11 Best Digital Marketing Strategy Agencies in 2021 That Will Boost Your Sales

I’m sure you’ve heard the phrase “If it works, don’t mess with it”?

Well, if this is true, then why bother with new ideas? And, if only digital marketing was this simple!

The truth is that even if your marketing strategy is on point and has an excellent return on investment (ROI), you WILL NEED TO CHANGE IT at some stage.

Or, if you decide to build a peer-to-peer marketing program such as loyalty, affiliate, or ambassador programs, you will need to modify your general marketing strategy to include those.

And while you might be a marketing expert, sometimes, it’s smart to bring in a team from outside of the organization, who has a fresh outlook and experience working with dozens of companies such as yours.

But, as there are so many marketing strategy agencies out there, it can be a daunting task to find a truly skilled one that understands your business.

So, we’ve done the heavy lifting for you, and came up with a list of 11 award-winning, globally successful, B2C/B2B marketing agencies.

By the end of this article, you will see why a marketing strategy agency is a key to boosting your sales, and why you NEED one in your business.

Excited yet? We are!

But first, let’s understand the basics. What is a marketing strategy? And what services will agencies offer your business?

    What is Marketing Strategy?

    A marketing strategy is a formulated plan to reach potential customers and have them purchase your product or make use of your services on offer.

    A good marketing strategy is based on data on existing and potential customers and is key to attracting the right customers to your business.

    It will include:

    • Customer segmentation (personas)
    • Goals & KPIs
    • Time horizon
    • Marketing channels breakdown
    • Budget
    • Tasks & Milestones
    • Risk management

    A clear marketing strategy can do wonders to your business and it might be the best investment you will ever make.

    Coca-cola is one of the few brands out there that invest heavily in the marketing strategy and we can all learn from (by ThoughtCatalyst)

    Marketing Strategy Agencies Services

    Market strategy agencies help businesses connect buyers to their services or products by identifying target markets.

    They are responsible for brand development and exposure through advertising and marketing.

    An agency comprises of a team of skilled individuals who tailor fit your company with a comprehensive marketing strategy and solutions to grow your business.

    Their services include branding and design, web development, Event marketing, media liaison, target marketing and research, social media, and email marketing.

    How Did We Evaluate Them?

    We looked for deserving pointers to qualify the agencies listed below.

    • It was easy to access them online.
    • They had a solid social media presence.
    • They are all award-winning agencies.
    • Experts in their field.
    • Clients review &feedback.
    • Client listing and case studies were provided and reviewed.
    • Communication with clients is easy and direct.

    11 Best Marketing Strategy Agencies Worldwide

    Viral Nation

    Viral Nation Marketing Agency Disrupting the B2C and B2B Strategies
    Viral Nation caters to B2C and B2B clientele

    Established in 2014 by two university friends with a passion for social media, Viral Nation quickly became a leading talent agency across popular growing social platforms.

    Their unique approach went viral and developed into a full-service marketing agency catering to both B2C and B2B clientele. Viral Nation embrace change and claim that this is what keeps them at the forefront of the industry.

    Their approach is characterized as creative and disruptive with the ever-present focus on connecting with people on a social level. B2B as well as B2C are priorities in their unique marketing strategy approach.

    Services:

    • Create viral campaigns.
    • Proven return on investment (ROI), that is backed by analysis.
    • Amplify brands on social platforms through innovative marketing techniques.
    • Track and measured progress with licensed Influsoft software.
    • In-house legal representation.
    • Offer collaboration opportunities.

    Location:

    Mississauga, Ontario, Canada. But operational worldwide.

    Recent Awards:

    • Chief Marketer 200 Top Marketing Agencies of 2020
    • Influencer Marketing Award for “Best Large Influencer Marketing Agency” in 2020
    • Platinum Awards for Viral Marketing (2019)
    • Digital Marketing and Social Marketing from AVA Digital Awards (2019)
    • Gold Award for “Interactive Brand Experience” from AVA Digital Awards (2019)
    • Adweek 100: Fastest Growing Agencies list (2019)
    • Startup 50: Canada’s Top New Growth Companies (2019)
    • EY Young Entrepreneur of the Year (2019)
    • Clutch Business Leaders (2019)
    • CMO Value Summit Best Overseas Digital Marketing Award
    • CMO Value Summit Best Overseas (US)
    • Brand Award and Marketing Magazine Top 30 Under 30

    Disruptive Advertising

    Disruptive Advertising is an Award Winning Marketing Agency
    Disruptive Advertising boasting recent awards

    This agency is result-orientated and values their employees as much as their clients.

    Established as FoundROI in 2012 by Jacob Baadsgaard in his basement, the company was rebranded as Disruptive Advertising in 2013. It was transformed into an Inc 500 company that at their 6-year anniversary achieved $20M with 152 employees.

    The company launched “Disruptive Reports” in 2017, a leading strategy and dashboard software. They deliver extraordinary results in both B2C and B2B marketing strategies.

    Because of their commitment to happy and successful employees, Disruptive Advertising was portrayed as one of SLC’s Best Companies to Work For in 2019.

    Services:

    • PPC (Pay Per Click) Management.
    • Weekly reports to clients.
    • Site testing.
    • Analytic progress reporting.
    • Lifecycle Marketing for customer retention.

    Location:

    Utah, USA. But operational worldwide.

    Recent Awards:

    • National Excellence Award Winner (2020)
    • Clutch Top Social Media Agencies (2020)
    • Clutch Top PPC Agencies (2020)
    • Digital.com Best Advertising and Marketing Agencies (2020)
    • Comparably Best Company Culture (2019)
    • Comparably Best Company Perks and Benefits (2019)
    • Comparably Best Company Compensation (2019)
    • Comparably Best Company Marketing Team (2019)
    • Comparably Best Company in Salt Lake City (2019)

    Promodo

    Promodo delivers B2B/B2C marketing solutions to everybody
    Promodo: an all-round marketing agency

    This is a digital marketing agency founded in 2004 and has in excess of 200 employees who as teams focus on their specialized areas of expertise that include Search Engine Optimization (SEO), Pay Per Click (PPC), and other forms of online marketing to meet B2B and B2C demands.

    Promodo is a premier Google Partner as well as a certified AdWords and Analytics partner. The company provides automated eCommerce solutions through its partnership program where web design and development services are part of the package.

    They make use of online reputation management tools as a means to connect with target audiences to build brand awareness and grow brand loyalty.

    Services:

    • Digital marketing audit.
    • Growth audit.
    • Growth strategy.
    • Social media marketing.
    • Conversion rate optimization.
    • Destination marketing.
    • Search engine optimization.
    • Pay per click management.
    • UX/UI web design management
    • Email marketing
    • Reputation management

    Location:

    Lincoln, United Kingdom. Las Vegas, United States. Kyiv & Kharkiv, Ukraine. Almaty, Kazakhstan. Tallinn, Estonia. But operational worldwide.

    Recent Awards:

    • Nominee and winner of the PromotionWorld magazine awards
    • Rated top 10 SEO
    • #1 PPC agency by TopSEOs

    Jellyfish

    Jellyfish transforming digital marketing
    Jellyfish transforming digital marketing

    They are a global online marketing agency. Established in 2005 the company has grown to over 5000 employees across the world and is one of Googles’ leading marketing partners.

    All Jellyfish agencies across the globe operate as a single entity with digital marketing and training at their core. They play a large role in video production including animation to meet client requirements.

    The agency represents several leading brands such as eBay, Skype, Spotify, Ford, Nestle, and Disney to mention a few. Connecting and retaining their target audience is achieved through their ever-evolving approach to digital marketing.

    Services:

    • Jellyfish IQ 1.0 (evaluates your digital footprint)
    • B2C and B2B consulting
    • Google Cloud Platform data workshops
    • Data analytics and management
    • Predictive modelling
    • Reporting and visual data
    • Customer segmentation
    • Optics – Creative Intelligence
    • Social media and campaign Manager
    • Brand management
    • SEO and App Store Optimization
    • Digital/Agile/Cybersecurity/Cloud/ Classroom training

    Location:

    Baltimore, New York, Boston, San Francisco, Chicago, Los Angeles, Denver, Reston, USA. Sao Paulo, Brazil. London, Manchester, Brighton, Reigate, Warrington, UK. Amsterdam, Netherlands. Barcelona, Madrid, Spain. Berlin, Germany. Copenhagen, Denmark, Milan, Italy. Paris, France. Durban, Johannesburg, South Africa. Dubai, UAE. Hong Kong, China. Mumbai, India. Seoul, South Korea. Singapore. Tel Aviv, Israel. Tokyo, Japan.

    Recent Awards:

    • The Drum Marketing Awards US Marketing Agency of the Year Award (2020)
    • The Drum Marketing Awards US SEO Award (2019)
    • The Drum Marketing Awards US Marketing Agency of the Year Nomination (2019)

    Mower

    Mower Marketing Agency Specializing in B2C and B2B from city to city
    Mower specializing in B2C and B2B from city to city

    They are one of the largest full-service advertising and marketing agencies in the US. Founded in 1968 the company has over 200 members in their group and are able to tailor-make a team to suit each individual client.

    Public relation is a fundamental part of the company. Mower is able to deliver fully integrated campaigns to grow brands.

    Their company was built on strong friendships with the brands they represent. They believe in the loyalty and trust that defines friendships, and inject this concept into their work.

    Services:

    • B2B and B2C marketing.
    • Public relations and public affairs.
    • SEM (Search Engine Marketing).
    • Brand development.
    • Advertising
    • Marketing, Cause-related, social, shopper, digital and direct marketing.
    • Visual merchandising
    • Reputation management.

    Location:

    New York, Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester, Albany, Syracuse. But operational worldwide.

    Recent Awards:

    • B2 Awards for Multichannel Lead Generation (2019)

    Greencrest

    Greencrest full-service PR & Marketing Agency

    Greencrest is a fully integrated on and offline marketing agency catering for B2B and B2C demands. Established in 1990, the company is recognized as one of 35 leading certified brand agencies across North America.

    Greencrest specialises in brand development through strategic marketing implementation. They focus on public relations as an important connection directly with target markets that grow brands.

    Promotional campaigns and event marketing are among their focussed objectives in growing brand awareness to turn their efforts into revenue for their clients. To Greencrest, every effort must culminate into projected rewards for both company and client.

    Services:

    • Brand development
    • B2C and B2B marketing
    • Digital marketing
    • Advertising
    • Public Relations
    • Web design
    • SEO & SEM
    • Social media management

    Location:

    Columbus, Ohio, USA. But operational worldwide.

    Recent Awards:

    • Columbus Chamber of Commerce Expertise Award Best User Experience (2020)
    • Central Ohio Honoree Smart Business Top 50 (2020)
    • Ohio Chamber of Commerce Expertise Award for Best Advertising Agency (2019)

    Atomicdust

    Atomicdust branding and marketing agency
    Atomicdust branding and marketing agency

    This is a branding and digital agency that was established in 2001. Brand positioning through defined strategies and purposeful design is their approach to every campaign they undertake.

    With extensive B2B and B2C experience in the healthcare, manufacturing, automotive, professional services and beverage industries, Atomicdust has developed a consistent approach to brand management through their strategic framework.

    Atomicdust work to combine branding with digital marketing through social media and content development as well as website design that incorporate meaningful strategy.

    For Atomicdust, purpose-driven campaigns that ignite audience connection and participation remains paramount to their success.

    Services:

    • Branding services
    • Website design and development
    • Brand workshops
    • Social media and content marketing
    • Brand promotion
    • B2C and B2B marketing services

    Location:

    St. Louis, Missouri, USA. But operational worldwide.

    Recent Awards:

    • Graphic Design USA American Graphic Design Award (2020)
    • MarCom Award (2020)
    • w3 Award (2020)
    • dotCOMM Award (2020)
    • Graphic Design USA health + wellness Design Award (2020)
    • See full list here

    Ignite Visibility

    Ignite Visibility Award Winners
    Ignite Visibility Award Winners

    They are a full-service digital marketing agency that was founded in 2013. Their mission is to provide effective digital marketing solutions for their clients and to grow online businesses.

    They establish mutually beneficial relationships with their clients that are maintained over the long term by focusing on customer service. Their vision is to be the most inventive, effective and honest internet marketing company.

    Ignite visibility sustained a growth rate of 336% over three years leading to their award in 2015. Their unique approach to marketing through social media, PR, email, web content creation and promotions, as well as PPC and Amazon advertising, has led to several awards for the company.

    Services:

    • B2C and B2B marketing.
    • Search engine optimization
    • Digital PR
    • Social media management
    • Inbound marketing
    • Interactive campaigns
    • Conversion rate optimization

    Location:

    San Diego, California. But operational worldwide.

    Recent Awards:

    • Proprietary Digital Marketing Forecasting System
    • Search Engine Land: Search Marketer Of The Year
    • Inc. 5000 (2017, 2018, 2019, 2020)
    • San Diego Business Journal: Best Place To Work
    • Google Certified Premium Partner
    • Facebook Premium Partner
    • Microsoft Premium Partner
    • Malin Burnham Awards: Most Admired Business in San Diego

    Thrive

    Thrive is a results driven agency
    Thrive is a results driven agency

    This is a full-service digital marketing agency that began in Texas US in 2005. They were formally known as MLB Web Design and have opened offices in other US States. They conduct business in the US and globally that includes Germany and Hong Kong.

    Among their services is web hosting for businesses who want to reach a greater audience.

    They perform in all facets of internet business development on strategic, creative, and technical levels. The company focus on big picture thinking with personalized attention.

    Services:

    • Digital marketing
    • Web design
    • Social media marketing
    • Reputation management
    • eCommerce marketing
    • Amazon marketing

    Location:

    Arlington, Texas. But operational worldwide.

    Recent Awards:

    • Google Premier Partner
    • Inc 5000 Fastest-Growing Private Company (2019, 2018, 2017)
    • Fort Worth Inc.’s Entrepreneur of Excellence Award Nominee (2018)

    Perfect Search Media

    Perfect Search Media – The premier search and social agency

    This agency was established in 2010 as a digital marketing agency and is a Premier Google partner.

    The company focuses on ever-changing technology that is matched with continuous testing and analysis. Result tracking is gain specific and is embedded in their approach to technology use.

    With search engine optimization as a core speciality, Perfect Search Media are able to monitor campaigns and retarget to acquire optimal marketing gains.

    Transparency is key to their operations and clients are kept up to speed with all market developments on a frequent basis.

    Services:

    • Paid search
    • SEO and content development
    • Social media advertising
    • Display advertising
    • Web design

    Location:

    Chicago, Illinois. Operational worldwide.

    Recent Awards:

    • Premier Google Partner
    • Interactive Marketing Awards: Small Interactive Marketing Agency (2019 Shortlisted)
    • MarCom: Gold Award Outstanding Display Advertising (2018)
    • Inc. Best Workplaces (2018)
    • Timmy Awards: Best Tech Work Culture Finalist (2018)
    • Inc. 5000 (2017)

    Topspot

    Topspot internet marketing agency
    Topspot Digital Strategies

    Impressively, this agency still services their very first client from their founding in Texas US in 2003. The company has grown into a team of over 100 strong and focus primarily on web design development and search engine marketing.

    Topspot specifically caters to the US market and have team representation across the country.

    Their approach to marketing produces quality leads that are generated through customised digital strategies that deliver pre-qualified traffic. This results in increased sales growth.

    Topspot are a people-orientated agency and building lasting relationships is what they claim makes them unique.

    Services:

    • SEO
    • PPC
    • Analytics
    • Web design and development
    • Conversion optimization
    • Email marketing
    • Industrial marketing

    Location:

    Houston, Texas. But operational worldwide.

    Recent Awards:

    • AVA Awards: Gold and Bronze (2018)
    • Mobile Web Awards: Best of Industry (2017)

    Conclusion

    Deciding on what agency to use is not an easy task as you will be spoiled for choice. The best approach is to communicate with agencies who appeal to you and are familiar with your type of business.

    Find out all you can about the agencies and draw up a short list that you feel will benefit you most.

    You will get a feel for each agency by the manner in which they interact with you. You may give a tick to some and drop others off your list.

    Check to see how willing the agency is to guide you step by step through the process of selecting them.

    It may take a bit of time but you will match a great B2C/B2B agency with your business.

    Frequently Asked Questions

    What is a marketing strategy?

    A marketing strategy is a designed approach to make products or services known to a specified target market. The aim is to secure interest in what is being offered where such interest can be turned into positive leads that will result in sales or investments. For a detailed explanation of what marketing strategy is and what it should include, check our full guide.

    How to evaluate a marketing strategy agency?

    Check if they have experience working with clients in your industry, ask them about their business philosophy to see if it correlates with your organization's, request case studies, and read them carefully. For the full list of criteria, read this guide.

    What are the best marketing strategy agencies?

    We evaluated dozens of marketing strategy agencies and chose the best ones. In this article, you can read about each agency who chose and why we chose them.

    References

    • https://www.investopedia.com/terms/m/marketing-strategy.asp
    • https://www.monash.edu/business/marketing/marketing-dictionary/m/marketing-services-agencies
    • https://www.eventige.com/blog/full-service-marketing-agencies
    • https://www.acadialms.com/blog/how-to-evaluate-a-b2b-marketing-agency
    • https://themanifest.com/digital-marketing/agencies
    • https://influencermarketinghub.com/b2b-marketing-agency/
    • https://www.viralnation.com/?utm_source=IMH&utm_medium=IMH
    • https://www.disruptiveadvertising.com/
    • https://www.promodo.com/
    • https://www.jellyfish.com/en-us
    • https://www.mower.com/
    • https://greencrest.com/services/
    • https://www.atomicdust.com/
    • https://ignitevisibility.com/
    • https://thriveagency.com/
    • https://www.perfectsearchmedia.com/
    • https://www.topspot.com/
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