11 Best Experiential Marketing Agencies in the US & UK in 2022 [Full Review]

Experiential marketing is a super effective strategy that connects you to your buyers and engages them to secure sales. 

For experiential marketing, you engage customers through product installations, pop ups, and live and virtual events. The best part is – customers love experiential marketing campaigns!

Almost 100% of buyers admit they’re more likely to purchase after participating in an experiential marketing campaign.

Countless brands know how powerful experiential marketing is, as they rank it among the top five most successful marketing tactics. But buyers don’t rock up to just any experiential marketing event, and, surprisingly, almost 70% don’t attend low-cost or free virtual events.

Before you assume experiential marketing is way beyond your budget and resources, we’ve found a simple and effective solution – hiring an experiential marketing agency!

The right experiential marketing agency will help you design, run and manage a campaign to build loyal customer relationships and attract and engage new buyers. You can also get exposure from the press and maybe even become a viral sensation!

We’ve selected the best experiential marketing agencies in the UK and the US to review here today.

Ready to develop an experiential marketing campaign that drives insane results?

Here we go!

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    What is Experiential Marketing

    Experiential marketing is a marketing technique that attracts and engages targeted buyers through participation. Through experiential marketing campaigns, brands can invite their target audience to have connected experiences with their products and values. This marketing approach works because it delivers an immersive experience for how customers can understand your offerings and how they can use them.

    There are many ways businesses can use experiential marketing, such as:

    • Live and virtual events
    • Trade shows
    • Product sampling campaigns
    • Product pop ups and installations

    An experiential marketing campaign is what every brand needs to engage its audience and turn them into brand ambassadors. While a lot of planning and resources have to be invested in experiential marketing, it’s certainly worth it!

    Summary: What is Experiential Marketing

    Experiential marketing is when brands use an interactive, participation-based strategy to get customers to engage with their businesses. For experiential marketing campaigns, you can use live and virtual events, product sampling campaigns, trade shows and product pop ups and installations.

    Source: Digital Uncovered 

    Experiential Marketing Services

    Event Management

    It’s no surprise that events are at the core of experiential marketing services. Because experiential marketing relies on businesses hosting events to engage customers, experiential marketing agencies must offer this service. Your experiential marketing agency can help you plan, host, and manage both live and virtual events.

    Here’s how your experiential marketing agency can help you with live and virtual events:

    • Events staffing
    • Events reporting and measurement
    • Events design
    • Events marketing to create awareness and hype
    • Events management before and during the event

    Customers love events as experiential marketing and events are one of the top successful marketing tactics!

    Public Relations

    If you want your experiential marketing campaign to reach new heights, you need good PR exposure. Securing press releases takes a lot of time and work. But luckily, experiential marketing agencies do the heavy lifting for you. These agencies will research and contact the most-fitting publications to create excitement about your experiential marketing campaign. You can also market your campaign post-launch to share how this impacted your clients and what’s more to come!

    Besides giving your experiential marketing campaign a boost, fantastic PR will optimize your online reputation too! You want more positive perceptions of your brand circulating, and this is what your experiential marketing agency can help you achieve!

    Virtual Events

    I briefly mentioned virtual events as a service from experiential marketing agencies above, but it deserves a separate section. Experiential marketing agencies go above and beyond to host, manage and market virtual events that immerse customers into the business’ world. The evolution of technology has made this possible. Agencies can use augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to host virtual events like no other.

    Virtual events won’t work for every business, and you need an established customer base to drive traction for virtual events. But don’t worry. Your experiential marketing agency will know what works and what doesn’t for your business and what you need for successful virtual events.

    Digital Marketing

    Digital marketing like social media ads, influencer marketing, blog articles, or YouTube videos can help boost the performance of your experiential marketing campaign. When you promote your campaign to thousands of targeted buyers, you increase the chances of it growing viral and raising awareness.

    It’s also essential for experiential marketing agencies to offer digital marketing services for digital brands. Their entire presence is online, so digital marketing makes sense. But not all businesses need in-depth digital marketing, so your agency will create a custom strategy for your brand!

    Summary: Experiential Marketing Services

    • Event Management
    • Public Relations
    • Virtual Events
    • Digital Marketing

    7 Experiential Marketing Agencies in the US

    1.BeCore

    Becore__experiential marketing agency

    BeCore

    Los Angeles, USA

    Our Score

    4.2

     

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Los Angeles, California, USA

    Number of Employees: 63

    KEY SERVICES

    • Experiential marketing
    • Brand strategy
    • Experiential design
    • Event production
    • Creative concept

    NOTEWORTHY CLIENTS

    • Nike
    • Red Bull
    • Amazon

    WHY CHOOSE THEM?

    BeCore has done some insane experiential marketing campaigns for its clients! This agency takes creativity to a whole new level while evaluating what would connect your audience and strengthen brand loyalty. BeCore has the exact number and depth of services you need to develop, manage and promote a successful experiential campaign.

    BeCore has worked on experiential marketing campaigns for many well-known brands like Nike, Trolls, and Toyota. They’ve helped the businesses attract and engage targeted customers by creating an entire “hall of phenom” for Nike’s audience, and a rustic outdoor hotel experience for Toyota lovers. This experiential marketing agency will apply a creative and innovative approach to help you host an experiential event like no other. Using extensive audience research and experience, BeCore provides custom, customer-centric solutions to connect buyers to brands. A few of the most notable and impressive aspects of BeCore’s experiential campaigns are the visuals and emotion-evoking interactions.

     

    Becore_experiential marketing agency
    Source: BeCore

    2.AMP Agency

    AMPAgency__experiential marketing agency

    AMP Agency

    Boston, USA

    Our Score

    4.7

    AGENCY SNAPSHOT

    Founded: 1995

    Location: Boston, Massachusetts, Los Angeles and San Francisco, California, Seattle, Washington, California and New York City, USA

    Number of Employees: 535

    KEY SERVICES

    • Experiential marketing
    • Events management
    • Event production
    • Product sampling
    • Pop up shops and installations
    • Trade shows
    • Brand ambassadors

    NOTEWORTHY CLIENTS

    • Garnier
    • Maybelline
    • Nike

    WHY CHOOSE THEM?

    If you’re looking for an experiential marketing agency that can double as a digital marketing agency, look no further. AMP Agency provides expert experiential services to help businesses host live and virtual events, trade shows, and product sampling experiences. Plus, this agency has digital marketing services to help you develop a social presence and market your campaign to the masses.

    AMP Agency specializes in elevating businesses through an experiential marketing campaign. A few of the industries this agency has worked with include fashion, footwear, travel, beauty, skincare, and sports equipment and apparel. Working with AMP agency, you can create all kinds of experiential events for your target audience, like trade shows, product installations, and massive events. And what makes AMP agency more valuable is an extensive range of services for digital marketing, social media marketing, and paid media. With this expertise, they can help boost your experiential campaign’s performance and attract more high-quality, targeted customers.

     

    AMPAGENCY_experiential marketing agency
    Source: AMP Agency

    3.Jack Morton

    Jack Morton Logo_experiential marketing agency

    Jack Morton

    Boston, USA

    Our Score

    4.9

    AGENCY SNAPSHOT

    Founded: 1939

    Location: Boston, Chicago, Detroit, Los Angeles, New York and San Francisco, in theUSA. Doha, Dubai, Düsseldorf, London, Munich in the EMEA. Singapore, Melbourne and Sydney in the APAC.

    Number of Employees: 1,246

    KEY SERVICES

    • Experiential marketing
    • Consumer tours
    • Launch events
    • Press events
    • Corporate events
    • Brand experience

    NOTEWORTHY CLIENTS

    • Unity
    • Adidas
    • META

    WHY CHOOSE THEM?

    Jack Morton is a popular experiential marketing agency because they are everything typical. This agency has an expert solution for all experiential marketing campaigns. You can work with them to host a press event, get your brand in the limelight or host a customer tour of your production process or business. And Jack Morton can host a product launch party to excite your customers!

    As if the large number of offices spread across the globe doesn’t make it obvious enough, Jack Morton is a renowned experiential marketing agency. This agency aims to help brands deliver extraordinary experiential marketing campaigns and go beyond standard customer relationships. Whether you want a virtual, live, or hybrid event, Jack Morton will push the boundaries to ensure your customers have a targeted and personalized brand experience. Corporate events for your work team, press events for more exposure, and product launch events are just a few of the expert services from this agency. Unlike many other experiential marketing agencies, Jack Morton has solutions for team building, brand sponsorship events, and exhibits and tours.

     

    Jack Morton_experiential marketing agency
    Source: Jack Morton

    4.Gradient

    Gradient_experiential marketing agency

    Gradient

    Boston, USA

    Our Score

    4.8

    AGENCY SNAPSHOT

    Founded: 2009

    Location: New York City and the Hamptons, New York, Miami, Florida and Los Angeles, California, USA

    Number of Employees: 63

    KEY SERVICES

    • Experiential marketing
    • Live experiences
    • Digital experiences
    • Branding
    • Content creation

    NOTEWORTHY CLIENTS

    • Urban Decay
    • Basil Haydens
    • YSL Beauty

    WHY CHOOSE THEM?

    Gradient has an edgy twist to the experiential marketing campaigns they’ve designed. This agency is about guiding its clients with out-the-box thinking to create a branded, memorable experience. From content production like video and storytelling to virtual experiences and strategic live interactions, Gradient can do it all.

    Gradient unlocks limitless possibilities for unique experiential marketing campaigns. So far, this agency has worked with brands in various sectors and focuses on strategy, creativity, production, accounts, and digital services for experiential marketing. You can host branded live events and showcase your products. Gradient manages virtual events too and integrates immersive technology to connect to your audience. Businesses can use experiential campaigns like product pop ups, influencer experiences, product launches, and corporate conferences.

     

    Gradient__experiential marketing agency
    Source: Gradient

    5.Evolve

    Evolve logo

    Evolve

    Studio City, USA

    Our Score

    4.6

    AGENCY SNAPSHOT

    Founded: 2013

    Location: Studio City, California, USA

    Number of Employees: 2 – 10

    KEY SERVICES

    • Experiential marketing
    • Events management
    • Events field reporting
    • Brand ambassadors
    • Event staffing
    • Retail marketing

    NOTEWORTHY CLIENTS

    • Google Pay
    • Fox
    • Zoa

    WHY CHOOSE THEM?

    Small, mid-level, and large businesses can work with Evolve for well-known, expert experiential marketing services. Evolve has all the technical and creative aspects handled for any experiential campaign. This agency will develop a marketing strategy for your experience and do real-time field reporting.

    Evolve goes the extra mile to deliver dynamic events for successful experiential marketing. You can count on experts in this marketing area to design a customer-centric event and build the best marketing strategy to create hype for your event. Evolve sources and employs the best staff for experiential marketing events too, and they’ll conduct field reporting for real-time data. The advantage of having your event tracked while it’s going on gives you deeper insight into customer reactions and enjoyment. With help from hosting an unforgettable experiential campaign, Evolve creates strategies to grow brand loyalty and develop brand ambassadors.

     

    Evolve_experiential marketing agency
    Source: Evolve

    6.Factory 360

    Factory360 logo

    Factory 360

    New York City, USA

    Our Score

    4.6

    AGENCY SNAPSHOT

    Founded: 2007

    Location: New York, USA

    Number of Employees: 96

    KEY SERVICES

    • Experiential marketing
    • Social media marketing
    • Influencer marketing
    • Product sampling
    • Event management
    • Virtual events
    • Digital marketing
    • Mobile marketing

    NOTEWORTHY CLIENTS

    • LinkedIn
    • PayPal
    • Stand Together

    WHY CHOOSE THEM?

    Businesses flock to Factory360 because of their well-balanced selection of services. Factory360 can do more than basic experiential marketing like pop ups, mobile tours, and product sampling. This agency ingrates social media marketing, digital marketing, and content creation. You can work with Factory360 and leverage the impactful expertise this agency offers.

    Factory360 understands what it takes to design a successful experiential marketing campaign while standing out from your competition. Technology and buyer research are pivotal elements of Factory360’s approach to experiential marketing, making sure their clients attract target buyers and make a mark. There are four specializations this agency focuses on – experiential marketing, content creation, digital marketing, and social media marketing. With this valuable set of services, Factory360 can land PR stunts, create product pop ups, use professional photography and use influencer marketing. Factory360 has over 15 awards for event marketing, experience design, and tech and digital marketing.

     

    Factory360_experiential marketing agency
    Source: Factory 360

    7.Manifold

    Manifold__experiential marketing agency logo

    Manifold

    San Francisco, USA

    Our Score

    4.6

    AGENCY SNAPSHOT

    Founded: 2010

    Location: San Francisco, California, and Portland, Oregon, USA

    Number of Employees: 23

    KEY SERVICES

    • Experiential marketing
    • Events management
    • Virtual events
    • Social media marketing

    NOTEWORTHY CLIENTS

    • Facebook
    • GitHub
    • Bumble

    WHY CHOOSE THEM?

    Manifold offers a short but sweet list of services but still ticks all the boxes. You can host fun and interactive live and virtual events to share your brand’s value and engage customers. Manifold will develop a social media marketing campaign to boost your experiential marketing strategy.

    Manifold has a short but well-kitted range of services for experiential marketing campaigns that drive traction. If you want an experiential marketing campaign that encompasses your brand voice and value, Manifold has a proven record of successes. You can host virtual events for customer engagement and awareness. Manifold can host live events too, and manage these campaigns. To help you adjust your approach as you scale your business, Manifold will track and measure your campaign’s performance in real-time. And to top it all off, this agency develops social media marketing strategies to share their experiential marketing campaigns.

     

    Manifold_experiential marketing agency
    Source: Manifold

    4 Experiential Marketing Agencies in the UK

    1.Ambient

    Ambient Logo

    Ambient

    London, UK

    Our Score

    4.8

    AGENCY SNAPSHOT

    Founded: 2002

    Location: London, UK

    Number of Employees: 11 – 50

    KEY SERVICES

    • Experiential marketing
    • Events management
    • Virtual events
    • Events reporting
    • Video marketing
    • Social media marketing
    • Influencer marketing

    NOTEWORTHY CLIENTS

    • LLOYDS Bank
    • UGG Kids
    • Clinique DDML +

    WHY CHOOSE THEM?

    Ambient is a top choice in the UK for experiential marketing agencies. They take a forceful approach to building your campaign on emotion and influence to connect to buyers and win their trust. Ambient can host virtual events and live events and create strategies for video and social media marketing to boost your campaign.

    Want to bring your brand to life? As one of the UK’s leading experiential marketing agencies, Ambient can help you. They follow a five-step approach, starting with finding the best experience and creating a strategy. After brainstorming dynamic designs and attention-grabbing angles, Ambient builds the campaign, adding influence and emotion. You can sit back and watch your brand enthrall customers through a captivating and entertaining experience directed at your customers. Ambient will find the perfect concept, location, resources, and marketing solutions for your campaign.

     

    Ambient_experiential marketing agency
    Source: Ambient

    2.FMI

    FMI logo

    FMI

    Bicester, UK

    Our Score

    4.5

    AGENCY SNAPSHOT

    Founded: 2009

    Location: Bicester and London, UK

    Number of Employees: 21

    KEY SERVICES

    • Experiential marketing
    • Events management
    • Trade shows
    • Corporate events
    • Events reporting
    • Social media marketing

    NOTEWORTHY CLIENTS

    • SONY
    • Honor
    • Huawei

    WHY CHOOSE THEM?

    FMI has worked with many brands to deliver fantastic experiential marketing campaigns. This agency is fond of using new technologies and extensive research to create custom experiences. Any business can work with FMI to host several events while tracking the performance of their events and leveraging social media marketing.

    FMI specializes in brand engagement and has impressive case studies to validate its services. Working with brands like SONY and Huawei says enough about how popular FMI is. With an approach to building long-standing relationships with their clients, FMI creates bespoke, data-driven experiential marketing campaigns for brands based on their audiences. FMI uses new technologies to influence their campaigns and offers solutions for corporate events, product launches, and live and virtual events. To gain traction for your campaign and raise brand awareness, FMI provides social media marketing services too. You can also work with this agency to access data for improved customer research.

     

    FMI_experiential marketing agency
    Source: FMI

    3.Sense Marketing

    Sense marketing_experiential marketing agency

    Sense Marketing

    London, UK

    Our Score

    4.7

    AGENCY SNAPSHOT

    Founded: 2005

    Location: London, UK with offices in New York, USA

    Number of Employees: 34

    KEY SERVICES

    • Experiential marketing
    • Event management
    • Market research
    • Creative services
    • Experiential marketing strategies
    • Event measurement

    NOTEWORTHY CLIENTS

    • Mars
    • eBay
    • Coca Cola

    WHY CHOOSE THEM?

    Sense Marketing is an excellent experiential marketing campaign for businesses wanting fun, trendy campaigns. They know what’s relevant in every industry and use a strategic approach to put you at the forefront of your niche. Sense Marketing will do in-depth research to understand your customers and competitors, and they can get PR exposure!

    Sense Marketing is a global experiential marketing agency with a fun list of successful campaigns behind its name. To your advantage, Sense Marketing understands how highly competitive experiential marketing can become and how imperative it is to stay relevant. Sense Marketing will use industry trends to inspire experiential marketing campaigns and ensure your audience won’t ignore you. This agency will use a hybrid of digital and live marketing tactics to connect to different markets. But designing your experiential marketing campaign isn’t all Sense Marketing can do. They will also measure your events, conduct market research, secure PR opportunities and create social buzz. Sense Marketing has worked on many interactive experiential events with Mars, Coca-Cola, and a few more globally-renowned brands

     

     

    Sense_experiential marketing agency
    Source: Sense Marketing

    4.Woof

    [caption id="attachment_520530" align="alignnone" width="244"]Woof_experiential marketing agency Source: Woof[/caption]

    Woof

    London, UK

    Our Score

    4.7

    AGENCY SNAPSHOT

    Founded: 2003

    Location: London, UK

    Number of Employees: 2 – 10

    KEY SERVICES

    • Experiential marketing
    • Events management
    • Road shows
    • Product launches
    • Theatrical events
    • Product sampling campaigns
    • Pop ups
    • Field marketing
    • PR

    NOTEWORTHY CLIENTS

    • National Army Museum
    • Branston
    • British Airways

    WHY CHOOSE THEM?

    Working with brands like British Airways and Branston, Woof has a great set of happy clients. What sets Woof apart is the unique approach to experiential marketing campaigns. There’s nothing Woof can’t do, and they offer a promo van too. You can also gain more traction with PR and social media marketing.

    Woof brings an over-the-top approach to experiential marketing. No matter how big you want your experience, Woof has the experience, expertise, and creativity to pull it off. Some top experiential marketing services for insane experiential marketing campaigns include road shows, theatrical events, and crazy product installations. Woof can provide field marketing too, gathering valuable, real-time data about customer trends and buying behavior. What’s even better about Woof is the promotion van you can hire! This van is fully-kitted, and you can hire it daily, weekly, or for two weeks and more. For a branded experience, you can wrap the promo van. And to give your experiential campaign another boost, Woof will handle all your PR.

     

    Woof_experiential marketing agency UK
    Source: Woof

    Conclusion

    Experiential marketing is an ingenious marketing strategy to engage and attract customers through participation. These marketing campaigns center around creating a fun, valuable, and interactive experience for your audience. You can do this through virtual or live events, product sampling, product launches, customer tours, roadshows, and so much more!

    The best way to achieve experiential marketing success is working with an experiential marketing agency. These agencies have the experts, experience, track record, and networks to help you host a conversion-driven experiential marketing campaign.

    References

    EventMarketing: EventTrack 2021: Download Today

    HubSpot: The HubSpot Blog’s 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers

    AnyRoad: Experiential Trends 2021

    FinancesOnline: 89 Experiential Marketing Statistics You Must Learn: 2021/2022 Consumer Preferences & Industry Data