Gen Z & Millennial Marketing Agency: The Best 11 in 2023 for Maximum Engagement [Full Review]

Gen Z and Millennials aren’t easy shoppers to win over! These buyers take a lot of time to trust brands and have specific brand values they look for.

Businesses struggle to connect to these audiences and understand what marketing approach engages them best. To make this easier for your brand work with a Gen Z and Millennial marketing agency!

Almost 50% of Gen Z shoppers feel neutral or dissatisfied with the brands they support. And around 90% of Millennials almost or never trust any information they find about businesses in the press.

So, how do brands deliver a buyer-centric brand experience for Gen Z shoppers?

And how do you position your business to build credibility and trust among Millennials?

The answer is simple – work with a Gen Z and Millennial marketing agency!

These agencies have the experience, services, and data to help you make strategic choices in favor of what Gen Z and Millennial audiences want!

We’ve grouped the best Gen Z and Millennial marketing agencies in 2023, the services they offer, brands they’ve worked with, and why you should pick them!

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    Gen Z & Millennials: Key Characteristics

    Brands must use tailored marketing approaches for Gen Z and Millennial audiences because these buyers are pickier than Gen Xs and Boomers. Gen Z and Millennial buyers prioritize eco-friendly brands, are more conscious of mental health, are financially mindful, and focus on brand trust and authenticity.

    Let’s take a closer look at these characteristics for Gen Z and Millennial buyers: 

     Prioritize Eco-Friendly Brands

    Gen Z and Millennials are aware of environmentally-harmful brands, marketing campaigns, and products. Environmental marketing has become much more vital to these audiences.

    Almost 80% of Gen Z’ers are concerned about humanity’s environmental impact. And 58% are willing to pay more for eco-friendly products. 

    Around 61% of Millennials would pay for more green products!

    Gen Z and Millennial marketing stats
    Source: World Economic Forum

    With all so much popularity around environmental marketing, brands must hop on board. But this doesn’t mean saying you’re eco-friendly when you’re not. 

    Nothing will offend Gen Z and Millennial audiences more than greenwashing! 

    Whatever eco-friendly claims you make must be genuine. It’s not possible to go green overnight. Create milestones for your brand and share your progress with your audience to show them you care!

    Conscious of Mental Well Being

    It’s no secret that mental health has become less of a taboo topic over the years. Gen Z’ers and Millennials have become increasingly conscious of their mental well-being and report the poorest performing mental health cases.

    While these audiences are more likely to speak about their mental health, brands must understand how this impacts their buyers and how they can relate to them.

    Because mental health matters to your target audience, encompass this in your marketing campaigns. Whether you raise funds for mental health awareness movements or start a movement, find a way to connect with your buyers through mental health.

    Source: Cure Media

    Financially Mindful

    Compared to Millennials, more Gen Z’ers are college students, so money management is a skill they must learn. Gen Z’ers feel the most confident in consuming and saving vs. other generations. And about 54% of Gen Z’ers also have some kind of investment, proving how financially mindful these buyers are.

    Financially mindfulness in Millennials isn’t too far off either. 61% of Millennials are confident in their overall financial knowledge. Most of these buyers are concerned about saving money and managing debt for their retirement. 

    Gen Z and Millennial Finance stats
    Source: Pinterest

    Gen Z and Millennial audiences take money matters seriously. Dealing with these buyers who are more aware of the financial decisions they make forces brands to perfect value for money. Your business and products must prove worthwhile for Gen Z and Millennial audiences to make a confident purchase. 

    Focused on Trust and Authenticity

    Gen Z and Millennial buyers need much more convincing to purchase. 

    Gen Z’ers are not impulsive buyers. Almost 50% only purchase an item when they need it. This buying behavior relates to how Gen Z’ers are financially mindful and may not have excess funds to splurge. 

    About 80% of Gen Z shoppers immediately lose trust in companies that photoshop their ads. And around 84% of buyers are more likely to trust brands that use real customers in their ads. 

    Millennials require the same, if not more, amount of persuasion and credibility to purchase a product. 84% of Millennials don’t trust advertising, celebrity endorsements, or influencers.

    Instead, these buyers need online reviews and user-generated content (UGC) or personal recommendations to secure buying confidence.

    With such skeptical buyers, brands must build online credibility and employ social proof strategies to win over Gen Z and Millennial audiences. 

    Summary: Gen Z & Millennials Key Characteristics

    • Prioritize Eco-friendly Brands
    • Conscious of Mental Health
    • Financially Mindful
    • Focused on Trust and Authenticity

    11 Best Gen Z & Millennials Marketing Agencies

    1.NinetyEight

    Ninety8 Logo

    NinetyEight

    Los Angeles, CA, USA  10

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2020

    Location:  Los Angeles, California, USA

    Number of Employees: 10

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Toast
    • Paul Frank
    • TAYA

    WHY CHOOSE THEM?

    NinetyEight is the best choice for any business with a Gen Z target audience. This agency has been featured in publications like ThinkLa and TheDrum for its outstanding expertise and tailored marketing strategies. NinetyEight also won the 2022 Web Excellence Award!

    NinetyEight is one of the best Gen Z marketing agencies. They have enough experience to understand what these consumers want to hear and the best strategies to engage and convert them. Whether you’re a small or large business, NinetyEight will use in-depth customer insights to design a 360-degree marketing strategy aligned with Gen Z buyers. A few of this agency’s top services for Gen Z marketing include influencer marketing, branding, and social media marketing. 

    Gen Z and Millennial Marketing agencies_Ninety8
    Source: NinetyEight

    2.Youth Marketing Connection (YMC)

    YMC Logo

    Youth Marketing Connection (YMC)

    Washington DC, USA 10

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Washington DC, USA

    Number of Employees: 305

    KEY SERVICES

    • Influencer marketing
    • Brand ambassadors
    • Mobile tours and pop ups
    • Campus marketing
    • Social media marketing
    • Branding

    NOTEWORTHY CLIENTS

    • Waze
    • Sephora
    • Madewell

    WHY CHOOSE THEM?

    Choose YMC if you need a Gen Z and Millennial marketing agency that goes beyond the average. YMC offers specialized Gen Z and Millennial marketing services, from campus marketing and branding to ambassador and influencer marketing.

    Youth Marketing Connection (YMC) is a top Gen Z and Millennial marketing agency because of its impressive portfolio and robust services. YMC has worked with brands like Waze and Sephora, both well-renowned in their respective sectors. What’s unique about this agency is the long list of services perfect for Gen Z and Millennial audiences. Businesses can deploy campus marketing campaigns to engage students, secure brand ambassadors to drive awareness and interest, and optimize credibility with influencer marketing.

    Gen Z and Millennial Marketing agencies_YMC
    Source: Youth Marketing Connection 

    3.Millennial Marketing Agency

    Millennial Marketing Agency Logo

    Millennial Marketing Agency

    Vaughan, Canada

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Vaughan, Ontario, Canada

    Number of Employees: 18

    KEY SERVICES

    • Social media marketing
    • Web design and development
    • Digital advertising
    • Content creation
    • Social media management
    • Presentation deck building

    NOTEWORTHY CLIENTS

    • Marco Mortgages
    • Shine Health Social Media
    • B&A Financial Group

    WHY CHOOSE THEM?

    Millennial Marketing Agency strives to take your online presence to the next level and tailor your approach for Gen Z and Millennial audiences. This agency has mostly worked with brands in the Health and Finance sectors and provides expert services fit for mid-level companies and startups.

    Millennial Marketing Agency is a Canadian Gen Z and Millennial marketing agency. Although they take a more focused approach to Millennial marketing, Gen Z brands find more than a few valuable services. Millennial Marketing Agency can market and manage your social media while using customer-centric content aligned with what these audiences want to see. They will also handle your digital advertising campaigns to maximize your results and reach, and enhance your website tailored to convert Gen Z and Millennial buyers.

    Gen Z and Millennial Marketing agencies_MIL Marketing
    Source: Millennial Marketing Agency

    4.SocialFly

    SocialFly Logo

    SocialFly

    New York, NY, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: New York City with offices in Miami, Florida, USA

    Number of Employees: 28

    KEY SERVICES

    • Social media marketing
    • Influencer marketing
    • Paid media
    • Influencer events
    • Social listening
    • Paid advertising
    • Graphic design

    NOTEWORTHY CLIENTS

    • Hive Diversity
    • AIDs Walk
    • Goody

    WHY CHOOSE THEM?

    SocialFly is the best agency for you if you want a 360-degree solution for Gen Z and Millennial marketing. From creative aspects to digital marketing campaigns, SocialFly can do it all. They’ve worked with small and mid-level brands in various industries.

    SocialFly provides high-level solutions for Gen Z and Millennial marketing beyond social media. This agency can develop detailed influencer campaigns while managing all aspects, including influencer events, screening, and management. SocialFly provides graphic design services too, and they can design your logo, create infographics or create visuals to entice your target buyers. To optimize your social sentiment and online reputation, SocialFly has social listening services too. Plus, this agency doesn’t forget paid advertising and digital marketing, making it a well-rounded choice.

    SocialFly_Gen Z and Millennial marketing agency
    Source: SocialFly

    5.JUV Consulting

    JUV Consulting Logo

    JUV Consulting

    New York, NY, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2020

    Location:  New Yok City, New York, USA

    Number of Employees: 309

    KEY SERVICES

    • Qualitive interviews
    • Field research
    • Brand positioning
    • Social media marketing
    • Retainer services
    • Experiential marketing
    • Presentations and workshops

    NOTEWORTHY CLIENTS

    • Unilever
    • BET
    • VF Corp

    WHY CHOOSE THEM?

    Pick JUV Consulting if you’re a mid-level or large business requiring high-level Gen Z and Millennial marketing services. JUV Consulting can design presentations and workshops to engage your audience, and experiential marketing campaigns and they use in-depth data like field research to make impactful marketing decisions.

    Looking at JUV Consulting’s homepage will give you an excellent idea of how well this agency connects to Gen Z and Millennial audiences. Based on extensive data on these target audiences, JUV Consulting will create custom marketing strategies that speak to the values of your buyers and engage them through content that matters. Boosting customer engagement and awareness, this agency offers experiential marketing campaigns, brand positioning and storytelling, and social media marketing strategies. 

    JUV_Gen Z and Millennial marketing agencies
    Source: JUV Consulting

     6.Carson+Doyle

    Carson + Doyle Logo

    Carson+Doyle

    Denver, CO, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: Denver, Colorado, USA with offices in England, UK.

    Number of Employees: 8

    KEY SERVICES

    • Video marketing
    • TikTok marketing
    • Social media marketing
    • Brand strategy
    • Copywriting
    • Branding

    NOTEWORTHY CLIENTS

    • Red Bull
    • Merrick Bank
    • Spotify

    WHY CHOOSE THEM?

    Carson+Doyle is an award-winning choice because they’ve worked with brands like Red Bull and Spotify to create buyer-centric campaigns on trending social channels. This agency understands where Gen Z and Millennial audiences hang out, what content they want to see, and how to find unique marketing strategies.

    Carson+Doyle is one of the best Gen Z and Millennial marketing agencies because they specialize in customer engagement campaigns on social channels that convert. This agency will create buyer-centric videos to promote your brand, encompassing your brand identity and voice. If you need expert branding for logo design, storytelling, and your value proposition, Carson+Doyle can do this for you. Unlike many Gen Z and Millennial marketing agencies, Carson + Doyle provides copywriting expertise because they know how vital content marketing is to engage these audiences.

    Carson + Doyle_Gen Z and millennial marketing agencies
    Source: Carson + Doyle

    7.TOP

    TOP_cybersecurity agency

    TOP

    Los Angeles, CA, USA  10

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2020

    Location: Los Angeles, California, USA

    Number of Employees: 10

    KEY SERVICES

    • Branding
    • Copywriting
    • Creative strategy
    • Influencer marketing
    • Social media marketing
    • Digital advertising
    • PR

    NOTEWORTHY CLIENTS

    • Smuckers
    • Drone Deploy
    • 15Five

    WHY CHOOSE THEM?

    TOP Agency understands what Gen Z and Millennial audiences are like. They base their marketing strategies on these traits – empowered, ambitious, resourceful, educated, and authentic. Working with this expert agency, you can leverage various strategies and campaigns to achieve brand goals.

    TOP Agency specializes in various niches and sectors, including Gen Z and Millennial marketing! To help your brand stay relevant, TOP provides influencer marketing services and will find and manage top-tier influencers for your brand. They can also deploy digital advertising campaigns, like PPC and social media ads to maximize your reach and online visibility. Being experts in this marketing space, TOP can handle your PR too. Professionals will ensure you achieve a credible, beloved brand image using creative strategies to build audience loyalty and put your brand ahead of the competition.

    TOP_Gen Z and Millennial marketing agencies
    Source: TOP

    8.Power

    Power_Logo

    Power

    San Diego, CA, USA

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: San Diego, California, USA

    Number of Employees: 810

    KEY SERVICES

    • Social media marketing
    • Content marketing
    • Affiliate marketing
    • SEO
    • Digital advertising
    • Influencer marketing
    • Email marketing
    • Creative strategy
    • Web design and development

    NOTEWORTHY CLIENTS

    • Kate Somerville
    • Smart Sweets
    • Airbnb

    WHY CHOOSE THEM?

    Power is the agency you want to choose if you want to optimize every stage of your sales funnel. The services from this agency will help you accomplish this through in-depth marketing strategies and campaigns built around your goals. Another benefit of Power is the affiliate marketing services!

    Scalable marketing is Power’s motto. This Gen Z and Millennial marketing agency take a strategic approach to optimize every stage of your buyer’s journey. With expert services from this holistic approach, brands can leverage buyer-centric content marketing and affiliate marketing to boost brand awareness. Power can design and develop your website to ramp up web traffic, develop an influencer marketing campaign and find and manage your influencers. All Power’s services relate to the top, middle, and bottom of a typical sales funnel to ensure they get your buyers to convert. 

    Power_Gen Z and Millennial marketing agencies
    Source: Power

     9.Seed

    Seed_Gen Z and Millennial marketing agencies

    Seed

    London, UK

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: N/A

    Location: London, UK, with offices in Los Angeles, California, USAs and Chippendale, New South Wales, Australia

    Number of Employees: 122

    KEY SERVICES

    • Branding
    • Copywriting
    • Creative strategy
    • Influencer marketing
    • Social media marketing
    • Digital advertising
    • PR

    NOTEWORTHY CLIENTS

    • Spotify
    • Victoria’s Secret
    • Asos

    WHY CHOOSE THEM?

    Many top-tier brands like Spotify and Asos work with Seed because this agency promotes culturally relevant brands. Seed will help you make an impact on Gen Z buyers through tailored content, social media, and influencer marketing strategies.

    Seed is a multi-award-winning Gen Z marketing agency with a taste for innovative, culturally relevant campaigns. Brands working with Seed can stay ahead of trends through relevant content and digital marketing strategies. Professionals at Seed take a specialized approach to student marketing and knows what buyers in this segment value in brands. You can rely on detailed buyer research and profiling to build marketing strategies targeted at converting ideal customers. And what makes Seed different is they strive to work with brands that want to make a genuine impact through marketing. 

    SEED
    Source: SEED

     10.Neato

    Neato Logo

    Neato

    Chicago, IL, USA  10

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Chicago, Illinois, USA

    Number of Employees: 25

    KEY SERVICES

    • College student insights
    • Campus marketing
    • Experience design
    • Social media marketing
    • Influencer marketing
    • Field marketing
    • Media buying and planning
    • Events management
    • Client workshops
    • Experiential marketing

    NOTEWORTHY CLIENTS

    • Boston University
    • Vans
    • The Wall Street Journal

    WHY CHOOSE THEM?

    If your target audience is mostly Gen Z and Millennial students, Neato is the best choice! This agency offers all the services you need, like campus, influencer and social media marketing, media buying and planning, and events management.

    Neato Agency is a real-deal Gen Z and Millennial marketing agency. Not only have they worked with adored brands in this niche, like Vans and Boston University, but they offer the ultimate list of marketing services. Neato used student insights and field research to build custom marketing strategies for media buying and planning, events management, social media, and influencer campaigns. For audience engagement like no other, Neato can create experiential marketing campaigns, build customer workshops and optimize your brand experience.

    Neato_Gen Z and Milennial marketing agency
    Source: Neato

    11.Adolescent

    AdolescentLogo

    Adolescent

    Los Angeles, CA, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: Los Angeles, California, USA

    Number of Employees: 69

    KEY SERVICES

    • Brand storytelling
    • Creative strategy
    • Social media marketing
    • Influencer marketing
    • Research and insights
    • Think tank & Ideation

    NOTEWORTHY CLIENTS

    • Smuckers
    • Drone Deploy
    • 15Five

    WHY CHOOSE THEM?

    Adolescent works for small and mid-level businesses with Gen Z audiences. This agency specializes in the creative and content marketing aspects for engagement and converting Gen Z buyers. Adolescent also provides think tank and ideation services which are rare for agencies.

    Adolescent is a Gen Z creative consultancy and content studio agency. This agency will optimize all the creative aspects of your Gen Z marketing strategy and create customer-centric content. The services you can expect include brand storytelling and identity, research and insights for data-driven campaigns, and creative strategies. Adolescent also provides think tank and ideation services to generate out-of-the-box campaigns for your brand, and these experts will manage and promote your social media platforms. 

    Adolsecent_Gen Z and Millennial marketing agency
    Source: Adolescent

    Conclusion

    Gen Z and Millennials aren’t the easiest audiences to engage. These buyers favor eco-friendly brands, value-for-money products and brands that raise awareness and support mental health. The best way to connect with these shoppers through tailored marketing strategies is by working with a Gen Z and Millennial marketing agency. These agencies have the expertise and services to help you boost your marketing and sales in 2022.

    Frequently Asked Questions

    What are the characteristics of Gen Z and Millennial shoppers?

    Gen Z and Millennial shoppers want to work with eco-friendly brands and mental health awareness matters to them. These buyers are also financially-mindful and are focused on trust and authenticity in brands. Read our full article for more on Gen Z and Millennial buyers and the best Gen Z and Millennial marketing agencies!

    What are the best Gen Z and Millennial agencies?

    The best Gen Z and Millennial agencies in 2023 include NinetyEight, SocialFly, JUV Consulting and TOP Agency. Read this full article for the best Gen Z and Millennial marketing agencies, what these agencies offer and why you should opt for them.

    Are Gen Z and Millennial marketing agencies worthwhile?

    Yes, Gen Z and Millennial marketing agencies are worthwhile! These agencies have the experiences and range of services fit for Gen Z and Millennial audiences. Read this article for the best Gen Z and Millennial marketing agencies in 2023 and why your business needs them.

    References

    BusinessWire: GreenPrint Survey Finds Consumers Want to Buy Eco-Friendly Products, but Don’t Know How to Identify Them

    Chocline: Generation Z Reported the Most Mental Health Problems

    Investopedia: Generation Z: Stepping Into Financial Independence

    NRF: Gen Z Brand Relationships

    WordStream: New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)

    World Economic Forum: Here’s How Digital Transformation Will Create a More Sustainable World

    The Washington Post: Millennials Don’t Trust Anyone. That’s a Big Deal.