13 Game-Changing AI Tools for Social Media [Updated Regularly]

Social media evolved from a novelty to an integral part of our day-to-day lives, and now, artificial intelligence (AI) is doing much the same thing.

We now have hundreds of advanced AI tools for social media marketing that can help you plan, create, manage, and optimize your social media strategies and content. 

So, with so many options, how do you find the best AI tools for social media marketing? 

The ones that really are as awesome as they claim to be and will take your social media marketing to a whole new level of easy, efficient, and effective!

To find out, we did a deep dive into all the options and selected the best AI tools for social media and reviewed them comprehensively, including use cases, pros and cons, pricing, and key features.  

Ready to find the best AI tools for social media marketing, management, and content creation?

Let’s dive right in!

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    The Future of AI in Social Media

    AI tools for social media and social media marketing are flourishing at an unprecedented rate. 

    Some projections show that the AI market in social media will reach $3,714.89 million by 2026, with an impressive CAGR of 28.77%. 

    AI in Social Media Market Size Graphic by Mordor Intelligence
    Image Source

    So, what does that mean in practical terms for social media creators, marketers, and users?

    AI Tools for Social Media: Benefits and Opportunities

    Let’s take a look at how the landscape is shifting for social media and AI tools: 

    How and Why We’re Using AI for Social Media Marketing

    AI for social media marketing is already providing significant benefits to marketers, and most are now using AI tools for at least some of the following: 

    • AI-generated social media content: AI copywriting, graphics, images, and videos
    • AI-powered tools for content management: planning, scheduling, and publishing content
    • AI-powered tools for performance data analysis and reporting and predictive performance recommendations for content strategy
    • AI hashtag and keyword generators
    • AI tools for audience analysis, sentiment analysis, and social listening
    • AI tools for personalization in messaging and product recommendations
    • AI chatbots for instant messaging with their audience
    • And many, many more

    At present, most AI tools for social media are focused on your streamlining and optimizing social media marketing. And they’re doing an exceptionally good job of it! 

    Check out this video by Neil Patel on how AI is revolutionizing the digital marketing landscape, including social media:

    Opportunities for the Future of AI in Social Media Marketing

    Going forward, as AI automation tools and generative AI advance, there are some really important opportunities for AI in social media: 

    • Advanced personalization: AI tools will become even more adept at understanding individual preferences and delivering highly personalized content.
    • Enhanced customer service: AI-powered chatbots will improve, offering more natural interactions with users, handling complex queries, providing accurate information, and offering personalized recommendations.
    • Deepfake detection and trust preservation: With the rise of deepfake technology, AI tools will be crucial in detecting and combating manipulated media, misinformation, and fraudulent content.
    • Visual search and recognition: AI tools will enable advanced visual search capabilities, allowing users to search for products, objects, or even people within images and videos on social media.
    • Automated content creation: AI will continue to evolve in generating content of all kinds based on user inputs or predefined parameters, which will further streamline the content creation processes and reduce the need for human oversight and editing.
    • Ethical considerations: As AI tools evolve there will be an increased focus on ethical and responsible use, and the development of regulations and guidelines to ensure transparency, fairness, and privacy.
    • Augmented reality (AR) integration: AI tools will integrate with AR marketing technologies, enabling immersive and interactive experiences on social media platforms.
    • Advanced analytics and predictive insights: AI algorithms will become more sophisticated in analyzing social media data, offering deeper insights and predictive capabilities to anticipate trends, identify opportunities, and make better data-driven decisions.

    Overall, the future of AI tools for social media holds great potential for enhancing user experiences, improving marketing efficiency, and driving more meaningful consumer interactions.

    AI Tools for Social Media Marketing: Challenges and Limitations

    The benefits are huge but there are also some pitfalls to be aware of as we head into an AI-powered future, so keep these factors in mind when you’re choosing the best AI tools:

    • Lack of human touch: AI tools will still lack the ‘human touch’ and subjective emotional understanding. Overreliance on AI tools may lead to more impersonal interactions that do not resonate as well with customers, leading to a lost opportunity for engagement and relationship building.
    • Data bias and privacy concerns: AI algorithms heavily rely on data for training and decision-making. If the training data contains biases or reflects existing societal biases, it can result in biased outcomes and discriminatory targeting.
    • Complex implementation and integration: Implementing AI tools for social media marketing requires technical expertise and resources.
    • Limited creativity and originality: While AI can assist in content creation, it may struggle with originality and creative thinking. AI-generated content may lack the unique perspectives and creativity that human marketers bring, potentially leading to a saturation of similar or generic content across social media platforms.
    • Ethical considerations and transparency: As AI tools become more sophisticated, ethical considerations will become more important. Decisions made by AI algorithms need to be transparent and easily explained and clearly justifiable.
    • Overreliance and loss of control: Depending too heavily on AI tools without human oversight can lead to overreliance and a loss of control.

    Right, now that we’ve covered what you can do with AI for your social media marketing, what the opportunities are going forwards, and the potential pitfalls to look out for… Let’s look at the best AI tools for social media!

    13 Game-Changing Social Media AI Tools


    FeedHive is a leading AI-powered social media management platform. It offers comprehensive social media management features to create, schedule, publish, monitor, and manage content across numerous social media platforms. 

    FeedHive is an all-in-one solution that offers everything you need to effectively manage your social media activity as a creator or as a brand, business, or agency. 

    It offers everything from intelligent scheduling and post timing to an AI writing assistant, hashtag generator, analytics, and a unified social inbox to manage all your messages, comments, and mentions from one place.

    One of FeedHive’s unexpectedly useful features is content recycling. FeedHive provides recommendations on which content to recycle and lets you re-publish content with one click. Another unique feature is conditional posting and dynamic variables. 

    AI Tools for Social Media - Screenshot of the FeedHive Homepage

    Use Cases

    • Scheduling across multiple platforms
    • Social Inbox for unified cross-platform communication in-app
    • FeedHive AI for Content and Scheduling Insights
    • Analytics on performance
    • Team and Client Collaboration
    • White Label Solution

    Social Media Platforms

    • Facebook
    • Instagram
    • YouTube
    • TikTok
    • Video
    • Twitter
    • LinkedIn
    • Pinterest
    • Google Business

    Brands Using This AI Tool for Their Social Media

    • Swapstack
    • Thirdweb
    • Fauna 
    • Riverside
    • LinkDrip

    FeedHive’s Pricing

    • Free Trial: 7 Days
    • Creator: $19/month
    • Brand: $29/month
    • Business: $99/month
    • Agency: $299/month

    Pros & Cons


    • Post recycling feature is very useful as it suggests the best posts to recycle 
    • Supports almost all social media platforms
    • Well-priced with curated options for creators and brands/agencies
    • Social Inbox unifies all your messages, comments, and mentions into one place
    • AI writing assistant and hashtag generator speed things up
    • Automatically adjusts your post content/format for different platforms, so you don’t have to
    • Easy to use and short learning curve 
    • Constantly updating and adding new features 


    • No mobile app (yet)
    • Support can be a bit slow at times

    Website: feedhive.com

    Our P2P Score: 4.5/5

    2.Vista Social

    Vista Social is a top-rated social media management platform to manage your social media accounts across multiple platforms and profiles. 

    Its comprehensive features include everything from content scheduling and publishing to cross-platform communication from a unified inbox, analytics, detailed reporting, social listening, and review management. 

    Vista Social is a highly scalable, all-in-one solution for social media marketing. It is affordable and suitable for everyone, from individual creators and influencers to freelance marketers, brands, agencies, and enterprises. 

    One of Vista Social’s standout features is its review management functionality, which notifies you of new reviews on different review sites, lets you respond to them, and provides insightful reports on your reviews overall.  

    Vista Social is a great option for those with a social presence on multiple platforms and provides a robust set of cross-platform management features.  

    AI Tools for Social Media - Screenshot of the Vista Social Homepage

    Use Cases

    • Scheduling and Publishing
    • Analytics and Reporting
    • Engagement
    • Listening
    • Review Management
    • AI Assistant
    • Browser Extensions
    • Mobile

    Social Media Platforms

    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • TikTok
    • Twitter
    • Reddit
    • Google Business

    Brands Using This AI Tool for Their Social Media

    • Sony Music
    • Wix
    • Kia
    • Zillow
    • Oracle
    • Vodafone
    • Lensa

    Vista Social’s Pricing

    • Free Trial: 14 Days
    • Free Forever: Limited Users & Features
    • Pro: $15/month
    • Pro+: $25/month

    Pros & Cons


    • Very comprehensive set of features 
    • Affordable compared to alternatives that offer the same level of functionality
    • You can use it in multiple languages 
    • Cross-platform posting in a single platform that supports more social platforms than most, including Reddit
    • Unified social inbox makes it easy to handle communications across multiple profiles and platforms
    • Reviews feature is unique and lets you manage all your reviews across different review sites 
    • Social listening features more detailed than many competitors 
    • Tasks and collaboration features make it easy for teams to work together on campaigns
    • Reporting features are fully customizable, and you can automate reporting  


    • Not all features are available for all social media platforms
    • Mobile app does not allow access to the inbox and reviews, and you have to access them on the web

    Website: vistasocial.com

    Our P2P Score: 4.5/5


    Audisense Connect is an in-depth data and insights tool that focuses specifically on Twitter. It provides highly detailed information on Twitter audiences and provides insights that will help you tailor your content and create impactful Twitter campaigns. 

    Purpose-built for Twitter, the tool gives you a level of detail and depth of insight that few other tools can provide. 

    Reports include everything from audience demographics and socioeconomics to detailed information on their interests, media affinity, and even their personality traits. 

    Audisense is a great tool for in-depth Twitter audience analysis, ambassador identification, social listening, and audience segmentation.  

    AI Tools for Social Media - Screenshot of the Audisense Homepage

    Use Cases

    • Managing Twitter Marketing Campaigns 
    • Audience Intelligence
    • Monitoring & Analytics
    • Segmented Reports
    • Community Analytics
    • Twitter Engagement Tools and Chatbots

    Social Media Platforms

    • Twitter

    Brands Using This AI Tool for Their Social Media

    • Apple
    • Oglivy
    • Warner Music
    • Pepsico
    • Deloitte
    • Manchester United 
    • TikTok 
    • OMD

    Audisense’s Pricing

    • Free Forever: Limited Features
    • Twitter Marketing: From $49/month
    • Audience Intelligence: From $1499/month
    • Enterprise: Custom Pricing 

    Pros & Cons


    • Exceptionally detailed and insightful analytics
    • Offers insights into audience interests and sentiment for more effective and targeted content choices 
    • Very user-friendly to use and suitable for everyone 
    • Makes it easier to identify relevant influencers and brand ambassadors 
    • Enables easy and quick audience segmentation and insights into those segments 
    • Social listening features are robust and provide actional insights 


    • Limited to Twitter (for now)
    • Density of features can be challenging for some users
    • Pricing can be expensive for individuals or small businesses

    Website: audisense.com

    Our P2P Score: 3.5/5


    Lately, it is a comprehensive AI-powered platform for social media content creation and management. 

    Like other management platforms, it offers features to schedule and publish content according to your content calendar across multiple platforms and accounts and offers detailed analytics and reporting. 

    Lately stands out from other management and scheduling platforms because of its robust AI-assisted content generation features. It helps you write content, edit it, add hashtags, and schedule it all from within one platform. 

    You can also use Lately for employee advocacy with parent-child accounts, so your employees can share your company account’s content.

    Lately also offers social listening and monitoring features that make it a truly comprehensive AI tool for social media marketing.  

    AI Tools for Social Media - Screenshot of the Lately Homepage

    Use Cases

    • AI Social Content Writer
    • Social Media Marketing and Automation
    • Content Calendar Management
    • Social Selling
    • Social Media Analytics and Data Export
    • Social Media Brand Presence Monitoring 
    • Video AI Autogenerator
    • Autogenerator Chrome Extension
    • Employee Advocacy

    Social Media Platforms

    • Facebook
    • Instagram
    • LinkedIn + Personal LinkedIn
    • Twitter + Personal Twitter
    • YouTube

    Brands Using This AI Tool for Their Social Media

    • Signify 
    • Amerifirst
    • Vayner Media
    • Cox
    • DHL
    • PWC
    • Google Cloud
    • StreamYard
    • Husky 
    • Scribe Media 
    • Cell Point Digital

    Lately’s Pricing

    • Free Trial: 7 Days
    • Starter: From $99/month for one user and one social account 
    • Pro: From $179/month for one user and up to 20 social accounts
    • Enterprise: Custom Pricing 

    Pros & Cons


    • Combines content creation with content management, which means you can get a lot of mileage out of every piece of content you create 
    • Easy and intuitive to use even for such a feature-rich platform 
    • Makes creating and scheduling content at scale easy and parent-child accounts are an added bonus
    • Useful analytics for the best times to post
    • You can auto-generate content for your social accounts from a link to a single post or blog 
    • Streamlines social media content creation and management, which saves a lot of time and is great for smaller teams with fewer resources available 
    • Highly scalable solution, and you can add more social accounts over time 
    • Available in multiple languages, which is great for brands with a social presence in multiple regions  


    • Some features can be buggy at times 
    • Does not offer post-boosting when scheduling from the platform

    Website: lately.ai

    Our P2P Score: 4/5


    Ocoya is an all-in-one platform for AI-assisted social media content creation, scheduling, and publishing. 

    It offers images and graphics templates, AI copywriting, hashtag generation, and caption writing so you can create posts from end to end in one place. 

    A standout feature of Ocoya is that you can integrate it with your e-commerce sites to create and post product-related content. 

    AI Tools for Social Media - Screenshot of the Ocoya Homepage

    Use Cases

    • AI Copywriting – content creation and captions
    • Graphics and image templates
    • Post Scheduling across all platforms
    • Real-time Analytics
    • Hashtag generator and monitoring
    • E-commerce integrations
    • Link Shortener
    • Collaboration for multiple team members 

    Social Media Platforms

    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • TikTok
    • Twitter
    • Integrations with 30+ apps and API

    Brands Using This AI Tool for Their Social Media

    • WPP
    • Coursera
    • Pepsi
    • Toptal 
    • Looka

    Ocoya’s Pricing

    • Free Trial: 7 Days
    • Bronze: From $15/month
    • Silver: From $39/month
    • Gold: From $79/month 
    • Diamond: From $179/month

    Pros & Cons


    • Very easy and intuitive to use
    • The hashtag generator and caption writing features save a lot of time and effort
    • In-app image and graphics creator work well, so you don’t need to use something like Canva instead
    • You can easily duplicate or re-use older content 
    • AI copywriting for content creation saves time 
    • Includes useful features like the link shortener that many competitors don’t offer
    • You can do everything in one place for content creation, scheduling, and publishing 
    • E-commerce integrations  


    • Customer support can be slow or unresponsive 
    • Occasional glitches and bugs (Instagram and Twitter in particular)
    • Does not integrate with Google Business (yet)
    • Posts are all posted at the same time on all platforms unless you create a separate post with the same content

    Website: ocoya.com

    Our P2P Score: 3.5/5


    Predis AI is a comprehensive AI tool for the creation and management of social media content. 

    Predis AI simplifies the content creation process by seamlessly transforming a simple text input into a variety of engaging social media posts, including text, visuals, images, videos, and carousels.

    In addition to content generation, scheduling, and posting, Predis AI also offers detailed competitive analysis and hashtag research.

    Predis AI is particularly useful for e-commerce brands as you can create branded social media content, ads, and videos for your products.  

    AI Tools for Social Media - Screenshot of the Predis AI Homepage

    Use Cases

    • AI Content Creation and Copywriting
    • Text to Social Media Posts
    • Video & Image Generation
    • Shopify Products to Posts
    • Video Ads, E-commerce Product Videos, Reels & TikToks
    • Content Scheduling
    • Competitive Analysis
    • Hashtag Research
    • Free AI tools for social content creation and editing 

    Social Media Platforms

    • Instagram
    • Facebook
    • FB Groups
    • TikTok
    • Google Business
    • Twitter
    • Pinterest
    • Shopify
    • Woo Commerce

    Brands Using This AI Tool for Their Social Media

    • Undisclosed, but you can check out their website for a feed of client posts on Instagram

    Predis AI’s Pricing

    • Free Plan: Limited to 15 AI-generated posts per month
    • Free Trial: Up to 30 free posts
    • Solo: $29/month
    • Starter: $59/month
    • Agency: $139/month 

    Pros & Cons


    • Predictive performance analytics are very beneficial for optimizing performance
    • You can create content in over 18 different languages, which is useful for brands with a social media presence in multiple regions
    • Incredibly easy and intuitive to use 
    • It makes creating visual, text, and video content quick and easy
    • Great for ideation with the help of AI and a very large number of templates to choose from
    • AI generation of copy and visuals in one platform saves a huge amount of time


    • Occasional glitches
    • Limited templates for finance-related content 

    Website: predis.ai

    Our P2P Score: 4.5/5


    Publer is a social media management tool to collaborate, schedule, publish and analyze posts for all major social media platforms (and WordPress).

    The platform provides tools for content creation, including graphics, images, and videos, using Canva and VistaCreate integrations. 

    It also offers in-app editing features, hashtag suggestions, and an AI assistant for optimized copywriting. 

    Publer can automatically add your branding, logo, and signature to all your images and videos, and it can be customized to suit your brand aesthetic. 

    Publer’s analytics and reporting provide useful insights into how your posts and campaigns are performing across different social media platforms and profiles.

    Overall, Publer is a robust tool that offers everything you need in one reliable product that is very well-priced and easy to use.  

    AI Tools for Social Media - Screenshot of the Publer Homepage

    Use Cases

    • Content Creation and Management for Text, Image, Graphic, and Video Content 
    • Scheduling and Publishing Calendar
    • Collaboration Tools to Create, Preview, and Approve Content
    • Hashtag Suggestions
    • Performance Metrics and Reporting/Analytics
    • Automated feeds and publishing schedules 
    • Content recycling 

    Social Media Platforms

    • Facebook
    • Instagram
    • TikTok
    • Twitter
    • LinkedIn
    • Pinterest
    • Google Business
    • YouTube 
    • Telegram

    Brands Using This AI Tool for Their Social Media

    • Undisclosed

    Publer’s Pricing

    • Free Plan: Limited to 3 social accounts (no Twitter)
    • Free Trials: 7 Days for Professional Plan or 14 Days for the Business Plan
    • Professional: $12/month
    • Business: $21/month

    Pros & Cons


    • Very easy to use 
    • Great customer support that is quick and knowledgeable 
    • Makes managing large volumes of content across multiple platforms and profiles easy
    • The collaboration features are great for teams working on campaigns together 
    • Real-time analytics and insights and detailed reports 
    • The Canva and VistaCreate integrations provide better capabilities for creating visuals than many competitors
    • Posts are published at the best times for each platform and not all at the same time
    • It can automatically split the text and use different versions of your captions and different hangtags on different platforms, which is a really useful feature and saves a lot of time  


    • Occasional glitches and bugs 
    • Editing posts after they’re scheduled has to be done separately for each platform the post was scheduled on 
    • Some features require a steep learning curve 

    Website: publer.io

    Our P2P Score: 4.5/5


    Cortex is the cutting-edge AI platform for creating, analyzing, and optimizing marketing content. The AI has an exceptional ability to comprehend and predict consumer reactions. 

    By analyzing more than 50 aspects of each piece of content (yours and your competitors’), it identifies the elements that drive engagement and conversions.

    These elements go beyond performance metrics and include things like the objects in images, keywords, hashtags, post timing, and cadence. 

    Cortex offers a comprehensive set of features for social media marketing analysis and reporting and offers tailor-made content and deployment strategies. 

    It even creates custom weekly content calendars and content briefs and then automatically creates posts for you to approve.

    If you’re looking for a tool that provides exceptionally detailed analytics and advanced strategies for optimization, Cortex is a great choice. 

    AI Tools for Social Media - Screenshot of the Meet Cortex Homepage

    Use Cases

    • Analysing Performance and Smart Optimization 
    • Content Marketing Strategy Based on Audience’s Behavior (AI learns over time)
    • Content Creation: Color Palettes, Graphics/Visuals, Images, Text, Hashtags, and Video
    • Scheduling and Posting
    • Reporting and Analytics
    • Advertising Optimization and Ad Spend Budgeting
    • Competitor Tracking
    • Enterprise Profile Management to Monitor Multiple Profiles

    Social Media Platforms

    • All major social media platforms

    Brands Using This AI Tool for Their Social Media

    • Marriot
    • Hearst
    • Loreal Paris
    • KraftHeinz
    • Pernod Ricard
    • Toyota

    Cortex’s Pricing

    • Undisclosed: visit their website to schedule a demo or sign up for a free trial

    Pros & Cons


    • Very simple layout is easy to use
    • AI helps you understand the latest content trends and keywords, layouts, etc., for engagement
    • Automatically schedules and posts content to the right networks
    • Competitor data analysis and identifying trends as they emerge helps you stay ahead of the curve
    • Fast and accurate tool 
    • It makes managing multiple profiles for multiple brands or businesses easy
    • You can automate the entire content planning, creation, scheduling, and publishing process
    • Offers great insights for social media ad optimization
    • Offers a white-label service


    • Not ideal for small organizations as it is built for agencies and large companies 

    Website: meetcortex.com

    Our P2P Score: 4.5/5


    Phrasee is a content creation and optimization platform that uses AI and computational linguistics to generate, optimize, and analyze marketing your content.

    The platform provides real-time testing and optimization to identify the best-performing messages for your audiences on Facebook and Instagram, as well as email, SMS, push, and web/app campaigns.

    Phreasee emphasizes content generation that is on-brand and gives you the ability to set controls and review content at scale. The aim is to produce content that is high-performing and on-brand across all your marketing channels. 

    For social media marketing, Phrasee will create, test and optimize and iterate organic posts and paid social ads to ensure that your engagement and ROI are always high. 

    AI Tools for Social Media - Screenshot of the tool's Homepage

    Use Cases

    • Generative AI for Social Media Ads and Posts
    • Test and Scale Content Based on Performance Data
    • Audience Analytics and Insights for Language and Messaging
    • Social Ads Optimization 

    Social Media Platforms

    • Integrates with Facebook and Instagram
    • You can also use it for any other form of online and mobile marketing content

    Brands Using This AI Tool for Their Social Media

    • Sephora
    • Accor
    • Sally Beauty
    • Williams Sonoma
    • GNC
    • Sainsbury’s
    • Novo Nordisk
    • Farfetch

    Phrasee’s Pricing

    • Generate: $500/month
    • Generate + Optimize: Custom Enterprise Pricing 

    Pros & Cons


    • Create content for all your digital and mobile marketing channels on the same platform
    • The AI and ML are advanced and create excellent copy that sounds human and is on-brand
    • Does excellent translations into multiple languages
    • Offers a test, optimize, and iterate approach that leads to your content continuing to improve over time
    • It makes content creation at scale simple, and you can be sure your messaging is consistent across all platforms and channels
    • The quality of the AI-generated content is exceptional
    • Phrasee offers great customer support 


    • Not ideal for smaller organizations as it is designed for enterprise-level brands
    • There is a bit of a learning curve (but they do provide support materials)
    • Only integrates directly with Facebook and Instagram (you can manually copy/paste content for other social platforms if you want to)

    Website: phrasee.co

    Our P2P Score: 4.0/5


    Podcastle is an AI-powered audio and video creation platform for podcasters to create, edit and distribute high-quality podcasts. 

    Its applications are not limited to podcasts, and you can use it to record audiobooks, educational/training materials, and any audio-based marketing material. 

    Podcastle provides exceptionally high-quality recordings (and up to 4K video) that sound like they were produced in a studio setting. Its AI-powered editing tools make editing and enhancing content easy and fast. 

    One of Podcastle’s standout features is that you can record multiple participants remotely, which is great for interviews and group discussions. It also offers audio-to-text for accurate transcriptions. 

    Overall, if you’re looking to create podcasts for your social media marketing, Podcastle is a great choice. 

    AI Tools for Social Media - Screenshot of the Podcastle Homepage

    Use Cases

    • Podcast Recording, Editing, and Distribution
    • Audiobooks
    • Educational Materials (text to voice)
    • Audio & Video Recording
    • Audio Editor
    • Magic Dust (Enhances Audio)
    • Revoice (Digital Copy of Your Own Voice)
    • Text to Speech
    • Silence Removal
    • Hosting Hub
    • iOS Mobile App
    • Transcription and Translation Tools
    • Video Editing Tools

    Social Media Platforms

    • You can publish to Podcastle’s Hosting Hub and then submit to podcasts on Apple, Spotify, Google, etc., from there and share the links on all your social media accounts. 

    Brands Using This AI Tool for Their Social Media

    • Undisclosed

    Podcastle’s Pricing

    • Basic: Free Forever (limited to 3hrs recording time)
    • Storyteller: $14.99/month
    • Pro: $29.99/month

    Pros & Cons


    • Intuitive interface that is easy to use
    • A comprehensive set of tools for audio and video recording and editing
    • Easy to combine and edit separate tracks
    • Offers AI features like text-to-speech and personal synthetic voice training
    • They are helpful and responsive to product requests 
    • Offers customization options to make your visual content unique
    • Easy to master, and they provide useful tutorials
    • It can transcribe audio, assess how many speakers there are and then break the transcript up by speaker with time stamps


    • It can lag at times when editing 
    • The software can be buggy when downloading video files 
    • Video podcasts can only have one participant at a time

    Website: podcastle.ai

    Our P2P Score: 4.5/5


    Brandwatch is a leading AI-driven Consumer Intelligence and Social Media Management solution for businesses of all sizes, from SMEs to enterprises. 

    It offers AI-enriched data to help you better understand your audience’s behavior and customer sentiment for social media and content marketing purposes. 

    Brandwatch’s social media management platform provides comprehensive features for social listening, trend analysis, content insights, scheduling and publishing, performance tracking, and reporting. It also has features for influencer marketing management.

    If you’re looking for a robust AI tool for social media management and monitoring, Brandwatch is a great option. 

    AI Tools for Social Media - Screenshot of the Brandwatch Homepage

    Use Cases

    • Content Management: Schedule, Edit, Preview, and Publish Organic and Paid Content 
    • Cross-channel communications from a unified social inbox 
    • Social Listening and Trend Monitoring 
    • Performance Tracking, Analytics, and Customizable Dashboards
    • It also offers influencer marketing and consumer intelligence features

    Social Media Platforms

    • Facebook
    • LinkedIn
    • Instagram
    • TikTok
    • YouTube
    • Twitch
    • Reddit
    • Google Business
    • WhatsApp
    • Tumbler 
    • Facebook Messanger

    Brands Using This AI Tool for Their Social Media

    • Unilever
    • GSK
    • Nestle
    • Carlsberg
    • TUI Group
    • Toyota

    Brandwatch’s Pricing

    • Undisclosed: check out their website to schedule a demo and get a custom quotation

    Pros & Cons


    • Robust real-time social listening features
    • Advanced and precise search and filtering 
    • Data analysis and customizable dashboards and reports 
    • Provides useful audience insights 
    • Very quick and easy to use 
    • You can create and track custom queries, tags, etc. 
    • Streamlines and speeds up social media management considerably
    • You can use it with almost every social media platform, as well as blogs and websites, etc. 


    • Occasional bugs, lags, and glitches 
    • Cap on the number of messages you can download in a 24hr period
    • Instagram data is not as in-depth as some competing platforms 

    Website: brandwatch.com

    Our P2P Score: 4.5/5


    Elai.io is an AI video maker tool that uses text-to-video to create polished videos for your social media content and video ads. 

    Elai.io offers unique talking head AI avatars paired with an AI voiceover to narrate your video. The avatars and voices are surprisingly realistic, and you can customize them to be unique. 

    It offers a wide range of imagery and b-reel video footage for you to use, as well as a variety of pre-made templates to make generating a video quick and easy. 


    Use Cases

    • Creating video content for your social media posts and social ads
    • Online AI video builder using text-to-video, URL-to-video, and PPT to video
    • AI Voiceovers in Over 120 Languages
    • 25+ AI Talking Head Avatars, Cartoon Avatars, or Create Your Own Avatar

    Social Media Platforms

    • Download your videos to use on any social media platform

    Brands Using This AI Tool for Their Social Media

    • Sigma Software
    • Beiersdorf
    • Domino’s 
    • MacPaw
    • C2FO
    • Newcastle University
    • WPP

    Elai.io Pricing

    • Free Plan: limited to 1 minute free
    • Basic: $29/month for 15 video minutes
    • Advanced: $125/month for 50 video minutes
    • Corporate: Custom Pricing

    Pros & Cons


    • Customization options are great for visuals, avatars, and AI voices
    • The AI voices are high-quality, and the AI avatars are surprisingly realistic 
    • It offers a huge library of free media assets and templates for you to use for your videos, so you just have to add the text script, and it automatically generates a video
    • You can create polished, high-quality videos for social posts and ads, as well as educational or training material, YouTube videos, and so much more
    • Editing tools are advanced, so you can really refine your videos and make them unique 


    • The editor can be a bit laggy at times
    • Editing options for the individual elements are a bit clumsy to work with

    Website: elai.io

    Our P2P Score: 3.4/5

    13.HeyDay by Hootsuite

    HeyDay by Hootsuite is an AI chatbot that you can integrate with all your social media messaging channels, as well as your website, to provide real-time assistance to your customers. 

    It provides a unified inbox to respond to all your customer queries from all channels when the chatbot cannot take the interaction any further. 

    Using a chatbot allows you to provide instant support that is always on and personalized. It speeds up FAQ queries and low-value interactions, order tracking queries, and other routine messages. 

    Automation using the chatbot allows you to respond to all your social media messages immediately, solve basic problems for your customers, and free you up to focus on the queries that matter. 

    AI Tools for Social Media - Screenshot of the HeyDay Homepage

    Use Cases

    • Social Media Chatbot for Customer Service and Support

    Social Media Platforms

    • Facebook Messanger
    • Instagram Direct Messages
    • WhatsApp
    • Google Business Messages 
    • And Shopify, Magento, PrestaShop, Lightspeed, and Salesforce

    Brands Using This AI Tool for Their Social Media

    • Lacoste
    • Decathlon
    • Castorama
    • Simons
    • Jack & Jones
    • Mobilia

    HeyDay’s Pricing

    • Free Demo: All Users
    • Free Trial: 14 Days for Specified Shopify Users
    • Paid Packages: From $1000/month

    Pros & Cons


    • Robust tool that offers a full set of features 
    • Streamlines support and FAQ messaging across multiple channels 
    • Integrates with e-commerce sites like Shopify and Magento, so it’s great for e-commerce brands 
    • Offers some useful additional features like triggered messaging for price drops on products, AI product recommendations, and appointment booking 


    • Not suitable for brands with under 50K unique website visits per month
    • It can be expensive for smaller brands 

    Website: heyday.hootsuite.com

    Our P2P Score: 4.5/5

    Final Thoughts on Using AI Tools for Social Media

    The benefits of using AI tools for social media are significant and increasing every day. We’re properly into the ‘age of AI’ now, and it’s time to start using AI to streamline and polish your social media marketing.

    There are now hundreds of AI tools for social media marketing that cover everything from automation and social media management to generative AI for content creation, advanced AI-driven analytics, and reporting. 

    Choose the right AI tools for the job, and they will certainly help you be more efficient and more effective!

    Frequently Asked Questions

    Which AI is best for social media?

    The best AI tools for social media include:
    - FeedHive
    - Vista Social
    - Audisense
    - Lately
    - Ocoya
    - Predis.ai
    - Publer
    - Cortex
    - Phrasee
    - Podcastle
    - Brandwatch
    - Elai.io
    - HeyDay Chatbot
    Read the full review for key features, use cases, pros and cons, pricing and more.

    Can AI write social media posts?

    Yes. AI copywriting tools like Copy.ai, Jasper and Writesonic, and other AI content generation tools can create original, compelling and search-optimized social media posts for all major social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Read the full article for comprehensive reviews of the top AI tools for social media content.

    What is the AI tool to create Instagram content?

    Predis.ai is one of the most popular AI tools to create Instagram content. Read the full review to learn more about Predis.ai - key features, use cases, pros and cons, pricing and more.

    What is the best free AI content generator?

    There are many great AI content generator tools that you can use for free. Read the full article for comprehensive reviews of the top tools for AI content generation.


    Allied Market Research: Artificial Intelligence (AI) In Social Media Market Research, 2031 Forecast

    Gartner Insights: Generative AI

    Gartner Newsroom: Gartner Predictions for CMOs Show AI, Social Toxicity, and Data Privacy Forge the Future of Marketing

    Gartner IT: Beyond ChatGPT: The Future of Generative AI for Enterprises

    International Journal of Recent Technology and Engineering: Role of Artificial Intelligence in Social Media Marketing (PDF via Acadamia.edu)

    LinkedIn: Ignacio Macias – How AI Is Optimizing Digital Marketing for Maximum Effectiveness & Efficiency

    McKinsey: AI-Powered Marketing and Sales Reach New Heights with Generative AI

    Mordor Intelligence: Artificial Intelligence (AI) in Social Media Market Size & Share Analysis – Growth Trends & Forecasts (2023 – 2028)