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Manual influencer outreach allows for personalized discovery. However, pinpointing individual social media influencers becomes inefficient as your program scales.
This review explores specialized marketplaces as effective alternatives to time-consuming manual searches and connections.
By leveraging these platforms, you can also identify good candidates from comprehensive lists on multiple social platforms, such as Instagram, TikTok, and Snapchat.
We’ve thoroughly reviewed top marketplaces to help streamline your process for your brand!
Here are our top picks, the key features they offer, and the social channels you can use for influencer marketing!
Marketplaces | Key Features | Channels | Our P2P Rating |
Influencity |
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Heepsy |
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Upfluence |
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IZEA |
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Webfluential |
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Scrunch |
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Klear |
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Intellifluence |
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Afluencer |
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If you’re looking for a good tool to manage your influencer campaigns and relationships, check out our review of the best Influencer Management Platforms.
Influencity’s platform is an easy and intuitive solution that allows full end-to-end campaign execution.
It has one of the biggest databases we’ve seen on the market, with more than 170M influencers.
It offers accurate influencer analysis, which helps brands and agencies worldwide (with clients from over 35 countries) manage their campaigns and make data-driven decisions.
One of their strengths is how complete their influencer analysis is. This helps marketers improve their strategies when working with influencers.
This analysis includes influencers statistics, fake follower detention, interests, or brand affinity, among other things.
Influencer audience data, such as demographics, interests, brand affinity, and an analysis of their audience overlapping, is also provided, which is very useful when deciding on a group of influencers.
Their competitive prices have allowed brands and agencies to use the software regardless of their size. Some well-recognized names are known to be their clients, like Johnson & Johnson, Nestlé, or Reprise and Havas.
Pros: Influencity currently offers one of the biggest influencer databases in the market and has a very powerful search engine that works worldwide. Since they don’t interfere in the influencers’ hiring process, it gives you complete freedom when contacting and negotiating with influencers. Also, they offer several ways of contacting their support team (online chat, phone, and email) so you can ensure you’re getting the most out of your plan, which can be fully customized to match your company’s needs.
Cons: Communication with influencers has to be done outside of the platform for the moment; however, it seems like this functionality should be available soon.
Channels: Instagram, YouTube, and Tiktok
Website: www.influencity.com
P2P Rating: 4/5
Heepsy’s major value proposition is authenticity and real influence.
With a network of micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides everything you need to find, launch, and measure your influencer campaign.
With a slick design and a great user experience overall, it is super easy for the average Joe to find the right influencers, contact them, and build a long-lasting relationship.
Heepsy has a high spot on our list because it allows you to create a completely free account for an unlimited time, making it among the few influencer platforms you can use for free!
Pros: Its top 2 advantages are its price and its database. Heepsy is one of the most affordable and its database, with almost 8 million influencers, makes it one of the biggest influencer databases in the market.
The software also provides advanced targeting options such as demographic, location, keywords, or metric targeting. The tool helps you to easily identify well-performing influencers and create bonds with them.
Cons: The free plan is very limited. Limited YouTube data.
Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter
Website: heepsy.com
P2P Rating: 4/5
Upfluence is a leading platform and a top solution for e-commerce brands. It offers a comprehensive range of features to handle every aspect of influencer marketing.
Upfluence has an extensive database of influencers, spanning from nano-influencers to well-known celebrities across various niches.
The platform’s comprehensive search filters allow you to quickly pinpoint the type of influencers you seek.
Upfluence also offers tools to discover organic influencers on social media and ‘influencer matching’ functionality to identify potential brand ambassadors among your existing clients.
It is an all-in-one solution for influencer discovery, analysis, recruitment, ongoing management, payments, and results tracking.
Advanced data analysis and reporting features make tracking the performance of individual influencers, affiliates, and your overall campaigns easy.
Additionally, Upfluence offers social listening capabilities to track hashtags and mentions related to your niche, brand, and even your competitors, providing valuable insights for your influencer strategies.
One of Upfluence’s key advantages is its extensive integrations, including email, CRMs, PayPal, and Zapier, to synchronize your influencer marketing with your existing systems and workflows.
Upfluence also integrates with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, and Adobe Commerce, making it ideal for e-commerce brands.
As an e-commerce brand, you can discover sales-oriented influencers and manage and track their affiliate activity within the platform.
You can even create discount codes in-app, and the one-click shipping feature simplifies the process of providing products to your influencers.
Despite its wide range of features, Upfluence maintains a user-friendly and intuitive interface, making it accessible even to those new to influencer marketing.
It also offers extensive DIY support materials and a dedicated customer support team to assist with onboarding and setup.
If you’re looking for a robust influencer marketing solution that encompasses everything you need, including integrations with e-commerce platforms, Upfluence is an excellent choice
Pros: Upfluence is an all-in-one solution and the top choice for e-commerce brands. It offers everything you need to run highly effective influencer campaigns and manage ongoing collaborations/affiliates. It also offers advanced analytics and reporting, social listening, organic influencer and brand ambassador discovery, robust third-party integrations, in-app discount code creation and shipping, and so much more.
Cons: Upfleunce does not offer month-to-month packages, and the sheer volume of features can initially seem overwhelming.
Channels: Facebook, Instagram, TikTok, YouTube, Twitter, Twitch, Pinterest and Blogs.
Website: https://www.upfluence.com/
P2P Rating: 4.5/5
With over 17 years in the industry, IZEA is one of the most well-established and popular platforms for brands and creators alike.
In addition to the self-serve platform, IZEA offers a range of managed services curated to suit your needs.
IZEA is an excellent choice if your company seeks a ‘platinum’ platform and tailored services from award-winning industry veterans.
Another added benefit is their pricing, starting with a free or light option, allowing brands to upgrade or scale up for more features
Pros: IZEA offers all the benefits of an established marketplace, with all the premium features of an Influencer Relationship Management and Campaign Management tool, PLUS brilliant analytics.
Cons: You’ll need to invest the time into mastering the platform to really take advantage of all it has to offer. This is not really a con, but if you’re looking to quickly onboard a new tool, keep in mind that you might require a few tutorials.
Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.
Website: https://izea.com/
P2P Rating: 4/5
When pinpointing the right influencers for your brand, Webfluential could be your ideal platform.
This platform is a SaaS tool designed to connect you with influencers that are best suited for your brand collaborations.
Webfluential isn’t just a marketplace; it’s a space to create, manage, and track influencer campaigns.
It allows you to gauge audience engagement, helping you to fine-tune your strategies.
With Webfluential, you can ensure your brand message is conveyed just how you want it, allowing for an authentic connection with your audience.
Choosing Webfluential means choosing a seamless, efficient approach to influencer marketing.
Pros: Webfluential vets and approves all influencers in this marketplace, making it a safe option free from fake profiles.
Cons: Their influencer pool is limited but growing, and the search functionality could be a little more precise.
Channels: Facebook, Instagram, YouTube, and Twitter.
Website: https://webfluential.com/
P2P Rating: 4/5
Diving into the world of influencer marketing, you’ll find Scrunch as a standout platform designed to connect you with the most suitable influencers for your brand.
Scrunch is a robust marketplace that could source bloggers, Facebook, YouTube, TikTok, and Instagram influencers.
This platform takes the guesswork out of finding the right influencer for your brand. With its powerful analytics, you can identify influencers who align with your brand values and strongly engage with their followers.
Scrunch also streamlines communication, ensuring you can easily reach out and collaborate with influencers.
Pros: The free/starter option is quite generous in that you can run a campaign (with some limited functionality, but it’s enough to get started).
Cons: Search accuracy. Users mentioned that the search functionality needs some improvement, especially when you’re entering multiple filters, such as location and industry.
Channels: Facebook, Instagram, Twitter, YouTube, and top blogs.
Website: https://www.scrunch.com/
P2P Rating: 3/5
Klear is a social media influencer marketing platform with an enormous database of 900 million influencers in over 60,000 categories.
Microsoft, Unilever, Huawei, Coca-Cola, and Kayak are among the top companies using Klear for influencer discovery and management.
While it’s obvious that this platform is well suited to large, global agencies and brands, if you’re an early-stage startup, they do offer a brilliant startup plan for companies under 20 employees.
Pros: This platform’s sheer depth of data and insights outshines many competitors. We also love that there is a startup plan to make the platform more accessible.
Cons: Users cited search precision and pre-defined categories as potential issues when it comes to pinpointing the right influencers.
Channels: Facebook, Instagram, Twitter, and YouTube.
Website: https://klear.com/
P2P Rating: 4/5
Intellifluence is a full end-to-end marketplace, outreach, and management solution.
Their database of over 200,000 verified influencers ranges from peer-level micro-influencers to macro-influencers and celebrities with millions of followers.
The database features influencers on all major social networks, podcasts, SoundCloud, and individual blogs.
Intellifluence ensures that every influencer in its database has been accurately vetted and verified.
This is one of the reasons they’re so successful: the time you spend on outreach is not wasted on low-quality or inactive influencers.
The platform’s influencer discovery, outreach, messaging tools, and payment process are all built into the platform, so you never have to rely on external tools to manage your campaigns.
Intellifluence also offers some unique features, including pricing guidelines based on survey and internal marketplace transaction data, detailed engagement stats and reporting, and influencer-led offers.
Influencer-led offers are a great way for brands to connect with influencers who are keen to work with them without having to spend time setting up a campaign and doing outreach. Instead, relevant influencers come to them with an offer they can accept, negotiate, or decline.
Intellifluence is well-priced and does not require lengthy commitments, minimum spending, or budgets. This makes it easy to scale up (or down) as quickly and easily as you like.
Pros: Intellifluence offers the best dollar-to-real influencer ratio, with a free plan and very affordable paid plans (from $99/mo) and a database of over 200,000 verified, high-quality influencers. Intellifluence also works on all major channels and offers some valuable and unique features. As such, it offers it all and is a true end-to-end solution.
Cons: Free plan is for only one user and has limited access to certain features.
Channels: Facebook (profiles & pages), Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok, and Reddit. Intellifluence also supports Marketplace reviews, Blogs, iOS and Google Play, Podcasts, and SoundCloud.
Website: https://intellifluence.com
P2P Rating: 4/5
Afluencer is the easiest platform to get started with. Brands can use the app’s generous free plan to set up an account in minutes.
There is no need to talk to a salesperson (live chat, phone, and email support are available for free and paid users).
You post a “Collab” opportunity, and Afluencer recruits. In the Collab, you specify what type of influencer you are looking for—interest(s), social channel(s), demographics, followers, and more.
Post the Collab in minutes, and you’ll start receiving applications from qualified influencers in just a few hours.
It’s easy to evaluate your influencer candidates. When you approve an influencer, an intro is made, and you can message your new partner from within the platform.
You can also search the influencer directory and send invites to influencers. When they approve your invite, you can send them a direct message and coordinate your Collab.
Pros: Afluencer is a “high engagement” influencer database. It is quick and easy to get started. You can post a collab in minutes, and relevant influencers will come to you, which takes a huge amount of the leg work out of finding the right influencers for your campaign. The platform makes evaluating, approving, and contacting influencers easy from within the platform. Afluencer offers a generous free plan and great customer support via live chat, phone, and email.
Cons: Channels are limited to major social media channels.
Channels: Instagram, TikTok, YouTube, Twitter, and Facebook
Website: https://afluencer.com/#/brands
P2P Rating: 4.5/5
Social media influencers are pivotal in elevating your brand’s online presence in the dynamic digital marketing landscape.
The emergence of marketplaces for social media influencers has simplified the engagement process, offering a fertile ground for connecting content creators with relevant brands.
With the global influencer marketing market soaring to $21.1 billion by 2023, brands are keen to leverage these social media personalities.
New platforms, evolving features, and an ever-expanding global influencer pool present opportunities and challenges.
The vast scale of influencer marketing underscores the necessity of these platforms to navigate this complex yet rewarding space.
Developing an impactful influencer marketing strategy demands an in-depth understanding of your audience, selecting influencers who resonate with your brand ethos, and devising a strategic campaign blueprint.
As the influencer marketing landscape evolves, so do the strategies. The rising influence of micro and nano influencers exemplifies this shift, presenting brands with the dual challenge of effectively identifying and managing these key players.
Marketing automation and the increasing availability of data and insights also allow for further personalization. Marketplaces’ powerful search algorithms help pinpoint influencer groups for each targeted customer segment.
The choice really depends on your own resources, budget, and objectives.
While using a platform might suit a savvy, dedicated in-house team, an influencer marketing agency would be better suited to companies with a small, lean marketing team without in-house skills.
These platforms provide a streamlined way to find influencers who embody your brand’s values, featuring vast databases across various social media platforms.
With integrated search algorithms, identifying the ideal influencer partnership becomes straightforward.
They offer myriad benefits, simplifying the outreach, negotiation, and collaboration stages of influencer marketing.
They serve as an all-in-one resource, facilitating direct connections with vetted influencers, enabling targeted audience engagement, and providing tools for tracking performance and automating communications.
While these platforms introduce a learning curve and may incur costs, the efficiency gained often outweighs these factors.
However, brands may sometimes need to leverage multiple platforms to achieve comprehensive audience coverage, balancing the pros and cons of platform-specific versus manual influencer outreach strategies.
Cultivating partnerships and enhancing engagement are essential for maximizing influencer marketing’s impact.
Engaging with influencers means more than securing a spokesperson; it’s about collaborating with a credible voice within a community.
As outlined in our 2024 influencer marketing trends analysis, the nature of brand-influencer partnerships is shifting towards more authentic, long-lasting connections, with continuous engagement being crucial to nurturing these relationships.
Influencer marketplaces offer a tailored approach to managing these interactions on a large scale. They accommodate brands’ evolving needs while maintaining the personal touch essential for genuine collaboration.
Utilizing a marketplace enables brands to precisely communicate campaign objectives, promotional details, and guidelines to influencers, ensuring messages are conveyed effectively and cohesively.
Moreover, these platforms facilitate sponsored content distribution, providing brands with greater oversight and control in the otherwise disparate realm of influencer collaborations.
So, there you have it! We’ve unpacked the top influencer marketing marketplaces for you. From Intellifluence to Afluencer, each has its unique offerings, strengths, and limitations.
Remember, it’s all about connecting with influencers who can drive your brand’s voice. So, take your time, weigh your options, and choose wisely. After all, the right platform can turn your influencer marketing strategies into a goldmine.
Happy marketing!
What makes them unique are factors like Intellifluence's affordable plans, Afluencer's high engagement base, and Influencity's powerful search engine. They're all about making influencer connections easier for you.
You're right to question data security. These platforms generally prioritize user privacy and data protection, employing robust security measures. But it's essential you check their privacy policies and ensure they're GDPR compliant for your peace of mind.
Yes, you can use these platforms across various industries. They're not niche-specific. Their extensive databases allow you to find influencers that align with any niches, from fashion and beauty to tech and travel.
These platforms ensure authenticity by verifying influencers' profiles, scrutinizing their followers and engagement rates. You're assured of working with real, reliable influencers, as they're vetted for fake followers and inauthentic engagement rates before being added to the database.
It varies significantly depending on the platform, the industry, and how well the campaign matches the influencer's audience. It's crucial to choose the right platform and influencers. Consider the platform's cost, the integration options, and how easy it is to manage influencer campaigns. These marketplaces must allow you to directly communicate with influencers, pay them and run ad campaigns from one system!
Sponsored content is a powerful tool in influencer marketing. It's where brands pay influencers to create user generated content that subtly promotes their products or services. The key benefits for end users are authenticity and reach. Influencers have a dedicated following that trusts their opinion, so their endorsements can carry a lot of weight. Top marketplaces offer a streamlined way to connect brands with influencers for sponsored content. However, it's important to weigh the pros and cons. While you can achieve extensive reach, there's a cost involved, and you must ensure the influencer aligns with your brand's values.
Platforms reviewed here provide a vast influencer database, simplifying the influencer hiring process. You can efficiently sift through profiles, contacting influencers that align with your brand's vision. Remember, communication with influencers is vital in forming a successful collaboration. It's not just about hiring them for a campaign; it's about building long-term partnerships that can drive your brand forward.
Kevin Payne: Top 25 Influencer Marketing Platforms and Marketplaces
Mention: Should You Invest in an Influencer Marketing Agency or Platform?
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