Top 10 Influencer Marketing Agencies in 2023 [Updated Europe & US Review]

Finding the right influencer marketing agency for your brand can be a daunting task.

So, we’ve reviewed dozens of leading influencer agencies between Europe and America and selected the top ones – just for you!

Influencer agencies and platforms have more than doubled in two years. Therefore, it comes as no surprise that marketers experience “overchoice” caused by having too many options.

As influencer marketing continues to become more and more fragmented, many marketers and brand managers are turning to specialist agencies to help them navigate this rapidly growing industry.

These agencies provide an array of influencer marketing services such as:

• Influencer and brand match research
• Storytelling
• Influencer outreach
• Influencer marketing strategy
• Influencer ongoing management & reporting
• Influencer campaign optimization
• Integration of influencer marketing tools & platforms

From storytelling specialists to full-service agencies, check out our list of Top Influencer Agencies in Europe and America.

Let’s get started.

7 Top Influencer Marketing Agencies in North America

1. Ubiquitous

Ubiquitous is an up-and-coming, full-service influencer marketing agency (who have garnered the interest of TechCrunch) that specializes in TikTok influencer marketing.

Ubiquitous boasts a fully vertically-integrated platform, in-house creative services, proprietary data analysis, and a roster of over a thousand influencers touting more than 2.5 billion followers in total. 

2. Moburst

Moburst is a full-service, mobile-first digital marketing agency. It offers a full suite of digital marketing services for everything from mobile marketing to creative content creation and influencer marketing.

Moburst takes a creative but data-driven approach to marketing, with a strong emphasis on continual optimization and improvement.

Their influencer marketing services include planning and strategy development, influencer research, outreach, and recruitment, legal compliance, content curation and production, and campaign monitoring and optimization.

As such, Moburst can offer a turnkey influencer marketing solution, or they can step in to take care of the aspects you cannot cater to in-house. They work with influencers on various platforms, including Facebook, Instagram, Twitter, YouTube, TikTok, and Pinterest.

3. Station Entertainment

Station Entertainment is a top influencer marketing agency based in Wilmington, North Carolina, with offices in California and Mexico.

Its team brings together passion and expertise from a variety of backgrounds including creative strategy, high-stakes negotiations, and helping startups thrive.

Passion is a big part of their ethos, and they pride themselves on bringing passionate creators and brands together, to create hugely effective and highly memorable influencer campaigns.

They work with brands of all sizes, from budding startups to household names, and develop customized strategies to address each client’s unique needs and achieve tangible results.

Station Entertainment will handle your influencer marketing campaigns from A to Z, including strategy, influencer matchmaking, and full campaign management.

Specializing in influencer campaigns on TikTok, YouTube, Podcasts, Instagram, Snap Chat, and Meta (Facebook), Station Entertainment creates precisely targeted campaigns that achieve measurable results from awareness to conversions.

4. Acceleration Partners

Acceleration Partners is an award-winning, global partnership marketing agency with extensive expertise in influencer, affiliate, and B2B marketing, as well as content and mass media marketing.

They provide fully integrated, strategic, and transparent influencer program management, and their in-house Publisher Development team actively finds and verifies the best partners for your program.

Acceleration Partners can handle everything, including compliance and monitoring and advanced analysis and optimization, using their proprietary APVision technology to process data from thousands of publishers across multiple platforms and partner networks.

Acceleration Partners takes a collaborative approach and you can be confident that your influencer marketing strategy is built around your brand’s unique needs.

You can rely on them to thoughtfully and strategically recruit the best influencers for your brand, build a data-driven strategy to drive measurable outcomes that are meaningful to your business, and support your brand’s goals with a dynamic range of capabilities and high-touch client service.

They create outcome-based influencer marketing programs that are designed to scale and can be fully integrated with existing affiliate programs, making it easy to analyze consolidated performance data.

Acceleration Partners’ is a client-centric agency, and their global teams have all the experience, expertise, and technology needed to help you grow and scale your influencer marketing program for measurable, meaningful results.  

5. The Influencer Marketing Factory

The Influencer Marketing Factory is a global, full-service influencer marketing agency that helps brands get in front of Gen Z & Millennials on TikTok, Instagram, and YouTube. This agency supports great clients such as Google, Sony Music, Hilton, Snapchat, Bud Light, and many more.

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6. Hamster Garage

Hamster Garage is a leading influencer marketing agency servicing leading global brands like Airbnb, Canva, and Turo. 

Coming from an in-house background at Airbnb, the Hamster Garage team works with top brands to make influencer marketing work on a performance basis. HG leverages tracking and payment platforms to measure ROI on campaigns, focusing on sales and leads rather than solely capturing engagement. As a top choice for performance marketing teams across the globe, Hamster Garage acts as an extension of your brand. 

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7. Everywhere

Everywhere is a multi-award-winning influencer marketing agency with an experienced in-house team of social media and influencer marketing specialists. Everywhere is now a part of MikeWorldWide (MWW), a global PR and marketing agency. 

3 Influencer Marketing Agencies in Europe

1. IMA Agency

IMA Agency is a full-service influencer marketing agency with a team of in-house strategists, content producers, designers, analysts, and other specialists. The agency provides a true end-to-end influencer marketing service for clients such as Nivea Men, Tommy Hilfiger Eyewear, and Samsung.

IMA Case Study: Nivea x Real Madrid Influencer Campaign

2. Storyboard Agency

Storyboard is an award-winning content and influencer agency. The full-service agency specializes in storytelling, branded content, social media strategy, and integrated influencer marketing campaigns. Top clients include Jack Daniels, ASICS, and Tele2.

3. Tanke

Tanke is a creative influencer marketing agency. With their automation-based influencer software called “adMingle”, they are able to mobilize large numbers of influencers for a wide range of activations from product samples to content amplification. Through their network of agencies and partners, their clients are able to tap into over 14 countries for global campaigns. Top clients include Dior, Burberry, Malibu, Google, and Gucci.

Tanke Case Study: Gucci

Gucci influencer marketing campaign by Tanke:

Tips and Best Practices for Working with Influencers

Whether you’re working directly with influencers or through influencer marketing agencies, it is important to follow a guideline. Best practices and guidelines are there to protect you, your clients, and the influencers themselves.

Spend some extra time on planning and budgeting:

• Define your campaign objectives.
• Make sure your campaign follows your country’s advertising and sponsorship laws.
• Set aside a budget before you identify and reach out to influencers.
• Your budget and campaign objectives will help you decide on what type of influencer you should work with. But, if you need a thorough review on the pros and cons, check our ultimate review of macro vs micro influencers.

Review each influencer’s profile by looking at the following:

• Content: Are their posts of high quality? Are the hashtags relevant? Is it authentic?
• Audience: Does their audience look like the right group for you?
• Promotions: How many sponsored posts do they run per month/week? Are there any obvious competitors?
• Engagement rate: Is their engagement rate high enough for what you want to achieve?
• Personality: Do they make a good brand fit?

Write a detailed brief, it’s worth it!

• Include some background on the brand or product.
• Add a budget or budget range.
• Include detailed campaign objects and KPIs and clear deadlines.
• Align your campaign brief to the influencer’s strengths (e.g., generating awareness vs. creating beautiful imagery).
• Try and give each influencer a unique URL to track their click-throughs.

Pay attention to your communication before, during, and after:

• Your first contact should be warm and personalized.
• Before the campaign kicks off, arm your influencers with all the necessary material they need (images, hashtags, keywords, visual style guides etc.).
• During the campaign: monitor, engage, and motivate them.
• After the campaign: reach out to gather any reports and give them constructive feedback.
• Use surveys or feedback forms to gather learnings and insights.
• Pay your influencers on time, or risk reputational damage – it’s as simple as that!
• Make a note of any influencers who stood out for the right reasons, and look at ways to build longer-term relationships with them for future campaigns.

If this all sounds like too much to handle, don’t worry; just turn to one of the world-class influencer marketing agencies listed above. You could also empower your own team with the help of influencer relationship management tools to automate certain parts of your campaign. Most of these tools also have the added benefit of being linked to massive influencer networks.

[Infographic] The Rise of Influencer Marketing

 Just how big is influencer marketing really? And how big is it going to get? This infographic from Grand View Research truly puts things into perspective.

Wrapping Up – Not All Influencer Marketing Agencies are the Same

In conclusion, we know that marketers are feeling the burden of operating in a constantly changing environment. And while most influencer marketing agencies offer similar services, it is important to know which areas they truly specialize in.

This could mean using multiple solution providers: from those with large influencer networks to those who specialize in crafting strong brand stories. If you have the budget, an experienced full-service influencer marketing agency might just be the answer to your prayers.

References

11 Instagram Influencer Marketing Agencies You Should Know: https://influencermarketinghub.com/instagram-influencer-marketing-agencies/

Consumers: Credibility Is King When It Comes to Influencer Marketing: https://izea.com/2017/07/18/credibility-king-influencer-marketing/

A Guide to Working With Instagram Influencers: What to Look For: https://www.entrepreneur.com/article/293538

The Remarkable Rise of Influencer Marketing: https://influencermarketinghub.com/the-rise-of-influencer-marketing/