Healthcare is a complex and highly competitive space, with a unique set of marketing challenges and opportunities. Effective healthcare marketing bridges the gap between successful

Building and maintaining a good brand reputation is critical for success in an increasingly online world. With the internet and social media, in particular, consumers,

Crowdfunding marketing is the key to a successful crowdfunding campaign! Crowdfunding relies on a ‘crowd’ of people who will donate or invest small amounts to

Dealing with angry customers is inevitable and learning to deal with them effectively is an essential skill in business. Aside from the risk of losing

Hiring a marketer is one of the most important decisions you will make as a business owner – marketing can make or break your business.

Done right, employee rewards are a great way to motivate your employees, boost productivity and create a strong company culture. In 2022, company culture and

In 2022, businesses need to be nimble, flexible, and driven to succeed. Hiring an outsourced sales team is the quickest way to leverage expert skills

Marketing swag is a great choice for high-impact and low-cost marketing that can be used as a stand-alone strategy or to support all your marketing

Everyone loves great company swag, but it’s not just a one-and-done, feel-good freebie. It is a highly effective, and versatile, marketing tool. Done right, company

Trigger marketing is a highly effective marketing technique. It gives you a way to reach your contacts with relevant, personalized messages that are precisely timed

In this guide, you’ll learn everything you need to know about Buzz Marketing. Buzz marketing is a strategy that the world’s top brands use to

Today, you’ll learn about a powerful tool to reinvigorate your marketing: the RFM model. Coined by Hughes in the ’90s, RFM is a tried and

This article will cover everything on the importance of customer interviews, and how you can conduct them in the most effective manner.  Research reveals that

In this guide, we will cover how market segmentation in a B2B environment can help your business reach new heights, along with 6 easy methods

In this article, you will learn everything about one of the best ways to get deeper insights into your audience — Customer Profiling. Customer Profiling

In this article, we’re going to show you the power of customer engagement platforms and why every business needs one. When businesses engage with their

SMS Marketing is a tricky practice. Countless businesses and consumers give it a pretty bad name. And you, the merchant that considers using it, faces

When it comes to SMS blasting, there’s a thin line between skyrocketing your engagement and sales and getting your prospects annoyed by your brand. Bombarding

Lead generation is the pinnacle of marketing, but here’s the problem-businesses don’t have thousands of dollars to pour into it. Running a social media contest

High-quality, persuasive copywriting is an essential marketing component for every business. But unfortunately, most brands find that their copy doesn’t achieve their desired business objectives.

The reality is that most businesses have a vague idea of why their web traffic just doesn’t convert. And if you’re like most entrepreneurs, losing

In this guide, we’re covering everything you need to know to implement a successful customer-centric strategy for your business! We’ll cover what customer-centric means, the

Easily connecting with consumers and business partners is a shared challenge amongst almost every enterprise. But peer-to-peer-marketing makes this possible. Our detailed guide will cover