11 Best Influencer Marketplaces & Platforms in 2020 and Beyond (Full-Review)

Marketers, we’re going to tell you all about influencer marketplaces in this review.

Are you’re still manually searching on Instagram, answering numerous DMs, and vetting hundreds of unqualified influencers?

Stop right now.

Influencer marketplaces and platforms are great solutions to reducing the amount of time spent on profiling and connecting with new influencers –  time that can rather be channelled into optimising your campaign.

And because we’re all about saving you time, we’ve reviewed 11 top influencer marketplaces and platforms for 2020 just for you!

What do influencer marketplaces offer?

An influencer marketplace is basically an online platform that connects marketers with influencers in similar industries or social channels. For example, you can find a marketplace just for Instagram fashion influencers, or a YouTube influencer marketplace just for foodies, or a single marketplace to search for both.

Many of these are self-serve influencer marketing platforms, which means that you can manage influencer campaigns in-house instead of using an agency. Some influencer marketplaces have the added benefit of being part of larger influencer platforms and marketing tools, making them full end-to-end solutions. We’ll also discuss the benefits of going with an influencer marketing agency vs using influencer marketplaces and platforms at the bottom of this article!

How we selected and rated these platforms

Introducing the P2Pmarketing Rating! Our ratings are based on the following criteria:

  • User reviews from top software review sites
  • Personal experience with the platform
  • Demos or trial experiences
  • Price ranges
  • Product features
  • Added value
  • Functionality
  • Overall satisfaction with the tool or platform

Now, let’s get back to our list 🙂

1. HYPR

hypr screnshot

HYPR is a well-known data-driven influencer marketing platform with a database of 12-million influencers in over 100 countries. A key feature of the HYPR platform is their powerful influencer discovery and performance analytics which includes both demographic and psychographic audience analytics. The platform is also quite fast. Even with a large database, complex search filters, and detailed profiles search results load almost instantly which is a pleasure to use.

Pros and cons:

Pros: Their Instagram Audience Health metric works as a great vetting tool which scores each influencer.

Free Trial? Yes!

Cons: The free trial obviously doesn’t give you access to full features, but it also only gives you access to a database of 5000 influencers instead of the 12-million they mention.

Channels: Facebook, Instagram, Twitter, YouTube, Pinterest

Website: https://hyprbrands.com

P2Pmarketing Rating: 9/10

2.IZEA

Influencer Marketplaces and Platforms

We’ve referenced IZEA a few times on this blog, and it’s no coincidence, because they are one of the most popular influencer marketing platforms around. IZEA has been around since 2006, and so if your company is looking for “platinum” services, this is it. Another added benefit is their pricing which starts at a free or light option and allows brands to upgrade or scale up for more features.

Pros and cons:

Pros: IZEA offers all the benefits of an established influencer marketplace, with all the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS brilliant analytics.

Cons: You’ll need to invest the time into mastering the platform to really take advantage of all it has to offer, not really a con, but if you’re looking to quickly onboard a new tool keep in mind that you might require a few tutorials.

Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.

P2Pmarketing Rating: 8/10

Hidden Content

3. Famebit

Influencer Marketing Marketplaces and Platforms - Famebit

Acquired by Google in 2016, Famebit is now a leading self-service influencer marketplace for brands and creators. Brands such as SONY, Canon, and Adidas have had their sponsorships managed through Famebit, but don’t be discouraged if you’re a smaller brand, there is a 0% listing fee, and a 10% service fee.

Pros and cons:

Pros: The low service fee and free listing makes it an affordable solution to engaging with top influencers and creators.

Cons: Self-service really means self-service! This is purely an offer platform to connect with potential influencers. Don’t expect anything more in terms of deeper analytics or creative campaign management.

Channels: Youtube, Facebook, Twitter, Tumblr

P2Pmarketing Rating: 7/10

4. Neoreach

Influencer Marketing Marketplaces and Platforms - Neoreach

Neoreach is a self-service influencer marketing platform which prides itself in having an elite database of over 3-million macro-influencers. Top international companies such as Airbnb, Amazon, Tik-Tok, Walmart, and BET Networks all use Neoreach for their influencer marketing efforts, which gives you a sense of how powerful and reliable this platform is.

Pros and cons:

Pros: Expect excellent search precision, analytics, and campaign management from Neoreach. There are 40 search filters offering numerous ways to narrow down and refine your influencer lists. Other great features include automated workflows, real time analytics, and API integration.

Cons: This is not suitable for smaller brands or those looking for a micro-influencer network, although one is able to upload your own influencers, it can become more time-consuming than expected.

Channels: Facebook, Instagram, Twitter, YouTube, Snapchat

P2Pmarketing Rating: 9/10

5. Webfluential

Influencer Marketing Marketplaces and Platforms - Webfluential

Webfluential is one of the leading global influencer marketplaces. The platform is unique in its in-depth focus on helping influencers and creators with quoting, proposals and analytics. Like Famebit, they charge a 10% fee on approved, published campaigns and it’s free to sign up as an influencer or list your campaign proposal.

Pros and cons:

Pros: All influencers in this marketplace are vetted and approved by Webfluential, making it a safe option free from fake profiles.

Cons: Their influencer pool is limited but growing, and the search functionality could be a little more precise.

Channels: Facebook, Instagram, YouTube, Twitter

P2Pmarketing Rating: 8/10

6. Scrunch

Influencer Marketing Marketplaces and Platforms - Scrunch

Scrunch has an impressive line-up of brands such as RedBull, Vogue, Subway, and GQ. This influencer marketing platform has over 20-million influencer profiles and over 10-billion posts indexed by their algorithm.

Pros and cons:

Pros: The free/starter option is actually quite generous in that you can actually run a campaign (with some limited functionality, but it’s enough to get started).

Cons: Search accuracy. Users mentioned the search functionality needs some improvement especially for when you’re going into multiple filters such as location and industry.

Channels: Facebook, Instagram, Twitter, YouTube, and top blogs

P2Pmarketing Rating: 7/10

Did you know? Nearly 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. ~ via @Mediakix Click To Tweet

7. Pitchbox

Influencer Marketing Marketplaces and Platforms - Pitchbox

“Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean @Backlinko

Pitchbox is a highly rated influencer and link outreach platform used for influencer marketing and SEO. What makes this platform quite unique is its integration with SEO solution providers such as Moz, SEMRush, and Ahrefs for truly great data-driven insights.

Pros and cons:

Pros: Many online reviews noted an uptake in conversions from using Pitchbox. In addition, their fantastic search functionality and audience targeting have received many positive reviews.

Cons: Like many enterprise-level multi-purpose software, it has a steep learning curve and requires some dedicated time to get to know the platform in order to see the real benefits.

P2Pmarketing Rating: 8/10

8. FamePick

Famepick

FamePick provides marketers with access to over 2,500 celebrities who would otherwise be out of reach for most brands and marketers. The platform’s main aim is to “streamline the celebrity sourcing and selection process” according to Capterra.com.

Pros and cons:

Pros: Famepick has simplified a usually complicated and lengthy process of reaching and engaging with celebrities for endorsements. Their 7-day trial is only $49 which is a great start for smaller brands.

Cons: Most reviewers pointed out that this is not a self-service platform. Once you book an endorsement, you can’t really manage the campaign process.

Channel: Facebook

P2Pmarketing Rating: 7/10

9. Klear

Klear

Klear is a social media influencer marketing platform with an enormous database of 900-million influencers in over 60,000 categories according to Influencer Marketing Hub. Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the top companies using Klear for influencer discovery and management. While it’s obvious that this platform is well suited to large global agencies and brands, if you’re an early stage startup they do offer a brilliant startup plan for companies under 20 employees.

Pros and cons:

Pros: The sheer depth of data and insights on this platform outshines many other similar influencer marketplaces and platforms. We also love that there is a startup plan to make the platform more accessible.

Cons: Users cited search precision and pre-defined categories as potential issues when it comes to pinpointing the right influencers.

Channels: Facebook, Instagram, Twitter, YouTube

P2Pmarketing Rating: 9/10

10. Julius

Julius

Julius is an influencer marketing platform with roots in sports endorsements. The platform offers end-to-end campaign management with over 50 impressive search filters for some very precise influencer research. A really handy feature on the agency plan is that you can separate projects for each client.

Pros and cons:

Pros: Julius has 50 search filters, allowing you to really narrow down your influencers – which will come in handy with an influencer database of over 100,000 people.

Cons: The annual fee might be quite high for small to medium business or those who are looking to experiment with the tool for a few months.

Channels: Facebook, Instagram, Twitter, YouTube, Twitch, Pinterest (Julius is a Pinterest Partner)

P2Pmarketing Rating: 8/10

11. Activate

Activate

Activate is an end-to-end influencer marketplace and influencer platform with an added layer of human expertise. The marketplace boasts a range of famous influencers, models, sport stars and other celebrities. Tinder, Walmart, Apartment Therapy, and H&M are just a few top brands using Activate’s influencer solutions.

Pros and cons:

Pros: The human involvement in the platform shows in the amount of positive reviews praising the Activate in-house team who help with identifying and pitching to influencers. Casting decks are a helpful feature for creating and customising pitch decks for influencers based on readily available data. If you’ve ever had to manually compile an influencer pitch deck, you’ll know what a life-saver a tool like this can be!

Cons: Most reviewers mentioned a lack of functionality to create custom reports, while influencers themselves noted that the rates were quite low compared to other marketplaces or going directly to brands.

P2Pmarketing Rating: 8/10

Influencer Marketplaces, platforms, or agencies?

Back in 2015, there were just 190 influencer platforms and agencies. This grew to 335 in 2016, 420 in 2017, and 740 in 2018 – more than twice the number that existed just two years previously. ~ via @influencerMH ‏ Click To Tweet

You know it’s time to scale your influencer marketing efforts, but what solution should you go with? At the end of the day it really depends on your own resources, budget, and objectives. While using a platform might suit a savvy, dedicated in-house team, an agency would be better suited to companies with a small, lean marketing team without in-house skills.

Benefits of using Influencer marketplaces and platforms:

  • Self-service marketplaces and platforms put the power in your hands.
  • Great for a savvy in-house team.
  • More affordable since you’re only paying to use the platform.
  • Monthly subscriptions make it even more cost-effective if you’re only running a few small campaigns a year.
  • Gives you direct access to influencers or their representatives.
  • First hand access to campaign performance and real-time analytics.
  • No lag or lead time to implement changes to your campaign whenever you want to.

Benefits of using an influencer marketing agency:

  • While influencer platforms save you money,  an agency will truly save you time by taking most of the manual work off your hands.
  • Let the experts handle it. Agencies have specialists who take care of your outreach, management, optimization, and reporting.
  • Agencies have access to a wider network with established relationships, meaning they’re able to negotiate rates that are normally fixed on marketplaces.

How to select an influencer marketplace [Infographic]

Ready to make your decision? The folks at IZEA have a great infographic to help you get started on how to select an influencer marketplace.

How to Select an Influencer Marketing Marketplace ~ IZEA.com

Our picks

While picking an influencer marketing marketplace can be quite tricky at first, take the time to demo and trial your short list of chosen platforms, and take full advantage of the expertise of the customer success teams. We’ve picked 2 favourites from this list:

For large agencies or startups: Klear is a fantastic option for large global agencies who require a robust platform and incredible depth of analytics. The fact that they offer a discounted startup plan makes it even better, we love that they offer this kind of access to up-and-coming small businesses.

For the mid-sized company with some skills in-house: Activate is a great option for the company with an in-house team that needs an extra layer of customer support and studio (execution) support. We’re particularly impressed with the newer features such as the Casting Deck for influencer pitches.

References:

Top 25 Influencer Marketing Platforms and Marketplaces: https://kevintpayne.com/top-25-influencer-marketing-platforms/

Should You Invest in an Influencer Marketing Agency or Platform? https://mention.com/blog/influencer-marketing-agency/

8 Influencer Marketing Platforms to Amplify Your Campaigns: https://influencermarketinghub.com/8-top-influencer-marketing-platforms/

Capterra: https://www.capterra.com

G2Crowd: https://www.g2.com/

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