4 Best Brand Ambassador Management Software in 2020-2021 [Review]
What are the most challenging parts of running an ambassador or influencer program?
According to the 2019 Influencer Marketing Report: 36% of marketers stated that finding influencers to participate in campaigns and programs is the most challenging, while 24% chose “management of contracts and deadlines” as the most challenging.
Did you know that there are amazing solutions to overcoming these challenges?
In this article, we’re going to introduce you to Brand Ambassador Program Management Tools and what they can do to help your marketing program take flight!
What do brand ambassador program management tools offer?
Most tools and platforms offer similar features and operate within the same space whether they call themselves ambassador marketing tools, affiliate marketing software, or referral marketing platforms.
A good ambassador program management tool should relieve you of time-consuming work such as identifying, managing, and tracking ambassadors, while giving you excellent analytics and reports. Look for tools that cover the following:
- An ambassador or influencer directory with detailed profiles
- Multiple outreach channels
- Omnichannel campaign management (from setup to reporting)
- eCommerce integrations
- Custom incentives or points tracking
- Real-time dashboards and reporting
- Coupons or gift cards
- Contracts and payment management
- Great customer support
- Developer or technical support
4 Best Brand Ambassador Management Apps
SocialLadder is an enterprise SaaS solution for creating, engaging, and tracking brand ambassador communities. Consumer focused brands like Benefit Cosmetics, Kendra Scott, goPuff & Live Nation all use SocialLadder to market through their customers and turn them into growth drivers, activating their community to create content and increase conversions.
The SocialLadder technology allows you to streamline communication, assign digital and real-world tasks, monitor engagement, and reward successful ambassadors for helping to promote your brand. Your ambassadors are set up for success while allowing you to focus on the overall growth strategy, rather than spending time managing the day-to-day.
SocialLadder has the tools your brand needs to:
- DISCOVER: Use machine learning to find customers in your CRM that are an ideal fit to become ambassadors
- TRACK: Target & assign tasks to ambassadors (digital,physical and conversion tracking)
- MEASURE: ROI & unit economics of ambassador activity
- INTEGRATE: Robust API for sophisticated deployments
- STREAMLINE: Task assignment, communication & ambassador onboarding
- ENGAGE: 100% mobile for ambassadors to keep your community engaged & accountable
- REWARD: Inventory & payment management built into the platform
- SCALE: Learns automatically from successful ambassadors to help find more
Refersion is an affiliate marketing management and tracking program with over 589,000 registered affiliates and 16,000 merchants. What’s great about Refersion is that you don’t need any technical knowledge to set up and manage full influencer and affiliate campaigns that integrate with your online store.
Reversion integrates with top shopping cart platforms such as Shopify, Magento, WooCommerce, Stripe, and BigCommerce among others, and they offer custom integrations on request.
The basic tool starts at $89 per month with the following features included:
- Tracking of up to 130 affiliate orders per month
- Access to developer APIs
- Coupon code creation and tracking
- Custom Reports
- Data migration
- Developer support
Try their free 14-day trial to take it for a spin.
Leaddyno is a brand ambassador marketing platform that offers influencer, ambassador, and affiliate marketing solutions. The platform integrates with online stores such as Shopify, WooCommerce, and Amazon Seller Central.
A useful feature on this brand ambassador program management tool is the ability to create and track a variety of marketing activities for ambassadors in the program. These activities can include: blog posts, social media content, product reviews, or custom activities to suit your campaign.
The basic plan is $49 per month and offers the following features (for websites with up to 3000 unique visitors a month):
- Unlimited Brand Ambassadors/Affiliates
- Discount codes
- Referral tracking links
- Custom application forms
- Email marketing
AdvocateHub is a leading engagement and advocacy tool that offers “on-demand” advocates. If you’re looking for personalised, gamified programs to turn customers into advocates, AdvocateHub by Influitive should be on your list.
You can create interactive games and challenges that keep brand advocates busy and engaged, recognise and reward them, track and monitor performance, and create in-depth reports all on one platform. They have really mastered the community experience with features such as: single sign-on, mobile apps, and instant gratification.
AdvocateHub integrates with leading marketing automation software such as Salesforce, Eloqua, and Hubspot, as well as all major social platforms and product review sites.
Pricing for their plans is available on request, but you can expect the following features:
- Advocate management
- Community management
- Campaign content library with customisable, pre-built templates
- Referral tracking
- Rewards program
- Dashboards and customisable reports
- ROI Tracking
As marketers, we know that word-of-mouth marketing is incredibly valuable and rewarding – particularly for long-term brand advocacy. A brand ambassador program creates a pipeline of loyal customers and influencers who could be nurtured into becoming true ambassadors through profiling, engaging, tracking and rewarding their online activity in a structured and measurable manner.
But, managing all of this can become a time-consuming and convoluted process if done manually (we’ve all started with a spreadsheet!), not to mention inaccurate over time. This is why brand ambassador marketing tools are so important to the sustainability of your program.
Our advice when it comes to choosing the right tool is to:
- Look at your current ambassador program and objectives, highlight the areas where you need help the most, and assign a budget range for your tool.
- Consult the list above to compare your needs to the features offered by these tools – as well as the price range.
- Take the time to experience their free trials.
- Book demos with each of their sales teams as this will give you the best view of the interfaces and features. Don’t forget to ask questions!
- Read customer reviews and ratings.
- Check if they offer training and what their customer support hours are.
- Read the cancellation or contract termination terms and conditions before you sign on so that you are aware of what the costs are should you be unhappy with the software.
24 7 67