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13 Best Tools for Website Personalization in 2024: Ultimate Review of Key Features, Pros, Cons and More

By Leah Clark Last updated: 20 minute read Marketing Tools

Personalization software helps e-commerce customize every aspect of their websites to create a more tailored user experience for each visitor, which means more revenue for you.

In this review, we’ll explore the ultimate tools for web personalization, how they work, which businesses they are best for, the pros and cons of each, how much they cost, and more!

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    Quick Comparison: Top Tools for Web Personalization

    Tools

    Key Features

    Pricing

    Our P2P Rating 

    Personyze

    • Campaign Analytics

    • Customer Segmentation

    • A/B Testing

    • Campaign Scheduling

    • Engagement Tracking

    • Lead Management

    • Free Plan

    • Lite Plan: $250 p/m or $225 (billed annually)

    • Power Plan: $450 p/m or $412 (billed annually)
       

    • Enterprise Plan: $1450 p/m or $1305 (billed annually)

    4.5/5

    Yieldify

    • A/B Testing

    • Customer Segmentation

    • Personalized Messaging

    • Site Mapping

    • Lead Management 

    • Reporting

    • Email Remarketing

    • Contact Yieldify for a custom quote.

    4.5/5

    Dynamic Yield

    • A/B Testing

    • Custom Reports 

    • Recommendation Engine

    • Behavioral Targeting

    • Customized Templates

    • Customer Targeting

    • Contact Dynamic Yield for a custom quote. 

    4/5

    Optimizely

    • Content Management

    • A/B Testing

    • Heat Maps

    • Mobile Testing

    • Multivariate Testing

    • Customer Segmentation

    • Contact Optimizely for a custom quote. 

    4.5/5

     Twilio Segment

    • Data Management

    • Data Workflows

    • Data Enrichment

    • Custom Dashboards

    • Compliance Monitoring 

    • Free Plan

    • Team Plan: From $120 p/m

    • Business Plan: Custom quote

    4.5/5

    Notso

    • A/B Testing

    • Product Recommendations

    • Category Merchandising

    • Customer Segmentation

    • Custom Dashboard

    • Contact Notso for a custom quote.

    4/5

    VWO

    • Heat Maps

    • Behavioral Targeting

    • Geo-Targeting

    • Data Management

    • Customer Segments

    • Free Plan

    • Growth Plan: From $210 p/m (billed annually) 

    • Pro Plan: From $422 p/m (billed annually)

    • Enterprise Plan: From $996 p/m (billed annually)

    4.5/5

    Hyperise

    • Website Segmentation

    • User Tracking

    • Personalized Landing Pages

    • Form Builders

    • Website Data Enrichment

    • Website Screenshots

    • Image, Video, and Landing Page Templates 

    • Free Trial: Access all Hyperise features for 14 days.

    • Images Plan: $69 p/m, or $690 per annum

    • +Websites Plan: $99 p/m, or $990 per annum

    • +Videos Plan: $149 p/m, or $1,490 per annum

    4.5/5

    OptiMonk

    • Personalized Landing Pages 

    • Customer Targeting

    • Pre-built Templates

    • Custom Conversion Goals

    • Personalized Popups

    • Free Plan


    • Essential Plan:
       $39 p/m, or $390 per annum

    • Growth Plan: $99 p/m, or $990 per annum

    • Premium Plan: $249 p/m, or $2490 per annum

    • Master Plan: Contact OptiMonk for a custom quote. 

    4.5/5

    HubSpot

    • Form Builder

    • Marketing Automation

    • Campaign Management

    • Contact Management

    • Reporting and Analytics

    • Landing Page Templates 

    • Landing Page Builder

    • Free Plan

    • Starter Plan: From $18 p/m

    • Professional Plan: From $800 p/m

    • Enterprise Plan: From $3,600 p/m

    4/5

    Proof

    • A/B Testing

    • Behavioral Tracking

    • Visitor Activity Tracking

    • Recent Activity

    • Live Visitor Count

    • Sentence Rephrasing

    • Word Synonyms

    • 4 English Dialects

    • Free Trial: Access all Proof’s features for 14 days

    • Basic Plan: $29 p/m, or $24 (billed annually)

    • Pro Plan: $79 p/m, or $66 (billed annually)

    • Business Plan: $129 p/m, or $108 (billed annually)

    • Premium Plan: $199 p/m, or $166 (billed annually)

    • Platinum Plan: $299 p/m, or $249 (billed annually)

    • Enterprise Plan: Contact Proof for a custom quote. 

    4/5

    Fresh Relevance

    • Product Recommendations

    • User Targeting

    • Behavioral & Social Targeting

    • Geo-Targeting

    • Data Importing and Exporting

    • Automatic Optimization

    • Contact Fresh Relevance for a custom quote

    4/5

    Sleeknote

    • Product Recommendations

    • Form Builder

    • Email Marketing

    • Pre-built Templates

    • Geo-targeting

    • A/B Testing

    • Free Trial: Access all Sleeknote’s features for 7 days

    • Lite Plan: €62 p/m (approx. $67.82), or €49 (approx. $53.60) billed annually

    • Plus Plan: €143 p/m (approx. $156.43), or €114 (approx. $124.71) billed annually

    • Pro Plan: €282 p/m (approx. $308.49), or €225 (approx. $246.14) billed annually

    • Premium Plan: €462 p/m (approx. $505.40), or €369 (approx. $403.67) billed annually

    4/5

    Further below we will take a closer look at these tools for web personalization, the pros and cons, key features, pricing and our P2P rating!

    Web Personalization: What Is It and Why Do You Need It?

    Web personalization is a marketing tactic for creating and delivering customized user experiences for different audience segments, whether it’s personalized content, product suggestions based on browsing behavior, targeted promotions, or location-based messaging.

    In other words, instead of all your web visitors having the same experience while interacting with your website, you can tailor various web components based on each target customer’s specific needs, interests, and past browsing and purchasing behaviors.

    Personalization tools’ capabilities are deeply rooted in data analytics and machine learning algorithms tailored to your business, customer data, and customer journey mapping.

    There are many advantages for both businesses and web users:

    Optimized User Experience

    When examining your customer journey mapping, many touchpoints can create a relevant experience, leading to higher customer satisfaction and longer dwell time on site.

    For instance, new buyers may get first-buy coupons, while previous shoppers are showcased products they have purchased before or adjacent complementary products.

    In fact, according to research by Outbound, almost 80% of customers will search for a different website if they don’t like your UX.

    Additionally, 70% of online brands fail because of bad UX, highlighting how important personalization software is. 

    Increased Conversion Rates

    Rather than scrolling through different web pages and products, customized web experiences expose customers to the exact products/services, content, and promotions that satisfy their needs. 

    Less clicking around ensures customers complete the checkout process without any distractions, ultimately leading to higher conversion rates and sales!

    Recent data confirms that the average e-commerce cart abandonment rate is a jaw-dropping 69.57%.

    A personalized customer journey is one important tactic to minimize the risk of customers not completing their purchases. 

    Improved Brand Loyalty

    A consistent and efficient shopping experience helps because customers have the peace of mind of knowing they can trust a business to provide the products/services they need, as well as a frictionless customer experience.

    A positive UX will have them returning to the same website and developing and growing trust in that business.

    For e-commerce sites, improved brand loyalty welcomes opportunities for increased customer lifetime values, higher basket values, and greater reach through word-of-mouth.

    Ultimately, this will help businesses skyrocket their bottom lines and establish consistent growth.

    Source: OptiMonk

    How to Personalize Your Website

    These are the top methods to personalize your website in 2024:

    • Create buyer personas for each customer segment and the respective customer journey mapping
    • Leverage geo-targeting to determine different buyer locations.
    • Understand the different devices customers use to browse your website.
    • Determine how long the average web visitor stays on your web page and the top reasons they drop out of the sales funnel.
    • Identify aspects that influence customers to abandon their carts.
    • Define a clear conversion funnel to personalize different experiences based on each stage.
    • Create personalized deals and coupons and targeted delivery channels.

    The 13 Top Choices

    1.Personyze

    Personyze is a sophisticated software dedicated to web personalization.

    Mid-level and large companies can rely on this software for landing pages, pop-up and email personalization tools, A/B testing, push notifications, and social proof features.

    Using various data sources, Personyze combines targeting and recommendation algorithms to ensure all your web visitors interact with products and content tailored to their needs.

    Personyze_website personalization tools
    Source: Personyze

    Best For

    Mid-level and large companies.

    Key Features 

    • Campaign Analytics
    • Customer Segmentation
    • A/B Testing
    • Campaign Scheduling
    • Engagement Tracking
    • Lead Management
    • Multivariate Testing
    • Customizable Templates 

    Pros and Cons

    Pros:

    • Users feel this software offers value for money.
    • The customer support is responsive and helpful.
    • The targeting features are robust for advanced customization.

    Cons:

    • This tool does have a steep learning curve.
    • Users say the reporting feature needs improvement.
    • There could be many more learning resources available to make onboarding easier. 

    Pricing

    • Free Plan: Includes 5,000 monthly page views, one domain, three active campaigns, and email support. 
    • Lite Plan: $250 p/m or $225 (billed annually) for 100,000 monthly page views, basic onboarding, unlimited campaigns, mid-level management, and up to two domains. 
    • Power Plan: $450 p/m or $412 (billed annually) for 1 million monthly page views, extensive onboarding, a dedicated account manager, high-level management, up to five domains, and 24/7 phone, chat, and email support. 
    • Enterprise Plan: $1450 p/m or $1305 (billed annually) for extensive onboarding, unlimited campaigns, a dedicated account manager, widgets customization, up to 10 domains, and 24/7 phone, chat, and email support. 

    Our P2P Score: 4.8

    Website: personyze.com

    2.Yieldify

    As another choice for growing and established businesses, Yieldify has loads of capabilities to ensure you deliver a relevant user experience across multiple channels.

    From personalizing your website elements and content to creating a customer-centric email marketing strategy, this software has all the features e-commerce businesses need.

    In addition, you can also count on specialized onboarding and fantastic customer support.

    Yieldify_website personalization tools
    Source: Yieldify

    Best For

    Mid-level and large companies.

    Key Features 

    • A/B Testing
    • Customer Segmentation
    • Personalized Messaging
    • Email Remarketing
    • Site Mapping
    • Reporting
    • Lead Management 

    Pros and Cons

    Pros:

    • Yieldify regularly releases new features to improve the overall user experience.
    • There are countless customization options beyond standard personalization.
    • The customer support and dedicated account management are fantastic. 

    Cons:

    • Limited options for exporting reports.
    • Users feel the price is expensive compared to competing software.
    • The dashboard is not very intuitive and takes some time to learn. 

    Pricing

    • Contact Yieldify for a custom quote. 

    Our P2P Score: 4.9

    Website: yieldify.com

    3.Dynamic Yield

    Looking for the software that is best for big e-commerce sites? Dynamic Yield is what you’re looking for!

    This software provides the features to identify, build, and analyze audiences, target customers based on various factors, such as web activity and location, and deliver relevant content at different touchpoints.

    In addition, Dynamic Yield has hundreds of pre-built templates to get started, and you can integrate a wide range of platforms.

    Dynamic Yield
    Source: Dynamic Yield

    Best For

    Mid-level and large companies.

    Key Features 

    • Customer Targeting
    • Customized Templates
    • Template Optimization
    • A/B Testing
    • Behavioral Targeting
    • Customer Segmentation
    • Recommendation Engine
    • Custom Reports 

    Pros and Cons

    Pros:

    • The pre-built templates are easy to use and customize.
    • Users can expect an intuitive onboarding course, making it super easy to learn this software.
    • The customer support team is exceptional and highly responsive. 

    Cons:

    • There are limits to the reports users can export.
    • The A/B test results for a custom data range can be inaccurate.
    • The experimentation functions are limited compared to competitors. 

    Pricing

    • Contact Dynamic Yield for a custom quote. 

    Our P2P Score: 4.9

    Website: dynamicyield.com

    4.Optimizely

    Optimizely is a centralized marketing platform that provides an all-in-one solution for small businesses.

    E-commerce sites can rely on this software to plan and manage content, data, and audiences, experiment with different strategies to find what works best, and finally, deliver personalized experiences targeting different customer segments.

    The user interface is easy to navigate, and while there are extensive features available, this platform is not difficult to learn.

    Optimizely_website personalization tools
    Source: Optimizely

    Best For

    Small businesses.

    Key Features 

    • Content Management
    • Web Experimentation
    • Personalized E-commerce
    • Mobile Testing
    • Heat Maps
    • A/B Testing
    • Multivariate Testing
    • Customer Segmentation

    Pros and Cons

    Pros:

    • The user interface is intuitive.
    • Users find it very simple to segment customers.
    • There is a community of users to make onboarding and learning the software easier. 

    Cons:

    • Many users say this software is expensive compared to competitors.
    • Customer support needs improvement.
    • Website testing and personalization are not as sophisticated as they could be. 

    Pricing

    • Contact Optimizely for a custom quote. 

    Our P2P Score: 4.9

    Website: optimizely.com

    5.Twilio Segment

    Unlike the other software we’ve looked at, Twilio Segment focuses on collecting, managing, and analyzing customer data to help businesses make customer-driven decisions.

    This software is all about data, and mid-level to large companies can leverage its features to unify buyer touchpoints across various channels, create real-time campaigns directed at specific customer segments, and integrate with over 450 marketing solutions.

    Twilio Segment
    Source: Twilio Segment

    Best For

    Mid-level and large companies.

    Key Features 

    • Data Management
    • Data Workflows
    • Custom Dashboards
    • Data Enrichment
    • Compliance Monitoring 

    Pros and Cons

    Pros:

    • There are many valuable resources, such as webinars, to make training easier.
    • It’s easy to view and manage extensive customer data for actionable insights.
    • This platform has robust debugging features, making it simple to solve data transfer issues. 

    Cons:

    • The user interface is complicated to work with.
    • There is no technical support available via chat or phone.
    • You will need coding experience to manage the integrations.

    Pricing

    • Free Plan: Includes 1,000 visitors and 500,000 reverse ETL records monthly, two sources, 450+ integrations, and one data warehouse destination. 
    • Team Plan: From $120 p/m for 10,000 visitors and 1,000,000 reverse ETL records monthly, unlimited sources, and public API access. 
    • Business Plan: Contact Twilio Segment for a custom quote. 

    Our P2P Score: 4.6

    Website: segment.com

    6.Notso

    Accommodating small, mid-level, and large companies, Notso provides solutions to collect, manage, and analyze customer data to develop personalized marketing tactics.

    Businesses can access this data via their custom dashboards, perform A/B tests to identify the best strategies, and segment different audiences based on interests and similar factors.

    In addition, this data makes it possible to deliver tailored product recommendations, create dynamic product bundles, and so much more.

    Notso
    Source: Notso

    Best For

    All businesses.

    Key Features 

    • A/B Testing
    • Category Merchandising
    • Product Recommendations
    • Customer Segmentation
    • Custom Dashboard
    • Content Personalization

    Pros and Cons

    Pros:

    • Users find the personalization tools are sophisticated and easy to use.
    • The customer support team is helpful and responsive. 
    • Users say the cost of this software is reasonable compared to competitors. 

    Cons:

    • The integrations don’t always work.
    • This tool can become expensive for large businesses that require many add-ons.
    • Users report that JavaScript often fails. 

    Pricing

    • Contact Notso for a custom quote.

    Our P2P Score: 4.5

    Website: nosto.com

    7.VWO

    VWO is a highly sophisticated tool that offers superb real-time features to take personalization to the next level.

    While this tool is complicated to get the hang of, there are so many valuable features, which make the steep learning curve worthwhile.

    For starters, you can understand customers better through interaction tracking, geo-targeting, heat maps, and behavioral targeting. Businesses can also test various strategies and access all these features for free!

    VWO_website personalization tools
    Source: VWO

    Best For

    All businesses.

    Key Features

    • Heat Maps
    • Behavioral Targeting
    • Geo-Targeting
    • Data Management
    • Data Exporting
    • Customer Surveys
    • Customer Segments
    • Interaction Tracking
    • Performance Reports 

    Pros and Cons

    Pros:

    • The user interface is intuitive and easy to use.
    • Users feel the real-time personalization features are fantastic. 
    • The available A/B testing functions are robust.

    Cons:

    • This software is expensive for startup and growing businesses.
    • You need some technical knowledge to use this tool.
    • The extensions and integrations can occasionally crash. 

    Pricing

    • Starter Plan: Includes 10,000 monthly tracked users, unlimited campaigns, a visual editor, a code editor, campaign alerts, traffic source targeting, AI-based recommendations, and email support.  
    • Growth Plan: From $210 p/m (billed annually) for everything in the Starter plan + unlimited experiences, unlimited goals and metrics, an elements library, user type targeting, OS targeting, and email support. 
    • Pro Plan: From $422 p/m (billed annually) for everything in the Growth plan + time-based targeting, user intent targeting, conditional targeting, saved user segments, traffic source report filter, campaign scheduling, and phone support. 
    • Enterprise Plan: From $996 p/m (billed annually) for everything in the Pro plan + widget triggers, campaign activation triggers, behavioral targeting, self-hosting, IP targeting, onboarding, and training, and a dedicated account manager.

    Our P2P Score: 4.9

    Website: vwo.com

    8.Hyperise

    If you need a simple yet dynamic B2B personalization suite, Hyperise is the answer!

    With this software, small to mid-level businesses can create personalized websites, images, and videos.

    To achieve this, Hyperise leverages extensive data based on company information, such as revenue, number of employees, and company sector. You can track visitor IP addresses, pull lead data from your CRM, and use this data to craft personalized emails with no code.

    Hyperise
    Source: Hyperise

    Best For

    Small to mid-level businesses.

    Key Features 

    • Website Segmentation
    • User Tracking
    • Personalized Landing Pages
    • Form Builders
    • Website Data Enrichment
    • Website Screenshots
    • Image, Video, and Landing Page Templates 

    Pros and Cons

    Pros:

    • There are hundreds of great templates for images, videos, and landing page designs
    • You can expect loads of personalization tools, providing value for money.
    • There are consistent upgrades to integrations and functions. 

    Cons:

    • The learning resources are inadequate and don’t explain how to use the tool very well.
    • Users say the customer support is not super responsive and needs to be more helpful.
    • Setting up campaigns is cumbersome and takes a lot of time. 

    Pricing

    • Free Trial: Access all Hyperise features for 14 days.
    • Images Plan: $69 p/m, or $690 per annum, per user for a simple image personalization editor, unlimited image designs, up to five custom images, and 5,000 image views. 
    • +Websites Plan: $99 p/m, or $990 per annum, per user for everything in the Images Plan + code-free personalization, unlimited page personalization, up to 10 custom images, and 10,000 image and website views. 
    • +Videos Plan: $149 p/m, or $1,490 per annum, per user for everything in the +Websites plan + video sales landing pages, up to 15 custom images, and 15,000 images, video, and website views. 

    Our P2P Score: 4.9

    Website: hyperise.com

    9.OptiMonk

    OptiMonk is a complete marketing suite that works for businesses of all sizes.

    You can reach and convert individual shoppers through personalized messages, offers, visuals, templates, and website elements.

    Without coding, e-commerce sites can craft custom landing pages, e-commerce copywriting, forms, and pop-ups while deploying product recommendations aimed at specific target audiences.

    There are many pre-built templates to make this easier, and you can set custom conversion goals.

     

    OptiMonk
    Source: OptiMonk

    Best For

    All businesses.

    Key Features 

    • Personalized Landing Pages 
    • Pre-built Templates
    • Personalized Pop-ups
    • Product Recommendations
    • Customer Sub-segments
    • Customer Targeting
    • Custom Conversion Goals

    Pros and Cons

    Pros:

    • It’s easy to implement rules for lead generation, pop-ups, and targeting.
    • The support team is responsive and helpful.
    • There are loads of easy-to-use templates available.

    Cons:

    • Sometimes, pop-ups do not appear as you’ve programmed them.
    • The data analytics could be more robust.
    • This software has a few minor bugs with the website editor.

    Pricing

    • Free Plan: Includes 15,000 page views per month, one domain, all site personalization features, and unlimited campaigns. 
    • Essential Plan: $39 p/m, or $390 per annum for everything in the Free Plan + 30,000 page views per month, and two domains.
    • Growth Plan: $99 p/m, or $990 per annum for everything in the Essential Plan + 100,000 page views per month and four domains. 
    • Premium Plan: $249 p/m, or $2490 per annum for everything in the Growth Plan + 500,000 page views per month and 10 domains. 
    • Master Plan: Custom pricing.

    Our P2P Score: 4.7

    Website: optimonk.com

    10.HubSpot

    HubSpot is a widely popular marketing software with endless capabilities.

    This platform can help businesses generate qualified leads through the powerful online form builder and drive visitors to conversion with chat automation and personalized welcome messages.

    Credited to HubSpot’s automated functions, e-commerce businesses of all sizes can save time and resources.

    Hubspot_website personalization tools
    Source: Hubspot

    Best For

    All businesses.

    Key Features 

    • Form Builder
    • Marketing Automation
    • Campaign Management
    • Contact Management
    • Custom Dashboards
    • Reporting and Analytics
    • Landing Page Builder
    • Landing Page Templates 

    Pros and Cons

    Pros:

    • Most of the features are robust and very easy to use.
    • Despite offering so many functions, this software is seamless to implement. 
    • The reporting features are in-depth and provide a valuable overview of customer data and behavior. 

    Cons:

    • The automated score ranking system needs improvement.
    • This software can be expensive based on the features you need.
    • There are too many bugs in this software, which can make it frustrating to use. 

    Pricing

    • Free Plan: Includes email marketing, a form builder, landing pages, and live chat. 
    • Starter Plan: From $18 p/m for everything in the Free plan + no HubSpot branding, email health insights, and multiple currencies. 
    • Professional Plan: From $800 p/m for everything in the Starter plan + campaign management, SEO, social media, and custom reporting. 
    • Enterprise Plan: From $3,600 p/m for everything in the Professional plan + adaptive testing, predictive lead scoring, and customer journey analytics. 

    Our P2P Score: 4.6

    Website: hubspot.com

    11.Proof

    Proof is another one of the best tools for small businesses.

    You don’t need any coding experience to personalize your site with Proof, and there are a fair amount of valuable features available.

    To start, businesses can personalize text, CTA’s, and images to target specific web visitors and use pre-built templates to make this process easier.

    Proof also delivers A/B testing and reporting to help websites stay ahead of personalization strategies.

    Proof_website personalization tools
    Website: Proof

    Best For

    Small businesses.

    Key Features 

    • Visitor Activity Tracking
    • Behavioral Tracking
    • Live Visitor Count
    • A/B Testing
    • Recent Activity 

    Pros and Cons

    Pros:

    • The basic plan is affordable for small businesses and provides many valuable features.
    • There is loads of support available to configure and use this software.
    • Users say this is a super easy-to-use tool that requires no technical knowledge.

    Cons:

    • The initial configuration can become cumbersome.
    • There aren’t as many integrations as competitors.
    • Proof lacks sophisticated functions. 

    Pricing

    • Free Trial: Access all Proof’s features for 14 days.
    • Basic Plan: $29 p/m, or $24 (billed annually) for 1,000 unique visitors per month, unlimited domains and notifications, A/B testing, conversion analytics, and email support. 
    • Pro Plan: $79 p/m, or $66 (billed annually) for everything in the Basic plan + 10,000 unique visitors per month, live chat support, live visitor count notification, and hot streak notifications. 
    • Business Plan: $129 p/m, or $108 (billed annually) for everything in the Pro plan + 50,000 unique monthly visitors. 
    • Premium Plan: $199 p/m, or $166 (billed annually) for everything in the Business plan + 100,000 unique visitors per month. 
    • Platinum Plan: $299 p/m, or $249 (billed annually) for everything in the Premium + 300,000 unique monthly visitors.
    • Enterprise Plan: Contact Proof for a custom quote. 

    Our P2P Score: 4.4

    Website: useproof.com

    12.Fresh Relevance

    Fresh Relevance is another one of the top choices for mid-level and large companies.

    Offering countless features, Fresh Relevance delivers targeted product recommendations, behavioral targeting, dynamic content, and social proof elements – all personalized to individual web visitors.

    You can deploy personalization strategies across various channels, including email, websites, SMS, mobile apps, and ad campaigns.

     

    Fresh Relevance
    Source: Fresh Relevance

    Best For

    Mid-level to large businesses.

    Key Features

    • Product Recommendations
    • User Targeting
    • Behavioral & Social Targeting
    • Geo-Targeting
    • Data Importing and Exporting
    • Automatic Optimization

    Pros and Cons

    Pros:

    • The customer support is responsive and helpful.
    • Navigating the user interface is seamless and requires no technical knowledge.
    • There are endless personalization options, making this tool extremely valuable for large companies. 

    Cons:

    • You need a basic understanding of HTML, CSS, and Jinja to customize the pre-built templates.
    • Configuring this software takes a lot of time and requires help from the support team.
    • Because there are so many features and functions, some users feel this tool can be a little overwhelming to use. 

    Pricing

    • Contact Fresh Relevance for a custom quote.

    Our P2P Score: 4.5

    Website: freshrelevance.com

    13.Sleeknote

    Sleeknote works with various-sized e-commerce brands in diverse sectors to deliver personalized web experiences.

    With this software, you can create product recommendations, pop-ups, and forms while leveraging real-time geo-targeting and web activity tracking.

    What’s more, Sleeknote supports A/B testing and data management to completely understand every web visitor – businesses can share and view all this data through customized performance charts.

     

    Sleeknote
    Source: Sleeknote

    Best For

    All businesses.

    Key Features 

    • Product Recommendations
    • Form Builder
    • Email Marketing
    • Pre-built Templates
    • Geo-targeting
    • Real-time Activity Tracking
    • A/B Testing
    • Performance Charts 

    Pros and Cons

    Pros:

    • The customization options are robust.
    • There are loads of fantastic pre-built templates to get started.
    • Users say the smart triggers feature is extremely impressive and valuable for lead generation,

    Cons:

    • Websites with loads of monthly traffic will find that this tool can become quite expensive.
    • The onboarding documentation and resources need improvement.
    • It’s not an ideal software for multiple domains and languages. 

    Pricing

    • Free Trial: Access all Sleeknote’s features for 7 days. 
    • Lite Plan: €62 p/m (approx. $67.82), or €49 (approx. $53.60) billed annually for 25,000 visitors per month, gamification, unlimited campaigns, unlimited domains, unlimited support, and all other features. 
    • Basic Plan: €74 p/m (approx. $80.95), or €59 (approx. $64.54) billed annually for everything in the Lite plan + 50,000 visitors per month. 
    • Plus Plan: €143 p/m (approx. $156.43), or €114 (approx. $124.71) billed annually for everything in the Basic plan + 125,000 visitors per month. 
    • Pro Plan: €282 p/m (approx. $308.49), or €225 (approx. $246.14) billed annually for everything in the Plus plan + 300,000 visitors per month. 
    • Premium Plan: €462 p/m (approx. $505.40), or €369 (approx. $403.67) billed annually for everything in the Pro plan + 500,000 visitors per month. 

    Our P2P Score: 4.6

    Website: sleeknote.com

    Final Thoughts

    Web personalization is crucial to ensure you deliver custom experiences targeted at different web visitors and their interests.

    This will help your e-commerce business improve brand loyalty, conversion rate optimization, and user experience. While all the tools we reviewed have proven to offer their own set of benefits, there are a few that stand out.

    For small businesses, we recommend Optimizely as the best choice. This software is easy to use and offers an all-in-one solution to marketing, making it ideal for startups that need a robust solution without complicated functions.

    Next, our top choice for mid-level sites is Yieldify. Out of all the best tools, we choose Yieldify for mid-level sites because this platform offers sophisticated features for personalization across multiple channels, and it provides dedicated account management to get started.

    Finally, for large companies, our #1 choice is Personyze. This software provides all the valuable features businesses need for personalization, in-depth data analytics, fantastic customer support, and hands-on onboarding. Plus, they can customize widgets for different web visitors.

    Frequently Asked Questions

    What are some examples of website personalization?

    A few typical examples of website personalization include implementing specific product recommendations based on web visitors' interest and behavior, creating popups for different stages of the sales funnel, and crafting unique CTA's that target different customer segments.

    How can I make my website more personalized?

    There are many ways to make your website more personalized, but this begins with using the best personalization software. These tools will help you collect, manage and leverage valuable visitor insights to create personalized content, such as pop-ups, CTA's and product recommendations for different audiences.

    What are the best tools for website personalization?

    1. Personyze
    2. Yieldify
    3. Dynamic Yield
    4. Optimizely
    5. Twilio Segment
    6. Notso
    7. VWO
    8. Hyperise
    9. OptiMonk
    10. HubSpot
    11. Proof
    12. Fresh Relevance
    13. Sleeknote

    References

    HigherVisibility: 47 Conversion Rate Optimization Statistics That You Need to Know in 2024

    Idomoo: The ROI of Personalisation – Here’s How It Pays Off

    Outbound: 23 UX Statistics You Need to Know

    Smart Insights: 6 Ways to Increase Conversions with Geo-targeting