Outsourced SDRs: 10 Best Companies and the Ultimate Guide [2022 Review]

It’s 2022, and it’s more complicated than ever for companies to stand out and get the qualified leads they deserve.

Now more than ever, businesses need to be flexible and adaptive if they want to succeed. And hiring outsourced SDRs can help you do this.

If you want to scale your company and increase revenue, people have to know you exist. But more than that, they need to want to buy whatever you sell. Of course, inbound marketing is a significant factor in this. However, your sales team is an integral and often overlooked part of the equation.

So, if you want to grow your product or service-based company, it’s essential to have a great sales team behind you!

But what if you don’t have the resources to recruit, hire and train great in-house sales representatives? And what should you do if you don’t need a full team year-round?

That’s where outsourced SDR companies come in!

Not only can outsourcing SDRs save you 70% over hiring an in-house sales rep, they are often more skilled, more experienced, with vast resources at there fingertips, which translates into more leads and conversions!

This article will cover absolutely everything you need to know about outsourced sales development representatives. Plus, we’ll give you a rundown of the ten best outsourced SDR companies so that you can make an informed decision.

So, if you’re ready to learn all about outsourced SDRs—keep reading.

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    What is an Outsourced SDR?

    To put it simply, an outsourced SDR company is a cost effective option for companies that can either do not have the resources to establish a great team of in-house sales representatives or do not need an entire team year-round.

    Infographic of why you should outsource SDRs
    Source: ReferralRock

    Usually, a business will hire a third-party SDR company, which handles a group of sales development representatives. This team of SDRs can range anywhere from a single representative to a team of five or more. The size of the team depends entirely on the company’s needs and budget.

    Organizations with lower sales budgets can benefit significantly from SDR outsourcing companies. When outsourcing your sales reps, you don’t have to spend time and money on finding the right person or training them. The third-party company handles all that for you!

    On the other hand, B2B and SaaS companies can find it helpful to hire an outsourced SDR company during a massive growth period. The extra outsourced sales reps help to fill their pipeline while the company hires and trains additional in-house reps.

    Summary: What is an Outsourced SDR?

    Outsourced SDRs (sales development representatives) are a low-cost option for companies that can either not afford in-house sales representatives or do not need an entire team year-round.

    Outsourced SDRs vs. In-House SDRs

    If you’re unsure if your company needs to hire in-house or outsourced SDRs, there are a few key differences and factors that you’ll need to keep in mind.

    Time

    The first thing to consider is the time you’ll spend hiring and training in-house SDRs, and salary a skilled and experienced candidate will require vs. outsourcing them.

    According to Hubspot, the average tenure for an in-house SDR is only 18 months, meaning you’ll need to hire new sales reps several times a year.

    Doing this will divert resources and time from other aspects of running your business, as you’ll need to:

    • Spend vast amounts of time posting about your vacant position on job boards and websites
    • Interview dozens of applicants
    • Train your sales reps

    Contrastingly, when you hire an outsourced SDR company, they handle all of that for you. All you need to do is find the right company.

    Infographic of Differences between outsourced SDRs and in-house SDRs
    Source: Salespipe

    Cost

    Each time you hire a new sales rep, you have to spend money training them to ensure they actually add value. If you don’t, your company will suffer in the long run. And with SDRs moving on from companies so quickly, the cost can quickly add up.

    Just the salary for a single sales rep can add up to $63,135 per year. That’s not even accounting for the average cost of hiring each sales rep ($6,000-$10,000) or the costs associated with training them (up to $6,000  per year).

    Then there are the benefits. The United States Bureau of Labor Statistics found that employer costs for employee benefits are upwards of 30% of the base salary. In an SDRs case, this equals around $19,000 a year.

    This means that the total amount you can expect to spend on a single SDR per year is around $100,000.

    In contrast, when outsourcing an SDR through a third-party company, the average cost for a single sales rep is $2,490 per month or $30,000 per year. Substantially lower than hiring in-house reps.

    If you want to learn more about the difference, check out this video by SalesNash.

    Summary: Outsourced SDRs vs. In-House SDRs

    Outsourced SDRs are sales reps who are contracted out from a third-party company. Contrastingly, in-house SDRs are sales reps who you have to find, interview, hire and train yourself. Therefore, outsourced SDRs are almost always more cost-effective than in-house SDRs.

    Who Manages Outsourced SDRs?

    Unlike when working with in-house SDRs, when you outsource your sales development representatives to a third-party company, they handle everything.

    Infographic of 10 Reasons to Get an Outsourced Team
    Source: AI bees

    Outsourced SDR companies help make sure that you don’t have to:

    • Spend hours posting on job boards.
    • Interview barely-qualified candidates.
    • Do any onboarding.
    • Train SDRs.
    • Micro-manage sales reps.
    • Settle for the level of skills and experience you can afford (if you’re tight on budget).

    The outsourced SDR company will handle all of that for you!

    And, what’s more, their whole business is to sell for you so they will most likely provide their sales team with the relevant resources and technology. They’ll take all the pressure off you and your company, letting you do what you do best; create a brilliant product or service.

    It’s important to note that someone from your company will need to manage the outsourced SDR company in terms of setting goals, monitoring their progress and making sure they are reaching those goals. 

    Summary: Who Manages the Outsourced SDR?

    The third-party outsourcing SDR company will manage every aspect of the sales reps, from onboarding and training to results and resource management.

    How to Choose the Right Outsourced SDR Company and How to Measure Them

    In order to understand which outsourced SDR company is the right one for your business, you need to know what exactly you’re looking for.

    The size, budget, and goals of your company are all deeply important when it comes to choosing a third-party sales rep company.

    infographic of Break down of costs associated with outsourced SDRs vs. in-house SDRs
    Source: SalesBread

    But, once you’ve got all that figured out, there are other factors that need to be considered before you hire an SDR company:

    • What are their prices compared to other SDR companies?
    • What do they promise (in terms of turnover and communication)?
    • How extensive are their services?
    • How do they track progress?
    • Do they offer several packages to meet their client’s needs?

    Moreover, the specific services the outsourced SDR company offers and how their progress will be tracked are also very important and should be carefully considered. Ways to track and measure an outsourced SDR company include targets for:

    • The number of emails sent per week/month
    • Open rates
    • Reply rates
    • Call screening
    • Sales
    • Their conversion rate for every step in the funnel

    A good outsourced SDR company will be transparent and give you access to the data/reporting you need to keep track of their progress and the results they’re driving for your business.

    Of course, the best SDR company for you is the one that meets your needs at the best price. But some companies are just better than others.

    Below, we’ll take a look at the best SDR companies and what they offer to help you find the perfect one for your business.

    Summary: How to Choose the Right Outsource SDR Company

    When choosing an outsourced SDR company, you must consider your business’s size, budget, and goals. Once you have those in mind, you can look at the SDR company’s packages, prices, progress metrics, and communication strategy to choose the best one for your company.

    10 Best Outsourced SDR Companies

    Belkins

    belkins Logo

    Belkins

    Dover, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Dover, Delaware, USA

    Number of employees: 200

    KEY SERVICES

    • B2B lead development
    • Qualified meetings
    • Sales account management
    • Virtual support
    • Onboarding
    • Lead qualifying

    NOTEWORTHY CLIENTS

    • CitrusAd
    • Bob
    • Andersen
    • Maark
    • Inspector Cloud

    WHY CHOOSE THEM?

    Belkins is a well-regarded B2B SDR lead-generating company that uses cutting-edge technology and a sizable staff of sales representatives to assist its clients to optimize leads.

    Belkins is a well-known B2B SDR and lead generation company that has worked in more than 50 different industries. They help B2B companies make the most of their sales potential by making it easier for them to get leads.

    Since it started in 2017, Belkins has generated over 4,760,850 leads for its clients and sent over 2,760,850 emails. Belkins has a large team of sales reps and uses cutting-edge technology to help its clients get the most leads possible.

    Homepage - Belkins
    Source: Belkins

    Martal Group

    Martal Group logo

    Martal Group

    Oakville, Canada

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2009

    Location: Oakville, Canada

    Number of employees: 100

    KEY SERVICES

    • B2B appointment setting
    • Sales outsourcing
    • Outbound services
    • Inbound services
    • Monthly leads funnel

    NOTEWORTHY CLIENTS

    • Jedox
    • ZOHO
    • WSA2
    • SoFi
    • ClickWorker

    WHY CHOOSE THEM?

    Martal Group is a top lead generating and sales business that works with B2B technology companies. This outsourcing SDR firm provides additional sales personnel, creates opportunities, and offers personalized lists.

    Martal Group is a premier  company that helps B2B technology companies find new customers and close sales. With top sales executives available on demand, they can work with your own sales team to find leads and make sales in more than 50 different industries.

    Furthermore, they work with the best data providers and intelligence agencies to give their clients accurate B2B contact information. Their researchers use a proprietary method to find opportunities and make custom lists based on the type of buyer you want and the potential size of the market you want to reach.

    Homepage - Martal Group
    Source: Martal Group

    Operatix

    Operatix Logo

    Operatix

    Ancells Court, UK

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location:  Ancells Court, UK

    Number of employees: 250

    KEY SERVICES

    • Market entry acceleration
    • Pipeline generation
    • Scaling
    • Data & intelligence
    • Market fit assessment
    • Expansion into new territories
    • Sales playbook development
    • Channel activation & acceleration

    NOTEWORTHY CLIENTS

    • Recorded Future
    • Crowd Strike
    • NICE
    • Riverbed

    WHY CHOOSE THEM?

    Operatix’s approach combines account-based marketing with account-based selling operations, raising average transaction values for their clients.

    Operatix, a company launched in 2012 with three global offices, focuses on increasing revenue and speeding up growth for B2B software enterprises in North America and Europe.

    In addition to a diverse spectrum of start-ups and emerging software suppliers, Operatix has extensive experience working with the world’s largest IT corporations.

    Moreover, they help their clients close more transactions and shorter sales cycles while also raising average transaction values. Their approach combines account-based marketing with account-based selling operations. Likewise, their staff is adept at interacting with corporate contacts to identify decision makers and arrange the initial sales encounter between prospects and their client’s sales team.

    Homepage - Operatix
    Source: Operatix

    Uproar Partners

    Uproar Partners Logo

    Uproar Partners

    Atlanta, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Atlanta, Georgia, USA

    Number of employees: 20

    KEY SERVICES

    • Prospecting & Outreach
    • SDR Services
    • Account Executive Services
    • Customer Success
    • Sales Strategy & Playbooks

    NOTEWORTHY CLIENTS

    WHY CHOOSE THEM?

    Uproar Partners aids founders and CEOs of B2B digital enterprises extend their runway and grow their income through an outsourced SaaS strategy.

    By using an outsourced Sales-as-a-Service model, Uproar Partners helps the founders and CEOs of B2B digital companies increase their income and lengthen their runway. They become an extension of your business and part of your full-time sales team.

    They know how scary it can be to hire the right people, make the right plans, and set up the best sales culture, and they help to lighten the load.

    Uproar Partners also works with you to help increase your sales because they know how important sales are to the success of your business.

    Homepage - Uproar Partners
    Source: Uproar Partners

    CIENCE

    CIENCE logo

    CIENCE

    Solana Beach, USA

    Our Score

    4.3

     

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Solana Beach, California, USA

    Number of employees: 1200

    KEY SERVICES

    • Sales data solutions
    • Outbound SDR
    • Inbound SDR

    NOTEWORTHY CLIENTS

    • Okta
    • Microsoft
    • Google

    WHY CHOOSE THEM?

    To assist you in developing your business, CIENCE provides software and Orchestrated Outbound services such as their premium sales data, multi-channel prospecting, lead response, and digital ad platform.

    CIENCE offers both human and machine-powered services and products that generate leads for business-to-business companies.

    Their trained SDRs will lead you through a unique Prospect Experience using best practices for reaching out through multiple channels and setting up appointments. Meaning appointments will be set up more often.

    Their customers also benefit from more targeted leads, a steady pipeline, and a lot of money. What’s more, its people-as-a-service (PaaS) method gets the best results for the least amount of money.

    Homepage -CIENCE
    Source: CIENCE

    Lunas

    Lunas logo

    Lunas

    Toronto, Canada

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2021

    Location: Toronto, Ontario, Canada

    Number of employees: 21

    KEY SERVICES

    • Intent-based leads
    • Personalized outreach
    • Appointment setting
    • Product market research
    • Sales process guidance
    • Revenue growth plan

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Lunas will guide your business through the tried-and-true stages of creating and keeping a recurring income, whether you need advisors to set you on the right path, sales training to strengthen your staff, or outsourced sales gurus to start generating leads.

    Lunas is an expert at building a strong base for your business, whether you’re just starting out or expanding into a new market. They’ll help you figure out how to make the most money, understand how to scale up, and copy their sales techniques.

    Furthermore, they can assist you in designing a go-to-market plan for any area you wish to enter or grow into, regardless of where you are in your startup’s client acquisition process. They also give an in-depth analysis of the market and a detailed plan for outbound sales.

    Homepage - Lunas
    Source: Lunas

    SALESDOCk

    SALESDOCk Logo

    SALESDOCk

    Prague, Czechia

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Prague, Czechia

    Number of employees: 20

    KEY SERVICES

    • Interim management & consulting
    • Sales boost & product market fit
    • Sales tech & analytics
    • Sales audit

    NOTEWORTHY CLIENTS

    • Microsoft
    • CloudTalk
    • Yieldigo
    • Trask

    WHY CHOOSE THEM?

    SALESDOCk doesn’t just tell people how to do sales; they like to take on the challenge and, together with their clients, reach out to prospects, find opportunities, build relationships, close deals, and have fun along the way.

    They are a B2B agency that focuses on sales metrics and processes. SALESDOCk helps sales departments move forward by taking a hands-on approach and having expertise in sales technologies. In addition, they teach companies how to use tools to automate, measure, and predict sales, find and prospect for the best customers, turn opportunities into business, and do a lot more.

    They don’t just tell people how to sell, either. They like to take on challenges and work with their clients to reach out to prospects, build opportunities, close deals, and have fun along the way.

    Homepage - SALESDOCk
    Source: SALESDOCk

    Leadium

    Leadium Logo

    Leadium

    Las Vegas, USA

    Our Score

    4.8

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Las Vegas, Nevada, USA

    Number of employees: 85

    KEY SERVICES

    • Lead generation
    • Database enrichment
    • Appointment setting
    • Outbound SDR services

    NOTEWORTHY CLIENTS

    • Humanity
    • Rydoo
    • OneHope
    • Segment

    WHY CHOOSE THEM?

    Leadium becomes a growth arm for your outbound lead channel by uncovering unique lead data and growing pipeline operations.

    Leadium is a top B2B sales engagement company that works with mission-driven growth companies to create successful sales pipelines.  They can plan, build, and run your lead generation programs by combining their award-winning agency with fully dedicated Sales Development Team

    In the same way, their main business is sales, and when they work with their clients, they become a flexible, low-cost, high-yield team that focuses on outbound prospecting (SQLs), inbound lead flow (MQLs), CRM data integrity, and more.

    With offices in the US, the Dominican Republic, and Eastern Europe, they are a talented group of people from all over the world who work hard every month to find the right customers for their clients.

    Homepage - Leadium
    Source: Leadium

    Bandalier

    bandalier logo

    Bandalier

    Binghamton, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Binghamton, New York, USA

    Number of employees: 88

    KEY SERVICES

    • Outsourced customer service
    • Outsourced SDR
    • Outsourced BDR

    NOTEWORTHY CLIENTS

    • Mighty
    • Hearst
    • BlockFi
    • Aaptiv
    • Movoto

    WHY CHOOSE THEM?

    Bandalier hires, trains, and delivers high-performing SDRs and customer service teams to help growing organizations expand faster, with a focus on small towns around the US.

    Bandalier facilitates connections between organizations and exceptional individuals residing in a variety of locations around the United States. They focus particularly on small towns and villages, utilizing the often untapped potential of less industrialized areas.

    In addition, they recruit, train, and provide high-performing SDRs and customer support teams to assist rising enterprises in scaling even more quickly.

    Homepage - Bandalier
    Source: Bandalier

    SalesRoads

    SalesRoads logo

    SalesRoads

    Coral Springs, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Coral Springs, Florida, USA

    Number of employees: 73

    KEY SERVICES

    • Advanced account research
    • List building services
    • Appointment setting
    • Outsourced SDR

    NOTEWORTHY CLIENTS

    • Shell Oil
    • Microsoft
    • Parker Hannifin
    • Kuebix
    • Bid Retriever

    WHY CHOOSE THEM?

    SalesRoads is a multi-award-winning B2B sales outsourcing solution with past clients in the manufacturing, logistics, construction, SaaS, and technology industries.

    SalesRoads is a multi-award-winning B2B sales outsourcing solution that assists manufacturers and industrial companies in filling their pipelines and creating long-term economic impact.

    They are also experienced in building alliances with firms looking to enter the industrial and manufacturing sectors and the State, Local, and Education (SLED) markets. They have also worked with firms in a variety of industries, including manufacturing, logistics, construction, SaaS, and technology.

    Similarly, they are so confident in their technique that they provide a 28-day money-back guarantee to anyone dissatisfied with their services’ outcomes.

    Homepage - SalesRoads
    Source: SalesRoads

    Conclusion

    Outsourcing to an SDR firm is a low-cost option for businesses that don’t have the resources to recruit, hire and train their own sales reps or don’t need a full sales team all year long.

    Moreover, studies have shown that your company can save a lot of money if you hire a reputable SDR outsourcing company instead of hiring sales reps to work in-house.

    So, if you want to grow your business and make more money, an SDR as a service company might be just what you need!

    Frequently Asked Questions

    What is an Outsourced SDR?

    An outsourced SDR firm is a low-cost choice for businesses that cannot afford high caliber in-house sales reps or do not require an entire sales team year-round. The outsourced SDR company provides sales reps for a fixed price each month and aims to provide you with leads and increased sales. They train their reps and you get access to a team of experienced sales people without having to find and hire them yourself, and without having to take on new employees. This means you can scale up (or down) as quickly and easily as you need to. Read the full guide for more on the advantages of using an outsourced SDR company.

    How much does it cost to hire an in-house SDR?

    The average cost per in-house SDR recruit in 2021 ranged from $6,000 to $10,000, which is rather costly considering that many SDRs are recent college grads who need extensive training and support before being productive. Additionally, they are likely to leave the company within their first year. Outsourcing to an outsourced SDR company is more cost effective and a lot less admin. Check out the full guide for the best outsourced SDR companies to consider.

    What is the difference between outsourced SDRs and in-house SDRs?

    In-house SDRs are sales reps that you as a company need to find, interview, hire and train before they can begin to work. Contrastingly, outsourced SDRs, run through a third-party company, are sales reps hired and managed by a different company, who you engage to do all or some of your sales development. Outsourced SDRs are companies that focus solely on providing high-quality sales development for their clients, which frees you up to focus on developing your business instead. Read the full guide to learn more about the pros and cons of in-house vs outsourced SDRs.

    References

    Hubspot: The Biggest Threat to Sales Teams in 2021 Isn’t Losing Clients

    FullFunnelWhy An Outsourced SDR is Cost Effective

    United States Bureau of Labor Statistics: News release

    TaskDrive: How Much Your SDRs Cost You