Social media has evolved from a novelty to an integral part of our day-to-day lives. With the explosive adoption of chatgpt and other large language models, Artificial intelligence (AI) is doing much the same thing.
We now have hundreds of advanced AI apps for social marketing to help you plan, create, manage, and optimize your social strategies and content. Investments in AI apps for social media marketing are paying off, with significant benefits and increasing adoption daily.
So, with so many options, how do you find the best artificial intelligence apps for social media marketing?
To find out, we investigated all the options, selected the best AI apps and software for social media, and reviewed them comprehensively, including use cases, pros and cons, pricing, and key features.
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13 Game-Changing Social Media AI Tools
Here is our curated list of the best AI apps for social media marketing, management, and content creation.
1.FeedHive
FeedHive is a leading AI-powered social management platform. It offers comprehensive features for creating, scheduling, publishing, monitoring, and managing content across numerous social platforms.
This tool is an all-in-one solution that offers everything you need to manage your social media activity effectively as a creator, brand, business, or agency.
It provides everything from intelligent scheduling and post timing to an AI writing assistant, hashtag generator, analytics, and a unified social inbox to manage all your messages, comments, and mentions from one place.
One of FeedHive’s unexpectedly useful features is content recycling. FeedHive recommends which content to recycle and lets you re-publish content with one click. Other unique features include conditional posting and dynamic variables.
Use Cases
Scheduling across multiple platforms
Social Inbox for unified cross-platform communication in-app
Vista Social is a top-rated social management platform that allows you to manage your accounts across multiple platforms and profiles.
Its comprehensive features include everything from content scheduling and publishing to cross-platform communication from a unified inbox, analytics, detailed reporting, social listening, and review management.
This is a highly scalable, all-in-one social marketing solution. It is affordable and suitable for everyone, from individual creators and influencers to freelance marketers, brands, agencies, and enterprises.
One of Vista Social’s standout features is its review management functionality. It notifies you of new reviews on different sites, lets you respond to them, and provides insightful reports on your reviews.
Vista Social is a great option for those with a social presence on multiple platforms and provides a robust set of cross-platform management features.
Use Cases
Scheduling and Publishing
Analytics and Reporting
Engagement
Listening
Review Management
AI Assistant
Browser Extensions
Mobile
Social Media Platforms
Facebook
Instagram
LinkedIn
Pinterest
TikTok
Twitter
Reddit
Google Business
Brands Using This AI Tool for Their Social Media
Sony Music
Wix
Kia
Zillow
Oracle
Vodafone
Lensa
Vista Social’s Pricing
Free Trial: 14 Days
Free Forever: Limited Users & Features
Pro: $15/month
Pro+: $25/month
Pros & Cons
Pros
A very comprehensive set of features.
Affordable compared to alternatives that offer the same level of functionality.
You can use it in multiple languages.
Cross-platform posting is done on a single platform that supports more social platforms than most, including Reddit.
A unified social inbox makes handling communications across multiple profiles and platforms easy.
Reviews feature is unique and lets you manage all your reviews across different review sites.
Social listening features are more detailed than those of many competitors.
Tasks and collaboration features make it easy for teams to collaborate on campaigns.
Reporting features are fully customizable, and you can automate reporting.
Cons
Not all features are available for all platforms.
Mobile app does not allow access to the inbox and reviews, and you have to access them on the web.
Audisense Connect is an in-depth data and insights tool focusing specifically on Twitter. It provides highly detailed information on Twitter audiences and insights to help you tailor your content and create impactful Twitter campaigns.
Purpose-built for Twitter, the tool provides a level of detail and depth of insight that few other tools can.
Reports include everything from audience demographics and socioeconomics to detailed information on their interests, media affinity, and even their personality traits.
Audisense is a great tool for in-depth Twitter audience analysis, ambassador identification, social listening, and audience segmentation.
Lately, it has been a comprehensive AI-powered platform for creating and managing content.
Like other management platforms, it offers features to schedule and publish content according to your content calendar across multiple platforms and accounts and offers detailed analytics and reporting.
Lately stands out from other management and scheduling platforms because of its robust AI-assisted content generation features. It helps you write content, edit it, add hashtags, and schedule it all within one platform.
You can also use Lately for employee advocacy with parent-child accounts so your employees can share the content of your company account.
This tool also offers social listening and monitoring features, making it a truly comprehensive AI tool for social marketing.
Use Cases
AI Social Content Writer
Social Marketing and Automation
Content Calendar Management
Social Selling
Analytics and Data Export
Social Brand Presence Monitoring
Video AI Autogenerator
Autogenerator Chrome Extension
Employee Advocacy
Social Media Platforms
Facebook
Instagram
LinkedIn + Personal LinkedIn
X ( formerly known as Twitter )
YouTube
Brands Using This AI Tool for Their Social Media
Signify
Amerifirst
Vayner Media
Cox
DHL
PWC
Google Cloud
StreamYard
Husky
Scribe Media
Cell Point Digital
Lately’s Pricing
Free Trial: 7 Days
Starter: From $99/month for one user and one social account
Pro: From $179/month for one user and up to 20 social accounts
Enterprise: Custom Pricing
Pros & Cons
Pros
It combines content creation with content management, which means you can get a lot of mileage out of every piece of content you create.
Easy and intuitive to use even for such a feature-rich platform.
Makes creating and scheduling content at scale easy, and parent-child accounts are a bonus.
Useful analytics for the best times to post.
You can auto-generate content for your social accounts from a link to a single post or blog.
It streamlines content creation and management, saving a lot of time. It is great for smaller teams with fewer resources.
Highly scalable solution, and you can add more social accounts over time.
Available in multiple languages, which is great for brands with a social presence in multiple regions.
Cons
Some features can be buggy at times
Does not offer post-boosting when scheduling from the platform
Predis AI is a comprehensive AI tool for creating and managing content.
Predis AI simplifies content creation by seamlessly transforming text input into engaging posts, including text, visuals, images, videos, and carousels.
AI-powered tools like Predis.ai simplify the process and produce professional-looking video results.
In addition to content generation, scheduling, and posting, Predis AI also offers detailed competitive analysis and hashtag research.
Predis AI is particularly useful for e-commerce brands as you can create branded content, ads, and videos for your products.
Publer is a social management tool for collaborating, scheduling, publishing, and analyzing posts on all major platforms (including WordPress).
The platform provides tools for content creation, including graphics, images, and videos, using Canva and VistaCreate integrations.
It also offers in-app editing features, hashtag suggestions, and an AI assistant for optimized copywriting.
Publer can automatically add your branding, logo, and signature to all your images and videos, which can be customized to suit your brand aesthetic.
Publer’s analytics and reporting provide useful insights into how your posts and campaigns perform across different platforms and profiles.
Overall, Publer is a robust tool that offers everything you need in one reliable, well-priced, and easy-to-use product.
Use Cases
Content Creation and Management for Text, Image, Graphic, and Video Content
Scheduling and Publishing Calendar
Collaboration Tools to Create, Preview, and Approve Content
Hashtag Suggestions
Performance Metrics and Reporting/Analytics
Automated feeds and publishing schedules
Content recycling
Social Media Platforms
Facebook
Instagram
TikTok
X formerly known as Twitter
LinkedIn
Pinterest
Google Business
YouTube
Telegram
Brands Using This AI Tool for Their Social Media
Undisclosed
Publer’s Pricing
Free Plan: Limited to 3 social accounts (no X, formerly known as Twitter)
Free Trials: 7 Days for Professional Plan or 14 Days for the Business Plan
Professional: $12/month
Business: $21/month
Pros & Cons
Pros
Very easy to use
Great customer support that is quick and knowledgeable
Makes managing large volumes of content across multiple platforms and profiles easy
The collaboration features are great for teams working on campaigns together
Real-time analytics and insights and detailed reports
The Canva and VistaCreate integrations provide better capabilities for creating visuals than many competitors
Posts are published at the best times for each platform and not all at the same time
It can automatically split the text and use different versions of your captions and different hangtags on different platforms, which is a really useful feature and saves a lot of time
Cons
Occasional glitches and bugs
Editing posts after they’re scheduled has to be done separately for each platform the post was scheduled on
Cortex is the cutting-edge AI platform for creating, analyzing, and optimizing marketing content. The AI has an exceptional ability to comprehend and predict consumer reactions.
It analyzes more than 50 aspects of each piece of content (yours and your competitors’) to identify the elements that drive engagement and conversions.
These elements go beyond performance metrics and include objects in images, keywords, hashtags, post timing, and cadence.
Cortex offers a comprehensive set of features for marketing analysis and reporting as well as tailor-made content and deployment strategies.
It even creates custom weekly content calendars and briefs and automatically creates posts for you to approve.
Cortex is a great choice if you’re looking for a tool that provides exceptionally detailed analytics and advanced optimization strategies.
Use Cases
Analysing Performance and Smart Optimization
Content Marketing Strategy Based on Audience’s Behavior (AI learns over time)
Content Creation: Color Palettes, Graphics/Visuals, Images, Text, Hashtags, and Video
Scheduling and Posting
Reporting and Analytics
Advertising Optimization and Ad Spend Budgeting
Competitor Tracking
Enterprise Profile Management to Monitor Multiple Profiles
Social Media Platforms
All major social platforms
Brands Using This AI Tool for Their Social Media
Marriot
Hearst
Loreal Paris
KraftHeinz
Pernod Ricard
Toyota
Cortex’s Pricing
Undisclosed: visit their website to schedule a demo or sign up for a free trial
Pros & Cons
Pros
It has a very simple layout and is easy to use.
AI helps you understand the latest content trends, keywords, layouts, etc., for engagement.
Automatically schedules and posts content to the right networks.
Competitor data analysis and identifying emerging trends help you stay ahead of the curve.
Fast and accurate tool.
It makes managing multiple profiles for multiple brands or businesses easy.
You can automate content planning, creation, scheduling, and publishing.
Offers great insights for ad optimization.
White-label service.
Cons
Not ideal for small organizations as it is built for agencies and large companies
Phrasee is a content creation and optimization platform that uses AI and computational linguistics to generate, optimize, and analyze marketing your content.
The platform provides real-time testing and optimization to identify the best-performing messages for your audiences on Facebook and Instagram accounts, as well as email, SMS, push, and web/app campaigns.
Phrasee emphasizes on-brand content generation and allows you to set controls and review content at scale. The aim is to produce high-performing, on-brand content across all your marketing channels.
For social marketing, Phrasee will create, test, optimize, and iterate organic posts and paid social ads to ensure your engagement and ROI are always high.
Use Cases
Generative AI for Social Ads and Posts
Test and Scale Content Based on Performance Data
Audience Analytics and Insights for Language and Messaging
Social Ads Optimization
Social Media Platforms
Integrates with Facebook and Instagram
You can also use it for any other form of online and mobile marketing content
Brands Using This AI Tool for Their Social Media
Sephora
Accor
Sally Beauty
Williams Sonoma
GNC
Sainsbury’s
Novo Nordisk
Farfetch
Phrasee’s Pricing
Generate: $500/month
Generate + Optimize: Custom Enterprise Pricing
Pros & Cons
Pros
Create content for all your digital and mobile marketing channels on the same platform.
The AI and ML are advanced, creating excellent copy that sounds human and is on-brand.
Does excellent translations into multiple languages.
Offers a test, optimize, and iterate approach that leads to your content improving over time.
It makes content creation at scale simple, and you can be sure your messaging is consistent across all platforms and channels.
The quality of the AI-generated content is exceptional.
Phrasee offers great customer support.
Cons
Not ideal for smaller organizations as it is designed for enterprise-level brands.
There is a bit of a learning curve (but they do provide support materials).
Only integrates directly with Facebook and Instagram accounts (you can manually copy/paste content for other social platforms if you want to).
Podcastle is an AI-powered audio and video creation platform for podcasters to create, edit, and distribute high-quality podcasts.
Its applications are not limited to podcasts, and you can use it to record audiobooks, educational/training materials, and any audio-based marketing material.
Podcastle provides exceptionally high-quality recordings (up to 4K video) that sound like they were produced in a studio setting. Its AI-powered editing tools make editing and enhancing content easy and fast.
One of Podcastle’s standout features is that you can record multiple participants remotely, which is great for interviews and group discussions. It offers audio-to-text for accurate transcriptions.
For marketers seeking to integrate podcasts into their social strategy, Podcastle emerges as a compelling solution.
Use Cases
Podcast Recording, Editing, and Distribution
Audiobooks
Educational Materials (text to voice)
Audio & Video Recording
Audio Editor
Magic Dust (Enhances Audio)
Revoice (Digital Copy of Your Own Voice)
Text to Speech
Silence Removal
Hosting Hub
iOS Mobile App
Transcription and Translation Tools
Video Editing Tools
Social Media Platforms
You can publish to Podcastle’s Hosting Hub, submit to podcasts on Apple, Spotify, Google, etc., and share the links on all your social accounts.
Brands Using This AI Tool for Their Social Media
Undisclosed
Podcastle’s Pricing
Basic: Free Forever (limited to 3hrs recording time)
Storyteller: $14.99/month
Pro: $29.99/month
Pros & Cons
Pros
Intuitive interface that is easy to use.
A comprehensive set of tools for audio and video recording and editing.
It is easy to combine and edit separate tracks.
Offers AI features like text-to-speech and personal synthetic voice training.
They are helpful and responsive to product requests.
Offers customization options to make your visual content unique.
Easy to master, and they provide useful tutorials.
The software analyzes audio input, identifying multiple speakers and generating time-stamped transcripts segmented by each voice.
Cons
When editing, it can lag at times.
The software can be buggy when downloading video files.
Video podcasts can only have one participant at a time
Brandwatch is a leading AI-driven Consumer Intelligence and Social Media Management solution for businesses of all sizes, from SMEs to enterprises.
It offers AI-enriched data to help you better understand your audience’s behavior and customer sentiment for social media and content marketing purposes.
Brandwatch’s social management platform provides comprehensive features for social listening, trend analysis, content insights, scheduling and publishing, performance tracking, and reporting. It includes features for influencer marketing management.
Brandwatch is a great option if you’re looking for a robust AI tool for social management and monitoring.
Use Cases
Content Management: Schedule, Edit, Preview, and Publish Organic and Paid Content.
Cross-channel communications from a unified social inbox.
Social Listening and Trend Monitoring.
Performance Tracking, Analytics, and Customizable Dashboards.
It offers influencer marketing and consumer intelligence features.
Social Media Platforms
Facebook
LinkedIn
Instagram
TikTok
YouTube
Twitch
Reddit
Google Business
WhatsApp
Tumbler
Facebook Messanger
Brands Using This AI Tool for Their Social Media
Unilever
GSK
Nestle
Carlsberg
TUI Group
Toyota
Brandwatch’s Pricing
Undisclosed: check out their website to schedule a demo and get a custom quotation
Pros & Cons
Pros
Robust real-time social listening features.
Advanced and precise search and filtering.
Data analysis and customizable dashboards and reports.
Provides useful audience insights.
Very quick and easy to use.
You can create and track custom queries, tags, etc.
Streamlines and speeds up social management considerably.
The tool integrates seamlessly across multiple digital platforms, from social channels to blogs and websites.
Cons
Occasional bugs, lags, and glitches.
Cap on the number of messages you can download in a 24-hour period.
Instagram data is not as in-depth as some competing platforms.
Elai.io is an AI video maker tool that uses text-to-video to create polished videos for content and ads.
It offers unique talking head AI avatars paired with an AI voiceover to narrate your video. Its remarkably lifelike avatars and voices can be tailored to create distinctive digital personas.
Streamlining video creation, Elai.io offers an extensive library of visuals, stock footage, and ready-to-use templates.
Use Cases
Creating video content for your posts and social ads
Online AI video builder using text-to-video, URL-to-video, and PPT to video
AI Voiceovers in Over 120 Languages
25+ AI Talking Head Avatars, Cartoon Avatars, or Create Your Own Avatar
Social Media Platforms
Download your videos to use on any platform
Brands Using This AI Tool for Their Social Media
Sigma Software
Beiersdorf
Domino’s
MacPaw
C2FO
Newcastle University
WPP
Elai.io Pricing
Free Plan: limited to 1 minute free
Basic: $29/month for 15 video minutes
Advanced: $125/month for 50 video minutes
Corporate: Custom Pricing
Pros & Cons
Pros
Customization options are great for visuals, avatars, and AI voices.
Remarkably lifelike AI avatars complement the impressively natural-sounding synthetic voices.
It offers a huge library of free media assets and templates for your videos. You add the text script, and it automatically generates a video.
You can create polished, high-quality videos for social posts and ads, educational or training material, and YouTube videos.
Advanced editing tools to refine your videos and make them unique.
Cons
The editor can be a bit laggy at times.
Editing options for the individual elements are a bit clumsy to work with.
HeyDay by Hootsuite is an AI chatbot you can integrate with all your social messaging channels and your website to provide real-time customer assistance.
Provides a smooth handover from chatbot to human agent through a unified inbox, ensuring a positive customer experience.
Using a chatbot allows you to provide instant, always-on, and personalized support. It speeds up FAQ queries, low-value interactions, order-tracking queries, and other routine messages.
Automation using the chatbot allows you to immediately respond to all your social messages, solve basic customer problems, and free you up to focus on the queries that matter.
Use Cases
Social Chatbot for Customer Service and Support
Social Media Platforms
Facebook Messenger
Instagram Direct Messages
WhatsApp
Google Business Messages
And Shopify, Magento, PrestaShop, Lightspeed, and Salesforce
Brands Using This AI Tool for Their Social Media
Lacoste
Decathlon
Castorama
Simons
Jack & Jones
Mobilia
HeyDay’s Pricing
Free Demo: All Users
Free Trial: 14 Days for Specified Shopify Users
Paid Packages: From $1000/month
Pros & Cons
Pros
A robust tool that offers a full set of features.
Streamlines support and FAQ messaging across multiple channels.
Simplifies your e-commerce operations with integrations for Shopify and Magento.
Offers some useful additional features like triggered messaging for price drops on products, AI product recommendations, and appointment booking.
Cons
Not suitable for brands with under 50K unique website visits per month.
Personalization in messaging and product recommendations
Chatbots for instant messaging with their audience
And many, many more
Currently, most social media AI is focused on streamlining and optimizing social marketing. And they’re doing an exceptionally good job of it!
Check out this video by Neil Patel on how AI is revolutionizing the digital marketing landscape, including social media:
Opportunities for the Future of AI in Social Media Marketing
As we advance, as AI automation tools and generative AI advance, there are some really important opportunities for AI in social media:
AI Personalization: AI apps will become more adept at delivering highly personalized content to users, which will increase their likelihood of staying engaged and returning for more.
Enhanced customer service: AI-powered chatbots will improve customer service by offering more natural interactions with users, handling complex queries, providing accurate information, and making personalized recommendations.
Deepfake detection and trust preservation: As deepfake technology rises, AI apps will be crucial in detecting and combating manipulated media, misinformation, and fraudulent content.
Visual search and recognition: AI apps will enable advanced visual search capabilities, allowing users to search for products, objects, or even people within images and videos on social media.
Ethical considerations: As AI apps evolve, there will be an increased focus on ethical and responsible use and the development of regulations and guidelines to ensure transparency, fairness, and privacy.
Augmented reality (AR) integration: AI apps will integrate with AR marketing technologies, enabling immersive and interactive experiences on social platforms.
Advanced analytics and predictive insights: AI algorithms will become more sophisticated in analyzing social data, offering deeper insights and predictive capabilities to anticipate trends, identify opportunities, and make better data-driven decisions.
AI Apps for Social Marketing: Challenges and Limitations
The benefits are huge, but there are also some pitfalls to be aware of as we head into an AI-powered future, so keep these factors in mind when you’re choosing the best AI tools:
Lack of human touch: AI apps will still lack the ‘human touch’ and subjective emotional understanding. Overreliance on AI apps may lead to more impersonal interactions that do not resonate as well with customers, leading to a lost opportunity for engagement and relationship building.
Data bias and privacy concerns: AI algorithms heavily rely on data for training and decision-making. If the training data contains biases or reflects existing societal biases, it can result in biased outcomes and discriminatory targeting.
Complex implementation and integration: Implementing these tools requires technical expertise and resources.
Limited creativity and originality: While AI can assist in content creation, it may struggle with originality and creative thinking. AI-generated content may lack the unique perspectives and creativity that human marketers bring, potentially leading to a saturation of similar or generic content across social platforms.
Ethical considerations and transparency: As AI apps become more sophisticated, ethical considerations will become more important. Decisions made by AI algorithms need to be transparent and easily explained and clearly justifiable.
Overreliance and loss of control: Depending too heavily on AI apps without human oversight can lead to overreliance and a loss of control.
Final Thoughts
The benefits of using AI apps for social media are significant and increasing daily. We’re officially in the ‘age of AI’ now, and it’s time to start using AI to streamline and polish your social marketing.
Hundreds of AI marketing apps and software solutions now cover everything from automation and social management to generative AI for content creation, advanced AI-driven analytics, and reporting.
Frequently Asked Questions
Which AI is best for social media?
The best AI tools for social media include:
- FeedHive
- Vista Social
- Audisense
- Lately
- Ocoya
- Predis.ai
- Publer
- Cortex
- Phrasee
- Podcastle
- Brandwatch
- Elai.io
- HeyDay Chatbot
Read the full review for key features, use cases, pros and cons, pricing and more.
Can AI write social media posts?
Yes. AI copywriting tools like Copy.ai, Jasper and Writesonic, and other AI content generation tools can create original, compelling and search-optimized social media posts for all major social media platforms like Facebook, Instagram, LinkedIn, and YouTube. Read the full article for comprehensive reviews of the top AI apps for social media content.
What is the AI app to create Instagram content?
Predis.ai is one of the most popular AI apps to create Instagram content. Read the full review to learn more about Predis.ai - key features, use cases, pros and cons, pricing and more.
What is the best free AI content generator?
There are many great AI content generator tools that you can use for free. Read the full article for comprehensive reviews of the top tools for AI content generation.
