Experiential marketing has become a powerful tool for brands looking to create memorable connections with their audience. By immersing consumers in engaging, interactive marketing experiences, companies can foster brand loyalty, drive social buzz, and leave a lasting impression.
Customers love experiential campaigns! Almost 100% of buyers admit they’re more likely to purchase after participating in these campaigns. Countless brands know how powerful this kind of marketing is, as they rank it among the top five most successful marketing tactics.
The right agency will help you design, run, and manage a campaign to build loyal customer relationships and attract and engage new buyers. You can also get exposure from the press and maybe even become a viral sensation.
As the demand for engaging marketing continues to grow, a new generation of agencies has emerged, each offering unique approaches and specialties. In this article, we’ll explore 11 top agencies in 2024, highlighting their innovative strategies, impressive client rosters, and proven track records of success.
From virtual reality to live events, these 11 agencies are redefining the boundaries of experiential marketing and helping brands create unforgettable connections with their target audiences.
AGENCY SNAPSHOT
Founded: 1999
Location: Los Angeles, California, USA
Number of Employees: 51-200
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BeCore has created some unbelievable campaigns for its clients. This agency takes creativity to a whole new level while evaluating what would connect your audience and strengthen brand loyalty. BeCore offers the exact number and depth of services you need to develop, manage, and promote a successful experiential campaign.
They have worked for many well-known brands like Nike, Trolls, and Toyota. BeCore helped these brands attract and engage targeted customers by creating an entire “hall of phenom” for Nike’s audience and a rustic outdoor hotel experience for Toyota lovers.
This agency will apply a creative and innovative approach to help you host an experiential event like no other.
BeCore’s specialized expertise, strategic approach, creative talent, technological capabilities, and full-service offerings make them an ideal partner for brands looking to create memorable, impactful campaigns that drive results.
AGENCY SNAPSHOT
Founded: 1995
Location: Boston, Massachusetts, Los Angeles and San Francisco, California, Seattle, Washington, California and New York City, USA
Number of Employees: 501-1000
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If you’re looking for an agency that can double as a digital marketing agency, look no further. AMP Agency provides expert experiential services to help businesses host live and virtual events, trade shows, and product sampling experiences. Additionally, this agency can leverage its digital marketing expertise to assist you in developing a social presence and marketing your campaign to the masses.
AMP Agency is an excellent choice as a marketing partner for several reasons. They have a strong track record of creating immersive, engaging brand experiences for high-profile clients that forge emotional connections between consumers and brands.
The agency takes a strategic, data-driven approach to experiential marketing, conducting thorough research to understand the target audience and develop tailored campaigns. AMP’s talented team of creatives, artists, and marketers collaborate to bring brand stories to life through interactive, unexpected elements.
AMP leverages the latest technologies, such as virtual and augmented reality, to enhance brand activations and create shareable, social-first experiences. As a full-service experiential design and fabrication company, AMP can handle all aspects of experiential campaigns in-house, streamlining the process and ensuring quality control.
AGENCY SNAPSHOT
Founded: 1939
Location: Boston, Chicago, Detroit, Los Angeles, New York and San Francisco, in theUSA. Doha, Dubai, Düsseldorf, London, Munich in the EMEA. Singapore, Melbourne and Sydney in the APAC.
Number of Employees: 1001-5000
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If the large number of offices worldwide didn’t make it obvious enough, Jack Morton is a renowned promotions and eventing agency.
This agency is an excellent choice for several reasons. It is a global leader in the field, having been named Adweek’s 2023 Experiential Marketing Agency of the Year. Jack Morton also takes a strategic, data-driven approach to creating simple, original, moving, and effective brand experiences that deliver proof of a brand’s promise.
Their talented team of creatives leverages over 80 years of expertise to continuously transform and venture into new horizons, embracing the latest trends like AI integration and climate-conscious design. As a full-service agency, Jack Morton can handle all aspects of experiential campaigns in-house, from strategy and creative content to flawless execution.
Corporate events for your work team, press events for more exposure, and product launch events are just a few of the expert services from this agency.
Their innovative work has captivated global audiences across industries and platforms, blending physical and digital experiences to cut through content clutter and forge authentic connections with consumers.
AGENCY SNAPSHOT
Founded: 2009
Location: New York City and the Hamptons, New York, Miami, Florida and Los Angeles, California, USA
Number of Employees: 51-200
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Gradient has an edgy twist to the campaigns they’ve designed. This agency is about guiding its clients with out-of-the-box thinking to create a branded, memorable experience. From content production like video and storytelling to virtual experiences and strategic live interactions, Gradient can do it all.
They are a full-service, creative agency with innovation at its core. They specialize in crafting immersive brand experiences that drive results.
Gradient’s talented team leverages the latest technologies like virtual reality and livestreaming to create unique, memorable activations that forge deep connections between consumers and brands.
As a future-forward experiential company, Gradient puts people first and technology second, designing experiences through the lens of human connection. The agency’s strategic, data-driven approach ensures their campaigns are tailored to the target audience and aligned with the brand’s objectives.
Gradient’s end-to-end capabilities, from strategy and creative, to production and execution, allow them to deliver flawless promotional and eventing programs.
You can host branded live events and showcase your products. Gradient also manages virtual events and integrates immersive technology to connect with your audience. Gradient unlocks limitless possibilities for unique experiential campaigns.
AGENCY SNAPSHOT
Founded: 2013
Location: Studio City, California, USA
Number of Employees: 1-10
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Evolve Activation specializes in creating meaningful, impactful brand experiences worldwide. Evolve takes a collaborative, strategic approach to program development, investing time to deeply understand each brand’s unique goals and challenges. Small, mid-level, and large businesses can work with Evolve to create the event or experience that brings great results while sticking to a budget that suits them.
Evolve handles all the technical and creative aspects of any experiential campaign. This agency will develop a marketing strategy for your experience and do real-time field reporting. The advantage of having your event tracked while it’s going on gives you deeper insight into customer reactions and enjoyment. With help from hosting an unforgettable experiential campaign, Evolve creates strategies to grow brand loyalty and develop brand ambassadors.
Their talented team of creatives leverages modern environmental design, sustainable materials, and interactive event technology to bring brand stories to life. As a global event marketing logistics partner, Evolve provides customized support in all aspects of experiential campaigns, from strategy and creative to execution and measurement. Clients choose Evolve for its flexibility, customer focus, and ability to work within budget guidelines while delivering measurable results.
AGENCY SNAPSHOT
Founded: 2007
Location: New York, USA
Number of Employees: 51-200
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Factory 360 is a top choice as a promotional agency due to its innovative and result-driven approach, as evident by its tailored marketing strategies that captivate target audiences.
The agency’s focus on building solid, engaging experiences that connect people with brands effectively showcases their ability to create memorable events that foster long-term brand loyalty. With a team of visual artists, strategic thinkers, and brand marketers who prioritize dynamic execution.
Their commitment to intuitive programming, a national network of brand ambassadors, and campaigns that spark social media engagement highlight their ability to bridge the gap between events and brand loyalty.
Factory360 offers more than basic experiential marketing, such as pop-ups, mobile tours, and product sampling. This agency integrates social media marketing, digital marketing, and content creation. You can work with Factory360 and leverage its impactful expertise.
AGENCY SNAPSHOT
Founded: 2010
Location: San Francisco, California, and Portland, Oregon, USA
Number of Employees: 11-50
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Manifold offers a short but sweet list of services but still ticks all the boxes. You can host fun and interactive live and virtual events to share your brand’s value and engage customers. Manifold will develop a social media marketing campaign to boost your experiential strategy.
They have worked with high-profile clients such as Google, LinkedIn, and Slack delivering successful results while aligning with brand objectives. With a team that combines creativity, technology, and strategic planning, Manifold excels in developing cross-platform campaigns that resonate with diverse audiences and drive brand loyalty.
Manifold can offer to host virtual events for customer engagement and awareness or live events and manage these campaigns.
Their inclusive ideation process, founders’ diverse professional backgrounds, and meticulous attention to detail in execution highlight their commitment to delivering exceptional experiences that spectacularly increase consumer engagement.
Manifold’s ability to transform concepts into reality, its focus on brand storytelling through experiences, and its dedication to pushing creative boundaries make it a standout choice for brands seeking to elevate their marketing efforts through immersive and impactful experiences.
AGENCY SNAPSHOT
Founded: 2002
Location: London, UK
Number of Employees: 11 – 50
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Ambient is a top choice as an experiential agency due to their award-winning expertise in creating emotionally charged brand experiences, disruptive media stunts, and national sampling campaigns.
The agency’s focus on applying psychological influencers to enhance the emotional impact of campaigns and increase behavioral influence sets them apart.
Ambient’s unique approach, which puts the emotional effect at the heart of every experience, enables them to build profound and enduring relationships with audiences. Their in-house production facility, experienced rigging team, and meticulous planning process ensure the delivery of high-quality, adaptable campaigns that meet client objectives.
With a proven track record of generating outstanding results for clients like Estée Lauder, Tesco, and Fuller’s, Ambient is a reliable partner for brands seeking to create memorable, impactful experiences.
source: ambientww.com
AGENCY SNAPSHOT
Founded: 2009
Location: Bicester and London, UK
Number of Employees: 11-50
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FMI has worked with many brands to deliver fantastic marketing campaigns. This agency is fond of using new technologies and extensive research to create custom experiences. Any business can work with FMI to host several events while tracking the performance of their events and leveraging social media marketing.
By creating bespoke, collaborative experiences that integrate new technologies and psychological influencers, FMI has set itself apart. With a dynamic, agile team and a wealth of knowledge in executing successful experiential programs across the UK and EMEA, FMI is trusted by leading brands to push the boundaries and deliver truly remarkable brand activation and engagement.
This firm specializes in brand engagement and has impressive case studies to validate its services. Working with brands like SONY and Huawei speaks volumes about FMI’s experience and track record.
.Their commitment to aligning campaigns with client objectives, leveraging data to optimize performance, and fostering long-term partnerships further highlights FMI’s capabilities as a premier agency.
AGENCY SNAPSHOT
Founded: 2005
Location: London, UK with offices in New York, USA
Number of Employees: 34
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WHY CHOOSE THEM?
Sense Marketing stands out as an exceptional choice for an experiential promotion partner due to its award-winning expertise in creating emotionally charged brand experiences that drive measurable results for global brands. They know what’s relevant in every industry and use a strategic approach to put you at the forefront of your niche. Sense Marketing will do in-depth research to understand your customers and competitors, and they can get PR exposure!
Their commitment to aligning campaigns with client objectives, leveraging data to optimize performance, and fostering long-term partnerships further highlights Sense Marketing’s capabilities as a premier marketing firm.
But designing your experiential campaign isn’t all Sense Marketing can do.
They will also measure your events, conduct market research, secure PR opportunities, and create social buzz. Sense Marketing has worked on many interactive experiential events with Mars, Coca-Cola, and a few more globally-renowned brands
AGENCY SNAPSHOT
Founded: 2003
Location: London, UK
Number of Employees: 2 – 10
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Working with brands like British Airways and Branston, Woof has a great set of happy clients. What sets Woof apart is the unique approach to experiential campaigns. There’s nothing Woof can’t do, and they offer a promo van, too. You can also gain more traction with PR and social media marketing.
The agency’s focus on developing unique events that seek attention and make people smile, think, and feel good sets them apart in the industry. With a creative team that passionately believes in the power of experiences to build lasting relationships between brands and consumers,
Woof London delivers impactful campaigns that get people talking about your brand. Their commitment to using the world around us to create meaningful experiences, along with their extensive experience in the field, makes Woof London a reliable partner for brands seeking to stand out.
Experiential marketing is an ingenious marketing strategy to engage and attract customers through participation. These interactive marketing campaigns center around creating a fun and valuable experience for your audience. You can do this through virtual or live events, product sampling, product launches, customer tours, roadshows, and so much more!
So, whether you’re a brand looking to make a lasting impression or an agency seeking to push the boundaries of what’s possible, keep these 11 experiential marketing powerhouses on your radar. With their innovative thinking, creative flair, and unwavering commitment to delivering results, they’re poised to redefine the industry in 2024 and beyond.
Brands need experiential marketing because it creates strong emotional connections with consumers and fosters brand loyalty, by allowing individuals to engage first hand with a brand's values, culture, and offerings. This leads to memorable experiences that are more likely to be shared through word-of-mouth marketing, ultimately setting the brand apart in a competitive market and providing valuable insights into consumer preferences and behaviors. The key difference between experiential and general marketing agencies lies in their focus and approach. Working with a specialized agency offers numerous benefits. These include working with a team of professionals with unique expertise in creating immersive, interactive brand experiences that captivate audiences and drive measurable results. These agencies can bring fresh ideas, an objective perspective, and established partnerships with vendors and suppliers to deliver cost-effective, turnkey solutions tailored to your brand's unique needs. Can I work with an experiential marketing company on a one-time-only project or only for longer-term engagements? You can certainly plan a one-time event with this kind of agency. Promotional and eventing agencies are designed to be flexible and adaptable to meet the unique needs of their clients, whether it's a single event or an ongoing campaign. Frequently Asked Questions
Why do brands need experiential marketing?
How does this kind of marketing agency differ from general marketing agencies?
Experiential agencies specialize in creating immersive, interactive brand experiences that foster emotional connections with consumers, while general marketing agencies typically offer a broader range of services across various communication channels.What are the benefits of working with an experiential marketing agency?
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