Retail businesses’ biggest challenge is staying relevant against the ever-changing trends in customer buying behavior, online shopping, and technology.
For instance, 81% of retail consumers conduct online research before buying. This means it’s more important than ever that your brand has a strong online presence. Additionally, 73% of retail consumers use multiple channels to shop, so it’s important that your marketing is consistent across all channels.
Let’s not forget that most retail brands lose around 10% in revenue because they don’t know how to launch an omnichannel marketing strategy.
These statistics all point to one concept – the retail marketing landscape is changing quickly. If brands don’t stay relevant, they’ll struggle to grow.
Fortunately, retail marketing agencies can help you through expert strategies proven to work. These agencies have the knowledge, experience, and industry authority to ensure your retail business uses relevant, customer-centric marketing tactics geared toward success!
That is why we’ve rounded up the best retail promotional agencies in 2024, what they offer, and why you should choose them.
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Founded: 2007
Location: Boston, Massachusetts, USA; London, UK; Berlin, Germany; Sydney, Australia; and Singapore
Number of Employees: 201-500
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Acceleration Partners is an award-winning agency with a global footprint and over a decade of experience in retail advertising. Their teams of experts can help you develop and scale your retail strategy. As partner marketing experts, they can use a unique combination of affiliates, influencers, mass media, content, and buy-now-pay-later affiliates to drive sustainable growth for your brand in any industry or region.
This is a global agency with extensive expertise in retail promotions. It has operations in the USA, UK, Germany, Australia, and Singapore and a staff of over 350 marketing experts who drive growth for its clients at a regional and international level.
Acceleration Partners specializes in partnership marketing. Going beyond traditional affiliate marketing, Acceleration Partner’s publisher development teams help you recruit the best strategic partners to work with, including influencers, mass media publishers, affiliates, and brand-to-brand partners.
This holistic approach to retail allows Acceleration Partners to develop sustainable strategic marketing strategies that are performance-based for measurable and scalable success.
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Founded: 2003
Location: South Melbourne, Victoria, Australia
Number of Employees: 11-50
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Choose Faith if you’re a small or mid-level company needing a wide range of specialized retail promotional offerings. Faith can help you produce innovative videos for your retail brand while helping you achieve one-of-a-kind branding. From brand experience solutions to creative services and media buying strategies, Faith has what you need.
Based in Australia, Faith offers a specialized range of promotional services. Businesses can find unique branding that grabs buyers’ attention from the get-go and leverage creative services for a memorable brand experience.
Want to use video marketing for your retail business? Faith can produce, market, and manage videos targeted at your audience while developing and deploying a media buying strategy!
The more advertising, the better, and Faith knows the exact marketing retail stores need.
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Founded: 2014
Location: Calgary, Alberta, Canada
Number of Employees: 1-10
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Marvel Marketing is an ideal agency for businesses wanting to develop a social media presence, manage their websites, and secure press releases for brand awareness. This agency may have many more services beyond retail advertising, but retail companies can still find what they need. Marvel Marketing will run the best PPC ads for your business, engage your audience through content marketing, and leverage SEO tactics to drive web traffic.
Marvel Marketing may focus on more than retail marketing alone, but retail companies can benefit from this full-service agency’s wide-ranging expertise. For one, Marvel Marketing will develop a digital marketing strategy that achieves your goals and puts your brand in front of loads more targeted buyers. Social media marketing on platforms like Facebook, Instagram, and YouTube is also possible with Marvel Marketing, allowing you to boost your brand awareness and conversions quickly. And press releases aren’t forgotten either. Marvel Marketing will ensure your brand is featured in the top publications to develop your social proof and increase awareness.
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Founded: 1977
Location: Lakewood, Colorado, USA
Number of Employees: 11-50
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If you’re looking for a retail advertising agency specializing in retail solutions for all kinds of businesses, look no further! Customer Communications Group provides retail consulting to define your current market position and goals and measures your ROI to ensure you use effective strategies. This agency has solutions to build and grow buyer loyalty and ensures your brand uses the most efficient and effective technology.
Customer Communications Group focuses on all things retail marketing. This agency has three main areas of expertise: customer experience and engagement, customer loyalty, and customer-centric CRM strategies. Fueled by decades of retail advertising expertise, this agency will develop custom strategies to convert your target audience. You can find new marketing channels to grow conversions and create loyalty marketing campaigns too. Throughout your journey with Customer Communications Group, they will consistently track and measure your ROI for guaranteed success. Plus, unlike many other retail advertising agencies, this one provides financial marketing expertise, too.
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Founded: 2006
Location: Mumbai, Maharashtra, India
Number of Employees: 11-50
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Krono offers a well-rounded range of services, including print branding, pamphlet distribution to raise brand awareness, and strategies to attract targeted leads. For retail advertising, mid-level and large brands can retain customers through innovative, customer-centric campaigns and share their values and missions with content marketing. If you want a PPC or Google Adwords campaign, you can work with Krono to drive results.
Krono has worked with several well-known retail brands, such as Loreal, Future Retail, and Fresh Xprs. Retail companies love Krono because this agency offers print branding services to create marketing materials like pamphlets and flyers and can boost brand awareness with custom billboards! Retaining your customers and attracting high-quality leads is no problem for Krono, either.
This agency will develop campaigns that will excite and engage your target audience. Like many of the best retail marketing agencies, Krono offers content and social media expertise.
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Founded: 2005
Location: Reading, England, UK
Number of Employees: 51-200
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Retail Marketing Group provides everything to bring established retail brands to scale. This agency will help you develop a video shopping strategy to optimize the customer buying experience and can use branding that sticks in your consumers’ minds. What’s fantastic about Retail Marketing Group is this agency takes an expert approach to field and experiential marketing to attract more customers and practice unique marketing. This agency also offers direct-to-consumer marketing.
Retail Marketing Group is a fun and relevant agency with an impressive portfolio of clients like Garmin, LG, and Tempur. Unlike most top agencies, Retail Marketing Group will scale your business through field and experiential marketing campaigns. You can deliver an unforgettable brand experience through creative branding, video shopping, and direct-to-consumer marketing. Because Retail Marketing Group specializes in omnichannel marketing, you can trust this agency to have an extensive range of marketing channels for dynamic brand promotion.
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Founded: 2018
Location: Austin, Texas, San Francisco, California, and New York City, USA
Number of Employees: 51-200
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With offices worldwide, TOP is an agency that optimizes customer buying experiences. TOP will help you develop branding for your company, growth hacking strategies, and solutions to build awareness and social proof, like influencer marketing. Whether you’re active on social media, TOP has decades of experience in social media marketing campaigns that drive conversions and has direct-to-consumer marketing expertise.
TOP advertises itself as a shopper marketing agency helping retail businesses connect with target shoppers globally. But what does this agency do to accomplish this? To start, TOP does extensive market research to define marketing strategies custom to your brand and buyers. This agency has an international network of influencers to boost your brand awareness. TOP will also do what it needs to help you optimize the shopping experience for active shoppers regardless of their buying stage. TOP uses a human story-telling approach to engage new buyers and develop loyalty for your existing customer base. This agency also relies on media listening tools and A/B testing to define your customers’ behavior.
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Founded: 2004
Location: San Marcos, California, USA
Number of Employees: 83
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What’s better than a marketing agency led by women with over 15 years of retail industry experience? That’s why your business needs ChicExecs. While this has a long list of mid-level and large retail brands in its portfolio, ChicExces can help small businesses, too. You can rely on expert digital marketing services for PPC ad campaigns, paid social strategies, and content marketing. ChicExces will also help you reach more customers through brand awareness tactics!
ChicExecs has worked with major retail chains like Target and Costco to build sound brand reputations and offer customers a convenient shopping experience. What sets ChicExecs apart is it’s a women-led agency aiming to help retail businesses reach their goals with innovative and targeted strategies. Press releases can improve your reputation, and ChicExecs offers specialized digital marketing services. Based on all ChicExec’s efforts, this agency has helped over 100 clients and has a small business network comprising more than 1500 brands. Many of these clients have featured in top-tier publications, like The Today Show and FOX News.
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Founded: 2017
Location: London, England, UK
Number of Employees: 11-50
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The Good Marketer is an excellent option for businesses wanting solutions for direct-to-consumer marketing a digital marketing. You can optimize brand awareness through press releases with well-known publications and deliver a memorable brand experience with creative services. The Good Marketer provides digital marketing strategies too, for social media, PPC ad campaigns, and email marketing. There’s almost nothing retail businesses can’t do with this agency!
The Good Marketer has a reliable and professional team of digital marketing experts. This agency has worked with many retail businesses, including Flique Cosmestics, Relco London, and Nancy Florence. And within the five years that The Good Marketer has been offering expert services it has helped over 58 small businesses worldwide. Working with this agency, retail companies can promote their brands through press releases, digital marketing, and direct-to-consumer marketing. You can also build a brand that customers adore with creative marketing services. Making The Good Marketer a unique option, this agency offers account management to measure and track your ROI.
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Founded: 1999
Location: Blackburn, England, UK
Number of Employees: 11-50
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Granby is the perfect agency for brands wanting to conduct in-store sampling for an improved customer experience and need support for storing and distributing their products. More marketing expertise you can expect from Granby includes print management, loyalty marketing, project management, and experiential marketing campaigns. Granby has decades of experience for businesses in the private and public sectors.
Granby aims to help your business “make the most of in-store opportunities” through several services. But Granby does more than typical offerings. You can offer in-store sampling, manage your point-of-sale systems, and print branded marketing materials like brochures. Granby will also find the best solutions to store your products at safe warehouses and distribute your goods to ensure your customers receive value from your business without any hiccups. Additionally, Granby can boost your business with loyalty marketing and will build a conversion-driven experiential marketing campaign.
AGENCY SNAPSHOT
Founded: 1998
Location: Portland, Oregon, USA
Number of Employees: 11 – 50
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Illumination Consulting can do so much for successful retail marketing. This agency has worked with various brands and has solutions for brand awareness, loyalty marketing, lead generation, and customer engagement. To start your journey, this agency will create a foolproof brand strategy tailored to engaging target buyers. You can also broaden your customer base with video and social media marketing!
When it comes to successful marketing, there’s nothing Illumination Consulting can’t do! This agency understands how competitive retail advertising is and uses its expertise to develop customer-centric retail marketing solutions for businesses. Some of what this agency can do for your brand includes SEO marketing, video marketing, business optimization for maximum results, and video marketing. Illumination Consulting can also help your business achieve its goals through extensive and detailed customer research, social media marketing strategies, and a bespoke brand strategy.
Retail businesses need paid media, like PPC ads and banner ads, to boost brand awareness and revenue growth. But regardless of how long they’ve been around, paid media campaigns are difficult to manage. Many businesses don’t stick to their budgets or understand the bidding system for paid ad placements or how to optimize them.
But with the help of any of the retail promotional agencies, you can run successful paid media campaigns without the learning curve. Your agency will determine your paid ads’ best content, format, placement, and budget. They will also track and measure your ad campaign to ensure you reach your goals.
Social media marketing plays a significant role in any business’s efforts to scale. And that’s because there’s so much you can do with social media. Brands can develop brand loyalty through audience interaction, expose their brand to new audiences, and create loads and loads of social proof.
Successful social media marketing requires research and trial and error. Your chosen agency will have the experience to overcome this and define a bespoke social media marketing strategy based on your target audience. They will find the best platforms to leverage for your retail brand, a posting schedule centered around your audience, and the best tactics to connect with targeted buyers.
Influencer marketing has become the next best thing for businesses in almost every niche. Almost 100% of buyers trust the recommendations of influencers, and by now, that’s not new knowledge. Influencer marketing is pivotal for retail businesses because they must win over buyers while promoting their brands to highly targeted audiences.
Creating an influencer marketing strategy for your business is definitely what an agency can do! Your agency will use in-depth customer insights to find the best influencers for your business and target audience. The agency you choose will negotiate influencer rates, draw agreements, and measure your influencer marketing campaign.
Every business wants to optimize its conversion rates, and retail companies are no different. But how do you achieve this, and what do your targeted buyers need to convert? Your agency will research customer trends, buying behavior, and competitors to determine how you can gain a competitive edge.
This research allows agencies to find market gaps and opportunities for your business to leverage. A few examples of CRO strategies agencies may use include optimizing your business landing and product pages, A/B testing, adding lead flows to your blog, and enhancing your workflow.
Summary: Top Retail Marketing Agency Services
Watch this video from Marketing 360 for the best tips on retail store marketing right now.
Retail marketing can indeed be an uphill battle for brands trying to stand out in a crowded and ever-shifting landscape. There are myriad obstacles to overcome between understanding evolving consumer behaviors, mastering the latest digital channels and trends, and creating campaigns that truly resonate. However, brands don’t have to go it alone. By partnering with a specialized marketing agency, companies can tap into a deep well of expertise and proven strategies for driving awareness, engagement, and sales.
The best agencies have assembled talented teams of marketers who live and breathe the retail space. They understand the unique challenges retailers face and have the tools and experience to craft data-driven campaigns that meet customers where they are. From insightful market research to creative concept development to seamless multi-channel execution, a top-tier agency can be a retail brand’s force multiplier.
Perhaps most importantly, retail marketing agencies bring a wealth of perspective from working with a diverse array of clients across the industry. They’ve seen what works and what doesn’t – allowing brands to learn from the successes and failures of others. With a veteran agency partner, retailers gain a strategic ally with a finger on the pulse of marketing innovation and a portfolio filled with happy clients and tangible results. In today’s unforgiving retail environment, having that type of battle-tested expertise in your corner can make all the difference between success and failure.
The cost of hiring a retail marketing agency may vary greatly depending on the agency's size, reputation, services required, pricing model, client budget, and location. While smaller projects or monthly retainers may cost $10,000 to $50,000, large integrated campaigns for major retailers can run into the millions of dollars. The key is finding an agency that fits your needs and budget to ensure a strong return on your marketing investment.
To measure the success of a retail advertising campaign, you should track key performance indicators (KPIs) that align with your specific goals, such as website traffic, lead generation, sales revenue, customer acquisition costs, social media engagement, brand awareness surveys, and return on ad spend (ROAS). Analyzing these metrics holistically against benchmarks and investment levels will reveal the campaign's true impact and areas for optimization.
Retail stores can leverage digital marketing in several ways. They can create an e-commerce website, utilize paid advertising like Google Ads and social media ads, implement SEO and content marketing strategies, build email marketing campaigns, and maintain an active presence on social media platforms. This helps them engage customers, promote products and sales, and drive both online and in-store traffic.
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