What are the most challenging parts of running an ambassador or influencer program?
According to the 2019 Influencer Marketing Report: 36% of marketers stated that finding influencers to participate in campaigns and programs is the most challenging, while 24% chose “management of contracts and deadlines” as the most challenging.
Did you know that there are amazing solutions to overcoming these challenges?
In this article, we’re going to introduce you to Brand Ambassador Program Management Software and what they can do to help your marketing program take flight!
Most software and platforms offer similar features and operate within the same space, whether they call themselves ambassador marketing tools, affiliate marketing software, or referral marketing platforms.
A good ambassador program management software should relieve you of time-consuming work, such as identifying, managing, and tracking ambassadors, while giving you excellent analytics and reports.
Look for tools that cover the following:
In Short, a Good Brand Ambassador Management Tool Will:
Automate and take care of all the routine, time-consuming tasks, such as identifying, managing, and tracking ambassadors. It will also provide detailed analytics and reports to help you fine tune and optimize your ambassador program.
SocialLadder is an enterprise SaaS solution for creating, engaging, and tracking brand ambassador communities. Consumer focused brands like Benefit Cosmetics, Kendra Scott, goPuff & Live Nation all use SocialLadder to market through their customers and turn them into growth drivers, activating their community to create content and increase conversions.
SocialLadder’s brand ambassador management software allows you to streamline communication, assign digital and real-world tasks, monitor engagement, and reward successful ambassadors for helping to promote your brand. Your ambassadors are set up for success while allowing you to focus on the overall growth strategy, rather than spending time managing the day-to-day.
SocialLadder has the tools your brand needs to:
“6% of marketers stated that finding influencers to participate in campaigns and programs is the most challenging”
Refersion is an affiliate marketing management and tracking program with over 589,000 registered affiliates and 16,000 merchants. What’s great about Refersion is that you don’t need any technical knowledge to set up and manage full influencer and affiliate campaigns, that integrate with your online store.
Reversion integrates with top shopping cart platforms such as Shopify, Magento, WooCommerce, Stripe, and BigCommerce among others, and they offer custom integrations on request.
The basic tool starts at $89 per month with the following features included:
Try their free 14-day trial to take it for a spin!
LeadDyno is a brand ambassador marketing software that offers influencer, ambassador, and affiliate marketing solutions. The platform integrates with online stores such as Shopify, WooCommerce, and Amazon Seller Central.
A useful feature on this brand ambassador program management tool is the ability to create and track a variety of marketing activities for ambassadors in the program. These activities can include blog posts, social media content, product reviews, or custom activities to suit your campaign.
The basic plan is $49 per month and offers the following features (for websites with up to 3000 unique visitors a month):
AdvocateHub by Influitive is a leading engagement and advocacy tool that offers “on-demand” advocates. If you’re looking for personalized, gamified programs to turn customers into advocates, Advocate Hub should definitely be on your list.
You can create interactive games and challenges that keep brand advocates busy and engaged, recognize and reward them, track and monitor performance, and create in-depth reports all on one platform. They have really mastered the community experience with features like single sign-on, mobile apps, and instant gratification.
AdvocateHub integrates with leading marketing automation software such as Salesforce, Eloqua, and Hubspot, as well as all major social platforms and product review sites.
Pricing for their plans is available on request, but you can expect the following features:
As marketers, we know that word-of-mouth marketing is incredibly valuable and rewarding – particularly for long-term brand advocacy. A brand ambassador program creates a pipeline of loyal customers and influencers who could be nurtured into becoming true ambassadors through profiling, engaging, tracking and rewarding their online activity in a structured and measurable manner.
But, managing all of this can become a time-consuming and convoluted process if done manually (we’ve all started with a spreadsheet!). Not to mention inaccurate over time. This is why brand ambassador marketing tools are so important to the sustainability of your program.
Our advice when it comes to choosing the right tool is to:
A brand ambassador is someone who represents the brand in a positive light, and by doing so helps increase brand awareness. More on brand ambassadors in the complete article.
A good ambassador program management software should relieve you of time-consuming work, such as identifying, managing, and tracking ambassadors, while giving you excellent analytics and reports. Read the complete guide for more details.
A brand ambassador program is a marketing campaign that puts the brand's message in the hands of ambassadors with a certain goal in mind, such as improving your sales, brand recall or recognition. Read the complete guide for more details.