Partner marketing, when it’s done right, opens up some incredibly valuable marketing channels. We’re surrounded by marketing messaging 24/7 and we’ve become very good at blocking it out.
Partner marketing lets you cut through all the noise and reach people in a more meaningful, and trusted way.
But, what exactly is partner marketing? And how do you do it right?
Partnership marketing involves a lot of moving parts and a wide range of expertise to pull off properly. And that is where a partner marketing agency comes in.
Experienced agencies know how to set your partner marketing programs and campaigns up for success, how to reach the right, strategic partners, and how to integrate your partner marketing into your overall marketing strategy.
Agencies can help you get it all set up and show you how to run it properly yourself, or they can do it all for you. Whatever your needs are, a good partnership marketing agency will help you get results, and set you up for sustainable growth.
So, which partner marketing agencies are the best? What services do they offer? And how do you choose the right one for your needs?
Today, we’re breaking it all down for you with a quick overview of what partner marketing is, what services a good agency should offer, and a full review of the best partner marketing agencies to choose from!
Let’s dive right in!
Partner marketing (or Partnership marketing) is a collaboration between a business and another business or individual that benefits both parties. Collaborating helps both parties achieve their marketing and business goals, such as increased brand awareness, trust, credibility, lead generation, and sales.
There are numerous types of partnership marketing, including affiliate, referral, and influencer marketing, as well as co-branding, sponsorships, and content collaborations.
Around 75% of global sales now pass through indirect channels and networks, partnerships, and alliances are more important than ever.
Check out this video by Yanik Ottenbreit for more on partnership marketing and what it involves:
Summary: What’s Partner Marketing?
Partnership marketing is the marketing collaboration between a business and another business or individual. that benefits both parties. Some examples of partnership marketing include affiliate, referral, and influencer marketing, as well as co-branding and sponsorships.
Partner marketing is complex and often involves several different strategies that work together, such as an influencer marketing campaign and an affiliate program that support each other. The partner marketing services you need will depend on your unique business needs and how you’re marketing your brand.
That said, let’s take look at the most common services a partner marketing agency can provide:
Affiliate marketing is a win-win strategy that involves working with a content creator, such as a blogger or an influencer, to advertise and promote your product or service to their audience.
Through a combined marketing strategy that promotes each partner’s product or service, partners cross-promote each other to their respective audiences. Moreover, their audiences usually don’t overlap very much, so they each tap into a demographic otherwise unavailable to them through conventional marketing channels.
When a brand publicly sponsors a third party in exchange for visibility and views, this is known as a sponsorship. Sponsors can support events, public figures such as athletes or musicians, content creators, their channels, or individual pieces of content such as a popular creator’s YouTube video.
Influencer marketing is when a brand’s product or service is promoted to its followers by an influencer or industry expert in exchange for a fee, free products, or perks. Furthermore, influencers benefit from creating content for brands because it becomes part of their channel’s content and provides value to their followers.
When a brand adds another brand’s products or services to its bundle, it is referred to as distribution partnership marketing. As a result, the brands gain access to each other’s distribution networks.
Referral programs, like affiliate and loyalty marketing, involve a brand partnering with individuals who will refer people to the brand in exchange for an incentive, reward, or commission. Furthermore, consumers consider word-of-mouth to be 2 to 10 times more trustworthy than paid advertisements, making referral marketing an excellent tool.
Summary: What Services Does a Partner Marketing Agency Offer?
Location: New York City and fully remote with employees across the US
Number of Employees: 51 – 200
WHY CHOOSE THEM?
PartnerCentric is a leading partner marketing agency that specializes in affiliate and performance marketing. It provides expert, strategic, data-driven, and proprietary tech-enabled services for every aspect of your partner marketing.
PartnerCentric creates bespoke “speed to value” strategies designed to achieve real results and address your unique challenges as quickly as possible. If you’re looking for an expert agency that is all about performance and strategic but deeply meaningful relationships, PartnerCentric is an excellent choice.
PartnerCentric is a leading partner, affiliate, and performance marketing agency that offers a full suite of expert partner marketing services.
In addition to a wide range of expert services, PartnerCentric’s patented technology platform, Control Suite, is an all-inclusive solution for optimizing affiliate campaigns and maximizing profitability using data and advanced analytics.
PartnerCentric takes a performance-focused approach and specializes in creating bespoke “speed to value” strategies for its clients.
These strategies are designed to achieve your unique business goals and drive rapid growth and revenue while addressing your unique challenges.
A culture of boundary-pushing performance, transparency, and independence has resulted in exceptional success in partner marketing and an impressive client list.
PartnerCentric is fully woman-owned, WBE certified, and the largest independent partner marketing agency in the USA. The agency operates fully remotely, with team members across the US.
Its team consists of skilled experts in data-driven partner marketing, with all the knowledge and experience needed to create customized strategies that achieve real results and drive meaningful, sustainable growth and revenue for your business.
PartnerCentric works with clients of all sizes, from start-ups and SMEs to global brands. No matter where you are in your partner marketing journey, PartnerCentric can help you achieve your goals and grow your business.
Location: London, UK, with offices in Bulgaria, Thailand, Singapore, Egypt, and South Africa
Number of Employees: 201 – 500
WHY CHOOSE THEM?
Brave Bison is an award-winning, full-service digital marketing agency. It offers comprehensive digital marketing services, including partner, affiliate, influencer, and performance marketing. Their affiliate and influencer marketing expertise, combined with strong creative and even stronger data and analytics, makes Brave Bison an excellent option.
Brave Bison is a full-service digital marketing agency based in London, with hubs in Europe, Africa, and Asia. It is an agency that offers comprehensive services for everything from partner marketing to social media and paid marketing. Brave Bison has multi-regional experience and expertise as a global agency, which benefits anyone looking for an agency to help them with cross-border partnership programs. Brave Bison is also a tech-centered agency that combines the creative with the technical to provide modern digital marketing solutions that get results.
Location: Chicago, Illinois, USA
Number of Employees: 11 – 50
WHY CHOOSE THEM?
Hamster Garage is a leading partnership and affiliate agency that works with a wide range of partnerships, from traditional affiliates and brand partnerships to social media influencers and podcasters.
Hamster Garage is a great choice if you’re looking for an expert, performance-focused agency that will function seamlessly with your in-house teams or do it all for you.
Hamster Garage was established in 2019 by the experts behind Airbnb’s partner marketing efforts that set the brand up to be what it is today.
Despite being a relatively young agency, Hamster Garage has an exceptionally strong track record and a client list that includes the likes of Canva, Turo, Bloomscape, and Brex.
Hamster Garage offers end-to-end partner marketing services, including affiliate marketing, influencer marketing, and brand partnerships.
It takes a performance marketing approach that ensures real, measurable results.
Hamster Garage’s team of expert marketers have decades of experience and all the skills needed to create a bespoke partner marketing strategy for your brand, find and recruit the right mix of high-value partners, and manage your program from A to Z.
Hamster Garage is an excellent choice if you’re looking for an agency that can do it all for you or work seamlessly with your in-house team and function as an extension of your business.
Locations: Richmond, British Columbia
Number of employees: 36
WHY CHOOSE THEM?
All Inclusive Marketing Inc. was founded in 2009 and provides an all-inclusive digital marketing experience, focusing on partner marketing and affiliate marketing in particular. They have a good track record of achieving great results for their clients.
All Inclusive Marketing Inc. was founded in 2009 in order to provide an unparalleled all-inclusive digital marketing experience. Their clients, team, and stakeholders continue to dominate their respective industries due to a focus on thought leadership, improved performance, close relationships, and top-tier knowledge.
Their goal is to engage each client and team member individually through leadership, knowledge, open communication, and innovation in order to provide an excellent All Inclusive Digital Marketing experience that accelerates outcomes.
Locations: Sheridan, Wyoming, USA
Number of employees: 47
WHY CHOOSE THEM?
Monster Claw, which was established more than ten years ago, is a leading B2B marketing agency that provides a comprehensive range of partnership marketing services. It has been recognized as one of the top affiliate marketing agencies in the world.
Monster Claw, which was established more than ten years ago, is one of the best B2B advertising and marketing firms in the world and is ranked as one of the Top 3 Affiliate Marketing Agencies globally.
They like helping businesses grow, and they know that a strong and reliable team is the foundation of any business.
Over the course of their ten-year journey, they have also grown into a full-service digital marketing agency that offers everything you need to grow your business in one place.
Locations: Park City, Utah, USA
Number of employees: 5
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WHY CHOOSE THEM?
Clique Affiliate Marketing is an agency that connects brands each other and their customers through customized partner marketing services. They offer great affiliate marketing services and can optimize existing programs as well.
Clique Affiliate Marketing is a partner marketing agency that specializes in the use of partner marketing to connect lifestyle and passion brands with influential customers.
Furthermore, their diverse customer base includes both large and small businesses operating in a wide range of markets. They are well aware that forming partnerships with endemic websites and influential people will result in the acquisition of loyal customers, and they’ve built their business model on it.
Locations: Sydney, Australia
Number of employees: 21
WHY CHOOSE THEM?
Splendid Group is a specialized B2B agency helping technology companies and brands grow with strategic partner marketing and customized programs for their clients.
Splendid Group is a specialized business-to-business agency founded to ensure that technology companies and brands are better understood in an ever-changing and evolving world.
They have a thorough understanding of the subject and are laser-focused on combining cutting-edge technology with human insights to generate “creative accelerant” ideas.
As a result, marketing leaders who choose to add Splendid to their team will always benefit greatly from the company’s global agility as well as their commercial innovation.
Locations: Los Angeles, California, USA
Number of employees: 9
WHY CHOOSE THEM?
NYMO.CO specializes in assisting D2C brands to grow their revenue through the addition of new customers through their expert partner marketing services. They also have a focus on performance marketing, which influences the way they approach their partner marketing to achieve tangible outcomes.
NYMO.CO specializes in assisting D2C brands to grow their revenue through the addition of new customers, with a 4-5x ROI.
Furthermore, NYMO.CO, an affiliate marketing consultancy that focuses on partnerships with a pay-for-performance approach, helps emerging brands grow. They have been doing digital marketing for more than ten years and work tirelessly to get the best results for their clients. They are also an experienced partner marketing firm, utilizing its resources to increase sales for its clients.
Locations: Manchester and Preston, UK
Number of employees: 36
WHY CHOOSE THEM?
Soap Media is an award-winning, market-leading digital and partner marketing agency that combines innovation and strategic thinking, always putting its partners first.
Soap Media is an award-winning, market-leading digital marketing firm with offices in Preston and Manchester. They combine innovation and strategic thinking, always putting their partners first.
“Your Partner in Digital,” their company’s mission statement, pervades everything they do. It embodies its brand and produces exceptional results that embody this maxim. Since its inception in 2005, they have successfully expanded and improved its distinct omnichannel approach, collaborating with top companies across a wide range of industries.
Locations: Plymouth, UK; London, UK
Number of employees: 11
WHY CHOOSE THEM?
Optimus Performance Marketing focuses on partnership marketing for e-commerce businesses, with the aim of generating growth and revenue. They have a solid track record and have achieved some impressive results for their clients.
Optimus Performance Marketing is an online marketing firm dedicated to increasing the growth and sales of eCommerce businesses.
In 2006, they noticed a demand for competent, reasonably priced affiliate management services and therefore began as a profitable full-service digital marketing firm with offices in Plymouth and London. The incredible brands they work with now respect and trust them and have evolved and added new clients along the way by consistently producing results.
Partnership marketing is the perfect way to tap into a target demographic that you might otherwise miss out on. And what’s more, these strategic relationships help both your brand and your partner grow revenue, boost sales and increase brand awareness.
But to pull off a partnership marketing strategy is extremely challenging; that’s why using an agency is a perfect solution – saving you time and money better spent elsewhere.
These are the top agencies to choose from so it’s up to you to choose the one you think will be the best for your company.
If you’d like to learn more about partnership marketing and how it works before you choose an agency, check out our comprehensive Partnership Marketing Guide.
A partner marketing agency is a company that helps your brand to find and collaborate with a partner company or person. This partnership could be an affiliate, someone willing to refer your brand, other brands in a different niche, or an influencer who has access to your target audience. Read the full review for more on what partnership marketing involves, and the best partner marketing agencies to work with. Partnership marketing is a collaboration between businesses, or with an individual, that benefits both parties to achieve their marketing and business goals, such as increased brand awareness, trust, credibility, lead generation, and sales. Types of partnership marketing, including affiliate, referral, and influencer marketing, as well as co-branding, sponsorships, and content collaborations. Read the full review to learn more about partner marketing. Some examples of Co-branding partnerships include BMW & Louis Vuitton, Uber & Spotify, GoPro & Red Bull, and Apple & MasterCard. Read the full review to learn more about partner marketing and the top partnership marketing agencies that are leading the way with co-branding and other forms of partner marketing.
Frequently Asked Questions
What is a partner marketing agency?
What is partnership marketing?
What are examples of Co-branding partnerships in business?
A partner marketing agency is a company that helps your brand to find and collaborate with a partner company or person. This partnership could be an affiliate, someone willing to refer your brand, other brands in a different niche, or an influencer who has access to your target audience. Read the full review for more on what partnership marketing involves, and the best partner marketing agencies to work with.
Partnership marketing is a collaboration between businesses, or with an individual, that benefits both parties to achieve their marketing and business goals, such as increased brand awareness, trust, credibility, lead generation, and sales. Types of partnership marketing, including affiliate, referral, and influencer marketing, as well as co-branding, sponsorships, and content collaborations. Read the full review to learn more about partner marketing.
Some examples of Co-branding partnerships include BMW & Louis Vuitton, Uber & Spotify, GoPro & Red Bull, and Apple & MasterCard. Read the full review to learn more about partner marketing and the top partnership marketing agencies that are leading the way with co-branding and other forms of partner marketing.