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Twitter ‘X’ Marketing Agency: The Ultimate 12 to Grow Your Profile [2024 Review]

By Leah Clark Last updated: 20 minute read Marketing AgenciesSocial Media Marketing

The ‘X’ app, formerly known as Twitter, is a social media platform that still packs a punch.

X has over 200 million monthly users who log on every day! These users rely on X to stay informed about businesses and the world around them, as 79% use this social channel for news.

But X boasts many more valuable uses for brands. 85% of small businesses in the US love this platform for customer service!

With so much potential in ‘X’ marketing, how can your business get in on this action?

The best solution is to hire an expert marketing agency! Some marketing agencies are specialists in this environment and know how to engage this social media platform’s many users.

But how do you choose a Social marketing agency?

And what do these agencies offer for results-driven marketing campaigns?

We’ve created a guide outlining the top social marketing agencies, their key services, and why your business should choose them for ‘X’ marketing.

X’s Marketing Potential

Marketing on X has huge potential! This platform’s user count grew to over 300 million in 2022, and X ads can reach over 8% of all internet users!

Some 54% of users are likely to purchase a new product, and 26% of X’s audiences spend more time looking at ads on X than any other social channel. 

But who are these X platform users?

Most people on X are between the ages of 25 to 34, and around 56% of these users are male.

People on X are also highly educated, with 33% having a college degree or higher form of tertiary education.

The US has the most X users, at about 80 million!

So, how do businesses capitalize on X and marketing to it’s users?

Watch this video from Hypefury to learn more about establishing your profile on this platform.

The 3 Twitter ‘X’ Ad Formats

While X (formerly known as Twitter) offers a variety of ad formats, we can categorize them into these main types based on their goals.

1.Branded Experiences

X wants to give you more control over how users see your brand. With “Branded Experiences” you can take over a user’s feed for a while or create a special hashtag to encourage user-generated content. 

2.Engagement Ads

X offers Engagement Ads to boost interaction with your content. These come in video, carousel, and text formats. Videos grab attention; carousels show product details, and text ads drive clicks to your landing page.

3.Promoted Content

X’s Promoted Content gets your message seen by more people. It can highlight individual tweets, promote your whole account to targeted users, or even create trending topics to spark conversations about your brand.

Breakdown: X Marketing Services

X  also offers various marketing services to help businesses achieve their goals on the platform. These services can be broadly broken down into three main areas:

Strategy and Content Creation

  • Develop a customized X marketing strategy aligned with your business objectives.
  • Craft engaging content, including tweets, videos, and images, to resonate with your target audience.
  • Schedule and manage your content calendar for consistent posting.

Paid Advertising

  • Manage X Ads campaigns, including Promoted Content, Engagement Ads, and Branded Experiences.
  • Target your ideal audience with laser precision based on demographics, interests, and behaviors.
  • Track and analyze campaign performance to optimize results and maximize return on investment (ROI).

Community Management and Analytics

  • Grow your follower base through targeted outreach and engagement tactics.
  • Respond to comments and messages promptly to build relationships with your audience.
  • Monitor brand sentiment and analyze audience insights to refine your strategy

Additional services

  • Profile optimization to create a strong first impression.
  • Influencer marketing to leverage the reach and credibility of relevant personalities.
  • Competitive analysis to understand your industry landscape.

12 Best Twitter ‘X’ Marketing Agencies

Now, let’s take a look at some of the top social media marketing agencies to help you establish your brand on X!

1.FireBelly Marketing

Firebelly marketing_Twitter marketing agency

FireBelly Marketing

Indianapolis, IN, United States

Our Score

4.6 

 

AGENCY SNAPSHOT

Founded: 2001

Location: Indianapolis, Indiana, USA

Number of Employees: 11-50

KEY SERVICES

  • Social Media marketing
  • Social media strategy
  • Social media ads management
  • Instagram marketing
  • Content development

NOTEWORTHY CLIENTS

  • CISCO
  • SONY
  • NETFLIX

WHY CHOOSE THEM?

FireBelly Marketing can help you develop your social presence on the X platform from scratch through a robust strategy for ad campaigns and content development.

You can also work with this agency for expert services in Instagram marketing and social media ad campaigns.

FireBelly Marketing offers a wide range of services for impactful ads. However, this agency goes the extra mile and provides solutions for all kinds of social media campaigns.

FireBelly Marketing will audit your X account to leverage your greatest strengths and solve your pain points.

This agency will define the best posting schedule for your brand, monitor and measure your performance daily, and identify your audience for effective targeting.

FireBelly Marketing_twitter marketing agencies
Source: FireBelly Marketing

2.Flycast Media

Flycast Media Logo

Flycast Media

London, UK

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 1991

Location: London, UK

Number of Employees: 11 – 50

KEY SERVICES

  • Inbound marketing
  • Google ads
  • Web design
  • Local SEO
  • National SEO
  • Social media
  • Social PPC
  • Branding
  • Reputation management
  • E-commerce web design
  • Mobile app development

NOTEWORTHY CLIENTS

  • Ecowater Ltd
  • Bushy Blinds
  • Accredited Construction
  • Indigo Flooring

WHY CHOOSE THEM?

Based in London, Flycast Media is a full-service boutique marketing agency specializing in social media marketing. It also offers a wide range of digital marketing and web/app development services.

It has a reputation for delivering results-driven X marketing campaigns and is ideal for small and medium-sized businesses.

Flycast Media offers complete campaign management and end-to-end services for social media marketing, from strategy to creative services, paid ads, and more.

Flycast Media offers X marketing services, including audience targeting, creative services, paid/PPC Twitter ads, and full social media management. It works with brands and businesses in various sectors, focusing on small and medium-sized companies.

Screenshot of the Flycast Media Homepage

3.Kairos Media

kairos media_twitter marketing agency

Kairos Media

London, United Kingdom

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2015

Location: London and Manchester, UK

Number of Employees: 51-200

KEY SERVICES

  • X  platform marketing
  • Instagram marketing
  • SEO
  • Content creation
  • Facebook marketing

NOTEWORTHY CLIENTS

  • Coca-Cola
  • SONY
  • Nestle

WHY CHOOSE THEM?

Are you looking for an expert X marketing agency that offers solutions for Facebook, TikTok and Instagram marketing, too? Kairos Media is the perfect solution!

Kairos Media is an award-winning agency that provides social media marketing services. You can rely on them for all your social media marketing needs.

This agency has worked with world-class brands like SONY and Coca-Cola and offers SEO and content development to accelerate your campaign.

They will develop a custom brand strategy and leverage SEO tactics to maximize your reach. Kairos Media can also create impactful content for your campaign.

kairos media_twitter marketing agency
Source: Kairos Media

4.VisualFizz

visualfizz_twitter marketing agency

VisualFizz

Chicago, IL, United States

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2016

Location: Chicago, Illinois, USA

Number of Employees: 11-50

KEY SERVICES

  • Social Media Marketing
  • SEO
  • Search Engine Optimization
  • PPC and paid Advertising
  • Brand Strategy

NOTEWORTHY CLIENTS

  • Toyota
  • Ivy Hall
  • Topco

WHY CHOOSE THEM?

VisualFizz is one of the best X marketing agencies for brand strategy, SEO, and custom PPC ad campaigns.

VisualFizz was founded in 2016 and has worked with companies like Topco and Toyota to deliver full-service Twitter ‘X’ marketing services.

This agency will help you create engaging content for your X ad campaign to convey your brand’s story and put you at the forefront of your competition.

With a small team of marketing experts, VisualFizz will develop brand-centric content for your X ads, build a brand strategy based on your goals and target audience, and use SEO tactics to get your ads in front of the right users.

Going above and beyond, VisualFizz will also define and deploy a media buying strategy for your business.

visualfizz_twitter marketing agency
Source: VisualFizz

5.Single Grain

single grain_twitter marketing agency

Single Grain

Fully Remote

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2009

Location: Fully Remote

Number of Employees: 51-200

KEY SERVICES

  • Social Media marketing
  • Content marketing
  • SEO
  • Social media management
  • Conversion Rate Optimization (CRO)

NOTEWORTHY CLIENTS

  • Amazon
  • Uber
  • FUJITSU

WHY CHOOSE THEM?

Single Grain is a full-service marketing agency offering X social media marketing solutions for businesses of all sizes.

Having worked with brands like Amazon and Uber, Single Grain has considerable industry credibility and can deliver a 360-degree Twitter ‘X’ marketing campaign tailored to your business.

This agency can work with your brand to build a custom social media marketing agency based on your goals. They provide SEO, CRO, content marketing, and social media management solutions.

Whether you need X marketing services from the ground up or need a boost for your existing campaign, Single Grain can help.

 

single grain_twitter marketing agency
Source: Single Grain

6.Thrive Internet Marketing Agency

Thrive Internet Marketing Agency Pinterest Marketing Agency Logo

Thrive Internet Marketing Agency

Dallas, TX, United States

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2005

Location: HQ in Dallas, Texas, with 24 other offices around the USA

Number of Employees: 201-500

KEY SERVICES

  • Social Media marketing
  • Email marketing
  • eCommerce 0ptimization
  • Content writing

NOTEWORTHY CLIENTS

  • Google
  • Clutch
  • UpCity

WHY CHOOSE THEM?

Thrive Agency works together with its clients to ensure they get TikTok marketing campaigns custom to their marketing goals.

Their marketing professionals are some of the best in the business. This agency has worked with top-tier brands like Google and UpCity.

The need to gain a competitive edge in digital marketing is the driving force for Thrive Agency, a full-service digital marketing agency with offices in over 20 locations around the US.

Thrive Agency is dedicated to good customer service relations and results-driven ad campaigns.

They work with businesses of all sizes and offer services such as content writing and creation, email marketing, and e-commerce optimization. 

Thrive Internet Marketing Agency Pinterest Marketing Agency Homepage
Source: Thrive Internet Marketing Agency

7.Sachs Marketing Group

Sachs marketing group_twitter marketing agency

Sachs Marketing Group

Westlake Village, CA, United States

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2010

Location: Westlake Village, California, USA

Number of Employees: 11-50

KEY SERVICES

  • Social Media Marketing
  • Social media Marketing
  • Search Engine Marketing (SEM)
  • Website Design
  • Content Creation
  • Email Marketing
  • SEO

NOTEWORTHY CLIENTS

  • U.S. Air Force
  • BMW
  • Diamond Resorts

WHY CHOOSE THEM?

Sachs Marketing Group is an X marketing agency that strives to help businesses make an impact.

Sachs Marketing Group works with companies like BMW and the U.S. Air Force and offers content creation, email marketing, website conversion, and SEM.

As an award-winning marketing agency, Sachs Marketing Group has raised its game a notch above most other online marketing agencies.

This agency knows expert Twitter ‘X’ marketing like no other and specializes in social media marketing, SEO, and web design.

You work with this agency to understand what your target audiences respond to and how to curate content that reflects your brand values while converting users.

Sachs marketing group_twitter marketing agency
Source: Sachs Marketing Group

8.Social Driver

social driver

Social Driver

Washington DC, United States

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2011

Location: Washington DC; Chicago; Kansas City, Missouri; Bellingham, Washington; and Detroit, Michigan, USA

Number of Employees: 201-500

KEY SERVICES

  • X platform Ads
  • Social media marketing
  • SEM
  • Social media community management
  • Email marketing

NOTEWORTHY CLIENTS

  • Events DC
  • ZERO TO THREE
  • Dash In

WHY CHOOSE THEM?

Social Driver is an agency specializing in social media marketing, particularly paid ad campaigns. If you need a great ad campaign, Social Driver has a proven track record and offers all the needed services.

As the name implies, Social Driver delivers strategic solutions for social media, websites, and digital marketing. With headquarters in Washington, D.C., and other branches in Detroit, Kansas City, and Bellingham, this agency has been a reliable solution for small to mid-level businesses. Whether you need a fresh brand image on social media or to build your presence from scratch, this agency can help your brand.

Screenshot of the Social Driver Agency Homepage

9.Mayple

mayple

Mayple

New York City, United States

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2017

Location: York City, USA and Tel Aviv, Israel 

Number of Employees: 51-200

KEY SERVICES

  • Social Media marketing
  • Facebook Marketing
  • Google Ads
  • SEO
  • Performance marketing

NOTEWORTHY CLIENTS

  • DECATHLON
  • Samsung
  • Uber

WHY CHOOSE THEM?

Mayple is a platform that acts as an X marketing agency, an in-house team, and a freelance marketplace. With so much flexibility, you can work with Mayple to find bespoke X marketing services that work for your goals.

Mayple isn’t your average social media marketing agency but a platform offering flexible solutions for X campaigns. You can hire Mayple as an agency, a freelance marketplace, or an in-house team. Mayple has worked with businesses of all sizes, including Samsung and Uber. Mayple offers performance marketing, Google ads campaigns, and SEO to drive your X marketing.

mayple agency
Source: Mayple

10.SmartSites

smartsites_marketing consulting firm

SmartSites

Paramus, NJ, United States

Our Score

4.6

 

AGENCY SNAPSHOT

  • Founded: 2011
  • Location: Paramus, New Jersey, USA
  • Number of Employees: 201-500

KEY SERVICES

  • Social Media Marketing
  • Instagram Marketing
  • PPC ads
  • SEO
  • CRO
  • Web design

NOTEWORTHY CLIENTS

  • Mind & Body Health Center
  • Chicago Watermark
  • CT Garage Service

WHY CHOOSE THEM?

SmartSites is a full-service X marketing agency that works with small to mid-level businesses. This agency specializes in SEO, Twitter ad campaigns, web design, and Instagram marketing.

Founded by the Melen brothers, who have a deep passion for anything tech and online marketing, SmartSites has become a huge force to reckon with. As one of the US’ fastest-growing agencies and partners of Google and Microsoft, SmartSites can help you develop ad campaigns that drive engagement.

You can work with this agency to design and develop your website, leverage SEO for X marketing, and create an online presence on other social platforms.

smartsites_twitter marketing agency
Source: Smartsites

11.Taktical

Taktical Digital Pinterest Marketing Agency Logo

Taktical

New York City, United States

Our Score

4.6

 

AGENCY SNAPSHOT

  • Founded: 2010
  • Location: New York City, USA
  • Number of Employees: 11-50

KEY SERVICES

  • Social Media Marketing
  • Content Marketing
  • SEM
  • SEO
  • Social media marketing

NOTEWORTHY CLIENTS

  • Benjamin Moore
  • UPRISE ART
  • CHINESE LAUNDRY

WHY CHOOSE THEM?

Taktical is a marketing agency that works with startups and mid-level brands. With this agency, you can leverage tactics like SEO, content marketing and creation, and SEM for your social media marketing campaign.

Taktical Digital offers X marketing services to startups and mid-level businesses worldwide. As a partner of Google, Meta, X, Pinterest, and Snapchat, it’s no surprise that Taktical Digital landed on this list. Unlike many other agencies, Tactical Digital specializes in bespoke cross-channel social media marketing ad campaigns.

taktical digital_twitter marketing agency
Source: Taktical

12.Ignite Visibility

ignite visibility

Ignite Visibility

San Diego, CA, United States

Our Score

4.5

 

AGENCY SNAPSHOT

  • Founded: 2013
  • Location: San Diego, California, USA
  • Number of Employees: 51-200

KEY SERVICES

  • Social Media Marketing
  • CRO
  • SEO
  • SEM
  • Email Marketing
  • Reporting and Analytics

NOTEWORTHY CLIENTS

  • National Funding
  • EOS Fitness
  • Tony Robbins

WHY CHOOSE THEM?

Based in the US, Ignite Visibility offers expert full-service digital marketing services for social media, web design and development, SEO, and SEM campaigns.

Ignite Visibility is a full-service digital marketing agency with expert social media marketing solutions and beyond. You can work with this agency for bespoke strategies for email marketing, SEO, SEM, content marketing, web design, and development. Working with companies of all sizes, Ignite Visibility will get you started with a free consultation to guide your brand to the best possible marketing campaign.

Ignite Visibility
Source: Ignite Visibility

Conclusion

‘X’ is one of the top social media marketing channels to connect with educated users between the ages of 25 and 34 years.

This platform offers businesses countless revenue-driven benefits, and there are three main ad formats to use for your campaign. Instead of experimenting with Twitter ‘X’ marketing, work with a social media marketing agency to guide your brand to success.

Frequently Asked Questions

How much does Twitter 'X' advertising cost?

X primarily uses a bidding system where advertisers compete for ad space. For the most current and accurate pricing, it's best to check X's official advertising platform or consult with an X advertising representative.

Can X social media marketing work for b2b companies?

X can be effective for B2B marketing by providing access to a professional audience and decision-makers. Companies can establish thought leadership, network, generate leads, and promote events through targeted content and advertising. The platform's real-time nature allows for timely engagement with industry trends and customer support. Success hinges on sharing valuable content, strategic networking, and utilizing X's targeting features for campaigns.

What makes a great X social ad?

A great X ad is concise yet impactful, featuring eye-catching visuals and a clear call-to-action. It's relevant to the target audience, timed well, and optimized for mobile viewing. The ad should feel authentic to the platform, offer clear value, and encourage engagement. Effective use of hashtags and X's targeting options can significantly boost the ad's performance.

References

Statista: Leading countries based on number of Twitter users as of January 2023 ,

Statista: Distribution of Twitter users worldwide as of April 2021, by age group,

Statista: Distribution of Twitter users worldwide as of January 2023, by gender and

Statista: Leading countries based on number of Twitter users as of January 2023

Pew Research Center: News on Twitter: Consumed by Most Users and Trusted by Many

Business of Apps: Twitter ‘X’ Revenue and Usage Statistics (2024)

Insider Intelligence: Global Twitter Users 2020

Hootsuite: The Complete Guide to Twitter Marketing in 2024