9 Best Cold Email Software in 2020 and Beyond (Full Review)
Companies spend thousands of dollars on email marketing and social media posting to increase their sales and keep existing customers coming back.
However, when it comes to the acquisition of new customers, cold emailing is still out there among the top best acquisition channels for both retail and tech companies.
An efficient cold emailing campaign can drive growth and have an amazing ROI.
So, What is Cold Emailing?
Cold emailing is an unsolicited email sent to a receiver without prior contact. Usually, companies use it to get in touch with people who could be potentially interested in their products or services.
Cold emails are not necessarily considered as spam. As companies who are doing it right target specific audiences that are genuinely interested in what they have to offer. The key to cold emailing is to target the right audience and truly provide value with your email content.
When a company or an individual decides to bombard an audience with irrelevant and unwanted content, this practice is called spamming.
Essentially, cold emailing works as an advertisement that a receiver can opt-out from any time so they don’t receive similar emails in the future. Cold emailing can be a repetitive work as marketers will have to do endless copying and pasting. That’s where a cold email software will come in handy.
The 9 Best Cold Email Software
If you are an advanced user and are looking for a feature-rich solution for cold emailing, SmartReach is exactly what you need. Your emails would have a better chance of getting a response thanks to their advanced hyper-personalization and advanced scheduling; where you can send emails in your prospect’s timezone.
SmartReach.io supports all popular email clients including GSuite, Office365, Outlook, Mailgun, and SendGrid.
It puts an extensive focus on email deliverability and provides a suite of built-in tools like list-cleaning (Email validation), Warm-Ups, and Spam Tests.
It is ideal for bigger teams and agencies owing to their team-centric features like Role-based permissions, Team level settings, Agency dashboard to view & manage multiple clients, etc.
– Custom Send Time for Emails
– Personalized Emails
– Supports Numerous Email Clients
– Easy-to-Use Interface
– If-This-Then-That like Workflow Automations
– Account-based Sales
– Dedicated plan for Agencies
– None (We could not find at least)
Standard Plan: $24 per month/user
Ultimate Plan: $59 per month/user
With an easy-to-use interface and powerful features, Snov is another popular software designed for cold emailing. Snov allows you to automate your email campaigns and save time. You can also download the Snov extension for Google Chrome that lets you find someone’s email address on a website.
You can set triggers that will notify you when a person opens your email. Another automated action that you can set is a follow-up email if a user opens your email, but does not reply.
Finally, with the Domain Search Tool, you can find an email address that is attached to a certain domain name.
– Email Finder
– Easy-to-Use Interface
– Drip Campaigns
– Email Verifier That Validates all Email Addresses
– Does not Feature an “Unsubscribe” Link
– Does not Show the Most Used Email From Each Contact When Given Multiple Email Accounts
– Small Plan: $29 month/user
– Medium Plan: $49 month/user
– Large Plan: $79 month/user
– Extra-Large Plan: $139 month/user
Woodpecker is the best tool for B2B companies who contact prospective clients via automated personalized emails. Woodpecker is specially designed for cold emails and follow-ups. You can send your cold emails directly from Gmail, Office 365, or Exchange accounts.
It integrates with Zapier and Salesforce. They claim to be one of the most secure software for automated campaigns. Further, it is a great choice for teams who need to collaborate, share lists of contacts, and/or blacklist domains.
– Cost Effective Tool
– You can Run Email Campaign in 5 Minutes
– Simple to Use
– More Suited for Cold Emailing, Than a Subscribers List
– No A/B Testing
– Opt Out Links are not Easy to Do
Start-up – $40 per seat/month
Team Pro – $50 per seat/month
Enterprise – Custom Pricing
Hunter.io is a web-based email research and verification tool that helps businesses collect and verify professional email addresses.
The cold email campaign feature of Hunter.io probably not its strongest suit as it was only recently added to the platform.
However, if you are looking for an all in one solution for your cold outreach efforts, Hunter is your best bet.
With Hunter.io you can find emails of your target audience within seconds, verify them, and even discover hard-to-find contact data of your prospects so that you could truly personalize your campaigns and improve the results on your outreach campaigns.
If you’re operating in the B2B space, hunter.io is a must-have tool for your next cold outreach campaign.
If you do not require any sophisticated email automation features and are using Gmail, you can also use their campaigns feature, this way you get an all-in-one solution. From finding emails to converting them to customers.
TIP: Whether or not you decide to use hunter, you must check out their chrome extension as it can do wonders for your business.
-The emails it provides are 90% of the time accurate.
-Integrates easily with the browser providing simplicity of use.
-No additional costs for team subscription.
-All in one solution for cold outreach
-Any mobile app/functionality is not available as of yet.
-The cold outreach capabilities are limited and you can enjoy it only if you used Gmail so you might need additional tools to enjoy the full email outreach experience.
Klenty is a sales engagement platform that can be used to send personalized emails and follow-up at scale. Your sales team can eliminate all the repetitive tasks of reaching out to your prospects so that you can save time and focus more on closing deals.
Klenty allows you to auto-import prospects using Google sheets and CRM. It has advanced email campaign features like drip campaigns, event-triggered emails, A/B testing, delivery window, throttling, etc. It also provides excellent dashboards to view campaign metrics and team reports.
Also, the best part about Klenty is that it has deep integration capabilities with CRMs like Pipedrive, Salesforce, Hubspot, Zoho, and Freshsales. You will be able to create automated workflows that will save a lot of your time.
-Very Good CRM Integration Functionalities
-Customer Support is Really Helpful
– Limitation of 700 emails per day for every connected email id
Free Trial – 14 Days
Tall – $30 per user per month
Grande – $60 per user per month
Venti – $100 per user per month
Take your sales outreach to a whole new level with Reply. With this dashboard, you can set up an email campaign with follow-ups, and then do split tests to improve your conversion rate.
One of the best things about Reply is its powerful reporting system. This system shows you all the data and indicators for your email campaigns, including delivery, open rates, link clicks, bounced emails, and more.
You can filter certain users from your queue of automated emails depending on their actions. Additionally, it lets you setup personalized email campaigns.
– A Lot of Features
– Easy Setup and User Friendly
– Powerful Automation Feature
– You can Set a Campaign and Forget About it
– Collaboration Tool for Email Marketing Teams
– High Pricing per Number of Contacts
– It’s Difficult to Organize Lists in the App
– Targeted Toward Advanced Users Who Want to Dive Into the Email Marketing World
$55/User to Contact 1,000 people per month
$70/User to Contact 3,000 people per month
$90/User to Contact 30,000 people per month
MailShake is one of a few software that allow you to send cold emails from your Gmail account. Besides Gmail, you can also integrate this software with other popular tools like Zapier, Pipedrive, Google Sheets, and Hubspot CRM.
With MailShake, you can do A/B tests, track link activity in the emails you send, and track conversions. They feature amazing email templates separated into categories depending on your goals, i.e., sales email, link building, or PR email.
MailShake is used by popular online magazines such as Forbes, Entrepreneur, The Huffington Post, and HubSpot. You can try their apps for Android and iOS.
– A/B testing
– Drip Campaigns
– Pre-made Email Templates
– Event Trigger for Emails
– Mobile-Optimized Emails
– WYSIWYG Email Editor
– It Counts “Out-of-Office” Emails as a Lead
Basic – $29/month
Omni – $99/month (30-day Money-Back Guarantee)
With AutoKlose, you can find, target, and nurture your prospects hassle free because it automates all of your email tasks. AutoKlose comes with some amazing features, such as drip email campaigns, lead generation, and CRM integration. You can also send a large number of emails at once.
Further, you can turn your cold emails into warm communications using their follow-up option. Based on your interactions with emails, the tool sorts your contacts into warm and cold folders. You can integrate AutoKlose with different email platforms and Salesforce.
– Contact Import and Export
– Lead Database Integration
– Contact Discovery
– Minimalist Interface
– Not User-Friendly
Starter – $49.99 user/month
Small Business – $49.99 month/user
Enterprise – Custom Pricing
Outreach is an all-in-one platform that makes your sales team’s work more efficient. It is one of the most useful software for salesmen since it allows you to not only send cold emails, but to also make calls to other regions and countries.
Additionally, they have an SMS integration feature that lets you reach your potential customers via phone. It also provides you some additional info about your prospects that allows you to send more personalized emails. While Outreach offers you a wide range of features, they also have the highest cost.
– Great Chat Support
– Many Different Integrations
– Many Useful Features, Including Calls to Different Countries
– Long Wait Time for Bulk Emails
– The Integration with Gmail and Salesforce Could be Better
– You can request pricing on their Website
Cold Emailing Best Practices
Before you decide what software to use for your next campaign, we highly recommend you to watch this video by Sujan Patel the founder of Mailshake:
Email marketing is one of the most important channels for lead generation. Combine your experience with useful cold email software listed above and you’ll achieve success in your campaigns. These software allow you to make your work easier and faster. Evaluate and select the tool that suits your needs and available resources.
Frequently Asked Questions
What is cold emailing?
Cold emailing is the act of emailing a recipient without prior contact or permission from the recipient. This is similar to cold calling, but is much less intrusive. Cold emailing is considered a powerful marketing tool- using personalized emails to contact your customers. Read further to find out which are the best cold emailing software available to you, to maximize your marketing efforts.
How to personalize your cold emails?
Make sure that the email software you use includes dynamic email content, where you can automatically add the first name of the recipient, the company name and other details. The more personalized the email looks to a recipient the better! A worthwhile trick: identifying a mutual connection or point of interest with the recipient and mentioning it in the email. See the article to learn more about cold emailing best practices.
What to look for when evaluating cold emails tools?
When searching for cold emailing software, make sure to find software that includes a range of personalization features, as well as customized images and links. It is also ideal if it includes email tracking and analytical functions to help you manage your customers effectively. Check the article for the full list of top email tools we reviewed.
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