Securing eCommerce sales is challenging for most businesses. The best way to maximize your chances of customer purchases is through proven eCommerce merchandising strategies.
With such promising value in the eCommerce market, you need to take your eCommerce marketing approach to a whole new level.
Without securing brand loyalty, considering mobile users and many other eCommerce merchandising strategies, you’ll miss out!
But how do you practice truly effective eCommerce merchandising? And what are the best strategies to use for results in 2023 and beyond?
We’re going to help you boost your eCommerce sales like never before with an ultimate guide on eCommerce merchandising strategies.
In this guide, we cover the top proven eCommerce merchandising tactics, and the best examples to learn from!
Ready to become an eCommerce marketing pro?
Here we go!
eCommerce merchandising is a practice eCommerce businesses use to highlight their products and secure a seamless buying journey without interruptions. Brands must consider their website design and content format for successful eCommerce marketing. Your products should be easy to find, relevant, and offer a quick checkout process.
Summary: What is eCommerce Merchandising?
eCommerce merchandising is a digital marketing practice that businesses use to highlight their products, promote their brand, and structure their website to maximize sales.
Source: Ocey Phillips
Traditional retail merchandising is a practice brick-to-mortar businesses use to drive sales. Instead of online marketing strategies like eCommerce merchandising, physical stores use tactics to highlight products and guide shoppers effortlessly through their stores to the checkout counter.
After the internet began, eCommerce merchandising grew as more businesses developed an online presence. Brands can now use digital strategies for successful eCommerce merchandising and have many more ways to entice customers.
These are the main differences between eCommerce vs. traditional retail merchandising:
Summary: Merchandising: eCommerce vs. Traditional Retail
Successful eCommerce websites leverage customer data to offer personalized product recommendations. Personalization is essential to persuade prospects to purchase.
Personal recommendations make up only 7% of website traffic but 26% of revenue. The same report by Invesp confirms that shoppers who click on personal recommendations are twice as likely to return to your site.
This eCommerce merchandising strategy works because buyers want products tailored to them. Brands can establish a customer-centric approach and experience for eCommerce merchandising.
Tips for Personal Recommendations:
Your eCommerce website must be mobile-friendly because mobile shopping is booming! More than one billion people worldwide access the internet via smartphone. In the US, one out of four people is an online shopper, with half having shopped via mobile devices.
Ensure all aspects of your website’s functionality, and speed are mobile-optimized. Mobile shoppers must efficiently progress through your sales funnel.
Tips for mobile-friendly eCommerce websites:
You must develop a sound SEO strategy for your eCommerce merchandising. Brands must practice on-page SEO to ensure they use elements and content that drive organic web traffic. Successful SEO campaigns take a lot of time, and you must track and measure your campaign before understanding what works.
While this may be tedious, it can boost your eCommerce merchandising strategy. You must do thorough research and keep your SEO framework updated and relevant. Working with an eCommerce merchandising agency like Kimonix can make this much easier. Your agency will handle all these technical aspects and help you achieve your ideal ROI.
Tips for eCommerce website SEO:
Adding high-quality images of your products makes your brand look professional. These images help convince shoppers because they can see the item they like. Almost 80% of online shoppers base their buying decisions on product photography.
Digital shopping is much less personal than in-person buying. But using visuals allows brands to create deeper connections between products and buyers. Your target customer base can visualize how they would use and benefit from your product rather than only relying on text.
Tips for eCommerce merchandising visuals:
Your homepage matters because it gives users a first impression of your brand. eCommerce homepages must include conversion-driven elements and catch visitors’ attention from the start. The only way to accomplish this is by understanding who your audience is and what would hook them in.
Before nailing down your homepage design and content, use A/B testing tools. Your homepage isn’t an aspect you want to optimize half-heartedly. Conduct split testing and use many approaches to determine the best homepage format for your audience while capturing your brand voice and identity.
Tips for homepage eCommerce merchandising:
Grouping related products are similar to personal recommendations. This eCommerce merchandising strategy has more chance of increasing buyer shopping cart values. Rather than suggesting single products based on buyer interactions, you can categorize products that add value to each other.
Shoppers Have more reason to buy other related products because of added value. But even if buyers don’t purchase related products, this strategy still works. You have a higher chance of return shoppers because you’ve proved you know what your target buyers need.
Tips for grouping related products:
Customer data is essential for eCommerce merchandising because it opens opportunities for personalized tactics. Understand your audience, what engages them, and how to persuade them to interact with your website and products.
You can find in-depth analytics about your buyers through your web analytics and Google Analytics. Brands can also rely on the best heat mapping tools to determine which aspects of their websites customers interact with most.
If you notice a few aspects of your website don’t engage visitors, use A/B testing to find a better approach. Your efforts to gather, analyze, and action customer data must be consistent throughout your eCommerce merchandising strategy.
Tips to leverage customer data:
Cross-selling and upselling help businesses maximize how much customers spend per visit. Brands use cross-selling to recommend complementary products to items shoppers intend to purchase. Like if your buyer adds a bicycle to their shopping cart, you may cross-sell complementary products like a helmet, headlight, or water bottle.
Upselling is when businesses suggest higher-end alternatives to products buyers intend to purchase. Brands may also promote add-ons or upgrades to the initial product. Upselling exposes buyers to more costly product options. You can use the best Shopify upsell apps for maximum profit.
Cross-selling and upselling are similar because they both focus on providing additional value to customers and increasing your bottom line.
Tips for cross-selling and upselling:
Landing pages are your best friends for eCommerce merchandising. Targeted, customer-centric landing pages allow you to use an entire web page to drive conversions. Ensure you link your landing pages to your search engine results. Customers must arrive on your landing page when they click your Google listing.
Your landing pages hold a lot of weight because of this, so you must perfect the design and content. Businesses must optimize landing page speed as marketers see a 4.42% drop in conversions for every second of page load time.
Tips for landing pages:
The secret to successful eCommerce merchandising is returning and retained buyers. When customers have purchased once from your brand, you must engage them to buy again. You’ll make much more revenue in the long run through return buyers vs. once-off customers.
Retaining customers provides a significant ROI benefit too. A study by Bain & Company confirms that a 5% increase in customer retention can lead to a 25% profit increase. Do your best to solve customer queries quickly and professionally. Give your buyers a voice, respond to negative comments and ensure your customer service efforts are top-notch.
Tips for brand loyalty:
Personalized, powerful decision-making elements must be strategically placed all over your website. Remember, eCommerce merchandising is about angling your products and website to deliver a seamless buying journey without interruptions.
Ensure you structure and design your website to convert prospects. But don’t be invasive. Customers shouldn’t feel forced to buy your products. Your design and approach must organically convince them to purchase.
Examples of decision-making elements for eCommerce websites include social proof like testimonials and reviews, expert stamps of approval, industry badges and awards, infographics, and informational videos.
Place these elements in every section of your homepage. As customers scroll through your homepage, there should be at least one element in front of them.
Tips for decision-making elements:
It’s a no-brainer that businesses must boost the most sold products. These are the products your buyers value the most, making them imperative to flaunt. By the same means, don’t be afraid to remove products that don’t gain traction.
Many business owners feel the more they offer, the better for customers. But promoting products that don’t drive interest takes time and effort away from those that do.
You can figure out which products are sold the most from your eCommerce platform analytics. Monitor these trends to understand which products gain and lose popularity, so you always promote trending items.
Tips to boost most sold products:
We spoke about how valuable return shoppers and visitors are for eCommerce merchandising. But to keep these buyers engaged, rotate your products so they don’t see the same stuff all the time.
When buyers return to your website and search through product categories, the first results that appear must be new items. You can rotate your products using a third-party plugin depending on which eCommerce platform you use.
Tips to rotate products for return shoppers and visitors:
There’s nothing more discouraging than wanting to buy a product, but there’s no stock! When buyers interact with your products, ensure sold-out items don’t appear first. Demote your out-of-stock products to the bottom of your product pages. When you receive more stock, you can change this.
You don’t want anything getting in the way of your buyer completing a purchase. If customers interact with the first products they see, but they’re sold out, it may prevent them from exploring other products.
Tips to demote out-of-stock products:
eCommerce products sell when they’re relevant and personalized to the buyer. If your target customers live in a country that snows most of the year, promoting a bikini or sun tan lotion won’t work.
Consider how seasonal and geographical elements influence your buyers’ purchasing habits. Promoting products they won’t use is a quick way to ensure your eCommerce merchandising strategy goes up in flames!
Tips for effective seasonal and geographic merchandising:
Social proof and user reviews help businesses build credibility. When we say social proof we refer to testimonials, case studies, celebrity/expert endorsements, and badges of approval. User reviews are user-generated content like images, videos, and text reviews that describe your brand experience and product quality.
So, why are user reviews and social proof essential for eCommerce merchandising?
Online shoppers trust organic content and proof of your business’s credibility over marketing and advertising content. HubSpot confirms that 88% of customers trust user reviews as much as personal recommendations. When buyers see what experience others have had with your brand, they believe it more than your claims.
Tips for social proof and user reviews:
Summary: 15 eCommerce Merchandising Strategies and Tips
Amazon is no doubt an eCommerce marketing king. They make it easy for buyers to find the best-selling products through a separate page on their platform. Amazon uses an entire web page dedicated to best-selling products. Buyers can filter these items based on category, allowing them to find what they need among the plethora of products.
Key Takeaways from Amazon’s Best Sellers:
Want to see upselling and cross-selling done right? Halfords is a fantastic example! This eCommerce store creates product bundles to group together items to help buyers leverage the full value of their offerings. Halfords also uses a filter on the left-hand side, so buyers can quickly find the product bundle they need.
Key Takeaways from Halfords’ Product Bundles:
Man Crates takes homepage merchandising to the next level through a highly targeted homepage design. While this design may be a little too busy for some business owners, you can’t ignore how well they’ve used decision-making elements. On every section of Man Crates’ homepage, visitors will find components that provoke emotion and personalization.
Key Takeaways from Man Crates’ Homepage Merchandising:
eCommerce merchandising is essential for successful online sales! This practice allows you to optimize conversion strategies and guide buyers toward checkout without interruptions. The best strategies for eCommerce merchandising include driving brand loyalty, optimizing your SEO, and considering mobile shoppers. Use these strategies and the best eCommerce merchandising examples to maximize your revenue in 2022.
eCommerce merchandising is a practice online businesses use to highlight their products and structure their websites for a seamless shopping experience without interruptions. Read this article for the best eCommerce merchandising strategies!
The best strategies for successful eCommerce merchandising include driving brand loyalty, optimizing your SEO, focusing on product visuals and considering mobile shoppers. Read this full article for more of the best eCommerce merchandising strategies and the top examples to learn from.
The top examples of eCommerce merchandising include Amazon's Best Sellers page, Halfords product bundles and Man Crates' homepage merchandising. This article has all the details on what to learn from these examples and the best eCommerce merchandising strategies for high ROI!
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