12 Best Reputation Management Companies in 2023 [Worldwide Review]

By Leah Clark Last updated: 12.07.2022 22 minute read Marketing Agencies

Your company’s brand image is a major deciding factor for buyers, and it takes time and a lot of work to build and maintain your brand reputation.

Working with one of the best reputation management companies means they do all the hard work and you can boost how your buyers, the public and media platforms perceive your brand.

A whopping 60% of consumers admitted that negative reviews deterred them from using a business. And around 3 in 4 customers are more likely to purchase from a brand with a positive reputation. 

Managing your reputation is a multi-step process and one that’s critical to success.

But how do you go about successful brand reputation management? 

There is a great deal to consider, track and manage on an ongoing basis, which is why answer lies in using reputation management companies.

These companies have the experience, team, and services to correct negative brand mentions and accelerate a positive public persona for your business.

So, who are the best reputation management companies?

And how do you pick one for your business? 

We’re here to help with a complete review of the best reputation management companies, what services they offer, and why you should work with them.

Excited to learn more? 

Let’s get to it!  

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    What is Reputation Management?

    Your company’s brand reputation has to do with the way customers perceive your business. Reputation management involves a variety of activities that influence how the public, your customers, competitors, and other stakeholders perceive and feel about your brand.

    Sentiment describes not only how people see your business, but how they feel about it. Customer sentiment analysis measures whether buyers feel positive, negative, or neutral when interacting with you. And this plays a significant role in reputation management, which is all about influencing public sentiment in all audiences, not just your customers.

    Reputation management minimizes your negative or neutral public sentiment. This practice builds positive sentiment, so people see your brand as trustworthy and likable.

    So, how do you get your business to not only make a good impression but also stand out among your competitors?

    It’s simple – hire any of the best reputation management companies to optimize your online reputation.

    Reputation management can be broken down into two aspects; damage control and authentic publicity. 

    Authentic publicity has to do with the way you showcase your brand on social media, search engines, or any platform where your brand is active. It’s also about creating positive, humorous, or emotional conversations with your customers so that your brand is seen in the best light. 

    Damage control refers to the measures you have in place or come up with when something occurs that tarnishes or harms your brand image. 

    For example, a consumer posts a negative review or experience on Facebook. Immediately that post is shared with their friends, friends of friends, and before you know it, your brand is associated with that incident.

    In cases like this, it’s important to carefully evaluate the situation and respond in a way that beefs up your brand reputation again. 

    Source: Alignment Online Marketing

    Seems like a lot of complicated work, doesn’t it?

    Thankfully, running a business these days isn’t a one-man show and have selected the top reputation management companies to help you!

    Summary: What is Reputation Management?

    Your brand reputation describes how the public perceives your business. Reputation management involves a variety of activities that influence how the public, your customers, competitors, and other stakeholders perceive and feel about your brand.

    What Services Do Reputation Management Companies Offer?

    Reputation management companies may offer multiple services with diverse strategies to help your brand build a positive online reputation. Here are some of the top services that you may see every company offering:

    Reputation Management & Monitoring

    A strong brand image is essential for businesses, particularly in today’s fast-paced digital environment, when one negative review might deter a potential customer from making a purchase.

    Reputation management companies emphasize strategies that can help protect your business’s online reputation. They offer reputation management and monitoring services that include extensive research and analysis to ensure you maintain a consistent, positive brand image.

    Social Media Marketing

    Having social media presence is crucial for building credibility. More than that, it allows businesses to expand their reach and target a wide range of audiences.

    Working with reputation management companies will help you build and develop a positive social media presence on your audience’s most used channels. These agencies will create a custom strategy based on your customers and existing reputation. They may also monitor and evaluate your social media to find ways to fine tune your campaigns.

    Negative Content Removal

    Negative reviews are floating on the internet and many aren’t genuine. These reviews still have an impact on the company’s reputation; thus, getting rid of them is essential to preserving the reputation of the brand.

    Reputation management firms offer content removal services where they aid businesses in getting rid of bad searches, comments, reviews, and other mentions and content that might damage the company’s reputation.

    Consumer Sentiment & Reputation Analysis

    Reputation management companies offer customer sentiment and reputation analysis services to identify and evaluate how customers feel and think about your brand. They leverage data and analytics to perform social sentiment analysis alongside market and customer research. From this data, your reputation management company will extract actionable insights on how to optimize your customer sentiment and online reputation.

    Reputation Focused Media Campaigns

    Businesses spend thousands of dollars on media campaigns as it is one of the most effective marketing strategies to improve brand reputation and target a wide range of audiences.

    Reputation management companies have connections with well-known media outlets like Yahoo, CNN, FOX, Bloomberg, etc. Through these connections, the agency allows your business to start media campaigns that target prospects and propagate the brand message and values, resulting in a better reputation for your company.

    These campaigns are much the same as other paid media campaigns but they have a special focus on using content that influences the way people feel about the brand, rather than promoting the brand’s products or services.

    Summary: What Services Do Reputation Management Companies Offer?

    • Reputation Management and Monitoring
    • Social Media Marketing
    • Negative Content Removal
    • Consumer Sentiment & Reputation Analysis
    • Reputation Focused Media Campaigns

    12 Best Reputation Management Companies

    Here are the top reputation management companies, the key services they offer and why they’re a great choice to work with:

    1.Gadook

    gadook_reputation management companis

    Gadook

    Kissimmee, United States

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Kissimmee, Florida, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Brand Building
    • Rebranding
    • Brand Protection
    • Reputation Management
    • Social Media Optimization

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Worried about your reputation in this fast-moving digital world? Gadook will give you a customized brand strategy that is solid and consistent over time, giving the public a positive impression of your business. This company will also help you achieve improved SEO through positive reviews.

    Gadook is a Florida-based reputation management and marketing company focusing on SEO for brand reputation. This company provides businesses and individuals with a powerful brand strategy that helps them have an excellent online reputation. Using its white-hat tactics, Gadook offers businesses brand strategy, brand building, social media optimization, and brand reputation protection.

    gadook_reputation management companis
    Source: Gadook

    2.WebiMax

    webimax_reputation management companies

    WebiMax

    Ocean City, NJ, USA

    Our Score

    4.7 

     

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Ocean City, New Jersey, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Reputation Management
    • SEO
    • PPC Marketing
    • Social Media Marketing
    • Online Public Relations

    NOTEWORTHY CLIENTS

    • Good Look Ink
    • Community Quest
    • AirFlow Pump Corp.
    • GasTec Enterprises

    WHY CHOOSE THEM?

    WebiMax is an award-winning marketing agency specializing in reputation management, social media marketing, public relations, and other digital marketing aspects, enabling your business to garner online credibility. The company is well known for its client-specific marketing strategies that can help your business reach its reputation management and marketing goals.

    Looking for a reputation marketing company that offers results-driven marketing strategies? This New Jersey-based company has a customer retention rate of over 97%, indicating that its strategies are working effectively for businesses! You can work with Webimax to establish your brand from scratch and maintain a good online presence that is later managed by the company’s skilled marketers. WebiMax also has connections with over 1000 media outlets, which means that it gets easy for your business to expand its reach and target a wide range of audiences.

    webimax_reputation management companies
    Source: Webimax

    3.NetReputation

    netreputation_reputation management companies

    NetReputation

    Sarasota, FL, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: HQ in Sarasota, Florida, with offices in Kansas City, Missouri, USA; and London, UK

    Number of Employees: 51 –200

    KEY SERVICES

    • Reputation Management
    • Review Management
    • Reputation Monitoring
    • Branding
    • Social Media Management

    NOTEWORTHY CLIENTS

    • Fj Holdings
    • Allstate Financial Services LLC
    • Ads2Convert

    WHY CHOOSE THEM?

    NetReputation works with businesses to take control of their online reputation by helping them monitor and repair their online presence. Want to turn a negative image into a positive one? NetReputation is one of the best in this game!

    To establish a regulated and goal-oriented brand strategy, NetReputation gives you a 5-step online reputation management solution that begins with thorough research where all the positive and bad reputations are assessed. With its content production, publication, and promotion services, the company offers your business an opportunity to target prospects from local and international markets. This Florida-based reputation management company is also an ideal choice for review management services.

    netreputation
    Source: NetReputation

    4.Podium

    podium_reputation management companies

    Podium

    Lehi, UT, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2014

    Location: HQ Lehi, Utah, USA and Melbourne, Australia 

    Number of Employees: 1,001 – 5,000

    KEY SERVICES

    • Reputation Management
    • Customer Interactions
    • Customer Engagements
    • Review Analytics
    • Customer Reviews

    NOTEWORTHY CLIENTS

    • Metzwood Insurance
    • La Furniture
    • Power Ford

    WHY CHOOSE THEM?

    Podium is one of the best reputation management companies that has developed a multi-product platform to provide your business access to cutting-edge reputation management services. You can easily communicate with customers via several channels and garner customer feedback

    Podium is the best option if you’re looking for a one-stop shop where you can quickly manage your company’s reputation. This Utah-based startup has just recently started but has a strategic solution that allows companies to interact with their clients through a single dashboard that includes various features like review, payment, and communication management. To put it briefly, it’s a service provider that gives your company a simple way to communicate with clients so you can convert more leads and boost sales!

    podium
    Source: Podium

    5.REQ

    REQ_reputation management companies

    REQ

    Washington DC, USA

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Washington D.C., San Diego, California and Las Vegas, Nevada, USA

    Number of Employees: 51 – 200

    KEY SERVICES

    • Brand Strategy
    • Advertising & Media
    • Public Relations
    • Reputation Management
    • Data & Analytics

    NOTEWORTHY CLIENTS

    • Rip Curl
    • Empire State Building
    • AppViewX

    WHY CHOOSE THEM?

    REQ is an award-winning agency that provides businesses with bespoke digital marketing solutions for reputation and review management, brand strategy, data and analytics and online advertising. The company provides a tailored platform to configure and manage your reputation.

    REQ is one of the best reputation management companies for all the right reasons. This Washington-based company offers branding, reputation management, public relations, and social media management services, along with in-depth research and a thorough analysis process that enables your business to remove any flawed online perceptions effectively. 

    REQ_reputation management companies
    Source: REQ

    6.SEO Image

    SEO Image

    SEO Image

    New York City, USA

    Our Score

    4.6 

     

    AGENCY SNAPSHOT

    Founded: 2002

    Location: HQ in New York City and Long Island, New York, USA

    Number of Employees: 2 – 10

    KEY SERVICES

    • Reputation Management
    • SEO
    • Advertising & Media
    • PPC 
    • Social Media Marketing and Management 

    NOTEWORTHY CLIENTS

    • Insurance Source
    • Sotheby’s Int’l Realty
    • BLT Steak
    • Canon
    • Fig & Olive

    WHY CHOOSE THEM?

    SEO Image is a #1 rated reputation management company specializing in SEO and reputation management services. If you’re running a business and struggling to provide your brand with the online presence it deserves, SEO image is one of the top reputation management companies to help!

    Experience counts and the staff at SEO Image bring this to the table. This company provides expert reputation management services for SEO, marketing and advertising campaigns, PPC campaigns, and social media marketing and management. What’s unique about SEO Image is they take a specialized approach to SEO-driven services. This reputation management company has assisted firms like Canon and Fig & Olive in establishing their brand reputations. Today, these brands are globally renowned.

    SEO Image
    Source: SEO Image

    7.Internet Reputation

    internet reputation_reputation management companies

    Internet Reputation

    Denver, CO, USA

    Our Score

    4.9 

     

    AGENCY SNAPSHOT

    Founded: 2010

    Location: Denver, Colorado and Olathe, Kansas, USA

    Number of Employees: 51 – 200

    KEY SERVICES

    • Reputation Repair
    • Reputation Monitoring
    • Review Management
    • Review Removal
    • Content Removal
    • Local SEO Services
    • Personal Branding

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Internet Reputation is an award-winning reputation management company that offers services for reputation repair and monitoring, content and review removal, and personal branding. The company ensures it boosts your online reputation and review management by leveraging SEO.

    Few organizations provide individualized services, but with Internet Reputation, you can choose how your brand will appear online! Internet Reputation employs experts in brand reputation, SEO, personal branding, and review management to deliver expert services that garner engagement and credibility for your business. You can rely on Internet Reputation to boost positive reviews and content and remove negative mentions.

    internet reputation_reputation management companies
    Source: Internet Reputation

    8.Reputation Management Consultants

    Reputation Management Consultants

    Reputation Management Consultants

    Los Angeles, CA, USA

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2009

    Location: HQ in Los Angeles, California, New York City, New York and Chicago, Illinois, USA

    Number of Employees: 201 – 500

    KEY SERVICES

    • Reputation Management
    • Crisis Management
    • PR Consulting
    • Branding

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Reputation Management Consultants uses cutting-edge technologies to offer your business expert brand reputation tactics that will help you rise to the top of your industry through custom branding. PR consulting and crisis management. 

    Reputation Management Consultants helps businesses develop or refine their online reputations through bespoke branding, PR consulting, and crisis management. Apart from reputation development, the company also manages and monitors how the business progresses over time. Is your business getting affected due to a bad brand reputation? Now is the time to consult this award-winning company!

    Reputation Management Consultants
    Source: Reputation Management Consultants

    9.Reputation Defense Network

    reputation defense network

    Reputation Defense Network

    San Francisco, CA, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2017

    Location: San Francisco, California, USA

    Number of Employees: 11 – 50

    KEY SERVICES

    • Reputation Management
    • Content Removal
    • Review Removal
    • Reputation Monitoring
    • Search Control
    • Investigations and Legal

    NOTEWORTHY CLIENTS

    • Glass Door
    • Indeed
    • RateMDs

    WHY CHOOSE THEM?

    Are you fed up with bogus online reviews of you or your company? Don’t worry! The Reputation Defense Network can turn this around. They specialize in services to remove all the misleading and harmful content relating to your brand. 

    Do you know that one negative review can stop a potential customer from buying your services? Today the internet is flooded with false reviews that are damaging the online reputation of many businesses. Reputation Defense Network provides businesses with a content removal service to tackle this issue. The company has helped over 1000 businesses repair their brand image while removing over 7500 pieces of damaging content from the internet. Got a similar problem? You now know who to contact!

    Reputation Defense Network_reputation management companies
    Source: Reputation Defense Network

    10.Reputation Rhino

    reputation rhino_reputation management companies

    Reputation Rhino

    New York City, NY, USA

    Our Score

    4.7 

     

    AGENCY SNAPSHOT

    Founded: 2011

    Location: New York City, New York, USA

    Number of Employees: 2 – 10

    KEY SERVICES

    • Online Reputation Management
    • Internet Reputation Management
    • Search Engine Reputation Management
    • Social Media Monitoring
    • SEO
    • Public Relations

    NOTEWORTHY CLIENTS

    • Aerus Enterprise Solutions
    • Tonic Tag Media
    • 42 Street Photo

    WHY CHOOSE THEM?

    Reputation Rhino is an award-winning online reputation management company. The company offers businesses internet and online reputation management services, enabling them to present a positive first impression. You can work this company to eliminate negative content.

    Reputation Rhino is one of the well-recognized reputation management companies that can offer businesses a way to build and protect their online reputation. The company has been featured on many news websites like Fox, Bloomberg, Yahoo, etc. In addition to brand reputation, this New York-based company provides content production services, such as publishing articles, blogs, press releases, and so forth.

    reputation rhino_reputation management companies
    Source: Reputation Rhino

    11.Sherman

    sherman

    Sherman

    Chicago, IL, USA

    Our Score

    4.8 

     

    AGENCY SNAPSHOT

    Founded: 2001

    Location: Chicago, Illinois, USA

    Number of Employees: 2 – 10

    KEY SERVICES

    • Reputation Management
    • Media Relations
    • Media & Spokesperson Training
    • Strategic Planning
    • Social Media
    • Corporate Communications
    • Public Affairs

    NOTEWORTHY CLIENTS

    • Nuts Are Good
    • NHS
    • Cercacor

    WHY CHOOSE THEM?

    Sherman is one of the best reputation companies offering reputation management services to communicate with your target audience and stakeholders. The company specializes in media and communication, social media and corporate communications

    Sherman is a Chicago-based reputation management company offering services and expertise in nearly every field, including real estate, healthcare, technology, logistics, sports, and finance. Whether you are a startup or a business seeking a rebranding strategy, Sherman is a top choice. You can work with this agency for reputation management solutions for stakeholders and your target customer base.

    sherman_REPUTATION MANAGEMENT COMPANIES

    Source: Sherman

    12.Neumann Paige

    neumann paige

    Neumann Paige

    Philadelphia, PA, USA

    Our Score

    4.6 

     

    AGENCY SNAPSHOT

    Founded: 2002

    Location: Philadelphia, Pennsylvania, USA

    Number of Employees: 2 – 10

    KEY SERVICES

    • Reputation Management
    • Online Review Management
    • Digital Public Relations
    • Personal Privacy Protection

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Neumann Paige is an internet reputation management company that provides your business with a brand voice. If you are a small business owner or an enterprise this company will provide you with an online reputation management solution custom to your needs.

    Neumann Paige is a marketing agency specializing in online reputation management and protection. The company, with more than 20 years of experience, has transformed itself in response to the expansion of the internet. They offer strategic branding, PR, personal privacy protection, and online review management. This company has worked with businesses and white-collar professionals to develop positive reputations that make an impact.

    Neumann Paige
    Source: Neumann Paige

    Wrapping Up on Reputation Management Companies

    Reputation management is crucial to driving positive social sentiment and public perception about your business. A negative reputation will deter customers from trusting your products and brand. While reputation management has a lot of different elements, working with the top reputation management companies is the best solution. These companies have the expertise and team to build, monitor, and maintain a sterling brand image.

    Frequently Asked Questions

    What is reputation management?

    Reputation management is managing the way people perceive your brand. Buyers use Google and major social platforms to find companies, and that's where they'll discover your reputation too! The best way to manage and grow a positive reputation is by working with any of the top reputation management companies.

    Why do I need reputation management?

    Reputation management is imperative to ensure you have maximum credibility among your target audience and media platforms. Without a good reputation, you'll lose out on sales and engagement. Read this article for the best reputation management companies to help stimulate how people view and think about your business.

    What are the best reputation management companies?

    The best reputation management companies include Gadook, NetReputation, Podium, REQ, SEO Image and Internet Reputation. These are some of the top reputation management companies to take your brand image to the next level. This article highlights the top reputation management companies and why you need them.

    References

    ReputationX: 2022 Online Reputation Management Statistics

    Gartner: Reputation Management

    Mention: Your 5-Step Reputation Management Action Plan