Do you want to accelerate your brand’s sales conversions?
You’ve come to the right place!
This article will dissect how to build a Shopify landing page that drives insane sales in 2022.
Landing pages are standalone webpages that encourage your target audience to take an action aligned with your business’s aim.
For example, if your brand’s aim is to increase sales, you want your landing page to persuade visitors to buy your products.
Driving web traffic can be a tricky business, but building a Shopify landing page makes this a seamless process and is a safe way to maximize your conversions.
Today we’re going to look at why landing pages are critical for your Shopify store, the different Shopify landing pages, the top examples of landing pages, the best landing page builder apps, and a few valuable tips to optimize your landing page.
Let’s get started!
This is just a quick comparison of some of the best apps you can use to build your own Shopify landing pages but we have much more detail in the full reviews so keep scrolling down for those!
Best Apps to Build Shopify Landing Pages
App Store Rating
Our P2P Rating
Pagefly Landing Page Builder
LayoutHub Easy Page Builder
GemPages Flexible Page Builder
This article will just be a jumble of digital marketing jargon if you don’t know what a landing page is.
In short, a landing page is a standalone webpage that converts your site visitors into leads. This page is where visitors “land” after clicking on a CTA (call-to-action), email, or social media ad.
Have a look at this landing page from Intouch Insight:
Although any webpage can be used as a landing page, and by 2018 76% of landing pages were homepages, this isn’t ideal.
The purpose of a homepage is to welcome visitors and introduce your brand. Keep your landing page exclusive and ensure it doesn’t have a diverse range of purposes.
Summary: What is a Landing Page?
In digital marketing, a landing page is the page that a visitor lands on after clicking on a call to action (CTA) from a specific source, such as an ad, social media or email campaign. Landing pages are distinct from other pages on your website in that they’re specifically designed to push the visitor down the funnel and become a lead. Landing pages usually include a form for contact info, and speak directly to the reason the visitor landed there, to convert the visitor into a lead.
The success of landing pages is a well-known concept in the world of digital marketing. Both businesses and marketers alike use this sales and conversions tool.
Not every consumer who visits your Shopify store is going to purchase something. In fact, the average rate for cart abandonment is 74%.
This figure confirms how crucial it is to instill buying confidence, trust, and a sense of “need” for the product in consumers for them to complete their purchases.
Building a Shopify landing page is a simple way to achieve this.
You want to approach creating your landing pages with a primary goal in mind. Your landing page will be tailored to persuade website visitors to accomplish that goal.
There are many objectives that brands build Shopify landing pages for, such as consumer marketing or increasing brand awareness. These are a few more common goals:
It’s important to understand that not every website visitor wants to buy something from your brand. No matter how irresistible you make your product seem.
But this doesn’t mean those visitors are invaluable. Solve this by creating a landing page that is targeted at capturing consumers’ contact details. Don’t rely solely on lead generation software to do the trick. Use your Shopify landing page!
Design a drip campaign to nurture consumer engagement with those leads. Doing this will make sure those consumers don’t forget about your brand.
It’s common to use lead magnets to incentivize consumers to give you their contact details. With enough consumer marketing tactics, those leads will soon gladly purchase something from your Shopify store.
Got a single product you can’t, for the life of you sell? Then you’re really going to like what I’m about to say.
Promoting individual products allows you more freedom and space to add beneficial information, positive consumer feedback, and highlight the best features of your product.
You can add more valuable content in the space you have, creating more emphasis on how incredible your product is.
If a specific product is not leaving the shelf or you’re launching a new product, create a Shopify landing page to give it an extra boost.
If you want your products to fly off the shelves, I would call this a mandatory landing page to create.
Consumers often love discounts and promotions (as consumers we can all confirm this) making this a landing page that pretty much guarantees success.
Chances are, consumers will either act on your landing page and buy the discounted/promoted product/s. Or, they will give you their contact information for you to notify them of future discounts/promotions.
Ideally, you want consumers to do both.
If you have a specific product category that you’d like to promote, create a landing page for it!
Doing this allows you to provide your consumers with added information on your category. You can recommend similar product lines and promote the “best-sellers” too. This will motivate consumers to spend more time exploring your store.
Keep in mind that this landing page allows you to inform visitors about your products and advertise your products while keeping visitors in your Shopify store.
There are many ways you can go about building your Shopify landing page. However, most brands build Shopify landing pages using one of these four methods.
Need a quick and reliable way to build your landing page? Simply go to Shopify’s store and purchase a landing page builder app!
You can design engaging landing pages, product pages, and more using these beginner-friendly drag-and-drop programs.
Plus, you can effortlessly integrate CRO (Conversion Rate Optimization) tools, analytics accounts, email automation, and the list continues.
We’ll be discussing the best of these Shopify landing page builders soon, so keep scrolling!
If you’re looking for more creative freedom in building your Shopify landing page, I’d suggest you bring in third-party software.
Like Shopify’s landing page builders, these third-party programs also have drag-and-drop editors. But the common issue with using third-party software is how much more expensive these apps are compared to Shopify’s.
Additionally, it’s more complicated to use third-party software, as there are many technical functions you will have to solve on your own. Like integrating an analytics account.
I wouldn’t suggest this option unless you know what you’re doing from the get-go.
You can create a landing page template within your Shopify theme. This method is complicated and requires technical knowledge about building a landing page template in Shopify.
But there are also many advantages building a landing page template offers. Firstly, you don’t have to pay a single cent to create the template, and you can customize it as much as you’d like.
Secondly, consistency is key, and the landing page template will perfectly suit the rest of your webpages.
Thirdly, you can deliver an experience tailored to your brand and target audience.
Have a seasonal promotion or huge sale going on? Simply turn your product collection pages into landing pages!
This method makes designing your landing pages and writing the content quicker and simpler. Most consumers know their way around product collection pages, removing any confusion or friction for site visitors.
Furthermore, converting your product collection pages into landing pages will swiftly get your audience to where they want to be on your site. This also means the distance to the “add to cart” button is much shorter.
Summary: 4 Methods to Create Shopify Landing Pages
Earlier, we discussed how powerful long-form landing pages are, and Pretty Litter flaunts an excellent example of a long-form landing page done right.
These are the factors Pretty Litter has included in their landing page, making them a top example:
Although this landing page is not as long as Pretty Litter’s, it still demonstrates what a fantastic landing page looks like.
This is why One Page Love’s landing page leads a notable example:
When it comes to stellar landing pages, Shopify themselves lead by example.
This is what makes Shopify’s landing page stand out:
Simplicity is the theme in this example of Wincs’ landing page. Although the page is short, Winc relays the entire message clearly and appealingly.
The reasons that make Wincs’ landing page an awesome example:
Remember, I told you we’d look at the best Shopify apps to build your Shopify landing page? That’s what we’re going to discuss now!
App store ranking: 4.8 stars out of 5 (2319 reviews)
If you know your way around Shopify or have a large business, Shogun is designed for you. This app intensely focuses on CRO and provides a range of features such as:
However, Shogun is not a cheap app! Although a free trial is available, it doesn’t take the shock away from the highest plan priced at $149 p/m, the lowest at $39 p/m, and the middle plan at $99 p/m.
Shogun offers world-class service (no, it’s not an exaggeration, their service is phenomenal!), and the smooth functionality requires no coding experience. There are also many customizations you can make to your theme, making it personal to your brand.
The price is impractical for small businesses and individuals, and even for more established companies, you have to be 100% sure. Customers have complained about having issues with the app not completely uninstalling from their site, causing technical errors.
App store ranking: 4.9 stars out of 5 (4381 reviews)
The easy-to-use features and direct navigation makes Pagefly a strong landing page builder competitor. Focusing on lead generation and form creation, Pagefly enables its users with countless advanced features, including:
As if Pagefly could be any better, this app has a free plan too! The lowest plan starts at $19 p/m, the middle plan is reasonably at $39 p/m, and the highest is $99 p/m. Compared to Shogun, these prices are a breeze!
Pagefly is economical and offers a broad range of features that make building a Shopify landing page easy. The free plan may be limited, but offers a temporary choice to smaller businesses and individuals.
The lower plans are very restrictive, which may not work for some businesses.
App store ranking: 5 stars out of 5 (1105 reviews)
Boasting a full five stars, LayoutHub is without question, one of the best Shopify landing page builders around. These are a few of the features LayoutHub offers:
To top LayoutHub off, they offer a free plan. Or you can choose between the highest plan for $59 p/m, the middle plan for $29 p/m, and the lowest plan for $14 p/m. They also offer an option to bill you per year with a slightly discounted monthly price.
Helpful, quick customer support and advanced features are possible through LayoutHub, all at an affordable price. They made this app available for businesses of all sizes and trades.
Aside from a few technical errors reported that might not even be caused by the app, there aren’t many downsides to LayoutHub.
App store ranking: 4.9 stars out of 5 (2051 reviews)
Gempages focuses its efforts mainly on optimizing page loading times and providing top-quality usability. Using Gempages, you have access to these features:
Unfortunately, Gempages doesn’t offer a free plan. But the cheapest plan is $15 p/m, the middle plan is $29 p/m, and the most expensive plan is $59 p/m.
Gempages offers the fastest CDN (Content Delivery Network) and lazy loading. The features are refined and users can also find guides and tips in the app.
Most users report the app becoming overly complicated and a delay in the customer service depending on the time-zone you’re in.
App store ranking: N/A
If you’re looking for a unique landing page builder, Leadpages is a brilliant choice. This software has a large network of satisfied users and although it’s not available on Shopify’s store, you can integrate the two. Here are a few of Leadpages’ features:
I wouldn’t call Leadpages budget-friendly as the lowest plan starts at $27 p/m, the middle plan is $59 p/m and the highest is $239 p/m. On the bright side, they offer a 14-day free trial (phew!).
The page building elements work similarly to WordPress, making it easier for most people to get accustomed to. No HMTL knowledge or experience is required to bring videos and images to life. Many of the features can be customized.
Layout options for landing pages are restrictive. Leadpages lacks enough native intergrations and the monthly price might not be worth it in the long haul.
App store ranking: N/A
Unbounce is well-known for thier establishment in the digital marketing industry as one of the most reliable apps for professional landing pages. To use Unbounce in Shopify you will have to integrate these apps. These are a few of Ubounce’s features:
Like Leadpages, Unbounce is not economical. The lowest plan starts at $80 p/m. The next plan is a whopping $120 p/m, followed by a plan for $200 p/m. And if you haven’t had a heart attack yet the highest plan is $300 p/m.
Unbounce is a highly sophisticated landing page builder tool which is also surprisingly easy to use. There is a vast range of integrations to enhance your Shopify landing page.
Mobile compatibility for landing pages requires work. Unbounce also needs to consider making the scheduling tool more intuitive.
There are 4 ways you can create a Shopify landing page which includes using Shopify's Landing Page Builder, creating a landing page using Third-party software, creating a Shopify template, or converting your product collection pages into landing pages. Read our full article to find out how each of these methods work to get the best landing pages for your business!
Landing pages convert website visitors into leads. There are various purposes businesses use landing pages. Read this article to find out what the common purposes for landing pages are, the different types of Shopify landing pages, and the best Shopify apps to build your landing page.
Using landing pages, brands can maximize thier conversions, reduce bounce rates and optimize their lead generation. Read this article to find out more advantages of landing pages, the best Shopify apps to build landing pages, and the 4 different methods to build a Shopify landing page.
Ubounce: Conversion Benchmark Report
NiftyMarketing: Where are things at after 6 years of research?
Info.Monetate: First Impressions
MarketingExperiments: Web Usability: Long landing page nets 220% more leads than above the fold call-to-action
Shift4Shop: Ecommerce Market Statistics for 2020
MarketingSherpa: Practical Case Studies, Research and Training for Marketers
Neil Patel: How Loading Time Affects Your Bottom Line