10 Best Beauty Affiliate Programs for Beginners to Start Earning Today [2024]

Be honest. You have always wanted to make a little money on the side, and you adore makeup and beauty products, right?

Whether you’re an experienced content creator, a mom at home with your kids, a full-time student, or simply looking to earn a little extra money from your online presence, affiliate marketing is for you.

If you’re wondering which beauty affiliate programs are the best ones to join – this review is for you!

These are the best beauty affiliate or partnership programs for beginners (and experienced affiliate marketers alike) with a breakdown of their pros and cons, commission rates and cookie windows so you can find the best brands to partner with and up your earnings.

We also set out how to choose the right program and what to consider when you’re selecting an affiliate program to join so you can make an informed (and profitable) decision!

Beauty Affiliate Programs for Beginners – Keys Terms to Know

Here are just a few of the terms you will need to know to pick the program that suits you best:

Cookie Duration

The cookie duration refers to the time a cookie remains active on a user’s browser after they click an affiliate link. If the user purchases within this period, the affiliate earns a commission. Cookie durations typically range from 24 hours to 30 days or more.

Commission Rate

A Commission rate is the percentage of each sale the affiliate earns as compensation for referring the customer.

Commission rates for partnership programs can vary from 5% to 50%, with most falling in the 5-20% range.

Higher-end brands may offer lower percentages, while newer or niche brands may be more generous.

Associated Network

Many affiliate programs are managed through third-party networks that connect brands with affiliates. Some popular affiliate networks include:

• Skimlinks
• Rakuten Advertising
• Impact
• ShareASale
•  CJ Affiliate

These networks provide tracking, reporting, and payment services for brands and affiliates.

So, let’s check out some of the top affiliate programs for beauty right now:

Quick Comparison

Here are our top picks, the key features they offer, and the networks they use:

The Top 10 Beauty Affiliate Programs for Beginners

1.Sephora

The Sephora Beauty Affiliate Program offers a unique opportunity for beginners, especially those passionate about beauty products, to enter the affiliate marketing space.

Commission Rate: 5%-10% 

Cookie Duration: 24hrs-30 days (dependent on network)

Affiliates can earn commissions on sales made through their referral links by promoting a trusted brand known for its extensive offering of high-quality beauty items.

However, like any program, the Sephora Affiliate Program has advantages and drawbacks.

Below is a detailed look at the pros and cons of joining the program.

Pros & Cons

Pros

• Reputable Brand Association: Sephora is a well-established and trusted name in the beauty industry. Affiliating with such a reputable brand enhances your credibility and can increase consumer trust in your recommendations.This association can lead to higher conversion rates as customers are more likely to purchase products from a brand they recognize and trust.
• Diverse Product Range: The program provides access to over 13,000 beauty products across many categories, including skincare, makeup, hair care, and perfume. This extensive selection allows affiliates to cater to different audience preferences and create diverse content, ensuring that there is always something new to promote.
• Competitive Commission Rates: Affiliates can earn 8% to 10% commissions on sales made through their links. This competitive rate is among the highest in the beauty affiliate space, providing beginners with a lucrative opportunity to monetize their passion for beauty products.
• Quality Marketing Resources: Sephora offers a variety of marketing materials, including banners, product images, and promotional links. These resources simplify the marketing process, allowing affiliates to focus on creating great content that their audience loves and responds to.
• Dedicated Affiliate Support: Affiliates benefit from dedicated support from Sephora’s affiliate managers, who guide and assist in optimizing marketing strategies.

Cons

• Strict Program Policies: Like many affiliate programs, Sephora has specific rules and guidelines that affiliates must follow. Failing to follow these guidelines can result in commission reversals or account termination, a significant risk for new affiliates.
• Short Cookie Duration: The cookie duration for the Sephora Affiliate Program may be relatively short, depending on the network you sign up with. This means that customers must purchase within a limited time frame for you to earn a commission. Timely social media-focused conversions are the intended target, but managing this can be challenging.
• Earnings Threshold: Affiliates may need to meet a minimum earnings threshold before receiving payouts. This requirement can be a barrier for beginners who may not generate enough sales initially to reach this threshold.

Networks: Directly through its website and via Skimlinks, Rakuten, Impact, and Sovrn

Website: Sephora Beauty Affiliate Program

P2P Rating: 4.9/5

3.Skinstore

The SkinStore affiliate program is an excellent choice for beginners looking to enter the beauty and skincare niche. With a competitive 8% commission rate on every sale and a generous 30-day cookie duration, affiliates can earn substantial commissions.

Commission Rate: 8%

Cookie Duration: 30 days 

SkinStore offers over 16,000 products from more than 350 premium brands, allowing affiliates to cater to a wide range of customer preferences.

The program provides exclusive discounts, promotions, and support resources to help affiliates optimize their marketing strategies and drive sales.

Pros & Cons

Pros

• High Conversion:  The SkinStore website is optimized for conversions, boasting excellent performance metrics. This means that affiliates are more likely to see their traffic convert into sales, which is crucial for maximizing their earnings.
• Real-time Reporting:  Affiliates have access to real-time reporting tools that allow them to monitor their performance and optimize their marketing strategies accordingly. This transparency helps affiliates understand what works and what doesn’t, enabling them to refine their approach for better results.
• Global Reach: The SkinStore allows participants to target audiences across various regions, providing opportunities for affiliates to expand their reach and tap into global markets. This flexibility is particularly beneficial for affiliates looking to grow their brand and customer base internationally.

Cons

• More competitive: There is potential for more competition promoting popular mainstream brands vs niche products.

Networks:  Sovrn, FlexOffers and Awin

Website: Skinstore Affiliate Program

P2P Rating:4.7/5

3.Ulta Beauty

Ulta Beauty is a prominent chain of beauty and cosmetics stores based in Illinois, with locations across the United States.

They offer a vast selection of products from top brands, making it easier for affiliates to promote items that resonate with their audience.

Commission Rate: 10%

Cookie Duration: 7 days-30 days (dependent on network)

Its beauty products range includes makeup, hair care, skin care, and various beauty services.

Pros & Cons

Pros

• Extensive Product Range: Ulta Beauty boasts an impressive inventory of over 25,000 items across various categories, including cosmetics, skincare, hair care, bath and body, fragrances, and salon products.With this extensive selection, affiliates can cater to different audience preferences and create diverse content, ensuring there is always something new to promote.
• Generous Commission Structure: While the standard commission rate is 2%, the program may offer higher rates for specific products or partnerships. This commission structure provides affiliates with a steady income stream, especially when promoting high-ticket items or during promotional periods.
• Supportive Marketing Resources: Ulta Beauty provides affiliates with various marketing materials, including banners, product images, and promotional links. These resources help simplify the promotional process, allowing affiliates to focus on creating engaging content that resonates with its audience.
• Flexible Payment Options: Affiliates can choose between bank transfers, including Payoneer virtual bank accounts, or PayPal for receiving their earnings. This flexibility ensures that affiliates can select a payment method that works for them.
• Active Beauty Community: Ulta Beauty maintains an active beauty community across its online platforms and social media channels, providing affiliates with insights into the latest makeup trends, popular products, and seasonal deals.

Cons

• Moderate Commission Rate: While the commission rate can be higher for specific products or partnerships, the standard 2% rate may not be as competitive as some other affiliate programs in the beauty industry.
• Approval Process: To join the Ulta program, beginners must apply through the Impact affiliate network. This process requires providing basic information about their website, social media presence, and location. While Ulta Beauty does not have strict requirements regarding traffic or follower count, the application process may still be a barrier for those new to affiliate marketing.
• Verification Interval: Ulta Beauty has a Net37 verification interval, which means that affiliates must wait 37 days after a sale is made before receiving their commission. This extended waiting period could be frustrating for affiliates who are eager to see their earnings.

Networks:  Impact, UB Creators Program, Associate Ambassador Program

Website: Ulta Beauty Affiliate Program

P2P Rating: 4.6./5

4.Glambot

Glambot stands out in the affiliate marketing landscape due to its unique approach to sustainability and its diverse product offerings.

As a platform that specializes in buying and selling both new and ‘gently used’ makeup products, it appeals to a wide audience of beauty enthusiasts.

Commission Rate: 10% plus Rewards

Cookie Duration: 30 days

This program not only allows affiliates to earn commissions but also promotes a circular economy in the beauty industry. This makes it a great choice for those who care about sustainability and would like to earn a little extra money while making a contribution to a better world.

Pros & Cons

Pros

• Performance-Based Bonuses: Glambot offers additional incentives for high-performing affiliates. For example, affiliates can earn bonuses ranging from $50 to $300 based on their monthly sales performance, which can significantly boost earnings.
• Diverse Product Range: Glambot features a wide array of makeup products, including both new and pre-owned items. This diversity allows affiliates to cater to different customer preferences and price points, enhancing the potential for sales.
• Sustainability Focus: By promoting a platform that emphasizes the resale of gently used makeup, affiliates can align themselves with environmentally conscious consumers. This unique selling proposition can be appealing to a growing market segment interested in sustainable beauty practices.
• Easy Signup Process: The Glambot affiliate program is free to join and offers a straightforward signup process, making it accessible for beginners who may be intimidated by more complex programs.

Cons

• Niche Market: While the beauty and makeup industry is vast, Glambot’s focus on pre-owned products may not appeal to all consumers. Some potential customers might be hesitant to purchase used makeup, which could limit the audience for affiliates.
• Dependence on Sales Volume: The performance bonuses are tied to sales volume, which may pressure new affiliates to achieve high sales quickly. This could be daunting for those just starting out in affiliate marketing.

Networks:  Directly through Glambot, FlexOffers

Website: Glambot Beauty Affiliate Program

P2P Rating: 4.6/5

5.NARS Cosmetics

The NARS Cosmetics Affiliate Program provides an exciting avenue for beginners in affiliate marketing, particularly those passionate about high-quality makeup.

Founded in 1994 by François Nars, a photographer and makeup artist, the brand has quickly become a staple within the beauty community.

Commission Rate: 5-10%

Cookie Duration: 4 days (dependent on network)

Known for its bold colors, innovative formulations, and chic branding, NARS has established itself as a leader in the cosmetics industry.

Pros & Cons

Pros

• Global Opportunities: NARS’s global presence allows affiliates to engage with audiences worldwide and tap into different markets and demographics. This expands the reach and income potential for affiliates.
• Flexible Payment Options: NARS offers a variety of payment methods, including PayPal, wire transfer, and direct deposit, making it easy for affiliates to access their earned commissions.
• No Application Fees or Sales Quotas: Joining the NARS affiliate program is free, with no hidden costs or minimum sales requirements. This makes it accessible for beginners who may be hesitant to invest upfront

Cons

• Strict Policies: NARS has a closed pay-per-click policy, which means affiliates are not permitted to bid on brand terms, variations, or misspellings in paid search activities. Violating these policies may result in termination from the program.
• Limited Direct Partnership: Affiliates do not directly partner with NARS. They work through third-party affiliate networks. This may limit the level of support and communication with the brand itself.

Networks:  Skimlinks, PepperJam, Sovrn, Rakuten

Website: NARS Cosmetics Affiliate Program

P2P Rating: 4.5/5

6.Sigma

Beginning in 2009, Sigma Beauty is one of the original makeup brands made popular by social media and Insta-fame. Known for its high-quality makeup brushes and cosmetics, it offers affiliates a chance to earn commissions by promoting products they genuinely love.

The company has garnered a loyal following among beauty enthusiasts and professionals alike. With a commitment to vegan and cruelty-free products.

Commission Rate: 10% – Plus Prizes

Cookie Duration: 48 hrs

Sigma Beauty emphasizes clean beauty practices while offering a diverse range of items, including makeup brushes, skincare tools, and cosmetics.

This program provides financial incentives and allows affiliates to engage with its large social media fanbase.

Pros & Cons

Pros

• Community Engagement: Joining the Sigma affiliate program connects individuals to a community of beauty enthusiasts and influencers. This network provides great opportunities to collaborate and share makeup knowledge and advice, enhancing the overall affiliate experience.
• Product Previews: Affiliates often get early access to new product launches, which allows them to generate buzz and excitement among their audience. This can lead to more viewers and more sales.
• No Upfront Costs: There are no fees to join the Sigma program, making it a low-risk opportunity for beginners looking to monetize their passion for makeup and beauty accessories.
• Strong Brand Reputation: Sigma Beauty has built a solid reputation within the beauty community since its inception in 2009. Affiliates can leverage this credibility, making it easier to promote products.

Cons

• Content Creation Requirements: High-quality content is essential for driving conversions. Affiliates must be willing to invest the necessary time and effort to create engaging reviews, tutorials, and other content that effectively showcases Sigma products.
• High Learning Curve: While the program provides support, beginners may still need help understanding how to market products effectively, track their performance, and adjust strategies for better results.
• Dependence on Audience Size: Earnings from affiliate marketing can be directly correlated to the size and engagement of an affiliate’s audience. Beginners with smaller followings may struggle to generate significant income initially.

Networks:  Directly through their Sigma PRO program

Website: Sigma PRO Affiliate Program

P2P Rating: 4.7/5

7.Dermstore

The Dermstore affiliate program presents a valuable opportunity for beginners in the beauty and skincare niche.

As an established online retailer specializing in high-quality skincare products, Dermstore offers a reliable platform for affiliates to monetize their content while promoting products they are passionate about.

Commission Rate: 15% for new affiliates

Cookie Duration: 30 days

The program is designed to be user-friendly, making it accessible for those new to affiliate marketing.

Pros & Cons

Pros

• Easy Sign-Up Process: The Dermstore affiliate program features a straightforward registration process through the AWIN network. Beginners can quickly create an account and start promoting products without extensive technical knowledge.
• Diverse Product Range: Dermstore offers a wide variety of skincare, haircare, and beauty products from reputable brands. This diversity allows affiliates to tailor their promotions to specific audiences, enhancing the chances of successful conversions.
• Attractive Commission Rates: Affiliates can earn an amazing commission of up to 15% on sales generated through their links. This competitive rate is incredibly high in comparison to other programs.
• Support and Resources: Dermstore provides affiliates with various resources, including promotional banners, newsletters, and product feeds. This support ensures that affiliates have the tools they need to effectively market products and drive sales.

Cons

• Commission Payment Threshold: Affiliates must meet a payment threshold of $20 to receive their commissions, which may take time to achieve for those just starting out.
• Limited Control Over Product Availability: Affiliates have no control over product availability or pricing changes on Dermstore’s end, which can affect their marketing efforts and potential commissions.

Networks:  Skimlinks, Sovrn, Rakuten, CJ Affiliate

Website: Dermstore Affiliate Program

P2P Rating: 4.8/5

8.Stila Cosmetics

Stila Cosmetics is a well-respected brand known for its innovative products and trendy makeup solutions.

This brand focuses on empowering individuals to express their unique styles. They offer a diverse range of cosmetics that appeal to both casual users and makeup enthusiasts.

Commission Rate: 6% for new affiliates

Cookie Duration: 60 days

The Stila Affiliate program offers several advantages, including competitive commission rates, a generous cookie duration, and a trendy product range.

Pros & Cons

Pros

•  Generous Cookie Duration: With a referral window of 60 days, affiliates have more than enough time to earn commissions on sales generated through their links. This extended period increases the likelihood of conversions, as potential customers may take time to decide on their purchases.
• Attractive Product Range: Stila is known for its vibrant and high-quality cosmetics, including its iconic Stay All Day® liquid lipstick and various eye and face products. This broad selection allows affiliates to target diverse customer preferences and trends, enhancing their promotional efforts.
• Marketing Support: Affiliates receive access to creative materials, including banners and promotional content. This support can help beginners effectively market Stila products without needing extensive design skills.
• Trend-Driven Brand: Stila is recognized for its modern and trendy approach to makeup, which appeals to a younger demographic. This relevance can make it easier for affiliates to connect with their audience and grow sales, especially on social media platforms.

Cons

• Potential for Low Conversion Rates: While Stila offers quality products, the conversion rate can vary based on the affiliate’s audience and marketing strategies. New affiliates may initially struggle to convert traffic into sales as they learn the ropes of affiliate marketing.
• Limited Product Range: Although Stila has a strong product lineup, it may not cover all beauty categories, such as skincare or haircare. Affiliates looking to promote a wider array of beauty products may need to partner with additional brands to diversify their offerings.

Networks: CJ Affiliate, FlexOffers and Skimlinks

Website: Stila Cosmetics Affiliate Program

P2P Rating: 4.8/5

9.Tart Cosmetics

Found in 1999 by Maureen Kelly, Tarte Cosmetics initially aimed to create makeup using natural ingredients that provided a glamorous look.

This brand is known for its commitment to cruelty-free and natural ingredients, making it appealing to a wide audience.

Commission Rate: 8-10%

Cookie Duration: 7 days

Tarte Cosmetics affiliate program is an attractive option for those in the beauty niche due to its competitive commissions and ethical brand values.

Pros & Cons

Pros

• Reputable Brand: Tarte is well-known for its high-quality, cruelty-free products that resonate with environmentally conscious consumers. Associating with a reputable brand can enhance your credibility and attract more followers to your content.
• Monthly Payouts: Affiliates are paid monthly via PayPal, which provides a steady income stream. However, there is a minimum payout threshold of $25, which is relatively easy to reach with consistent promotion.
• Exclusive Promotions: Affiliates often have access to exclusive offers and discounts that they can share with their fans, making promotions more enticing and increasing the chances of conversions.

Cons

• Limited Support for Beginners: While Tarte provides marketing tools, beginners may find the lack of personalized support or training challenging. New affiliates may need to invest time in learning effective marketing strategies independently.

Networks: Sovrn, FlexOffers, Pepperjam

Website: Tarte Cosmetics Affiliate Program

P2P Rating: 4.6/5

10.LookFantastic

Lookfantastic is a prominent online beauty retailer originally founded in the UK. It has established itself as Europe’s leading beauty destination and ranks as the second-largest globally.

Commission Rate: 10%

Cookie Duration: 30 days

The platform offers many beauty products, including skincare, haircare, makeup, and wellness items.

Lookfantastic affiliate program offers a compelling option for beauty affiliates, especially those seeking a diverse product range and flexible payout structures.

Pros & Cons

Pros

• Regular Payments: Lookfantastic pays commissions monthly, ensuring timely payments for affiliates. The validation process for commissions is frequent, which helps maintain trust and transparency.
• Wide Product Range: Lookfantastic features a vast selection of products, including skincare, makeup, fragrances, and perfumes from top brands. This diversity enables affiliates to cater to various customer preferences and trends, helping them find a niche that resonates with their audience.
• Global Reach: With Lookfantastic shipping worldwide, affiliates can target a broad audience, increasing the potential for sales and commissions. This global presence is an advantage for those with international followers.
• Support and Resources: Affiliates gain access to exclusive marketing materials, including banners, text links, and product feeds. Additionally, a dedicated account manager is available to provide guidance and support, helping affiliates optimize their promotional strategies.

Cons

• Limited Payment on Certain Products: Commissions are not paid on delivery costs or gift voucher sales, which could limit potential earnings for affiliates who promote these types of products.
• Initial Approval Process: New affiliates must apply and be approved through the Awin network, which may take a few days. This initial step could be a barrier for those looking to start earning immediately.

Networks: Direcy application with Lookfantastic, Awin, CJ Affiliate, Sovrn

Website: LookFantastic Affiliate Program

P2P Rating: 4.8/5

How to Start and Succeed in Beauty Affiliate Marketing

Diving into affiliate marketing presents an exciting and potentially rewarding opportunity, particularly for those passionate about beauty products and trends.

However, before you start, here are a few important things to consider:

1. Identify Your Niche

Selecting the right beauty niche is crucial to your success in beauty affiliate marketing.

You can begin by getting to know your target audience and their preferences.

For instance, if they are interested in skincare, seek out affiliate programs specializing in natural or organic skincare lines.

It’s important to choose a niche that fits well with your existing content, and your existing audience, on the platforms you’re already active on.

2. Evaluate Commission Models

When exploring affiliate programs, pay close attention to their commission structures.

Some programs offer a percentage commission on each sale, while others charge a set fee for every referral.

Assess the earning potential and choose programs that align with your financial objectives.

3. Prioritize Product Quality

The quality of the products promoted through your affiliate links is vital.

Be sure to partner with programs that feature reputable brands known for their high-quality beauty products.

This will build trust with your followers and grow your chances of successful conversions.

4. Assess Affiliate Support

Look into the level of support that affiliate programs provide.

Programs that offer marketing resources, product samples, and dedicated affiliate managers can significantly boost your promotional efforts.

This support is invaluable in helping you market products effectively.

5. Consider Cookie Duration

Tracking cookies allows affiliate networks to track clicks and give you credit for the sale you make.

The cookie duration of an affiliate program is an essential factor to consider.

A longer cookie duration allows you to earn commissions on sales made by your referrals over an extended period.

Opt for programs that offer longer cookie durations to maximize your earning potential.

Here is Tanya Aliza with a hot tip on one Affiliate Marketing mistake NOT to make!

In Summary

Affiliate programs for beauty product lovers allow beginners to monetize their passion for makeup and skincare.

From major retailers like Sephora to niche brands, options abound.

Success hinges on choosing programs that match your interests and audience, creating engaging content, and understanding your followers.

Start exploring these programs to earn while sharing your enthusiasm for beauty products.

References

Statista: Beauty & Personal Care – Worldwide

Exploding Topics: The Ultimate List of Beauty Industry Stats

Glossy.co: Influencers are advertisers: Fashion and beauty brands on the evolution of affiliate marketing

Forbes.com: Affiliate Marketing: Predictions And Strategies For Success

Sophim: The Emerging Trends of Cosmetics in 2024