if none of those suit you, you can even make your own.

    These bots can be used to set up frequently asked questions and to field customer complaints or queries. What’s more, they can even be used to let customers place orders through Telegram itself.

    The possibilities are endless.

    This means that you increase both customer engagement and satisfaction, things that are invaluable in marketing and promoting a friendly brand identity.

    4.Interact and Gather Feedback with Telegram’s Quizzes & Polls

    Have you ever wondered what your customers are thinking? What they’d like to see next? If they like A or B more?

    Well, it’s simpler than ever to find out with Telegram’s quizzes and polls.

    Both poles and quizzes (also known as surveys), much like bots, can be implemented anywhere, from channels to chats and groups.

    These powerful tools can give you insight into customers’ minds, highlighting what they like, what they don’t like, and what they want more of. And even more significantly, it drives customer engagement and lets your consumers feel heard, and like they have an impact on what your brand chooses to do.

    Telegram Poles
    Source: Telegram

    5.Targeting with the Telegram Ad Platform

    Another helpful feature is the Telegram Ad Platform, which sends sponsored messages in open channels with 1,000 or more subscribers. With this tool, it’s easy to keep track of your advertising and budgets, choose where your ads will show up, and see how well they’re doing.

    Due to Telegrams’ focus on security, they do not mine user’s personal data, meaning that sponsored messages only appear on the public channels where their content is relevant.  This means that every Telegram user who goes to a specific channel will see the same ads.

    These ads are a valuable and effective way of getting the word out about your brand and products and gaining the interest of future consumers.

    6.Use Telegram to Drive Qualified Traffic

    As mentioned above, Telegram’s bots, channels, and groups can all be used to drive traffic to your website or other social media platforms. The nature of Telegram makes it a great place to engage with a highly targeted audience, making the traffic you generate on Telegram particularly relevant.

    One way drive traffic using Telegram is to post interesting snippets of content with a link to the full resource on your website.

    For example, by posting short snippets of long-form content found on other platforms or promoting a 24-hour deal, you can pique consumers’ interest, thereby funneling them to where you want them to go.

    This allows more control of what customers interact with and view and can be a more reliable marketing strategy.

    If you want to learn more about this, check out this video by The School of Digital Marketing

    Summary: 6 Telegram Marketing Tactics

    1. Use Telegram Channels: One-way channels where brands can post content.
    2. Engage via Telegram Groups: Chat groups where anyone can send a message.
    3. Leverage Telegram Bots: Bots can automate some processes like FAQs and product orders.
    4. Targeting with Telegram’s Ad Platform: You can purchase targeted ads that will be a featured message on any group with more than 1k members.
    5. Interact and Gather Feedback with Quizzes and Polls: You can run quizzes or polls to find out what your consumers want more of.
    6. Drive Qualified Traffic: The features above can be used to drive traffic to your website or other social media profiles.

    3 Telegram Marketing Tools

    1. Telegram Scraper

    The Telegram Scraper lets you retrieve and search through your own (brand’s) chat history. This powerful unofficial Telegram API gives you scalable Telegram message data. You can use it in your data projects, business reports, and as the basis for brand-new apps.

    It allows you to:

    • Save a copy of your chat history.
    • Use specific keywords to find messages in your chat history.
    • Quickly and effectively get survey answers from people.
    • Look for patterns and trends.
    telegram scraper
    Source: Telegram Scraper

    2. Telegram Auto

    Telegram Auto is a marketing tool for Telegram that has everything you need.

    The best way to grow your group is to import the most active members of your competitors’ groups, so this is a great option. With this Telegram marketing tool, you can export the people in a Telegram group to a text file, and then add them to your own group or channel.

    Using this Telegram marketing software, you can also send mass messages to any group member.

    telegram auto
    Source: Telegram Auto

    3. Telegram Sender

    Telegram Sender gives you the chance to communicate with other people who are part of a related group or channel. This marketing tool uses cutting-edge web automation technologies to send messages and get member IDs from other channels or groups.

    It also lets you send automatic messages to the members of any Telegram group or channel with the click of a button.

    Telegram Sender
    Source: Telegram Sender

    Summary: 3 Top Telegram Marketing Tools

    1. Telegram Scraper
    2. Telegram Auto
    3. Telegram Sender

    Telegram Marketing Case Study: Washington Post

    The Washington Post, one of the largest US-based newspapers, has been using Telegram for a while now, since March 2016 to be exact, with much success.

    This newspaper outlet has been experimenting with messaging apps and social media for a number of years now, and they’ve got it down to a T.

    Making use of Telegram’s host of features, the Washington Post incorporates both bots and channel features on this social media platform. As a result, they drive traffic to their website.

    But how do they do this?

    Well, it’s simple.

    Each day, the Washington Post features highlights of their top, most exciting stories on their channels. And what this does is peak people’s curiosity.

    The Washington Post Telegram Channel
    Source: Washington Post

    Suppose you see an attention-grabbing headline, with a sentence or two further deepening the intrigue. In that case, you’ll most likely want to read the full post. And the Washington Post utilizes this.

    Moreover, it serves as a way to gain the attention of those readers who do not have enough time each day to sift through all the news outlets’ articles. These highlights are short and not too frequent, making them optimal for engaging this type of customer.

    As a result, the Washington Post’s Telegram marketing strategies serve to drive customers to their main website. And they are very successful in using these techniques.

    Summary: The Washington Post Telegram Marketing Case Study

    The Washington Post, one of the leading newspapers in the United States, used Telegram to successfully generate traffic to its website by using both bots and channel features to create interest and drive engagement.

    Final Thoughts on Telegram Marketing

    And there you have it – everything you need to know about Telegram marketing!

    As Telegram is relatively new in terms of mainstream popularity, it can be bewildering to know where to start. And even more challenging to set up an effective marketing strategy.

    But if you just follow the advice in this article, you’ll be well on your way to turning Telegram, and all its features, into a sales and branding tool to rival any other!

    Frequently Asked Questions

    Why are companies choosing Telegram for marketing?

    Telegram is a great way for people new to social media marketing to get started because it is free and easy to use. What’s more, Telegram is an excellent option for businesses that want to reach their target audience in a safe space because it emphasizes privacy and security more than other platforms. Read the full guide to learn more about Telegram marketing and the benefits for your brand.

    Can Telegram be used for marketing?

    Yes, Telegram is great for marketing. On Telegram, you can build channels and groups to discuss your products and services with potential customers. You can also save time and effort by automating various operations in your Telegram account by integrating useful bots. Read the full guide to learn more about marketing on Telegram, and the best strategies to use.

    What is the benefit of Telegram promotion?

    Telegram marketing allows you to create communities, engage with your consumers, exchange news and information, automate sales procedures, increase sales, foster customer loyalty, and much more. Read the full guide to learn more about the benefits of Telegram marketing, and how to promote your brand on Telegram.


    TechTarget: Instant Messaging