6 Best Affiliate Management Software [of the 13 We Reviewed] & How to Manage Your Affiliates in 2024

By Liza Shuttleworth Last updated: 11.27.2023 23 minute read Affiliate Marketing

There are many, many different affiliate management software solutions to choose from, and it can be overwhelming to compare features, pros and cons, pricing… The list goes on!

To simplify the process, we reviewed and rated dozens of platforms to narrow it down to this list of the top best affiliate management tools.

We then narrowed it down even further, giving you the very best platforms to use in 2024! 

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    Quick Comparison: 6 Best Affiliate Management Software in 2024

    Here is a brief comparison of the  best affiliate management solutions out of the 13 we reviewed:

    Best Affiliate Management Software

    Pros & Cons


    Our P2P Rating 


    • Pros:

    • Easy setup/onboarding

    • Automatic tracking of referrals and affiliate performance

    • Auto-generated affiliate referral links and coupons

    • Auto-tier commissions & MLM features

    • Fraud protection

    • In-app chat & bulk emails

    • Integrations with PayPal, Klaviyo, Mailchimp, Recharge, Bold Subscription, and more.

    • Fully customizable

    • 24/7 support in multiple languages

    • Cons:

    • Limited approve/deny referral orders/month in the free plan

    • Free Trial: 14 days

    • Paid Plans: from $29.99 pm



    • Pros:

    • Very organized and user-friendly

    • Great affiliate tracking

    • Easy affiliate payouts

    • integration with major e-commerce platforms 

    • Efficient customer support

    • Cons:

    • No cross-device tracking

    • Free Trial: 7 days

    • Paid Plans: from $89 pm



    • Pros:

    • Simple to set-up and learn

    • Highly intuitive and customizable interface.

    • Great customer service

    • Cons:

    • Limited number of languages

    • No free version

    • Free Trial: 14 days

    • Paid Plans: from $69 pm



    • Pros:

    • Easy to sign up & navigate

    • Easy for influencers to use

    • Reasonable pricing

    • Seamless integration with social media platforms and e-commerce stores

    • Cons:

    • Poor customer service

    • Free Trial: 30 days

    • Paid Plans: from $49 pm



    • Pros:

    •  Affiliate Finder lets you search for affiliates from all over the web

    • Affiliate A/B testing 

    • Custom domains and landing pages

    • Bulk invite feature

    • Cons:

    • Mainly designed for smaller businesses and individuals

    • Affiliate Finder access is limited

    • Free Trial: 14 days

    • Paid Plans: from $29 pm


    Post Affiliate Pro

    • Pros:

    • Excellent customer service

    • Top-notch affiliate tracking system

    • Easy to manage affiliates

    • Flexible user interface customization

    • Detailed reports and data analysis

    • Cons:

    • A bit more expensive

    • Free Trial: 14 days

    • Paid Plans: from $97 pm


    Scroll down to the detailed reviews for more info on each software, including pros and cons, pricing, and review site scores! 

    What Do Affiliate Management Solutions Offer?

    Affiliate management software is the platform through which you manage your affiliate program, from end to end.

    This includes everything from onboarding affiliates to monitoring their performance, providing incentives and keeping them engaged to paying their commissions.

    At a minimum, a good affiliate management software should offer the following features:

    • A central hub from which to handle all your affiliate program management tasks and all your affiliates
    • Automation of repetitive tasks like pay-outs, rewards, and point allocations
    • Program monitoring, analytics, and reporting for the overall program and individual affiliates
    • Customization features to best fit your unique program’s needs
    • Integrations with the other software you use, such as your CRM, and payment partners

    What is Affiliate Management Software?

    At a minimum, a good affiliate management software should offer the following features:

    • A central hub from which to manage your affiliate program and affiliates
    • Automation for repetitive tasks
    • Program monitoring, analytics, and reporting
    • Customization features
    • Integrations with the other software

    How We Chose and Rated the Best Affiliate Management Software

    We considered dozens of options that offer a full suite features and then took a deep dive into our research to give each option our own P2P Marketing Score out of 5.

    Our P2P scores take into consideration:

    • Expert user reviews
    • Our personal experience with the platform
    • Demos and trials
    • Pricing
    • Features and functions
    • Added value
    • Our overall satisfaction with the software  

    Right, let’s take a look at who we reviewed and who stood out as the best of the best: 

    Who We Reviewed: 13 Affiliate Management Software

    For this review, we looked at dozens of affiliate network software options and, based on the criteria above, we selected the top platforms to review in depth:

    1. UpPromote
    2. Refersion
    3. Tapfilliate
    4. LeadDyno
    5. Rewardful
    6. Post Affiliate Pro
    7. Kartra
    8. PartnerStack
    9. iDevAffiliate
    10. Trackdesk
    11. LinkMink
    12. OSIaffiliate
    13. Tune

    Out of all these tools, the following stood out to us as the best of the best affiliate management software:

    Our Top Picks: The 6 Best Affiliate Management Software


    UpPromote has more than 80K global users and is named the top recommended affiliate/referral app on Shopify App Store. As an all-in-one affiliate management solution, it allows you to easily and quickly build and manage your marketing campaigns.

    UpPromote is an excellent choice for businesses of all sizes, with a robust set of features, a generous free plan, and reasonable pricing from free to $199.99/ month. Plus, for Enterprise customers, UpPromote offers customization on request so you can tailor their products to your specific needs.

    In addition to providing excellent affiliate management tools, UpPromote also allows you to list your offer on UpPromote Marketplace, which is a great way to discover potential affiliates and influencers!

    UpPromote’s unique customer referral feature lets your customers promote your products when shopping in your store without needing to join any affiliate programs. UpPromote also helps you boost sales with positive word-of-mouth and connect your loyal customers.

    Pros & Cons


    • Easy setup/onboarding with the quick onboarding process and guideline systems.
    • Track all referral orders and affiliate performance automatically and instantly
    • Auto-generated affiliate referral links and coupons
    • Motivate your affiliate performance by generating auto-tier commission or using the Multi-Level Marketing feature
    • Fraud protection to reduce the risk of affiliate fraud and referral scams
    • Communicate directly with affiliates via the in-app chat feature or send bulk emails
    • Integrate with PayPal, Klaviyo, Mailchimp, Recharge, Bold Subscription, and many more.
    • Customize everything to meet your requirements
    • 24/7 support and multiple languages


    • Limited approve/deny referral orders/month in the free plan.

    Pricing: Free Trial: 14 Days. Pricing ranges from FREE to $199.99/month.

    P2P Marketing Score: 4.8/5

    Best for: UpPromote is a powerful all-in-one solution and the best option for Shopify merchants

    Website: uppromote.com


    Founded in 2014, Refersion is a relatively young affiliate management solution. That said, they already have over half a million clients and have risen quickly to be a main contender in the industry.

    They offer simplified payment solutions and allow you to convert your happy customers or clients into affiliates and track their sales in the process. It is a simple and easy to use option, with great customization and optimization options.

    Refersion works much the same as any other leading option, however, they have the edge when it comes to innovation for current problems and solutions.  In addition to traditional referrals and affiliates, you can also use Refersion for your influencer marketing campaigns. 

    Their main focus is on e-commerce businesses and they’re a great choice for businesses of all sizes, on all DTC platforms, that need a simple, smart, and robust solution to handle their growing affiliate programs. 

    Pros & Cons


    • Very organized and user-friendly
    • Great affiliate tracking capabilities
    • Easy to manage affiliate payouts
    • All major e-commerce platforms integration
    • Efficient and knowledgeable customer support
    • Useful attribution data
    • GDPR and CCPA compliant data handling for attribution data 
    • Robust recruitment and discovery features 
    • Offers a nice selection of commission structures and offers


    • No cross-device tracking

    Pricing: Free Trial: 14 Days. Pricing ranges from $89/month

    P2P Marketing Score: 4.5/5

    Best for: Refersion is great for any and all types of businesses but best for e-commerce and DTC businesses

    Website: refersion.com


    Tapfilliate affiliate tracking software is a cloud-based and fully customizable. It enables you to create, track, and optimize your affiliate marketing program management.

    You can automate most of your tasks, including affiliate tracking, commission management, and even Multi-Level Marketing (MLM).

    The best thing about Tapfiliate is that it is really easy to set up. It can also integrate with more than 30 different e-commerce and digital marketing platforms. Integration is easy and quick, which means you can arrange an affiliate program right after set up and start inviting affiliates to your platform.

    Another plus is that there is a huge amount of info available that relates specifically to Tapfiliate on YouTube and their official site, making it a great option for newcomers.

    Pros & Cons


    • Simple to set-up and learn
    • Easy to use with a highly intuitive interface
    • White label solution
    • Great dashboard customizations so you can access exactly what you need
    • The integrations are very comprehensive
    • Automations are useful and work well
    • Extraordinarily supportive customer service
    • Free trial includes all the features so you can get a real feel for it 
    • It works really well for both e-commerce and SaaS 


    • Supports a limited number of languages.
    • A free version of the software not available.

    Pricing: Free Trial: 14 Days. Pricing ranges from $69/month to $499/month

    P2P Marketing Score: 4.5/5

    Best for: Tapfilliate is ideal for e-commerce, SaaS and online services that need a comprehensive range of integrations with their tech stack.

    Website: tapfiliate.com


    LeadDyno is an affiliate management platform that helps you both create and manage your affiliate marketing campaigns. It allows you to accurately track and control your affiliate programs and offers detailed reporting.

    The system easily integrates with third-party websites and platforms making the workflow smooth.

    In addition, the software is loaded with many dedicated features for affiliates. These include payout management, email automation, conversion tracking, and thorough reporting.

    When you open an account with LeadDyno, you get your own affiliate program page with the company’s domain name. The website also integrates with the most established and well-known e-commerce websites. These include Shopify, Stripe, PayPal, Chargify, Recurly, BigCommerce, and more.

    LeadDyno front page

    Pros & Cons


    • Onboarding was quick and simple, with no learning curve 
    • It is very easy to use, for you and your affiliates/influencers 
    • Offers a robust set of features that cover every aspect of affiliate management, including lead tracking 
    • The 30 day free trial let’s you use it properly to see how it will work for you in practice
    • Great integrations
    • Very reasonably priced 
    • Seamless integration with social media platforms and e-commerce stores


    • Poor customer service

    Pricing: Free Trial: 30 days. Pricing ranges from $49/month to $79/month

    P2P Marketing Score: 4.5/5

    Best for: LeadDyno is a great choice for e-commerce brands that want a white label affiliate marketing software they can really make their own.

    Website: leaddyno.com


    Rewardful is one of the most affordable and reliable affiliate marketing solutions. It has everything you need to create new affiliate programs from scratch and put them into action.

    Rewardful allows you to create clean affiliate links without any redirects or 3rd party subdomains. The affiliates can also conduct A/B testing on their links to see which ones convert better. 

    The software also lets you assign custom rewards with anything you like. Payments can be processed in multiple currencies and the information stays completely secure with SSL encryption.

    There are multiple commission models that you can set for your affiliates such as recurring commissions, one-time commissions, percentage-based commissions, or fixed-amount commissions. Besides, the automated commission handling automatically handles refunds and adjusts commissions for upgrades, downgrades, cancellations, or free trials.

    Rewardful also provides its users with an affiliate search engine called the Affiliate Finder which crawls the web rather than simply pulling affiliate information from a marketplace database.

    There are a number of integrations available with email providers, payment processing tools, and other third-party marketing software.

    Rewardful Website Screenshot

    Pros & Cons


    • The Affiliate Finder lets you search for affiliates from all over the web
    • Affiliate A/B testing lets affiliates identify your ‘unicorn link’ and bring in the best results
    • You can use custom domains and landing pages
    • The bulk invite feature lets you invite all affiliates at once
    • Stripe and Paddle integrations 
    • Great solution for affiliate, partner, ambassador and influencer marketing in one


    • The software is mainly designed for smaller businesses and individuals and works better that way
    • The Affiliate Finder access is limited even in the most expensive Enterprise plan of the software


    • Free Trial 14 Days
    • Performance $29/month
    • Starter $49/month
    • Growth $79/month
    • Enterprise $299/month

    P2P Marketing Score: 4.5/5

    Best for: Rewardful is an excellent option for SaaS brands, especially those with affiliates in multiple regions.

    Website: getrewardful.com

    6.Post Affiliate Pro

    Post Affiliate Pro is an affiliate management software used by e-commerce websites and online shops to boost sales and online traffic.

    It is a well-established and trusted solution, allowing you to work closely with your affiliates. You can monitor, track, and evaluate your affiliate performance data to focus and maximize your traffic, sales, and revenue.

    Post Affiliate Pro allows you to manage commission pay-outs, functions as an automated affiliate marketing software and allows you to access your merchant panel. It is affiliated with over 170 major Content Management Systems (CMS) and payment gateways, like Stripe, PayPal, WordPress, Shopify, and more.

    Post Affiliate Pro is one of the slightly more expensive options but it is a very robust platform that is great for bigger affiliate programs with many affiliates and a large volume of data to process and analyze. It’s insights and reporting features give you detailed insight into the strengths and weaknesses of every aspect of your program, no matter how big or small it is.  

    Illustration of the Post Affiliate Pro affiliate management software dashboard.

    Pros & Cons


    • Excellent customer service
    • Top-notch affiliate tracking system
    • Easy to manage large numbers of affiliates 
    • Flexible user interface, with useful customization options 
    • Detailed reports that provide clear insights from data-heavy analytics 


    • A bit more expensive

    Pricing: Free Trial: 14 Days (no restrictions on functionality). Pricing ranges from $97/month to $477/month

    P2P Marketing Score: 4.7/5

    Best for: Post Affiliate Pro is best for e-commerce merchants and brands with stand-alone online shops.

    Website: postaffiliatepro.com

    The Runners-Up: 6 More Great Affiliate Management Tools

    The following affiliate management tools are also all great tools, and, depending on your needs and budget, if none of the top picks above were just right for you, one of these just might be:


    Kartra is an all-in-one online marketing platform that provides automated solutions to almost all of your marketing needs. It is not a dedicated affiliate marketing software, but it does offer affiliate management features as part of it’s digital marketing features that include Customer Relationship Management, Website Hosting, Email Marketing, Funnel Building, and Marketing Automations.

    The affiliate management system offered by Kartra gives you various options for incentivizing, paying and communicating with your affiliates. You can recruit, manage, and track your affiliates from within the platform, and it does provide some analytics and reporting. 


    Pros & Cons


    • The all-in-one functionality allows you to handle all your marketing needs from a single platform
    • It gives you access to a lot of royalty-free pictures that you can use on your pages
    • The software is extremely easy to set up and start using
    • The training videos Kartra provides are very helpful


    • The membership and sales analytics are very limited
    • The email templates and builder isn’t very appealing aesthetically
    • Not a dedicated affiliate management system so features are not as comprehensive as other tools 
    • Not great for large affiliate programs or programs that need a lot of on-going optimization based on detailed analytics and reporting 
    • Fairly expensive if you’re only using it for the affiliate management features 


    • Starter $99/month
    • Silver $199/month
    • Gold $299/month
    • Platinum $499/month

    P2P Marketing Score: 4.0/5

    Website: kartra.com


    The PartnerStack solution is an affiliate marketing platform that allows you to maximize the advantages of partnering and collaborating with other affiliate marketers, to increase sales, leads, and conversion.

    This solution allows you to connect with leading SaaS companies, like Bambee, Brand24, Hello Bar & Subscribers, Spocket, GenM, Buzztime, Freshdesk, SalesHandy, Insense Ads, Inc., GoDaddy DBA Sellbrite, and many more. PartnerStack is trusted by thousands of affiliate marketers, across the world, with their campaigns – making it easier to recruit top-notch affiliates to worth with you.

    Screengrab of PartnerStack's affiliate management software website

    Pros & Cons


    • Easy to set up and use
    • Beautiful and modern UI
    • Great customer service
    • Seamless backend integration
    • Trusted by top-notch affiliates


    • Not yet mobile-friendly
    • Lacking further notifications settings
    • Expensive option that is not ideal for smaller entities or new programs 
    • Geared towards B2B programs 
    • Relies heavily on automation, which can be a challenge for programs that need to be more adaptable to changes in the market 

    Pricing: Free Trial: Unlimited capabilities. Pricing ranges from $800/month to $1500/month (custom options available)

    P2P Marketing Score: 4.4/5

    Website: partnerstack.com


    iDevAffiliate is an affiliate marketing software best known for its ease of use and effective affiliate management solutions. It helps businesses achieve a higher level of sales, traffic, and SEO ranking with useful templates and integration modules.

    The software offers customizable commission payout structures, including flat rate and percentage payouts, recurring commissions, pay-per-click, pay-per-action, and a lot more. There are tiered commission levels with up to 100 primary payout levels. 

    You can assign affiliates their unique coupon codes for better tracking. There is a dedicated Fraud Prevention suite that includes password encryption, customizable tracking expiration, and commission amount restrictions.


    Pros & Cons


    • The software is easily customizable both for the admins and users
    • Robust integrations
    • Fraud prevention features
    • Users can create social media content that affiliates can share directly from their accounts


    • The software is cumbersome to install and get going 
    • Steep learning curve 
    • Huge depth of features can be challenging for inexperienced users 
    • Some features may overlap with your existing tech stack, which can be an issue
    • Customer service isn’t very responsive and helpful sometimes


    • Cloud $39/month
    • Cloud Traffic $59/month
    • Cloud Premium $79/month

    P2P Marketing Score: 4/5

    Website: idevdirect.com


    LinkMink is an affiliate marketing software for tracking and affiliate management that is designed for SaaS companies using Stripe. Core features include commission management, referral tracking, and automated payouts. 

    You can recruit your affiliates in different segments and define what they will be paid for, whether it is only a lead or a conversion. The payouts can be automated under some set rules which you can fully customize. 

    The lead tacking features help you monitor your lead status. You can also track unique visitors on your website and see what channels are they coming in from and what content do they engage with before they convert.


    Pros & Cons


    • Auto-approvals for payouts 
    • Affiliate dashboard lets you share files by linking to Google Drive or Dropbox
    • You can easily export affiliate data in a CSV file
    • The customer support is responsive


    • Features are not as comprehensive as competitors 
    • Very limited integrations
    • Relies entirely on using Stripe 
    • No affiliate discovery or outreach features 
    • Only for SaaS companies so it is not suitable for e-commerce or other affiliate programs 


    • Free Trial 14 Days
    • Starter $39/month
    • Growth $65/month
    • Business $125/month
    • Enterprise $125+/month

    P2P Marketing Score: 4.2/5

    Website: linkmink.com


    OSIaffiliate (OmniStar) is a cloud-based, customer referral solution that offers affiliate management services for advertisers and marketers.

    The key features of OSIaffiliate include lead generation, affiliate campaign management, lead tracking, referral marketing, content management, fraud detection, and rewards distribution for affiliates.

    The lead management features are quite extensive and very helpful. Eliminating the need for separate lead generation software. OSIaffiliate is a good affiliate software for businesses using more structured adverting and marketing methods alongside their affiliate marketing campaigns.   

    Illustration of the OmniStar affiliate management software dashboard and functions

    Pros & Cons


    • Multiple payment methods for pay-outs
    • Free on-call customer service
    • Software integrations are effortless
    • Built-in lead tracking is extremely accurate
    • Initial set up takes less than 5 minutes


    • The total number of affiliates is limited
    • Slightly more expensive than the alternatives
    • The interface is not very intuitive
    • Focused on customer referrals so it is more suitable for e-commerce and retail than B2B or SaaS
    • Analytics and reporting are limited 
    • Not ideal for large or complex affiliate programs 

    Pricing: Free Trial: 15 Days. Pricing ranges from $47/month to $247/month

    P2P Marketing Score: 4.1/5

    Website: osiaffiliate.com


    Tune is a powerful Software as a Service (SaaS) platform specializing in partner marketing services designed for both web and mobile platforms.

    It helps you build, manage, and improve your current partner programs with its strong set of affiliate software features, including customizable dashboards, white labelling, and efficiently saved reports.

    Its native post back capabilities and automated affiliate marketing software tools are an added plus and can help your business streamline every aspect of your partner marketing campaigns.

    Screengrab of the Tune affiliate management software homepage. Image is of two astronauts facing away from the viewer. Text says "partner the way you want to".

    Pros & Cons


    • Easy to use report building feature
    • Periodically introducing and improving platform features on user feedback
    • User-friendly interface


    • Expensive and a steep learning curve for beginners
    • It does not allow for multi-level marketing
    • Lack of simplified documentation of payout history
    • Limited analytics and reporting 

    Pricing: Free Trial: 30 Days. Pricing ranges from $279/month to $799/month (custom options available)

    P2P Marketing Score: 4.0/5

    Website: tune.com

    How to Choose the Right Affiliate Management Software

    Choosing the right affiliate software depends largely on what your specific needs and goals are. Using the best option for your brand, marketing methods, and the people who you will be partnering with can make or break your campaign and the success of your business.

    So, what do you look for when choosing your software?

    These are the 6 things we recommend you keep in mind:

    1. Choose a well-known affiliate platform, has been around for a while and that can lend your brand some of its legitimacy and the trust and familiarity of a well-known and respected platform. This means affiliates will more readily partner with a program that uses software they are familiar with and trust.
    2. Look for an affiliate platform that services similar businesses to yours – do a little digging into who your competitors use and who the companies you ‘aspire to be’ use. If a successful company that has been in business for a while and offers a product or service similar to yours uses a platform, it is likely to be a good fit for your business.
    3. Choose a platform that offers the right integrations and partnerships with other businesses. Make sure that the software is compatible with the payment options you need and the business partners you want to work with.
    4. Choose an affiliate software that is aligned with your other marketing and advertising methods. Some solutions offer more than others when it comes to integration and alignment with general marketing campaigns.
    5. Look for simple affiliate software that you can use without needing to get professional help. Find ones with a lot of software-specific information and tutorials available. This will allow you to learn the finer details and make the most of the software you use and pay for.
    6. Choose a solution that gives you a free trial to test it out and see how it will work for you. Try a couple of free trials and get a feel for what your options are.  

    7 Affiliate Management Software Benefits

    Affiliate management software is an essential tool for businesses looking to run and grow their affiliate programs. These software solutions offer a variety of benefits that can help businesses improve the efficiency, effectiveness, and profitability of their affiliate programs.

    Some of the key benefits of using an affiliate management system include:

    1. Increased Efficiency and Improved Communication

    Affiliate management software allows for easy tracking of sales and commissions, reducing the need for manual calculations and freeing up time for other tasks. This improved efficiency can help businesses focus on other essential aspects of their operations, such as marketing and customer service, even if they’re managing a lot of affiliates simultaneously.

    Affiliate software also often includes built-in tools for communication, such as email and direct messaging, making it easier to keep in touch with affiliates. Automated follow-up messages, notifications and reminders can all help you build stronger relationships with your affiliates, leading to increased sales and commissions.

    2. Better Affiliate Tracking and Reporting

    Affiliate management software provides detailed analytics and reporting, making it easier to track the performance of individual affiliates and the program as a whole. This information can be used to identify top-performing affiliates, optimize marketing strategies, and make data-driven decisions about the program.

    3.Customizable and User-Friendly Interfaces

    Most affiliate management software allows you to create customized dashboards that are easy to navigate and show you all the information relevant to your specific affiliate program. They’re also user-friendly for your affiliates, making it easy for them to track their own progress and commissions. Some software is also available as a white label solution that you can brand as your own.

    4. Automated Affiliate Commission and Payment Options

    Affiliate software automates many tasks associated with affiliate program management, such as tracking commissions and managing payments. This can include automatically tracking clicks and sales, calculating commissions, and handling payments to affiliates.

    As such, this automation helps streamline your affiliate program management and reduces the time and effort required to manage it.

    5.Affiliate Fraud Detection

    Many affiliate management systems offer features to help you identify fraudulent activity within your affiliate program.

    Affiliate fraud occurs in a number of ways and it can be difficult to detect. How affiliates can commit fraud includes practices like click fraud, cookie stuffing, using proxies or VPNs to hide the origin of fraudulent sales, and even making purchases on your website using fake, lost or stolen credit card details.

    A good affiliate management software will help you prevent fraud from occurring or identify suspicious activity patterns within in your program so you can see when an affiliate’s performance is suspicious. 

    6. Increased Data Security

    Affiliate management software helps protect sensitive information, such as commissions and customer data, by providing secure login and storage features. This includes encrypted data storage, secure login, and data backup. This added security can help businesses protect their data and reduce the risk of fraud.

    7. Cost Savings

    Using the right software can help reduce costs associated with running an affiliate program, such as manually paying commissions. Automating tasks and improving efficiency can also help businesses save on labor costs.

    Additionally, the software can help businesses save on costs associated with tracking sales and commissions, such as purchasing additional software or hiring additional staff.

    Summary: The Benefits of Affiliate Management Software Include

    • Increased efficiency and improved communication
    • Better affiliate tracking and reporting
    • Customizable and user-friendly interfaces
    • Automated affiliate commission and payment options
    • Fraud detection
    • Increased data security
    • Cost savings

    Affiliate Management Best Practices

    Once you have chosen your affiliate network software and set up your campaign, you have to keep it going and growing!

    Effective affiliate program management requires a balance of clear communication, mutual trust, and a commitment to helping affiliates succeed.

    Here are some best practices will help you succeed:

    Illustration of two people sitting on the edge of a laptop screen with an open envelope of mail on the screen. Image is from LeadDyno affiliate management  software.


    Make it Easy for Affiliates to Join Your Program:

    • Streamline Application Process: Create user-friendly signup forms with email verification to make applying easy for affiliates.
    • Onboarding Resources: Include comprehensive onboarding instructions to help new affiliates kick-start their earnings.

    Make Sure You Have Contractual Agreements:

    • Use Contracts: Draft contracts outlining expectations, commission structures, and the duration of the affiliate relationship, including renewal options.
    • Privacy Policies: Ensure privacy policies are included in contracts to protect sensitive data.
    • Define Success Metrics: Clearly define your program’s success metrics and communicate them to affiliates to set expectations.
    • Do Your Due Diligence: Before contracts are signed, conduct due diligence on affiliate applicants, verify website ownership, contact affiliates to understand their promotional methods and check their history for problematic behavior or content. 

    Offer Motivation and Incentives:

    • Varied Commissions: Keep commissions interesting by offering limited-time promotions with higher rates or bonuses for top-performing affiliates.
    • Performance Bonuses: Incentivize affiliates to excel by offering bonuses based on specific performance targets.
    • Segregate Affiliates Based Performance: The top-earning affiliates should get more attention and better perks, such as freebies, etc. Focus your time and energy here, where it is generating you the most revenue.

    Offer Support, Resources, and Training:

    • Provide Guides: Regularly share best practice guides and success stories to inspire affiliates and offer insights into effective strategies.
    • Create a Resource Center: A well-stocked resource center with pre-written content, images, reviews, and data for affiliates to use goes a long way to help them perform and help them spread the correct information. 

    Stay Compliant with Regulations:

    • Stay Compliant: Stay updated with affiliate marketing regulations and ensure that your program complies with all legal requirements.
    • Ethical Guidelines: Educate affiliates on ethical marketing practices to maintain a positive brand image.
    • Monitor Promotion: Regularly monitor affiliate promotions to ensure they align with your brand’s values and guidelines.
    • Deal with Non-Compliance: Address any affiliate non-compliance issues promptly to maintain program integrity.

    Evaluate Performance Regularly (for the program and individual affiliates):

    • Performance Reviews: Conduct periodic reviews of affiliate performance and offer constructive feedback for improvement.
    • Program Evaluation: Continuously assess your affiliate program’s effectiveness and make adjustments as needed.

    Build Meaningful Relationships: 

    • Communicate Personally: Nurture one on one relationships with your affiliates, especially the top-performing ones.
    • Send Your Affiliates Regular Emails: Update them on new developments, provide them with new supporting materials and keep them engaged.


    In conclusion, there are many great affiliate management software to choose from and finding the perfect affiliate management system can be overwhelming, which is why we complied this list!

    The options listed here are trusted, well-established and offer all the essential features you need to create and manage a successful affiliate marketing program.

    We have also included some useful information on how to choose the best affiliate marketing software for your specific needs and the key best practices to keep up your affiliate marketing program once it is established.

    Frequently Asked Questions

    What is Affiliate Management software?

    Good affiliate management software allows you to create and manage your affiliate marketing campaign by providing you with all the tools to use and allowing you to closely monitor your progress. Check out this detailed review of the best affiliate management software solutions.

    What is the best Affiliate Management software to use?

    There are many different affiliate management software solutions to choose from. We researched and reviewed dozens of them to make this list of the best affiliate management software solutions to use in 2023.

    How do I manage affiliates?

    Managing affiliates is easy if you have the right affiliate management software and follow the affiliate management best practices set out in this article, which offers a detailed review of the best affiliate management solutions and best practices to manage your affiliates.

    What is an affiliate management system?

    An affiliate management system (affiliate management software) is the software solution used to manage an affiliate program. It includes general admin, affiliate performance tracking, commission tracking, payouts, communication with affiliates, detailed reporting, fraud detection and much, much more. Read the full review to find the best affiliate management system for your brand.