10 Best B2B Marketing Agencies for 2020 -2021

Okay, let’s face the music.

Finding an effective B2B marketing strategy can be frustrating at times.

Especially if you’re doing it alone.

It also isn’t easy keeping up with the dynamic stream of B2B marketing trends that are constantly evolving at an alarming pace!

Just as you think you’ve caught up with them, then boom, there they go again and you’re up, trying to chase after the new trends again. I bet this can get very tiring.

And you’re just trying to make sense of it all, right?

Well there’s a solution for you as a business, and it’s called a B2B marketing agency.

You won’t need to worry over keeping up with the latest trends, as these guys will do that work for you. Now doesn’t that sound wonderful!

While they’re doing what they’re very good at, which is B2B marketing, then you can actually focus on other important stuff regarding your business.

To me, that sounds like a win-win situation.

Now, instead of you going and searching through a multitude of B2B agencies on the web, we have gone ahead and done some of the tedious work for you.

Below, you will find our list of the best B2B marketing agencies available to you from across the globe.

But first, let’s make sure we understand what a B2B marketing agency is. And what exactly do they do?

What is a B2B Marketing Agency?

A B2B marketing agency comprises of a team of marketing professionals who are there to provide you with all the guidance and ‘bits and bobs’ you need to get your B2B marketing strategy off the ground.

Now as we all know already, a B2B agency focuses primarily on business to business marketing. An agency like this will offer specialized services to organizations who are trying to sell their products or services to other businesses.

This would include:

• Offering services that take long or complex sales processes into account.
• Taking careful consideration of your distinct drivers, such as measurable results, the skills you offer and productivity etc.
• Using long-form content to educate, inform and attract key-players within businesses to notice your brand and
• Striving for a possible high return on your investment (ROI).

What’s the Difference Between a B2B and B2C Agency?

As most of us know, B2C marketing focuses on promoting a businesses products or services to customers. Here the marketing strategy is constantly looking at how to meet the needs and interests of individuals, who would be making personal purchasing decisions for their day to day lives.

This is vastly different to a Business to Business marketing approach.

First things first, it’s important to remember that B2B marketing focuses on marketing to professional buyers within another business, such as key gate keepers, procurement officers or senior management.

While there is some form of similarity between B2B and B2C marketing, the difference lies in the target audience, and how to market to them effectively. The key thing is that you would communicate with a B2B audience, very differently to a B2C audience.

Basically, B2B and B2C customers will be looking for different things from your business.

For example, a B2B individual will be more interested in understanding all the finer details about your product or service. A B2C customer will be looking more at whether a product or service will meet their more immediate needs.

A B2B individual will be assessing whether to enter a longer term relationship with your business based on their ROI. While a B2C customer will not be looking at a brand from a long term investment perspective.

So in essence, a B2B and B2C agency will use different methods and tools to help you approach each of these audiences differently.

And sometimes, an agency will have the capacity to work within both B2C and B2B marketing strategies.

Now take a look at this video to understand some key principles regarding B2B marketing strategies:

How we Evaluated the Best B2B Agencies

Here is a snapshot of the different criteria we used when choosing the best B2B agencies below:

• We found that they were easily accessible online, which is always a good place to start.
• They had a good social media presence.
• They have proven to be experts within their field, offering specialized skills in B2B marketing and a highly-skilled team of experts who understand the nature of business.
• Proof of success, such as case studies were provided and easy to review.
• Ease of communication is key- these agencies provided sound communication channels with their clients and take the time to answer all questions or concerns that may arise.

And so without further delay, let’s take a close look at all these amazing B2B guru’s out there today …

10 Best B2B Marketing Agencies

1. The MX Group

The MX Group is a global, full-service B2B marketing agency, offering many years of experience and expertise. They are a member of the Network One Alliance and have won 5 categories for the 2019 Horizon Interactive Awards.

The MX Group is a sought-after agency for mid-size and enterprise B2B clients in a wide range of fields. They provide a highly-skilled B2B marketing team, such as marketing strategists, graphic designers, business analysts, programmers, data specialists, and sales operation experts. They work closely with their agency partner Bray Leino Limited, a UK-based B2B agency, allowing them to reach more clients on a global scale.

Agency Snapshot:

• Founded: 1989
• Location: Burr Ridge, Illinois, United States.
• Number of employees: 130
• Top clients include: Siemens, Cummins, and Atlas Copco.
• Website: https://www.themxgroup.com/

Services:

• Content marketing
• Strategy and consulting
• Event marketing
• Creative, web design & development
• Marketing automation
• Analytics

2. Jellyfish

Jellyfish is a renowned global marketing agency, known for it’s dynamic take on B2B marketing strategies. They are widely known for helping a range of companies develop their global footprint.

Jellyfish offers their services to both B2B and B2C clients. The agency has also operated as a technology reseller and Google training partner for many years. They take their training and equipping very seriously, and offer a range of marketing workshops, courses and training seminars to help equip their clients with the necessary skills to get ahead of the game. Jellyfish is also a certified Google Cloud Training Partner.

Agency Snapshot:

• Founded: 1999
• Location: offices across the globe.
• Number of employees: 768
• Top clients include: Disney, eBay, Slack, Samsung, and Uber.
• Website: https://www.jellyfish.com/en-us

Services:

• Advertising
• Social media marketing
• Content marketing
• SEO & ASO (app store optimization)
• Email marketing
• Branding
• Analytics
• Consulting and training
• Strategy

3. bray leino

bray leino is an award-winning, full-service B2B agency located in 8 offices across the world, with it’s primary location in the United Kingdom. From starting 40 years ago in the small fishing village of North Devon, they have become a sought after and respected B2B marketing agency in the industry today.

They are also known for offering a wide range of services, both in B2C and B2B marketing. For B2B they work with clients needing specialized campaigns in a particular discipline, as well as offering a more integrated approach to marketing campaigns. bray leino is recognized as being in the top 3 B2B marketing agencies in the UK.

Agency Snapshot:

• Founded: 1980
• Location: Devon and Bristol (UK), Singapore, Shanghai (China), Kuala Lumpur (Malaysia) and Chicago (USA).
• Number of employees: 350
• Top clients include: Mondelez, Clarks, and Wylex.
• Website: https://www.brayleino.co.uk/

Services:

• Brand identity
• Conferencing and events
• Creative
• Direct marketing
• PR
• Experiential marketing
• Strategy and consulting etc.

4. Bader Rutter

Bader Rutter is a B2B agency that comes with a lot of experience. They are a full-service agency, that offers its marketing services to all types of industries. However, when it comes to agribusiness, they are definitely ahead of the game, being well known specialists for marketing in this unique sector.

Bader Rutter is located in 29 different countries. Over the years, they have accumulated a number of well-known clients, with many remaining loyal to them for up to 3 decades now.

Agency Snapshot:

• Founded: 1974
• Location: Milwaukee, Wisconsin (USA), with a global reach.
• Number of employees: 275
• Top clients include: Pioneer, Raymond, Zoro, and MobCraft Brewing.
• Website: https://baderrutter.com/

Services:

• Advertising
• PR
• Social & digital marketing
• Analytics
• Media planning & buying
• Design
• Experiential marketing
• Business consulting

5. The Crocodile

The Crocodile is a well-recognized, UK-based agency with a global reach through their Affinità agency alliance. They are also one of the founding members of the alliance.

Due to their partnerships with various platforms such as Hubspot and Google Partners, they can offer services such as digital development, web app development, automation, SEO and CRM.

The Crocodile also works as a B2B Adobe Experience Cloud Partner, offering personalized cross-channel experiences and strategic B2B campaign services.

Agency Snapshot:

• Founded: 1990
• Location: London (UK), with a global reach.
• Number of employees: 50
• Top clients include: Dell, KPMG, London Stock Exchange Group and Nectar.
• Website: https://thecroc.com/

Services:

• Content marketing
• Social media
• Advertising
• Strategy
• UX design
• Marketing
• Automation
• Customer experience

6. Expandi Group

Expandi Group is a leading global B2B marketing agency that specializes in expanding the digital footprint of technology companies. Their marketing solutions focus on increasing their client’s ROI, and in developing innovative digital solutions and sales programs.

Expandi Group also specializes in performance based marketing. Through their insightful solutions, they introduced the concept of an agency getting paid based on the results they deliver to clients.

Agency Snapshot:

• Founded: 2000
• Location: London (UK), Vienna (Austria), Dubai, Madrid (Spain), Milan (Italy), Paris (France) and München (Germany).
• Number of employees: 400
• Top clients include: Google, IBM, and HP.
• Website: https://www.expandigroup.com/index.html

Services:

• Performance based marketing
• Demand generation
• BI (business intelligence)
• Analytics
• Channel marketing
• Digital solutions
• Co-marketing, etc.

7. Velocity Partners

Velocity Partners is one of the top, specialized B2B marketing agencies in the United States, with offices also located in the UK. This agency offers a wide range of B2B marketing services, but provides expert guidance in developing a client’s content marketing strategy.

Velocity Partners are known for focusing their efforts across four main areas, namely strategy, content, data and digital. They provide trendy and innovative digital marketing services, as well as web development and brand positioning services.

They were also the winners of The Drum’s B2B Awards Agency of the year for 2019.

Agency Snapshot:

• Founded: 2000
• Location: New York (USA) and London (UK).
• Number of employees: 45
• Top clients include: Hubspot, Sprint Business, Amazon Web Services, and Citrix Systems.
• Website: https://velocitypartners.com/

Services:

• Content marketing
• Marketing strategy & positioning
• Branding & design
• Web development & digital marketing
• Content performance

8. gyro

When it comes to business marketing, gyro has done everything under the sun. They have won many awards over the years and are considered one of the largest creative business agencies in the world.

Well known for being a global marketing ‘think tank,’ Gyro are very innovative and practical in their marketing approach. Since being powered by the Dentsu Aegis Network from 2016, they are even more capable to meet the needs of all types of businesses across a wide range of industries.

Agency Snapshopt:

• Founded: 1999
• Location: global
• Number of employees: 700
• Top clients include: HP, Oxford, ebay and Forbes.
• Website: https://www.gyro.com/

Services:

• SEO
• CRM
• Social media marketing
• Content marketing
• Public Relations (PR)
• Marketing automation
• Loyalty marketing
• Media planning and buying
• Modelling and econometrics
• Sustainability marketing etc.

9. Mower

Mower is an independent, popular B2B marketing agency, operating in 9 offices across the United States. They offer various marketing services, but are more specialized in PR, public affairs, and strategic consulting.

Mower are very forward thinking in their marketing, offering a more integrated communication marketing approach to their various clients. They provide strategic marketing to certain sectors, such as the tourism industry, finance, energy and sustainability, health care and construction etc.

They also received the award for multichannel lead generation at the 2019 B2 Awards.

Agency Snapshot:

• Founded: 1968
• Location: United States
• Number of employees: 175
• Top clients include: Helio Health, GE Energy and Bosch.
• Website: https://www.mower.com/

Services:

• Integrated marketing communications (IMC)
• Strategic consulting
• PR & public affairs

10. Earnest

Earnest is a multi-award winning B2B agency that takes pride in developing ‘out of the box’ marketing solutions for businesses. They offer a range of services in different disciplines, such as branding, campaigns, strategic planning, content, and experiential.

Earnest work with many different types of businesses. Since always being driven to raise the standard of B2B marketing, Earnest have an ‘innovation arm’ of the agency. This department looks at ways they can always stay ahead of the latest technology and trends, as well as how to educate and train their clients to understand these changes.

Agency Snapshop:

• Founded: 2009
• Location: New York (USA) and London (UK).
• Number of employees: 40
• Top clients include: Vodafone, Samsung, Canon, and Oracle.
• Website: https://earnest-agency.com/

Services:

• Brand management
• Marketing strategy
• Demand generation
• Campaign management
• Content marketing
• Events
• Website and UX design etc.

Our Top Picks:

For enterprises:

The MX Group– for their many years of experience and vast amount of B2B marketing solutions to offer.

For startups:

Expandi Group– for their innovative digital marketing approaches and highly skilled team of professionals.

So where do we go from here?

Well, start by taking a careful look through this list of the top agencies and make a list of the agencies that appeal to you the most.

Then get in touch with them and start a conversation.

It could even take a number of phone calls, skype chats or meetings to get to know them, before you take the plunge.

And make sure that you find an agency that takes the time to understand your business and how it works.

The best B2B agency out there will always do their best to come along side you, and to guide you each step of the way.

So don’t settle for anything less then the best for your business!

References:

What is a B2B marketing agency? https://www.barqar.com/2017/05/08/b2b-marketing-agency/

Differences between B2B and B2C marketing agencies. https://blog.hubspot.com/agency/differences-b2c-b2b-marketing

Guide to choosing the right B2B marketing agency. https://www.310creative.com/blog/b2b-marketing-agency

How to evaluate a B2B marketing agency. https://www.acadialms.com/blog/how-to-evaluate-a-b2b-marketing-agency

Top 19 B2B agencies you should know. https://influencermarketinghub.com/b2b-marketing-agency/