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YouTube Marketing Agencies: Top 13 for Incredible ROI Performance in 2024 [UPDATED]

By Leah Clark Last updated: 24 minute read Marketing AgenciesSocial Media Marketing

YouTube marketing is the best way to captivate and expand your target audience through engaging and tailored content. With YouTube ads potentially reaching over 4.74 billion people, 51% of all internet users, this social media channel is powerful and effective for digital marketing.

Marketers specialized in this channel can help businesses build and maintain a YouTube presence through high-level research, audience-centric content creation, expert Search Engine Optimization (SEO), collaborating with YouTube influencers, and running conversion-driven YouTube ad campaigns.

Today, we are rounding up the top agencies and services they provide for conversion-driven YouTube marketing.

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    Common Marketing Services

    Video Production

    Video production is essential as it can help you develop audience-centric YouTube video ads or videos for your YouTube channel.

    Through video production, agencies will help you with the following:

    • Define and segment your audience
    • Define your value proposition
    • Implement branding through YouTube video ads or YouTube channel videos
    • Find the perfect angle for your video to captivate viewers
    • Evaluate and manage your videos’ performances

    YouTube Channel Optimization

    To gain traction among millions on this digital platform, you must invest maximum effort and creativity in growing a YouTube channel. There are many optimization strategies your agency will deploy, like:

    • Use a strong keyword in your channel’s name
    • Optimize the first 15 seconds of your videos for higher watch times
    • Complete your “About Us” section
    • Embed user interaction symbols
    • Create video playlists
    • Use live videos for real-time engagement

    YouTube SEO

    When you use YouTube to find a video, you’ll enter a search term and click on any of the first results. Online advertising agencies use SEO for YouTube marketing because they know that even with high-quality, audience-centric videos, if you don’t use SEO tactics, your views won’t be as high.

    Some SEO strategies include:

    • Keyword research (I bet you anticipated this one)
    • Primary keyword in the YouTube video file and title
    • YouTube video description optimization
    • Thumbnail image customization
    • Hashtag research
    • Choosing an appropriate video category
    • Include closed captions and video subtitles

    YouTube Collaborations

    If you watch a lot of YouTube videos, you’re bound to come across YouTube influencers. Agencies know the power of influencers and brand collaborations and use them to engage traffic and create social proof for your brand.

    A digital agency will help you:

    Top 13 Picks

    1.Vireo Video

    Vireo Video YouTube marketing agencies

    Vireo Video

    Vancouver, Canada 11

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2016

    Number of Employees: 11 – 50

    Location: Vancouver, British Columbia, Canada

    KEY SERVICES

    • YouTube Marketing
    • YouTube Advertising
    • YouTube Strategy
    • YouTube Video Ad Creation
    • YouTube Video Optimization and YouTube SEO
    • YouTube Influencer Marketing
    • Video Optimization
    • Video Marketing

    NOTEWORTHY CLIENTS

    • Ekchart Tolle
    • Gelato
    • Thinkific
    • Porsche Club of America
    • Sounds True
    • Best Buy Canada

    WHY CHOOSE THEM?

    Located in Canada, Vireo Video specializes in YouTube marketing and takes an expert approach to every aspect, including your YouTube strategy, video ad creation, YouTube influencer marketing, and YouTube SEO.

    Brands love Vireo Video because there’s nothing this agency can’t do for your video and YouTube marketing campaigns.

    Firstly, this agency helped Eckhart Tolle (yes, the famous author) manage and grow his YouTube channel and gained over 46 million new views. Secondly, Vireo Video helped the YouTube channel, EveryMansEmpire, gain over $70,000 over 3 months. Thirdly, this agency is certified by YouTube, and a Google Partner Agency!

    With YouTube Certification, and campaigns for authors, families, universities and internet celebrities, Vireo Video had achieved impressive results, and you can depend on expert services for every aspect of your YouTube marketing.

    Vireo Video YouTube marketing agencies
    Source: Vireo Video

    2.Sprax IT

    SparxIT YouTube marketing agencies

    Sparx IT

    Noida, India 317

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2007

    Number of Employees: 201 – 500

    Location: HQ in Uttar Pradesh, India with offices in New York, United States and London, United Kingdom

    KEY SERVICES

    • YouTube marketing
    • YouTube branding and identity
    • Other digital advertising services: Web development and design and mobile app development.

    NOTEWORTHY CLIENTS

    • Kwiki
    • Buzzwork
    • DreamNPlay

    WHY CHOOSE THEM?

    With 300 startups in various sectors under its belt, Sparx IT is an award-winning agency perfect for startups. In addition to helping you develop a YouTube campaign geared toward conversions, Sparx IT can stimulate all aspects of startup development and marketing.

    Sparx IT has a robust range of services from digital advertising to development, having worked in various sectors, such as the eCommerce, Blockchain, and Fintech industries.

    As a result, businesses can rely on Sparx IT to develop a results-driven YouTube campaign, a consistent and customer-centric brand image alongside growth hacking and conversion optimization strategies. Lastly, this agency can also develop a mobile app to further engage your buyers!

     

    SparxIT YouTube marketing agencies
    Source: SparxIT

    3.NoGood

    Nogood Logo YouTube marketing agencies

    NoGood

    New York City, United States 41

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2016

    Number of Employees: 11 – 50

    Location: HQ in New York, United States with offices in California and Florida, United States

    KEY SERVICES

    • YouTube marketing
    • Video editing
    • Video ads
    • Pre-production planning
    • Video strategy
    • Video audit
    • On-location video shoots
    • Other digital marketing services: SEO, SEM, content marketing, CRO, email marketing, SMS marketing and performance branding

    NOTEWORTHY CLIENTS

    • P&G
    • Johnson & Johnson
    • Citibank

    WHY CHOOSE THEM?

    NoGood is a popular all-around digital marketing agency for small, mid-level, and large companies. You can find a variety of specialized marketing and expert YouTube marketing services. This agency aims to help brands looking for growth hacking, lead generation, conversion rate optimization, and social proof optimization efforts.

    NoGood has also worked with many renowned brands in the crypto, Fintech, SaaS, eCommerce and B2B space.

    If you’re looking for firms specializing in brand-to-customer engagement tactics, NoGood is a top choice. This agency will help you with every stage of your outreach strategies, and the results they’ve achieved prove this.

    For B2B businesses, NoGood has achieved a 142% sustainable growth in web traffic, and for SaaS companies, a jaw-dropping increase of 879%. In addition, NoGood has partnerships with top-tier companies like Google, Nike, and Microsoft.

    nogood YouTube marketing agenciesS
    Source: NoGood

    4.The Influencer Marketing Factory

    The Influencer Marketing Factory Logo

    The Influencer Marketing Factory

    Miami, FL, United States

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Miami and New York City, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • YouTube Influencer Marketing
    • YouTube Content Creation
    • YouTube Ads
    • Full-service Influencer Marketing (TikTok, Instagram, Twitch)
    • Content Management
    • Reporting and Analytics

    NOTEWORTHY CLIENTS

    • IZIPIZI
    • MPL
    • United HealthCare Group
    • Built

    WHY CHOOSE THEM?

    The Influencer Marketing Factory is a full-service influencer marketing agency that has worked with globally recognized brands and achieved impressive results.

    It specializes in campaigns for video-first platforms like YouTube, TikTok, Instagram, and Twitch. It also offers services, including influencer identification and recruitment, content management, campaign management, analytics and data tracking, and YouTube ads.

    The Influencer Marketing Factory can create authentic YouTube influencer campaigns and impactful YouTube ad campaigns, analyze performance, and optimize for explosive results.

    Screenshot of the Influencer Marketing Factory Homepage 2023

    5.NeoReach

    NEOreach Logo YouTube marketing agencies

    NeoReach

    San Francisco, United States 78

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2014

    Number of Employees: 51 – 200

    Location: California, United States

    KEY SERVICES

    • YouTube marketing
    • Influencer marketing
    • Audience demographics matching
    • Paid media
    • Other influencer marketing services: Influencer payments, Influencer contract negotiations, and management and user acquisition strategies

    NOTEWORTHY CLIENTS

    • The History Channel
    • Robinhood
    • Clash

    WHY CHOOSE THEM?

    Every YouTube campaign needs the help of trusted influencers and NeoReach will help you with exactly that.

    NeoReach is one of the best solutions for influencer marketing companies for businesses of all sizes. This agency will optimize your reach and audience engagement efforts through social influencer marketing for your YouTube channel.

    You can expect this agency to find the best influencer partnerships for your YouTube marketing strategy and define the contract terms and budget for your influencer marketing efforts. Not forgetting, NeoReach will also pick the best-paid media platforms and create a tailored approach to engage and convert your audience.

     

    Neoreach YouTube marketing agencies
    Source: NeoReach

    6.Barracuda

    Barracuda Digital Logo YouTube marketing agencies

    Barracuda

    London, United Kingdom 5

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: Undisclosed

    Number of Employees: 1 – 10

    Location: London, United Kingdom

    KEY SERVICES

    • YouTube marketing
    • YouTube SEO
    • Paid media
    • Cross YouTube channel reporting
    • YouTube video campaign set up
    • YouTube video campaign management
    • Paid social
    • Other digital marketing services: Web development and design, content strategy, copywriting, SEO, programmatic ads and PR

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Barracuda is a competitive choice for small and mid-level businesses looking for outreach, PR, paid media, YouTube ads and YouTube channel marketing, and web development and design services. Validating its services, Barracuda has received six industry awards and certifications from Google, Ruby, The Drum, and the European Search Awards.

    From helping you design and develop a conversion-driven website, Barracuda will research, develop, deploy and maintain the best communication and customer engagement strategies to gain traction for your YouTube campaign.

    Secondly, you can also depend on this agency to help your YouTube channel rank on YouTube’s search engine so target buyers can find your content, and Barracuda will build your online reputation through proven PR and outreach services.

    Barracuda Digital
    Source: Barracuda

    7.Terakeet

    Terakeet YouTube marketing agencies

    Terakeet

    Syracuse, United States 412

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2001

    Number of Employees: 201 – 500

    Location: New York, United States

    KEY SERVICES

    • YouTube marketing
    • Other digital marketing services: Content strategy, lead generation, growth hacking, eCommerce, and SEO

    NOTEWORTHY CLIENTS

    • NBC Universal
    • Coca-Cola
    • Raise

    WHY CHOOSE THEM?

    Terakeet is an expert in helping brands reign search engines. It is a fantastic choice if you need help besting YouTube’s search engines.

    This agency can also help maintain and grow your online reputation for social proof, and target qualified leads, more likely to convert.

    SEO is an essential component of successful YouTube marketing strategies, and Terakeet takes a data-driven approach to find the best tactics tailored to your brand. Not to mention, Terakeet has also contributed to the digital marketing strategies and pristine reputations of globally-renowned brands like Coca-Cola, making this agency more attractive.

    Terakeet
    Source: Terakeet

    8.Passion Digital

    Passion Digital YouTube marketing agencies

    Passion Digital

    London, United Kingdom 42

    Our Score

    4.4

     

    AGENCY SNAPSHOT

    Founded: 2012

    Number of Employees: 11 – 50

    Location: Greater London, United Kingdom

    KEY SERVICES

    • YouTube marketing
    • YouTube ads
    • YouTube SEO
    • YouTube campaign development
    • Other digital marketing services: SEO, SEM, Google tag manager, digital PR and web performance

    NOTEWORTHY CLIENTS

    • Cambridge Dictionary
    • Stashbee
    • Downey

    WHY CHOOSE THEM?

    Passion Digital is a popular choice for results-driven performance marketing agency. This agency has also created and maintained multiple successful creative campaigns to gather data and gain a first-hand understanding of what target buyers look for and current market challenges.

    What really makes Passion Digital unique, compared to many other agencies, is their hands-on approach to customer-centric marketing.

    You can also use Passion Media to optimize aspects of your brand that directly influence your YouTube channel like your content, website and paid media strategies.

     

    Passion Digital_YouTube marketing agencies
    Source: Passion Digital

    9.Lyfe Marketing

    Lyfe Marketing YouTube marketing agencies

    Lyfe Marketing

    Atlanta, United States 87

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2011

    Number of Employees: 51 – 200

    Location: Georgia, United States

    KEY SERVICES

    • YouTube marketing
    • Video animation
    • Short video advertising
    • Short video management
    • YouTube ads
    • Other digital marketing services: SEO, email marketing and PPC ads

    NOTEWORTHY CLIENTS

    • TrueBroc
    • Easy Diya
    • Ancient Keto

    WHY CHOOSE THEM?

    Lyfe Marketing has an excellent track record and reputation for delivering expert social media marketing (and, of course, YouTube marketing) services. If you don’t want a range of technical services but rather want to optimize your engagement, awareness, and reach, this is the agency for you.

    Lyfe Marketing can also develop animated videos for your YouTube campaign and help you secure higher YouTube rankings.

    Trusted platforms like Clutch, AdWeek, and The Huffington Post have mentioned Lyfe Marketing for its fantastic work and expertise in helping brands develop trusted social media images.

    If you really want to see how much Lyfe Marketing can do for your YouTube marketing campaign through short videos, check out their short video case studies for brands like Wing Stop, Forever Diamonds Atlanta and MotoTrax.

     

    Lyfe marketing
    Source: Lyfe Marketing

    10. Working Media Group

    Working Media Group Logo YouTube marketing agencies

    Working Media Group

    New York City, United States 10

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2005

    Number of Employees: 1 – 10

    Location: New York, United States

    KEY SERVICES

    • YouTube marketing
    • Influencer marketing
    • YouTube SEO
    • YouTube ads
    • YouTube audience segmentation
    • Other digital marketing services: SEM, native marketing, landing page building, sales funnel development, and business intelligence

    NOTEWORTHY CLIENTS

    • Unilever
    • American Express
    • Bowers & Wilkins

    WHY CHOOSE THEM?

    For almost two decades, Working Media Group has helped countless brands (including Fortune 500 companies) develop media buying strategies that achieve maximum traction and amplified sales.

    Working Media Group takes a strong, data-driven approach to its strategies. It takes time to do extensive research on your target audience demographics, market position, and challenges. This agency can help you find the best channels for your YouTube marketing campaign and guide it to success with complementary marketing tactics.

    Aimed at mid-level and large companies, this agency can help develop all your lead generation, customer engagement and growth hacking strategies.

    This agency’s specialties are media buying, planning, activation, and analytics. If your YouTube campaign is focused on media buying, Working Media Group is the best choice for you.

    Working Media Group
    Source: Working Media Group

    11.iProspect

    iProspect YouTube marketing agencies

    iProspect

    London, United Kingdom 3337

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 1996

    Number of Employees: 1001 – 5000

    Location: HQ in London, United Kingdom with offices in California, North Carolina, New York, Texas, Illinois, Massachusetts and Michigan, United States

    KEY SERVICES

    • YouTube marketing
    • Audience management
    • Creative services
    • Other digital marketing services include: Media planning and buying, marketing activation, growth hacking and business intelligence

    NOTEWORTHY CLIENTS

    • Budweiser
    • Under Armor
    • Hendricks

    WHY CHOOSE THEM?

    iProspect is the best choice for brands wanting cutting-edge, innovative YouTube marketing strategies. Data acquisition for media buying, growth hacking and audience management efforts are a pivotal part of this agency’s services. If you’re looking for much more than basic YouTube marketing services, iProspect is a perfect choice.

    Having worked with huge companies like Budweiser and Hendricks shows the unique approaches iProspect uses for engaging, memorable, and audience-driven marketing. Although iProspect doesn’t specialize in YouTube marketing, there are many ways the available services can optimize your YouTube campaign.

    iprospect youtube marketing agencies
    Source: iProspect

    12. RED Digital

    RED Digital Logo

    RED Digital

    Saint George, United States Undisclosed

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: Undisclosed

    Number of Employees: Undisclosed

    Location: Utah, United States

    KEY SERVICES

    • YouTube marketing
    • Influencer marketing
    • YouTube ads
    • Other digital marketing services: Email marketing, social media marketing and web development and design

    NOTEWORTHY CLIENTS

    • What’s Your Story
    • Belle
    • Flow

    WHY CHOOSE THEM?

    RED Digital is a fun digital marketing agency that follows a three-step strategy to generate, nurture, and convert leads. This agency is the best choice for small and mid-level businesses wanting to increase their online YouTube presence and leverage engagement strategies while working with an agency that takes a specialized approach to YouTube marketing.

    RED Digital focuses on a range of marketing efforts for engagement. This agency provides free online checklists for SEO, YouTube marketing, Google ads, digital marketing and creating a USP.

    Consequently, RED Digital props itself as a fantastic solution for startups. What’s also different about RED Digital is this agency sells views and subscribers for YouTube and TikTok. While we wouldn’t recommend buying fake YouTube subscribers, RED Digital might be an exception as they allow brands to choose targeted accounts based on their buyer personas.

    RED Digital
    Source: RED Digital

    13.Techmagnate

    Techmagnate Logo

    Techmagnate

    New Delhi, India 314

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2006

    Number of Employees: 201 – 500

    Location: HQ in Delhi, India with offices in Mumbai and Chennai, India and Massachusetts, United States

    KEY SERVICES

    • YouTube marketing
    • Video advertising
    • YouTube ads
    • YouTube SEO
    • YouTube campaign development
    • YouTube campaign management
    • Other digital marketing services: Social media marketing, App Store Optimization (ASO), reputation management, web development and design, CRO, guest posting and affiliate marketing

    NOTEWORTHY CLIENTS

    • Lotus Herbal
    • Max Healthcare
    • Honda

    WHY CHOOSE THEM?

    Techmagnate provides a super long list of services for everything a business might need for digital marketing. For your YouTube channel, Techmagnate can develop the best SEO strategies for impressive YouTube and Google rankings.

    In fact, this agency was rated among the best marketing agencies specializing in YouTube for 2024. Earning this acknowledgment, Techmagnate has achieved an increase of 147% in organic views for Bajaj Finserv, a financial company.

    Techmagnate offers YouTube marketing, public relations, lead generation, and engagements. If you’re not looking for specific or specialized services but rather an agency offering a 360-degree digital marketing solution, Techmagnate is the answer.

     

    Techmagnate Youtube marketing agencies
    Source: Techmagnate

     

    The Importance of YouTube Marketing

    Starting and growing a YouTube channel or leveraging YouTube ads may take a lot of work, but it’s really effective for online brands. And here’s some statistics proving why:

    1. Younger generations are becoming more active on YouTube, with 77% of 15 to 25 year old’s in the US being active users. Statista
    2. 70% of users have bought a product after seeing it promoted in a YouTube ad. Google
    3. Behind Google, YouTube is globally the second-largest search engine. Global Reach
    4. Every day, YouTube users watch over 1 billion hours of YouTube videos. YouTube

    Now that you know why YouTube is undoubtedly where you need to be, let’s explore how this social platform can positively impact your business.

    How YouTube Marketing Helps Digital Businesses

    These are the top benefits of using YouTube marketing for your business:

    1. Wider Reach: Because of the large volume of YouTube users, this social platform allows you to reach millions of targeted buyers. With the right SEO strategy, you can become easily accessible to these users. From this approach, it’s easy to see how you can optimize your conversion, engagement, and lead generation rates.
    2. Improves Social Credibility: Buyers will develop trust quicker once they’ve seen the face behind your brand. Think about it, when a buyer interacts with your brand online, this is typically through a website. While websites works, it takes away the human aspects consumers want in interacting with a brand. But with YouTube marketing, you can give develop better brand-to-consumer relationships.
    3. Strengthens Chances of Being Found on Google: When you create backlinks between your YouTube videos and content users find on Google (for example, a blog post article), it will boost your chances of getting found through Google’s search results. Also, this approach increases your domain authority. And if you didn’t know, the higher your domain authority, the more opportunity you have of appearing on Google’s first page.
    4. Provides Opportunities for a Better Sales Pitch: It’s not always simple capturing your sales pitch in written texts or social ads. Fortunately, YouTube videos allow you to speak naturally to your audience. With this opportunity, you can clearly prove your brands value and how you’re essential to your buyers.
    5. You Could Go Viral: Going viral is fantastic, as long as it’s for the right reasons. And with the best YouTube videos, you can help your brand go viral. But beware, it’s not very easy to go viral, and you’ll need the perfect video to achieve this.

    Source: tubics

    Conclusion

    YouTube marketing can elevate and optimize your brand’s conversion rates, lead generation, and awareness. You can also use YouTube marketing to build social credibility, engage your audience and create networks between your social channels. With a YouTube channel or YouTube ads, you can expand your reach and maximize your chance of going viral. YouTube provides you with opportunities to refine your sales pitch too.

    There are many agencies that provide services like SEO, influencer marketing, content marketing, and social media marketing for YouTube. With these services and help growing your YouTube channel, you can achieve your KPIs in no time. Our top choices are sure to take the heavy lifting off your shoulders and guide you toward YouTube marketing success!

    Frequently Asked Questions

    Is YouTube important for businesses?

    Yes, YouTube marketing is essential for businesses. Using YouTube, companies can build and nurture social credibility, give their content the chance to go viral, and reach thousands more targeted buyers.

    What are the best agencies specialized in YouTube marketing?

    Vireo Video, The Influencer Marketing Factory, RED Digital, NoGood, Factor One Marketing, iProspect, and Lyfe Marketing.

    What services can you find from these agencies?

    Their services include influencer marketing, content marketing, SEO, and social media marketing. YouTube agencies offer many more essential services, but these are the most common ones.

    References

    DataRePortal: Global Social Media Statistics

    Global Reach: The 2nd Largest Search Engine on the Internet

    HelloConvo: What The Numbers Say: YouTube Influencer Marketing Statistics

    Statista: Worldwide Advertising Revenues of YouTube as of 1st Quarter 2022

    YouTube: YouTube for Press

    Hootsuite: 23 YouTube Stats That Matter to Marketers in 2022

    Sprout Social: 30 YouTube statistics to power your marketing strategy in 2022