Working with Amazon influencers is one of the best ways to boost awareness of your brand, and increase your sales on Amazon!
Social media and influencer marketing are essential for success, especially in e-commerce. Influencers help you reach exactly the right audience for your brand and promote your products to an engaged and trusting audience.
People trust and value their recommendations, which often makes them more effective for generating sales than the advertising or content marketing put out by the brands themselves.
If you sell on Amazon, using Amazon influencers is the way to go. We’ve worked with numerous e-commerce businesses on Amazon and we have seen first-hand how Amazon influencers can impact a brand’s sales on the platform.
As members of Amazon’s Influencer Program, and with a personalized Amazon influencer storefront, they’re incentivized to generate sales on Amazon. And they’re experts at creating content that does just that!
So, how do you find Amazon influencers and influencer storefronts to promote your products and increase your sales?
With thousands of influencers out there, across many different platforms, it can seem like a huge undertaking to find the right Amazon influencers, with good Amazon storefronts, to work with.
Luckily, there are some simple ways to find successful Amazon influencers in your niche!
Today, we’re covering six super easy ways to find Amazon influencers, how Amazon’s influencer storefronts work, and some of the top Amazon influencers to work with.
Let’s jump right in!
Amazon Influencers are social media influencers, creators, YouTubers, and bloggers who participate in Amazon’s Influencer Program, which is an extension of Amazon Associates.
As an Amazon influencer, they’re able to set up a personal Amazon influencer storefront, where they feature products from different brands and Amazon sellers.
They earn commission on purchases made through their storefront, as well as from their unique links shared on their platforms off-Amazon.
Amazon influencer storefronts showcase video, image and text content from the influencer, and a curated collection of items that the influencer is promoting, in line with their niche and their followers’ interests.
Influencer storefronts also feature Idea Lists, where shoppers can browse a collection of products the influencer has put together for a particular category or theme.
Working with Amazon influencers and featuring in influencer storefronts is a great way to reap all the benefits of influencer marketing while driving sales specifically to your Amazon store!
So, how, exactly, do you find Amazon influencers? And where do you find Amazon influencer storefronts?
Let’s take a look at some simple ways to find the best influencers to promote your products on Amazon:
Before you start looking for influencers to work with, it’s important to define what your goals are for your influencer marketing campaign, and what type of influencer will work best for your brand.
Once you have a clear picture of what you’re trying to achieve and the type of influencer you need for the job, it’s time to find some options and reach out to them.
Here are six super easy ways to find Amazon Influencers:
Amazon creator marketplaces, like Levanta, make it easy to connect with revenue-generating Amazon influencers, track their performance, and pay commissions.
They cater specifically to Amazon sellers and publishers, making them the simplest way to find influencers actively seeking Amazon sellers to collaborate with.
Levanta offers a great selection of influencers and makes finding and connecting with the right creators for your brand about as easy as it can be.
It also integrates directly with Amazon’s API, so all you have to do is log in with your Amazon account, and Levanta will automatically import your product details.
You can set your cost-per-sale so that you only pay a percentage of revenue (as opposed to paying per click), track affiliate performance, see 14-day attribution windows, and generate custom reports. You can also manage commissions and automate pay-outs from within the platform.
It’s free to get started, and you can find committed Amazon influencers and begin generating revenue in a matter of days.
Fiverr is a marketplace for freelance gigs of every kind, with a huge database of influencers to choose from.
A simple search will bring up influencers in every niche, on every platform – including Amazon!
The platform allows you to filter your search results to find the best fit for your niche, and then browse portfolios and see rates/packages the individual influencers offer.
It also shows you the reviews and ratings left by brands who have worked with them, which is a great way to see which influencers are good to work with and get results for their partners.
With Fiverr, you can connect using the platform’s messaging system and then handle contracts and payment outside the platform, or you do it all from within the platform.
Fiverr uses an escrow payment system, so you only pay for services you have received and can handle any disputes before payment is released to the influencer.
When you’re looking for Amazon influencers, there are several ways to them directly in Amazon. You can go to the #FoundItOnAmazon page and explore categories and posts from influencers there.
In addition to the content they feature on their Amazon influencer storefront, influencers also have their website or social media handles listed on their public storefront.
Take a look at their social media to see the type of content they post, how many followers they have, how much engagement they’re getting, and who is engaging the most with their posts. This will give you a good idea of how well they will fit with your brand and if your audiences are the same.
Another way to find influencers on Amazon is to check out who is live-streaming on Amazon Live. These influencers are streaming reviews and recommendations, and actively interacting with their audience.
While they’re streaming, you can see how many people are watching and commenting to get a feel for how engaged their audience is.
You can see which ones are in your niche, and then check out their influencer storefront and their off-Amazon platforms, like Instagram and YouTube.
Amazon also features creators on their Amazon Live homepage. These tend to be mega influencers and celebrities, so they’re not ideal for every brand but they’re definitely worth taking a look at too.
Define the audience you want to reach, find them and then see who they’re following to find the types of influencers that will work best for your brand.
Any type of influencer can be an Amazon Influencer, and you can find them outside of Amazon on their social media channels, like Instagram, YouTube, Facebook, and TikTok.
Influencer marketing works best when your target audiences overlap. Knowing who your audience is and who they’re following can give you a very good idea of which influencers will resonate with them.
Take a look at which of your channels has the most followers, and which segment of your followers engages the most with your posts there. Then take a look at who is following you, and who they’re following.
That will point you in the right direction and help you narrow down your search.
Choose an influencer who produces the kind of content your target audience engages with; on the platform your audience is most active on.
Hashtags help people find the content they’re looking for and engage on the topics that interest them. They’re also a great way to find influencers posting content in your niche!
Search hashtags related to your brand and your niche and see who is getting a lot of engagement on their posts about those topics.
Hashtags like #founditonamazon, #amazonfinds, #amazoninfluencer, and #amazonambassador will help you find influencers working specifically on Amazon influencer campaigns.
You can also search hashtags that are only used on sponsored content, like #sponsored #ad #spon to find posts from influencers being paid for the post.
Branded hashtags are great for finding influencers. If you have one, search it and see which influencers are using it. If you don’t have one, check out your competitors’ hashtags and see which influencers are promoting them.
Influencer marketing is huge and there are dozens of influencer marketplaces and platforms, and influencer marketing agencies, that will help you find and connect with Amazon influencers in your niche.
Using a dedicated tool or platform takes the leg work out of influencer discovery, which can save you a huge amount of time. Most also offer information to verify the influencer’s credibility and metrics like their reach and engagement rates.
This video by Intellifluence shows you how using discovery on their platform works:
Marketplaces, platforms, and tools also offer ways for you to monitor and manage your influencer campaign, once you have found the right one to collaborate with.
These ‘self-service solutions’ give you the tools to find, connect, and partner with influencers, as well as manage your campaign with them.
Influencer marketing agencies, on the other hand, will find influencers for you and then handle the whole campaign for you too.
Leticia Gardener is a mega-influencer with 1.7M followers on TikTok, 423k followers on Instagram, and 14k subscribers on YouTube.
Her content is focused on fitness, lifestyle, fashion, and family. She’s married to ex NFL player Rod Gardner, who is also an influencer, and she owns Totalbody21, which is a fitness lifestyle brand.
Niche: Fitness, Home Décor, Health & Beauty, Fashion, Men’s Gifts, Pets
Amazon Storefront: Leticia Gardner
Holland Smith Paterno is a blogger and fashion micro-influencer with 58k followers on TikTok and 19.1k followers on Instagram.
She posts fashion and lifestyle content, with everything from recipes to Amazon fashion ‘must-haves’. Her style is sophisticated but accessible, and her content is beautifully styled with a very recognizable aesthetic.
Niche: Fashion, Beauty, Home
Amazon Storefront: Holland Smith Styling
Jaz is a fashion and beauty micro-influencer, with 39.7k followers on Instagram and a much smaller following on YouTube and TikTok. Her style is casual, affordable, and somewhat boho.
Jaz has worked with big brands like Walmart and many smaller fashion boutiques. She creates beautifully styled and polished images for her Instagram, and regularly posts video reviews and ‘Amazon hauls’.
Niche: Fashion, Travel, Beauty
Amazon Storefront: Theohiogirljaz
Ashely Marquez is one of Amazon’s top influencers. She is a teacher and focuses on creative teaching and motivational content, as well as fashion, kids, and lifestyle content.
Ashely is a macro-influencer, with 298k followers on Instagram, 51k followers on Facebook, and 41.7k followers on Pinterest.
Her style is wholesome, clean, and casual. Most of her content is focused on teaching and learning in positive, motivational ways.
Niche: Education, Home, Lifestyle, Fashion & Beauty
Amazon Storefront: Teach Create Motivate
Laura Fuentes is an author, blogger, and mom with a passion for cooking, health, and wellness. In addition to her blog, her @momables Instagram account has 51.6k followers.
She posts health-food content like recipes, clean eating meal plans, and information on low-carb and intermittent fasting diets.
Laura is a hugely successful Amazon Influencer, promoting the products and ingredients she uses for her recipes and home, lifestyle, and kids’ products.
Niche: Health & Wellness, Kids & Baby, Kitchen & Cooking
Amazon Storefront: MOMables
Brad Kowitz is an Amazon Influencer who started as an Amazon Affiliate but became an influencer when this YouTube channel took off.
He now has 467K subscribers on YouTube, 149k followers on Instagram, and 43k followers on Facebook. His content is focused on travel, off-road adventures, fitness, camping, photography, and tech.
Niche: Off-road & Camping Gear, Fitness, Photography
Amazon Storefront: TrailRecon
Justin Braun is a YouTuber with 16.9K subscribers, 7k followers on Facebook, 3.8k followers on Instagram.
He posts high-energy content, focused on off-road adventures, vehicle mods, workshop tools, and tech.
He promotes Amazon products in his videos, driving traffic and sales to his affiliate partners on Amazon.
Niche: Tools, 3D Printing, Off-road Supplies, Vehicle Mods, and More
Amazon Storefront: Overtime Garage
Jalissa Queen is a top Amazon Influencer and her content is focused on product reviews. She has 16.6k followers on Instagram and 1.25k subscribers on YouTube.
She is a professional freelance photographer, which shows in the quality of her content. She provides detailed reviews of beauty, fashion, and tech products.
Niche: Technology, Fashion & Beauty, Photography and More
Amazon Storefront: Jalissa_Queen
Jamye Hunter is a fitness, fashion, and beauty influencer with 49.7K followers on TikTok and 10.5k followers on Instagram.
She has a degree in Human Development and Family Sciences and is ex-U.S. Army National Guard. She posts military content, as well as her fitness and fashion content.
Niche: Fitness, Fashion, Beauty, Military
Amazon Storefront: Jamye’s Just Gotta Have Its
Chelsey is an accountant turned professional baker and cake decorator. She has an impressive social media following on all platforms, with 2m followers on TikTok, 1.2m followers on Instagram, 739k followers on Facebook, 279k subscribers on YouTube, and 70.8k followers on Pinterest.
Chelsweets is a valuable influencer for FMCG brands. Her content focuses on baking and icing tutorials, where she promotes the Amazon tools and kitchenware she uses in her process, as well as special ingredients and the equipment she uses to record her content.
Niche: Kitchen, Baking & Confectionary, Food
Amazon Storefront: Chelsweets
Tyler TbonesTech is a YouTuber with 66.1k subscribers. He also has 3,3k followers on Twitter and 1,4k followers on Instagram.
Tyler is a filmographer and photographer with high authority in his niche. He posts reviews and unboxing videos of film and photography equipment and other tech (and shades) on this YouTube channel.
He promotes Amazon products in his videos, and as he is something of an expert in his field, his recommendations hold a lot of sway with his followers.
Niche: Technology, Film and Photographic Equipment, Sunglasses
Amazon Storefront: Shade Review / Tbonestech Store Front
Pennsylvania native Nancy Basile has established herself as a prominent figure in the prints industry, with 1,2k Instagram followers.
Both the Cartoon Network and the Warner Bros. websites have highlighted her downloadable printables, allowing her to expand her reach.
She discusses new and classic TV series and movies, as well as what to watch, on her blog. Therefore, Nancy is a great choice if your target demographic includes film aficionados or anyone who loves prints.
Niche: Entertainment, printables, animation
Amazon Storefront: Nancy Basile
Website: Media Medusa – What to Watch with Nancy Basile
Koree Ream is a popular cross-fit instructor with 10k Instagram followers.
She predominantly promotes fitness and exercise amazon products on her social media pages, focusing on affiliate marketing.
Koree Ream is an excellent choice if your company has a focus on physical fitness or exercise equipment, as her followers trust in her judgment when it comes to choosing their equipment.
Niche: Fitness & Mental Health
Amazon Storefront: Kickinitwithkoree
Justin Sunseri, who has over 20k Instagram followers and 1k YouTube subscribers, is the presenter of the widely listened-to Polyvagal podcast, and is a unique type of Amazon influencer. His particular area of expertise in counseling, trauma and motivational content is what separates him from other influencers.
He is a licensed professional who promotes self-help books and guides for couples seeking therapy or counseling. In this case, Justin is the perfect influencer if this is your preferred genre.
Niche: Healing & Trauma + Motivational Guides
Amazon Storefront: JustinLMFT
Website: Justin LMFT
Mako Ccino has made a successful career on YouTube, with over 2M subscribers on her channel.
In addition, Ccino is an artist above everything, with a focus on watercolor painting.
She offers various courses and training in the different watercolor painting techniques on her website. Moreover, she promotes specific Amazon products in her pieces of training, and because she is an expert in her field, her students are likely to buy the products she promotes.
Niche: Art Supplies
Amazon Storefront: makoccino
Website: Mako Ccino
Trisha Hershberger is a mom and YouTuber with 145k subscribers and 178k Instagram followers.
She created a career out of her passions, gaming, and fashion, growing her following throughout the years.
Trisha promotes various Amazon products related to her content and lifestyle and would be a great fit for a company looking to tap into the GirlGamer market.
Niche: Tech, Gaming & Geekchic Fashion
Amazon Storefront: Trisha Hershberger
Website: Trisha Hershberger
Mark Reinfeld has over 20 years of expertise in preparing innovative vegan and raw food, as well as teaching these subjects. So it only makes sense for him to advertise cooking equipment.
Because he has more than 70,000 followers across all of his social media channels, this influencer is an excellent choice for retailers in the culinary sector, particularly those that operate in the vegan niche.
Niche:Cooking, Cooking equipment, Vegan
Amazon Storefront: Vegan Fusion
Website: Chef Mark Reinfeld: Vegan Culinary Trainings & Consulting
Nicole is a resident of the state of New York and the mother of two children.
Her social media channels are full of postings about different baby goods and general parenting advice. Her evaluations are often published on well-known review websites such as Viewpoints.com.
In addition, Amazon has officially designated her as a product tester; making her reviews more credible.
Niche: Kids & Babies, Food
Amazon Storefront: It’s All In My Head
Website: Nicole Sposato-Torres
Brennen Bailey is a Washington-based young micro-influencer with 3,7k Instagram followers.
This professional photographer’s work has appeared on the Instagram feeds of firms such as Wildwood Eyewear and Discount Glasses.
He would be a valuable addition to any business that uses graphic content marketing.
Amazon Storefront: Essentials
Website: Brennen Bailey
Felicia Day is an actor, writer, and creator of web series with over 1.5 million Instagram followers and 2,6 million Twitter followers.
She is a member of the Amazon Influencer Program’s Hall of Fame and a big Hollywood name that is widely known. While the actress’ Amazon business mostly advertises baby items, she is also a sci-fi fan. As a result, businesses can take advantage of her diverse interests.
Niche: Baby Products, Books
Amazon Storefront: Felicia Day
As it has over 3,4 million subscribers, What’s Up Moms is considered one of the most successful channels on YouTube.
It is a channel that was developed just for mothers by mothers.
They advertise cooking utensils, cookbooks, motherhood accessories, and children’s goods on Amazon. Due to their popularity, they hold a lot of sway when recommending certain products over others.
Niche: Parenting, Kitchenware, Arts & Crafts, Kid’s Toys
Amazon Storefront: whatsupmoms
Influencer marketing is hugely valuable for e-commerce brands and vendors. Influencers can help get your brand or store in front of your target audience, increase awareness of your brand, and, most importantly, drive sales.
If you sell on Amazon, using an Amazon influencer is the way to go! They’re incentivized to sell Amazon products, have dedicated Amazon influencer storefronts, and they are professionals when it comes to creating content that drives people to Amazon to make a purchase.
Today, we have covered how to find Amazon influencers to promote your products and how Amazon’s influencer storefronts work, and looked at some of the top Amazon influencers to work with.
Are you ready to dive in and start collaborating with influencers?
An Amazon Influencer is a Social Media Influencer, Creator, YouTuber, or Blogger participating in Amazon’s Influencer Program. They earn commission on the Amazon sales they generate and have storefronts on Amazon where they feature products they're promoting. They also promote products off-Amazon, on their social media platforms. Check the full article for more on Amazon Influencers.
You can search for Amazon Influencers on the Fiverr marketplace, or search the Amazon Finds (#founditonamazon) page, or look at Amazon Live to find influencers live streaming on Amazon. If you're a brand looking for Amazon Influencers to promote your products, you can use hashtags to find them on social media, or you can use influencer marketplaces and platforms. Read the full article to find out how to find Amazon Influencers.
Any type of influencer may participate in the Amazon Influencer Program, as long as they have a meaningful social media presence. To qualify, Amazon requires that they have at least one YouTube, Instagram, Tiktok or Facebook account. Check out the full article to find out more about how the Amazon Influencer Program works, and how to find Amazon Influencers.
As part of the Amazon Influencer Program, Amazon influencer's get a personal storefront on Amazon, where they can feature their content and promote their favorite products. Influencer storefronts on Amazon can include image, text and video content, and allow the influencer to create Idea Lists, which are curated collections of products the influencer is promoting for a particular category or theme. Read the full guide to learn more about Amazon influencer storefronts, and how to find them on Amazon.
Amazon: Amazon Associates – Amazon’s Affiliate Marketing Program
Amazon: Amazon Influencer Program
Forbes: 16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022
Sellbrite: How to Leverage Influencers to Sell More on Amazon
Social Media Today: 5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]
Tintuiti: Influencer Marketing Statistics for 2022