6 Best Persona Generators and How to Simply Create Yours (+ Examples)

Defining your target customers is an essential first step for any business or marketing strategy!

Creating customer personas gives you detailed and insightful prototypes of the ideal customers on which to focus your efforts.   

Persona creation is a complex process that requires both art and science. You need extensive data analytics to get valuable insights from your customer data. 

Then, some creativity is needed to translate that persona into content for your sales, social media, blogging, or marketing teams to easily and effectively reach your target audience.

Luckily, there are excellent persona generator tools you can use to create detailed buyer personas!

Today, we explain the persona design process and review top machine-learning persona generator tools, which allow you to start crafting (or refining and improving) your customer persona strategy. 

Quick Comparison: Best B2C & B2B Persona Generators (Free & Paid)

Here is a quick comparison: 

Scroll down for the full reviews, more details on pricing, and the pros and cons of each option!

The Top B2B & B2C Persona Creation Tools

Today, there are plenty of persona-creator tools on the market, which is why we’ve done the research to bring you the most effective tools available for both B2B and B2C, including some great free options!

1. Mnemonic AI (B2B & B2C) – Paid

Mnemonic AI creates data-driven and dynamic buyer personas with fully automated Artificial Intelligence.

Their tool has such innovation that there is no manual work involved, and Mnemonic AI uses publicly available and internal data to create complex and accurate personas. 

This is great for creating content for your PowerPoint presentation, as you can quickly mark it off the to-do list. Something every entrepreneur loves.

Deep neural networks handle user behavior analysis, the writing of the personas, and image generation.

A key element is the psychological component of the personas, which allows for psychographic targeting and includes an ad copy and communication recommendation engine.

Mnemonic AI creates B2B and B2C buyer personas and works with clients of all sizes, from SMEs to well-known corporations like Henkel, Siemens, Yamaha, and the Discovery Channel.

Pros

• Complexity and accuracy of personas
• No manual work is involved
• Export to PNG
• 100% data-driven
• Provides psychographic insights
• Available in 128 countries

Cons

• Only available as a service

Website: mnemonic.ai

Pricing: Pricing on request

2. Xtensio (B2B) – Free & Paid

Xtensio is another great B2B and B2C persona creator tool with an extremely user-centric interface.

Xtensio also allows you to create presentations with various free user persona templates divided into respective categories. You can even export slides to PNG or PDF.

It’s definitely a path worth pursuing for those who prioritize convenience and professionalism over everything else.

Pros

• User-friendly interface with
• Drag and drop builder
• Convenient pricing

Cons

• You can’t save your documents within the free plan or export your files outside of the platform without losing some quality in the process

Pricing:

• Free Forever: 3 projects, unlimited team members, 10 MB storage, and three million+ stock media
• Basic: $12 per member, p/month for unlimited projects, unlimited team members, 100 MB storage, 3 million+ stock media, and no watermarks
• Professional: $25 per member, p/month for unlimited projects, unlimited team members, 100 MB storage, 3 million+ stock media, no watermarks, and private team folders
• Company: From $90 p/month for unlimited projects, 3 – 15 team members, 1 GB storage, 3 million+ stock media, no watermarks, private team folders, and custom links

3. HubSpot – Make My Persona (B2B) – Free

Specifically designed for B2B businesses, Hubspot lets you add a wide variety of factors to your personas. 

These include basics like the client’s name and profession, as well as more advanced factors like the tools they might use the most and the hierarchical position they’re likely to hold within a specific organization.

Making it easier for your team to create on-brand social media content and stay on track. 

The free version has limited graphics options but will still save you from hiring a graphic designer to draw something up for you.

Pros

• Free plan
• Easiness of use
• Customizable questions
• Great for social media content creation

Cons

• Few graphic options are available
• Lack of multiple editable formats (you can’t edit the persona within PDF or Word formats).

Website:  https://www.hubspot.com/make-my-persona

Pricing: 

• Free Forever!  

4. Uxpressia (B2C) – Free & Paid

Both a B2C persona creator and journey-mapping visualization software, Uxpressia offers a unique combination of value and great features such as machine learning. 

It’s easily shareable with team members and an extremely responsive tool to use.

Pros

• User-friendly design
• Drag and Drop Images
• Highly responsive
• Lack of customizable user persona

Cons

• Limited edit options

Website: https://uxpressia.com

Pricing:

• Free Forever: 1 project, one customer journey map (CJM), and email support
• Starter: $16 per user, p/month for three projects, three CJM, email support, and presentation mode
• Pro: $36 per user, p/month for unlimited projects, unlimited CJM, premium support, presentation mode, and branding
• Enterprise: Custom price

5. Fiverr’s Persona Generation Gigs (B2B & B2C) – Paid

Fiverr is not exactly a generator tool, but it is worth mentioning here because you can find some truly talented customer persona experts to help you create detailed, accurate, and insightful avatars. 

Some of them will go the extra mile to understand you, your company, products, and services to tailor personas that meet your unique needs or inform specific issues in your sales funnel.

Pros

• Great market research
• Manual and personalized approach
• Some sellers know your target audience from previous projects
• Fully customizable
• It can be very affordable

Cons

• It does not work for very complex businesses

Website: Fiverr

Pricing: $5-$150, based on the freelancer you hire 

6. Live Persona by Delve AI (B2C and B2B) – Free & Paid

Pros

• Used by thousands of businesses in 60+ countries
• Automatic generation and updates, saving time and money
• E-commerce segment personas (e.g., cart abandoner, repeat buyer, one-time buyer)

Cons

• Currently uses only Google Analytics as an input data source  

Website: https://www.delve.ai/live-persona

Pricing: 

• Free Forever: 1 website, three days of historical data, and 3 – 6 customer segmentations
• Standard: $89 p/month for 1 website, up to 15k monthly visitors, one month of historical data, and 3 – 6 segmentations
• Growth: $199 p/month for 1 website, up to 50k monthly visitors, one-month historical data, 3 – 6 segmentations, and 20 buyer journeys
• Pro: $549 p/month for 1 website, up to 500k monthly visitors, one-month historical data, 4 – 8 segmentations, and 20 buyer journeys

What is a User Persona?

A user persona (also called a customer, buyer, marketing, or audience persona) is a detailed, semi-fictional description of a person who represents someone in your target audience. 

Customer personas are created to clearly define who you are targeting and provide insight into how you can connect with them more effectively.

They are based on research data that includes demographic and psychographic characteristics, as well as more narrowly defined data points specific to your real/current buyers and industry.

These include things like attitudes, beliefs, and behaviors that impact the actions you want them to take so that you can refine your marketing strategies to address these factors. 

From a business standpoint, creating buyer personas enables you to better understand your customer base and craft strategies to improve customer satisfaction, as well as drive repeat purchases.

3 User Persona Examples for B2B and B2C Brands

We now know what a buyer persona is.

We’ve also walked through various persona-creator tools that can help you create accurate, detailed profiles of your “best buyers.” 

For each business, this could be different, but some examples could be:

• Yoga Instructor
• Programmer
• Engineer
• Data Scientist
• Philosopher
• Historian
• Novelist
• Podcaster
• And many, many, more!

Now, let’s take a look at some different user persona examples from different industries to see what your customer profiles could look like and how to contextualize them in your own strategy:

1. B2B Buyer Persona Example: SaaS Business

This is the prototype for a B2B communication funnel. The end-user is a busy marketing manager looking for ways to achieve all of her goals without losing her mind in the process.

2. B2C Buyer Persona Example: Travel Agency

This is a classic example of B2C user persona targeting. 

In this case, the business/creator is a travel agency whose objective is to target people like Max, who are interested and actually engage in traveling a lot.

The objective of this buyer persona spreadsheet is to create a user-centered understanding of customers’ interests and behaviors during a typical leisure trip, facilitating a stress-free traveling experience.

3. B2C Buyer Persona Example: Coffee Shop

Transitioning to another B2C scenario, let’s explore a coffee shop endeavoring to reposition itself as a tranquil haven ideal for meditation and creativity, particularly appealing to those seeking respite from a demanding workweek.

Meet Sarah, a midjourney scholar fatigued from her rigorous studies, yearning for either a peaceful ambiance conducive to meditation or an unconventional experience to invigorate her senses before embarking on another intellectual endeavor.

Through innovative promotions, discounts, or engaging contests, a coffee shop could serve as the perfect sanctuary for her needs.

Industries and niches evolve, but the essence of accurately delineating personas remains unchanged.

As depicted in these visuals, buyer personas can be articulated through various mediums, much like the diverse interests and goals relevant to your business.

Benefits of Creating Accurate and Insightful Customer Profiles

Personas are an effective way to communicate your customer strategy throughout your organization, and using a specialized tool or service is the most effective way to craft a good persona. 

Having a good user profile offers several important benefits, including:

• Inform your product managers of the customer pain points they must address during product development.
• Provide your sales team with a way to identify the best customers to approach–who are most likely to purchase and how best to reach them.
• Enable your marketing team to make data-driven marketing decisions to craft personalized content and campaigns, select the right marketing channels, and find the most relevant social influencers.

Take a look at this interesting example of using customer personas to your best (tremendous!) advantage: How to Craft Your Buyer Persona? For Starters Do it Like Trump! – The Startup Medium.

Final Thoughts 

The only way to reach your business goals is to know our best customers inside out, along with how to communicate with them in their own tone of voice and identify and address their real challenges. 

That is how to provide great solutions for customer satisfaction, loyalty, and long-term brand success!

Creating buyer personas with a persona generator tool is essential for quick, accurate, and insightful profiles of your current and ideal customers. 

All of the software we reviewed here are great options with their own pros and cons, so take a moment to assess your options and find the one that best meets your needs and, of course, your budget!