12 Best B2B Marketing Agencies for 2022
Okay, let’s face it.
Finding an effective Business to Business (B2B) marketing strategy can be frustrating at times.
Especially if you’re doing it alone.
It also isn’t easy keeping up with the dynamic stream of B2B marketing trends that are constantly evolving at an alarming pace!
Just as you think you’ve caught up with them, then boom, there they go again and you’re up, trying to chase after the newest trend. I bet this can get very tiring.
And you’re just trying to make sense of it all, right?
Well there are solutions for you as a business, and they’re called B2B marketing agencies!
You won’t need to worry over keeping up with the latest trends, as these guys will do that work for you. Now doesn’t that sound wonderful?!
While they’re doing what they’re very good at, which is B2B marketing, then you can actually focus on other important stuff regarding your business.
To me, that sounds like a win-win situation.
Now, instead of you going and searching through a multitude of B2B agencies on the web, we have gone ahead and done some of the tedious work for you.
Below, you will find our list of the best B2B marketing agencies available to you, from across the globe.
But first, let’s make sure we understand what a B2B marketing agency is. And what exactly do they do?
What is a B2B Marketing Agency?
A B2B marketing agency comprises of a team of marketing professionals who are there to provide you with all the guidance and ‘bits and bobs’ you need to get your B2B marketing strategy off the ground.
Now as we all know already, a B2B agency focuses primarily on ‘business to business’ marketing. An agency like this will offer specialized services to organizations who are trying to sell their products or services to other businesses.
This would include:
- Offering services that take long or complex sales processes into account
- Taking careful consideration of your distinct drivers, such as measurable results, the skills you offer and productivity etc.
- Using long-form content to educate, inform and attract key-players within businesses to notice your brand
- Striving for a possible high return on your investment (ROI).
What’s the Difference Between a B2B and B2C Agency?
As most of us know, Business to Consumer (B2C) marketing focuses on promoting a businesses products or services to customers.
Here, the marketing strategy is constantly looking at how to meet the needs and interests of individuals, who would be making personal purchasing decisions for their day to day lives.
This is vastly different to a B2B marketing approach.
First things first, it’s important to remember that B2B marketing focuses on marketing to professional buyers within another business, such as key gate keepers, procurement officers or senior management.
While there is some form of similarity between B2B and B2C marketing, the difference lies in the target audience, and how to market to them effectively. The key thing is that you would communicate with a B2B audience very differently to how you would communicate to a B2C audience.
Basically, B2B and B2C customers will be looking for different things from your business.
For example, a B2B individual will be more interested in understanding all the finer details about your product or service. A B2C customer will be looking more at whether a product or service will meet their more immediate needs.
A B2B individual will be assessing whether to enter a longer term relationship with your business based on their ROI. While a B2C customer will not be looking at a brand from a long term investment perspective.
So, in essence, a B2B and B2C agency will use different methods and tools to help you approach each of these audiences differently.
And sometimes, an agency will have the capacity to work within both B2C and B2B marketing strategies.
Take a look at this video to understand some key principles regarding B2B marketing strategies:
How We Evaluated the Best B2B Marketing Agencies
Here is a snapshot of the different criteria we used when choosing the best B2B marketing agencies below:
- We found that they were easily accessible online, which is always a good place to start
- They had a good social media presence
- They have proven to be experts within their field, offering specialized skills in B2B marketing and have a highly-skilled team of experts who understand the nature of business
- Proof of success, such as case studies were provided and easy to review
- Ease of communication is key – these agencies provided sound communication channels with their clients and take the time to answer all questions or concerns that may arise
And so without further delay, let’s take a close look at all these amazing B2B guru’s out there today …
12 Best B2B Marketing Agencies
Bright is a global B2B marketing consultancy and a pioneer in agile marketing. Bright were early adopters of agile ways of working for B2B, and the team has since refined a test, learn, and iterate approach to drive marketing transformation, improve marketing contribution to the business, and accelerate ROI for their clients.
Bright work with their clients to drive change through embedding new ways of working that empower marketers to make better use of their tools, activate the power of their tech and learn from hypothesis that can be tested through data driven experimentation and testing.
Bright work alongside their clients within cocreation, or as an outsourced team, to deliver effective marketing campaigns that take a data driven approach to drive continual improvement and focus on what works. Through iterating, the team quickly discovers what’s working and what needs improving, adjusting at pace and discarding or changing up areas of underperformance, reducing the risk to their clients.
Bright also offers agile marketing training that helps you embed agile marketing methodologies into your own processes. Or at the other end of the spectrum, Bright can operate as an entirely outsourced marketing department, working as a fully integrated arm of your operations to drive success from within your business.
Bright have delivered some impressive results for their clients, too, including:
- 1,700+ event registrations for TECHNIA
- £125,000 investment raised in 6 weeks for Zapnito
- Increasing sales pipeline by 40% for Claremont
- 800% increase in leads for IMGROUP
- 700% ROI for i-movo
- Founded: 2013
- Location: London, United Kingdom
- Number of employees: 20+
- Top clients include: British Medical Association (BMA), London City Airport, Expleo, Oracle, Softwire.
- Website: https://brightinnovation.co.uk
- Agile marketing transformation and change management
- B2B Marketing strategy
- Lead and demand generation campaigns
- Marketing operations optimisation
- Martech activation
- Content & creative
- Brand building
- Communication (internal & external)
- Data & research
- Agile marketing training
Grovia is a fully remote agency that is revolutionizing partner marketing for B2B businesses with their partner recruitment solutions. They focus on partnership-first relationships and target partners that will make a difference in referral programs.
Focused on performance-based channels, Grovia has quickly grown to be an industry leader in the performance marketing space. Their main scope of service is doing all the heavy-lifting of partner recruitment, including finding partners, collecting contact info, reaching out, and activating. They work closely with platforms like PartnerStack and Impact to scale program growth.
Grovia has also developed a comprehensive SaaS solution that finds top-ranking content publishers, Youtube influencers, and agency partners that attract audiences with high purchase intent. The tool provides links to relevant sites and contact information for authors, editors, and decision-makers..
- Founded: 2019
- Location: Seattle (fully remote company)
- Number of employees: 30
- Top clients include: Stamped.io,Divvy, Flexjobs, Gorgias, Swipesum
- Website: https://grovia.io
- Partner Recruitment
- B2B Affiliate Marketing
- Affiliate recruitment
- Channel marketing
- LinkedIn targeting
- Performance marketing
- Partner hitlist building
- Link building
ProperExpression is a full-stack B2B marketing agency focused on data-driven growth and revenue marketing. As an agency, ProperExpression is a pioneer in revenue marketing, leading the way to achieve the most for their clients in the areas that matter most – revenue, profitability, ROI, and customer acquisition.
ProperExpression provides creative solutions that produce quantifiable results. They take a creative, innovative approach, supported by a strong focus on tracking and analytics.
They also emphasize working alongside clients’ sales teams to help them close more deals and maximize the clients’ marketing ROI.
ProperExpression develops and executes comprehensive growth and revenue marketing strategies for its clients, using the best channels for each client’s business model to meet the client’s goals and objectives, drive revenue and improve ROI.
As a full-stack agency, ProperExpression can make the most of multi-channel and cross-platform marketing tactics. This, combined with a thorough understanding of each client’s needs and unique consumer profiles and journeys, allows them to develop expertly customized strategies to drive real, quantifiable results.
This approach has helped ProperExpression achieve an impressive 100% client retention rate over the last 16 months. It has also led them to become pioneers in the field of revenue marketing, which sets them apart from their competitors in the B2B growth marketing space.
- Founded: 2018
- Location: Washington D.C. and Chicago, Illinois, USA
- Number of Employees: 11-50
- Top Clients Include: DeskDirector, PX, Robocorp, DrFirst
- Website: https://www.properexpression.com/
- Revenue Marketing Strategy
- SEO & SEM
- Marketing Automation (HubSpot Partner)
- Content Marketing
- Email Marketing
- Sales Process Optimization
Acceleration Partners is the industry’s most experienced global partnership marketing agency. Their teams deliver true in-market program strategies in more than 30 countries for some of the world’s biggest brands.
They have extensive regional and international expertise in all the key areas of partnership marketing, including B2B, affiliate, influencer, content, and mass media marketing.
Acceleration Partners provides fully integrated, transparent, and strategic B2B partnership marketing program management, tailored to your marketing needs and goals.
By taking a consultative approach to understanding your business’s unique sector, audience, and challenges, they’re able to create customized solutions that are not only effective, but also measurable, efficient, and scalable.
Their deeply data-driven approach leverages their proprietary technology, APVision, and their extensive B2B experience and expertise to provide valuable insights and continually optimize every program and campaign.
Acceleration Partners understand the innate challenges and complexities of B2B programs, including tracking and pay-outs through the additional stages of a loner customer journey.
As a platform-agnostic agency, they do not have preferred partners and will work with you on whichever platform is best suited to growing your business and scaling your program.
In line with their focus on forging meaningful partnerships, their in-house Publisher Development team actively researches, curates, and nurtures the global partnerships that will best represent your brand, at every point of the sales funnel and lifecycle.
Acceleration Partners is also a five-time International Performance Marketing Award (IPMA) Best Performance Marketing Agency winner.
They have also won numerous other industry and culture awards, including:
- Performance Marketing Awards (PMA) Best Agency, UK
- IPMA Best Use of Performance During COVID-19
- IPMA Best Managed Affiliate Program, APAC
- Inc. Magazine Best Workplaces
- Digiday Best Workplace
- Boston Business Journal Best Places to Work
Location: Boston, Massachusetts, USA, with teams in London, Berlin, Singapore, and Sydney
Number of employees: 350+
Top clients include: Bubble, Remote, Motion, Inc., NorthOne, and Fast Capital 360
- Affiliate Marketing
- Partner Marketing
- Customer Acquisition
- Publisher Development
- Full Program Management
- Global/Regional Management
- Program Design
- Partnership Optimization
- Partner Recruitment
- Compliance & Fraud Monitoring
- Data & Analysis
5. The MX Group
The MX Group is a global, full-service B2B marketing agency, offering many years of experience and expertise. They are a member of the Network One Alliance and have won 5 categories for the 2019 Horizon Interactive Awards.
The MX Group is a sought-after agency for mid-size and enterprise B2B clients in a wide range of fields. They provide a highly-skilled B2B marketing team, such as marketing strategists, graphic designers, business analysts, programmers, data specialists, and sales operation experts. They work closely with their agency partner Bray Leino Limited, a UK-based B2B agency, allowing them to reach more clients on a global scale.
- Founded: 1989
- Location: Burr Ridge, Illinois, United States.
- Number of employees: 130
- Top clients include: Siemens, Cummins, and Atlas Copco.
- Website: https://www.themxgroup.com/
- Content marketing
- Strategy and consulting
- Event marketing
- Creative, web design and development
- Marketing automation
Jellyfish is a renowned global marketing agency, known for it’s dynamic take on B2B marketing strategies. They are widely known for helping a range of companies develop their global footprint.
Jellyfish offers their services to both B2B and B2C clients. The agency has also operated as a technology reseller and Google training partner for many years. They take their training and equipping very seriously, and offer a range of marketing workshops, courses and training seminars to help equip their clients with the necessary skills to get ahead of the game. Jellyfish is also a certified Google Cloud Training Partner.
- Founded: 1999
- Location: Offices across the globe.
- Number of employees: 768
- Top clients include: Disney, eBay, Slack, Samsung, and Uber.
- Website: https://www.jellyfish.com/en-us
- Social media marketing
- Content marketing
- SEO and app store optimization (ASO)
- Email marketing
- Consulting and training
7. Bray Leino
Bray Leino is an award-winning, full-service B2B agency located in 8 offices across the world, with it’s primary location in the United Kingdom. From starting 40 years ago in the small fishing village of North Devon, they have become a sought after and respected B2B marketing agency in the industry today.
They are also known for offering a wide range of services, both in B2C and B2B marketing. For B2B they work with clients needing specialized campaigns in a particular discipline, as well as offering a more integrated approach to marketing campaigns. Bray Leino is recognized as being in the top 3 B2B marketing agencies in the UK.
- Founded: 1980
- Location: Devon and Bristol (UK), Singapore, Shanghai (China), Kuala Lumpur (Malaysia) and Chicago (USA).
- Number of employees: 350
- Top clients include: Mondelez, Clarks, and Wylex.
- Website: https://www.brayleino.co.uk/
- Brand identity
- Conferencing and events
- Direct marketing
- Experiential marketing
- Strategy and consulting etc.
The Crocodile is a well-recognized, UK-based agency with a global reach through their Affinità agency alliance. They are also one of the founding members of the alliance.
Due to their partnerships with various platforms, such as HubSpot and Google Partners, they can offer services such as digital development, web app development, automation, SEO and CRM.
The Crocodile also works as a B2B Adobe Experience Cloud Partner, offering personalized cross-channel experiences and strategic B2B campaign services.
- Founded: 1990
- Location: London (UK), with a global reach.
- Number of employees: 50
- Top clients include: Dell, KPMG, London Stock Exchange Group and Nectar.
- Website: https://thecroc.com/
- Content marketing
- Social media
- UX design
- Customer experience
Expandi Group is a leading global B2B marketing agency that specializes in expanding the digital footprint of technology companies. Their marketing solutions focus on increasing their client’s ROI, and in developing innovative digital solutions and sales programs.
Expandi Group also specializes in performance based marketing. Through their insightful solutions, they introduced the concept of an agency getting paid based on the results they deliver to clients.
- Founded: 2000
- Location: London (UK), Vienna (Austria), Dubai (UAE), Madrid (Spain), Milan (Italy), Paris (France) and München (Germany).
- Number of employees: 400
- Top clients include: Google, IBM, and HP.
- Website: https://www.expandigroup.com/index.html
- Performance based marketing
- Demand generation
- BI (business intelligence)
- Channel marketing
- Digital solutions
- Co-marketing, etc.
Velocity Partners is one of the top, specialized B2B marketing agencies in the United States, with offices also located in the UK. This agency offers a wide range of B2B marketing services, but provides expert guidance in developing a client’s content marketing strategy.
Velocity Partners are known for focusing their efforts across four main areas, namely strategy, content, data and digital. They provide trendy and innovative digital marketing services, as well as web development and brand positioning services.
They were also the winners of The Drum’s B2B Awards Agency of the year for 2019.
- Founded: 2000
- Location: New York (USA) and London (UK).
- Number of employees: 45
- Top clients include: HubSpot, Sprint Business, Amazon Web Services, and Citrix Systems.
- Website: https://velocitypartners.com/
- Content marketing
- Marketing strategy & positioning
- Branding & design
- Web development & digital marketing
- Content performance
When it comes to business marketing, Gyro has done everything under the sun. They have won many awards over the years and are considered one of the largest creative business agencies in the world.
Well known for being a global marketing ‘think tank,’ Gyro are very innovative and practical in their marketing approach. Since being powered by the Dentsu Aegis Network from 2016, they are even more capable to meet the needs of all types of businesses across a wide range of industries.
- Founded: 1999
- Location: Global
- Number of employees: 700
- Top clients include: HP, Oxford, eBay and Forbes.
- Website: https://www.gyro.com/
- Social media marketing
- Content marketing
- Public Relations (PR)
- Marketing automation
- Loyalty marketing
- Media planning and buying
- Modelling and econometrics
- Sustainability marketing etc.
Mower is an independent, popular B2B marketing agency, operating in 9 offices across the United States. They offer various marketing services, but are more specialized in PR, public affairs, and strategic consulting.
Mower are very forward thinking in their marketing, offering a more integrated communication marketing approach to their various clients. They provide strategic marketing to certain sectors, such as the tourism industry, finance, energy and sustainability, health care and construction etc.
They also received the award for multichannel lead generation at the 2019 B2 Awards.
- Founded: 1968
- Location: United States
- Number of employees: 175
- Top clients include: Helio Health, GE Energy and Bosch.
- Website: https://www.mower.com/
- Integrated marketing communications (IMC)
- Strategic consulting
- PR & public affairs
Our Top Picks:
The MX Group – for their many years of experience and the vast number of B2B marketing solutions they offer.
Expandi Group – for their innovative digital marketing approaches and highly skilled team of professionals.
So, Where Do We Go From Here?
Well, start by taking a careful look through this list of the top B2B marketing agencies and make a list of the ones that appeal to you the most.
Then get in touch with them and start a conversation.
It could even take a number of phone calls, Skype chats or meetings to get to know them, before you take the plunge.
And make sure that you find an agency that takes the time to understand your business and how it works.
The best B2B marketing agency out there will always do their best to come along side you, and to guide you each step of the way.
So don’t settle for anything less then the best for your business!
Frequently Asked Questions
What is a B2B marketing agency?
A B2B marketing agency comprises of a team of marketing professionals who are there to provide you with all the guidance and tools you need to get your B2B marketing strategy off the ground. For further details, and to see our list of the best B2B marketing agencies in the world today, take a look at our full article.
What is the difference between a B2B and B2C agency?
A B2B agency will help a business market to other businesses, while a B2C agency will help a business market to customers. To find out what really makes these agencies different, go a see our full article on B2B agencies. You might also find a B2B agency perfect for your business!
What are the best B2B marketing agencies for 2022 to 2023?
The best B2B marketing agencies are: Bader Rutter, Expandi Group and Earnest. For the full list of the top 10 B2B agencies, go and read our detailed article.
What is a B2B marketing agency? https://www.barqar.com/2017/05/08/b2b-marketing-agency/
Differences between B2B and B2C marketing agencies https://blog.hubspot.com/agency/differences-b2c-b2b-marketing
Guide to choosing the right B2B marketing agency https://www.310creative.com/blog/b2b-marketing-agency
How to evaluate a B2B marketing agency https://www.acadialms.com/blog/how-to-evaluate-a-b2b-marketing-agency
Top 19 B2B agencies you should know https://influencermarketinghub.com/b2b-marketing-agency/