10 Best Cold Email Software to Launch Successful Campaigns in 2021 (Full Review)

Companies spend thousands of dollars on email marketing and social media posting to increase their sales and keep existing customers coming back.

However, when it comes to the acquisition of new customers, cold emailing is still out there among the top best acquisition channels for both retail and tech companies.

An efficient cold emailing campaign can drive growth and have an amazing ROI.

So, What is Cold Emailing?

Cold emailing is an unsolicited email sent to a receiver without prior contact. Usually, companies use it to get in touch with people who could be potentially interested in their products or services.

Cold emails are not necessarily considered spam. Companies who are doing it right target specific audiences that are genuinely interested in what they have to offer. The key to cold emailing is to target the right audience and truly provide value with your email content.

When a company or an individual decides to bombard an audience with irrelevant and unwanted content, this practice is called spamming.

Essentially, cold emailing works as an advertisement that the receiver can opt-out from at any time so they don’t receive similar emails in the future. Cold emailing can be repetitive work as marketers will have to do endless copying and pasting. That’s where cold email software will come in handy.

The 10 Best Cold Email Software

1. SmartReach

If you are an advanced user and are looking for a feature-rich solution for cold emailing, SmartReach is exactly what you need. Your emails would have a better chance of getting a response thanks to their advanced hyper-personalization and advanced scheduling; where you can send emails in your prospect’s timezone.

SmartReach.io supports all popular email clients including GSuite, Office365, Outlook, Mailgun, and SendGrid.

Smartreach screenshot

It puts an extensive focus on email deliverability and provides a suite of built-in tools like list-cleaning (Email validation), Warm-Ups, and Spam Tests.

Smartreach reporting

It is ideal for bigger teams and agencies owing to their team-centric features like Role-based permissions, Team level settings, Agency dashboard to view and manage multiple clients, etc.

Pros:

– Custom Send Time for Emails

– Personalized Emails

– Supports Numerous Email Clients

– Easy-to-use Interface

– If-this-then-that, like Workflow Automations

– Account-based Sales

– Dedicated Plan for Agencies

Cons:

– None (that we could find at least)

Pricing:

Standard Plan: $24 per month/user

Ultimate Plan: $59 per month/user

Website: smartreach.io

 2. Woodpecker

Woodpecker is the best tool for B2B companies who contact prospective clients via automated personalized emails. Woodpecker is specially designed for cold emails and follow-ups. You can send your cold emails directly from Gmail, Office 365, or Exchange accounts.

Woodpecker Screenshot

It integrates with Zapier, Salesforce, and a wide range of other business tools.

They claim to be one of the most secure software for automated campaigns. Further, it is a great choice for teams who need to collaborate, share lists of contacts, and/or blacklist domains.

Woodpecker offers sophisticated functions that include A/B testing, if-campaigns to move prospects to alternate streams, manual tasks to include non-email actions in the campaign and snippet-based conditions for easy customization and personalization.

One of the benefits of using Woodpecker is that they’re continually improving and updating their software. You can check their roadmap here to see their major updates. 

Woodpecker screenshot2

Woodpecker has also developed a new pricing structure, which allows you to pay the basic price per slot and only pay for the add-on features you actually use.

Add-on features can be turned on and off whenever you want, which means you’re only paying for exactly what you need, when you need it, and no more.

Pros:

-User-friendly interface is easy to use and understand

-Set up and contact list integration is fast and convenient

-A/B testing is fully automated and gives meaningful insights

-Reporting for daily/weekly/monthly metrics

-Customer support is always available.

-Snippet-based Conditions

-Manual tasks can be included in the campaign for non-email actions

-Strong security measures

-If-campaigns allow for prospects to be directed to a different stream

-Unlimited team members/multiple team members per slot  

-Customizable pricing so you only pay for features you use, when you’re using them

Cons:

-Can be costly for small businesses if multiple slots and add-on are required

-Limited to 7 follow-ups

Pricing:

-Free Trial: 14 Days (includes all add-on functions)

-50 Contact Emails Per Day: $40 – $59 per slot/monthly depending on add-ons selected

-200 Contact Emails Per Day: $44 – $64 per slot/monthly depending on add-ons selected

-Unlimited Contact Emails Per Day: $49 – $69 per slot/monthly depending on add-ons selected

Website: woodpecker.co

3. Snov

With an easy-to-use interface and powerful features, Snov is another popular software designed for cold emailing. Snov allows you to automate your email campaigns and save time. You can also download the Snov extension for Google Chrome that lets you find someone’s email address on a website.

Snov- cold email tool

You can set triggers that will notify you when a person opens your email. Another automated action that you can set is a follow-up email if a user opens your email, but does not reply.

Snov- cold email tool- dashboard

Finally, with the Domain Search Tool, you can find an email address that is attached to a certain domain name.

Pros:

– Email Finder

– Easy-to-Use Interface

– Drip Campaigns

– Email Verifier that Validates all Email Addresses

Cons:

– Does not Feature an “Unsubscribe” Link

– Does not Show the Most Used Email from Each Contact When Given Multiple Email Accounts

Pricing:

– Small Plan: $29 month/user

– Medium Plan: $49 month/user

– Large Plan: $79 month/user

– Extra-Large Plan: $139 month/user

Website: snov.io

4. Reply

Take your sales outreach to a whole new level with Reply. With this dashboard, you can set up an email campaign with follow-ups, and then do split tests to improve your conversion rate.

Reply- cold email tool

One of the best things about Reply is its powerful reporting system. This system shows you all the data and indicators for your email campaigns, including delivery, open rates, link clicks, bounced emails, and more.

Reply- cold email tool benefits

You can filter certain users from your queue of automated emails depending on their actions. Additionally, it lets you setup personalized email campaigns.

Pros:

– A Lot of Features

– Easy Setup and User Friendly

– Powerful Automation Feature

– You can Set a Campaign and Forget About It

– Collaboration Tool for Email Marketing Teams

Cons:

– High Pricing per Number of Contacts

– It’s Difficult to Organize Lists in the App

– Targeted Toward Advanced Users Who Want to Dive Into the Email Marketing World

Pricing:

User to Contact 1,000 people per month: $55

User to Contact 3,000 people per month: $70

User to Contact 30,000 people per month: $90

Website:reply.io

5. Hunter.io

Hunter.io is a web-based email research and verification tool that helps businesses collect and verify professional email addresses.

The cold email campaign feature of Hunter.io is probably not its strongest suit as it was only recently added to the platform.

However, if you are looking for an all in one solution for your cold outreach efforts, Hunter.io is your best bet.

Hunter screenshot

With Hunter.io you can find emails of your target audience within seconds, verify them, and even discover hard-to-find contact data of your prospects so that you could truly personalize your campaigns and improve the results on your outreach campaigns. 

If you’re operating in the B2B space, Hunter.io is a must-have tool for your next cold outreach campaign.

If you do not require any sophisticated email automation features and are using Gmail, you can also use their campaigns feature, this way you get an all-in-one solution. From finding emails to converting them to customers.

Hunter2 screenshot

TIP: Whether or not you decide to use Hunter.io, you must check out their chrome extension, as it can do wonders for your business!

Pros:

– The emails it provides are 90% of the time accurate.

– Integrates easily with the browser providing simplicity of use.

– No additional costs for team subscription.

– All in one solution for cold outreach

Cons:

– Any Mobile App/Functionality is Not Available As Yet.

– Cold Outreach Capabilities are Limited (and you can enjoy it only if you used Gmail so you might need additional tools to enjoy the full email outreach experience)

Pricing:

Free Version: Yes 

Starter: $49/Month

Growth: $99/Month

Pro: $199/Month

Enterprise: $399/Month

Website: https://hunter.io/

Bonus: Hubspot’s 25 Cold Email Templates: Free & Ready-to-use

Hidden Content

6. Alfred

Alfred is one of the world’s simplest-to-operate email automation software that has everything you need to manage your campaigns. You can design advanced, trigger-response sales workflows through a simple interface, covering all your sales processes in one fully integrated system.

 

 

Alfred allows you to easily connect your Gmail or Gsuite account to send automated emails. You can also easily change the email address it uses to send emails from in the future. The personalization features Alfred offers are also very useful. You can manage the subject line and add specific personalization snippets that can be automatically adjusted depending on what stage the email is at in the campaign.

There are default templates you can use and edit to get a head start with your campaigns. Besides, you can track every single email sent out of your system with activity reports. The tracking features help gauge the performance of the campaign and identify areas for improvement. This way you can tweak the campaigns to maximize results.

Alfred also has very strong CRM and Social Media Management tools which you can also check out besides the email campaign sequences.

Pros:

  • The interface is one of the easiest to use and the setup is quick.
  • You can easily integrate your Google account and change email addresses.
  • The email campaigns are great for both B2B and B2C outreach.
  • Email analytics give you accurate information on how well your campaigns are performing.

Cons:

  • A web version of the software is not available. You need to download desktop software.
  • Some features tend to get buggy at times.

Pricing:

Free Trial: 14 Days

Personal Plan $29/month

Business Plan $79/month

Website: https://meetalfred.com/

7. UpLead

If you’ve been looking for a powerful and reliable B2B sales intelligence platform, only to be disappointed with leads that go nowhere, you need to try UpLead.

Uplead screenshot

UpLead’s database includes over 54 million B2B contacts for you to browse through, allowing you to quickly connect with highly qualified leads. You can also use the data to update and enrich an existing lead database, find leads according to the CRM they use, and verify their contact information in real-time. That way, you can spend more time selling to prospects, and less time looking for them.

Screenshot2

And, unlike multiple other lead generation tools, UpLead gives you a 95% data accuracy guarantee, so you know you’re not contacting leads with old information that will get you nowhere.

Pros:

-Lighting-fast

-Very easy to use

-95% data accuracy guarantee

-Bulk searching capabilities

-Intuitive and vibrant customer profiles

-Email verification

Cons:

-Not ideal for just one or two emails per month

-Doesn’t have a mobile app

Pricing:

Free Trial: $0 (5 credits)

Essentials: $99/month (170 credits) 

Plus: $199/month (400 credits)

Professional: $399/month (1000 credits)

Website: uplead.com

8. MailShake

MailShake is one of a few software that allow you to send cold emails from your Gmail account. Besides Gmail, you can also integrate this software with other popular tools like Zapier, Pipedrive, Google Sheets, and Hubspot CRM.      Mailshake - cold email

With MailShake, you can do A/B tests, track link activity in the emails you send, and track conversions. They feature amazing email templates separated into categories depending on your goals, i.e., sales email, link building, or PR email.

Mailshake dashboard

MailShake is used by popular online magazines such as Forbes, Entrepreneur, The Huffington Post, and HubSpot. You can try their apps for Android and iOS.

Pros:

– A/B testing

– Drip Campaigns

– Pre-made Email Templates

– Event Trigger for Emails

– Mobile-Optimized Emails

– WYSIWYG Email Editor

Cons:

– It Counts “Out-of-Office” Emails as a Lead

Pricing:

Basic: $29/month

Pro: $49/month

Omni: $99/month (30-day Money-Back Guarantee)

Website: mailshake.com

9. AutoKlose

With AutoKlose, you can find, target, and nurture your prospects hassle free because it automates all of your email tasks. AutoKlose comes with some amazing features, such as drip email campaigns, lead generation, and CRM integration. You can also send a large number of emails at once.

Autoklose- cold email tool

Further, you can turn your cold emails into warm communications using their follow-up option. Based on your interactions with emails, the tool sorts your contacts into warm and cold folders. You can integrate AutoKlose with different email platforms and Salesforce.

Autoklose- cold email- dashboard

Pros:

– Contact Import and Export

– Lead Database Integration

– Contact Discovery

– Minimalist Interface

Cons:

– Not User-Friendly

Pricing:

Starter: $49.99 user/month

Small Business: $49.99 month/user

Enterprise: Custom Pricing

Website: https://autoklose.com/

10. Outreach

Outreach is an all-in-one platform that makes your sales team’s work more efficient. It is one of the most useful software for salesmen since it allows you to not only send cold emails, but to also make calls to other regions and countries.

Outreach- cold email tool

Additionally, they have an SMS integration feature that lets you reach your potential customers via phone. It also provides you some additional info about your prospects that allows you to send more personalized emails. While Outreach offers you a wide range of features, they also have the highest cost.

Outreach- cold email tool- dashboard

Pros:

– Great Chat Support

– Many Different Integrations

– Many Useful Features, Including Calls to Different Countries

Cons:

– Long Wait Time for Bulk Emails

– The Integration with Gmail and Salesforce Could be Better

Pricing:

You can request pricing on their Website

Website: Outreach.io

Cold Emailing Best Practices

Before you decide what software to use for your next campaign, we highly recommend you watch this video by Sujan Patel the founder of Mailshake:

Conclusion

Email marketing is one of the most important channels for lead generation.

Combine your experience with useful cold email software listed above and you’ll achieve success in your campaigns.

These software allow you to make your work easier and faster. Evaluate and select the tool that suits your needs and available resources.

Frequently Asked Questions

What is cold emailing?

Cold emailing is the act of emailing a recipient without prior contact or permission from the recipient. This is similar to cold calling, but is much less intrusive. Cold emailing is considered a powerful marketing tool- using personalized emails to contact your customers. Read further to find out which are the best cold emailing software available to you, to maximize your marketing efforts.

How to personalize your cold emails?

Make sure that the email software you use includes dynamic email content, where you can automatically add the first name of the recipient, the company name and other details. The more personalized the email looks to a recipient the better! A worthwhile trick: identifying a mutual connection or point of interest with the recipient and mentioning it in the email. See the article to learn more about cold emailing best practices.

What to look for when evaluating cold emails tools?

When searching for cold emailing software, make sure to find software that includes a range of personalization features, as well as customized images and links. It is also ideal if it includes email tracking and analytical functions to help you manage your customers effectively. Check the article for the full list of top email tools we reviewed.

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