Resources - P2P marketing

7 Super Easy Ways to Find YouTube Influencers for Your Brand in 2021

Let me guess; your business started out so promising. You have a great product and your customer service is impeccable. Your marketing and affiliate programs are in place, and your website is on point. You’ve done everything right, yet your business isn’t growing. What are you missing? The answer is clear: influencers! You need to…

8 Best Cold Email Software to Launch Successful Campaigns in 2021 (Full Review)

Companies spend thousands of dollars on email marketing and social media posting to increase their sales and keep existing customers coming back. However, when it comes to the acquisition of new customers, cold emailing is still out there among the top best acquisition channels for both retail and tech companies. An efficient cold emailing campaign…

Online Reputation Management: The Full Guide and Best Tools for 2021

The definition of online reputation management can be explained as the ongoing task that serves to create, cultivate and maintain your business’ brand name. It is all about perception and managing that perception amongst consumers online. This includes: review monitoring social media monitoring review generation reporting and analysis response management sentiment analysis All of the…

Brand Loyalty: The Definition & 5 Ways to Built it to last in 2021

Loyalty might be the only thing that counts. A bold statement, eh? But, clearly when there are so many competitors offering competitive prices what’s to stop customers from swaying? Who’s to stop them from choosing a brand with steeper discounts? That’s why developing brand loyalty is crucial. The Difference Between Brand Loyalty and Customer Loyalty…

5 Successful Influencer Marketing Campaigns You Need to Emulate in 2021

Running successful influencer marketing campaigns can be challenging. First, there’s the time it takes to search influencer marketplaces for an influencer who can effectively promote your products. Then you have to manage the influencers to ensure they provide quality content and don’t cross the line. Ensuring that their content is relevant to your target audience…

The 9 Best Brand Ambassador Programs and How to Simply Create Yours in 2021

Is it becoming increasingly difficult to get your products in front of the right people these days? If you’ve fallen behind with your ambassador marketing strategy, it can be even harder as ad-blockers are also starting to deeply impact marketing budgets. What if we told you that old school is still cool? According to Global Web Index:…

8 Best Lead Generation Software for B2B and B2C in 2021

“Lead generation is a breeze,” said not a single business owner, marketing manager, or just anyone involved in this process. Regardless of the complexity and challenges businesses have to overcome, it’s still the critical aspect that directly influences the B2B and B2C bottom line. According to the statistics, 65% of businesses say that generating quality…

11 Demand Generation Strategies that will Skyrocket your Brand in 2021

When you think of demand generation, it may seem synonymous with lead generation but there are certain differences between the two. Think of the former as the step before entering the lead generating mode. So, what works for generating demands? To answer this, we’ll break down some of the key strategies involved in getting people…

10 Best Shopify Email Marketing Apps & Platforms in 2020

Looking for the best Shopify email marketing apps? If you’re having trouble finding the right one for your needs, we’re here to help! There are so many email marketing apps available, and many of them are quite similar in both features and prices. In such a sea of sameness, how do you find the right…

8 Best Affiliate Management Software And How to Manage Your Affiliates in 2021

There are many, many different affiliate management software solutions to choose from and it can be overwhelming to compare features, pros and cons, pricing… The list goes on! To simplify the process, we reviewed and rated dozens of platforms to narrow it down to this list of the 7 best affiliate managment tools. What do…

Top 42 Digital Marketing Experts & Influencers in 2021 You Should be Following [Updated]

Keep seeing the same 3 digital marketing experts in your LinkedIn feed? Or is your digital marketing strategy starting to look a little templated these days? Digital Marketers are some of the most versatile and creative professionals around, and they operate in such a broad, ever-changing landscape. We’ve curated a list of global experts and…

Retail Marketing Strategy: The Ultimate Guide for 2021 and Beyond+ Examples

Retail marketing as a whole doesn’t get the attention it deserves. Most people focus on e-commerce alone and the potential it has but, in reality, it only accounts for 14% of global retail sales. The other 86% comes from people walking into stores and buying products in person. This presents a unique opportunity to use…

10 Best Email Marketing Agencies for 2020-2021

Email marketing isn’t dead. In fact, it’s fully alive and still very effective- especially today! Maybe you have an email list just sitting on your computer that you’re not too sure what to do with. Or maybe you’ve been using your email list, but haven’t been able to use it to your business’s full advantage….

14 Best Influencer Marketplaces & Platforms in 2020-2021 and Beyond (Full-Review Updated)

Marketers, we’re going to tell you all about influencer marketplaces in this review. Are you’re still manually searching on Instagram, answering numerous DMs, and vetting hundreds of unqualified influencers? Stop right now. Influencer marketplaces and platforms are great solutions to reducing the amount of time spent on profiling and connecting with new influencers – time…

Partner Marketing: The Ultimate Guide for 2021

Are you wondering if you need to try a different business technique or tactic? Or maybe you want to dust off and remove some of the old marketing approaches, to bring in a fresh, new approach? Mmm… something to think about right! Take a guess how many B2B marketing strategies exist today? There are a…

10 Best B2B Marketing Agencies for 2020 -2021

Okay, let’s face the music. Finding an effective B2B marketing strategy can be frustrating at times. Especially if you’re doing it alone. It also isn’t easy keeping up with the dynamic stream of B2B marketing trends that are constantly evolving at an alarming pace! Just as you think you’ve caught up with them, then boom,…

10 Best Pay Per Click Agencies for 2020-2021

Are you searching for some of the best Pay Per Click Agencies out there, to help guide you through your ad campaigns? I bet you’re also a little tired of doing it alone or maybe you’re over the costly output with minimal return? When some people hear PPC they think ‘complicated!’ But when done the…

Marketing VS Sales: What’s the Difference & How They Work Together [+KPIs for each]

Years ago, product designers realized that throwing new designs without consulting with the manufacturing team is a total waste of time. Recently, sales and marketing functions have also realized that it isn’t enough to coexist. A better way is to work together and generate greater value for the organization. In fact, 67% of marketers report…

User Generated Content: 5 Smart Ways To Boost Sales in 2021

Some businesses are deeply deceptive, using questionable tactics to get ahead. Others commit to operating ethically and always aim for honesty. No matter how you run yours, however, you’ll run up against skepticism. People simply find it hard to trust brands. Can you blame them? This is certainly frustrating, though — particularly when you’re telling…

21 Best Magento 2 & 1 Extensions You should Install Today (2020-2021 Updated List)

Magento is one of the most well-known E-commerce platforms known to man, some might argue it’s even the most well-known one. They won’t be far off either. Even though Magento is so widely used by E-commerce entrepreneurs from all around the globe, many still find it somewhat complex, compared to Shopify for example. E-commerce platform…

5 Best Online Course Platforms for Creators in 2020-2021

Online learning and training have become an essential part of every online business. Creating and selling online courses can be very profitable and rewarding as well, many professionals achieved 6 and 7 figure incomes through their online courses. The whole elearning market is expected to exceed $300 Billion by 2025, and that includes both individuals…

Influencer Outreach: The Ultimate Guide for 2021 (Strategy, Tools, and Templates)

Imagine running an influencer marketing campaign with a celebrity on Instagram. The content gets thousands of views and likes. The influencer promises to increase engagement levels even further. Everything seems to be on the right track. But there’s a problem. For some crazy reason, you’re not selling anything. Despite high content engagement, you’ve managed to…

6 Best Persona Generators and How To Simply Create Yours (+ Examples)

When it comes to implementing digital marketing strategies, two words that get thrown around a lot are “customer personas”, and with good reasons. Choosing who your business is going after is by far the most important step to take, even before setting up the practical strategy itself. The necessity to create some kind of “prototype”…

Bulk Email Marketing: 10 Step Guide + Case Studies in 2020

Cold or bulk email marketing in the hands of smart marketers can be a huge boost to your sales and marketing strategy. However, people often misunderstand the true purpose of cold emails or they give up way too early. This has given the humble – yet powerful! – cold email a bad rap. Whether you’re…

The 14 Best Magento Email Marketing Extensions & Platforms in 2020 + Email Hacks to Increase Sales

Which Magento email marketing platforms should you be using? If you’re still scratching your head and feeling a little lost in the mix, you’re not alone. We know there are many email marketing apps available, and many of them offer quite similar features. So, how do you find the one that’s right for your online…

10 Best Customer Loyalty Program Software and Apps to Increase Customer Retention in 2020-2021 [Full Review]

12 Best E-commerce Agencies That Will Boost Your Sales

Do you want to take better advantage of the e-commerce boom? Well there’s no time like the present right? It comes as no surprise to a lot of us that the e-commerce world of marketing is growing bigger and better each and every year. It’s also worth keeping up to date with how this dynamic…

14 Best Referral Marketing Software [2021 Full Review]

Do you want to spread the word about your business to large numbers of people and do it in the most effective way possible? Well, referral marketing is certainly one of those sweet, hidden gems when it comes to marketing strategies. Referral marketing is fast becoming one of the most effective marketing strategies available today….

8 Super Easy Ways to Find Affiliates that will Sell Your Product in 2021

Are you wondering how to find affiliates for your product? Well, we have exactly what you are looking for. Let’s start with a little background info first. The eCommerce industry already recognizes that affiliate marketing is one of the most efficient ways to increase your sales as it is turning into one of the most…

Podcast Topics: The Simple Guide to Finding Captivating Topics in 2020

Podcasts have been around for a long time. Often free and easily available, they cover a variety of topics and help content creators to tap into every demographic or market. Driven with technology advancements and shift in how we consume content, podcasts have really picked up in recent times. Podcasts are a handy companion for…

Affiliate Commission Rates: How to Determine Yours in 2021

According to statistics, about 81% of brands use affiliate marketing, and its popularity is due to its effectiveness, as well as the opportunity to evaluate the success of the campaign and to pay for actual results. However, if you think about starting an affiliate program, calculating the commission rate can be a challenging task. Nobody…

7 Mindblowing E-commerce Email Marketing Stats [2020 Update]

Online retail is getting increasingly difficult every year, no question about it. You don’t need to be an experienced eCommerce professional to figure out how hard it is to find your place under the online sun and outperform hundreds of competitors in your niche. According to rough estimations, more than 20 million eCommerce websites are…

41 Customer Loyalty Statistics & 10 Benefits for SMEs [2020 Update]

Author Bio: Daniel Ndukwu is the founder of KyLeads. There, he helps small businesses and publishers understand their audience and grow their email lists using smart popups and quizzes.

9 Best Link Tracking Software for Marketers in 2020-2021

Is your Facebook campaign working? Are you wondering how many people have seen it or which demographic is clicking your ads the most? There are over dozens of questions that marketers face when trying to determine the effectiveness of their campaign. When you are running promotions across multiple channels, it is crucial to find out…

4 Types of Influencers in 2020 and How to Choose the Best Influencers

As influencer marketing keeps growing, more businesses are deciding to create their first campaigns. According to Business Insider, by 2022 the influencer marketing industry is expected to become a 15 billion industry. With that in mind, there is an opportunity for brands to launch a sponsored collaboration with an influencer. This will increase your brand…

14+ Best Performance Marketing Agencies in 2020 and How to Choose One [Worldwide Updated Review]

Outgrown your digital marketing agency? In the world of digital marketing, performance agencies are the ones doing the most to bring in tangible ROI for their clients. The hard part is finding the right fit for your business. Which is why review lists like these are so helpful. We’ve done the legwork for you and compiled…

The Importance of CRM in Digital Marketing in 2020

Customer relationship management, (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone that creates a sturdy base for the promotion and sales of any product or idea. Basically CRM is a set of applications that you will use to manage things like customer databases, customer interactions, and everything that…

Top 8 Influencer Management Platforms [2021 Update]

Are you using a spreadsheet to record and manage influencer lists? Are you using a spreadsheet to record and manage influencer lists? We’ve all been there! Spreadsheets do have their limits. If you are scaling up and are looking for a platform to support your influencer marketing efforts, consider an Influencer Relationship Management (IRM) platform….

Fake Follower Check: 5 Ways + Free Tools to Check if Your Influencers are Real [2020 Update]

Over 57% of American businesses use influencers as a way to increase awareness of their brand. With the help of a popular and well-respected influencer, you can open your business up to a new audience. However, you will need to do your homework before using a particular influencer to promote your brand. Below is some…

Discount Marketing: The Must-Read Guide in 2020 (PROs and CONs)

Let’s face it. Your business could have obtained 10X results by now if you only knew what to do and how to do it. There’s no limit when it comes to growth and no strict rules when it comes to improvising ideas. The problem is that most marketers and entrepreneurs forget that marketing is very…

4 Best Brand Ambassador Management Software in 2020-2021 [Review]

What are the most challenging parts of running an ambassador or influencer program? According to the 2019 Influencer Marketing Report: 36% of marketers stated that finding influencers to participate in campaigns and programs is the most challenging, while 24% chose “management of contracts and deadlines” as the most challenging. Did you know that there are…

Digital Marketing KPIs: The Most Important to Measure in 2020 and Beyond

Measuring digital marketing campaigns is critical for success. However, some marketers forget or neglect to do so. That’s like shooting the dark. They’re performing campaigns without knowing what’s working and what isn’t. On the flip side, that’s what KPIs are for. Key performance metrics are the numbers that matter to your business. And, while every…

Shopify Affiliate Marketing: 6 Best Apps + Full Guide for 2021 [Updated]

Is Shopify affiliate marketing really as easy as they say? In short: Yes! You could literally be making money while doing *almost* nothing. This is precisely why we’re going to explain why and how you should be leveraging the power of affiliate marketing to drive online revenue. And the best part? If you’re using shopify,…

The 13 Best Referral Programs- Ideas & Examples To Acquire More Customers (Inspiration Inside)

Any business owner knows that referral programs are the best way to gain more customers. The traditional word of mouth marketing built the system. Regardless of the type of business, referral programs help you acquire more customers along with other benefits. In my years as the owner of a business, I have seen that referrals…

5 Best Loyalty Programs and How to Simply Create Yours

Customer loyalty programs are a vital part of retail marketing strategies. Are you hunting for some inspiration for yours? With all the focus on complex gamification and personalization, simple and successful loyalty program ideas might be hard to come by. An easy way to find inspiration is from the “best in show” – those big…

Phygital: The Definitive Guide for 2021+Mindblowing Examples

You might already know the concept of Phygital Marketing from its previous iteration, Immersion Marketing. The new catch-phrase name conveys this marketing strategy’s meaning more clearly, though: Phygital = Physical + Digital. With 2021 finally here, there is a sense that the future has actually arrived. We have the technology to make almost anything possible,…

Referral Link: The Simple Guide (How,Why And When to Use One in 2020)

Referral links are ingrained in the digital marketing techniques associated with the current advertisement strategies of any company selling products or services. According to Market Force, 81% of online customers in the United States get influenced by social media feeds on friends and family to make purchase decisions. Also, 78% of these people consider social…

5 Easy Ways to Build Customer Loyalty and Its Effects on Your Business

Ever had difficulty retaining your current clients? Imagine this: you have the best product, the most advanced marketing tool, you’re actively engaging in social media, and you have pretty much established your brand in the industry. But there seems to be lacking. Somehow, you notice that you do not have recurring customers. Your customers are…

4 Powerful Affiliate Program Strategies to Grow Your Brand in 2021

Affiliate marketing is a terrific and versatile tactic for the modern ecommerce seller. You don’t need to reach all the way to your prospective customers. Using proxies, you can pass the buck to some extent. First, find people in good positions to reach your target audience. Second, give them chances to profit from passing on…

B2B Influencer Marketing: Statistics and The Future Of All Of This [2020 Reflection]

Possibilities and at the same time apprehensions regarding B2B influencer marketing are many. However, a lot of B2B marketers, in particular, consider influencer marketing not a fit for their business-to-business model, and this is where they go wrong with their calculations. Possibilities and at the same time apprehensions regarding B2B influencer marketing are many. However,…

Loyalty Marketing- The Definitive Guide for 2020 and Beyond

Loyalty Marketing has been a part of marketing strategies for years. Recently, it has started to emerge as a new wave of marketers turn their focus towards retention and loyalty. But, customer acquisition is everything, right? Nowadays, marketers are still investing the majority of their time and budget in the big question: “How do I…

Measuring and Increasing Customer Loyalty: 8 Simple Ways

Customer loyalty is an important part of a business’ success and turns one-time buyers into returning customers. You can implement strategies to acquire the customer, but it’s your job to enhance their customer experience and keep them coming back. In order to maintain customer loyalty, you need to actively invest in your customers and maintain…

Top 13 Influencer Marketing Agencies in 2020-2021 [Updated Europe & US review]

Finding the right influencer marketing agency for your brand can be a daunting task. So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you! Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience…

8 Best E-commerce Marketing Tools You Must Know About In 2020 and beyond

Ecommerce is more competitive than ever in 2020 and growing exponentially as a proportion of global sales. With platforms like Shopify, Woocommerce and even Magento, setting up an online store in this day and age is easier than ever. However, with growth comes sophistication, and this has led to some brilliant software development that assists…

Customer Marketing: The 2020 Guide [+ 3 Powerful Strategies & Examples]

Not all customers are the same. Of course, we know this! So, why are marketers still ignoring the immense impact that customer marketing strategies have on sales? This could boil down to a number of reasons such as: A lack of understanding of the definitions of customer marketing and retention strategies A disconnect between marketing…

Macro Influencers VS Micro Influencers : The Ultimate Review for 2021

If you’re struggling to navigate through the world of influencer marketing, you’re not alone. Looking at how complicated the strategies around micro influencers vs macro influencers can become, it’s no surprise that brands are starting to feel lost in the mix. The truth is, if you have a big-ticket brand budget you really don’t have…

The Best Retail Conferences You Must Attend in 2020-2021

UPDATE:Due to the COVID-19 some of the conferences listed here have been cancellled or moved online. We tried our best to update each conference for its new location and dates. In one of the most rapidly growing industries in the world, staying ahead of ecommerce trends is key to maintaining an edge over your competitors. This is…

Top 10 Affiliate Marketing Agencies in 2020 and How to Choose the Right One for You

Are you looking for the right affiliate marketing agency for your retail business? We know it can be quite a daunting experience, and you simply don’t have the time. But don’t worry, because we have done some of the heavy liftings for you. In this article, we’ll introduce you to some of the best affiliate…

Ambassador Marketing -The Definitive Guide for 2020 and Beyond

Is Ambassador Marketing the key to marketing in the 21st century? Yes, we think so! As an e-commerce business, if you are still stuck with the same old digital marketing strategy, then, you are probably missing out on tons of benefits that come with the next wave of influencer marketing strategy. So, what’s the new trend…