Find TikTok Influencers: The Top 7 Ways for Top-Tier Talent in 2022

TikTok is a booming social platform, and you need to find the best TikTok influencers for a results-driven campaign!

Working with TikTok influencers can increase your ad recall by 27%, and 45% of marketers rave about how effective TikTok influencer marketing is. 

World-renowned companies like NBA, Apple Music, Guess, and Chipotle invest loads of money into TikTok influencer marketing because they understand how well TikTok influencers can convince buyers to convert, build credibility and expose their products to new buyers!

So, do you want to find the best TikTok influencers for your brand and skyrocket your TikTok marketing campaign?

Today, we’re looking at the best, super-simple ways to find top-quality TikTok influencers for your TikTok marketing campaign!

Let’s get started!

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    TikTok’s Popularity

    TikTok has increasingly become one of the most popular social platforms, and here are some key statistics to prove it:

    • As of 2021, within less than 5 years, TikTok’s audience grew to 142 million users in North America alone! Shopify
    • TikTok has over 1 billion monthly active users (for reference, Instagram has 1.4 billion). Wallaroo Media 
    • TikTok’s year-over-year revenue increase is a whopping 142%! BusinessofApps 
    • Users have downloaded TikTok over 3 billion times.  BusinessofApps

    What is a TikTok Influencer?

    TikTok influencers are creators on TikTok’s social platform, that have racked up thousands to millions of followers. These influencers are behind TikTok’s viral videos and influence their followers to take specific actions or follow a trend. It’s because of TikTok influencers this social platform has skyrocketed.

    Now loads of brands and marketers are motivated to invest in TikTok marketing:

    TikTok influencer stats
    Source: Tribe

    You should find TikTok influencers to boost your TikTok presence because it offers several conversion-driven benefits.

    Let’s look at a few of the perks of using TikTok influencers:

    Businesses Build Credibility

    With the help of TikTok influencers, you can optimize social proof and credibility for your brand. Because buyers trust influencers, they trust their recommendations. So consumers are less doubtful about the credibility of the brands their influencers use.

    Graphic showing that 61% of Consumers Trust Influencer Recommendations
    Source: Shopify

    Boosting your credibility guides your buyers to make confident purchasing decisions. A common buying challenge for online consumers is buyers don’t know what to expect from businesses. But with influencer recommendations, these buyers are more likely to trust you. 

    Influencers Allow Wider Reach

    TikTok influencers can expose your brand to many more qualified leads. Depending on the TikTok influencers you find, we’re talking about a couple thousand to ten thousand more consumers. 

    Reach is vital for brand awareness. And sufficient brand awareness leads to higher conversions. But don’t only consider influencers with large followings. Micro-influencers could be better for your brand. These influencers can also have higher conversion rates despite lower followers. 

    Influencers Power Viral Content

    Which business doesn’t want to go viral? And if you find TikTok influencers you can! The aim of going viral has inspired many brands looking for TikTok influencers. These influencers know how to excite and inspire your audience. They create content hoping it goes viral, and they can do this for your brand.

    However, how likely your content is to go viral on TikTok relies on your influencers.
    It’s not about how many followers they have. But more to do with how well they understand your business and connect with your target buyers.

    Summary: What is a TikTok Influencer?

    A TikTok influencer is a creator on TikTok with a huge and/or dedicated following.

    These influencers motivate users to take specific actions or follow trends. The benefits of TikTok influencers  are:

    1. Businesses can build credibility
    2. Brands have a wider reach
    3. You can achieve viral content

    Source: Sidewalker Daily

    7 Ways to Find TikTok Influencers

    1.Use Fiverr to Find TikTok Influencers

    Fiverr is an online marketplace where you can find and sell freelance services. There are loads of different professionals on Fiverr with varying experience levels and offerings. Amid all these freelancers, your business can source TikTok influencers.

    Fiverr for finding TikTok influencers
    Source: Fiverr

    Before you do this, create a Fiverr account. It’s simple to register on Fiverr, and all you need is your email address, Gmail, Facebook, or Apple account with a chosen password.

    After registering an account, businesses must complete some personal information to give sellers an idea of who they are. The more details you provide, the more sellers can trust doing business with your brand.

    Businesses can also verify their Fiverr information for credibility. As you trade on this platform and build a track record, sellers can check your reviews and rating. So, keep ethical and fair professional behavior on this platform to avoid scaring off talent.

    You can find TikTok influencers on Fiverr in two ways:

    1. Create a Gig
    2. Manually Search for Influencers

    Let me explain how each method works:

    Creating a Fiverr Gig to Find TikTok Influencers

    Creating a Fiverr gig is like putting out a job ad for talent. You can do this through these steps: 

    • Go to “My Profile” and click “Create a New Gig”.
    • Add a Gig title, description, service type, and search tags. You can also add Gig metadata to optimize your results.
    • Include your desired delivery time and ideal budget. 
    • Add an FAQ section if necessary.

    When TikTok influencers are looking for jobs or gigs through Fiverr’s search engine, they can find your listing and apply. You can shortlist candidates and eventually hire the best influencers. 

    Manually Searching for TikTok Influencers on Fiverr

    In addition to creating a Fiverr Gig, you can manually look for TikTok influencers on Fiverr. Many of these influencers have created ads selling their services. You may even find someone offering a package of services to give your brand everything it needs.

    For this method, ensure your profile is switched to “Buyer”. And now, use Fiverr’s search engine to find influencers by simply searching “TikTok influencers”, or a similar keyword.

    You can browse through the search results until you find the best-suited candidates for your TikTok marketing campaign. Reach out to these influencers by buying their package or service or inviting them to a project. 

    2.Work with an Influencer Agency

    To make finding the best TikTok influencers much easier for your business, consider an influencer marketing agency. Many of the best TikTok influencer agencies have networks of high-quality influencers at your service.

    Some of the best agencies for TikTok influencers include Upfluence, ViralNation, The Influencer Marketing Factory, and Moburst.

    When considering the best agencies to help you source and manage TikTok influencers, evaluate factors like:

    • How much the agency costs.
    • If the agency has worked with brands like yours.
    • How can the agency tailor its approach to your specific needs and demands?

    But hiring an agency can have its downfalls. Let’s explore the pros and cons of working with TikTok influencer agencies. 

    Pros and Cons of Finding a TikTok Influencer Agency

    The pros of TikTok influencer agencies are:

    • You don’t need to put in the work of finding influencers.
    • Excellent agencies have top-tier influencers in their network.
    • You can access a wide pool of diverse influencers. 
    • Businesses will find that many agencies will manage all aspects of your TikTok influencer campaign. 

    There are also cons to TikTok influencer agencies, and these are:

    • The rates aren’t always affordable.
    • The agency may offer more services than you need.
    • Not all agencies can capture your brand’s needs and how to make your approach unique. 

    Consider these pros and cons before hiring an agency. While TikTok influencer agencies make finding influencers easier, they will cost you. 

    3.Use Google and TikTok to Search Organically

    You can search for TikTok influencers through a TikTok or Google search.

    Using TikTok Search to Find TikTok Influencers

    You can find the best TikTok influencers via TikTok search engine. Here’s how to do it:

    1. Go to TikTok
    2. Search “influencers (insert your niche)”
    3. And bam! You’ve found a whole bunch of TikTok influencers in your niche!

    But you’re not limited to only TikTok’s search engine. You can use Google too!

    Using Google Search to Find TikTok Influencers

    To source the top influencers through Google search, you must:

    1. Go to Google.
    2. Search the top “TikTok influencers for (insert your niche)”
    3. And there you go! You can browse through several listicles covering the top influencers.
    Find TikTok influencers with Google
    Source: Google Search

    Whether you use organic search on TikTok, Google, or both to find influencers for your TikTok campaign, determine whether you want macro or micro influencers for your business. 

    It’s best to create a list of all the factors you’re looking for in a TikTok influencer and evaluate the influencers you find on Google and TikTok accordingly. Once choosing your influencers, get familiar with their content and the influencer campaigns they’ve impacted. 

    Take some time to do this because the more you know, the better you can personalize your pitch to collaborate.

    When writing your pitch, highlight the values and mission of your brand, and why you chose this influencer. 

    If you can’t afford some of the most popular influencers, continue browsing until you find influencers with lower engagement rates and subscribers. And consider which businesses they work with. You’ll have to pay more for influencers working with global brands like Lego or Starbucks. 

    4.Use Hashtags

    TikTok, once again, makes it easier to find TikTok influencers on their platform through hashtags. Through hashtags, you can filter TikTok influencers based on your target audience. TikTok influencers use hashtags for their posts so users can find their videos. Fortunately, this makes it easy for businesses to find TikTok influencers.

    Go to TikTok and type in a hashtag relevant to your brand. For example, let’s say you’re in the finance niche, search, “#financeinfluencers”, #influencersforfinance”, or simply, “#finance”.

    TikTok hashtags to find TikTok influencers
    Source: Later

    Ensure you evaluate and find influencers the same way as in strategy 3. Take the same steps to personalize your approach before connecting with influencers.

    If you can’t find enough information about the influencer based on a TikTok account alone, ask to see some of their previous work. Credible, high-quality influencers worth investing in will have a portfolio of TikTok marketing campaigns they’ve contributed to.

    What’s fantastic about this strategy is that you’re more likely to find TikTok influencers engaged with your target buyers. If a TikTok influencer is using specific hashtags it’s most likely because users enjoy the content related to the hashtags they use.

    In other words, rather than finding random TikTok influencers, this method allows you to work with influencers who have an in-depth understanding of your target buyers.

    5.Finding TikTok Influencers By Country, City and Following

    You may need TikTok influencers in a specific country or city. For example, if you’re promoting products from your in-store business, it would be better for your TikTok influencers to promote your brand from its location. Luckily, it’s simple to find TikTok influencers in countries or cities. 

    You can use any of the tools we’ll discuss in the next strategy to filter your TikTok influencer search by city or country. However, this is also a strategic move if you don’t need in-person TikTok marketing. If you know the majority of your audience are in certain countries or cities, it’s best to work with influencers who understand those buyers.

    By the same token, perhaps you want your ideal TikTok influencer to have a certain amount of followers. Remember, I mentioned that you need to know whether you want a macro or micro influencer? Once you’ve pinned that down, you can use TikTok to look for TikTok influencers based on how many followers they have. 

    Here’s how to use TikTok to find TikTok influencers based on their following:

    1. Sign in to your TikTok account.
    2. Click the search button in the upper-right corner.
    3. Type in your niche.
    4. Click the “users” filter.
    5. Click the filter button in the upper-right corner.
    6. Click on the number of followers you want your ideal TikTok influencers to have.

    While looking for TikTok influencers based on their followings, you can use more filters for accurate targeting too. Brands can choose the type of TikTok profiles they’re looking for and search for a preferred username. 

    6.Use Free or Paid Search Tools

    Many online tools and platforms allow brands to discover TikTok influencers through a simple search. You can find free solutions for these tools and platforms. But for premium influencers, you have to subscribe.

    When you use a TikTok influencer search tool, you can access thousands of influencers! Here’s an example:

    TikTok influencers search tools
    Source: Tokfluence

    Here are of some of the best online tools and platforms to find TikTok influencers:

    But should you use a free or paid TikTok influencer search tool?

    It depends on your budget and how in-depth you want your influencer search. Paid tools allow you to use more accurate and specific data and provide wider influencer networks. You’ll also find that you can secure more top-tier influencers. 

    But then again, if you can’t afford it, you can use a free tool. But this method requires a more hands-on and time-demanding approach when evaluating the influencers you find. Businesses must ensure the platform has a credible track record too. You don’t want to find poor-quality or “fake” influencers. 

    7.Convert Customers into TikTok Influencers

    It’s always strategic to evaluate your current resources before spending money on new channels. Consider your customer base, and do your homework to determine if you have any creators within your community. You can also take this a step further and consider your employees too.

    Businesses often leverage employees and buyers to advocate their brand. You can use this for your TikTok marketing campaign too. These influencers would already have first-hand experience with your brand and product, allowing them to create organic content for your business.

    You can use the creators in your network of customers and employees to promote your brand on TikTok through:

    • Brand shoutouts
    • Product promotions
    • Live features
    • Product reviews

    There are many ways you can be creative about the content these influencers create to market your brand. 

    Summary: 7 Ways to Find TikTok Influencers

    1. Use Fiverr
    2. Work with an agency
    3. Use Google and TikTok organic search
    4. Use hashtags
    5. Find TikTok influencers based on city, country or following
    6. Use free and paid tools
    7. Convert current customers and employees into TkTok influencers.

    Conclusion

    TikTok influencers are a fantastic way to boost your business. These influencers help you secure brand credibility, reach a wider audience, and use clear and effective marketing strategies through video.

    To find the best TikTok influencers, there are many methods you can use. These methods include using Fiverr, doing hashtag research on TikTok, or using Google and TikTok’s search engine to source influencers manually, and using free or paid influencer search tools.

    Some businesses also partner with influencer marketing agencies to simplify this process or research niche creators. You can choose a few or many of these methods to help you leverage TikTok influencers.

    Frequently Asked Questions

    How do I find TikTok influencers?

    To find the best TikTok influencers, use free or paid online tools, consider working with an influencer agency or use Fiverr. Businesses can also use Google and TikTok organic search engine, TikTok hashtags, or find TikTok influencers based on country, city, or following. For more details on finding the best TikTok influencers for your brand, and why TikTok influencers are essential, read this full article.

    Do I need TikTok influencers?

    If you want to run a successful TikTok marketing campaign, TikTok influencers are vital. These influencers can help your business build credibility, reach more qualified leads, and help you produce and promote viral content. Read this article for more on how TikTok influencers help businesses and how to find the best TikTok influencers for your business.

    What are the benefits of TikTok influencers?

    The benefits of TikTok influencers for brands include improved brand credibility, wider audience reach, and you stand a chance of achieving viral content. To find TikTok influencers and leverage these benefits for your business, there are a wide range of free and easy methods. Read our article to find out what TikTok influencers can do for your brand and how to find the best TikTok influencers in 2022.

    References

    Business of Apps: TikTok Revenue and Usage Statistics (2022)

    Grin: 20 Brands Using TikTok Influencers the Right Way

    Shopify: 30+ Influencer Marketing Statistics to Have on Your Radar (2021)

    Shopify: 15 TikTok Statistics Marketers Need To Know (2022)

    Sprout Social: 30 TikTok stats marketers need to know in 2022

    TikTok for Business: Brand collaborations with TikTok content creators drive big results

    Wallaroo Media: TikTok Statistics – Updated April 2022