Looking for the best Shopify email marketing apps?
If you’re having trouble finding the right one for your needs, we’re here to help!
There are so many email marketing apps available, and many of them are quite similar in both features and price.
In such a sea of sameness, how do you find the right one?
Start here, because we’ve analysed the most popular and best rated Shopify apps to bring you our top picks of free and paid solutions in this guide.
Whether you’re just starting out with a campaign, or looking to take your entire email marketing strategy up to the next level, there’s a tool to suit your needs.
Here’s a quick review of the best Shopify email marketing platforms, the purpose of each, how much they cost and how we rate them. Below you can find a detail overview!
Best Shopify Email Marketing Platforms
Our P2P Rating
Brevo + Shopify App
ConvertKit + Shopify App
Klaviyo Marketing Automation + Shopify App
You can check out a concise review of the best Shopify apps, how much they cost, what each is best for and our rating. There’s a detailed review further below.
Best Shopify Apps for Your Email Marketing Strategy
Our P2P Rating
Shogun Landing Page Builder
Let’s start by looking at the various types of emails you must include in your strategy.
Firstly, because knowing this upfront could affect your choice of app. Secondly, because you might find the inspiration to add a few more to your email marketing plans.
It’s important that you know what kind of emails you need to cater for in order to narrow down your search.
These are all those important emails that are usually sent to the customer upon a certain action such as signing up, completing their profile, ordering products, checking their billing details and so on.
A warm welcome email does wonders for creating that very first connection moment, but don’t let the magic fade during the rest of the on-boarding process.
Each email should be well thought out, so craft your newsletter copy well, and be considerate when it comes to the timing and frequency of these emails.
Back in 1997, CDBaby started out as an online distributor of music by independent artists. In an effort to differentiate his company communications at some point, founder Derek Sivers sat down and unknowingly wrote one of the most legendary shipping emails in digital marketing history. This creative piece of copy received over 20,000 citations!
Here’s what the email said:
Birthdays, membership anniversaries or even seasonal discounts create a level of personalisation that is not too intrusive while contributing to your retention strategy.
Remember, you can also offer your customers a little discount when you reach a certain milestone in your business for example: company birthdays, reaching a certain membership or subscriber number milestone, and so on.
This is where you can really have some fun, especially if you have an editorial streak and can offer great content and curated products for certain customers.
Retention emails are important because engaging with existing customers is much cheaper than approaching new customers. In fact, it’s 5x cheaper!
You can also send out important surveys to gather information about customer satisfaction, product reviews, demographic details, and other important customer information.
We recommend making use of audience segmentation tools or even a persona generator to take a deeper dive into understanding your customers.
Re-activation emails are a great way to connect with inactive customers who might’ve signed up at one point but didn’t make any purchases in a while (or at all). You can offer to assist them with setting up a full profile, ask if they’re still interested, or offer them a voucher to make that first purchase a little sweeter.
“80% of retail professionals indicate that email marketing is their greatest driver of customer retention”
Here are a few types of retention emails that can be found on advanced Shopify email marketing strategies.
SUMMARY: 3 KEY TYPES OF EMAILS TO USE IN YOUR SHOPIFY EMAIL MARKETING
Omnisend was built for e-commerce from day one. Therefore, it integrates with almost all of the e-commerce tools you might be using (other than Shopify). It has tailored its suite of features to ensure your Shopify business has what it needs to grow. And similar to ActiveCampaign, Omnisend has more than just email capabilities. It supports SMS marketing and will enhance your paid advertisement activities by using the data from your store.
The thing we like the most about Omnisend is the forms. Omnisend makes it extremely easy for e-commerce businesses to collect new emails. Omnisend competes with all the enterprise-level email platforms for an affordable price.
Best for: Marketers that want more than email marketing capabilities.
Don’t forget about making the most of your transactional emails. Brevo takes care of those operational, transactional, engagement emails, and SMSes all in one place.
You can easily sync your customer data from Shopify to your Brevo email marketing account, design your automation workflows, design your emails and send them off without needing any coding experience.
Brevo offers a free Shopify app that will make creating email automation flows and launching email campaigns a breeze.
Best for: Merchants that need both a powerful transactional and email re-engagement solution.
Moosend is a powerful email marketing automation platform that allows businesses of all sizes to create, manage, and execute their email campaigns.
The top features of the software include email analytics, A/B testing, drag and drop email editor, and list segmentation. Besides, it provides advanced personalization capabilities with its templates and also helps build ultrafast landing pages.
Connecting Moosend to your Shopify store is just a matter of minutes. The process does not require any coding experience and you can get started with little effort. You can select actions from your Shopify store as triggers for your automated campaigns.
Data from your Shopify store is directly recorded and stored where you can create specific mailing lists that target only the most qualified leads.
You can also set up automated email sequences for payments, new orders, canceled orders, and abandoned carts.
This also helps you better understand the pain points and help retain as many customers as possible.
Best for: Marketers who are experienced in email marketing and want to do more than just sending cart abandonment emails.
ActiveCampaign offers a very powerful marketing automation platform, and its Shopify integration makes it even easier to sync your customers between your Shopify and ActiveCampaign accounts.
Although ActiveCampaign excels in email marketing, it does not stop there. It offers you a home for all your digital marketing activities. From smart paid advertising to SMS and much more.
Best for: Marketers who are looking for an intelligent email marketing automation system.
ConvertKit is a very affordable email marketing software that is very well suitable for artists, musicians, and other creatives that are selling goods on Shopify.
Their user-friendly, visual interface offers a clean and uncomplicated solution for selling your products.
And, while it is geared towards people who are not very tech-savvy, it also offers some great advanced features such as visual automation builders and integration with over 90 platforms and providers.
ConvertKit was recently featured in Capterra’s Top 20 Marketing Automation Software for 2020.
Best for: Creators and small business owners who just need a straightforward e-commerce email marketing solution without all the frills.
Klaviyo is a really powerful email marketing and automation tool which offers a 360-degree view of customers and a full suite of features. This is one of the best free email marketing apps on Shopify.
With Klaviyo, you can segment and analyse your customers, improve your personalisation, automate certain messages, and increase your ROI.
Best for: Intermediate to advanced users who are looking for a free marketing tool with more to offer. A good option if you’re looking for a Mailchimp alternative.
Shogun Landing Page Builder is one of the most highly rated apps on Shopify. They’re a Shopify Plus partner, meaning that they’re among the best in class as far as app integration services go. No coding is required and there are customisable pre-made templates available.
Best for: Building and optimizing beautiful, high-conversion landing pages for multiple stores.
Shopify App Store Rating: 4.9/5 based on 1838 reviews
The name says it all. Happy Birthday Email is a great app for sending out those milestone emails for birthdays. You can capture birthdays via Shopify POS, create a birthday email, customise and automate the send.
Cons: This app scores 5 stars on the Shopify app store, and so far we haven’t picked up a single con!
Best for: Customer retention with milestone emails.
Shopify App Store Rating: 5/5 based on 101 reviews
Are you facing challenges when it comes to converting visitors into customers? Then we recommend trying OptinMate. This app allows you to create pop-ups, slide-ins and sticky bars to engage visitors before they consider shopping elsewhere.
These pop-ups can be triggered by certain behaviours such as on-exit intent, on-click, and so on – all without needing to code anything. The tiered plans are great for a growing business so that you can upgrade as you expand.
Best for: Converting visitors into customers just when they show intent to leave your site.
Shopify App Store Rating: 4.9/5 based on 211 reviews
Spin-a-Sale offers a refreshing take on the subscriber pop-up for something really fun and interactive. The pop-up offers visitors a chance to enter their email address and when the wheel spins, they have a chance of winning a prize – just like a nostalgic TV game show!
What’s great about this email marketing app is that it really delivers when it comes to increasing your sign-up rate. It is fully customisable, giving you full control over the prizes so that you can offer more than just discounts.
Best for: Customer retention and growing your email sign up list.
Shopify App Store Rating: 4.9/5 based on 1096 reviews
Working on Your Email Marketing Strategy? Check Out Our:
Sendvio is a great tool for keeping up customer engagement and preventing cart abandonment with a range of clever pop-ups. You can use this app to re-engage your customers at the first sign of them intending to leave the checkout process.
And there’s so much more to offer! Sendvio will help you take care of operational and transactional emails, as well as newsletter and other retention email sequences.
Best for: Managing all your email communication in one place and improving your cart abandonment and customer retention rates.
Shopify App Store Rating: 4.8/5 based on 248 reviews
“The overall average open rate for basket abandonment emails is 40.14%, with a click through rate of 28.64%”
When it comes to choosing the right tool for your Shopify email marketing strategy, it’s important to first outline exactly what your needs and objectives are, and then decide on what features you’re looking for.
Don’t forget to check if you’re using all the features available to you on other apps or software that you have already purchased.
Reading reviews is a great way to get a general sense of what other marketers and Shopify merchants experienced with the app. However, we highly recommend that you put in the effort to really make use of the free trials in order to find the perfect match.
And remember: some tools are great at doing just one thing really well, while others can offer a large suite of average features. Pick your apps for what they do really well!
Our top picks:
For small businesses: Klaviyo for its generous free tier and wide range of features.
For enterprise businesses: Shogun for building high-quality landing pages at scale.
Firstly, you should send operational and transactional emails. These are the emails sent after a particular customer action, such as signing in or ordering products. You can also send milestone emails for birthdays or anniversaires. See what other emails are sent in our detailed post, including what the best email marketing apps are, to get you going!
Here are the best email marketing platforms for ecommerce: Klaviyo, ConvertKit and ActiveCampaign. Take a look at our detailed article on the best platforms and apps for your email marketing.
The top Shopify apps for email marketing are Shogun Landing Page Builder and Happy Birthday Email Discounts. Check out our full list of the top Shopify apps for email marketing, by following our article.
35 Face-Melting Email Marketing Stats: https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics
18 Essential Email Marketing Statistics (2020 Edition): https://www.salecycle.com/blog/featured/18-essential-email-marketing-statistics/
How CDBaby Built 20,000 Citations With One E-Mail: https://searchengineland.com/how-cdbaby-built-20000-citations-with-one-e-mail-84357
The 10 Best Shopify Email Marketing Apps: https://shopthemedetector.com/blog/email-marketing-apps/