In 2025, YouTube remains one of the most powerful platforms for brands looking to connect with Canadian audiences.
With over 31 million YouTube users in Canada and more than 71% of Canadian internet users using YouTube monthly, the platform’s reach continues to expand, making it a prime avenue for influencer marketing.
Whether it’s product reviews, lifestyle content, or tutorials, YouTubers have the power to sway purchasing decisions and build brand trust.
According to recent studies, nearly 40% of Canadians turn to YouTube for product recommendations before making a purchase, and influencer-driven campaigns can see engagement rates up to 50% higher than traditional digital ads.
For brands aiming to increase visibility and authenticity, partnering with the top Canadian YouTubers is a winning strategy.
From tech reviewers to foodies, comedians, fitness fanatics and beauty gurus, these influencers have built dedicated and highly engaged communities that brands can tap into for meaningful, targeted exposure.
Here’s a list of the top-ranked Canadian YouTubers to consider for your next collaboration!
Here are the top YouTubers in Canada across a range of niches that include technology, gaming, fitness, lifestyle, comedy, food, and everything in between:
Name: Unbox Therapy
YouTube Channel: Unbox Therapy
Subscribers: 24.8 million
Location: Canada
Unbox Therapy is renowned for its engaging and entertaining product reviews, primarily focusing on the latest technology and gadgets.
Founded by Lewis Hilsenteger, the channel is best known for its captivating unboxings and thorough analyses, which keep viewers both informed and entertained.
Unbox Therapy covers a variety of content categories, including smartphone reviews, tech accessories, and innovative gadgets.
Its unique blend of humor and insightful commentary has led to a massive following, with millions of subscribers and views.
The channel’s high engagement rates make it a significant player in the tech review space, making it an excellent platform for brands looking to connect with a tech-savvy audience and enhance their marketing strategies.
For 2025, Unbox Therapy continues to be a top recommendation for businesses seeking impactful collaborations.
Name: Linus Tech Tips
YouTube Channel: Linus Tech Tips
Number of Subscribers: 15.9 million
Location: Canada
Linus Tech Tips is a leading channel best known for its in-depth reviews, tutorials, and the latest tech news, particularly in the realm of consumer electronics.
The channel covers a wide range of content categories, including product unboxings, comparisons, and tech tips, making it a go-to resource for tech enthusiasts.
Linus Sebastian, the creator, has gained immense popularity due to his engaging presentation style, thorough research, and commitment to high-quality content, which resonates with a dedicated audience.
His innovative approach to tech topics and willingness to experiment with new formats have contributed to the channel’s substantial following and influence in the tech community.
Collaborators can take advantage of this credibility and reach to effectively promote products and services to a passionate and tech-savvy audience.
Name: Typical Gamer
YouTube Channel: Typical Gamer
Subscribers: 15.3 million
Location: Vancouver, British Columbia, Canada
Typical Gamer is best known for his immersive gameplay and entertaining commentary, particularly in popular titles like Fortnite and GTA V.
His content spans various categories, including live streams, gameplay tutorials, and humorous skits, which showcase his exceptional gaming skills and comedic timing.
He has garnered a massive following due to his engaging personality and ability to connect with his audience.
His collaborative spirit shines through in his frequent partnerships with other streamers, further enhancing his community’s vibrant atmosphere.
Name: Hacksmith Industries
YouTube Channel: Hacksmith Industries
Subscribers: 15.1 million
Location: Cambridge, ON, Canada
Hacksmith Industries is renowned for its innovative engineering and entertaining content, captivating millions of subscribers.
Founded by James Hobson, the channel is best known for bringing fictional concepts to life by creating real-world versions of iconic gadgets from movies and video games.
Their diverse content categories include DIY projects, engineering challenges, and technology showcases, all emphasizing creativity, problem-solving, and teamwork.
Hacksmith Industries has gained a massive following due to its unique combination of technical expertise and engaging storytelling, making it a go-to collaborator for creators interested in exploring the exciting intersections of science and engineering.
Name: SIS vs BRO
Youtube Channel: SIS vs BRO
Subscribers: 14.5 million
Location: Canada
SIS vs BRO is a popular channel featuring siblings Karina and Ronald. They are best known for their engaging mix of challenges, entertaining skits, and lifestyle content that resonates with their young audience.
The channel falls under various content categories, including games, family-friendly challenges, and comedic performances.
Their playful sibling dynamic and relatable content have made them famous among teens and pre-teens, contributing to their large following.
With millions of dedicated subscribers, SIS vs BRO effectively connects with viewers through their authentic personalities, making them an attractive collaboration choice for brands targeting the youth market, particularly in sectors like toys, gaming, and apparel.
Collaborating with SIS vs BRO offers brands a unique opportunity to create captivating campaigns that engage their target demographic while leveraging the duo’s influence to enhance brand visibility.
Name: Lilly Singh
Youtube Channel: Lilly Singh
Subscribers: 14.3 million
Location: Toronto, Canada
Lilly Singh, best known for her comedic skits, relatable vlogs, and empowering messages, has created a diverse array of content that resonates with millions.
Her channel features a mix of parodies, motivational videos, and personal anecdotes that showcase her unique humor and authenticity.
Singh gained fame as an internet sensation, which propelled her into a successful career as a television host, author, and producer.
Her large following is a testament to her ability to connect with audiences on a personal level, making her an influential figure in the digital landscape.
Collaborating with Lilly Singh not only provides access to her extensive network of followers but also creates opportunities for culturally relevant and impactful content, further enriched by her commitment to inclusivity and meaningful dialogue.
Name: Azra “Azzy” Bajrami
YouTube Channel: AzzyLand
Subscribers: 13.1 million
Location: Toronto, Canada
AzzyLand is best known for her creative gaming videos, entertaining reactions, and engaging vlogs. She captivates audiences with her vibrant personality and relatable content, making her a favorite among younger viewers.
Her channel features a mix of gaming content, reaction videos, and lifestyle vlogs, showcasing her versatility as a content creator.
AzzyLand has garnered a large following due to her authenticity, humor, and ability to foster a strong community.
Name: Kallmekris
Youtube Channel: Kallmekris
Subscribers: 11.7 million
Location: Canada
Kallmekris is a dynamic content creator celebrated for her comedic sketches and vibrant personality. Best known for her humorous parodies of everyday situations, she engages her audience with relatable content that strikes a chord with Gen Z and Millennials.
Her channel features a variety of content categories, including comedy, lifestyle, and social commentary. Kallmekris’s unique storytelling approach and comedic flair have garnered her a massive following, making her a trusted figure among her viewers.
Her ability to connect with her audience fosters a strong community, and collaborating with her can provide brands with authentic exposure in the ever-evolving digital landscape.
As she continues to innovate, partnering with Kallmekris offers a significant opportunity to enhance brand visibility and appeal.
Name: AsapSCIENCE
YouTube Channel: AsapSCIENCE
Subscribers: 10.7 million
Location: Canada
AsapSCIENCE is renowned for its captivating educational videos that break down complex scientific concepts into easily digestible content.
Best known for their animated explanations and engaging visuals, the channel covers a wide range of topics, including biology, chemistry, physics, and psychology.
Their unique combination of humor and informative storytelling has garnered a large following, making science accessible and entertaining for both students and adults.
AsapSCIENCE is celebrated for its commitment to promoting scientific literacy, making it an ideal collaborator for creators passionate about education.
Partnering with AsapSCIENCE can significantly enhance the quality and reach of any educational initiative within the streaming community.
Name: MadFit
YouTube Channel: MadFit
Subscribers: 9.87 million
Location: Toronto, Canada
MadFit is widely recognized for its engaging fitness content and innovative workout routines, which include a diverse range of videos such as quick home exercises, yoga sessions, and energetic dance workouts.
Known for making fitness accessible to everyone, MadFit has cultivated a large following due to its unique approach to fitness challenges and strong community engagement.
This supportive atmosphere encourages viewers to adopt healthier lifestyles, making MadFit a popular choice among fitness enthusiasts and content creators alike.
Collaborating with MadFit not only offers exposure to a dedicated audience but also aligns partners with a brand committed to promoting well-being and active living.
Name: Simply Nailogical
YouTube Channel: Simply Nailogical
Subscribers: 7.34 million
Location: Canada
Simply Nailogical is celebrated for its engaging nail art tutorials, humor-infused content, and unique approach to beauty.
Christine, the creator behind the channel, is best known for her innovative nail designs that often incorporate elements of popular culture and humor.
Her relatable storytelling resonates with a young, beauty-conscious audience, fostering a strong sense of community among her viewers.
The channel features a variety of content categories, including nail art tutorials, product reviews, and comedic skits, which contribute to her large following.
Christine’s authenticity and creativity have made her a trusted voice in the beauty community, and her active presence on social media further amplifies brand visibility.
For 2025, Simply Nailogical remains a top choice for collaboration in the vlogging landscape.
Name: Domics
YouTube Channel: Domics
Subscribers: 7.26 million
Location: Canada
Domics is a well-known vlogger popular for his engaging storytelling and animation style.
His content primarily revolves around personal experiences and relatable themes, making it resonate with a broad audience.
Best known for his humorous and insightful animated stories, he covers a variety of topics ranging from everyday life situations to deeper reflections, which contribute to his substantial following.
Domics has gained fame for his ability to simplify complex ideas through animation, fostering a deeper connection with viewers.
His large subscriber base is a testament to his talent and the impact of his content, making him a sought-after collaborator for creators looking to innovate and engage their audience.
Name: Matthew Santoro
YouTube Channel: Matthew Santoro
Subscribers: 5.99 million
Location: Canada
Matthew Santoro is best known for his engaging and entertaining approach to trivia, quirky facts, and myths. His content spans a variety of categories, including educational videos, top 10 lists, and historical anecdotes.
Santoro has gained immense popularity for his dynamic presentation style and ability to blend humor with well-researched information, making learning enjoyable.
With millions of subscribers and views, he has established a large following, appealing to viewers who appreciate both knowledge and amusement.
His unique storytelling skills and captivating delivery make him a sought-after collaborator for brands and creators looking to enhance their visibility and reach. As he continues to evolve his content in 2025, partnering with Santoro offers a promising opportunity for aspiring influencers.
Name: Kurtis Conner
YouTube Channel: Kurtis Conner
Subscribers: 5.13 million
Location: Canada
Kurtis Conner is a prominent streamer known for his unique blend of humor and social commentary.
Best recognized for his comedic sketches and insightful critiques, he covers a wide array of topics, including pop culture and internet trends.
His engaging storytelling style and sharp wit have garnered him a massive following, with millions of subscribers who appreciate his entertaining yet thought-provoking content.
Conner is celebrated for his collaborative spirit, often working with other creators to produce dynamic and memorable projects that resonate with a diverse audience.
His creativity and influence make him a significant figure in the streaming community, particularly as he continues to expand his reach in 2025.
Name: Molly Burke
YouTube Channel: Molly Burke
Subscribers: 1.97 million
Location: Canada
Molly Burke is best known for her authentic storytelling and advocacy in the realm of disability awareness.
As a visually impaired content creator, she educates her audience on the challenges faced by individuals with disabilities.
Her engaging videos often feature personal anecdotes alongside informative discussions, making complex topics accessible.
Molly’s content spans categories such as lifestyle, beauty, and empowerment, allowing her to reach a diverse audience.
Her strong social media presence and commitment to positive change have garnered her a large following, making her a leading figure in the streaming community focused on social justice and inclusivity.
Name: Fernanda Ramirez
YouTube Channel: Fernanda Ramirez
Subscribers: 1.47 million
Location: Canada
Fernanda Ramirez is a prominent vlogger known for her vibrant lifestyle and beauty content. Fernanda captivates her audience with a mix of beauty tutorials, fashion hauls, and wellness tips, making her a go-to source for anyone seeking relatable and engaging content.
She has garnered a large following due to her authentic personality and her ability to connect with viewers on a personal level. Her commitment to inclusivity and diversity also resonates strongly with her audience, making her a sought-after partner for brands looking to engage with a genuine and enthusiastic community.
As 2025 approaches, collaborating with Fernanda Ramirez presents a unique opportunity for brands to enhance visibility and foster meaningful connections with consumers.
Channel Name: Adelaine Morin
YouTube Channel: Adelaines Camera Roll
Subscribers: 1. 36 million
Location: Canada
Adelaine Morin is best known for her engaging lifestyle, beauty, and personal vlogs. Her content primarily focuses on relatable experiences, beauty tutorials, fashion hauls, and candid discussions about life as a young adult.
Adelaine’s authenticity and vibrant personality have resonated with a large audience, contributing to her significant following.
Collaborating with creators like Adelaine not only enhances visibility but also fosters a sense of community among like-minded individuals.
Embracing the collaborative spirit within Adelaines Camera Roll can catalyze growth and innovation, encouraging fresh ideas and diverse perspectives in the ever-evolving digital landscape.
Name: Adanna Madueke
YouTube Channel: Adanna Madueke
Subscribers: 1.02 million
Location: Canada
Adanna Madueke is a YouTuber well-known for her engaging content focused on lifestyle, beauty, and personal development.
She is best known for her relatable experiences, practical advice, and vibrant personality, which have helped her cultivate a loyal following of viewers who resonate with her authenticity.
Adanna’s channel features a variety of content categories, including beauty tutorials, wellness tips, and personal growth discussions.
Her ability to connect with her audience and provide inspiration has solidified her position as a key influencer in the beauty and wellness market.
With a large following actively seeking guidance and inspiration, Adanna Madueke is a compelling collaborator for brands and creators looking to enhance their reach and impact.
Name: Pierre Poilievre
YouTube Channel: Pierre Poilievre
Subscribers: 467 thousand
Location: Ottawa, Canada
Pierre Poilievre’s channel focuses on political discourse, civic engagement, and current events, presenting his insights as the leader of the Conservative Party.
He is best known for his engaging communication style, addressing contemporary political challenges, and fostering dialogue on social issues.
His content categories include political commentary, policy analysis, and Q&A sessions with the public.
Poilievre’s ability to connect with younger audiences and his emphasis on transparency and accountability has contributed to his growing following, making him a relatable figure in politics.
Name: Steve Dangle
YouTube Channel: Steve Dangle
Subscribers: 236 thousand
Location: Toronto, Canada
Steve Dangle is a prominent streamer best known for his passionate and humorous coverage of the Toronto Maple Leafs and the NHL.
His channel features a variety of content categories, including reaction videos, in-depth game breakdowns, and interactive fan discussions.
Steve has garnered a large following due to his engaging commentary, unique style, and commitment to authenticity, which resonate deeply with hockey enthusiasts.
His vibrant community thrives on his entertaining take on hockey news and events, making him a go-to source for fans looking to connect with the sport in a fun and insightful way.
Collaborating with Steve Dangle presents brands and creators an opportunity to reach a dedicated audience within the hockey community while enhancing their content with his creativity and expertise.
Name: Beavis Wealth
YouTube Channel: Beavis Wealth
Subscribers: 223 thousand
Location: Canada
Brandon and Marc of Beavis Wealth Management are prominent vloggers known for their insightful financial advice and investment strategies.
With a strong focus on demystifying complex financial concepts, Beavis Wealth provides viewers with actionable tips covering personal finance, stock market investing, and wealth management.
Their engaging delivery and relatable approach make financial literacy accessible to a wide audience, establishing him as a trusted authority in the field.
The channel is particularly famous for its in-depth analysis of current economic trends and investment opportunities, which empowers viewers to make informed financial decisions.
Beavis Wealth frequently collaborates with industry experts, further enriching the content available to his subscribers.
Their ability to break down intricate financial topics into digestible information has garnered a large and dedicated following, making Beavis Wealth an essential resource for anyone looking to enhance their financial knowledge.
For brands aiming to connect with a financially savvy demographic, partnering with Beavis Wealth could significantly boost their visibility and credibility within the market.
According to comScore, YouTube is the number one ad-supported video platform in Canada and reaches 93% of Canadians across all audiences.
This makes it a powerful platform for brands looking to connect with their target market, no matter the demographic.
In terms of users, YouTube is popular with people of all ages. Globally, male YouTube users account for 54% and female users make up 46%, which is a fairly even split compared to other social media platforms.
YouTubers cultivate highly engaged communities and typically hold a high level of authority in their niche, making them ideal for brands that want to connect with a receptive audience in an unobtrusive and authentic way.
For marketers, YouTube offers a hugely impactful blend of reach, engagement, trust, and authority.
YouTubers are especially impactful for products that require more in-depth content, like demos or how-to’s, and detailed product reviews.
With over 40% of Canadians using YouTube as their primary source of product research, the value of partnering with one of the top Canadian YouTubers in your niche cannot be overstated!
That said, YouTube is also a great platform for paid ads. As more and more creators monetize their channels, YouTube ads offer a valuable and cost-effective method for brands to reach relevant and engaged viewers.
As the video-streaming landscape continues to thrive, it is essential to recognize the impact of collaborations among content creators.
These partnerships not only amplify the reach of individual vloggers but also enrich the content available to audiences.
By leveraging the unique strengths and styles of video creators, vloggers can enhance their visibility and engage with new subscribers, creating a ripple effect that benefits the entire community.
In 2025, the trend of collaboration is expected to grow, with many creators seeking to align with celebrities and established influencers to maximize their impact.
Tools such as Social Blade can provide valuable insights into potential collaborators’ performance metrics, helping creators make informed decisions.
Engaging in collaborations can also lead to exciting news and announcements that keep fans updated through newsletters and social media.
Ultimately, the power of collaboration can foster a vibrant ecosystem where creativity thrives.
As we look forward to the upcoming year, vloggers should embrace these opportunities, harness the collective power of their networks, and continue to inspire one another in an ever-evolving digital landscape.
Several factors influence collaboration success in Canada, including audience alignment, content compatibility, engagement metrics, cultural relevance, marketing strategies, and the creators' reputations.
Effective communication and shared goals also play crucial roles in fostering productive partnerships.
If you're looking to contact Canadian vloggers on Instagram, consider reaching out through direct messages while ensuring your message is concise and relevant to their content.
To become a successful beauty influencer and secure brand collaborations, focus on building a strong personal brand, creating high-quality content, and engaging with your audience consistently.
A social media influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
It's essential to remember that vloggers, TikTokers, and influencers in Canada are required to pay taxes on their income, just like any other earning individual.
To find top Canadian vloggers, explore platforms like trending pages, social media, and influencer marketing databases.
Additionally, if you want to collaborate with the most subscribed Canadian vloggers, focus on creating value for them and their audience, and propose ideas that align with their content and brand.
When considering collaborations in Canada, it's essential to address legal factors such as contract agreements, intellectual property rights, advertising regulations, and taxation to ensure compliance with national laws and protect all parties involved in the partnership.
Additionally, if you're looking to contact vloggers on Instagram for potential collaborations or to become a successful beauty influencer, it's important to understand the landscape of social media influence.
You should also be aware that streamers, TikTokers, and influencers must pay taxes in Canada on their earnings.
To find top vloggers, consider using social media platforms, influencer marketing tools, or searching for popular content in your niche.
Collaborating with the most subscribed channels could involve reaching out professionally, showcasing your value, and ensuring that all legal considerations are met for a successful partnership.
To contact vloggers on Instagram, start by researching their profiles to ensure you understand their content and audience. Send a direct message that is personalized, highlighting how a collaboration could be mutually beneficial. Be clear about your ideas and how they can resonate with their followers to increase your chances of a positive response.
To become a successful beauty influencer and secure brand collaborations, focus on creating authentic and engaging content that showcases your personality and expertise. Build a strong social media presence, engage with your audience, and network with other influencers and brands in the beauty industry.
A social media influencer is an individual who has built a significant following on platforms like Instagram, or TikTok and can affect the opinions and purchasing decisions of their audience through their content and endorsements.
Yes, streamers, TikTokers, and influencers in Canada are required to pay taxes on their income, just like any other self-employed individuals. It's essential to keep track of earnings and expenses for accurate tax reporting.
To find top Canadian streamers, utilize platforms like Social Blade or Vidooly, which track analytics. You can also search for trending topics within your niche and see which Canadian creators are leading those discussions.
To collaborate with the most subscribed Canadian vloggers, begin by researching their content and audience engagement levels. Craft a compelling pitch that aligns with their brand, showcasing how your collaboration can add value to their channel and benefit their viewers.
Professionalism and clarity in your proposal will enhance your chances of a successful partnership.
Collaborative content that merges various genres, such as challenges, tutorials, or vlogs, often achieves high engagement.
Elements like compelling storytelling, humor, and interactive components not only capture viewer interest but also build a sense of community, promoting audience growth for all creators involved.
To connect with streamers, consider reaching out through direct messages or engaging with their content to establish rapport.
If you're aspiring to become a successful beauty influencer and secure brand collaborations, focus on building your personal brand and showcasing your unique style.
Understanding the role of a social media influencer is crucial, as it involves creating content that resonates with followers and brands alike.
Additionally, it's important to note that vloggers, TikTokers, and influencers in Canada are required to pay taxes on their earnings.
For those looking to discover top streamers, platforms like Google, social media, and influencer directories can be helpful.
Lastly, collaborating with the most subscribed channels may involve networking, identifying common interests, and proposing mutually beneficial content ideas.
To measure the success of a collaboration, you should analyze key performance indicators such as engagement rates, audience growth, content reach, viewer retention, and feedback.
These metrics provide valuable insights into the effectiveness and impact of the partnership, helping to determine what worked well and what could be improved in future collaborations.
Backlinko: YouTube Stats: How Many People Use YouTube?
DataReportal: Digital 2024: Canada
Global Media Insight: YouTube Statistics [Users by Country + Demographics]
Google Canada Blog: YouTube is Where Canadians Watch Videos. Here’s Why.
Think With Google: In a World Where They Can Watch Anything, Anywhere, Canadians Choose YouTube
In 2025, YouTube remains one of the most powerful platforms for brands looking to connect with Canad...
In 2025, YouTube remains one of the most powerful platforms for brands looking to connect with Canad...
In 2025, YouTube remains one of the most powerful platforms for brands looking to connect with Canad...
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