11 Best Cold Email Software in 2020 and Beyond (Full Review)

Companies spend thousands of dollars on email marketing and social media posting to increase their sales and keep existing customers coming back.

However, when it comes to the acquisition of new customers, cold emailing is still out there among the top best acquisition channels for both retail and tech companies.

An efficient cold emailing campaign can drive growth and have an amazing ROI.

So, what is Cold Emailing?

Cold emailing is an unsolicited email sent to a receiver without prior contact. Usually, companies use it to get in touch with people who could be potentially interested in their products or services.

Cold emails are not necessarily considered as spam. As companies who are doing it right target specific audiences that are genuinely interested in what they have to offer. The key to cold emailing is to target the right audience and truly provide value with your email content.

When a company or an individual decides to bombard an audience with irrelevant and unwanted content, this practice is called spamming.

Essentially, cold emailing works as an advertisement that a receiver can opt-out from any time so they don’t receive similar emails in the future. Cold emailing can be a repetitive work as marketers will have to do endless copying and pasting. That’s where a cold email software will come in handy.

The 11 Best Cold Email Software


With an easy-to-use interface and powerful features, Snov is another popular software designed for cold emailing. Snov allows you to automate your email campaigns and save time. You can also download the Snov extension for Google Chrome that lets you find someone’s email address on a website.

Snov- cold email tool

You can set triggers that will notify you when a person opens your email. Another automated action that you can set is a follow-up email if a user opens your email, but does not reply.

Snov- cold email tool- dashboard

Finally, with the Domain Search Tool, you can find an email address that is attached to a certain domain name.


– Email Finder

– Easy-to-Use Interface

– Drip Campaigns

– Email Verifier That Validates all Email Addresses


– Does not Feature an “Unsubscribe” Link

– Does not Show the Most Used Email From Each Contact When Given Multiple Email Accounts


– Small Plan: $29 month/user

– Medium Plan: $49 month/user

– Large Plan: $79 month/user

– Extra-Large Plan: $139 month/user

Website: snov.io


Woodpecker is the best tool for B2B companies who contact prospective clients via automated personalized emails. Woodpecker is specially designed for cold emails and follow-ups. You can send your cold emails directly from Gmail, Office 365, or Exchange accounts.

Woodpecker- cold email tool

It integrates with Zapier and Salesforce. They claim to be one of the most secure software for automated campaigns. Further, it is a great choice for teams who need to collaborate, share lists of contacts, and/or blacklist domains.

Woodpecker screenshot2


– Cost Effective Tool

– You can Run Email Campaign in 5 Minutes

– Simple to Use


– More Suited for Cold Emailing, Than a Subscribers List

– No A/B Testing

– Opt Out Links are not Easy to Do


Start-up – $40 per seat/month

Team Pro – $50 per seat/month

Enterprise – Custom Pricing

Website: woodpecker.co


Klenty is a sales engagement platform that can be used to send personalized emails and follow-up at scale. Your sales team can eliminate all the repetitive tasks of reaching out to your prospects so that you can save time and focus more on closing deals.

Klenty Screenshot1

Klenty allows you to auto-import prospects using Google sheets and CRM. It has advanced email campaign features like drip campaigns, event-triggered emails, A/B testing, delivery window, throttling, etc. It also provides excellent dashboards to view campaign metrics and team reports.

Klenty Screenshot 2

Also, the best part about Klenty is that it has deep integration capabilities with CRMs like Pipedrive, Salesforce, Hubspot, Zoho, and Freshsales. You will be able to create automated workflows that will save a lot of your time.


-Very Good CRM Integration Functionalities


-Customer Support is Really Helpful


– Limitation of 700 emails per day for every connected email id


Free Trial – 14 Days

Tall – $30 per user per month

Grande – $60 per user per month

Venti – $100 per user per month

Website: Klenty.com

Bonus: Hubspot’s 25 Cold Email Templates. Free & Ready-to-use


Take your sales outreach to a whole new level with Reply. With this dashboard, you can set up an email campaign with follow-ups, and then do split tests to improve your conversion rate.

Reply- cold email tool

One of the best things about Reply is its powerful reporting system. This system shows you all the data and indicators for your email campaigns, including delivery, open rates, link clicks, bounced emails, and more.

Reply- cold email tool benefits

You can filter certain users from your queue of automated emails depending on their actions. Additionally, it lets you setup personalized email campaigns.


– A Lot of Features

– Easy Setup and User Friendly

– Powerful Automation Feature

– You can Set a Campaign and Forget About it

– Collaboration Tool for Email Marketing Teams


– High Pricing per Number of Contacts

– It’s Difficult to Organize Lists in the App

– Targeted Toward Advanced Users Who Want to Dive Into the Email Marketing World


$55/User to Contact 1,000 people per month

$70/User to Contact 3,000 people per month

$90/User to Contact 30,000 people per month

Website: reply.io

Hidden Content

5.Atomic Email Studio

This is a powerful all-in-one instrument for crafting cold email campaigns, that includes professional components for all stages of the mass mailing. So, you won’t have to use any additional software. With the help of Atomic Email Studio, you can:

  • parse emails on the web;
  • check if the contacts are valid;
  • edit email lists;
  • create and send newsletters.

Atomic studio

You can set finding emails by keyword or on a certain website. Also, it’s possible to collect them from your mailbox and social networks.

There are two separate components for extracting emails from the Whois database (the base which contains the information about the owners of websites) and local files.

Atomic software

Advanced contact lists editing is available. You can split, merge, mix-and-match them, remove duplicates and incorrect addresses.

The software has a built-in SpamAssassin which will check if the newsletter would look suspicious for spam filters.


  • A quick search of emails on the Web by keywords or from certain URLs;
  • Extracting addresses from Whois database, local files, your mailbox, social networks;
  • Emails verifying;
  • Advanced contact list editing;
  • Free ready-made templates;
  • SpamAssassin — the tool which evaluates the risk of being blocked by filters and gives advice how to improve the newsletter;
  • The function of postponed sending.


  • Old-fashioned interface.


Free trial – 7 days

Full version – $229

Website: https://www.massmailsoftware.com/studio/


If you are an advanced user and are looking for a feature-rich solution for cold emailing, SmartReach is exactly what you need. You can set a custom time for people depending on time zones so that they receive emails during the day.

SmartReach- Cold email tool

Additionally, you can send personalized email, just like with any software from this list. SmartReach supports all popular email clients including Gmail, Zoho, Outlook, Mailgun, and Microsoft Exchange. You can use this software for free and send up to 100 emails per month.

SmartReach- cold email - dashboard


– Custom Send Time for Emails

– Personalized Emails

– Supports Numerous Email Clients

– Easy-to-Use Interface


– None


Standard Plan: $24 per month/user

Ultimate Plan: $59 per month/user

Website: smartreach.io


MailShake is one of a few software that allow you to send cold emails from your Gmail account. Besides Gmail, you can also integrate this software with other popular tools like Zapier, Pipedrive, Google Sheets, and Hubspot CRM.      Mailshake - cold email

With MailShake, you can do A/B tests, track link activity in the emails you send, and track conversions. They feature amazing email templates separated into categories depending on your goals, i.e., sales email, link building, or PR email.

Mailshake dashboard

MailShake is used by popular online magazines such as Forbes, Entrepreneur, The Huffington Post, and HubSpot. You can try their apps for Android and iOS.


– A/B testing

– Drip Campaigns

– Pre-made Email Templates

– Event Trigger for Emails

– Mobile-Optimized Emails

– WYSIWYG Email Editor


– It Counts “Out-of-Office” Emails as a Lead


Basic – $29/month

Pro- $49/month

Omni – $99/month (30-day Money-Back Guarantee)

Website: mailshake.com


Close is a useful productivity platform for salesmen that allows you to send more emails and make calls. Additionally, all information about your leads and contacts will be stored in one place. For example, you can send an email and then call the person and tell more about your product.

Close- cold email tool

You can load email templates into Close, and it will automatically fill them in with all of the right information. You can collaborate with your sales team using this software and automate numerous tasks to save time.

Close- cold email tool dashboard


– Store Unlimited Leads and Contacts

– Data Import and Export

– Excellent Customer Support

– Email Auto-Tracing

– The Best Tool for Cold Calls


– Does not Allow You to Import Bulk Emails

– Expensive Price per User

– Not Worth it if You Don’t Make a Lot of Cold Calls


Basic – $65/month

Professional – $95/month

Business – $145/month

Website: close.com

9.ColdEmail.Ai (Previous Leadcooker)

ColdEmail.Ai is an alternative software to MailShake and is a feature-rich software for Gmail users. You can also sort your prospects by filters and tags. ColdEmail.Ai is a cloud-based tool, meaning you can access your data anywhere with an internet connection.

Leadcooker- Cold email

The tool allows you to see the status of every email you sent in real-time. Besides, it gives you an ability to set automated follow-ups and autoresponders as a trigger to a user’s action.

Leadcooker- cold email tool- dashboard


– Your Emails Come Straight From Your Gmail Account

– Easy to Navigate

– Pre-Made Email Templates


– Need To Learn How the Tool Works

– Mobile Inaccessibility

– Works Only With Gmail


– Starter – $5.99/month

– Standard – $19.99/month

– Team – $39.99/month

Website: https://coldemail.ai/


With AutoKlose, you can find, target, and nurture your prospects hassle free because it automates all of your email tasks. AutoKlose comes with some amazing features, such as drip email campaigns, lead generation, and CRM integration. You can also send a large number of emails at once.

Autoklose- cold email tool

Further, you can turn your cold emails into warm communications using their follow-up option. Based on your interactions with emails, the tool sorts your contacts into warm and cold folders. You can integrate AutoKlose with different email platforms and Salesforce.

Autoklose- cold email- dashboard


– Contact Import and Export

– Lead Database Integration

– Contact Discovery

– Minimalist Interface


– Not User-Friendly


Starter – $49.99 user/month

Small Business – $49.99 month/user

Enterprise – Custom Pricing



Outreach is an all-in-one platform that makes your sales team’s work more efficient. It is one of the most useful software for salesmen since it allows you to not only send cold emails, but to also make calls to other regions and countries.

Outreach- cold email tool

Additionally, they have an SMS integration feature that lets you reach your potential customers via phone. It also provides you some additional info about your prospects that allows you to send more personalized emails. While Outreach offers you a wide range of features, they also have the highest cost.

Outreach- cold email tool- dashboard


– Great Chat Support

– Many Different Integrations

– Many Useful Features, Including Calls to Different Countries


– Long Wait Time for Bulk Emails

– The Integration with Gmail and Salesforce Could be Better


– You can request pricing on their Website

Website: Outreach.io

Cold Emailing Best Practices

Before you decide what software to use for your next campaign, we highly recommend you to watch this video by Sujan Patel the founder of Mailshake:


Email marketing is one of the most important channels for lead generation. Combine your experience with useful cold email software listed above and you’ll achieve success in your campaigns. These software allow you to make your work easier and faster. Evaluate and select the tool that suits your needs and available resources.

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