Social media marketing has become fertile ground for B2B brands looking to directly target key decision-makers, nurture clients, generate leads, supercharge sales cycles, and enhance brand awareness.
However, B2B social media marketing also presents some unique challenges due to the differences between the B2B and B2C buying cycle and the types of content that work best to reach and persuade key decision-makers.
Thankfully, that’s where a specialized B2B social media marketing agency works its magic!
Equipped with all the social media knowledge and expertise in targeting businesses specifically, partnering with a B2B agency will significantly streamline your marketing approach, thus bolstering your brand reach and revenue.
In this review, we have curated a selection of the best worldwide and provided key insights into their offerings.
Let’s jump in!
Social media marketing for B2B harnesses social networks to connect with and build relationships with potential and current business clients, using platforms such as LinkedIn, X (previously Twitter), YouTube, Facebook, and Instagram.
According to a Digital 2024 Global Overview Report, nearly two-thirds of the world’s population is online, and over 5 billion people use social media.
In the U.S. alone, the average person spends 2 hours and 16 min on social media, showing the vast potential for brands to reach their target market on social media.
While B2C purchases are typically personal, B2B sales involve purchasing products and services for teams or an entire organization.
A focused B2B social media marketing agency specializes in targeting key decision-makers, using tailored business marketing strategies to infiltrate more complex and longer decision cycles that typically involve multiple stakeholders.
B2B-specific social media marketing differs from B2C marketing and offers some key benefits:
With multiple stakeholders involved, it is typically characterized by longer decision-making processes.
There is a greater need to create informative, educational content, and it takes longer, through consistent engagement, to build trust and authority in a more knowledgeable and discerning audience.
Key benefits of using social media tailored to B2B audiences include:
Agencies specialized in social media marketing in the B2B space offer numerous services and strategies, including:
Check out this super interesting video by Semrush on why social media marketing is so critical for B2B brands:
Here is our carefully considered and curated list of the top agencies for B2B social media marketing:
AGENCY SNAPSHOT
Founded: 2012
Location: Iowa City, Iowa, USA
Number of employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Sculpt launched in 2012 with a vision to help brands in their backyard “connect with their human customers more humanly.”
Characterized by ‘hustle and heart’, Sculpt has become a sought-after B2B agency, managing social accounts for Fortune 500s, growth-stage startups, best-selling business books, and some of the biggest names in B2B.
Sculpt’s global remote team of strategists, campaign managers, and creatives specializes in helping in-house teams at B2B brands grow their audience through paid, organic, exec, and influencer social media marketing.
Through tailored social marketing strategies, they assist B2B brands in engaging with key decision-makers within their specific niche or audience.
They’ve been known to work with enterprise tech giants, mid-market category challengers, and the #1 spam-blocking app.
AGENCY SNAPSHOT
Founded: 1999
Number of Employees: 11 – 50
Location: Gilbert, Arizona, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Elevation Marketing is a global pioneer among B2B marketing agencies, providing a highly skilled suite of insight-activated solutions for various businesses.
Known for its proactive marketing approach, Elevation Marketing partners with B2B and B2B2C businesses, using clear and insightful data analyses to drive decision-making.
For over 25 years, Elevation Marketing has worked with some of the top brands in the world from a vast pool of complex and diverse B2B markets and industries.
These include agribusiness, healthcare, automotive, energy, oil and gas, education, construction, SaaS, food and beverage, trucking, and logistics.
With its wealth of expertise, Elevation Marketing streamlines the marketing process by understanding a client’s unique business objectives and meeting them with comprehensive, integrated digital media and traditional marketing services.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 2 – 10
Location: Detroit, Michigan, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Social Motto is a focused B2B social media agency specializing in comprehensive marketing strategies for business growth.
With two decades of B2B marketing experience, Social Motto is known for their tailored storytelling, offering an acute eye for creating engaging brand stories that resonate with a business’s target audience across multiple channels (i.e., Facebook, Instagram, YouTube, TikTok).
Their smaller team of social media storytellers offers a closer and more intimate collaboration, using clear, client-specific, and data-driven marketing strategies customized to each client’s unique values, needs, and objectives.
Social Motto’s founder and social media strategist, Kim Stricker, began the Finding Happiness Detroit initiative to counteract a 2018 study identifying Detroit as the unhappiest city in the U.S.
Social Motto started to showcase a series of 60-second mini-documentaries, capturing the community’s rich, interesting, and unusual local influencers and social heroes.
Through powerful visual storytelling, Social Motto has successfully turned many frowns into smiles!
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 51 – 200
Location: London, UK; New York, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
NinjaPromo is a leading B2B social media marketing agency. It offers over 30 marketing services per package and custom packages to suit the needs of specific B2B companies.
Using a transparent, subscription-based model, clients can access a highly skilled team of social media marketing experts who provide other key skills, such as SEO, video production, and website development.
Beyond B2B, other industries using NinjaPromo include fintech, SaaS, gaming, esports, crypto, healthcare, and e-commerce.
As a unique approach, clients can post a task they require completed, and within 24 hours, a team member will complete it. In addition to being best for B2B, NinjaPromo provides excellent services for B2C startups and small businesses.
AGENCY SNAPSHOT
Founded: 2011
Number of Employees: 51 – 200
Location: Atlanta, Georgia, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Sociallyin prides itself on being the South’s creative and strategically poised social media marketing agency.
Working with a wide range of clients from various industries, Sociallyin is known for its trailblazing approach, crafting data-driven social media marketing campaigns that enhance revenue and keep its clients ahead of the trends.
As a fully focused social media marketing agency with a global team of specialists that continue to stay on top of industry standards, Sociallyin is known for its innovative approach, prioritizing connection and relationship with its clients.
With numerous awards, Sociallyin offers a personalized, streamlined, in-house approach to social media marketing, full video studio production and implementation, a one-stop shop for content creation, and much more.
AGENCY SNAPSHOT
Founded: 2012
Number of Employees: 11 – 50
Location: Waterlooville, Hampshire, UK
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Social Hire is a specialist B2B social media marketing agency known for its bulls-eye approach to reaching positive ROIs for a specific B2B niche.
Its clientele typically includes management consulting firms, recruitment and training agencies, training companies, business coaches, SaaS businesses, and other professional services firms.
After identifying a client’s target audience and desired results, they design and implement a tailored social media marketing plan and content posting strategy to build trust, credibility, and authority among a business’s prospects.
Measurable results include booking Zoom calls and in-person meetings, securing interviews with key thought leaders, demo requests, event registrations, and more.
AGENCY SNAPSHOT
Founded: 2001
Number of Employees: 11 – 50
Location: Indianapolis, Indiana, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Firebelly is a highly ranked, award-winning food and beverage social media marketing agency that takes its mission of “creating meaningful social connections “seriously.
As a specialist agency, Firebelly is known for its winning approach to building brand awareness, connecting business owners personally with their audiences, and having a clear, results-driven approach to helping brands resonate with audiences.
AGENCY SNAPSHOT
Founded: 2011
Number of Employees: 51 – 200
Location: Atlanta, Georgia, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
LYFE Marketing is a dedicated social media marketing company helping small businesses increase revenue through strategic online marketing approaches and practices.
With a wealth of experience behind their team of content, design, and marketing specialists, LYFE Marketing has worked with clients in real estate, restaurants, politics, e-commerce, retail, law, non-profits, health and wellness, church, and more.
Through successfully managing campaigns for top-performing businesses, LYFE Marketing has become a top-rated, award-winning agency for multiple brands.
AGENCY SNAPSHOT
Founded: 2012
Number of Employees: 11 – 50
Location: Portland, Oregon, USA
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
As a focused B2B agency, Leadtail uses six core marketing strategies to help lead marketers successfully reach and convert their audiences.
Leadtail has become a renowned agency known for its unique ability to build and engage a community of extended marketers who share their values (i.e., based on honesty, authenticity, and assuming a “positive intent”).
By equipping businesses with the right insights and social media strategies, Leadtail is known for its strong target-orientated approach to crafting its marketing campaigns, with an extended B2B industry reach in AI and Machine Learning, HR Tech, Fintech, Mar Tech, infrastructure, SaaS, security, and life science.
AGENCY SNAPSHOT
Founded: 2009
Number of Employees: 11 – 50
Location: Cambridge, Cambridgeshire, UK
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
OST is a multi-award-winning agency specializing in social media and B2B influencer marketing.
Operating globally in multiple languages, OST is known for going beyond connecting brands with their audiences and striving to leave strong and lasting impressions through its marketing strategies.
OST offers social media campaigns, content marketing, and social advertising for diverse clients.
In addition to B2B brands, they are best used by mid-sized enterprises and high-growth startups, including other industries, such as farming and agriculture, animal pharmaceuticals, private funds and trusts, and technology.
They specialize in multiple channels, especially Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, Spotify, Reddit, and YouTube.
Embracing the complex, ever-changing world of social media can be a major game-changer for B2B businesses, especially those on a budget.
Whether you’re a startup, a small business still finding your feet, or a thriving, much larger business, finding strategic methods to target your audience where they’re at on social platforms can significantly increase your reach and, ultimately, your business growth.
A specialist B2B marketing agency can come alongside you, offer you the perfect tools and strategies to customize your social media marketing plan, and help you craft that compelling copy and digital media to foster engagement and drive conversions.
There’s no time like the present…
Explore and find an agency with the right blend of expertise and services to match your business needs and objectives—something a marketing team can help you define and determine.
Then, you can start to unravel the social media ‘magic’ of some of these top agencies, who will not only enhance your brand’s online presence and positioning but also catapult your business into social media stardom!
B2B social media marketing is the process of sharing information, media, and content through social media platforms or channels. Using strategic channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube, or TikTok, businesses target other key-decision makers within other businesses, to cultivate engagement, build trust and authority, and ultimately drive sales. Read the full review to find the best agencies specialized in social media marketing for B2B brands.
A B2B social media marketing agency is a specialized agency within the business domain, offering a suite of expertise, strategies, and services to help businesses sell their products or services to other businesses through social media. Many B2B social media agencies provide marketing services to specific business industries, with specific target audiences, so it's important to find the right agency within your industry, to suit your specific business needs and objectives. Types of services can include: brand design and strategy, search engine optimization (SEO), social media strategy and management, paid advertising, and lead generation strategies. Check out the full review for a list of the top B2B social media agencies, including their services and areas of special expertize.
LinkedIn is the best social media platform for businesses. 80% of business leads come from LinkedIn, while 92% of businesses say it is their preferred channel for business marketing and engagement. Marketing professionals also state that optimizing LinkedIn's platform is vital for B2B marketers. Read the full review to find the best B2B agencies for LinkedIn marketing.
Statista: Daily Time Spent on Social Networking by Internet Users Worldwide (2012 to 2024)
Statista: Social Media Marketing Usage Rate in the United States (2013 to 2022)
DataReportal: Digital 2024: Global Overview Report
Sprout Social: How to Build a Customer-Centric B2B Social Media Strategy
Social media marketing has become fertile ground for B2B brands looking to directly target key decis...
Social media marketing has become fertile ground for B2B brands looking to directly target key decis...
Social media marketing has become fertile ground for B2B brands looking to directly target key decis...
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