I’m sure you’ve heard the phrase “If it works, don’t mess with it”?
Well, if this is true, then why bother with new ideas? If only digital marketing was this simple!
The truth is that even if your marketing strategy is on point and has an excellent return on investment (ROI), you WILL NEED TO CHANGE IT at some stage.
Or, if you decide to build a peer-to-peer marketing program such as loyalty, affiliate, or ambassador program, you will need to modify your general marketing strategy to include those.
And while you might be a marketing expert, sometimes, it’s smart to bring in a team from outside of the organization who has a fresh outlook and experience working with dozens of companies such as yours.
Due in large part to the growth in digital marketing, 7.66% of marketers plan to increase spending on content marketing. Furthermore, digital and data-driven strategies have been shown to increase returns by a factor of five to eight.
But, as there are so many marketing strategy agencies out there, it can be a daunting task to find a truly skilled one that understands your business.
So, we’ve done the heavy lifting for you and come up with a list of award-winning, globally successful B2C/B2B marketing agencies.
By the end of this article, you will see why a marketing strategy agency is a key to boosting your sales and why you NEED one in your business.
Excited yet? We are!
But first, let’s understand the basics. What is a marketing strategy? And what services will agencies offer your business?
A marketing strategy is a formulated plan to reach potential customers and have them purchase your product or make use of your services on offer.
A good marketing strategy is based on data on existing and potential customers and is key to attracting the right customers to your business.
It will include:
A clear marketing strategy can do wonders for your business, and it might be the best investment you will ever make.
Coca-cola is one of the few brands out there that invest heavily in marketing strategy, and we can all learn from (by ThoughtCatalyst)
TLDR: A Marketing Strategy Is:
A marketing strategy is a formulated plan to reach potential customers and have them purchase your product or make use of your services on offer. A good marketing strategy is based on data on existing and potential customers and is key to attracting the right customers to your business.
Market strategy agencies help businesses connect buyers to their services or products by identifying target markets.
They are responsible for brand development and exposure through advertising and marketing.
An agency comprises a team of skilled individuals who tailor-fit your company with a comprehensive marketing strategy and solutions to grow your business.
Their services include branding and design, web development, Event marketing, media liaison, target marketing, and research, social media, and email marketing.
In Short, the Services Provided by Marketing Strategy Agencies Include:
Marketing strategies offer services like branding and design, web development, event marketing, media liaison, target marketing and research, social media, and email marketing.
We looked for deserving pointers to qualify the agencies listed below.
Location: Global, with hubs on three continents and employees in over nine countries
Number of Employees: 350+
WHY CHOOSE THEM?
Acceleration Partners is a global, multi-award-winning agency with an outstanding track record.
Its team has the experience, expertise, and technology needed to create successful, scalable, integrated, data-informed, and outcome-based marketing strategies for tangible results.
They’re a client-centric team and every strategy is carefully formulated to overcome your unique challenges, and meet your specific goals.
If you’re looking for a titan agency that connects with you personally, like a small agency, Acceleration Partners is a great choice.
Acceleration Partners is an award-winning, global performance marketing agency with extensive expertise in developing marketing strategies for influencer, affiliate, and B2B marketing, as well as content and mass media marketing.
Acceleration Partners is a client-centric agency and takes a collaborative approach. You can count on them to support your brand’s goals with a dynamic range of capabilities and high-touch client service.
They will thoughtfully create a fully integrated, customized, data-driven strategy to drive measurable outcomes that are meaningful to your unique business and goals.
As a full-service agency, Acceleration Partners can handle everything from developing your strategy to full campaign/program management, as well as expert data reporting, analytics, and campaign optimization.
Acceleration Partners is a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category.
It has also won many other industry, performance, and culture awards, including:
Number of Employees: 162
Location: Linden, Utah, USA
WHY CHOOSE THEM?
Disruptive Advertising has an impressive track record of happy clients in various marketing environments. This agency has everything small and mid-level businesses need for optimized marketing, customer engagement, communication, and retention strategies.
This agency is result-orientated and values its employees as much as its clients.
Established as FoundROI in 2012 by Jacob Baadsgaard in his basement, the company was rebranded as Disruptive Advertising in 2013. It was transformed into an Inc 500 company that, at its 6-year anniversary, achieved $20M with 152 employees.
The company launched “Disruptive Reports” in 2017, a leading strategy and dashboard software. They deliver extraordinary results in both B2C and B2B marketing strategies.
Because of their commitment to happy and successful employees, Disruptive Advertising was portrayed as one of SLC’s Best Companies to Work For in 2019.
Number of Employees: 316
Location: Lincoln, UK, Las Vegas, USA, and Tallinn, Estonia
WHY CHOOSE THEM?
As a premier Google partner and with certifications from many top marketing brands, Promodo offers a full range of services to help build your digital marketing strategy. Growth hacking is also an essential part of Promodo’s service offerings.
This is a digital marketing agency founded in 2004 and has in excess of 200 employees who as teams focus on their specialized areas of expertise that include Search Engine Optimization (SEO), Pay Per Click (PPC), and other forms of online marketing to meet B2B and B2C demands.
Promodo is a premier Google Partner as well as a certified AdWords and Analytics partner. The company provides automated eCommerce solutions through its partnership program where web design and development services are part of the package.
They make use of online reputation management tools as a means to connect with target audiences to build brand awareness and grow brand loyalty.
Number of Employees: 2100
Location: HQ in London, UK with global locations around the United States, Asia, Europe, South America and South Africa
WHY CHOOSE THEM?
Jellyfish is an excellent marketing strategy agency for small, mid-level, and large businesses. This agency offers robust services to help you define your brand, build your reputation and grow your audience. Jellyfish also offers trademark services unique to its agency.
They are a global online marketing agency. Established in 2005, the company has grown to over 5000 employees across the world and is one of Google’s leading marketing partners.
All Jellyfish agencies across the globe operate as a single entity with digital marketing and training at their core. They play a large role in video production, including animation, to meet client requirements.
The agency represents several leading brands, such as eBay, Skype, Spotify, Ford, Nestle, and Disney, to mention a few. Connecting and retaining their target audience is achieved through their ever-evolving approach to digital marketing.
Number of Employees: 202
Location: Syracuse, New York, with offices in Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester and Albany, USA.
WHY CHOOSE THEM?
Mower has been in the marketing strategy space for a long time and has racked up extensive experience. This marketing strategy agency remains innovative and has worked with clients of all sizes across various industries. Whether you’re a large B2B company, or a micro B2C brand, Mower has a solution for you.
They are one of the largest full-service advertising and marketing agencies in the US. Founded in 1968 the company has over 200 members in their group and is able to tailor-make a team to suit each individual client.
Public relation is a fundamental part of the company. The mower is able to deliver fully integrated campaigns to grow brands.
Their company was built on strong friendships with the brands they represent. They believe in the loyalty and trust that defines friendships and inject this concept into their work.
Number of Employees: 16
Location: Columbus, Ohio, USA
WHY CHOOSE THEM?
Greencrest’s services aim to help businesses become well-known in their marketing environments. This agency is ideal for small businesses and offers all the services these businesses need to communicate with and engage their target audience.
Greencrest is a fully integrated on and offline marketing agency catering for B2B and B2C demands. Established in 1990, the company is recognized as one of 35 leading certified brand agencies across North America.
Greencrest specialises in brand development through strategic marketing implementation. They focus on public relations as an important connection directly with target markets that grow brands.
Promotional campaigns and event marketing are among their focussed objectives in growing brand awareness to turn their efforts into revenue for their clients. To Greencrest, every effort must culminate into projected rewards for both company and client.
Number of Employees: 23
Location: St Louis, Missouri, USA
WHY CHOOSE THEM?
Atomicdust is all about branding and design to help small and mid-level businesses stand out. This agency will also optimize your customer communication efforts, and they’ve achieved many digital design awards.
This is a branding and digital agency that was established in 2001. Brand positioning through defined strategies and purposeful design is their approach to every campaign they undertake.
With extensive B2B and B2C experience in the healthcare, manufacturing, automotive, professional services, and beverage industries, Atomicdust has developed a consistent approach to brand management through its strategic framework.
Atomicdust work to combine branding with digital marketing through social media and content development as well as website design that incorporates meaningful strategy.
For Atomicdust, purpose-driven campaigns that ignite audience connection and participation remains paramount to their success.
San Diego, USA 136
Number of Employees: 136
Location: San Diego, California, USA
WHY CHOOSE THEM?
This marketing strategy agency is a premier partner of Facebook, Google, and Microsoft. They’ve also managed to achieve substantial growth over a short period and offer an excellent range of services for small, mid-level, and large companies.
They are a full-service digital marketing agency that was founded in 2013. Their mission is to provide effective digital marketing solutions for their clients and to grow online businesses.
They establish mutually beneficial relationships with their clients that are maintained over the long term by focusing on customer service. Their vision is to be the most inventive, effective, and honest internet marketing company.
Ignite visibility sustained a growth rate of 336% over three years, leading to their award in 2015. Their unique approach to marketing through social media, PR, email, web content creation, and promotions, as well as PPC and Amazon advertising, has led to several awards for the company.
Number of Employees: 187
Location: Dallas, Texas, with another 24 offices across the USA
WHY CHOOSE THEM?
Thrive has achieved countless impressive certifications and has a partnership network with companies like Google and Microsoft. As Thrive helps with all aspects of business development, this agency is great for small to medium-sized companies.
This is a full-service digital marketing agency that began in Texas, US in 2005. They were formally known as MLB Web Design and have opened offices in other US States. They conduct business in the US and globally that, includes Germany and Hong Kong.
Among their services is web hosting for businesses who want to reach a greater audience.
They perform in all facets of internet business development on strategic, creative, and technical levels. The company focus on big-picture thinking with personalized attention.
Number of Employees: 20
Location: Chicago, Illinois, USA
WHY CHOOSE THEM?
Perfect Search Media prides itself on data-driven solutions for optimized social media and brand engagement strategies. This is an ideal agency if you want your main focus to be social media engagement and brand reputation management.
This agency was established in 2010 as a digital marketing agency and is a Premier Google partner.
The company focuses on ever-changing technology that is matched with continuous testing and analysis. Result tracking is gain specific and is embedded in their approach to technology use.
With search engine optimization as a core speciality, Perfect Search Media are able to monitor campaigns and retarget to acquire optimal marketing gains.
Transparency is key to their operations and clients are kept up to speed with all market developments on a frequent basis.
Number of Employees: 139
Location: Houston, Texas, United States
WHY CHOOSE THEM?
TopSpot is an excellent marketing strategy agency for businesses of all sizes. This agency will help design and develop your website while offering sales growth and customer engagement tactics.
Impressively, this agency still services its very first client from its founding in Texas, US in 2003. The company has grown into a team of over 100 strong and focuses primarily on web design development and search engine marketing.
TopSpot specifically caters to the US market and has team representation across the country.
Their approach to marketing produces quality leads that are generated through customized digital strategies that deliver pre-qualified traffic. This results in increased sales growth.
TopSpot are a people-orientated agency, and building lasting relationships is what they claim makes them unique.
Deciding on what agency to use is not an easy task as you will be spoiled for choice. The best approach is to communicate with agencies who appeal to you and are familiar with your type of business.
Find out all you can about the agencies and draw up a shortlist that you feel will benefit you most.
You will get a feel for each agency by the manner in which they interact with you. You may give a tick to some and drop others off your list.
Check to see how willing the agency is to guide you step by step through the process of selecting them.
It may take a bit of time, but you will match a great B2C/B2B agency with your business.
A marketing strategy is a designed approach to make products or services known to a specified target market. The aim is to secure interest in what is being offered where such interest can be turned into positive leads that will result in sales or investments. For a detailed explanation of what marketing strategy is and what it should include, check our full guide.
Check if they have experience working with clients in your industry, ask them about their business philosophy to see if it correlates with your organization's, request case studies, and read them carefully. For the full list of criteria, read this guide.
We evaluated dozens of marketing strategy agencies and chose the best ones. In this article, you can read about each agency who chose and why we chose them.
Acadia: How to Evaluate a B2B Marketing Agency
Eventige Media Group: Top 10 Benefits of Full-Service Marketing Agencies
Investopedia: Terms – Marketing Strategy
Monash University: Marketing Services Agencies
The Manifest: Digital Marketing Agencies
First Page Strategy: 13 Must-Know Digital Marketing Statistics to Guide Your 2023 Planning