Many online stores (like yours) contribute copious amounts of time, effort, and capital into making thier brands a success.
But these online stores miss out on a fair amount of profit by not upselling.
In this article, we’re going to speak about Upselling and the 7 Best Shopify Upsell apps to help you successfully get the most from every consumer interaction.
You might dislike upselling from your last encounter with your insurance company or health provider.
But believe me, after understanding how upselling can maximize your AOV (Average Order Value), your mind will undoubtedly change.
Do you want to use upselling to boost your Shopify store’s sales? Continue reading!
This is just a quick comparison – scroll down to the full reviews for more on features, pros and cons, pricing packages and more!
Our P2P Rating
Upsell & Cross-sell
Frequently Bought Together
ReConvert Upsell & Cross Sell
Candy Rack -
One Click Upsell
AfterSell Post Purchase Upsell
Candy Cart -
In Cart Upsell
Upselling is a sales technique that encourages consumers to spend more money than they were going to.
Think about the last time you were in a grocery store standing at the checkout counters. Remember all the candies and small goodies displayed along the ques? That grocery store was trying to upsell consumers more products so they would spend more.
You can upsell products through your online store on your Shopify checkout page, in popups, or on your product pages.
Have a look at the example of upselling below:
Upselling includes offering customers add-ons that might enhance the initial product they want to buy. Or offering customers more premium options that might better suit their needs while increasing their AOV.
Using upselling will allow you to nurture your customer relations as customers will feel that you are offering them more value for what they need. And after every sale, you walk away with much more than you would of otherwise. It’s a win-win!
Summary: What is Upselling?
Upselling refers to marketing and sales tactics that encourage customers to buy or spend more than they initially intended to. Providing suggestions, nudges towards buying the higher-profit version of an item and promotional offers for related items at the right place and time can lead customers to spend more or make additional, impulse purchases. In addition to making more money, if you’re upselling right, your customers will feel special and like they gained additional value from your upsell.
Plus, upselling is A LOT easier through Shopify Upsell apps, but we’ll get to that soon!
The profit an E-commerce store generates determines how long the business will exist.
Every time you order a Big Mac from McDonald’s, the cashier will ask, “Would you like a soda and fries with that?” Think about how people say, “Yes!”.
Now, McDonald’s has mastered upselling and boasts a network of over $150 billion. And they have survived every punch the economy has thrown since 1995.
With the right strategy, this can be possible for an E-commerce store too. Because upselling increases the AOV of your customers, you can focus on turning your existing customers into brand ambassadors instead of trying to gain new customers.
This is especially beneficial for your Shopify store, as according to OutboundEngine, acquiring a new customer costs five times more than retaining an existing one. Furthermore, upselling is 68% more affordable than acquiring a new customer.
Upselling includes promoting related products that might be add-ons or more expensive than what your customer initially wants to buy. This sales technique will also help you gain more insight into what your customers prefer.
After the first purchase, there is a 27% chance a customer might return to your store. And after the third purchase, those chances rise to 54%, but there is no real guarantee they’ll return.
However, using Shopify upsell apps maximizes your profit from the very first purchase to the last.
But that’s not all. Unfortunately, on average, only 2% of website visitors will convert on their first visit. The other 98% won’t purchase from your store.
With such little chance of getting website visitors to purchase something, it only makes sense to ensure that customer is spending the most they can afford.
Shopify upsell apps make it possible for brands to focus on getting the most value from existing clients while staying in tune with their ever-changing trends and preferences.
Using Amazon’s recommendation technology, this Shopify upsell app turns online stores into a powerful recommendation engine.
Recommending products to customers eliminates the risk of customers not finding what they need and going to a competitor instead.
Also, this allows you to showcase more of your products as extras that customers can buy.
Not to mention that recommended products form 31% of an online store’s revenue.
With that figure in your mind, let’s look at Recommend’s most attractive features:
Shopify App Store Rating: 5 stars/ 8 reviews
The Frequently Bought Together app is one of the most popular Shopify upsell apps. This app accesses your store’s database to view your purchase history. It then creates a memory graph with products that are usually bought together.
Using this app, you can increase your AOV by encouraging customers to buy more products that might complement their initial purchase.
Let’s have a look at this app’s primary features.
Trial: 30-day free trial
Shopify App Store Rating: 4.9 stars/1670 reviews
ReConvert is a sophisticated Shopify upsell app that allows users so much more to upsell. Using this app, brands can create highly professional Thank You pages and upsells at the checkout page.
Thank You pages give you more opportunity and space to upsell to your customers while giving them a positive user experience. Let’s examine the salient features of this app.
Trial: 30-day free trial
Shopify App Store Rating: 5 stars/ 2148
If you’re searching for a one-click upsell popup window that is mobile-adaptive and allows you to maximize your earnings, CandyRack is your best bet.
Popups are a wonderful way to grab your visitor’s attention. And offer them an upsell before they exit your site, before they confirm a purchase, when they linger on a section of your store. Or they’ve just arrived at your store.
Thinking about using Candy Rack for high-converting popups? These are their best features:
Trial: 14-day free trial
Shopify App Store Rating: 5 stars/ 212 reviews
Similar to ReConvert, AfterSell focuses on delivering high-quality, attractive Thank You pages. This helps boost your AOV and keep a smile on your customers’ faces.
Using this Shopify upsell app, you can provide a unique, personalized post-shopping experience for your customers, giving them more reason to return to your store.
Check out AfterSell’s most essential features.
Trial: 30-day free trial
Shopify App Store Rating: 4.9 stars/ 97 reviews
Candy Cart specializes in creating upsells for the cart page before customers check out. With this Shopify upsell app, users can add popups with time-sensitive discounts to their cart pages to upsell products.
Additionally, fully automatic upsells are available, along with well-designed popups. Let’s see what their principal features are.
Trial: 14-day free trial
Shopify App Store Rating: 5 stars/ 10 reviews
Shopify Store Review: 4.9/5 stars
This Shopify upsell app promotes itself as a beginner-friendly tool that can be quickly set up and efficiently used to expand your bottom line. Sounds like something you need? Here are Honeycomb’s leading features:
Trial: 7-day free trial
Shopify App Store Rating: 4.9 stars/ 311 reviews
Now that you know what the 7 Best Shopify upsell apps for 2023 are, let’s discuss our best pick for small businesses and large enterprises:
First, for small businesses, our favorite Shopify upsell app is… drumroll, please… ReConvert! ReConvert offers everything a small business needs to upsell their products and increase their AOV successfully. The 30-day free trial is enough time to get acquainted with this app, and the free plan is a great option for small businesses.
However, the paid plans aren’t too pricey either, and small businesses can enjoy reliable functionality, while the advanced automation does most of the work!
Now for large enterprises! Our favorite Shopify app is… Honeycomb. Honeycomb offers advanced features that allow online stores to deploy several upsells for different aspects of their business.
Professional features, the sophisticated AI engine, and Honeycomb’s effortless requirements make this Shopify upsell app perfect for large enterprises.
Upselling is a sales technique that encourages customers to spend more money than they were planning on spending. Read this article for the best Shopify upsell apps to maximize your revenue, how much they cost, and the pros and cons.
Upselling helps your brand understand what your consumers want, capitalize on every customer interaction, and recommend products to your consumers that will help them solve a pain point. Read our article to find which Shopify upsell apps are the best and which app will work best for you.
This depends on the nature of your business and what you require. Read our article to find out what the 7 best Shopify apps are and our favorite picks for small businesses and large businesses.
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