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Artificial intelligence writing tools can write all your content for you at a fraction of the cost and in a fraction of the time!
The content is so good that you can’t even tell that a real person didn’t write it. It is also completely original and optimized for SEO.
…at least, that is what AI copy generators claim to be capable of… But can they really do that?
Can you hand over your content generation to a computer, and can AI replace human copywriters?
To find out, we tested some of the most popular of these tools to determine exactly what they can do and which are the best.
This article focuses on Artificial intelligence copywriting automation, how it works, and what AI copy tools claim to be capable of. We will also examine the best ways for human copywriters to use AI to their advantage.
After testing 15 Artificial intelligence copy generators, we chose five of the best to review in detail. For more on each tool, examples of their writing, and our thoughts on what they’re best for – scroll down to the full reviews!
Best AI Copywriting Tools | Pricing | Our P2P Rating |
Jasper (formerly Jarvis.ai) |
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Writesonic |
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Hypotenuse AI |
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Grammarly AI Writing Assistant |
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Hubspot AI Content Writer |
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SemRush AI Writing Assistant |
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AISEO |
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Copy.ai |
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The development of AI copywriting software and tools has made tremendous progress in recent years, particularly since 2020.
Now, dozens of artificial intelligence tools promise to do everything from optimizing your content for SEO and writing unique product descriptions to creating video podcast scripts, social media posts, and entire blogs.
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AI writing assistants use machine learning and natural language processing to generate copy that fits a particular format, style, and tone.
Machine learning is how artificial intelligence algorithms ‘learn’ by processing massive amounts of data and finding patterns in that information. They then use these to generate content that they calculate as statistically probable results based on the inputs given by the person using the software.
Machine learning has allowed artificial intelligence software to learn how to mimic and produce written content that is remarkably close to natural human language patterns.
In computer science and artificial intelligence specifically, Natural Language Processing (NLP) combines machine learning, statistics, and deep learning modes with computational linguistics.
This combination allows computers to process language, as both voice data and text, to understand it in the same (more or less) way that humans do. They can even discern subtle differences in the language used to determine the speaker’s intention and sentiment.
NLP is used in many computer programs that we use every day. Siri, Alexa, and Google all use NLP to help them understand your spoken instructions. Google Translate uses NLP to translate text, and customer service chatbots use NLP to answer your questions.
This video by IBM Technology breaks down the complexity of NLP and its applications:
Now that we know more about what artificial intelligence writing is and how it works, let’s look at AI copywriting generators and what they can do for you:
is video by Shifu Digital gives a neat overview of what GPT-4 is and how it works:
There are dozens of easily accessible artificial intelligence writers that generate content for their users using chatGPT-4 and other learning and generation models.
Let’s take a look at what these tools can do:
Artificial intelligence writing tools are built to generate content for everything from product descriptions, social media captions, and ad copy to website landing pages and long-form blogs and articles.
The most common features and content types include:
Many artificial intelligence writing apps promise to produce high-quality content that is indistinguishable from human-written content.
They also promise it will be grammatically correct, plagiarism-free, and optimized for SEO and sales conversions—all in minutes, with minimal input from you, and at a fraction of the cost.
So, can you use AI to handle all your content writing tasks?
We’re not entirely convinced. Copywriting is a complex and nuanced process involving more than keywords and readable, ‘human-sounding’ text.
Good copywriting and content marketing are the cornerstones of successful digital marketing, regardless of the channels you’re using or the nature of your business.
With so much riding on your writing and the quality of your content, it’s hard to imagine handing it all over to artificial intelligence when the risks are so high.
However, the potential rewards, in terms of the promised efficiency, high quality, and low cost, are certainly appealing!
To find out exactly what AI copy generators can do, we have tested some of the best premium and free copywriting tools on the market.
Overall, the AI copy generators we tested were quite impressive. The content was readable and, frankly, better than much of the human-written content you find written for online marketing. Some of it was even eloquent and compelling to read!
However, many were highly inconsistent, generating as much utter gibberish as usable content.
They were also very inconsistent at picking up the correct context and often generated content that was related to some of the words we had keyed in but not in the relevant context.
For example, ‘checking and measuring your email sender reputation score’ generated content about manners and how to write polite emails. You can see how they ended up there… but it’s not at all useful or relevant content for your marketing!
On the other hand, some were genuinely useful and generated usable content that didn’t need a great deal of editing. Of all the tools we tested, the following emerged as the best and most useful tools to use:
Here are our curated reviews of the top AI copy tools and writing assistants we discovered.
Jasper (formerly known as Jarvis.ai) is one of the most comprehensive premium AI copy tools available. It uses GPT-4 and can generate some pretty impressive content!
Japer can create content for just about everything, including:
When we tested Jasper, what stood out the most for us was how polished and well-articulated the content sounded!
It wasn’t a piece of content that could be taken and used as-is, but the usable parts sounded natural and convincing.
This is an excerpt from the blog post on ‘email sender reputation’ that we asked Jasper to write for us:
“You can do several things to improve your email sender reputation. The most important thing is to focus on delivering high-quality content to your recipients. This means avoiding spammy keywords and phrases, sending emails regularly, and ensuring that your email content is relevant and valuable to your recipients” ~ Excerpt from a blog post by Jasper
Sounds pretty good, right?!
The other standout features that we appreciated were the ability to set the tone of the content, the availability in multiple languages, the grammatically correct and unique content Jasper generates (we ran it through Grammarly’s plagiarism checker to be sure!), and the ability to add multiple team members to collaborate on projects within Jasper.
On the downside, we found that Jasper tended to:
However, proofing and editing the content can easily resolve these issues.
Overall, we were impressed with the quality of the content Jasper produced. It needed careful editing and fact-checking, but the content was well-written and compelling.
Jasper’s Pricing (annual billing for 20% off):
Website: jasper.ai
Writesonic is another hugely popular GPT -4-based AI writing software. This AI copy solution offers several different tools, as well as content generation.
Writesonic allows you to create a wide range of content types, from ad copy, social media posts, and online copy to blog post outlines, SEO meta descriptions, and podcast or YouTube video scripts.
The dashboard is organized so that you can choose the type of content you want to create and then choose from relevant tools and templates.
One of Writesonic’s features that we found particularly useful is Content Rephrase. You can copy any text into it, and it will re-word and paraphrase it.
This is useful if you already have something that contains all the facts but doesn’t read well, need a re-worded and unique version of the same thing for a product description, or want to emulate a competitor’s copy without plagiarizing it.
We found that this software worked better for short content, and we were particularly impressed with how it generated creative and emotive product descriptions, like this one for an all-natural soap:
“Made with natural ingredients and pure essential oils, Mint and Lime soap bars are vegan, cruelty-free, and contain no SLS, parabens, or palm oil. The combination of peppermint oil and spearmint extract helps to keep your skin feeling refreshed with a cool tingle. These mild soaps are perfect for sensitive skin, and the coconut oil helps to gently cleanse the skin by removing excess dirt without over-drying” ~ Product description by Writesonic.
On the other hand, we found that this AI copy generator:
Overall, this software was easy to use and generated usable short-form content that didn’t need much editing to be ready to go.
Writesonic’s Pricing (annual billing for 20% off):
Website: writesonic.com
Hypotenuse AI is one of the best free AI copy tools available! It uses NLP and machine learning to generate content focused on three main categories: product descriptions, blog posts and ads, and social media posts.
It is very easy to use, and its layout helps you provide the right inputs to generate the best content. Hypotenuse AI is set up so that generating content is a step-by-step process, with simple inputs and edits along the way.
We found Hypotenuse AI’s blog generator to be one of the best we tried. It produced clear, concise, and, most importantly, relevant content.
It also structured the blog post with headings and paragraphs, ensuring that the final product flowed logically from the introduction to the conclusion.
This software solution allows you to input more detail than many other AI copywriters, including keywords, categories, and specific audiences. This helps it produce content that meets your needs and does not require extensive editing before you can use it.
On the downside, we found that Hypotenuse AI:
Our overall impression of Hypotenuse AI is that while it doesn’t have many templates to choose from, the ones it does have work really well.
Their selection covers everything you need (product descriptions, social media posts, ad copy, and blog content) for essential e-commerce and content marketing.
Hypotenuse AI’s Pricing (annual billing for 35% off):
Website: hypotenuse.ai
Grammarly is one of the most advanced AI writing tools available, offering comprehensive features to help improve the quality of your written content. Unlike other AI writing assistants that generate entire pieces of content, Grammarly is designed to work alongside writers as an editing and proofreading tool.
Grammarly AI can significantly enhance your marketing copy by providing real-time suggestions to improve clarity, tone, and effectiveness. The core functionality of Grammarly is its ability to detect and correct spelling, grammar, and punctuation errors. However, the platform goes far beyond basic error-checking, offering a range of features that can significantly enhance your writing.
One of Grammarly’s standout capabilities is its AI-powered tone and clarity analysis. The tool can assess the overall tone of your writing, providing suggestions to make it more confident, formal, or engaging, depending on your needs.
In addition to these core writing enhancement features, Grammarly offers a plagiarism checker, a citation generator, and the ability to customize your writing style based on your audience and goals. The platform integrates seamlessly with a variety of content editors, including Google Docs and Microsoft Word, making it easy to incorporate into your existing workflow.
While Grammarly is not designed to generate entire pieces of content like some other AI writing tools, its ability to refine and improve your writing is truly impressive. The AI-powered suggestions and corrections are consistently accurate and helpful, and the platform’s attention to detail can elevate even the most well-written content.
One potential downside of Grammarly is its cost. However, the investment in Grammarly can be well worth it for writers and professionals who value high-quality, error-free content.
Grammarly AI Writing Assistant Pricing:
Website: Grammarly AI Writing Assistant
Semrush’s AI Writing Assistant is a powerful tool that can help streamline your content creation process. Similar to Writesonic, it offers a wide range of AI-powered features to generate various types of content, from blog posts and social media updates to product descriptions and marketing copy.
One of the standout features of the Semrush AI Writing Assistant is its extensive library of over 75 different content-generation tools. This allows you to create everything from email subject lines and website headlines to video scripts and FAQs. The interface is well-organized, making it easy to navigate and find the right tool for your needs.
The Semrush AI Writing Assistant includes a content rephrasing feature to help you rework existing text into unique, engaging copy. This is particularly useful for tasks like product descriptions, where you may need to create multiple versions of the same information.
However, the Semrush tool seems to excel more at longer-form content, such as blog posts and website copy. The AI-generated text we tested had a strong grasp of tone, structure, and flow, making it a valuable asset for writers and content creators.
One potential downside is that the Semrush AI Writing Assistant may not be as adept at generating highly creative or emotive content compared to other AI writing tools. However, it appears to be a reliable and efficient solution for more standard business and marketing content.
Overall, the Semrush AI Writing Assistant is a great, user-friendly tool that saves time and effort in your copywriting process. Its extensive features and integration with the broader Semrush suite of SEO and marketing tools make it a compelling option for businesses and content creators.
Semrush Writing Assistant Pricing:
Website: semrush.com/apps/ai-writing-assistant/
HubSpot AI Content Writer is a tool that should pique the interest of advertising and marketing copywriters, especially those already working within the HubSpot ecosystem. And for now, it’s FREE! This AI-powered assistant aims to streamline your copywriting process across various formats crucial to modern marketing campaigns.
For ad copy, the tool offers a quick way to generate multiple variations of headlines and ad text. We found it particularly adept at crafting punchy, attention-grabbing lines that could serve as strong starting points for PPC campaigns or social media ads. However, as a copywriter, you’ll still want to fine-tune these for brand voice and specific campaign objectives.
In terms of email marketing, the AI excels at generating subject lines. It can produce a range of options, from intriguing teasers to more direct, benefit-focused lines. This feature could be a time-saver when you’re tasked with A/B testing multiple subject lines for a campaign.
For social media, the tool can generate platform-specific posts, taking into account character limits and best practices for each network. This functionality could be particularly useful when you need to quickly adapt copy across multiple platforms.
One area where copywriters might find significant value is in the tool’s ability to generate product descriptions. It can take basic product information and spin it into more engaging, benefit-focused copy. While the output may not always capture the nuanced tone you’re after, it can provide a solid foundation to build upon, potentially speeding up your workflow for e-commerce clients.
However, we noticed that the tool’s effectiveness diminishes with longer-form content. For in-depth landing pages or extended ad copy, you’ll likely need to rely more heavily on your own expertise and creativity.
Hypotenuse AI’s Pricing:
Website: hubspot.com/ai-content-writer
AISEO helps content creators, SEO specialists, writers, bloggers, marketers, and entrepreneurs generate high-quality written content. When testing AISEO, the generated content was generally well-written and articulate. The content had a natural flow and convincing tone, though it did require some editing and fact-checking.
AISEO’s key features include:
Some potential downsides noted were that the tool could be slow and the content sometimes included irrelevant or embellished details. However, these issues can likely be resolved through further refinement of the AI model.
Overall, AISEO appears to be a capable AI writing assistant that can help streamline copy creation. Its robust feature set and customization options could be a valuable tool for content teams looking to boost productivity and quality.
AISEO Pricing (annual billing for 20% off):
Website: aiseo.ai
CopyAI is one of the most diverse AI copy generators available. It uses GPT-4 and offers a huge selection of templates for everything from blog outlines and ideas, social media content for various platforms such as Instagram marketing, email marketing copy to website copy, case study templates, and video content.
CopyAI also offers a range of writing and start-up tools for brainstorming your company motto and refining your target audience.
The things we didn’t love about CopyAI were:
While the results were often somewhat hit or miss, the odd result was just hilariously random – like this company motto it suggested for us (Peer to Peer Marketing):
Overall, CopyAI had many interesting and useful features, and most of the content it produced for us was usable if we edited it a bit.
It was useful for things like product descriptions and other short texts, and it required less input from us than some of the other AI copy generators we tested.
CopyAI’s Pricing (annual billing for 25% off):
Website: copy.ai
Having tested more than ten of the best AI copy generators to create content for multiple use cases, we can confidently say that AI will not soon replace human copywriters!
As you can see from the results we shared above, even the best AI copy tools do not (yet) produce ready-to-use content that doesn’t need to be edited, fact-checked, and augmented by a human copywriter.
This is especially true for long-form content, but even short and simple texts must be proofread, edited, and sometimes reworked entirely before they can be used.
While the content may look and sound like a human wrote it, that doesn’t mean it is good content that is valuable for your content marketing and brand.
So, if AI copywriters can’t take over your content generation completely, what CAN they do?
Having used several tools to create various content types, we concluded that AI writing tools will not replace human copywriters but will change how we tackle the writing process.
We can’t leave all the writing to artificial intelligence, but we can use it to generate basic text for some applications. From our tests, it seems that the best tasks to use AI copy tools for are:
Additionally, you can use Athis software to elevate your copy and improve your efficiency.
Here are some of the ways you can leverage AI to your advantage as a copywriter:
AI copy generators can make life as a copywriter much easier if you use them to help you write rather than write for you.
Essentially, artificial intelligence can do some of the grunt work so that you can use your time to focus on fine-tuning your copy and producing truly great content.
Here are eight ways to do that:
Not every piece of writing needs to be amazing. Often, writers capable of writing truly epic content must spend a large portion of their time writing things that do not require a huge amount of skill or expertise.
If that is the case, let artificial intelligence produce several options for you, edit them, and move on to the things that need your big, beautiful human brain!
Product descriptions, feature and benefit lists, and themed social media posts for marketing events like Valentine’s Day… are all time-consuming tasks you do not need to do alone!
You can use artificial intelligence to write your meta titles and meta descriptions or find ways to include your keywords in the body of your text. Some even do keyword generation for you. Wherever you can use a tool to speed up something you have been doing manually, it will benefit you.
There are many instances where a copywriter must say the same thing differently. Once or twice is easy, but it gets challenging when you have a find a unique way to write about the same item/brand/event for numerous different contexts.
AI tools to rewrite or rephrase copy are a great way to speed up that process while ensuring that the reworded copy is not flagged for plagiarism.
Every writer knows that there are times when you look at the sentence you just wrote and have no idea what to write next.
Sometimes you know what you need to say, you just have no idea how to word it properly. Or you have so many things to say that you can’t decide where to start.
No matter how hard you try or how dedicated you are, the words do not flow, and you’re stuck.
AI can help you get unstuck! Letting artificial intelligence write your next paragraph can help you get the ball rolling again. Even if it just shows you what you didn’t want to say, you will suddenly have clarity on what you want to say.
AI copy tools generate the best content when you get the right inputs. Spend some time figuring out what the tool you’re using needs to create a copy that is suitable for your needs. It is well worth the investment and will reduce your editing time later.
Look at the rest of their features and tools and see which can be useful. As long as it doesn’t compromise the quality of your work, anything that saves you time saves you money!
Blog outlines and templates can take time to create. AI copy tools have loads that you can use and tweak to your specific topic and context.
For example, using Hypotenuse AI, it took just a few minutes to generate the title, outline, and a few paragraphs under each heading of a blog post. From there, we could copy the content into a document and start with the outline and opening paragraphs already in place!
You must carefully edit the content, no matter how good your AI writing tool is.. Editing someone else’s writing is a great learning experience that every writer can learn from, no matter how experienced they are.
The same applies to editing AI-generated copy. Editing AI copy will most likely make you a better writer and help you see aspects of your writing that need improvement.
Similarly, most AI tools have built-in tools to check spelling and grammar, and some have built-in tools to check for plagiarism. You can use these to check your work, as many writers use programs like Grammarly.
The best AI copy generator can produce content that doesn’t need much editing. Turning average content into great content is often easier and quicker than writing it from scratch.
This will vary depending on the type of content you’re creating and the niche you’re writing for, but it is well worth seeing if artificial intelligence can do all the grunt work for you.
That way, you can come in and re-work the content into something truly amazing – in the time it would take to write something truly average!
As the AI copy tools stand now, human copywriters still have the upper hand, and AI writing tools will not soon replace human writers.
That said, as artificial intelligence coding improves and computers become more intelligent, AI tools will most likely become a part of day-to-day life for most copywriters. If you consider the popularity of tools like Grammarly, they already have!
While the AI writing tools we tested are not yet capable of producing ready-to-use content or content of comparable value to copy written by a skilled human writer, they offer some tremendously useful features that can help copywriters write better and much more efficiently!
Yes, AI copywriting tools can help generate SEO-optimized content by automatically incorporating relevant keywords, writing concise meta descriptions and titles, and producing readable content that search engines can easily index.
AI copy generators can help increase content creation efficiency and productivity by generating initial drafts much faster than a human writer. These tools can also ensure consistency in brand tone and messaging and optimize SEO content, allowing you to scale content creation at a lower cost than hiring human copywriters.
No. Not yet, anyway. None of the AI writing tools we tested could produce content on par with a skilled human copywriter without human editing and improving the copy. However, they still provide many useful features that we think will change how human copywriters write. Read the full article to see how AI can help you write great copy more efficiently.
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