Are you looking for the right agency to manage your affiliate program?
We know it can be quite a daunting experience, but don’t worry; we’ve done the heavy lifting for you!
In this article, we’ll introduce you to some of the best and give you guidelines on picking the right marketing experts for your program!
In addition to affiliate marketing management, each company offers some adjacent services, including social media marketing, e-commerce strategies, SEO, PPC, paid advertising, and more.
For a detailed list of digital marketing services, check out our review of the top 8 below!
Location: New York, NY (Fully remote with employees all over the US)
Founded: 2006
Key Services:
Digital Advertising, Social Media Marketing, SEO, Digital Marketing, E-commerce PPC
PartnerCentric, Inc. is the industry’s largest woman-owned (WBE-certified) digital advertising company.
They are expert marketers at employing revenue-producing strategies through a mix of services and its proprietary Control Suite technology tools.
PartnerCentric focuses heavily on maximizing ROI (7x across its portfolio) for some of the world’s most respected brands, from emerging SaaS startups to F500 leaders.
Its clients are supported by the industry’s most tenured account managers, with an average of over 14 years of experience.
Discover their new Control Suite and get your program right the first time.
Location: Sarasota, FL, USA
Founded: 2002
Key Services:
Social Media Marketing, SEO, Online Marketing, E-commerce PPC
Perform[cb] Agency is one of the top performance marketing companies for a truly diverse set of services that are customized to your needs and easily scalable.
Utilizing strategies across 25+ digital channels, Perform[cb] targets your ideal market segment and promotes your brand with automated AI-powered Ads and high-value placements for effective market penetration.
Perform[cb] Agency helps build brand recognition along every stage of the journey, from launching a new app to helping to grow an established e-commerce brand‘s affiliate program incrementally.
Its data-driven approach ensures that you only pay for meaningful results that move the needle toward your specific business goals.
Perform[cb] drives customer acquisition across multiple advertising pricing models, including CPA, CPI, CPL, CPE, CPS, CPC, and PPC, using distribution channels such as native, mobile, social, contextual, SMS, search, and more.
Perform[cb] Agency has won several awards, and was shortlisted for ‘Best Performance Marketing Agency‘ by the International Performance Marketing Awards and a Top App Marketing Agency by Mobile App Daily.
Bonus: They offer a free program audit via their website.
Location: Boston, MA, USA; with teams in London, Berlin, Singapore, and Sydney.
Founded: 2007
Key Services:
Social Media Marketing, SEO, Digital Marketing, E-commerce PPC, Affiliate Strategies
Acceleration Partners is a premier global partner marketing agency with programs in 40 countries for over 170 brands.
Its experts are in affiliate, influencer, content, mass media, and B2B partner marketing. Acceleration Partners’ methodology is developing performance-based, scalable, sustainable, and low-churn rate programs.
It offers a full suite of expert advertising services to help you set up, manage, and optimize your programs at a regional or international level.
Its dedicated publisher development teams focus on developing meaningful, lasting relationships with the right strategic partners, going beyond traditional publishers to include influencers, mass media publishers, tech, and even brand-to-brand partners.
Acceleration Partners is a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category and has won numerous other industry and culture awards.
Acceleration Partners is also credited with the expansion of the hugely successful Pura Vida brand ambassador program, which we recently covered in:
9 Best Brand Ambassador Programs and How to Simply Create Yours
Location: Philadelphia, PA, USA
Founded: 2003
Key Services:
Social Media Marketing, SEO, Digital Advertising, E-commerce PPC
DMi can scale and diversify affiliate programs away from deal and coupon sites by working with industry-leading media and content partners for more brand exposure.
It can also implement a sales-driving strategy and hone in on affiliate recruitment.
DMi’s digital advertising is relentless when applying data-driven insights to customer conversions.
As part of their program management services, they determine how to properly reward and incentivize high-value partners who focus their strategies around incrementality.
For 18 years, DMi has championed a collaborative, people-focused approach to navigating the affiliate landscape to get results for their business partners.
Location: Philadelphia, PA, and Santa Barbara, CA, United States
Founded: 2007
Key Services:
Social Media Management, SEO, Digital Advertising, Online Marketing, Paid Search Management (PPC), Paid Digital Media Management, Digital PRs, Market Outreach, Amazon Advertising, Lead Generation
Gen3 Marketing is an award-winning online marketing company and the largest independent affiliate agency in the world.
If you think high-end, think Gen3 Marketing (Gen3 Marketing LLC). They have access to an extensive publisher network featuring diverse talent and expertise and a scope of data that smaller agencies cannot match.
However, despite being such a big agency, Gen3 Marketing gives a personal touch, one-on-one attention, and fully customized services using its unique methodology.
Gen3 is a full-service agency specializing in paid search management and SEO. It also offers PPC management, paid digital media management, social media management, digital PR and outreach, and Amazon advertising.
Location: Chicago, IL, United States
Founded: 2019
Key Services:
Social Media Marketing, SEO, Digital Marketing, E-commerce PPC
Hamster Garage is a leading partnership and affiliate agency servicing global brands like Uber, Airbnb, Canva, Turo, Brex, etc.
After managing a multi-million dollar affiliate program at Airbnb, the founder of Hamster Garage realized there was a need for an agency that understood growth from the inside.
Brands value Hamster Garage’s in-house background, ability to grow with its clients, and its laser focus on performance.
As close as an agency can get to an in-house marketing team, Hamster Garage often beats established global agencies head-to-head.
Hamster Garage team brings decades of experience across traditional publishers and strategic partnership opportunities, including influencers, podcasts, brand partnerships, and third-party email marketing.
Location: Orlando, Fl. United States.
Founded: 2002
Key Services:
Social Media Marketing, SEO, Digital Marketing, E-commerce Marketing
Affiliate Manager places a strong emphasis on ethical marketing. The award-winning agency also boasts a product development team and produces tools for custom campaigns and client needs.
Top clients include Athletic Greens, Tony Robbins, and Groupon.
PS: They also provide a free strategic consultation!
Location: Almere, The Netherlands
Founded: 2002
Key Services:
Digital Marketing, Social Media Marketing, SEO, E-commerce PPC Management
This Dutch digital advertising agency forms part of a larger marketing collective called Linehub. Their main service regions include The Netherlands, France, Germany, and Belgium. Daisycon is positioned as a one-stop shop for all performance marketing solutions. Top clients include Vodafone, Doktor Online, and media agencies like OMD.
These agencies have the expertise to leverage publisher networks effectively, boosting your brand‘s visibility and reach and providing a wider potential customer base for your product or service.
Notably, this vast network and their expertise in managing it can lead to a significant increase in your return on investment (ROI).
These partnerships are vital as a strong communication line is established, allowing for seamless revenue sharing and an impressive track record of success.
When you partner with these agencies, you’re not just getting a service but a network of relationships already cultivated. They’ve done the legwork of vetting and nurturing relationships with top-tier publishers.
This saves you time and effort, allowing you to focus on other aspects of your business.
These marketers leverage data analysis to create a feedback loop, evaluating your program performance and identifying areas for improvement.
They understand the intricacies of commission rates and revenue sharing, ensuring fair and profitable arrangements for all parties involved.
They are also at the forefront of their field, employing the latest technologies, such as artificial intelligence (AI), and insights to increase your program efficiency.
By entrusting your affiliate program to experts, you’re not just buying a service but investing in a partnership that drives growth and success for your business.
“In 2023, more than 80% of brands had affiliate programs; in the US, 40% of merchants reported affiliate programs as their top customer acquisition channel. Globally, the affiliate marketing industry is responsible for over 16% of online sales.”
If your business is looking to boost its online visibility, an agency can leverage its expertise in SEO to provide data-informed strategies to improve your website’s ranking, including keyword research and content optimization.
An agency can bolster your brand‘s presence on platforms like Amazon or Instagram and cater to your business needs. They understand FTC advertising guidelines to keep your social and campaigns compliant and on point.
These can include paid search, paid social media, programmatic ads, and other paid media. Having the right channel mix and coordination is important, so your marketing is a concerted effort.
This is the strategic and creative side of marketing. An affiliate agency is uniquely positioned to use the data analytics harnessed in your program to finetune your positioning.
To identify the best for your needs, start by clearly defining your goals and objectives.
Look for affiliate marketing agencies that have a track record of achieving similar goals. Their specialization and industry expertise should align with your niche. Review client testimonials to gauge their success rate.
Next, evaluate their communication style. You’ll need an agency that prioritizes open and honest communication. Make sure they understand and value your brand values.
Pricing is another critical factor. Some companies may offer revenue-sharing models, which could be beneficial for your budget.
They use their connections within the publishing industry to identify the most effective publishers for your business. They could identify and reach out to powerful or niche publishers and content creators, to drive more targeted traffic to your website and in turn generate more sales.
When recruiting an agency, make sure to take advantage of their free consultations and demos. This will help you understand their culture better, as well as whether the software they use will be suitable for your business.
It is a marketing tactic that compensates third-party publishers to generate traffic or leads for them. Affiliates earn a commission, which incentivizes them to promote the company and its products or services.
Commission structures vary from fixed rates per action or conversion to percentage rate commissions. Percentage-based commissions are usually between 5% and 30%, depending on the nature of the product/service being promoted.
Some of the most well-known programs include Amazon Associates, eBay’s Partner Network, ShareASale, Tradedoubler, GoDaddy, FlexOffers, and ClickBank. If you’re interested in being an publisher or influencer for more specific niches, you can leverage one of the platforms. Search "affiliate management software" on our site to learn more.
The concept is very simple: a seller provides a third-party publisher with a commission-based incentive to promote the seller’s products/services. This model drives traffic, leads, or conversions for the seller, and earns a commission for the publisher. While the concept is very simple, running a successful campaign is complicated and time-consuming.
Inc.com: How a Sports Betting Affiliate Marketer Makes 2 Million a Year
BigCommerce: Affiliate Programs: A Step-by-Step Guide for Ecommerce Sites
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Ecommerce-Platforms.com: Affiliate Marketing for Ecommerce
Finances Online: 55 Important Affiliate Marketing Statistics: 2024 Market Share Analysis & Data
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