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Top Gen Z & Millennial Marketing Agencies in 2024: Maximize Engagement

By Leah Clark Last updated: 21 minute read By Industry or SectorMarketing Agencies

With shorter attention spans, heightened expectations around brand transparency, and a propensity to tune out inauthentic corporate messaging, crafting marketing that genuinely connects with Gen-Z is no easy feat.

Brands can use influencer marketing, emerging platforms like TikTok, and interactive experiences to foster real connections with this powerful, brand-skeptical consumer segment. Those who fail to speak to Gen Z in a way that feels current, relatable, and authentic risk getting tuned out entirely.

Almost 50% of Gen Z shoppers feel neutral or dissatisfied with the brands they support. Around 90% of Millennials almost never trust any information they find about businesses in the press.

So, how do brands deliver a buyer-centric brand experience for Gen Z shoppers?

And how do you position your business to build credibility and trust among Millennials?

The answer is simple – work with a Gen-Z and Millennial marketing agency.

These agencies have the experience, services, and data to help you make strategic choices in favor of what youth audiences want.

We’ve grouped the best youth marketing agencies in 2024, their services, brands they’ve worked with, and why you should pick them.

11 Best Gen Z & Millennials Marketing Agencies

As brands increasingly vie for the attention and dollars of Gen Z and Millennials, having an agency partner that speaks their language is paramount. Standing out from the crowd are these 11 top marketing firms.

1.NinetyEight

Ninety8 Logo

NinetyEight

Los Angeles, CA, USA  10

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2020

Location:  Los Angeles, California, USA

Number of Employees: 110

KEY SERVICES

NOTEWORTHY CLIENTS

  • Toast
  • Paul Frank
  • TAYA

WHY CHOOSE THEM?

NinetyEight is one of the best Gen-Z marketing agencies. They have enough experience to understand what these consumers want to hear and the best strategies to engage and convert them. Whether you’re a small or large business, NinetyEight will use in-depth customer insights to design a 360-degree marketing strategy aligned with Gen Z buyers. A few of this agency’s top services for Gen Z marketing include influencer marketing, branding, and social media marketing. 

This agency has been featured in publications like ThinkLa and TheDrum for its outstanding expertise and tailored marketing strategies. NinetyEight also won the 2022 Web Excellence Award.

Gen Z and Millennial Marketing agencies_Ninety8
Source: NinetyEight

2.Youth Marketing Connection (YMC)

YMC Logo

Youth Marketing Connection (YMC)

Washington DC, USA 10

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 1999

Location: Washington DC, USA

Number of Employees: 201-500

KEY SERVICES

  • Influencer marketing
  • Brand ambassadors
  • Mobile tours and pop-ups
  • Campus marketing
  • Social media marketing
  • Branding

NOTEWORTHY CLIENTS

  • Waze
  • Sephora
  • Madewell

WHY CHOOSE THEM?

Youth Marketing Connection (YMC) is a top Gen-Z and Millennial marketing agency because of its impressive portfolio and robust services. YMC has worked with brands like Waze and Sephora, both well-renowned in their respective sectors. What’s unique about this agency is the long list of services perfect for Gen Z and Millennial audiences.

Businesses can deploy campus marketing campaigns to engage students, secure brand ambassadors to drive awareness and interest, and optimize credibility with influencer marketing.

Choose YMC if you need a Gen Z and Millennial marketing agency that exceeds the average. YMC offers specialized Gen Z and Millennial marketing services, from campus marketing and branding to ambassador and influencer marketing.

Gen Z and Millennial Marketing agencies_YMC
Source: Youth Marketing Connection 

3.Millennial Marketing Agency

Millennial Marketing Agency Logo

Millennial Marketing Agency

Vaughan, Canada

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2018

Location: Vaughan, Ontario, Canada

Number of Employees: 11-50

KEY SERVICES

  • Social media marketing
  • Web design and development
  • Digital advertising
  • Content creation
  • Social media management
  • Presentation deck building

NOTEWORTHY CLIENTS

  • Marco Mortgages
  • Shine Health Social Media
  • B&A Financial Group

WHY CHOOSE THEM?

Millennial Marketing Agency is a Canadian Gen-Z and Millennial marketing agency. Although they take a more focused approach to Millennial marketing, Gen Z brands find more than a few valuable services.

Millennial Marketing Agency can market and manage your social media while using customer-centric content aligned with what these audiences want to see. They will also handle your digital advertising campaigns to maximize your results and reach and enhance your website tailored to convert young buyers.

Millennial Marketing Agency will use online platforms to take your digital presence to the next level and tailor your approach for Gen Z and Millennial audiences. This agency has mostly worked with brands in the Health and Finance sectors and provides expert services fit for mid-level companies and startups.

Gen Z and Millennial Marketing agencies_MIL Marketing
Source: Millennial Marketing Agency

4.SocialFly

SocialFly Logo

SocialFly

New York, NY, USA

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2012

Location: New York City with offices in Miami, Florida, USA

Number of Employees: 11-50

KEY SERVICES

  • Social media marketing
  • Influencer marketing
  • Paid media
  • Influencer events
  • Social listening
  • Paid advertising
  • Graphic design

NOTEWORTHY CLIENTS

  • Hive Diversity
  • AIDs Walk
  • Goody

WHY CHOOSE THEM?

SocialFly provides high-level solutions for Gen Z and Millennial marketing beyond social media. This agency can develop detailed influencer campaigns while managing all aspects, including influencer events, screening, and management.

SocialFly is the best agency for you if you want a 360-degree solution for Gen Z and Millennial marketing. From creative aspects to digital marketing campaigns, SocialFly can do it all. They’ve worked with small and mid-level brands in various industries.

SocialFly provides graphic design services, too, and they can design your logo, create infographics, or create visuals to entice your target buyers. To optimize your social sentiment and online reputation, SocialFly has social listening services too. Plus, this agency doesn’t forget paid advertising and digital marketing, making it a well-rounded choice.

SocialFly_Gen Z and Millennial marketing agency
Source: SocialFly

5.JUV Consulting

JUV Consulting Logo

JUV Consulting

New York, NY, USA

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2020

Location:  New York City, New York, USA

Number of Employees: 201-500

KEY SERVICES

  • Qualitative interviews
  • Field research
  • Brand positioning
  • Social media marketing
  • Retainer services
  • Experiential marketing
  • Presentations and workshops

NOTEWORTHY CLIENTS

  • Unilever
  • BET
  • VF Corp

WHY CHOOSE THEM?

Looking at JUV Consulting’s homepage will give you an excellent idea of how well this agency connects to Gen-Z and Millennial audiences. Based on extensive data on these target audiences, JUV Consulting will create custom marketing strategies that speak to the values, fashions, and trends of your buyers and engage them through content that matters.

Boosting customer engagement and awareness, this agency offers experiential marketing campaigns, brand positioning and storytelling, and social media marketing strategies for a generation who has been raised by internet culture. 

Pick JUV Consulting if you’re a mid-level or large business requiring high-level Gen Z and Millennial marketing services. JUV Consulting can design presentations and workshops to engage your audience and experiential marketing campaigns, and they use in-depth data like field research to make impactful marketing decisions.

JUV_Gen Z and Millennial marketing agencies
Source: JUV Consulting

 6.Carson+Doyle

Carson + Doyle Logo

Carson+Doyle

Denver, CO, USA

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2017

Location: Denver, Colorado, USA with offices in England, UK.

Number of Employees: 1-10

KEY SERVICES

  • Video marketing
  • TikTok marketing
  • Social media marketing
  • Brand strategy
  • Copywriting
  • Branding

NOTEWORTHY CLIENTS

  • Red Bull
  • Merrick Bank
  • Spotify

WHY CHOOSE THEM?

Carson+Doyle is one of the best Gen-Z and Millennial marketing agencies because they specialize in customer engagement campaigns on social channels that convert. This agency will create buyer-centric videos to promote your brand, encompassing your brand identity and voice.

Carson+Doyle is an award-winning choice because they’ve worked with brands like Red Bull and Spotify to create buyer-centric campaigns on trending social channels. This agency understands where youth audiences hang out, what content they want to see, and how to find unique marketing strategies.

If you need expert branding for logo design, storytelling, and your value proposition, Carson+Doyle can do this for you. Unlike many Gen Z and Millennial marketing agencies, Carson + Doyle provides copywriting expertise because they know how vital content marketing is to engage these audiences.

Carson + Doyle_Gen Z and millennial marketing agencies
Source: Carson + Doyle

7.PRZM

PRZM_millenial marketing agency

PRZM

New York City, NY, USA  10

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: N/A

Location: New York, USA

Number of Employees: 11-50

KEY SERVICES

  • Social media marketing
  • Influencer marketing
  • Content marketing
  • Analytics

NOTEWORTHY CLIENTS

  • Sotheby’s
  • Starbucks
  • SOHO House

WHY CHOOSE THEM?

PRZM understands what Gen Z and Millennial audiences look for in trustworthy brands, and they can help you achieve this. Working with this expert agency, you can leverage influencer and content marketing strategies and develop viral campaigns.

PRZM specializes in various niches and sectors, including Gen-Z and Millennial marketing! This agency provides influencer marketing services to help your brand stay relevant. It will find and manage your brand’s top-tier influencers from TikTok, YouTube, and other social sites. They also offer analytics, content marketing, and social media marketing solutions. As experts in this marketing space, PRZM has worked with many brands targeting millennials and Gen Z audiences, like Starbucks and SOHO House.

PRZM_millenial marketing agency
Source: PRZM

8.Power

Power_Logo

Power

San Diego, CA, USA

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2012

Location: San Diego, California, USA

Number of Employees: 501-1000

KEY SERVICES

  • Social media marketing
  • Content marketing
  • Affiliate marketing
  • SEO
  • Digital advertising
  • Influencer marketing
  • Email marketing
  • Creative strategy
  • Web design and development

NOTEWORTHY CLIENTS

  • Kate Somerville
  • Smart Sweets
  • Airbnb

WHY CHOOSE THEM?

Scalable marketing is Power’s motto. This Gen Z and Millennial marketing agency takes a strategic approach to optimize every stage of your buyer’s journey. With expert services from this holistic approach, brands can leverage buyer-centric content marketing and affiliate marketing to boost brand awareness.

Power is the agency you want to choose if you want to optimize every stage of your sales funnel. The services from this agency will help you accomplish this through in-depth marketing strategies and campaigns built around your goals. Another benefit of Power is the affiliate marketing services!

 Power can design and develop your website to ramp up web traffic, develop an influencer marketing campaign, and find and manage your influencers. All Power’s services relate to a typical sales funnel’s top, middle, and bottom to ensure they get your buyers to convert.

Power_Gen Z and Millennial marketing agencies
Source: Power

 9.Seed

Seed_Gen Z and Millennial marketing agencies

Seed

London, UK

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: N/A

Location: London, UK, with offices in Los Angeles, California, USAs and Chippendale, New South Wales, Australia

Number of Employees: 50-200

KEY SERVICES

  • Branding
  • Copywriting
  • Creative strategy
  • Influencer marketing
  • Social media marketing
  • Digital advertising
  • PR

NOTEWORTHY CLIENTS

  • Spotify
  • Victoria’s Secret
  • Asos

WHY CHOOSE THEM?

Seed is a multi-award-winning Gen Z marketing agency with a taste for innovative, culturally relevant campaigns. Brands working with Seed can stay ahead of trends through relevant content and digital marketing strategies. Seed professionals take a specialized approach to student marketing and know what buyers in this segment value in brands.

Many top-tier brands like Spotify and Asos work with Seed because this agency promotes culturally relevant brands. Seed will help you make an impact on youth consumers through tailored content, social media like Instagram marketing, and influencer marketing strategies.

 You can rely on detailed buyer research and profiling to build marketing strategies to convert ideal customers. What makes Seed different is that they strive to work with brands that want to make a genuine impact through marketing. 

 

SEED
Source: SEED

 10.Neato

Neato Logo

Neato

Chicago, IL, USA  10

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2013

Location: Chicago, Illinois, USA

Number of Employees: 11-50

KEY SERVICES

  • College student insights
  • Campus marketing
  • Experience design
  • Social media marketing
  • Influencer marketing
  • Field marketing
  • Media buying and planning
  • Events management
  • Client workshops
  • Experiential marketing

NOTEWORTHY CLIENTS

  • Boston University
  • Vans
  • The Wall Street Journal

WHY CHOOSE THEM?

Neato Agency is a real-deal Gen Z and Millennial marketing agency. Not only have they worked with adored brands in this niche, like Vans and Boston University, but they offer the ultimate list of marketing services.  Neato used student insights and field research to build custom marketing strategies for media buying and planning, events management, social media, and influencer campaigns.

This agency offers all the services you need, like campus, influencer and social media marketing, media buying and planning, and events management.

Neato can create experiential marketing campaigns that engage audiences unparalleled, develop customer workshops, and optimize your brand experience.

 

Neato_Gen Z and Milennial marketing agency
Source: Neato

11.Adolescent

AdolescentLogo

Adolescent

Los Angeles, CA, USA

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2012

Location: Los Angeles, California, USA

Number of Employees: 51-200

KEY SERVICES

  • Brand storytelling
  • Creative strategy
  • Social media marketing
  • Influencer marketing
  • Research and insights
  • Think tank & Ideation

NOTEWORTHY CLIENTS

  • Smuckers
  • Drone Deploy
  • 15Five

WHY CHOOSE THEM?

Adolescent is a Gen Z creative consultancy and content studio agency. This agency will optimize all the creative aspects of your Gen Z marketing strategy and create customer-centric content.

Adolescent works for small and mid-level businesses with Gen Z audiences. This agency specializes in creative and content marketing to engage and convert Gen Z buyers. Adolescent also provides rare think tanks and ideation services.

 You can expect services to include brand storytelling and identity, research and insights for data-driven campaigns, and creative strategies. Adolescent also provides think tank and ideation services to generate out-of-the-box campaigns for your brand, and these experts will manage and promote your social media platforms like Instagram and TikTok. 

 

Adolsecent_Gen Z and Millennial marketing agency
Source: Adolescent

Gen Z & Millennials: Key Characteristics

Brands must use tailored marketing approaches for Gen Z and Millennial audiences because these buyers are pickier than Gen Xs and Boomers. Gen Z and Millennial buyers prioritize eco-friendly brands, are more conscious of mental health, are financially mindful, and focus on brand trust and authenticity.

Let’s take a closer look at these characteristics for Gen Z and Millennial buyers: 

 Prioritize Eco-Friendly Brands

Gen Z and Millennials are aware of environmentally-harmful brands, marketing campaigns, and products. Environmental marketing has become much more vital to these audiences.

Almost 80% of Gen Z’ers are concerned about humanity’s environmental impact. And 58% are willing to pay more for eco-friendly products. 

Around 61% of Millennials would pay for more green products!

Gen Z and Millennial marketing stats
Source: World Economic Forum

With all so much popularity around environmental marketing, brands must hop on board. But this doesn’t mean saying you’re eco-friendly when you’re not. 

Nothing will offend Gen Z and Millennial audiences more than greenwashing! 

Whatever eco-friendly claims you make must be genuine. It’s not possible to go green overnight. Create milestones for your brand and share your progress with your audience to show them you care!

Conscious of Mental Well Being

It’s no secret that mental health has become less of a taboo topic over the years. Gen Z’ers and Millennials have become increasingly conscious of their mental well-being and report the poorest performing mental health cases.

While these audiences are more likely to speak about their mental health, brands must understand how this impacts their buyers and how they can relate to them.

Because mental health matters to your target audience, encompass this in your marketing campaigns. Whether you raise funds for mental health awareness movements or start a movement, find a way to connect with your buyers through mental health.

Source: Cure Media

Financially Mindful

Compared to Millennials, more Gen Z’ers are college students, so money management is a skill they must learn. Gen Z’ers feel the most confident in consuming and saving vs. other generations. And about 54% of Gen Z’ers also have some kind of investment, proving how financially mindful these buyers are.

Financially mindfulness in Millennials isn’t too far off either. 61% of Millennials are confident in their overall financial knowledge. Most of these buyers are concerned about saving money and managing debt for their retirement. 

Gen Z and Millennial Finance stats
Source: Pinterest

Gen Z and Millennial audiences take money matters seriously. Dealing with these buyers who are more aware of the financial decisions they make forces brands to perfect value for money. Your business and products must prove worthwhile for Gen Z and Millennial audiences to make a confident purchase. 

Focused on Trust and Authenticity

Gen Z and Millennial buyers need much more convincing to purchase. 

Gen Z’ers are not impulsive buyers. Almost 50% only purchase an item when they need it. This buying behavior relates to how Gen Z’ers are financially mindful and may not have excess funds to splurge. 

About 80% of Gen Z shoppers immediately lose trust in companies that photoshop their ads. And around 84% of buyers are more likely to trust brands that use real customers in their ads. 

Millennials require the same, if not more, amount of persuasion and credibility to purchase a product. 84% of Millennials don’t trust advertising, celebrity endorsements, or influencers.

Instead, these buyers need online reviews and user-generated content (UGC) or personal recommendations to secure buying confidence.

With such skeptical buyers, brands must build online credibility and employ social proof strategies to win over Gen Z and Millennial audiences. 

Summary: Gen Z & Millennials Key Characteristics

  • Prioritize Eco-friendly Brands
  • Conscious of Mental Health
  • Financially Mindful
  • Focused on Trust and Authenticity

Conclusion

Gen Z and Millennials aren’t the easiest audiences to engage. These buyers favor eco-friendly brands, value-for-money products, and brands that raise awareness and support mental health.

The best way to connect with these shoppers is to use tailored marketing developed with the assistance of a specialized Millennial marketing agency.

These agencies have the expertise and services to help you boost your marketing and sales in 2024.

Frequently Asked Questions

What are the characteristics of Gen Z and Millennial shoppers?

Gen Z and Millennial shoppers want to work with eco-friendly brands and mental health awareness matters to them. These buyers are also financially-mindful and are focused on trust and authenticity in brands. Read our full article for more on Gen Z and Millennial buyers and the best Gen Z and Millennial marketing agencies!

How is marketing to Gen-Z different from marketing to other generations?

Marketing to Generation Z requires a radically different, digitally-immersive and socially-conscious approach compared to previous generations. With shorter attention spans, brands must leverage snackable, visually engaging content on platforms like social media and video apps.

Authenticity, transparency, and taking visible stands on causes like sustainability and social justice are essential to gain credibility with this marketing-savvy, values-driven cohort. User-generated content, influencer marketing, gamification, AR/VR experiences, and prioritizing peer trust over corporate advertising are key strategies to connect with Gen Z, who demand brands adapt to their digital-first realities with relentless authenticity.

How important is it for a brand to have values when marketing to Gen-Z?

Having well-defined values that are authentically embraced is extremely important for brands trying to effectively market to Generation Z. This generation is known for being highly values-driven and socially conscious consumers.

References

BusinessWire: GreenPrint Survey Finds Consumers Want to Buy Eco-Friendly Products, but Don’t Know How to Identify Them

Chocline: Generation Z Reported the Most Mental Health Problems

Investopedia: Generation Z: Stepping Into Financial Independence

NRF: Gen Z Brand Relationships

WordStream: New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

World Economic Forum: Here’s How Digital Transformation Will Create a More Sustainable World

The Washington Post: Millennials Don’t Trust Anyone. That’s a Big Deal.