8 Best Platforms for Employee Advocacy [Updated Review in 2024]

Getting employees to advocate for their workplace is one of the greatest ways to market your company and brand!

More and more businesses and marketers are harnessing the power of employee ambassadors who promote their company on social networks or through word-of-mouth.

Here are the best tools and advocacy platforms to make the most of your program and reap the rewards of an exponentially expanding social media presence.

Quick Review: 8 Best Tools for Employee Advocacy

This is a quick comparison of the platforms in 2024:

Keep scrolling to read the full reviews, including pros and cons, features, pricing, and more!

Our Top 8 Picks

1.Clearview Social

Clearview Social’s software makes it easy for you to provide content for your team to share from their individual LinkedIn, Facebook, and Twitter accounts.

It is a straightforward and easy-to-use software that offers prompts, email or Slack reminders to share content, and a one-click activation feature to ‘share all.’

Clearview Social takes care of your post-scheduling. It provides an algorithmic auto-scheduling tool called PeakTime, which uses AI to strategically share posts so that they go live at the optimal time for engagement on each program.

Clearview Social provides valuable data and reporting to track posts’ engagement and reach and see the ‘earned media value’ of your efforts.

It also offers gamification features with a leaderboard to keep staff engaged and motivated.

All in all, Clearview Social is a massively robust tool that is simple and easy to use but still offers everything you need for a strong program.

Pros and Cons

Pros:

• High usability and easy-to-schedule content sharing
  
• Automatically queues and posts at the best posting times for engagement on different channels
  
• Share All – one-click sharing for multiple items across numerous channels.
  
• Gamification features with a leaderboard and reports on activity
  
• Detailed data and reporting on shares, clicks, and earned media value
  
• Prompts and reminders for the team to share content via email or Slack
  
• Acts as a centralized database for all content shared by the organization and its members
  
• Option to auto-share company articles to a LinkedIn account without needing approval each time
  
• You can tag other users on Twitter and LinkedIn in your posts.
  
• You can create curated lists of articles, suggested headlines, and other information for your employees, which makes it easier for them to share content effectively and on message
  
• Allows multiple users to collaborate on campaigns within the tool
  
• Customer support is quick, friendly, and knowledgeable.
  
• Scalable solution that you can use for any staff size

Cons:

• Does not currently post to Instagram automatically
  
• Searching through old posts and deleting obsolete/unwanted content can be time-consuming.
  
• Limited to specific social media platforms only
  
• It can be pricey for small budgets.

G2 Crowd Rating: 4.6/5

Our Score: 4.5/5

Pricing: Not provided – contact them for a demo and quotation

Website: https://clearviewsocial.com/

2.Dynamic Signal

Dynamic Signal is a powerful company-employee communication tool. It connects to more social media platforms than many other options, including Facebook, Twitter, LinkedIn, Weibo, Xing, BlogSpot, Tumblr, and WordPress blogs.

Dynamic Signal is offered in 12 different languages, making it a great option for international organizations. 

It also integrates with platforms like Salesforce, Slack, Adobe, and Oracle to improve the integration of an organization’s existing internal communication channels.

The platform helps organizations create curated and controlled programs. Its gamification UX breeds friendly competition and drives user engagement.

The software offers reporting and analytics for analyzing the reach of different team members. It provides insight into the kind of content individuals should share for maximum effect based on their reach and audience niche.

Pros and Cons

Pros:

• Quick and efficient for communicating with brand ambassadors, even international teams.
  
• Allows for customized leaderboards, streams, accounts, etc., that can all be managed from one place.
  
• Intuitive and easy-to-use interface, easy to share posts, and easy to find relevant posts to share with their networks.
  
• Gamification makes it fun and competitive for staff, which keeps them engaged.
  
• Shares internal news and accomplishments within the company, keeping the workforce in the loop and up to date.
  
• Easy-to-use templates for posts, newsletters, and email notifications.
  
• Customization allows for targeted messages to specific teams for easy workflow.
  
• Great after-sales support and assistance. Weekly ‘customer success’ meetings to keep customers in the loop and up to date.
  
• The platform looks very professional, which boosts trust in the product.
  
• Reporting function records outreach metrics.
  
• Their weekly customer success meetings keep us updated.
  
• Consistent upgrades and innovations that keep the tool current with other apps.
  
• While it can get complicated, Dynamic Signal allows for very advanced content targeting of team members by location, role, shift, and more.
  
• Native video sharing and embedding of YouTube videos is a great way to easily introduce a blend of content mediums.
  
• Some users felt it was geared more towards internal communications than social sharing tools.

Cons:

• Messages come from one email address, which cannot be changed.
  
• Occasional bugs and glitches that impacted connectivity.
  
• It can be difficult to tag people on LinkedIn/Facebook.
  
• The Workday login credentials are needed to log in if used with Workday.
  
• The differences in targeting between posts and broadcasts can be confusing.
  
• Does not have an internal calendar for upcoming dates and events.
  
• The steps required to update the app are quite cumbersome, especially for the Apple store.

G2 Crowd Rating: 4.1/5

Our Score: 4.6/5

Pricing: Not provided – contact them for a demo and quotation

Website: https://dynamicsignal.com

3.Smarp

Geared for large organizations, Smarp facilitates effective strategies and processes for enterprise businesses.

It allows for the creation, collation, and delivery of personalized content to individuals, teams, and groups within the organization.

Workers then share their own social media accounts on Facebook, Twitter, LinkedIn, WeChat, Xing, VK, and Weibo. Individual post captions can be edited to maintain their personal and individual style or tone.

Smarp offers gamification and incentives to keep people engaged and interested. Companies can make their own prizes or incentives based on performance and participation.

The platform’s reporting and analytics provide metrics that help them track their performance. Administrators can access broad-level data and then filter down to see performance statistics by employee and individual post.

Pros and Cons

Pros:

• It has easy and intuitive handling and a fast overview of all relevant topics.
  
• The content publisher can pre-fill post titles, which is a timesaver; this feature uses the right number of characters for the channel to which it will be shared.
  
• User-friendly, quick, and easy interface.
  
• Analytics allow for reporting to track the progress and effectiveness of different campaigns.
  
• Easy way to access and share the latest company news through their social channels.
  
• Provides weekly updates sent to staff on what’s new/what to share and the ability to track performance.
  
• Automation features make it self-sufficient, from proposing content to automatically sending update emails for users and ensuring engagement.
  
• The enterprise package offers groups, teams, channels, and channel manager features, making it a great option for organizations that require a customizable and scalable platform.

Cons:

• Inviting team members is a manual task, which can be time-consuming for larger teams.
  
• Sorting and searching to find older posts is difficult.
  
• Some Android users had trouble connecting.
  
• Doesn’t integrate with Sprout Social for those using it.
  
• Leaderboard customization can be complicated.

G2 Crowd Rating: 4.6/5

Our Score: 4.8/5

Pricing: Not provided – contact them for a demo and quotation

Website: https://smarp.com

4.Hootsuite Amplify

HootSuite Amplify is an add-on to the HootSuite social media management platform.

The platform enables social media marketing admins to specify and remind employees about content they want them to share and when. 

It also offers robust analytics to see which posts are garnering the most engagement and which employees they belong to.

HootSuite Amplify uses a clean, intuitive, mobile-first interface. It is easy to use and makes participation in the program very easy.

It allows for scheduling, provides a visual calendar to see when their posts will go out, and integrates with Facebook, LinkedIn, and Twitter.

Pros and Cons

Pros:

• It is very intuitive, easy to use, and schedules posts.
• Analytics show post performance and measure engagement by channels and platform.
• Allows for comparison with competitors.
  
• Desktop and mobile versions are available.
  
• The mobile app is very effective and intuitive.
  
• Automatically shortens links, which saves time.
  
• Allows for keyword search on Twitter.
  
• The visual calendar is a great tool for planning with with the number of posts scheduled for each date; it can be filtered by channel.
  
• Works well with LinkedIn, Twitter, and Facebook.

Cons:

• Glitches with tagging on some platforms, especially Twitter.
  
• Customer support can be slow to reply.
  
• The analytics are not very user-friendly in terms of titles and filters. Limited capabilities for tracking specific activities, keywords, or hashtags.
  
• Some users mentioned prohibitive costs.
  
• Doesn’t work smoothly with YouTube, Instagram, and Snapchat.
  

G2 Crowd Rating: 4.4/5

Our Score: 3.7/5

Pricing: Not provided – contact them for a demo and quotation

Website: https://www.hootsuite.com/products/amplify

5.Sociabble

Sociabble offers solutions for internal communication and aggregates content from various sources, including official company content and user-generated content, into a curated feed of relevant material for employees to share on their social media.

The content is personalized and can be organized into themed channels. Companies can also extend the platforms used to their partners, affiliates, and external influencers.

Sociabble offers gamification to keep employees engaged and competitive with incentives, surveys, and quizzes. 

Users can also create their own content within Sociabble and share it with groups or on their social media accounts. Admins can create challenges to incentivize employees to create quality content or campaigns.

Pros and Cons

Pros:

• Collates all content into one place so that it is easy to find and share.
  
• Gamification helps keep employees engaged and participating.
  
• Filters the content shown to employees, which saves time finding relevant content for them to share.
  
• Simple, intuitive, easy-to-use interface. Easy to set up, and end-users need minimal training.
  
• Great customer service that offers thoughtful and helpful post-sales support.
  
• It works well with Facebook and Twitter. LinkedIn and Instagram can be challenging.
  
• Provides suggested captions, which users can edit to make them authentic.
  
• The basic purpose and configuration are straightforward but customizable for higher-level usage.
  
• Allows for more customization than competitors.
  
• You can form channels/groups for specific purposes and ensure you cater to your audience’s interests.
  
• Automated and customized newsletters for specific audiences
  
• Integration with tools like Feedly and Trees.
  
• A mobile app is available.
  
• Each customer gets a ‘Customer Success Manager’ to help them make the most of the platform and keep users engaged.
  
• Reward system keeps employees engaged and competitive.

Cons:

• Can’t measure engagement for a particular month/week. No unique URLs to tell whether a post was shared from the platform.
  
• Tagging companies or individuals is manual
  
• Some customizations and new features are only available at an extra cost.
  
• Some users experienced difficulties with autorenewal.

G2 Crowd Rating: 4.6/5

Our Score: 4.7/5

Pricing: Not provided – contact them for a demo and quotation

Website: https://www.sociabble.com

6.Easy Advocacy by Agora Pulse

Easy Advocacy by Agora Pulse is a great starter package that is completely free! 

It is quick and simple to use, making sharing content super simple for employee advocates.

Easy Advocacy allows for ‘campaigns’ to be set up and then emailed to a distribution list of employees or affiliates. The recipients receive an email with links and suggested captions to use when sharing on their social media accounts.

Sharing via email is easy and straightforward, and the platform supports sharing via Twitter, Facebook, LinkedIn, and Pinterest.

Easy Advocacy provides gamification and a visual leaderboard showing which campaigns and employees are garnering the most traffic and engagement.

Pros and Cons

Pros:

• One of the very few tools that is completely free to use.
  
• Allows for complete control of the material being sent out to employees for sharing.
  
• Allows users to modify captions and wording to keep their tone and authenticity.
  
• Great for individual campaigns, especially for promoting specific events.
  
• Easy to use, simple and straightforward user interface.
  
• An unlimited number of distribution lists and campaigns are allowed.
  
• Supports sharing on Facebook, Twitter, LinkedIn, and Pinterest platforms.
• Sharing from email is easy.

Cons:

• Does not support sharing on Instagram.
  
• Limited reporting and analytics.
  
• Distribution lists need to be manually uploaded, which can be time-consuming.

Product Hunt Rating: 5/5

Our Score: 3.5/5

Pricing: Free

Website: https://www.easy-advocacy.com

7.EveryoneSocial

EveryoneSocial makes it easy to collate and share content with colleagues, who can then share it with their personal Facebook, Twitter, Linkedin, Xing, WeChat, Slack accounts, and email contacts.

One of EveryoneSocial’s strengths is its focus on engagement. It collects data from its users and then modifies its interface to keep them engaged. 

The platform features a leaderboard for gamification and incentives so that employees can see where they stand in the rankings. It also allows users to create their own content and they can add feeds and blogs that interest them too.

Content can be controlled by blacklisting or marking certain items as ‘read-only’ so that they can’t be shared if it is inappropriate for the company’s image.  It also features an extensive set of analytics tools to monitor and provide detailed reports.

Pros and Cons

Pros:

• Approved content can be tagged for importance so that users know which content to focus on. Scheduling allows for posts to be pre-scheduled to post at preferred times.
  
• Gamification and the visual leaderboard keep users engaged and informed as to the progress and value of their posts.
  
• User-friendly interface – no need for any training. Each feature is meaningful and precise.
  
• Easy to schedule posts ahead of time.
  
• Integrations with LinkedIn, Twitter, and Point Systems for sharing content over social media.
  
• Works well for large enterprises as well as smaller organizations.
  
• Metrics and analytics allow for informed decisions around strategy and can even inform hiring choices.

Cons:

• Filtering could be improved to find posts that have not yet been shared.
  
• The platform does not automatically post at optimized times for maximum attention, which varies for different social media channels.
  
• Some users found that customer service was quick to respond but that bugs took a long time to be fixed.
  
• It only supports small-size images.

G2 Crowd Rating: 4.5/5

Our Score: 4.2/5

Pricing: Not provided – contact them for a demo and quotation

Website: https://everyonesocial.com

8.Post Beyond

PostBeyond is one of the most comprehensive tools available, offering brand resource management, employer branding, process management, and social selling.

As a top platform for employee advocacy programs on social media, it requires the company to assemble and curate a content library from various internal and external online sources.

Curators can then segment employees into teams or groups and share different combinations of content with them. 

Employees can use their mobile devices to check their feeds and share content on Facebook, Twitter, and LinkedIn.

PostBeyond offers robust reporting and one of the metrics they use is the ‘earned media value’ of a campaign, which tells the company what that would have cost them if they were advertising using paid social media. 

This is useful for calculating ROI and informing strategy and employee incentives to participate.

Pros and Cons

Pros:

• All content is vetted and approved by the company before being available for employees to share.
  
• Allows for scheduling to specific dates and times and automatically provides a suggested caption for each post, which each user can edit.
  
• User-friendly and simple interface.
  
• It suggests external articles related to the industry. The articles are displayed in a structured manner, making them easy to find and share.
  
• Gamification and ranking make it a fun, engaging, and rewarding experience.
  
• Provides an analysis of each share to help users better engage with their social media audience.
  
• Very customizable, so niche users within the organization can get relevant content to share.
  
• CS/Development teams are flexible, responsive, and accommodating when specific functions or features are needed.
  
• Great customer support and after-sales service.

Cons:

• View options in the user interface are limited.
  
• Users can’t search for previous posts.
  
• Page loading can be slow.
  
• Does not immediately notify users that a post has been shared and if users need to reload the page to check.
  
• Tagging people on social media posts has to be done after posting, by editing the post on the social media channel rather than from within the platform.

G2 Crowd Rating: 4.6/5

Our Score: 4.5/5

Pricing: None provided – contact them for a custom quote

Website: https://www.postbeyond.com

Employee Advocacy Strategies and Benefits

Successful employee advocacy strategies involve building a sense of community, curating pre-approved content, communicating messages effectively, and continuously improving the program based on measurable results.

The benefits:

1. Increase brand awareness and reach potential customers through a more extensive social presence.
   
   
2. Create a trusted, authentic, and positive brand image, translating to higher sales.
   
   
3. Improve employee engagement and retention, both lead to higher productivity.
   
   
4. Endorse your organization to potential job candidates and attract top talent.
   
   
5. Produce genuine social media content that promotes good PR to consumers.
   
   

A good platform can handle all the required processes, including content creation, moderation, customization, and sharing between the company and employees, as well as between employees and their social media channels. 

It will also provide tracking, analytics, and features to increase engagement, like gamification and challenges.

That’s a Wrap

In conclusion, there are many great options to choose from. They vary in core functions and features, the social media channels they support, and the other software they integrate with.

The platforms we have reviewed here are all great options, and our detailed reviews will help you narrow down your options to the ones best suited to your business and your employee.

Top Pick #1: Best Platform for Small-Medium Businesses

Sociabble is a robust platform that offers performance and lead tracking, gamification, content aggregation, moderation, and sharing on several social media channels. User reviews noted that Sociabble provides great, personalized customer support that helps users make the most of the platform’s offerings.  

Top Pick #2: Best Platform for Big Businesses

Smarp is a platform designed for large organizations. It offers a range of features that allow for the customization and personalization, targeting, scheduling and prioritizing of posts. The platform allows sharing on Facebook, Twitter, LinkedIn, WeChat, Xing, VK, and Weibo. It also offers gamification to keep employees engaged. Smarp offers robust analytics and reporting, which are essential for building successful campaigns.

References and Useful Resources

LinkedIn Marketing Solutions: What is Employee Advocacy?

Smarp: 3 Employee Advocacy Trends to Look Out for in 2023

G2 Crowd: Software Reviews

TrustRadius: Software Reviews

Capterra: Software Reviews