Lead magnets are a powerful way to boost traffic to your site, and increase your conversion rate. They’re one of the best ways to attract a new customer and establish a relationship with them, before they have even decided to try your business. Lead magnets provide useful targeting, communication and relationship building opportunities that you…

In this guide, you’ll learn everything you need to know about Buzz Marketing. Buzz marketing is a strategy that the world’s top brands use to get their products noticed. Big names like Dropbox, Uber and Slack all got their breaks by creating hype about their products before they even launched. Here, we’ll break down just…

In 2021, heat mapping tools are essential. Visitors to your website come for different reasons. Knowing how to improve their experience on your site will boost the optimization and management of your content, leading to a more rewarding experience for them and higher revenues for you. So, how do you find out exactly what our…

Today, you’ll learn about a powerful tool to reinvigorate your marketing: the RFM model. Coined by Hughes in the ’90s, RFM is a tried and tested segmentation model which gets results. It has an impressive track record: top brands like L’Occitane have seen their income increase by 25 times by using this RFM model. And…

This article will cover everything on the importance of customer interviews, and how you can conduct them in the most effective manner.  Research reveals that 86% of buyers are willing to pay more for a better customer experience. And what better way to improve this experience than getting to know what they want directly from…

In this guide, we will cover how market segmentation in a B2B environment can help your business reach new heights, along with 6 easy methods for B2B segmentation. These methods have helped well-established brands like Canon increase their market share up to 40% and save MetLife $800 Million in customer acquisition costs. Let’s get right…

In this article, you will learn everything about one of the best ways to get deeper insights into your audience — Customer Profiling. Customer Profiling has helped hundreds of brands across the globe segment their clients and reach out to them in a more effective manner. Read on to find out what customer profiling is,…

In this article, we will talk about how you can choose the right video marketing software for your business that helps create killer videos for your marketing campaigns. We will see how you can use these software to improve your marketing game and outshine your competition. These software have helped brands like Microsoft, CNN, P&G,…

Today we’re going to look at the best customer feedback software, how much they cost, and the pros and cons of each. Want to improve your conversion rates, lead generation, and customer retention? Choose any of these customer feedback management platforms! Customer feedback is becoming the secret ingredient to improved personalization, understanding consumers better, making…

In this detailed guide, we’ll unravel the meaning of a virtual influencer and how these influencers can help your business. We’ll also cover a few popular brands using virtual influencers for their marketing campaigns. “Robots are taking over”, says so many people. But with the rise of virtual influencers, there are so many advantages for…

In this article, we’re going to show you the power of customer engagement platforms and why every business needs one. When businesses engage with their customers through web chat, those consumers are likely to spend 60% more for every purchase! Webchat also has a customer satisfaction rate of an incredible, 85%! These statistics are through…

SMS Marketing is a tricky practice. Countless businesses and consumers give it a pretty bad name. And you, the merchant that considers using it, faces one challenge: Should I risk my brand’s reputation just to find a new profit revenue? And most of all, will it be worth it? The short answer is: it depends….

When it comes to SMS blasting, there’s a thin line between skyrocketing your engagement and sales and getting your prospects annoyed by your brand. Bombarding your prospects will hinder your brand reputation. While most marketers out there know about blasting text messages to generate revenue, not many of them do it, and those who do…

High cart abandonment and churn rates with low conversion rates are detrimental to a business. But combating this using a non-intrusive method like popups can be challenging. That’s why push notification services are what we’re going to discuss today. We can use push notifications for various purposes. Around 83% of businesses use push notifications for announcing new…

Is Shopify affiliate marketing really as easy as they say? In short: Yes! You could literally be making money while doing *almost* nothing. This is precisely why we’re going to explain why and how you should be leveraging the power of affiliate marketing to drive online revenue. And the best part? If you’re using shopify,…

In a world of abundance, branding plays a bigger role than ever before. Businesses that don’t invest resources in accurate and informative branding and storytelling are losing out big time. While branding might seem to only require basic design skills, it’s actually more complex and is best left to the pros. So, if you thought…

Marketing a product in the Esport world is not the same as other marketing environments. The E-Sport world is unique in so many ways. Therefore sole marketers or marketing teams that promote the beauty industry don’t necessarily know how to promote the Esport industry like a professional Esport marketing agency. Unfortunately, many marketing agencies claim…

Once businesses have developed a mobile app or game, the problem lies in marketing their product to the masses. Mobile marketing has its own novel techniques, so just your average marketing techniques won’t do the trick. The solution is simple. Hire a mobile marketing agency!  21% of Millennials open apps 50 times daily, and the…

Video marketing is one of the best ways to increase awareness, engagement, and conversions. Adding video content to all your marketing channels improves their performance by garnering attention, improving trust, and keeping your audience engaged for longer. The problem is, how do you regularly create great video content and how do you use it effectively,…

Many businesses find that they can generate traffic and traction, but this doesn’t optimize their bottom line one bit. This can be very frustrating! The solution is that these businesses need to ramp up their conversion rates. This is where hiring a CRO (conversion optimization rate) agency comes in. The process of CRO describes increasing…

Building a profitable software as a service (SaaS) company is challenging for many entrepreneurs. There is so much to do. If you’ve found yourself in this boat, you’ve come to the right place! This article will examine which SaaS marketing agency in North America and the UK can help your business. Annually, the SaaS market…

Virtual event platforms are essential software in 2021. No surprises there, in 2020 – a year of closed offices, social distancing, and travel restrictions – virtual events were up by 1000%! From events marketing to virtual trade shows, virtual events have become a mainstay of our daily lives, enabling everyone, from brands to content creators…

In 2021, Ambassador Marketing is the key to successfully reaching your target audience in the most authentic, credible and trusted way possible. Online and offline, we’re completely saturated with advertising messages. We’ve become all but immune to traditional advertising methods and we’re turning more and more to people like us for trusted and authentic recommendations….

Every business has those extra-special, extra valuable, VIP customers. They’re the ones who generate the most revenue for your business and the ones worth rolling out the red carpet for. The problem is, how do you identify them and how should you treat them to make sure they’re with you for life? In this guide,…

Companies spend thousands of dollars on email marketing and social media posting to increase their sales and keep existing customers coming back. However, when it comes to the acquisition of new customers, cold emailing is still out there among the top best acquisition channels for both retail and tech companies. An efficient cold emailing campaign…

When an affiliate marketing program is properly managed, it can be your most profitable marketing channel. The problem is that many businesses leap into building their affiliate program, without considering what it takes to manage it effectively.  Poorly managed affiliate programs falter and fail, draining company resources and wasting a massive opportunity for revenue generation….

Online learning and training have become an essential part of every online business. Creating and selling online courses can be very profitable and rewarding as well. Many professionals achieved 6 and 7 figure incomes through their online courses. The whole e-learning market is expected to exceed $300 Billion by 2025, and that includes both individuals…

Magento is one of the most well-known e-commerce platforms known to man, some might argue it’s even the most well-known. They won’t be far off either. Even though Magento is so widely used by e-commerce entrepreneurs, from all around the globe, many still find it somewhat complex, compared to Shopify for example. E-commerce Platform Statistics:…

Okay, let’s face it. Finding an effective Business to Business (B2B) marketing strategy can be frustrating at times. Especially if you’re doing it alone. It also isn’t easy keeping up with the dynamic stream of B2B marketing trends that are constantly evolving at an alarming pace! Just as you think you’ve caught up with them,…

In this guide, we’re looking at influencer marketing research, what it entails, and the tools you can use to create the most successful campaigns for your business. Influencers allow you to reach a huge, engaged and receptive, audience. With the rise of social media, influencer marketing has become a mainstream and extremely effective marketing channel….

Lead generation is the pinnacle of marketing, but here’s the problem-businesses don’t have thousands of dollars to pour into it. Running a social media contest is an excellent opportunity for your business to raise brand awareness and optimize its lead generation strategy.  We’re going to give you the seven steps for running a social media…

High-quality, persuasive copywriting is an essential marketing component for every business. But unfortunately, most brands find that their copy doesn’t achieve their desired business objectives. Either because of a lack of powerful copywriting software or just poor copy. We don’t want that happening for your business. So, we have all the details on what makes…

The reality is that most businesses have a vague idea of why their web traffic just doesn’t convert. And if you’re like most entrepreneurs, losing 90% of web traffic because they don’t convert is painful! It’s difficult watching your capital and time get flushed down the drain. For this reason, understanding how your marketing and…

In this guide, we’re covering everything you need to know to implement a successful customer-centric strategy for your business! We’ll cover what customer-centric means, the benefits and challenges of customer-centricity, and how to implement a successful strategy for your business in 2021.   Customer-centricity is a way of doing business that focuses on the needs…

Easily connecting with consumers and business partners is a shared challenge amongst almost every enterprise. But peer-to-peer-marketing makes this possible. Our detailed guide will cover the most beneficial information on peer-to-peer-marketing, including eye-opening statistics and the best strategies. Peer-to-peer-marketing is an old method of targeting and reaching out to stakeholders who are valuable to your…

Many E-commerce stores struggle to instill long-lasting trust in their consumers. Therefore, it’s essential to showcase the best and most persuasive customer reviews.  We’re going to dig into the best review apps for Shopify to win over customers and add creditability to your business.  Positive reviews prove to potential customers that your brand is legitimate,…

In this review, we’re looking at social proof apps for e-commerce stores and how they can help you build trust, credibility and boost your sales in 2021! We will cover what social proof is, how it works and why it is so important. We then go on to review the 6 best social proof apps…

Many online stores (like yours) contribute copious amounts of time, effort, and capital into making thier brands a success. But these online stores miss out on a fair amount of profit by not upselling. In this article, we’re going to speak about Upselling and the 7 Best Shopify Upsell apps to help you successfully get…

Every day we see Business-to-Consumer (B2C) loyalty programs all around us. However, Business-to-business (B2B) loyalty programs are far rarer. This makes acquiring the correct information to launch a successful B2B loyalty program and finding constructive examples very difficult. But we’re here to give you everything you need to know about B2B loyalty programs including, the…

This guide is all about the practice of customer appreciation! We’re going to look at what customer appreciation is, why it’s important and different ways of showing your customers that you appreciate them. We also give you some tips to make the most of your customer appreciation strategy in 2021.    We know you appreciate…

Do you want to accelerate your brand’s sales conversions?  You’ve come to the right place! This article will dissect how to build a Shopify landing page that drives insane sales in 2021. Landing pages are standalone webpages that encourage your target audience to take an action aligned with your business’s aim. For example, if your…

E-commerce CRM (Customer Relationship Management) software takes customer relations to the next level!  This article will take an in-depth look at why E-commerce CRM is a “must-have” for any online store. And which tools are currently the best in the market.  Maintaining and evolving customer relations are essential as it helps brands gain brand loyalty,…

In this guide, we’re covering how to develop a great referral marketing strategy and how to build a successful program for your business.   We will define referral marketing and discuss the benefits of referral marketing strategies. We then show you how to measure your progress and which metrics to use. Then we will show…

Employee advocacy platforms are essential for running a successful advocacy program! More and more businesses are harnessing the power of their employees to act as ambassadors and gain huge benefits in organic reach, improved trust, and brand awareness, and boost sales. The problem is that an employee advocacy program is hugely challenging to put together,…

It’s 2021 and we’re well and truly into the age of social media. As a business, you need to leverage your social media presence more than ever to succeed. Building brand awareness, a great reputation, and becoming an easily recognized and trusted company are key to success in the noisy marketplace of an online world….

In this guide, we’re covering what employee marketing is, why employee marketing is important and how to do it successfully. Internal marketing is just as important as external marketing. The importance of employee communication is a very well-established principle. However, communication and the transfer of information alone is not enough. When it comes to reaching…

In this guide, we’re exploring some of the amazing employee advocacy benefits and how an employee advocacy program can take your business to the next level! Every business needs a strong online presence, especially on social media, to build its reputation and become a trusted solution. People trust people much more than entities. Positive reviews,…

In this guide, we’re looking at 6 of the best employee advocacy programs, and key takeaways you can use in your program for success in 2021. As social media and online networking have become central to everyday life, so has social media marketing and selling. Employee advocacy is one of the most effective ways to…

Many companies have been hearing about data-driven marketing and feeling like they are missing out. This could be true and false at the same time.  If you have altered any marketing campaign based on results from an existing campaign, you have engaged in data-driven marketing. Does this mean you did it right? Regardless of the…

Generating leads and securing loyal customers can be one heck of a hassle. But nothing is impossible! Today we’re going to discuss how to leverage more consumers for your business using referral marketing. This marketing tactic, as the best referral programs prove, can accelerate your brand’s revenue by encouraging consumers to do business with you. …

In this guide, we’re going to show you how e-commerce help desk software will streamline your customer support to boost your sales. We’ll cover how it works, how it helps your business, the important features to look for and how to choose the best solution for your business. To make it even easier, we’ve also…

How can I generate more sales? A question most businesses are asking themselves every day. Well, you can remain with the tried and tested methods, but we all know it’s not the best way to remain competitive. But don’t throw away what works just yet! Rather look at ways to make it work better. The…

I’m sure you’ve heard the phrase “If it works, don’t mess with it”? Well, if this is true, then why bother with new ideas? And, if only digital marketing was this simple! The truth is that even if your marketing strategy is on point and has an excellent return on investment (ROI), you WILL NEED…

Looking for the best Shopify email marketing apps? If you’re having trouble finding the right one for your needs, we’re here to help! There are so many email marketing apps available, and many of them are quite similar in both features and price. In such a sea of sameness, how do you find the right…

Cold or bulk email marketing in the hands of smart marketers can be a huge boost to your sales and marketing strategy. However, people often misunderstand the true purpose of cold emails or they give up way too early.  This has given the humble – yet powerful! – cold email a bad rap. Whether you’re…

Let’s face it. Your business could have obtained 10X results by now if you only knew what to do and how to do it. There’s no limit when it comes to growth and no strict rules when it comes to improvising ideas. The problem is that most marketers and entrepreneurs forget that marketing is very…

Are you a small business owner or a marketing manager? Then you probably know about the struggles of keeping your customers loyal and increasing retention. We have the solution to this problem: loyalty software. It’s easy to integrate, doesn’t cost much, and it has lots of benefits for your company. In this article, you will…

Outgrown your digital marketing agency? In the world of digital marketing, performance agencies are the ones doing the most to bring in tangible ROI for their clients. The hard part is finding the right fit for your business. Which is why review lists like these are so helpful. We’ve done the legwork for you and compiled…

Email marketing isn’t dead. In fact, it’s fully alive and still very effective- especially today! Maybe you have an email list just sitting on your computer that you’re not too sure what to do with. Or maybe you’ve been using your email list, but haven’t been able to use it to your business’s full advantage….

Referral links are ingrained in the digital marketing techniques associated with the current advertising strategy of any company selling products or services. According to Market Force, 81% of online customers in the United States get influenced by social media feeds or friends and family to make purchase decisions. Also, 78% of these people consider social…

Customer relationship management (CRM) is a critical component of a successful digital marketing campaign. CRM is the backbone that creates a sturdy base for the promotion and sales of any product or idea. Basically, CRM refers to a set of applications that you will use to manage things like customer databases, customer interactions, and everything…

Are you searching for some of the best Pay Per Click Agencies out there, to help guide you through your ad campaigns? I bet you’re also a little tired of doing it alone or maybe you’re over the costly output with minimal return? When some people hear PPC they think ‘complicated!’ But when done the…

Software review websites are a great way to introduce and present your solution to potential customers. They offer a level of trust and recognition for your brand and their ratings and reviews significantly influence purchase decisions. With an overwhelming number of software review websites available, it can be challenging to select the right one! To…

Let me guess: your business started out so promising. You have a great product and your customer service is impeccable. Your marketing and affiliate programs are in place, and your website is on point. You’ve done everything right, yet your business isn’t growing. What are you missing? The answer is clear: influencers! You need to…

Podcasts have been around for a long time. Often free and easily available, they cover a variety of topics and help content creators to tap into every demographic or market. Driven by technology advancements and a shift in how we consume content, podcasts have really picked up recently. Podcasts are a handy companion for all…

The definition of online reputation management can be explained as the ongoing task that serves to create, cultivate and maintain your business’ brand. It is all about perception and managing that perception amongst consumers online. This includes: Review monitoring Social media monitoring Review generation Reporting and analysis Response management Sentiment analysis All of the above…

Over 57% of American businesses use influencers as a way to increase awareness of their brand. With the help of a popular and well-respected influencer, you can open your business up to a new audience. However, you will need to do your homework before using a particular influencer to promote your brand. Below is some…

Satisfied customers are NOT always loyal. In the words of customer service expert, Shep Hyken: “There’s a big difference between a satisfied customer & a loyal customer. Never settle for satisfied.” Your business needs loyal customers, especially if you sell products or services that thrive on repeat purchases. So if you: Sell apparel Run a…

Brand loyalty might be the only thing that counts.  A bold statement, eh? But, clearly when there are so many competitors offering competitive prices what’s to stop customers from swaying? Who’s to stop them from choosing a brand with steeper discounts? That’s why developing brand loyalty is crucial for lasting success. The Difference Between Brand…