8 Best Affiliate Management Software And How to Manage Your Affiliates in 2021

There are many, many different affiliate management software solutions to choose from and it can be overwhelming to compare features, pros and cons, pricing… The list goes on!

To simplify the process, we reviewed and rated dozens of platforms to narrow it down to this list of the 7 best affiliate managment tools.

    What do affiliate management solutions offer?

    Good affiliate management software allows you to create and manage your affiliate program by providing you with all the tools to use and allowing you to closely monitor your progress.

    The options listed here cover the essential features and functions needed to manage a successful affiliate marketing campaign:

    • They are all reliable, well established, tried and tested platforms
    • These platforms are widely respected and trusted by companies and marketers, allowing you to offer affiliates a program that automatically has a level of trust and familiarity.
    • They all offer the basic, essential features and functions to manage your campaign effectively: detailed monitoring of affiliate performance, detailed and insightful reporting, payout automation, and customization features.
    • Great customer service and ongoing user support.
    • Partnerships and integrations with other trusted services for payment options, partnerships, and collaborations.

    How we chose and rated these platforms

    In addition to the above, we have given each option our own P2P Marketing Score out of 5.

    These scores are based on our research and take into consideration:

    • Expert user reviews
    • Our personal experience with the platform
    • Demos and trials
    • Pricing
    • Features and functions
    • Added value
    • Our overall satisfaction with the software  

    Now, let’s look at the list!

    Check out the 7 options detailed below to find the perfect solution for you:

    1. Post Affiliate Pro

    Post Affiliate Pro is an affiliate management software used by e-Commerce websites and online shops to boost sales and online traffic.

    It is a well-established and trusted solution, allowing you to work closely with your affiliates. You can monitor, track, and evaluate your affiliate performance data to focus and maximize your traffic, sales, and revenue.

    Post Affiliate Pro allows you to manage commission pay-outs, functions as an automated affiliate marketing software and allows you to access the merchant panel. It is affiliated with over 170 major Content Management Systems (CMS) and payment gateways, like Stripe, PayPal, WordPress, Shopify, and more.

    Illustration of the Post Affiliate Pro affiliate management software dashboard.
    Image via Post Affiliate Pro

    Pros & Cons

    Pros:

    • Excellent customer service
    • Top-notch affiliate tracking system
    • Easy to manage affiliates
    • Flexible user interface customization
    • Detailed reports and data analysis

    Cons:

    • A bit more expensive

    Pricing: Free Trial: 14 Days (no restrictions on functionality). Pricing ranges from 97$/month to 477$/month

    P2P Marketing Score: 4.7/5

    Website: Postaffiliatepro.com

    2. Refersion

    Founded in 2014, Refersion is a relatively new affiliate management solution. That said, they already have over half a million clients and are rising quickly to be a main contender in the industry.

    They offer simplified payment solutions and allow you to convert your happy customers or clients into affiliates and track their sales in the process. It is a simple and easy to use option, with great customization and optimization options.

    Refersion works much the same as any other leading option, however, they have the edge when it comes to innovation for current problems and solutions.  

    Their main focus is on E-commerce businesses.

    Video by Refersion

    Pros & Cons

    Pros:

    • Very organized and user-friendly
    • Great affiliate tracking capabilities
    • Easy affiliate payouts
    • All major e-commerce platforms integration
    • Efficient customer support

    Cons:

    • No cross-device tracking

    Pricing: Free Trial: 14 Days. Pricing ranges from 89$/month and up

    P2P marketing Score: 4.4/5

    Website: Refersion.com

    3. LeadDyno

    LeadDyno is an affiliate management platform that helps you both create and manage your affiliate marketing campaigns. It allows you to accurately track and control your affiliate programs and offers detailed reporting.

    The system easily integrates with third-party websites and platforms making the workflow smooth.

    In addition, the software is loaded with many dedicated features for affiliates. These include payout management, email automation, conversion tracking, and thorough reporting.

    When you open an account with LeadDyno, you get your own affiliate program page with the company’s domain name. The website also integrates with the most established and well-known eCommerce websites. These include Shopify, Stripe, PayPal, Chargify, Recurly, BigCommerce, and more.

    LeadDyno front page
    Image via LeadDyno

    Pros & Cons

    Pros:

    • Easy to sign up & Navigate
    • Easy for influencers to use
    • Reasonable pricing
    • Seamless integration with social media platforms and e-commerce stores

    Cons:

    • Poor customer service

    Pricing: Free Trial: 30 days. Pricing ranges from 49$/month to 79$/month

    P2P Marketing Score: 4.5/5

    Website: leaddyno.com

    4. Everflow

    Everflow is the smarter Partner Marketing Platform for driving performance from every partnership: Affiliate, Influencer, Referral, In-App, and Media Buying.

    Unlock the true power of this channel through clickless tracking, multi-channel attribution, auto-optimization, and anti-fraud. Track every performance channel and drill down into both your ROI and engagement performance from every Partner and placement.

    Pros & Cons

    Pros:

    • Traffic Control feature is highly effective in blocking out bad traffic
    • Comprehensive mobile access through the app
    • Extremely detailed reports and metrics
    • The initial dashboard is fully customizable
    • Customer service reps are very helpful

    Cons:

    • API integrations malfunction at times
    • No auto-optimization for ad campaigns with broken links
    • Software slows down when handling heavy loads

    Pricing: Free Trial: 39 Days. Pricing ranges from $295/month to 750$/month

    P2P Marketing Score: 4.8/5

    Website: everflow.io

    5. Tapfiliate

    Tapfilliate affiliate tracking software is a cloud-based and fully customizable. It enables you to create, track, and optimize your affiliate marketing program management.

    You can automate most of your tasks, including affiliate tracking, commission management, and even Multi-Level Marketing (MLM).

    The best thing about Tapfiliate is that it is really easy to set up. It can also integrate with more than 30 different e-commerce and digital marketing platforms. Integration is easy and quick, which means you can arrange an affiliate program right after set up and start inviting affiliates to your platform.

    Another plus is that there is a huge amount of info available that relates specifically to Tapfiliate on YouTube and their official site, making it a great option for newcomers.

    Tapfiliate on YouTube

    Pros & Cons

    Pros:

    • Simple to set-up and learn.
    • Highly intuitive and customizable interface.
    • Extraordinarily supportive customer service.
    • Free trial of 14 days.

    Cons:

    • Supports a limited number of languages.
    • A free version of the software not available.

    Pricing: Free Trial: 14 Days. Pricing ranges from $69/month to 499$/month

    P2P Marketing Score: 4.7/5

    Website: tapfiliate.com

    6. OSIaffiliate

    OSIaffiliate (OmniStar) is a comprehensive, cloud-based, Customer Referral Solution. They offer affiliate management services for advertisers and marketers.

    The key features of OSIaffiliate include lead generation, affiliate campaign management, lead tracking, referral marketing, content management, fraud detection, and rewards distribution for affiliates.

    These capabilities make it a great choice if you are an affiliate management agency or affiliate marketing company that offers affiliate program management.

    The lead management features are quite extensive and very helpful. Eliminating the need for a separate lead generation software. This is a great solution for businesses using more structured adverting and marketing methods alongside their affiliate marketing campaigns.   

    Illustration of the OmniStar affiliate management software dashboard and functions
    Image via OSIaffiliate

    Pros & Cons

    Pros:

    • Multiple payment methods for pay-outs
    • Free on-call customer service
    • Software integrations are effortless
    • Built-in lead tracking is extremely accurate
    • Initial set up takes less than 5 minutes

    Cons:

    • The total number of affiliates is limited
    • Slightly more expensive than the alternatives
    • The interface is not very intuitive

    Pricing: Free Trial: 15 Days. Pricing ranges from 47$/month to 247$/month

    P2P Marketing Score: 4.7/5

    Website: osiaffiliate.com

    7. Tune

    Tune is a powerful Software as a Service (SaaS) platform specializing in partner marketing services designed for both web and mobile platforms.

    It helps you build, manage, and improve your current partner programs with its strong set of features, including customizable dashboards, white labeling, and efficiently saved reports.

    Its native post back capabilities and automated affiliate marketing software tools are an added plus and can help your business streamline every aspect of your partner marketing campaigns.

    Screengrab of the Tune affiliate management software homepage. Image is of two astronauts facing away from the viewer. Text says "partner the way you want to".
    Image via Tune

    Pros & Cons

    Pros:

    • Easy to use report building feature
    • Periodically introducing and improving platform features on user feedback
    • User-friendly interface

    Cons:

    • Expensive and a steep learning curve for beginners
    • It does not allow for multi-level marketing
    • Lack of simplified documentation of payout history

    Pricing: Free Trial: 30 Days. Pricing ranges from 279$/month to 799$/month (custom options available)

    P2P Marketing Score: 4.7/5

    Website: tune.com

    8. PartnerStack

    The PartnerStack solution is an affiliate marketing platform that allows you to maximize the advantages of partnering and collaborating with other affiliate marketers, to increase sales, leads, and conversion.

    This solution allows you to connect with leading SaaS companies, like Bambee, Brand24, Hello Bar & Subscribers, Spocket, GenM, Buzztime, Freshdesk, SalesHandy, Insense Ads, Inc., GoDaddy DBA Sellbrite, and many more. PartnerStack is trusted by thousands of affiliate marketers, across the world, with their campaigns – making it easier to recruit top-notch affiliates to worth with you.

    Screengrab of PartnerStack's affiliate management software website
    Image via PartnerStack

    Pros & cons

    Pros:

    • Easy to set up and use
    • Beautiful and modern UI
    • Great customer service
    • Seamless backend integration
    • Trusted by top-notch affiliates
    • Great exposure

    Cons:

    • Not yet mobile friendly
    • Lacking further notifications settings

    Pricing: Free Trial: Unlimited capabilities. Pricing ranges from 800$/month to 1500$/month (custom options available)

    P2P Marketing Score: 4.7/5

    Website: partnerstack.com

    How to Choose the Right Affiliate Management Software

    Choosing the right affiliate software depends largely on what your specific needs and goals are. Using the best option for your brand, marketing methods, and the people who you will be partnering with can make or break your campaign and the success of your business.

    So, what do you look for when choosing your software?

    These are the 6 things we recommend you keep in mind:

    1. Choose a well-known platform, has been around for a while and that can lend your brand some of its legitimacy and the trust and familiarity of a well-known and respected platform. This means affiliates will more readily partner with a program that uses software they are familiar with and trust.

    2. Look for a platform that services similar businesses to yours – do a little digging into who your competitors use and who the companies you ‘aspire to be’ use. If a successful company that has been in business for a while and offers a product or service similar to yours uses a platform, it is likely to be a good fit for your business.

    3. Choose a platform that offers the right integrations and partnerships with other businesses. Make sure that the software is compatible with the payment options you need and the business partners you want to work with.

    4. Choose a software that is aligned with your other marketing and advertising methods. Some solutions offer more than others when it comes to integration and alignment with general marketing campaigns.

    5. Look for simple affiliate software that you can use without needing to get professional help. Find ones with a lot of software-specific information and tutorials available. This will allow you to learn the finer details and make the most of the software you use and pay for.

    6. Choose a solution that gives you a free trial to test it out and see how it will work for you. Try a couple of free trials and get a feel for what your options are.  

    4 Affiliate Management Best Practices

    Once you have chosen your software and set up your campaign, you have to keep it going and growing. We recommend the following 4 Best Practices to keep your affiliates engaged and motivated:   

    Illustration of two people sitting on the edge of a laptop screen with an open envelope of mail on the screen. Image is from LeadDyno affiliate management  software.
    Image Via LeadDyno

    1. Send your affiliates regular emails. Update them on new developments, provide them with new supporting materials and keep them engaged. A dynamic relationship with your affiliates is essential for retaining and motivating them to work for you.

    2. Segregate your affiliates based on their earnings. The top-earning affiliates should get more attention and better perks, such as freebies, etc. Focus your time and energy here, where it is generating you the most revenue. It will also motivate lower-earning affiliates to earn more.  

    3. Create a tier program for your affiliates. Newcomers should start with the minimum commission rate and minimum benefits but be able to unlock higher rates and better perks when they perform well.

    4. Use a good, well-known, affiliate management tool that has a good reporting feature so your affiliates feel comfortable and that they can trust the data presented to them as accurate and fair. The options listed here offer great reporting and are all trusted and well-known platforms.

    Conclusion

    In conclusion, there are many great affiliate management software to choose from and finding the perfect affiliate management software solution can be overwhelming, which is why we complied this list!

    The options listed here are trusted, well-established and offer all the essential features you need to create and manage a successful affiliate marketing program.

    We have also included some useful information on how to choose the best affiliate marketing software for your specific needs and the key best practices to keep up your affiliate marketing program once it is established.

    Frequently Asked Questions

    What affiliate management software?

    Good affiliate management software allows you to create and manage your affiliate marketing campaign by providing you with all the tools to use and allowing you to closely monitor your progress. Check out this detailed review of the 7 best affiliate management software solutions.

    What is the best affiliate management software to use?

    There are many different affiliate management software solutions to choose from. We researched and reviewed dozens of them to make this list of the best affiliate management software solutions to use in 2020 and 2021.

    How do I manage affiliates?

    Managing affiliates is easy if you have the right affiliate management software and follow the affiliate management best practices set out in this article, which offers a detailed review of the best affiliate management solutions and best practices to manage your affiliates.

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