Top 15 Influencer Marketing Agencies in 2023 [Updated Europe & US Review]

Finding the right influencer marketing agency for your brand can be a daunting task.

So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you!

Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience “overchoice” caused by having too many options.

As influencer marketing continues to become more and more fragmented, many marketers and brand managers are turning to specialist agencies to help them navigate this rapidly growing industry.

These agencies provide an array of influencer marketing services such as:

From storytelling specialists to full-service agencies, check out our list of Top Influencer Agencies in Europe and America.

Let’s get started.

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    11 Top Influencer Marketing Agencies in North America

    1. Ubiquitous

    Influencer Marketing Agencies - Ubiquitous Logo

    Ubiquitous

    Los Angeles, USA

    Our Score

    4.8   

    AGENCY SNAPSHOT

    Founded: 2020

    Location: Los Angeles, California, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Content creation
    • Influencer matching based on proprietary data
    • Influencer sourcing and contracting
    • One point of contact for all influencer campaigns
    • Influencer campaign strategy – full creative services
    • Influencer campaign execution, optimization, and management
    • Measurement, tracking, and analysis

    NOTEWORTHY CLIENTS

    • Disney
    • Netflix
    • Amazon
    • Aerie
    • Adobe
    • American Eagle

    WHY CHOOSE THEM?

    Ubiquitous is a full-service influencer marketing agency, with a database of more than a thousand influencers to choose from. They offer a full range of services, including creative content and data analytics, in addition to their influencer marketing services. Ubiquitous specializes in TikTok influencer campaigns and is a great choice for those targeting the young millennial and gen z demographics

    Ubiquitous is an up-and-coming, full-service influencer marketing agency (who have garnered the interest of TechCrunch) that specializes in TikTok influencer marketing.

    Ubiquitous boasts a fully vertically-integrated platform, in-house creative services, proprietary data analysis, and a roster of over a thousand influencers touting more than 2.5 billion followers in total. 

    Screenshot of Ubiquitous Influencer Marketing Homepage

    2. Americanoize

    Influencer Marketing Agencies - Americanoize Logo

    Americanoize

    Miami Beach, USA

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Miami Beach, Florida, with offices in San Antonio, Texas, New York, New York, USA and Milan, Italy

    Number of Employees: 11 -50

    KEY SERVICES

    • Accurate Influencer identification and search
    • Influencer strategy and process
    • Tracking, reporting, and analytics
    • Content direction
    • Follower growth
    • Target audience identification
    • Content guidelines

    NOTEWORTHY CLIENTS

    • Mediterranean Shipping Company (Msc)
    • Vanity Fair
    • Diesel
    • Venice Film Festival
    • American Express
    • Paul Mitchell
    • Hello
    • Adidas
    • Bloomingdale’s
    • AT&T
    • Hitachi

    WHY CHOOSE THEM?

    Americanoize is one of the top influencer marketing agencies globally. They offer a full suite of services, from turnkey solutions to customized packages. Americanoize is great for innovative campaigns at the forefront of new trends, and they’re one of the top agencies for NFT campaigns. 

    Americanoize is a premier multi-disciplinary influencer marketing agency. They manage influencers to help brands achieve their goals, such as traffic, conversions, engagement, awareness, and sales.

    Globally, Americanoize is one of the top agencies for NFT influencers. They also excel in the Metaverse, fitness, mums and family, clean beauty, cruelty-free, and genderless skincare communities.

    Moreover, Americanoize offers customizable services to suit the needs of their clients and they can handle everything from strategy to sourcing, contracting, content creation, execution, and campaign management.

    Screenshot of the Americanoize Influencer Marketing Agency homepage

    3. Station Entertainment

    Station Entertainment Influencer Marketing Agency Logo

    Station Entertainment

    Wilmington, NC, USA 11 – 50

    Our Score

    4.8   

    AGENCY SNAPSHOT

    Founded: 2021

    Location: Wilmington, North Carolina; Oceanside, California, USA; and Mexico City, Mexico

    Number of Employees: 11 – 50

    KEY SERVICES

    • Influencer Marketing Campaigns
    • Influencer Matchmaking
    • Content Creation Strategy
    • Influencer Marketing Consulting
    • TikTok Marketing
    • YouTube Marketing
    • Full Service Creative Campaigns

    NOTEWORTHY CLIENTS

    • Beyond Paint
    • Native
    • LiquidIV
    • Squarespace
    • Athletic Greens
    • Walmart
    • Amazon

    WHY CHOOSE THEM?

    Station Entertainment is a full-service influencer marketing agency, specializing in outcome-focused influencer campaigns across TikTok, YouTube, Podcasts, Instagram, Snap Chat, and Meta (Facebook).

    Station Entertainment will handle your influencer marketing from A to Z, including a customized strategy, recruiting the perfect influencers for your brand, and comprehensive campaign management.

    If you’re looking for an influencer agency with a passionate team that is creative, strategic, and results-oriented – Station Entertainment is a great choice!

    Station Entertainment is a top influencer marketing agency based in Wilmington, North Carolina, with offices in California and Mexico.

    Its team brings together passion and expertise from a variety of backgrounds including creative strategy, high-stakes negotiations, and helping startups thrive.

    Passion is a big part of their ethos, and they pride themselves on bringing passionate creators and brands together, to create hugely effective and highly memorable influencer campaigns.

    They work with brands of all sizes, from budding startups to household names, and develop customized strategies to address each client’s unique needs and achieve tangible results.

    Station Entertainment will handle your influencer marketing campaigns from A to Z, including strategy, influencer matchmaking, and full campaign management.

    Specializing in influencer campaigns on TikTok, YouTube, Podcasts, Instagram, Snap Chat, and Meta (Facebook), Station Entertainment creates precisely targeted campaigns that achieve measurable results from awareness to conversions.

    Station Entertainment Influencer Marketing Agency Homepage

    4. Acceleration Partners

    Acceleration Partners Logo

    Acceleration Partners

    Global

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Global, with hubs on three continents and employees in more than nine countries.

    Number of employees: 350+

    KEY SERVICES

    • Affiliate Marketing
    • Partner Marketing
    • Customer Acquisition
    • Publisher Development
    • Full Program Management
    • Global/Regional Management
    • Program Design
    • Partnership Optimization
    • Partner Recruitment
    • Compliance & Fraud Monitoring
    • Data & Analysis
    • AP Vision

    NOTEWORTHY CLIENTS

    • Grove Collaborative
    • Noom
    • Purple Carrot 
    • Redbubble
    • Vividseats
    • P.Volve

    WHY CHOOSE THEM?

    Acceleration Partners is an award-winning agency with an impressive track record and a global footprint – they know exactly how to develop, run, optimize and scale your influencer marketing program. Their experience, expertise, and technology allow them to build scalable, data-informed, and outcome-based programs and provide fully integrated, strategic, and transparent influencer program management.

    Acceleration Partners is an award-winning, global partnership marketing agency with extensive expertise in influencer, affiliate, and B2B marketing, as well as content and mass media marketing.

    They provide fully integrated, strategic, and transparent influencer program management, and their in-house Publisher Development team actively finds and verifies the best partners for your program.

    Acceleration Partners can handle everything, including compliance and monitoring and advanced analysis and optimization, using their proprietary APVision technology to process data from thousands of publishers across multiple platforms and partner networks.

    Acceleration Partners takes a collaborative approach and you can be confident that your influencer marketing strategy is built around your brand’s unique needs.

    You can rely on them to thoughtfully and strategically recruit the best influencers for your brand, build a data-driven strategy to drive measurable outcomes that are meaningful to your business, and support your brand’s goals with a dynamic range of capabilities and high-touch client service.

    They create outcome-based influencer marketing programs that are designed to scale and can be fully integrated with existing affiliate programs, making it easy to analyze consolidated performance data.

    Acceleration Partners’ is a client-centric agency, and their global teams have all the experience, expertise, and technology needed to help you grow and scale your influencer marketing program for measurable, meaningful results.  

    Screenshot of the Acceleration Partners Agency Homepage

    5. The Influencer Marketing Factory

    Influencer Marketing Agencies - The Influencer Marketing Factory Logo

    The Influencer Marketing Factory

    Miami, USA

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Miami, Florida and New York City, New York, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Influencer identification and search
    • Influencer strategy
    • Contracting
    • Tracking, reporting, and analytics
    • Content management
    • Target audience identification
    • Content guidelines

    NOTEWORTHY CLIENTS

    • Google
    • Facebook
    • Universal Music Group
    • Unilever
    • Amazon
    • Warner Music Group
    • Sony Music
    • SnapChat
    • UnitedHealth Group
    • Bud Light
    • F’real
    • Ablo
    • Grubhub
    • Benq
    • Hilton
    • Bumble
    • Vestiaire Collective
    • Brandt
    • UniCredit
    • Brisk
    • Pentel
    • Mountain Dew

    WHY CHOOSE THEM?

    The Influencer Marketing Factory is a top influencer marketing agency. They specialize in TikTok, Instagram, and YouTube campaigns, and they offer a full set of services from strategy and planning to identifying influencers and running the whole campaign. They also offer content creation services for even more effective influencer campaigns.  

    Influencer marketing factory

    The Influencer Marketing Factory is a global, full-service influencer marketing agency that helps brands get in front of Gen Z & Millennials on TikTok, Instagram, and YouTube. This agency supports great clients such as Google, Sony Music, Hilton, Snapchat, Bud Light, and many more.

    Influencer factory case studies

    6. Hamster Garage

    Influencer Marketing Agencies - Hamster Garage Logo

    Hamster Garage

    Chicago, USA

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2019

    Location: Chicago, Illinois, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • End-to-end Influencer program management
    • Strategy
    • Influencer discovery, outreach, and activation
    • Contracting
    • Monitoring and reporting
    • Performance marketing

    NOTEWORTHY CLIENTS

    • Animoto
    • Air BnB
    • Bump Boxes
    • Turo
    • Bloomscape
    • Canva
    • Cube
    • Filmr
    • Invideo 
    • Lookout

    WHY CHOOSE THEM?

    Hamster Garage takes a unique approach to influencer marketing.  They combine influencer marketing with elements of performance marketing and ensure that everything is carefully tracked and measured so that you get the most value from your campaigns.  

    Hamster Garage is a leading influencer marketing agency servicing leading global brands like Airbnb, Canva, and Turo. 

    Coming from an in-house background at Airbnb, the Hamster Garage team works with top brands to make influencer marketing work on a performance basis. HG leverages tracking and payment platforms to measure ROI on campaigns, focusing on sales and leads rather than solely capturing engagement. As a top choice for performance marketing teams across the globe, Hamster Garage acts as an extension of your brand. 

    Hamster Garage Website

    7. Crowdcreate

    Crowdcreate NFT and Crypto Marketing Agency Logo

    Crowdcreate

    Irvine, CA, USA

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Irvine, California, USA

    Number of employees: 11 – 50

    KEY SERVICES

    • Influencer Marketing
    • NFT Influencer Marketing
    • Content Creation & Writing
    • Video Production
    • Social Media Management
    • Community Management
    • Strategic Partnerships
    • Paid Media Advertising
    • Public Relations
    • Web3 Marketing
    • Blockchain & Crypto Marketing
    • NFT Marketing
    • Investor Marketing
    • Networking & Fundraising
    • Sales & Lead Generation
    • Data Research
    • Events Marketing

    NOTEWORTHY CLIENTS

    • Animoca Brands
    • Anker
    • Casper
    • Celo
    • Cointelegraph
    • Forte
    • Jam City
    • Kyber Network
    • Lenovo
    • Morgan Creek Capital Management
    • NFL
    • Renault
    • Solana
    • The Sandbox
    • Upland

    WHY CHOOSE THEM?

    Crowdcreate is a top-rated agency with extensive experience in influencer marketing for various industries. They specialize in NFT influencer marketing and have a network of high-quality influencers on YouTube, Twitter, and a variety of podcasts. Crowdcreate works with clients of all sizes, from start-ups to global brands, and has a very impressive track record.  

    Crowdcreate is a full-service marketing agency that excels at influencer marketing and has an exceptionally strong track record.

    They have run successful influencer campaigns for clients in a variety of industries and have an established network of relationships with top influencers on YouTube and Twitter, as well as a variety of podcasts.

    Crowdcreate specializes in crypto and NFT marketing and is a particularly good choice if you’re looking for a stellar NFT influencer campaign. That said, they’re also a great choice for those in eCommerce, SaaS, and fintech and know exactly how to make the most of influencer marketing for all their clients. 

    Crowdcreate NFT and Crypto Marketing Agency Homepage

    8. Hire Influence

    Influencer Marketing Agencies - Hire Influence Logo

    Hire Influence

    Houston, Texas, USA

    Our Score

    4.4  

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Houston, Texas, Los Angeles, California, New York City, New York, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Influencer strategy development
    • Influencer curation, validation, negotiation and presentation
    • Influencer contracting
    • Payments and financial forms
    • Schedule control
    • Content auditing
    • FTC compliance
    • Paid media advertising
    • Tailored analytics

    NOTEWORTHY CLIENTS

    • Southwest
    • MTV
    • Diet Coke
    • Adidas
    • Warner Bros
    • Microsoft
    • Nickelodeon
    • Target
    • Walmart
    • Macy’s

    WHY CHOOSE THEM?

    Hire Influence offers end-to-end influencer marketing services, carried out with meticulous care and attention to detail. Their services cover every aspect of your campaign, from planning to execution, and they will also take care of the necessary legal, contracting and due diligence needed. 

    Hire Influence is a heavy-hitter in the influencer marketing space and specializes in high-quality creative campaigns. With an elite influencer network spanning thousands of users, Hire Influence has managed to secure ongoing work with some of the world’s most prominent brands. Top clients include Microsoft, Gatorade, Southwest Airlines, Vanity Fair, and Cosmopolitan.

    Influencer Marketing Agencies - HireInfluence

    Nia Skincare Influencer marketing campaign by Hire Influence:

    Influencer marketing examples - hire influence
     Image via @katelovesmakeup1 

    Hidden Content

    9. Everywhere

    Influencer Marketing Agencies - Everywhere Logo

    Everywhere

    Atlanta, Georgia, USA

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2009

    Location: Atlanta, Georgia, USA

    Number of Employees: 500+

    KEY SERVICES

    • Influencer campaign strategy development
    • Influencer discovery, outreach, and onboarding
    • Campaign execution and management
    • Tracking, analytics, and reporting

    NOTEWORTHY CLIENTS

    • Coca-Cola
    • CNN
    • Red Bull
    • Qualcomm
    • IMAX

    WHY CHOOSE THEM?

    Everywhere is an award-winning influencer marketing agency, which is part of MWW, a global marketing organization with a huge bank of experience and expertise to draw from. 

    Everywhere is a multi-award-winning influencer marketing agency with an experienced in-house team of social media and influencer marketing specialists. Everywhere is now a part of MikeWorldWide (MWW), a global PR and marketing agency. 

    Everywhere Agency

    10. August United

    Influencer Marketing Agencies - August United Logo

    August United

    Tempe, Arizona, USA

    Our Score

    4.2  

    AGENCY SNAPSHOT

    Founded: 2015

    Location: Tempe, Arizona, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Influencer campaign strategy development
    • Influencer discovery and outreach
    • Activation and contracting
    • Monitoring and management
    • Content creation

    NOTEWORTHY CLIENTS

    • Microsoft
    • Persil
    • F. Chang’s
    • See’s Candies
    • PetSmart
    • Kroger

    WHY CHOOSE THEM?

    August United is a full-service agency, with a comprehensive network of influencers and proprietary technology. They’re able to deliver memorable, creative and highly effective campaigns for their clients, who include the likes of Microsoft.   

    August United is an Arizona-based influencer marketing agency with a specialization in strategy, activations, and influencer marketing network development. 

    Influencer Marketing Agencies - August United

    11. MediaKix

    Influencer Marketing Agencies - MediaKix Logo

    MediaKix

    Santa Monica, California, USA

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Santa Monica, California, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Influencer campaigns for Instagram, TikTok, and YouTube
    • Campaign development and strategy
    • Influencer identification, vetting, and onboarding
    • Contacts and fee negotiations
    • Measurement, tracking, and analytics
    • Content creation for sponsored ads, videos, reviews, and demos
    • Content curation of music, choreography, licensing, etc.
    • Custom integrations
    • Unique hashtag campaigns
    • Paid media campaigns

    NOTEWORTHY CLIENTS

    • Blue Apron
    • Universal
    • Hallmark
    • Fairmont Hotels
    • Nordstorm
    • Google
    • Tencent
    • Bumble
    • Uber
    • Shiseido
    • Wargaming
    • ExxonMobil
    • Sony Pictures
    • Tropicana
    • LG

    WHY CHOOSE THEM?

    MediaKix is a leading influencer marketing agency that specializes in creative and innovative, data-driven campaigns. Their focus in on YouTube and Instagram influencers.  

    MediaKix is a full-service influencer marketing agency working with global brands and influencers on Instagram and YouTube. The agency provides end-to-end influencer marketing from strategy to creative execution on data-driven campaigns. Top clients in include: Fairmont Hotels & Resorts, Hallmark, Sony, LG, and LifeProof.

    Influencer Marketing Agencies - Media Kix

    LifeProof influencer marketing campaign by MediaKix:

    Influencer Marketing example - Media Kix
    Image via @candicenikeia.

    4 Influencer Marketing Agencies in Europe

    1. IMA Agency

    Influencer Marketing Agencies - IMA Logo

    IMA

    Amsterdam, North Holland

    Our Score

    4  

    AGENCY SNAPSHOT

    Founded: 2010

    Location: Amsterdam, North Holland. New York City and Los Angeles, USA. London, UK. Singapore. São Paulo, Brazil. Shanghai, China.

    Number of Employees: 51 – 200

    KEY SERVICES

    • Influencer marketing strategies
    • Influencer matchmaking – discovery and outreach
    • Influencer Content strategies
    • Influencer Campaign management
    • Tracking & measurement
    • Social media advertising
    • Production and content creation
    • Contracts, legal, and compliance
    • Payment and transaction services

    NOTEWORTHY CLIENTS

    • TomTom
    • Diesel
    • Moncler
    • Philips
    • Paramount Pictures
    • Johnson & Johnson
    • HelloFresh
    • OMRON

    WHY CHOOSE THEM?

    IMA provides a full-service, end-to-end influencer marketing solution. They will handle everything from concept, strategy and planning to creative content creation, contracting and compliance auditing. IMA has worked with international brands, across a wide range of industries, and produces effective, creative campaigns.  

    IMA Agency is a full-service influencer marketing agency with a team of in-house strategists, content producers, designers, analysts, and other specialists. The agency provides a true end-to-end influencer marketing service for clients such as Nivea Men, Tommy Hilfiger Eyewear, and Samsung.

    Influencer Marketing Agencies - IMA

    IMA Case Study: Nivea x Real Madrid Influencer Campaign

    2. Storyboard Agency

    Influencer Marketing Agencies - Storyboard Agency Logo

    Storyboard Agency

    Amsterdam, North Holland

    Our Score

    4.4  

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Amsterdam, North Holland. 

    Number of Employees: 11 – 51

    KEY SERVICES

    • Influencer strategy development
    • Storytelling campaign development
    • Content curation and production
    • Influencer validation and activation
    • Strategic research, analysis, operations, tooling, and measurement services
    • Co-creative campaigns that work with influencers to benefit both parties

    NOTEWORTHY CLIENTS

    • White Claw
    • Max Factor
    • Vedett
    • Zorg en Zekerheid
    • Sportlife
    • Duvel

    WHY CHOOSE THEM?

    Storyboard emphasizes storytelling and the use of creative content to develop memorable, impactful influencer marketing campaigns. They offer a full suite of influencer marketing services, along with story development and content production and curation. Storyboard will also develop co-creative campaigns with individual influencers.  

    Storyboard is an award-winning content and influencer agency. The full-service agency specializes in storytelling, branded content, social media strategy, and integrated influencer marketing campaigns. Top clients include Jack Daniels, ASICS, and Tele2.

    Storyboard Agency

    3. Pulse Advertising

    Influencer Marketing Agencies - Pulse Advertising Logo

    Pulse Advertising

    Hamburg, Germany

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Hamburg, Germany. Milan, Italy. London, UK. New York City, USA. 

    Number of Employees: 51 – 200

    KEY SERVICES

    • Influencer marketing strategy
    • Influencer content and posting
    • Influencer marketing on all social platforms
    • Reporting and analytics
    • Social media marketing and management
    • Performance marketing
    • Content marketing
    • Creative storytelling

    NOTEWORTHY CLIENTS

    • Kering
    • Huawei
    • Mercedes-benz
    • Estée Lauder
    • Disney
    • H&M
    • Unilever
    • Pernod Ricard
    • Pepsico
    • Uber
    • Swatch
    • Marriott International
    • Nestle
    • Puma
    • Deutsche Bank
    • Gillette
    • Audible

    WHY CHOOSE THEM?

    Pulse Advertising is a leading, international, influencer marketing agency. They work with clients across a wide range of sectors, to create targeted and effective influencer campaigns. One of the things that sets Pulse Advertising apart from other influencer agencies is that they work on campaigns for a wide range of platforms, including SnapChat, WeChat and Twitch, in addition to Instagram, Facebook, TikTok, and  and YouTube. 

    Pulse Advertising is a global influencer marketing agency. The agency has a wide network of influencers active on Instagram, Facebook, Snap, TikTok, WeChat, Twitch, and YouTube. Pulse Advertising is also a listed Google Partner, Instagram Partner, and Facebook Marketing Partner. Top clients include H&M, LVMH, Marriott, and Unilever.

    Influencer Marketing Agencies - Pulse

    Pulse Advertising’s #ShareTheNow Influencer Campaign for Moët & Chandon:

    Pulse Agency Campaign Example
     Image via @matiamubysofia

    4. Tanke

    Influencer Marketing Agencies - Tanke Logo

    Tanke

    Paris, France

    Our Score

    4.3  

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Paris, France

    Number of Employees: 11 – 50

    KEY SERVICES

    • Influencer campaign strategy and development
    • Market and data analysis
    • Creative Approach to Co-creating with influencers
    • Influencer campaign management from end-to-end
    • Measurement, tracking, and data analysis

    NOTEWORTHY CLIENTS

    • Bourjois
    • Gucci
    • L’Occitane en Provence
    • OPI
    • Calvin Klein
    • Dior
    • Cerruti
    • Universal
    • Hugo Boss
    • M Weston
    • Paramount
    • Lacoste
    • Ibis
    • L’Oréal
    • Burberry
    • Warner Bros
    • Samsung
    • Rimmel
    • Arthus-Bertrand
    • Treca
    • Adidas

    WHY CHOOSE THEM?

    Tanke is creative and results driven agency. They have worked with global brands and leverage their immense network of influencers and partners to deploy campaigns in more than 14 countries, for truly global campaigns. They’re an excellent choice for brands that need to reach a diverse audience, in numerous locations. 

    Tanke is a creative influencer marketing agency. With their automation-based influencer software called “adMingle”, they are able to mobilize large numbers of influencers for a wide range of activations from product samples to content amplification. Through their network of agencies and partners, their clients are able to tap into over 14 countries for global campaigns. Top clients include Dior, Burberry, Malibu, Google, and Gucci.

    Influencer Marketing Agencies - Tanke

    Tanke Case Study: Gucci

    Gucci influencer marketing campaign by Tanke:
    Tanke agency campaign example
     Image via @tankeagency.

    Tips and Best Practices for Working with Influencers

    Whether you’re working directly with influencers or through influencer marketing agencies, it is important to follow a guideline. Best practices and guidelines are there to protect you, your clients, and the influencers themselves.

    Spend some extra time on planning and budgeting:

    • Define your campaign objectives.
    • Make sure your campaign follows your country’s advertising and sponsorship laws.
    • Set aside a budget before you identify and reach out to influencers.
    • Your budget and campaign objectives will help you decide on what type of influencer you should work with. But, if you need a thorough review on the pros and cons, check our ultimate review of macro vs micro influencers.

    Review each influencer’s profile by looking at the following:

    • Content: Are their posts of high quality? Are the hashtags relevant? Is it authentic?
    • Audience: Does their audience look like the right group for you?
    • Promotions: How many sponsored posts do they run per month/week? Are there any obvious competitors?
    • Engagement rate: Is their engagement rate high enough for what you want to achieve?
    • Personality: Do they make a good brand fit?

    Write a detailed brief, it’s worth it!

    • Include some background on the brand or product.
    • Add a budget or budget range.
    • Include detailed campaign objects and KPIs and clear deadlines.
    • Align your campaign brief to the influencer’s strengths (e.g., generating awareness vs. creating beautiful imagery).
    • Try and give each influencer a unique URL to track their click-throughs.

    Pay attention to your communication before, during, and after:

    • Your first contact should be warm and personalized.
    • Before the campaign kicks off, arm your influencers with all the necessary material they need (images, hashtags, keywords, visual style guides etc.).
    • During the campaign: monitor, engage, and motivate them.
    • After the campaign: reach out to gather any reports and give them constructive feedback.
    • Use surveys or feedback forms to gather learnings and insights.
    • Pay your influencers on time, or risk reputational damage – it’s as simple as that!
    • Make a note of any influencers who stood out for the right reasons, and look at ways to build longer-term relationships with them for future campaigns.

    If this all sounds like too much to handle, don’t worry; just turn to one of the world-class influencer marketing agencies listed above. You could also empower your own team with the help of influencer relationship management tools to automate certain parts of your campaign. Most of these tools also have the added benefit of being linked to massive influencer networks.

    [Infographic] The Rise of Influencer Marketing

     Just how big is influencer marketing really? And how big is it going to get? This infographic from Grand View Research truly puts things into perspective.

    us-influencer-marketing-platform-market
    Source: Grand View Research

    Wrapping Up – Not all Agencies are the Same

    In conclusion, we know that marketers are feeling the burden of operating in a constantly changing environment. And while most influencer marketing agencies offer similar services, it is important to know which areas they truly specialize in. This could mean using multiple solution providers: from those with large influencer networks to those who specialize in crafting strong brand stories. If you have the budget, an experienced full-service influencer marketing agency might just be the answer to your prayers.

    References

    11 Instagram Influencer Marketing Agencies You Should Know: https://influencermarketinghub.com/instagram-influencer-marketing-agencies/

    Consumers: Credibility Is King When It Comes to Influencer Marketing: https://izea.com/2017/07/18/credibility-king-influencer-marketing/

    A Guide to Working With Instagram Influencers: What to Look For: https://www.entrepreneur.com/article/293538

    The Remarkable Rise of Influencer Marketing: https://influencermarketinghub.com/the-rise-of-influencer-marketing/

    Frequently Asked Questions

    What influencer marketing agencies offer/provide?

    Influencer marketing agencies are perfectly poised to effectively manage the dynamic relationship between brands and social media channels and influencers and to help brand managers navigate their way through influencer marketing campaigns. Such as understanding how to reach out to Gen Z and Millennials on Instagram, TikTok and YouTube. Read on further in our post about what the top influencer marketing agencies offer clients today.

    How to select your influencer marketing agency?

    Find an influencer marketing agency that has a firm grip on the latest social media marketing trends. They shouldn’t be stuck in past trends! Also, a great agency will not “leave all your eggs in one basket” but will use multiple social media channels and influencers to increase traffic. Take a peek at our post to see what makes the top 10 influencer marketing agencies the best in the industry.

    What are the best influencer marketing agencies?

    In America, the best influencer marketing agencies include Ubiquitous, Americanoize, The Influencer Marketing Factory, Acceleration Partners, Hamster Garage, and Hire Influence. While the top agencies in Europe Include IMA, Storyboard, and Pulse Advertising. See the complete list of the top, reviewed influencer agencies available to you.