Amazon Influencers: 5 Easy Ways to Find Them + Top List [2022 Review]

Working with Amazon Influencers is one of the best ways to boost awareness of your brand, and increase your sales on Amazon!

Social media and influencer marketing are essential for success, especially in e-commerce. Influencers help you reach exactly the right audience for your brand and promote your products to an engaged and trusting audience.

People trust and value their recommendations, which often makes them more effective for generating sales than the advertising or content marketing put out by brands themselves.

If you sell on Amazon, using Amazon Influencers is the way to go. As members of Amazon’s Influencer program, they’re incentivized to generate sales on Amazon and they’re experts at creating content that does just that!

So, how do you find Amazon Influencers to promote your products and increase your sales?

With thousands of influencers out there, across many different platforms, it can seem like a huge undertaking to find the right ones to work with.

Luckily, there are some simple ways to find successful Amazon Influencers in your niche!

Today, we’re covering five super easy ways to find Amazon Influencers, as well as a list of the top Amazon Influencers work with.

Ready?

Let’s jump right in!

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    What are Amazon Influencers

    Amazon Influencers are Social Media Influencers, Creators, YouTubers, and Bloggers who participate in Amazon’s Influencer Program.

    As an Amazon Influencer, they’re able to set up a personal storefront, where they feature products from different brands and Amazon sellers.

    They earn commission on purchases made through their storefront, or from their unique links shared on their platforms off-Amazon.

    Amazon Influencer storefronts usually showcase a curated collection of items that the influencer is promoting, in line with their niche and their followers’ interests.

    Working with Amazon Influencers is a great way to reap all the benefits of influencer marketing while driving sales specifically to your Amazon store!

    So, how, exactly, do you find Amazon Influencers?

    Let’s take a look at some simple ways to find the best influencers to promote your products on Amazon:

    5 Super Easy Ways to Find Amazon Influencers

    Before you start looking for influencers to work with, it’s important to define what your goals are for your influencer marketing campaign, and what type of influencer will work best for your brand.

    Consider:

    • What do you want your collaboration with an influencer to achieve? Sales? Awareness?
    • How long do you plan to work with them and what products do you want to highlight?
    • What platform and content type is best for your target audience?
    • How big is your budget? Amazon Influencers get a commission for the sales they generate, but many still charge brands to feature them.
    • Do you want to handle the whole process yourself, or get an agency to do it for you?

    Once you have a clear picture of what you’re trying to achieve and the type of influencer you need for the job, it’s time to find some options and reach out to them.

    Here are five super easy ways to find Amazon Influencers:

    1. Search and Connect with Amazon Influencers on Fiverr

    Fiverr is a marketplace for freelance gigs of every kind, with a huge database of influencers to choose from.

    A simple search will bring up influencers in every niche, on every platform – including Amazon!

    Screenshot of the Fiverr search results for "Amazon Influencers"

    The platform allows you to filter your search results to find the best fit for your niche, and then browse portfolios and see rates/packages the individual influencers offer.

    It also shows you the reviews and ratings left by brands who have worked with them, which is a great way to see which influencers are good to work with and get results for their partners.

    With Fiverr, you can connect using the platform’s messaging system and then handle contracts and payment outside the platform, or you do it all from within the platform.

    Fiverr uses an escrow payment system, so you only pay for services you have received and can handle any disputes before payment is released to the influencer.

    2. Find Creators and Influencers on Amazon

    When you’re looking for Amazon Influencers, there are several ways to them directly in Amazon. You can go to the  #FoundItOnAmazon page and explore categories and posts from influencers there.

    Amazon Influencers - Screenshot of the Amazon Finds #founditonamazon page

    Most Amazon Influencers have their website or social media handles listed on their public storefront.

    Take a look at their social media to see the type of content they post, how many followers they have, how much engagement they’re getting, and who is engaging the most with their posts. This will give you a good idea of how well they will fit with your brand and if your audiences are the same.

    Another way to find influencers on Amazon is to check out who is live-streaming on Amazon Live. These influencers are streaming reviews and recommendations, and actively interacting with their audience.

    Screenshot of Amazon Influencers live streaming on the Amazon Live page

    While they’re streaming, you can see how many people are watching and commenting to get a feel for how engaged their audience is.

    You can see which ones are in your niche, and then check out their storefront and their off-Amazon platforms, like Instagram and YouTube.

    Amazon also features creators on their Amazon Live homepage. These tend to be mega influencers and celebrities, so they’re not ideal for every brand but they’re definitely worth taking a look at too.

    3. Work Backwards from Your Audience

    Define the audience you want to reach, find them and then see who they’re following to find the types of influencers that will work best for your brand.

    Any type of influencer can be an Amazon Influencer, and you can find them outside of Amazon on their social media channels, like Instagram, YouTube, Facebook, and TikTok.

    Influencer marketing works best when your target audiences overlap. Knowing who your audience is and who they’re following can give you a very good idea of which influencers will resonate with them.

    Take a look at which of your channels has the most followers, and which segment of your followers engages the most with your posts there. Then take a look at who is following you, and who they’re following.

    That will point you in the right direction and help you narrow down your search.

    Choose an influencer who produces the kind of content your target audience engages with; on the platform your audience is most active on.

    4. Use Hashtags to Find Influencers in Your Niche

    Hashtags help people find the content they’re looking for and engage on the topics that interest them. They’re also a great way to find influencers posting content in your niche!

    Search hashtags related to your brand and your niche and see who is getting a lot of engagement on their posts about those topics.

    Hashtags like #founditonamazon, #amazonfinds, #amazoninfluencer, and #amazonambassador will help you find influencers working specifically on Amazon Influencer campaigns.

    Screenshot of the #FoundItOnAmazon search result on Instagram
    Instagram

    You can also search hashtags that are only used on sponsored content, like #sponsored #ad #spon to find posts from influencers being paid for the post.

    Branded hashtags are great for finding influencers. If you have one, search it and see which influencers are using it. If you don’t have one, check out your competitors’ hashtags and see which influencers they’re using.

    5. Use Influencer Marketplaces and Platforms

    Influencer marketing is huge and there are dozens of influencer marketplaces and platforms, and influencer marketing agencies, that will help you find and connect with Amazon Influencers in your niche.

    Using a dedicated tool or platform takes the leg work out of influencer discovery, which can save you a huge amount of time. Most also offer information to verify the influencer’s credibility and metrics like their reach and engagement rates.

    This video by Intellifluence shows you how using discovery on their platform works:

    Marketplaces, platforms, and tools also offer ways for you to monitor and manage your influencer campaign, once you have found the right one to collaborate with.

    These ‘self-service solutions’ give you the tools to find, connect, and partner with influencers, as well as manage your campaign with them.

    Influencer marketing agencies, on the other hand, will find influencers for you and then handle the whole campaign for you too.

    11 Best Amazon Influencers – 2022 List

    1. Leticia Gardner

    Leticia Gardener is a mega-influencer with 1.7M followers on TikTok, 423k followers on Instagram, and 14k subscribers on YouTube.

    Her content is focused on fitness, lifestyle, fashion, and family. She’s married to ex NFL player Rod Gardner, who is also an influencer, and she owns Totalbody21, which is a fitness lifestyle brand.

    Screenshot of Leticia Garder Amazon Influencer Storefront

    Niche: Fitness, Home Décor, Health & Beauty, Fashion, Men’s Gifts, Pets

    Amazon: Leticia Gardner

    Website: Totalbody21.com

    2. Holland Smith Paterno

    Holland Smith Paterno is a blogger and fashion micro-influencer, with 58k followers on TikTok and 19.1k followers on Instagram.

    She posts fashion and lifestyle content, with everything from recipes to Amazon fashion ‘must-haves’. Her style is sophisticated but accessible, and her content is beautifully styled with a very recognizable aesthetic.

    Screenshot of Holland Smith Paterno Amazon Influencer Storefront

    Niche: Fashion, Beauty, Home

    Amazon: Holland Smith Styling

    Website: hollandpaterno.com

    3. The Ohio Girl Jaz

    Jaz is a fashion and beauty micro-influencer, with 39.7k followers on Instagram and a much smaller following on YouTube and TikTok. Her style is casual, affordable, and somewhat boho.

    Jaz has worked with big brands like Walmart and many smaller fashion boutiques. She creates beautifully styled and polished images for her Instagram, and regularly posts video reviews and ‘Amazon hauls’.

    Screenshot of The Ohio Girl Jaz Amazon Influencer Storefront

    Niche: Fashion, Travel, Beauty

    Amazon: Theohiogirljaz

    Website: Linktr.ee/theohiogirljaz

    4. Ashley Marquez

    Ashely Marquez is one of Amazon’s top influencers. She is a teacher, and she focuses on creative teaching and motivational content, as well as fashion, kids, and lifestyle content.

    Ashely is a macro-influencer, with 298k followers on Instagram, 51k followers on Facebook, and 41.7k followers on Pinterest.

    Her style is wholesome, clean, and casual. Most of her content is focused on teaching and learning in positive, motivational ways.

    Screenshot of Ashley Marquez's Amazon Influencer Storefront

    Niche: Education, Home, Lifestyle, Fashion & Beauty

    Amazon: Teach Create Motivate

    Website: teachcreatemotivate.com

    5. Laura Fuentes

    Laura Fuentes is an author, blogger, and mom with a passion for cooking, health, and wellness. In addition to her blog, her @momables Instagram account has 51.6k followers.

    She posts health-food content like recipes, clean eating meal plans, and information on low-carb and intermittent fasting diets.

    Laura is a hugely successful Amazon Influencer, who promotes the products and ingredients she uses for her recipes, as well as home, lifestyle, and kids’ products.

    Screenshot of Laura Fuentes' Amazon Influencer Storefront

    Niche: Health & Wellness, Kids & Baby, Kitchen & Cooking

    Amazon: MOMables

    Website: laurafuentes.com

    6. Brad Kowitz

    Brad Kowitz is an Amazon Influencer who started as an Amazon Affiliate but became an influencer when this YouTube channel took off.

    He now has 467K subscribers on YouTube, 149k followers on Instagram, and 43k followers on Facebook. His content is focused on travel, off-road adventures, fitness, camping, photography, and tech.

    Screenshot of Brad Kowitz Amazon Influencer Storefront

    Niche: Off-road & Camping Gear, Fitness, Photography

    Amazon: TrailRecon

    Website: trailrecon.com

    7. Justin Braun

    Justin Braun is a YouTuber with 16.9K subscribers, 7k followers on Facebook, 3.8k followers on Instagram.

    He posts high-energy content, focused on off-road adventures, vehicle mods, workshop tools, and tech.

    He promotes Amazon products in his videos, driving traffic and sales to his affiliate partners on Amazon.

    Screenshot of Justin Braun's Amazon Influencer Storefront

    Niche: Tools, 3D Printing, Off-road Supplies, Vehicle Mods, and More

    Amazon: Overtime Garage

    Website: jbmfg.net

    8. Jalissa Queen

    Jalissa Queen is a top Amazon Influencer and her content is focused on product reviews. She has 16.6k followers on Instagram and 1.25k subscribers on YouTube.

    She is a professional freelance photographer, which shows in the quality of her content.  She provides detailed reviews of beauty, fashion, and tech products.

    Screenshot of Jalissa Queen's Amazon Influencer Storefront

    Niche: Technology, Fashion & Beauty, Photography and More

    Amazon: Jalissa_Queen

    Website: jalissaqueen.com

    9. Jamye Hunter

    Jamye Hunter is a fitness, fashion, and beauty influencer with 49.7K followers on TikTok and 10.5k followers on Instagram.

    She has a degree in Human Development and Family Sciences and is ex-U.S. Army National Guard. She posts military content, as well as her fitness and fashion content.

    Niche: Fitness, Fashion, Beauty, Military

    Amazon: Jamye

    Website: jamyesjourney.com

    10. Chelsweets

    Chelsey is an accountant turned professional baker and cake decorator. She has an impressive social media following on all platforms, with 2m followers on TikTok, 1.2m followers on Instagram, 739k followers on Facebook, 279k subscribers on YouTube, and 70.8k followers on Pinterest.

    Chelsweets is a valuable influencer for FMCG brands. Her content focuses on baking and icing tutorials, where she promotes the Amazon tools and kitchenware she uses in her process, as well as special ingredients and the equipment she uses to record her content.

    Screenshot of Chelsweets' Amazon Influencer StorefrontScreenshot of Jalissa Queen's Amazon Influencer Storefront

    Niche: Kitchen, Baking & Confectionary, Food

    Amazon: Chelsweets

    Website: chelsweets.com

    11. TbonesTech

    Tyler TbonesTech is a YouTuber with 66.1k subscribers. He also has 3,3k followers on Twitter and 1,4k followers on Instagram.

    Tyler is a filmographer and photographer with high authority in his niche. He posts reviews and unboxing videos of film and photography equipment and other tech (and shades) on this YouTube channel.

    He promotes Amazon products in his videos, and as he is something of an expert in his field, his recommendations hold a lot of sway with his followers.

    Screenshot of TbonesTech Amazon Influencer StorefrontScreenshot of Jalissa Queen's Amazon Influencer Storefront

    Niche: Technology, Film and Photographic Equipment, Sunglasses

    Amazon: Shade Review / Tbonestech Store Front

    Website: Youtube.com/TbonesTech

    Wrapping Up

    Influencer marketing is hugely valuable for e-commerce brands and vendors. Influencers can help get your brand or store in front of your target audience, increase awareness of your brand, and, most importantly, drive sales.

    If you sell on Amazon, using an Amazon Influencer is the way to go! They’re incentivized to sell Amazon products, and they are professionals when it comes to creating content that drives people to Amazon to make a purchase.

    Today, we have covered how to find Amazon Influencers to promote your products and looked at some of the top Amazon Influencers to work with.

    Are you ready to dive in and start collaborating with influencers?

    Check out these useful resources for more on influencer marketing:

    Influencer Review: The Guide to Skyrocketing Trust & Sales (2022)

    4 Best Influencer Marketing Research Tools + A Simple Guide (2022)

    5 Successful Influencer Marketing Campaigns You Need to Emulate [2022]

    14 Best Influencer Marketplaces & Platforms in 2022 and Beyond (Full-Review Updated)

    Top 13 Influencer Marketing Agencies in 2022 [Updated Europe & US Review]

    Frequently Asked Questions

    What is an Amazon Influencer?

    An Amazon Influencer is a Social Media Influencer, Creator, YouTuber, or Blogger participating in Amazon’s Influencer Program. They earn commission on the Amazon sales they generate and have storefronts on Amazon where they feature products they're promoting. They also promote products off-Amazon, on their social media platforms. Check the full article for more on Amazon Influencers.

    How do I find influencers on Amazon?

    You can search for Amazon Influencers on the Fiverr marketplace, or search the Amazon Finds (#founditonamazon) page, or look at Amazon Live to find influencers live streaming on Amazon. If you're a brand looking for Amazon Influencers to promote your products, you can use hashtags to find them on social media, or you can use influencer marketplaces and platforms. Read the full article to find out how to find Amazon Influencers.

    Who is eligible to be in the Amazon Influencer Program?

    Any type of influencer may participate in the Amazon Influencer Program, as long as they have a meaningful social media presence. To qualify, Amazon requires that they have at least one YouTube, Instagram, Tiktok or Facebook account. Check out the full article to find out more about how the Amazon Influencer Program works, and how to find Amazon Influencers.

    References

    Amazon: Amazon Associates – Amazon’s Affiliate Marketing Program

    Amazon: Amazon Influencer Program

    Forbes: 16 Experts Predict How Micro-Influencers Will Impact Marketing In 2022

    Sellbrite: How to Leverage Influencers to Sell More on Amazon

    Social Media Today: 5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

    Tintuiti: Influencer Marketing Statistics for 2022

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