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Top 8 Affiliate Marketing Agencies in 2024

By Liza Shuttleworth Last updated: 13 minute read Affiliate MarketingMarketing Agencies

Are you a retailer looking for the right affiliate marketing agency for your business?

We know it can be quite a daunting experience, but don’t worry; we’ve done the heavy lifting for you!

In this article, we’ll introduce you to some of the best affiliate marketing agencies and give you guidelines on picking the right digital partner for your business!

In addition to affiliate marketing, each agency offers a variety of services, such as social media marketing, e-commerce strategies, SEO, PPC, paid advertising, and more. 

For a detailed list of digital marketing services, check out our review of the top 8 below!

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    Top 8 Affiliate Management Agencies in 2024

    1. Hamster Garage

    Location: Chicago, IL, United States

    Founded: 2019

    Affiliate Marketing Services:
    Social Media Marketing, SEO, Digital Marketing, E-commerce PPC 

    Hamster Garage is a leading partnership and affiliate agency servicing global brands like Uber, Airbnb, Canva, Turo, Brex, etc.

    After managing a multi-million dollar affiliate program at Airbnb, the founder of Hamster Garage realized there was a need for an agency that understood growth from the inside.

    Brands value Hamster Garage’s in-house background and ability to grow with its clients. 

    As close as an agency can get to an in-house marketing team, Hamster Garage often beats established global agencies head-to-head.

    Hamster Garage team brings decades of experience across traditional affiliates and strategic partnership opportunities, including influencers, podcasts, brand partnerships, and third-party email.

    Performance agency Hamster Garage can take channels typically managed by brand teams, influencers, podcasts, or business development teams’ brand partnerships and make them work on a performance basis.

    Screenshot of the Hamster Garage Agency homepage, which says "partnership marketing for best in class brands".

    2. PartnerCentric

    Location: New York, NY (Fully remote agency with employees all over the US)

    Founded: 2006

    Location: New York, NY (The fully remote agency with employees all over the US)

    Founded: 2006

    Affiliate Marketing Services:
    Digital Advertising, Social Media Marketing, SEO, Digital Marketing, E-commerce PPC

    PartnerCentric, Inc . is the industry’s largest woman-owned (WBE-certified) affiliate marketing agency

    They are experts at employing revenue-producing affiliate marketing strategies through a mix of services and our proprietary Control Suite technology tools.

    PartnerCentric drives the highest ROI (7x across our portfolio) for some of the world’s most respected brands, from emerging startups to F500 leaders. 

    It’s clients are supported by the industry’s most tenured account managers, with an average of over 14 years of experience.

    Discover their new Control Suite and get affiliate marketing right the first time.

    Screenshot of the PartnerCentric homepage, which says "demand more from your affiliate marketing"

    3. Acceleration Partners

    Location: Boston, MA, USA; with teams in London, Berlin, Singapore, and Sydney.

    Founded: 2007

    Affiliate Marketing Services:
    Social Media Marketing, SEO, Digital Marketing, E-commerce PPC, Affiliate Marketing Strategies 

    Acceleration Partners is a premier global partner marketing agency with programs in 40 countries for over 170 brands. 

    Its experts are in affiliate, influencer, content, mass media, and B2B partner marketing. Acceleration Partners’ methodology is developing performance-based, scalable, sustainable affiliate programs

    It offers a full suite of expert affiliate marketing services to help you set up, manage, and optimize your affiliate marketing programs at a regional or international level.

    Acceleration Partners can develop an affiliate marketing strategy unique to your brand‘s needs, thoughtfully and strategically recruit the right partners for your brand, and build a data-driven affiliate program to drive meaningful, measurable outcomes for your business.

    Acceleration Partners will support your brand‘s goals with a dynamic range of capabilities and high-touch digital advertising client service. 

    Their dedicated publisher development teams focus on developing meaningful, lasting relationships with the right strategic partners, going beyond traditional affiliates to include influencers, mass media publishers, tech, and even brand-to-brand partners.

    Acceleration Partners is a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category and has won numerous other industry and culture awards.

    Acceleration Partners is also credited with the expansion of the hugely successful Pura Vida brand ambassador program.

    Screenshot of the Acceleration Partners homepage, which says "we are connectors"

    Acceleration Partners is also credited with the expansion of the hugely successful Pura Vida brand ambassador program, which we recently covered in:

    9 Best Brand Ambassador Programs and How to Simply Create Yours

    4. Perform[cb] Agency

    Location: Sarasota, FL. United States

    Founded: 2002

    Affiliate Marketing Services:
    Social Media Marketing, SEO, Digital Marketing, E-commerce PPC

    Perform[cb] Agency is one of the top affiliate marketing agencies for a truly diverse set of services, that are customized to your needs and easily scalable.

    Utilizing strategies across 25+ digital channels, Perform[cb] targets your ideal audience and promotes your brand with automated AI-powered Ads and high-value placements for effective market penetration.

    Perform[cb] Agency helps build brand recognition along every stage of the journey, from launching a brand new app to helping to grow an established e-commerce brand‘s affiliate program incrementally.

    Its data-driven approach ensures that you only pay for meaningful results that move the needle toward your specific business goals.

    Perform[cb] drives customer acquisition across multiple advertising pricing models, including CPA, CPI, CPL, CPE, CPS, CPC, and PPC, using distribution channels such as native, mobile, social, contextual, SMS, search, and more.

    Perform[cb] Agency has won several awards, and the affiliate management team was shortlisted for ‘Best Performance Marketing Agency‘ by the International Performance Marketing Awards and named a Top App Marketing Agency by Mobile App Daily.

    Bonus: They offer a free affiliate marketing audit via their website.

    Screenshot of the Perform[cb] Agency's homepage, which says "premium affiliate marketing agency"

    5. DMi Partners

    Location: Philadelphia, PA. United States

    Founded: 2003

    Affiliate Marketing Services:
    Social Media Marketing, SEO, Digital Advertising, E-commerce PPC

    DMi can scale and diversify affiliate programs away from deal and coupon sites by working with industry-leading media and content partners for brand exposure. 

    It can also implement a sales-driving influencer or affiliate marketing strategy, and hone in on the recruitment and development of the right affiliate partners.

    DMi’s digital advertising is relentless when applying data-driven insights to customer conversions. 

    As part of their affiliate program management services, they determine how to properly reward and incentivize high-value partners who focus their strategies around incrementality. 

    For 18 years, DMi has championed a collaborative, people-focused approach to navigating the affiliate marketing landscape to get results for their business partners.

    Screenshot of the DMi Partners homepage that says "a digital agency that you don't have to 'get used to'"

    6. Gen3 Marketing

    Location: Philadelphia, PA, and Santa Barbara, CA, United States

    Founded: 2007

    Affiliate Marketing Services:

    Social Media Management, SEO, Digital Advertising, Digital Marketing, Paid Search Management (PPC), Paid Digital Media Management, Digital PRs, Market Outreach, Amazon Advertising, Lead Generation

    Gen3 Marketing is an award-winning digital marketing agency and the largest independent affiliate agency in the world.

    If you think high-end, think Gen3 Marketing (Gen3 Marketing LLC). They have access to an extensive publisher network, featuring diverse talent and expertise, and a scope of data that smaller agencies cannot match.

    However, despite being such a big agency, Gen3 Marketing maintains close relationships with its clients.

    Gen3 Marketing gives a personal touch, one-on-one attention, and fully customized services using its unique methodology

    It goes out of its way to understand its clients’ businesses, customers, and industry to create tailored affiliate programs for each client.

    In addition to Affiliate Marketing, Gen3 Marketing is a full-service agency specializing in paid search management and SEO

    Gen3 Marketing also offers PPC management, paid digital media management, social media management, digital PR and outreach, and Amazon advertising.

    As an affiliate marketing agency, Gen3 Marketing offers a complete set of services from program strategy and development to affiliate/publisher recruitment to ongoing management, analysis, and program optimization. 

    They provide customized services that meet their client’s unique needs, managing the whole program or working closely with the client’s in-house teams.

    Screenshot of the Gen3 Marketing Agency's homepage, which says "The clear choice in affiliate marketing'

    7. Affiliate Manager

    Location: Orlando, Fl. United States.

    Founded: 2002

    Affiliate Marketing Services:
    Social Media Marketing, SEO, Digital Marketing, E-commerce Marketing

    Affiliate Manager places a strong emphasis on ethical affiliate marketing. The award-winning agency also boasts a product development team and produces tools for custom campaigns and client needs. 

    Top clients include Athletic Greens, Tony Robbins, and Groupon.

    PS: They also provide a free affiliate strategic consultation!

    Screenshot of the Affiliate Manager homepage, which says "expert affiliate management"

    8. Daisycon

    Location: Almere, The Netherlands

    Founded: 2002

    Affiliate Marketing Services:
    Digital Marketing, Social Media Marketing, SEO, E-commerce PPC Management

    This Dutch digital advertising agency forms part of a larger marketing collective called Linehub. Their main service regions include The Netherlands, France, Germany, and Belgium. Daisycon is positioned as a one-stop shop for all performance marketing solutions. Top clients include Vodafone, Doktor Online, and media agencies like OMD.

    Screenshot of the Daisycon homepage, which says "performance based marketing"

    4 Reasons Your Business Should Use an Affiliate Marketing Agency

    You might wonder why your business should use an affiliate marketing agency.

    One of the main reasons is that these agencies have access to a large network of verified third-party publishers, influencers, and ambassadors.

    Additionally, they offer data and expert analysis for a data-informed strategy, ensuring your campaigns are as effective as possible.

    Let’s take a look at each of these important factors in a bit more detail:

    1. Affiliate Marketing Agencies Have Access to a Large Network of Verified Third-Party Publishers, Influencers, and Ambassadors

    By hiring an affiliate marketing agency, your business gains immediate access to a large, verified network of third-party publishers, influencers, and brand ambassadors. 

    These agencies have the expertise to leverage this network effectively, boosting your brand‘s visibility and reach.

    The scalability of such agencies allows for flexibility, meeting your business’s growing needs over time. 

    Their vast network comprises diverse individuals and entities, providing a wider potential customer base for your product or service.

    Notably, this vast network and their expertise in managing it can lead to a significant increase in your return on investment (ROI). 

    The agency‘s proficiency in affiliate marketing ensures that your business’s promotional efforts are in capable hands, letting you focus on your core operations.

    Utilizing an affiliate marketing agency‘s network can be a game-changer for your business’s growth and profitability.

    2. Affiliate Management Agencies Rely on Maintaining Great Relationships with High-Quality Publishers

    In the realm of affiliate marketing, agencies are heavily reliant on nurturing strong relationships with high-quality publishers to drive successful campaigns for your business.

    Affiliate management agencies focus on building these relationships, using their expertise and industry knowledge to ensure your brand‘s scalability.

    These partnerships are vital as a strong communication line is established, allowing for seamless revenue sharing and an impressive track record of success. 

    When you partner with these agencies, you’re not just getting a service but a network of relationships already cultivated. They’ve done the legwork of vetting and nurturing relationships with top-tier publishers.

    This saves you time and effort, allowing you to focus on other aspects of your business. Thus, affiliate management agencies are a crucial component of your marketing strategy.

    3. Access to Data and Expert Analysis for an Effective, Data-Informed Strategy

    Harnessing the power of data, affiliate marketing agencies provide your business with expert analysis and insights, shaping an effective, data-informed strategy for your campaigns. 

    They leverage data analysis to evaluate your affiliate program performance and identify areas for improvement. 

    These agencies have a broad network of publishers and a track record of generating scalable solutions that boost your bottom line.

    Whether you’re new to affiliate marketing or looking to enhance your current program, these agencies can help. 

    They understand the intricacies of commission rates and revenue sharing, ensuring fair and profitable arrangements for all parties involved. 

    By entrusting your affiliate marketing to experts, you’re not just buying a service but investing in a partnership that drives growth and success for your business.

    4. Access to Data and Expert Analysis for an Effective, Data-Informed Strategy

    You’re probably aware that data is crucial for a successful marketing strategy.

    With an affiliate marketing agency, you’ll have access to expert analysis of this data to inform your decisions.

    It’s this level of expertise that can really give your business the edge.

    “Affiliate Marketing Statistics show that in 2023 more than 80% of brands had affiliate programs, and the US, 40% of merchants reported affiliate programs as their top customer acquisition channel. Globally, the affiliate marketing industry is responsible for over 16% of online sales”

    Findstack

    An Affiliate Agency’s Digital Marketing Services

    One compelling reason to use affiliate marketing agencies is their ability to provide your business with expert analysis and access to valuable data, enabling you to implement a more effective, data-driven strategy.

    With industry knowledge, they’ll help you manage your affiliate program, influence your ROI, and navigate your campaigns.

    They’ll connect you with publishers and influencers, maximizing your digital marketing efforts through precise data analysis.

    SEO Marketing

    If your business is looking to boost its online visibility, an affiliate marketing agency can leverage its expertise in SEO to provide data-informed strategies to improve your website’s ranking.

    Choosing the right agency is key. Consider services offered, past success, and alignment with your brand.

    The benefits of hiring top agencies are clear, given the right criteria for choosing. You’ll see why using these agencies is a smart move.

    Social Media Marketing

    Building on the same note, your business can also leverage an affiliate marketing agency‘s expertise for an effective social media marketing strategy backed by data and expert analysis.

    They’ll bolster your brand‘s presence on platforms like Amazon and cater to your e-commerce needs.

    These marketers understand FTC advertising guidelines and fashion trends, ensuring your social media campaigns are compliant and on point.

    Paid Ad Management (PPC)

    Harnessing the power of an affiliate marketing agency can dramatically improve your business’s paid ad management strategies, thanks to their access to comprehensive data and expert analysis.

    Their expertise in PPC and revenue sharing, coupled with a scalable approach and a wide network of publishers, ensures a track record of success.

    This data analysis is key to developing effective revenue-boosting strategies.

    Branding

    Leveraging an affiliate marketing agency can revolutionize your branding strategy, offering you access to a wealth of data and expert analysis that can drive your brand‘s performance.

    Their expertise, backed by client testimonials, ensures effective communication, solid reputation, and scalability.

    With a proven track record, these agencies can enhance your ROI, making them a promising investment for your business.

    Trust in their data-informed strategies to elevate your branding.

    What is Affiliate Marketing and How You Can Leverage it – Neil Patel

    How to Identify the Best Affiliate Marketing Agencies for Your Needs

    To identify the best affiliate marketing agency for your needs, start by clearly defining your goals and objectives. 

    Look for agencies that have a track record of achieving similar goals. Their specialization and expertise should align with your niche. Review client testimonials to gauge their success rate.

    Next, evaluate their communication style. You’ll need an agency that prioritizes open and honest communication. Make sure they understand and value your brand values.

    Pricing is another critical factor. Some agencies may offer revenue-sharing models, which could be beneficial for your budget.

    Frequently Asked Questions

    What affiliate marketing agencies offer/provide?

    Affiliate marketing agencies use their connections within your industry to identify the most effective affiliates for your business. They achieve this through their existing connections, such as powerful social media influencers and content creators, to drive more traffic to your website and in turn generate more sales. Check out our full article on what the right affiliate agency will offer your business!

    How to select your affiliate marketing agency?

    When recruiting an affiliate marketing agency, make sure to take advantage of their free consultations and demos. This will help you understand their culture better, as well as whether the software they use will be suitable for your business. Read on further for all the helpful tips in our article, on trying to find the best affiliate agency for you.

    What are the best affiliate marketing agencies?

    These are some of the best affiliate marketing agencies out there today: Gen3 Marketing, Perform[cb] Agency, Acceleration Partners, PartnerCentric, Hamster Garage, DMi Partners, Affiliate Manager, and Daisycon. To see our full list of agencies, and to uncover what makes these agencies so effective, go and check out our full article.

    What is an affiliate marketing company?

    An affiliate marketing company is any company that compensates third-party publishers (affiliates) to generate traffic or leads for them. Affiliates earn a commission, which incentivizes them to promote the company and its products or services. Check out the full review for some of the best affiliate marketing agencies to partner with, as a company or as a publisher.

    What is the average commission for affiliate marketing?

    Affiliate marketing commission structures vary from fixed rates per action or conversion to percentage rate commissions. Percentage-based commissions are usually between 5% and 30%, depending on the nature of the product/service being promoted. Learn more about affiliate marketing in the full review.

    What companies can I do affiliate marketing for?

    There are many companies, big and small, that offer affiliate marketing programs. Some of the most well-known affiliate programs include Amazon Associates, eBay’s Partner Network, ShareASale, GoDaddy, and ClickBank. If you’re interested in being an affiliate publisher or influencer for more specific niches, connecting with an affiliate marketing agency is a good idea. Check out our review of the top affiliate marketing agencies to work with.

    Is affiliate marketing easy?

    The concept of affiliate marketing is very simple: a seller provides a third-party publisher with a commission-based incentive to promote the seller’s products/services. This model drives traffic, leads, or conversions for the seller, and earns a commission for the publisher. While the concept is very simple, running a successful affiliate marketing campaign is complicated and time-consuming. Check out our full review for the best affiliate marketing agencies to run your program for you.

    References

    Inc.com: How a Sports Betting Affiliate Marketer Makes 2 Million a Year 

    BigCommerce: Affiliate Programs: A Step-by-Step Guide for Ecommerce Sites

    BigCommerce: Best Ecommerce Website Design

    Ecommerce-Platforms.com: Affiliate Marketing for Ecommerce

    Finances Online: 55 Important Affiliate Marketing Statistics: 2023 Market Share Analysis & Data

    DemandSage: 70+ Affiliate Marketing Statistics 2023