Employee advocacy platforms are essential for running a successful advocacy program!
More and more businesses are harnessing the power of their employees to act as ambassadors and gain huge benefits in organic reach, improved trust, and brand awareness, and boost sales.
The problem is that an employee advocacy program is hugely challenging to put together, manage and track if you don’t have the right software to help you do it!
To make it easy to find the right one for your unique needs, we have reviewed the best employee advocacy platforms for you to use in 2023.
We cover how they can help your employee advocacy program succeed, key features and functions, pricing, and the pros and cons of each platform so that you can easily select the best one for your business.
Let’s jump right in, shall we?
Here is a concise review of the best employee advocacy platforms in 2023, the prices, G2 ratings and our own P2P ratings. If you’re looking for more details, we have a comprehensive review further below.
Best Employee Advocacy Platforms | Pricing | Review Site Ratings | P2P Rating |
Dynamic Signal |
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Smarp |
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Hootsuite Amplify |
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Sociabble |
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Oktopost |
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Easy Advocacy by Agora Pulse |
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EveryoneSocial |
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Post Beyond |
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In simple terms, employee advocacy platforms are software solutions that enable you to implement and execute an employee advocacy program for your business.
Much like ambassador and affiliate marketing, employee advocacy makes use of individuals endorsing and sharing content relating to your business on their personal social media channels. In this case, the advocates are the business’ own employees.
Employee advocacy programs focus on social media and are a great way to increase your brand’s organic reach. They’re also a great way to leverage word of mouth and the increased trust factor that exists when someone we know personally shares an opinion or recommendation.
Employee advocacy programs involve encouraging employees to share content that promotes the company, directly or indirectly, on their social media channels and with their personal and professional connections.
This is a little more complicated than it sounds!
Creating quality content internally and finding and curating external content that is relevant, good quality and places your company in a good light can be very challenging.
As can getting all that content to your employees for them to share, making sure they’re actually sharing it, and tracking the progress of the campaign as a whole.
However, a good employee advocacy platform will make the whole process much, much easier!
Employee advocacy platforms streamline the whole process from creating and collating content to sharing it with the right employees at the right time, to personalizing and customizing the content for authenticity, and, finally, to tracking the performance and efficacy of the program.
They offer integration with most major social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
They allow you to create a curated library or feed of content for employees to access and share and they offer analytics to help you measure and track performance.
In addition, many platforms offer gamification, challenges, and competitions (which you can choose to incentivize if you wish) to build friendly competition and keep employees engaged and actively participating in the program.
Summary: What is an Employee Advocacy Platform?
An employee advocacy platform is a software solution designed to establish and implement an employee advocacy program. A good employee advocacy platform can handle all the required processes, including content creation, moderation, customization, and sharing between the company and employees, as well as between employees and their social media channels. It will also provide tracking, analytics, and features to increase engagement, like gamification and challenges.
advocacy platforms is soft.
When we evaluate the best employee advocacy platforms, we look at various factors that speak to the quality of the platform.
We aim to determine which ones give the best value to their users, are the most user-friendly and the most versatile so that users can make the most of what the platform has to offer.
When assessing each of the various options available, we take into consideration:
This is how we find the best employee advocacy platforms to present to you. We aggregate all this information and boil it down to just the important things so that we can present you with a simple way to compare the various options.
We have tried to include something of value for everyone so that you can easily choose the best option for your business!
Summary: How We Evaluated the Best Employee Advocacy Platforms
Dynamic Signal is a powerful company-employee communication tool. It connects to more social media platforms than many other options, including Facebook, Twitter, LinkedIn, Weibo, Xing, BlogSpot, Tumblr, and WordPress blogs.
Dynamic Signal is offered in 12 different languages, making it a great option for international organizations. It also integrates with platforms like Salesforce, Slack, Adobe, and Oracle for improved integration with an organization’s existing internal communication channels.
The platform helps organizations create curated and controlled employee advocacy programs. It’s gamification features breed friendly competition and drive engagement by users.
Admins can post relevant content, internal and external, for users to share and can control what users see and what they can share. Admins can also write different versions of messages and captions, which then appear for randomly selected employees to keep the content unique and differentiated between different users.
The platform offers reporting and analytics for analyzing the reach of different employees and gives insight into the kind of content to be shared by individual employees for maximum effect, based on their reach and audience niche.
Pros:
Cons:
G2 Crowd Rating: 4.1/5
Our Score: 4.6/5
Pricing: Not provided – contact them for a demo and quotation
Website: https://dynamicsignal.com
Geared for large organizations, Smarp facilitates effective communication and employee advocacy processes for enterprise businesses.
It allows for the creation, collation and delivery of personalized content to individuals, teams and groups within the organization.
Site curators put together the internal and external content they wish their employee advocates to share. They can then control the content streams, the order of appearance and schedule links and content to be made available to employees at the best times for them to share it.
Employees then share to their own social media accounts on Facebook, Twitter, LinkedIn, WeChat, Xing, VK, and Weibo. Individual post captions can be edited by employees to maintain their personal and individual style or tone.
Smarp offers gamification and incentives to keep employees engaged and interested. Companies can make their own prizes or incentives based on performance and participation.
The reporting and analytics of the platform allow employees to view metrics that help them keep track of their performance. Admins can access broad level data and then filter down to see performance statistics by employee and by individual post.
Pros:
Cons:
G2 Crowd Rating: 4.6/5
Our Score: 4.8/5
Pricing: Not provided – contact them for a demo and quotation
Website: https://smarp.com
HootSuite Amplify is an employee advocacy platform that is an add-on to the HootSuite social media management platform.
It is designed to help you manage your employee advocacy program effectively by providing a library of curated posts for employees to access and share on their own social media channels.
The platform enables social media admins to specify and remind employees about content they want them to share and when. It also offers robust analytics to see which posts are garnering the most engagement and which employees they belong to.
HootSuite Amplify uses a clean and intuitive, mobile-first interface. It is easy to use and makes participation in the employee advocacy program very easy for employees.
It allows for scheduling, provides a visual calendar for employees to see when their posts will go out, and integrates with Facebook, LinkedIn and Twitter.
Pros:
Cons:
G2 Crowd Rating: 4.4/5
Our Score: 3.7/5
Pricing: Not provided – contact them for a demo and quotation
Website: https://www.hootsuite.com/products/amplify
Sociabble offers solutions for internal communication, employee advocacy, and employee engagement. The platform aggregates content from various sources, including official company content and user-generated content, into a curated feed of relevant material for employees to share on their social media accounts.
The content is personalized and can be organized into themed channels. Companies can also extend the platforms use to their partners, affiliates, and external influencers.
Sociabble offers gamification to keep employees engaged and competitive, with incentives, surveys, and quizzes. Users can also create their own content within Sociabble and share it with groups or on their social media accounts. Admins can create challenges to incentivize employees to create quality content or campaigns.
Pros:
Cons:
G2 Crowd Rating: 4.6/5
Our Score: 4.7/5
Pricing: Not provided – contact them for a demo and quotation
Website: https://www.sociabble.com
Oktopost is social media management platform, designed with B2B marketers in mind. Employee advocacy has been added to their bouquet of services, which include scheduling, social listening, engagement tools and content curation.
To use the Oktopost employee advocacy platform, the company needs to first obtain the full social media management package. However, this makes it a comprehensive and well-rounded solution.
Oktopost allows for control over the content generated by users and also suggests new content based on the content created internally. Users can also suggest specific content items they think would be valuable.
The platform makes use of different Boards for content and once content is shared to the employee advocacy board, it this then sharable by everyone with access to that board. Oktopost also integrates with the Salesforce CRM platform, allowing sales teams can undertake advocacy within Salesforce.
Oktopost offers robust analytics, which reveals how social media posts drive traffic and leads. It integrates with most marketing automation platforms like Act-On, Hubspot, Marketo, Net-Results, Salesfusion and Pardot. It also shows the actual ROI of social media by tracking leads back to the specific post they came from, which is very useful for strategy and planning.
Pros:
Cons:
G2 Crowd Rating: 4.4/5
Our Score: 4.0/5
Pricing: Not provided – contact them for a demo and quotation
Website: https://www.oktopost.com
Easy Advocacy by Agora Pulse is a great starter package that is completely free! It is a quick and simple to use the platform, that makes sharing content super simple for employee advocates.
Easy Advocacy allows for ‘campaigns’ to be set up and then emailed to a distribution list of employees or affiliates. They receive an email with links and suggested captions to use when sharing to their social media accounts.
Sharing from the email is easy and straightforward and the platform supports sharing to Twitter, Facebook, LinkedIn, Pinterest, or via email.
Easy Advocacy provides gamification and a visual leader board that shows which campaigns and which employees are garnering the most traffic and engagement.
Pros:
Cons:
Product Hunt Rating: 5/5
Our Score: 3.5/5
Pricing: Free
Website: https://www.easy-advocacy.com
EveryoneSocial is an employee advocacy platform for social selling. The platform makes it easy to collate and share content with employees, who can then share it to their personal Facebook, Twitter, Linkedin, Xing, Wechat, and Slack accounts, as well as their email contacts.
One of EveryoneSocial’s strengths is its focus on employee engagement. It collects data from employees and then modifies its interface to keep them engaged. The platform features a leader board for gamification and incentives so that employees can see where they stand in the rankings. It also allows users to create their own content and they can add feeds and blogs that interest them too.
Content can be controlled by blacklisting or marking certain items as ‘read-only’ so that it cant be shared if it is inappropriate for the company’s image. Sharable content can be shared as-is from the platform or modified by users as they wish. It also features an extensive set of analytics tools to monitor employee advocacy and provides detailed reports.
Pros:
Cons:
G2 Crowd Rating: 4.5/5
Our Score: 4.2/5
Pricing: Not provided – contact them for a demo and quotation
Website: https://everyonesocial.com
PostBeyond is one of the most comprehensive employee advocacy platforms, which also offers brand resource management, employer branding, process management, and social selling.
As an employee advocacy platform, it requires the company to assemble and curate a content library from various internal and external online sources.
Curators can then segment employees into teams or groups and share different combinations of content with them. Employees can use their mobile devices or phones to check the feed within the platform and share content items on Facebook, Twitter, and LinkedIn.
PostBeyond offers robust reporting and one of the metrics they use is the ‘earned media value’ of a campaign, which tells the company what that would have cost them if they were advertising using paid social media. This is useful for calculating ROI and informing strategy and employee incentives to participate.
Pros:
Cons:
G2 Crowd Rating: 4.6/5
Our Score: 4.5/5
Pricing: None provided – contact them for a custom quote
Website: https://www.postbeyond.com
In conclusion, there are many great employee advocacy platforms to choose from. They vary in terms of their core functions and features, the social media channels they support and the other software they integrate with.
We selected and reviewed the 10 best employee advocacy platforms and have tried to include a wide range of options so that there is bound to be a solution for your unique needs.
Of the 10 employee advocacy platforms we reviewed here, these are our two top picks:
Sociabble – is a robust employee advocacy platform that offers performance and lead tracking, gamification, content aggregation, moderation and sharing to several different social media channels. User reviews noted that Sociabble provides great customer support that is personalized and helps them make the most of what the platform has to offer.
Smarp – is a an employee advocacy platform designed for large organizations. It offers a range of features that allow for the customization and personalization, targeting, scheduling and prioritizing of posts. The platform allows sharing to Facebook, Twitter, LinkedIn, WeChat, Xing, VK, and Weibo. It also offers gamification to keep employees engaged. Smarp offers robust analytics and reporting, which are essential for building successful campaigns.
Employee advocacy platforms are software solutions that enable you to implement and execute an employee advocacy program for your business. Check out the full review for more info on the best solutions available.
Employee advocacy platforms streamline the process from creating and collating content to sharing it with the right employees at the right time, personalizing and customizing the content for authenticity and, finally, to tracking the performance and efficacy of the program. They offer integration with most major social media platforms. Some platforms also offer gamification to build friendly competition and keep employees engaged and actively participating in the program.
The best employee advocacy platforms include Dynamic Signal, Smarp, Hootsuite Amplify, Sociabble, Oktopost, Easy Advocacy, EveryoneSocial and Post Beyond. Check out the full article for detailed reviews of each option.
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