Personalization software helps e-commerce customize every aspect of their websites to create a more tailored user experience for each visitor, which means more revenue for you.
In this review, we’ll explore the ultimate tools for customizing the web experience, how they work, which businesses they are best for, the pros and cons of each, how much they cost, and more!
Index
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Quick Comparison: Top Tools for Web Customization
Tools
Key Features
Pricing
Our P2P Rating
Personyze
Campaign Analytics
Customer Segmentation
A/B Testing
Campaign Scheduling
Engagement Tracking
Lead Management
Free Plan
Lite Plan: $250 p/m or $225 (billed annually)
Power Plan: $450 p/m or $412 (billed annually)
Enterprise Plan: $1450 p/m or $1305 (billed annually)
Further below, we will examine these tools for customizing the web experience, their pros and cons, key features, pricing, and our P2P rating!
Web Customization: What Is It and Why Do You Need It?
Web customization is a marketing tactic for creating and delivering customized user experiences for different audience segments. This can include personalized content, product suggestions based on browsing behavior, targeted promotions, or location-based messaging.
In other words, instead of all your web visitors having the same experience while interacting with your website, you can tailor various web components based on each target customer’s specific needs, interests, and past browsing and purchasing behaviors.
Personalization tools’ capabilities are deeply rooted in data analytics and machine learning algorithms tailored to your business, customer data, and customer journey mapping.
There are many advantages for both businesses and web users:
Optimized User Experience
When examining your customer journey mapping, many touchpoints can create a relevant experience, leading to higher customer satisfaction and longer dwell time on site.
For instance, new buyers may get first-buy coupons, while previous shoppers are showcased products they have purchased before or adjacent complementary products.
In fact, according to research by Outbound, almost 80% of customers will search for a different website if they don’t like your UX.
Additionally, 70% of online brands fail because of bad UX, highlighting how important personalization software is.
Increased Conversion Rates
Rather than scrolling through different web pages and products, customized web experiences expose customers to the exact products/services, content, and promotions that satisfy their needs.
Less clicking around ensures customers complete the checkout process without any distractions, ultimately leading to higher conversion rates and sales!
A personalized customer journey is one important tactic to minimize the risk of customers not completing their purchases.
Improved Brand Loyalty
A consistent and efficient shopping experience helps because customers have the peace of mind of knowing they can trust a business to provide the products/services they need, as well as a frictionless customer experience.
A positive UX will have them returning to the same website and developing and growing trust in that business.
For e-commerce sites, improved brand loyalty welcomes opportunities for increased customer lifetime values, higher basket values, and greater reach through word-of-mouth.
Ultimately, this will help businesses skyrocket their bottom lines and establish consistent growth.
These are the top methods to personalize your website in 2025:
Create buyer personas for each customer segment and the respective customer journey mapping
Leverage geo-targeting to determine different buyer locations.
Understand the different devices customers use to browse your website.
Determine how long the average web visitor stays on your web page and the top reasons they drop out of the sales funnel.
Identify aspects that influence customers to abandon their carts.
Define a clear conversion funnel to personalize different experiences based on each stage.
Create personalized deals and coupons and targeted delivery channels.
The 13 Top Choices
1.Personyze
Personyze is a sophisticated software dedicated to customizing the web experience.
Mid-level and large companies can rely on this software for landing pages, pop-up and email personalization tools, A/B testing, push notifications, and social proof features.
Using various data sources, Personyze combines targeting and recommendation algorithms to ensure all your web visitors interact with products and content tailored to their needs.
The targeting features are robust for advanced customization.
Cons:
This tool does have a steep learning curve.
Users say the reporting feature needs improvement.
There could be many more learning resources available to make onboarding easier.
Pricing
Free Plan: Includes 5,000 monthly page views, one domain, three active campaigns, and email support.
Lite Plan: $250 p/m or $225 (billed annually) for 100,000 monthly page views, basic onboarding, unlimited campaigns, mid-level management, and up to two domains.
Power Plan: $450 p/m or $412 (billed annually) for 1 million monthly page views, extensive onboarding, a dedicated account manager, high-level management, up to five domains, and 24/7 phone, chat, and email support.
Enterprise Plan: $1450 p/m or $1305 (billed annually) for extensive onboarding, unlimited campaigns, a dedicated account manager, widgets customization, up to 10 domains, and 24/7 phone, chat, and email support.
As another choice for growing and established businesses, Yieldify has loads of capabilities to ensure you deliver a relevant user experience across multiple channels.
From personalizing your website elements and content to creating a customer-centric email marketing strategy, this software has all the features e-commerce businesses need.
In addition, you can also count on specialized onboarding and fantastic customer support.
Looking for the software that is best for big e-commerce sites? Dynamic Yield is what you’re looking for!
This software provides the features to identify, build, and analyze audiences, target customers based on various factors, such as web activity and location, and deliver relevant content at different touchpoints.
In addition, Dynamic Yield has hundreds of pre-built templates to get started, and you can integrate a wide range of platforms.
Optimizely is a centralized marketing platform that provides an all-in-one solution for small businesses.
E-commerce sites can rely on this software to plan and manage content, data, and audiences, experiment with different strategies to find what works best, and finally, deliver personalized experiences targeting different customer segments.
The user interface is easy to navigate, and while there are extensive features available, this platform is not difficult to learn.
Unlike the other software we’ve looked at, Twilio Segment focuses on collecting, managing, and analyzing customer data to help businesses make customer-driven decisions.
This software is all about data, and mid-level to large companies can leverage its features to unify buyer touchpoints across various channels, create real-time campaigns directed at specific customer segments, and integrate with over 450 marketing solutions.
Accommodating small, mid-level, and large companies, Notso provides solutions to collect, manage, and analyze customer data to develop personalized marketing tactics.
Businesses can access this data via their custom dashboards, perform A/B tests to identify the best strategies, and segment different audiences based on interests and similar factors.
In addition, this data makes it possible to deliver tailored product recommendations, create dynamic product bundles, and so much more.
VWO is a highly sophisticated tool that offers superb real-time features to take personalization to the next level.
While this tool is complicated to get the hang of, there are so many valuable features, which make the steep learning curve worthwhile.
For starters, you can understand customers better through interaction tracking, geo-targeting, heat maps, and behavioral targeting. Businesses can also test various strategies and access all these features for free!
Users feel the real-time personalization features are fantastic.
The available A/B testing functions are robust.
Cons:
This software is expensive for startup and growing businesses.
You need some technical knowledge to use this tool.
The extensions and integrations can occasionally crash.
Pricing
Starter Plan: Includes 10,000 monthly tracked users, unlimited campaigns, a visual editor, a code editor, campaign alerts, traffic source targeting, AI-based recommendations, and email support.
Growth Plan: From $210 p/m (billed annually) for everything in the Starter plan + unlimited experiences, unlimited goals and metrics, an elements library, user type targeting, OS targeting, and email support.
Pro Plan: From $422 p/m (billed annually) for everything in the Growth plan + time-based targeting, user intent targeting, conditional targeting, saved user segments, traffic source report filter, campaign scheduling, and phone support.
Enterprise Plan: From $996 p/m (billed annually) for everything in the Pro plan + widget triggers, campaign activation triggers, behavioral targeting, self-hosting, IP targeting, onboarding, and training, and a dedicated account manager.
If you need a simple yet dynamic B2B personalization suite, Hyperise is the answer!
With this software, small to mid-level businesses can create personalized websites, images, and videos.
To achieve this, Hyperise leverages extensive data based on company information, such as revenue, number of employees, and company sector. You can track visitor IP addresses, pull lead data from your CRM, and use this data to craft personalized emails with no code.
There are hundreds of great templates for images, videos, and landing page designs.
You can expect loads of personalization tools, providing value for money.
There are consistent upgrades to integrations and functions.
Cons:
The learning resources are inadequate and don’t explain how to use the tool very well.
Users say the customer support is not super responsive and needs to be more helpful.
Setting up campaigns is cumbersome and takes a lot of time.
Pricing
Free Trial: Access all Hyperise features for 14 days.
Images Plan: $69 p/m, or $690 per annum, per user for a simple image personalization editor, unlimited image designs, up to five custom images, and 5,000 image views.
+Websites Plan: $99 p/m, or $990 per annum, per user for everything in the Images Plan + code-free personalization, unlimited page personalization, up to 10 custom images, and 10,000 image and website views.
+Videos Plan: $149 p/m, or $1,490 per annum, per user for everything in the +Websites plan + video sales landing pages, up to 15 custom images, and 15,000 images, video, and website views.
OptiMonk is a complete marketing suite that works for businesses of all sizes.
You can reach and convert individual shoppers through personalized messages, offers, visuals, templates, and website elements.
Without coding, e-commerce sites can craft custom landing pages, e-commerce copywriting, forms, and pop-ups while deploying product recommendations aimed at specific target audiences.
There are many pre-built templates to make this easier, and you can set custom conversion goals.
HubSpot is a widely popular marketing software with endless capabilities.
This platform can help businesses generate qualified leads through the powerful online form builder and drive visitors to conversion with chat automation and personalized welcome messages.
Credited to HubSpot’s automated functions, e-commerce businesses of all sizes can save time and resources.
The basic plan is affordable for small businesses and provides many valuable features.
There is loads of support available to configure and use this software.
Users say this is a super easy-to-use tool that requires no technical knowledge.
Cons:
The initial configuration can become cumbersome.
There aren’t as many integrations as competitors.
Proof lacks sophisticated functions.
Pricing
Free Trial: Access all Proof’s features for 14 days.
Basic Plan: $29 p/m, or $24 (billed annually) for 1,000 unique visitors per month, unlimited domains and notifications, A/B testing, conversion analytics, and email support.
Pro Plan: $79 p/m, or $66 (billed annually) for everything in the Basic plan + 10,000 unique visitors per month, live chat support, live visitor count notification, and hot streak notifications.
Business Plan: $129 p/m, or $108 (billed annually) for everything in the Pro plan + 50,000 unique monthly visitors.
Premium Plan: $199 p/m, or $166 (billed annually) for everything in the Business plan + 100,000 unique visitors per month.
Platinum Plan: $299 p/m, or $249 (billed annually) for everything in the Premium + 300,000 unique monthly visitors.
Enterprise Plan: Contact Proof for a custom quote.
Fresh Relevance is another one of the top choices for mid-level and large companies.
Offering countless features, Fresh Relevance delivers targeted product recommendations, behavioral targeting, dynamic content, and social proof elements – all personalized to individual web visitors.
You can deploy personalization strategies across various channels, including email, websites, SMS, mobile apps, and ad campaigns.
Sleeknote works with various-sized e-commerce brands in diverse sectors to deliver personalized web experiences.
With this software, you can create product recommendations, pop-ups, and forms while leveraging real-time geo-targeting and web activity tracking.
What’s more, Sleeknote supports A/B testing and data management to completely understand every web visitor – businesses can share and view all this data through customized performance charts.
There are loads of fantastic pre-built templates to get started.
Users say the smart triggers feature is extremely impressive and valuable for lead generation,
Cons:
Websites with loads of monthly traffic will find that this tool can become quite expensive.
The onboarding documentation and resources need improvement.
It’s not an ideal software for multiple domains and languages.
Pricing
Free Trial: Access all Sleeknote’s features for 7 days.
Lite Plan: €62 p/m (approx. $67.82), or €49 (approx. $53.60) billed annually for 25,000 visitors per month, gamification, unlimited campaigns, unlimited domains, unlimited support, and all other features.
Basic Plan: €74 p/m (approx. $80.95), or €59 (approx. $64.54) billed annually for everything in the Lite plan + 50,000 visitors per month.
Plus Plan: €143 p/m (approx. $156.43), or €114 (approx. $124.71) billed annually for everything in the Basic plan + 125,000 visitors per month.
Pro Plan: €282 p/m (approx. $308.49), or €225 (approx. $246.14) billed annually for everything in the Plus plan + 300,000 visitors per month.
Premium Plan: €462 p/m (approx. $505.40), or €369 (approx. $403.67) billed annually for everything in the Pro plan + 500,000 visitors per month.
Web personalization is crucial to ensure you deliver custom experiences targeted at different web visitors and their interests.
This will help your e-commerce business improve brand loyalty, conversion rate optimization, and user experience. While all the tools we reviewed have proven to offer their own set of benefits, there are a few that stand out.
For small businesses, we recommend Optimizely as the best choice. This software is easy to use and offers an all-in-one solution to marketing, making it ideal for startups that need a robust solution without complicated functions.
Next, our top choice for mid-level sites is Yieldify. Out of all the best tools, we choose Yieldify for mid-level sites because this platform offers sophisticated features for personalization across multiple channels, and it provides dedicated account management to get started.
Finally, for large companies, our #1 choice is Personyze. This software provides all the valuable features businesses need for personalization, in-depth data analytics, fantastic customer support, and hands-on onboarding. Plus, they can customize widgets for different web visitors.
Frequently Asked Questions
What are some examples of website personalization?
A few typical examples of website personalization include implementing specific product recommendations based on web visitors' interest and behavior, creating popups for different stages of the sales funnel, and crafting unique CTA's that target different customer segments.
How can I make my website more personalized?
There are many ways to make your website more personalized, but this begins with using the best personalization software. These tools will help you collect, manage and leverage valuable visitor insights to create personalized content, such as pop-ups, CTA's and product recommendations for different audiences.
What are the best tools for website personalization?
