In 2025, YouTube continues to dominate as the leading platform for creator-led video content, with over 246 million U.S. users tuning in every month.
From entertainment and education to fashion, fitness, and tech, American YouTubers are shaping trends, driving culture, and helping brands reach highly engaged audiences.
In this post, we spotlight a list of the top American YouTubers across a diverse range of niches for anyone looking to find and collaborate with creators or understand what’s working in YouTube influencer marketing.
We also break down the latest statistics on YouTube’s reach and impact in the US, to help you understand the potential benefits of working with influencers on YouTube.
Whether you’re looking to find your next brand ambassador, plan a campaign, or learn from the best, this list is your starting point!
Each creator on our list top American YouTubers and Influencers has a massive following on YouTube, and most have substantial influence on other social media platforms like TikTok and Instagram.
We have selected a variety both male and female influencers, from diverse backgrounds, in niches spanning everything from lifestyle, fashion, beauty, travel, and entertainment to science, tech, DIY renovations, gaming and cooking.
No matter what niche you’re in or who or your target audience is, one of the following will be the perfect American YouTuber to collaborate with:
Channel: MrBeast
Subscribers: 396 million+
Niche: Entertainment / Philanthropy
No list of the top American YouTubers is complete without Jimmy Donaldson, widely known as MrBeast. He celebrated for his high-budget stunts, elaborate challenges, and philanthropic endeavors.
Starting his YouTube journey at the age of 13, he gained prominence with videos featuring extreme feats, such as counting to 100,000 and giving away substantial sums of money.
His content often involves large-scale competitions and generous giveaways, aiming to entertain while making a positive impact. Beyond YouTube, MrBeast has expanded his brand to include ventures like MrBeast Burger and Feastables, and he operates Beast Philanthropy, a charity focused on addressing food insecurity and other social issues.
Name: Marques Brownlee
Channel: MKBHD
Subscribers: 20 million+
Niche: Technology / Reviews
Marques Brownlee, known online as MKBHD, is a prominent tech reviewer and content creator. He provides in-depth reviews and insights on the latest technology products, including smartphones, laptops, and electric vehicles.
His content is known for its clarity, production quality, and informative nature, making complex tech topics accessible to a broad audience. Marques has interviewed notable figures in the tech industry and continues to influence consumer tech discussions worldwide.
Channel: Rosanna Pansino
Subscribers: 14.6 million+
Niche: Food / Baking
Rosanna Pansino is a baker, actress, and author who combines her love for baking with pop culture, creating themed treats from popular movies, games, and TV shows. Her 14+ million following makes her one of the top American YouTubers in the niche.
Rosanna’s engaging personality and creative tutorials have made her channel a go-to destination for fun and inventive baking projects. Her approachable style and attention to detail inspire both novice and experienced bakers alike.
Channel: Michelle Khare
Subscribers: 5.1 million+
Niche: Lifestyle / Challenges
Michelle Khare is known for taking on intense challenges, often training with professionals to experience their routines, from military boot camps to professional sports training.
Her content is both inspiring and entertaining, showcasing her dedication to pushing personal limits and exploring diverse lifestyles.
Michelle’s background in competitive cycling and her fearless approach to new experiences resonate with viewers seeking motivation and adventure.
Channel: Whitney Simmons
Subscribers: 2.4 million+
Niche: Fitness / Health / Beauty / Fashion
Whitney Simmons shares workout routines, fitness tips, and motivational content aimed at promoting a healthy and balanced lifestyle.
Her approachable style and emphasis on self-love and positivity resonate with a wide audience and she is one of the top fitness influencers on YouTube and Instagram, where she has over 4 million followers.
Whitney’s content encourages viewers to embrace fitness as a journey, focusing on both physical and mental well-being.
Channel: Jenn Im
Subscribers: 3.3 million+
Niche: Fashion / Lifestyle
Jenn Im offers fashion advice, beauty tutorials, and lifestyle vlogs, often incorporating her Korean-American heritage into her content.
She’s known for her relatable and stylish approach, providing viewers with inspiration for personal style and daily living.
Jenn’s channel reflects her journey through fashion, beauty, and personal growth, connecting with audiences seeking authenticity and creativity.
Channel: Mark Rober
Subscribers: 68.1 million+
Niche: Science / Engineering
Mark Rober, a former NASA engineer, creates engaging science videos, often featuring elaborate experiments and engineering projects that educate and entertain.
With a staggering number of followers, he is arguably one of the most popular American YouTubers in this specialized niche. His innovative approach to explaining scientific concepts makes learning accessible and fun.
Mark’s projects, such as the world’s largest elephant toothpaste experiment, showcase the excitement of discovery and the importance of curiosity in science.
Channel: Patricia Bright
Subscribers: 2.7 million+
Niche: Beauty / Finance
Patricia Bright combines beauty tutorials with financial advice, offering a unique blend of content that empowers viewers in both appearance and financial literacy.
Her candid discussions about money management, investments, and personal experiences provide valuable insights, especially for young women navigating financial independence.
Patricia’s dynamic personality and practical tips make complex topics approachable and engaging.
Channel: David Dobrik
Subscribers: 17.3 million+
Niche: Comedy / Vlogs
David Dobrik is known for his fast-paced vlogs featuring pranks, surprises, and collaborations with friends and celebrities, delivering humor and entertainment.
His energetic editing style and spontaneous content have garnered a massive following, making him one of the top American YouTube influencers for viewers seeking lighthearted and engaging videos.
David is also hugely influential on Instagram, where he has over 9 million followers.
Channel: Loey Lane
Subscribers: 2.6 million+
Niche: Beauty / Body Positivity
Loey Lane focuses on beauty tutorials and fashion hauls, promoting body positivity and self-love, especially for plus-size women.
Her content challenges traditional beauty standards and encourages viewers to embrace their individuality. Loey’s honest discussions and inclusive approach make her channel a supportive space for those seeking representation and confidence in their personal style.
The number of plus-size consumers on the US makes her one of the most influential American YouTubers for brands in this niche.
Channel: Babish Culinary Universe
Subscribers: 10.4 million+
Niche: Cooking / Film-Inspired Recipes
Andrew Rea recreates iconic dishes from movies and TV shows, combining culinary skills with pop culture references in his engaging cooking tutorials.
His meticulous approach and passion for food bring fictional meals to life, offering viewers both entertainment and practical cooking techniques. Andrew’s channel appeals to food enthusiasts and pop culture fans alike.
Channel: Claudia Sulewski
Subscribers: 2.4 million+
Niche: Lifestyle / Home / Personal Vlogs
Claudia Sulewski shares lifestyle content, including home decor, daily routines, and personal vlogs, offering a glimpse into her everyday life.
Her authentic storytelling and aesthetic sensibility create a relatable and comforting space for viewers interested in personal growth, creativity, and the nuances of daily living.
Channel Name: Blogilates
Subscribers: 10.7 million+
Niche: Fitness / Pilates / Healthy Lifestyle
Cassey Ho, the creator behind Blogilates, is a certified Pilates and fitness instructor who has inspired millions with her vibrant, high-energy workout videos.
Her content ranges from full-length Pilates sessions to monthly fitness challenges and healthy lifestyle advice.
Known for her motivational approach and positive body image advocacy, Cassey has built a supportive community centered around joyful movement and self-love.
Her channel is especially popular among women seeking fun, accessible, at-home workouts that require minimal equipment.
Channel Name: Zach King
Subscribers: 42.8 million+
Niche: Visual Effects / Magic / Illusions / Comedy
Zach King is a master of visual storytelling through clever camera tricks and digital illusions.
Known for his “magic vines,” Zach creates short, mind-bending videos that blend comedy and fantasy.
His wholesome, family-friendly content has earned him a massive following not only on YouTube but also across platforms like TikTok (82M+ followers) and Instagram (29M+ followers).
Channel Name: Safiya Nygaard
Subscribers: 10.1 million+
Niche: Lifestyle / Beauty / Experiments
Safiya Nygaard is a prominent YouTube influencer known for her investigative and quirky videos, where she dives deep into unusual fashion and beauty trends—from melting every lipstick together to trying bizarre clothing styles.
Her research-driven yet humorous approach resonates with viewers who love curiosity-fueled content and she has over 2 million followers on both Instagram and TikTok.
Channel: Ryan Trahan
Subscribers: 19.9 million+
Niche: Challenges / Vlogs / Comedy
Ryan Trahan creates innovative, high-concept challenge videos, often with an emotional or charitable angle.
He rose to prominence with his “Penny Across America” series and continues to captivate audiences with creative storytelling, humor, and heartfelt narratives.
With over 2 million followers on TikTok and over 1.5 million on Instagram, he is one of the top YouTube influencers for Gen Z audiences in the US.
Channel: Tati
Subscribers: 8 million+
Niche: Beauty / Reviews / Wellness
Make-up artist Tati Westbrook is a highly respected American YouTuber and a veteran in the beauty space, known for her detailed product reviews, makeup tutorials, and honest commentary.
Despite facing ups and downs in the beauty community drama, her loyal fan base appreciates her professionalism, authenticity, and expertise.
Channel: CodyKo
Subscribers: 5.6 million+
Niche: Comedy / Commentary / Podcasts
Cody Ko rose to fame through Vine and has become a prominent figure in YouTube commentary and comedy.
His blend of sarcasm, pop culture critiques, and podcasting (alongside co-host Noel Miller) appeals to a younger, internet-savvy audience.
Cody’s humor is sharp but rarely mean-spirited, and he balances entertainment with thoughtful takes.
Channel: Emily Mariko
Subscribers: 1.5 million+
Niche: Food / Lifestyle
Emily Mariko is an American influencer and YouTuber who rose to prominence through minimalist cooking videos and aesthetic lifestyle content.
Her clean, relaxing style—often featuring no narration and satisfying kitchen sounds—has become a signature. She’s best known for her viral salmon rice bowl recipe, which brought millions of viewers to her platforms.
Emily’s content is a blend of healthy eating, productivity vlogs, and calming daily routines.
Appealing to audiences who crave mindful, visually pleasing content, especially to millennials and Gen Z, she has over 2 million followers on Instagram, and over 12 million TikTok.
Channel: Michael Reeves
Subscribers: 7.6 million+
Niche: Tech / Comedy / Engineering
Michael Reeves is a software developer and roboticist turned Twitch streamer and YouTube sensation, known for building ridiculous and hilarious tech inventions.
His offbeat humor and chaotic energy are complemented by real engineering skills, resulting in viral projects like “The Robot That Shines a Laser in Your Eye” and “Surgery Robot That Operates on Grapes.”
As part of the content collective OfflineTV, Michael balances comedy and STEM in a way that’s uniquely entertaining and wildly popular among tech-savvy viewers.
Channel: actuallycarterpcs
Subscribers: 1.6 million+
Niche: Technology / PC Building / Tech Commentary
Carter Smith, known online as CarterPCs, is a tech content creator who gained prominence through his engaging and humorous takes on PC building and consumer technology.
Starting on TikTok, he amassed over 5.7 million followers by demystifying complex tech topics and offering practical advice on building gaming PCs and understanding hardware components.
His YouTube channel features a blend of tech reviews, DIY tutorials, and commentary, often infused with his signature wit.
Carter’s relatable approach has resonated with a younger audience, making tech more accessible and entertaining. Notably, he has addressed challenges such as content impersonation, highlighting issues creators face in the digital space.
Channel: April Wilkerson
Subscribers: 1.6 million+
Niche: DIY / Home Renovation / Woodworking
April Wilkerson is a self-taught builder who inspires viewers with DIY home improvement projects and woodworking tutorials.
Based in Texas, her channel features everything from deck builds and tool storage solutions to welding and large-scale home renovations.
She’s known for empowering others—especially women—to tackle projects confidently using tools and creativity. April’s practical yet ambitious builds and her clear explanations make her channel a staple in the home DIY space.
Channel: Studio McGee
Subscribers: 545 thousand+
Niche: Home Decor / Interior Design
Shea McGee is the co-founder and creative force behind Studio McGee, a popular interior design firm known for its modern yet timeless aesthetic.
On the Studio McGee YouTube channel, Shea shares beautifully produced design tips, behind-the-scenes footage of home makeovers, and styling advice that blends practicality with aspirational taste.
The channel is also the digital home of Netflix’s Dream Home Makeover, offering a closer look at the spaces transformed on the show.
With a focus on family-friendly design and approachable luxury, Studio McGee’s content resonates with homeowners, design enthusiasts, and brands alike.
Let’s take a look at the increasing popularity of YouTube in the US, the popularity of influencer-driven content, and the rise of YouTube influencer marketing in the US:
As of 2025, YouTube has over 253 million active monthly users in the US, constituting approximately 77.7% of the adult US population and making it the second-largest user base globally after India.
The largest age group of YouTube users in the US is between 25 and 34 years old, followed by users aged 18 to 24.
According to a 2024 Pew Research Center survey, YouTube surpasses TikTok and Instagram, with 93% of teens aged 13 to 17 in the US using YouTube and 73% using it daily, making it the most popular video platform in this age group.
In terms of gender, female users make up 50.2% of YouTube’s user base in the US, just slightly more then the 49.8% of male users in 2025.
Approximately 63% of YouTube watch time comes from mobile devices, highlighting the platform’s strong presence in the mobile viewing space.
In line with the global rise of short-form video content, YouTube Shorts is now the second most used platform for short form video content, after TikTok, thanks to a 3,650% increase in search interest over the past five years.
Influencer-generated content now constitutes 91% of all video views on YouTube, underscoring the platform’s reliance on creator-driven content for audience engagement.
It is projected that U.S. brands will invest around $2.35 billion in YouTube influencer marketing in 2025, making it one of the leading platforms, alongside TikTok, Facebook and Instagram.
Interestingly, YouTube influencers with over 1 million subscribers experience higher engagement rates, averaging 3.4%, compared to 1.9% for those with 1000–5000 subscribers. This trend contrasts with other platforms where nano- and micro-influencers often see higher engagement.
Some of the most common content types produced by YouTube influencers include product reviews, demos and tutorials, offering detailed insights that resonate with audiences and aid in purchasing decisions.
The most prevalent content category for YouTube influencers is vlogging, with 28.5% of YouTube influencers focusing on personal blogs, followed by entertainment (14.54%) and gaming (12.95%).
With influencer videos driving the vast majority of platform engagement, and continued growth of YouTube influencer marketing US, the opportunity for impactful brand collaborations has never been greater.
From tech reviews and wellness routines to food hacks and fashion hauls, today’s top American YouTubers are setting the tone for how audiences discover, trust, and buy products.
The creators featured in this list are not just entertainers—they’re entrepreneurs, educators, tastemakers, and community builders.
Their ability to connect authentically with millions of followers makes them invaluable partners for brands and a source of inspiration for other creators.
Whether you’re a marketer planning your next influencer campaign or a creator learning what makes top channels succeed, you can use this list as a starting point to explore new partnerships, spark ideas, and ride the wave of creator-led marketing.
MrBeast (Jimmy Donaldson) is the top YouTuber in the US in 2025, with 397 million+ subscribers. His content focuses on entertainment and philanthropy, including videos featuring extreme feats, high-budget stunts, large-scale competitions and generous giveaways. Read the full article to learn more about MrBeast and other top YouTubers in the US
Brands collaborate with YouTube influencers through sponsored content, product placements, unboxings, tutorials, reviews, giveaways, and affiliate partnerships. These collaborations often include custom video integrations or dedicated videos that align with both the brand’s goals and the influencer’s content style and audience preferences. Check out the full article to learn more about the top YouTubers in the US, across a diverse range of niches from beauty, fitness, and lifestyle, to tech, comedy, gaming and DIY.
YouTube influencers are effective because they build deep trust with their audiences through long-form, engaging content. Their recommendations often feel more authentic than traditional ads, leading to higher engagement, increased brand awareness, and better conversion rates—especially in niches like tech, beauty, fitness, and lifestyle. Read the full article for more on the impact of YouTube influencer marketing and a list of the top YouTubers in the US, across a wide range of niches.
Businesses should look for influencers whose content aligns with their brand values, target audience, and campaign objectives. Influencer marketing platforms and influencer marketplaces can help you identify influencers based on audience demographics, engagement rates, and niche focus. Check out the full article to learn more about influencer marketing and how to find influencers to collaborate with.
Aspire: Why Marketers Are Going All-In on YouTube Influencers
Exploding Topics: YouTube Content Creator Statistics (2025)
Global Media Insight: YouTube Statistics 2025 (Demographics & Users by Country)
Market Research Future: Influencer Marketing Market Report (2034 Forecast)
Nielsen: 2025 On-Target Report: Audience Insights to Power Your Strategy
Pew Research Center: 5 Facts About Americans and YouTube
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