Top 10 Affiliate Marketing Agencies in 2021 and How to Choose the Right One for You
Are you looking for the right affiliate marketing agency for your retail business?
We know it can be quite a daunting experience, and you simply don’t have the time. But don’t worry, because we have done some of the heavy lifting for you.
In this article, we’ll introduce you to some of the best affiliate marketing agencies around, and give you a few guidelines on picking the right digital partner for your business.
Let’s get started!
Top 10 Affiliate Management Agencies in 2021
1. OAK Digital
Location: Brooklyn, New York. United States
OAK Digital is the top-rated affiliate marketing agency in New York City and top-rated content partnership agency in the US.
As a boutique firm, OAK has built a reputation among Venture Capitalists and Direct To Consumer founders as a specialist in content partnership, regularly placing its clients in premium publications like CNN, Vogue, BuzzFeed, Conde Nast Traveler, Business Insider, Men’s Journal and more.
OAK has worked with clients like Freshly, Angie’s List, MindBodyGreen and Bearaby and manages all affiliate partnerships for the official stores for The UFC, the Minnesota Vikings, the Tennessee Titans and Real Madrid.
Location: Philadelphia, PA. United States
DMi can scale and diversify affiliate programs away from deal and coupon sites by working with industry-leading media and content partners for brand exposure, implementing a sales-driving influencer marketing strategy and honing in on the recruitment and development of traditional affiliate partners.
DMi’s Affiliate Marketing is relentless when applying data-driven insights into customer conversions. They determine how to properly reward and incentivize high-value partners who focus their strategies around incrementality.
For 18 years, DMi has championed a collaborative, people-focused approach to navigating the digital landscape to get results for their business partners.
Location: Seattle, WA, United States
Grovia is an innovative affiliate agency focused on partner recruitment. Backed by in-house partner development technology, Grovia specializes in driving incremental revenue through content partner discovery, recruitment, and activation.
For businesses looking for professional help recruiting partners, Grovia offers a recruitment solution that pairs businesses with a team of certified partner developers for scalable outreach campaigns and partner onboarding services. For brands that want a more self-service solution, Grovia offers a search engine for affiliate discovery that provides tools for discovering content information, qualifying partners, and building outreach lists.
Grovia provides recruitment solutions for over 200+ brands, including venture-backed companies like Gorgias, SwipedOn, and Leonisa.
Location: Chicago, IL, United States
Hamster Garage is a leading partnership and affiliate agency servicing global brands like Airbnb, Canva, and Turo.
After managing a multi-million dollar affiliate program at Airbnb, the founder of Hamster realized there was a need for an agency that understood growth from the inside. Brands value Hamster Garage’s in-house background and its ability to grow with its clients. Hamster Garage is as close to an in-house marketing team as an agency can get, which is why they often beat established global agencies head to head.
The Hamster Garage team brings decades of experience across both traditional affiliates and strategic partnership opportunities including influencers, podcasts, brand partnerships, and third-party email. As a performance agency, Hamster Garage is able to take channels that are typically managed by brand teams — influencers and podcasts — or business development teams — brand partnerships — and make them work on a performance basis.
Location: Orlando, Fl. United States.
Affiliate Manager places a strong emphasis on ethical affiliate marketing. The award-winning agency also boasts a product development team and produces tools for custom campaigns and client needs. Top clients include Athletic Greens, Tony Robbins, and Groupon.
PS: They also provide a free affiliate strategic consultation!
Location: Almere, The Netherlands
This Dutch affiliate marketing agency forms part of a larger marketing collective called Linehub. Their main service regions include The Netherlands, France, Germany, and Belgium. Daisycon is positioned as a one-stop shop for all performance marketing solutions. Top clients include Vodafone, Doktor Online, and media agencies like OMD.
Location: London, United Kingdom
GIMO is an international specialist affiliate marketing agency that provides full digital services including SEO, social media, and web development. Top clients include BetFirst and others in the online betting and gaming industries and these industries form part of their core client base.
Location: Sarasota, FL. United States
Perform[cb] Agency is notably different from other affiliate marketing agencies due to a diversified service offering that is scalable and customizable to your specific business needs. They help brands along every stage of the brand journey from launching a brand new app to helping to incrementally grow an established e-commerce brand’s affiliate program.
Bonus: They offer a free affiliate marketing audit via their website.
Location: Boston, MA. United States
Acceleration Partners offers app-to-app marketing platforms, influencer marketing, and business development partnerships. They’ve recently been named the Best Performance Marketing Agency in 2018 by International Performance Marketing Awards.
The agency is also credited with the expansion of Pura Vida’s brand ambassador program which we recently covered in our blog article: Top 9 Successful Brand Ambassador Programs and How You Can Create One for Your Company.
10. Optimus PM
Location: London, United Kingdom
With long-term clients (some spanning 8 years with the agency), the team at Optimus Performance Marketing are all about long-lasting relationships. The agency has a number of awards, including the Most Effective Agency award at the 2017 Performance Marketing Awards. Some of their top clients include globally recognized brands such as Survey Monkey, Crocs, and Royal Albert.
5 Tips for Finding the Right Affiliate Marketing Agency For You
The simple concept behind affiliate marketing is this: you share revenue with people who promote your products on their online outlet.
In other words, you have a product you want to sell and you work with an affiliate agency that manages the program for you. Affiliates promote your products to followers. Consumers buy your products, and revenue is split across all channels involved.
Consider which affiliate management agencies you want to work with based on their previous clients, fees, technology, approach and ethics.
What is Affiliate Marketing and How You Can Leverage it – Neil Patel
Take advantage of free consultations and demos.
- A top affiliate agency usually offers a free consultation, audit or demo – so use them! It’s a great way to get an introduction to the agency. And use it to get an idea of their culture, most importantly, it gives you a deeper look into how their software would benefit your affiliate program needs.
- We can learn a lot from competition, and affiliate marketing is no different. If you’re not sure where to start, then look into your competitors. Keep track of which agencies they use and how they run their programs to consider how you can operate similarly or differently.
- As you dive into research, keep your program objectives top of mind. For instance, one goal could be to increase site traffic by 15% month-over-month; or, grow revenue by $5,000 within one month. These goals will determine the type of agency you want to work with.
- Have a commission rate in mind as you explore agencies. Many eCommerce websites run affiliate programs at a return on advertising spend (ROAS) of 10 or higher, meaning the average commission rate of 8-10% per order generates approximately 10-12.5 times higher revenue than the commission itself.
- You know what they say: 80% of sales come from 20% of customers. The same is true for affiliate marketing, so be selective in how you enroll affiliates. The right (or wrong) affiliates can make (or break) your revenue. Recruit based on business objectives and the affiliate’s potential.
Now that you have some basic guidelines in place, you might want to scroll back up and take another look at our affiliate agency list or navigate to our digital marketing agencies ultimate guide 🙂
To expand your eCommerce business even more, check out our article on conferences you need to attend.