White Label Software: 17 Best Brandable SaaS and What You Should Know [2024]

If you’re short on time, resources, or know-how, white-label software products can be a great solution!

Many of the best platforms have automated features, custom templates, and integrations to deliver a tailored experience to your buyers.

Hundreds of options are available, but knowing which ones are as good as they promise can be difficult.

So we have done all the investigation and research for you.

In this review, we break down the key features, pricing, pros and cons, and user reviews to help you choose the best software for:

• SEO
• Web Design
• Landing Page
• Reporting Analytics
• Email Marketing

What is Brandable Software?

White-label or brandable software refers to tools and platforms developed by one company that can be brandable and sold by another.

For example, let’s say you’re an email marketing agency. Rather than creating a branded email marketing platform, you can buy one and rebrand it. Businesses like yours can then sell their brand software as a service (SaaS), branded product.

The best advantage of own-brand SaaS is that businesses don’t have to develop the platforms themselves. Instead of coding and fixing bugs, you can focus on building profitable customer relationships!

Source: Vendasta

Pros and Cons of White Labelling SaaS

Pros of Using Own Brandable Software:

1.Save Time and Money

Brandable SaaS will help you save time because you don’t do the heavy lifting. Choosing the best brandable Saas will help you leverage pre-built solutions to drive customer satisfaction. This means less coding, testing, and developing. You can spend more time promoting your brand and delivering an optimal brand experience. Product development won’t drain your bottom line because there is no need to invest in development’s hard and costly work. 

2.Skip Developing and Testing

What if your product doesn’t work? 

Or you hire the wrong developer, and they produce subpar software? 

Developing and testing your SaaS involves many technical risks. You might spend more money correcting technical mistakes than promoting your white-label software. 

Developing and testing SaaS isn’t a quick job. It could take you months before you make a breakthrough. And if you don’t know much about coding, developing and testing will be complex. 

You can avoid this through private label SaaS and promote a product you have complete confidence in. 

3.Leverage the Most Affordable Method for Custom Software

There isn’t a more cost-effective solution for custom SaaS than original platforms. These platforms make developing and promoting custom SaaS a walk in the park. The best brandable software often provides quick customer support to guide you through the various tools and features. 

Cons of Using Original Software:

1.Lack of Customization

Unfortunately, your customization options for brandable software are limited. Businesses would have much more personalization freedom if they developed the SaaS. While many platforms offer customization functions, these options are limited.

You can’t customize the coding and how your SaaS responds to specific user interactions. Ultimately, while you can add custom branding, you’ll have to settle with the overall look and feel of using the SaaS. 

2.Exposed Customer Data

External developers from your own brand software provider can access all your customer data on a white-label platform. This is risky because you don’t want to compromise your customers’ data.

The best way to combat this con and minimize its risk is to choose white-label SaaS with an impressive track record. Choose a solution that is proven to work and has a lot of social proof and credibility!

3.No Access to Code

Not having access to your tool’s code is super frustrating. You can’t modify the code or check for bugs yourself. You have to raise all technical queries from your customers to the platform’s support team.

This disadvantage increases the risk of delivering poor or delayed customer support to your buyers. Only once the customer care team gets back to you can you help your customers solve their queries. 

17 Best Brandable SaaS for Agencies and Resellers

With the pros and cons above in mind, let’s take a look at some of the best brandable solutions.

Top 3 Brandable SEO Software

1.SEO Reseller.

SEO Reseller is a 360-degree brandable SaaS for SEO. SEO plays a pivotal role in lead generation, making this platform valuable. With SEO Reseller, you can help your buyers with local SEO, SEO audits, tailored link-building, and PPC ad campaigns. B2B businesses can also deliver competitor analysis and branded SEO reports. 

Key Features:

• SEO reports
• Business assessment
• Competitor analysis
• Target keywords
• Website Scanning
• Local SEO
• Link building 

Pricing:

• Custom packages 

Pros:

• Fantastic own-brand SEO software for small businesses.
• Custom plans allow more flexibility in terms of the services you need.
• Expert team with an impressive track record. 

Cons:

• Enterprises may be limited by features. 

G2 Score: 4.7/5 stars 

Website: seoreseller.com

2.WooRank

 This brandable SaaS will optimize all aspects of your buyer’s SEO campaign while helping you deliver custom SEO reports. Businesses can pick from countless templates and provide tailored SEO advice and insights for each client. 

Key Features:

• Competitor analysis
• SEO audits
• Link building
• White-label reports
• Lead generation strategies
• Keyword tracking 

Pricing:

• Pro plan is $80 p/m
• Premium plan is $200 p/m
• Custom Enterprise plan

Pros:

• Free trial so businesses can test the software without committing!
• Quick, easy, and accurate on-page SEO crawler.
• An excellent option for small businesses. 

Cons:

• Competitor analysis features need improvement.
• Enterprises might need more robust features and functions. 

G2 Score: 4.3/5 stars 

Website: woorank.com

3.PageOnePower

If your buyers rely on your brand for quality link acquisition, link-building campaigns, and content creation, PageOnePower can help you! PageOnePower has developed over 6000 digital assets and earned more than 15,000 links annually! You can rely on this white-label SaaS to help you take your buyer’s SEO to the next level.

Key Features:

• Expert link building
• Link acquisition
• Link building campaign management
• Content creation 

Pricing:

• Custom packages 

Pros:

• Expert focus on link building.
• Perfect for small businesses or businesses that offer solutions for custom link-building strategies.
• You can become a “Link Building Partner” and access many more valuable features. 

Cons:

• Not ideal for businesses that need a 360 solution for brandable SEO SaaS.

G2 Score: N/A

Website: pageonepower.com

Top 4 Own Brand Web Design Software

1.Shift 4 Shop

Shift 4 Shop is one of the best solutions for small web development and design companies. It offers various professional templates to make website design easier. There are also many integration options for seamless website building and design. Shift 4 Shop also provides features for SEO and mobile-friendly websites. 

Key Features:

• Website themes and templates
• Mobile-optimized themes
• SEO
• Mobile eCommerce
• Google AMP integration
• Product Manager

Pricing:

• Custom packages 

Pros:

• Easy to use and intuitive features.
• The platform works for small, mid-level, and large companies.
• Flexible free plan providing just enough features for solo marketers. 

Cons:

• No integration with order management platforms.
• Slow website loading times. 

G2 Score: 3.8/5 stars 

Website: shift4shop.com

2.Weblium

Weblium isn’t the best choice for enterprises, but small businesses can find value in this brandable SaaS reselling. You’ll find many templates for your client’s website and features like SEO and popups to boost conversions. Weblium also provides solutions for mobile-friendly websites. You can easily share web designs and action customer feedback through email. 

Key Features:

• Ready-made templates
• SEO
• CRM
• Self-help resources
• Popups
• Mobile-friendly web designs

Pricing:

• Free plan
• Pro plan is $8.25 p/m
• Bundle plan is $4.45 p/m

Pros:

• Fantastic web design templates.
• Users report quick and helpful customer support.
• It’s easy to co-edit website designs. 

Cons:

• Limited features make this platform best for small businesses.

G2 Score: 4.8/5 stars 

Website: weblium.com

3.DashClicks

DashClicks is an all-in-one web development and design brandable software. Using this SaaS development and software distribution is simple to learn, making onboarding clients easy. There are endless website design templates. DashClicks also provides features for online forms and inbound marketing campaigns. 

Key Features:

• Reputation management
• Inbound Marketing
• Pre-built templates
• Drag-and-drop editor
• Form Builder
• Reporting dashboard

Pricing:

• Free plan
• Pro plan is $97 p/m
• Plus plan is $297 p/m
• Custom premium plan

Pros:

• The customer support is friendly and responsive.
• All-in-one solution for web development and design.
• It’s quick and easy to onboard clients. 

Cons:

• Slow responses to queries sent through Slack. 

G2 Score: 4.6/5 stars 

Website: dashclicks.com

4.Flywheel

If you offer WordPress-oriented web design services, Flywheel can help you! You can migrate your clients’ websites for free, and Flywheel offers 14-day demo sites. This brandable SaaS also provides a growth suite to boost your buyers’ revenue. You can become a Flywheel partner to access exclusive insights and features. 

Key Features:

• Reporting dashboard
• Product upselling and cross selling
• Bulk site management
• Client Portal
• Client subscription and billing
• Third-party integrations

Pricing:

• Tiny plan is $15 p/m
• Starter plan is $30 p/m
• Freelance plan is $115 p/m
• Custom agency plan

Pros:

• Flexible pricing for businesses of all sizes.
• Valuable APIs and plugins.
• Robust client reports with customizable options. 

Cons:

• Some features need improvement.
• Steep learning curve. 

G2 Score: 4.4/5 stars 

Website: getflywheel.com

Top 4 Brandable Landing Page SaaS

1.Landingi

Building custom landing pages that convert takes a lot of time and resources. Landingi will ease the load with beginner-friendly features for landing page development. You can create landing pages with your client’s custom branding and add decision-making elements like images, videos, popups, and sliders. 

Key Features:

• 400+ landing page and popup templates
• Drag-and-drop landing page builder
• A/B testing
• Reporting analytics
• Third-party integrations

Pricing:

• Core plan is $35 p/m
• Create plan is $79 p/m
• Automate plan is $109 p/m
• Agency plan is $129 p/m

Pros:

• Quick and responsive customer support.
• Easy to onboard clients.
• Ample elements for conversion-driven landing pages. 

Cons:

• Lack of templates.
• Limited functions for landing page videos. 

G2 Score: 4.4/5 stars 

Website: landingi.com

2.Duda

Duda is a brandable software customization tool that focuses on efficient landing page creation. This tool uses automated features to make landing page building effortless and quick compared to most platforms. There are countless templates to choose from, and you can track any changes your clients make. It’s easy to share your landing page with clients and act on customer feedback within the platform. 

Key Features:

• Automated workflows
• Dynamic landing page creation
• Pre-built templates
• Reporting analytics
• Third-party integrations 

Pricing:

• Basic plan is $19 p/m
• Team plan is $29 p/m
• Agency plan is $59 p/m

Pros:

• Consistent feature releases and software licensing.
• Quick and easy live chat support.
• Easy to use SaaS, so client onboarding is seamless.  

Cons:

• Users experience a lot of bugs.
• Many features have limited functionality.
• Not an ideal option for enterprises. 

G2 Score: 4.6/5 stars 

Website: duda.co

3.Ucraft

Ucraft is one of the most user-friendly landing page builders. It won’t be challenging to onboard clients; they don’t need coding experience to use your landing pages. The cost of Ucraft is also inexpensive compared to its competitors, and there are many valuable functions to use for landing pages. A few of these functions include logo design, templates, and integrated Google Cloud hosting. 

Key Features:

• Google Cloud hosting
• Pre-built templates
• eCommerce websites
• Drag-and-drop editor
• Logo design
• Automated customer support

Pricing:

• PayGo 1 plan is $39 p/m
• PayGo 2 plan is $69 p/m
• PayGo 3 plan is $109 p/m

Pros:

• Exceptional customer service.
• Attractive landing page design options with customizable functions. 
• Users say this tool is ultra-easy to use. 

Cons:

• Limited design features and technical functions for enterprises. 

G2 Score: 4.6/5 stars 

Website: ucraft.com

4.Convrrt

Convrrt is one of the best white-label landing page builders because of the wide range of valuable features. Although it takes a bit of learning to use this SaaS branding, you’ll have everything your clients need for results-driven landing pages. You can create forums and popups for your buyers’ landing pages and add payment gateways for eCommerce brands. 

Key Features:

• Handcrafted pre-built templates
• Drag-and-drop editor
• Mobile-friendly landing page design
• Online forums builder
• Landing page popups
• Online payment gateways

Pricing:

• Custom plans 

Pros:

• Flexible pricing for businesses of all sizes.
• Valuable APIs and plugins.
• Robust client reports with customizable options. 

Cons:

• Some features need improvement.
• Steep learning curve. 

G2 Score: N/A

Website: convrrt.com

Top 3 Brandable Reporting Analytics SaaS.

1.Klipfolio.

Providing custom analytics reports takes a lot of time! You’ll have to gather, prepare, secure, and manage high volumes of data. Businesses must also ensure the reports they provide are tailored to each client. Klipfolio will handle all this for you. You can integrate your data management sources and easily import data to this SaaS.

Source: klipfolio.com

Key Features:

• Data storage and history
• Data preparation
• Data visualizations
• Team collaboration
• Third-party integrations 

Pricing:

• Custom plans for businesses, teams, and enterprises

Pros:

• Easy to customize code for reporting analytics.
• Flexible pricing plans to work for small, mid-level, and large businesses.
• Data visualizations are automated and intuitive.

Cons:

• Features may have bugs or take time to load.
• A steep learning curve.

G2 Score: 4.5/5

Website: klipfolio.com

2.AgencyAnalytics

Agency Analytics is one of the top brandable SaaS for reporting analytics because of its customization options. You can add tailored branding elements like logos and colors for personalized deliverables. It’s easy to build reports through automated functions. Brands can also leverage SEO analytics to ensure their client is discoverable online. 

Key Features:

• Custom dashboards
• Client and staff management
• Automated reports
• SEO
• Drag-and-drop report builder
• Logo design

Pricing:

• Freelancer plan is $12 p/m
• Agency plan is $18 p/m
• Custom enterprise plan

Pros:

• Powerful automated features for efficiency. 
• Ample customization and branding functions. 
• Real-time data and intuitive data visualizations. 

Cons:

• Some features need improvement and take time to understand. 
• Lack of integration options.

G2 Score: 4.8/5

Website: agencyanalytics.com

3.Zoho Analytics

Zoho is a favored platform for B2B tools because of the available user-friendly and robust features. You can quickly create custom reports, charts, and pivot tables using pre-built templates and the vast customization options. There are many self-help online resources if you run into any trouble, and business owners don’t need programming experience for this SaaS. 

Key Features:

• Logo design
• Drag-and-drop editor
• Pre-built templates
• Custom domains
• Embedded analytics

Pricing:

• Custom plans 

Pros:

• Ample data sources, and it’s easy to import data.
• Easy to build reports, pivot tables, etc.
• Many customization options. 

Cons:

• Access control for team collaboration needs improvement. 
• Can’t share reports to cloud storage platforms.

G2 Score: 4.2/5

Website: zoho.com

Top 3 Brandable Email Marketing SaaS.

1.MonsterInsights.

MonsterInsights is one of the top white-label email marketing SaaS for analytics. This platform allows marketers to dig deeper into their lead generation and subscriber analytics. You can create detailed, custom email marketing reports for your clients while using A/B testing to determine which emails work best for their target audience. MonsterInsights also supports integration with many of the best WordPress plugins like Yoast and Woocommerce. 

Key Features:

• User reports
• SEO ranking reports
• eCommerce reports
• Real-time analytics
• Affiliate links and ads tracking
• Google Analytics dashboard
• A/B testing 

Pricing:

• Plus plan is $99.50 p/m
• Pro plan is $199.50 p/m
• Agency plan is $399.50 p/m

Pros:

• The free version is not as limited as other tools. 
• You can leverage real-time analytics. 
• Easy and quick to install and learn to use. 

Cons:

• Only available to WordPress users.
• Limited functions and many technical aspects need improvement. 

G2 Score: 4.5/5

Website: monsterinsights.com

2.Constant Contact

Constant Contact helps businesses and marketers worldwide manage all their client communications. If you need brandable SaaS to handle your client’s email marketing campaign, Constant Contact provides a feature-rich solution. You can perform A/B testing to find the perfect content for your client’s audience, deliver detailed email analytics reports, and use countless templates with SaaS rebranding.

Key Features:

• SMS marketing
• Event marketing
• Landing page builder
• A/B testing
• Mobile app development
• Social media marketing
• Email marketing templates
• Email reports 

Pricing:

• Core plan is $9.99 p/m
• Plus plan is $45 p/m

Pros:

• Features are intuitive and easy to use. 
• All-in-one white-label email marketing software. 
• Best for entry-level email marketing campaigns. 

Cons:

• Customer support can take time. 
• Limited templates and customization options

G2 Score: 4/5

Website: constantcontact.com

3.HubSpot Email Marketing

HubSpot offers valuable tools for businesses, including free, brandable email marketing SaaS. Opt for a paid plan or software bundle for advanced functions and the full breadth of features. You can add custom branding to email reports and newsletters, create online forms and landing pages for email marketing, and use A/B testing to perfect your approach. 

Key Features:

• A/B testing
• Drag-and-drop editor
• Pre-built templates
• Branding 
• Landing page builder
• Online form builder 

Pricing:

• Custom plans and bundles

Pros:

• The best option for individual marketers and small businesses. 
• Ample self-help resources. 
• You can use basic features on the free plan. 

Cons:

• Limited features and functions. 
• For ease of use, you must use HubSpot’s CRM. 

G2 Score: N/A

Website: hubspot.com

Conclusion

White-label software makes providing custom tools and platforms easier for agencies and resellers. You can cut down on time and expenses, and you don’t have to develop and test your own software. However, white-label SaaS has limited customization options. You can’t access your platform’s code.

The best brandable SaaS options in 2024 include SEOReseller, HubSpot Email Marketing, Ucraft, Convrrt, and many more! Use any of these top white-label platforms and tools to deliver a branded customer experience and tailored strategies and analytics!

References

That Company: White Label Software

InEvent: White label software: Definition, Benefits, and Types

Side Hustle Nation: Reselling Software: Don’t Start a SaaS — White Label Someone Else’s Instead