Pinterest Marketing has huge potential, and those doing it right are seeing great rewards. Often overlooked in social media marketing, Pinterest is a popular platform with over 478 million monthly active users. It is also the second most visited platform in the United States!
However, marketing on Pinterest works a little differently from other social media platforms like Instagram and Facebook, and you need to know how to do it right if you want to see meaningful results. And that is where a Pinterest marketing agency comes in with all the expertise and experience needed to make a wildly successful campaign.
So, what does a Pinterest marketing agency do? What services do they offer? And how do you choose the best one to work with?
There are hundreds of marketing agencies that offer Pinterest marketing services, but not all of them are as good as they claim to be.
To help you cut through the fluff, we’ve rounded up and reviewed the best marketing agencies so you can choose the right fit for your brand.
Pinterest is a popular social media platform with a large user base and high potential for driving sales. However, Pinterest differs greatly from other social media platforms at its core.
First, Pinterest focuses more on inspiration and discovery than social interaction.
While users can follow each other and comment on pins, the platform’s primary purpose is to allow users to discover and save ideas rather than to connect with friends and family.
Pinterest has a relatively even split of users across generations, with baby boomers making up the largest percentage of users; but Gen Z users are on the rise.
In terms of gender, there is a 60-40 split between female and male users, with women making up the largest portion of active users.
A survey conducted by Millward Brown Digital found that 93% of active Pinterest users have used the platform to plan or make a purchase.
This demonstrates the potential for businesses to drive sales through Pinterest marketing! Compared to users on other social media platforms, Pinterest users are also more likely to make a purchase from a business they discover on the platform.
As the platform is focused on discovery and inspiration, it can be a great place to showcase products and ideas in a way that is visually appealing and easy to browse. This provides businesses and marketers with unique opportunities for visual content marketing and e-commerce.
By working with a Pinterest promotional agency, businesses can create and execute a digital strategy that aligns with their goals and targets the right audience, increasing traffic and sales.
To learn more about marketing strategies for Pinterest, check out this video by Anastasia Blogger:
Pinterest is a social media platform that allows users to discover and save ideas related to their interests. As a visual bookmarking platform, individuals and businesses often use it to discover and save ideas for fashion, home décor, recipes, wedding planning, and other topics. Pinterest can be a great way for companies to reach and interact with their target audience, increase website visits, and raise brand awareness.
Here are some potential services that a social media marketing agency might offer:
This service involves establishing a business account on Pinterest, verifying the business’s website, and creating and optimizing boards and pins. It also includes implementing best practices for Pinterest SEO, which can help improve the visibility of the business’s content on the platform.
A Pinterest promotional agency can help businesses create and manage Pinterest ads, which are paid placements that appear in users’ feeds and search results.
Moreover, the agency can assist with targeting specific audiences, tracking the success of the ads, and optimizing the ad campaigns for maximum performance. Advertising on Pinterest can be a powerful way for businesses to reach new audiences and drive targeted traffic to their website.
A social media marketing agency can help businesses develop a comprehensive digital strategy for their presence on the platform. This includes identifying the target audience, defining the brand’s Pinterest personality, and determining the most effective types of content to share.
Furthermore, the agency can advise on how to get the most out of the business’s Pinterest account and content to increase traffic and engagement.
The agency can create visually appealing and engaging pins for the business to share on Pinterest. They can also use a scheduling tool to schedule the pins in advance, ensuring a consistent presence on the platform. This can help the business save time and ensure its content is consistently and effectively shared.
The agency can provide regular reports on the performance of the business’s Pinterest account, including metrics such as reach, engagement, and website traffic.
This can help businesses understand the effectiveness of their marketing efforts and make informed decisions about their strategy. It can also provide valuable insights into the interests and behaviors of the business’s target audience, which can inform future marketing efforts.
AGENCY SNAPSHOT
Founded: 2011
Locations: Atlanta, Georgia, USA
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Lyfe Marketing offers services to help businesses increase their brand engagement, traffic, and revenue through Pinterest marketing. Their team specializes in crafting unique copy and analyzing performance data to make data-driven decisions and improve results.
Lyfe Marketing’s team can assist you in using Pinterest to increase brand engagement, drive traffic to your website, and increase revenue. They will collaborate with you to craft unique and compelling copy for your pins to encourage your target audience to engage with your content.
Additionally, their team has expertise in analyzing performance data to make informed decisions and improve your results. Allow Lyfe Marketing to help you maximize your Pinterest marketing efforts.
AGENCY SNAPSHOT
Founded: 2018
Locations: Miami, Florida, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Evestar is a boutique eCommerce marketing agency based in Florida that offers various services, including Pinterest ad buying. The agency was founded by an experienced digital marketing and eCommerce expert who has contributed to the successful transformation of major brands.
For instance, Evestar worked with Noli, a yoga and activewear brand, to increase sales by more than 280% through a combination of Pinterest ads, email marketing, Google Shopping, and Facebook campaigns.
Evestar has established itself as a top eCommerce agency and can assist brands of all sizes achieve their growth goals.
AGENCY SNAPSHOT
Founded: 2005
Locations: Dallas, Texas, USA
Number of employees: 201-500
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Since opening for business in 2005, Thrive Internet Marketing Agency has earned a solid reputation in digital marketing. They have acquired a variety of talents and knowledge over time, including that of Pinterest advertising and marketing.
When working with Thrive on Pinterest marketing for your business, you can expect them to implement data-driven strategies designed to drive traffic and increase sales for your website.
These strategies may include optimizing your ad images to be more eye-catching and effective, using rich pins to provide more detailed information about your products or services, and carefully planning your ad schedule to ensure that your ads are being shown to the right audience at the right time.
Thrive has a track record of delivering successful marketing campaigns for clients ranging from startups to well-established companies. They can help you create a Pinterest marketing strategy that is informed by your goals, budget, market trends, and target audience.
AGENCY SNAPSHOT
Founded: 2006
Locations: Denver, Colorado, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Known and adored by big brands worldwide, Volume Nine is a leading digital marketing agency based in Denver. In addition to being one of the top Google Ads agencies, they are widely renowned for their Pinterest marketing services, having created effective Pinterest ad campaigns for companies in the B2C and B2B sectors.
They are well-known for their Pinterest marketing services and are one of the top Google Ads agencies. Their team has developed successful Pinterest ad campaigns for businesses in both the B2C and B2B sectors. Social advertising campaigns follow a detailed process. First, they identify the key metrics for your advertising campaign.
Then, they conduct a social media audit. Based on the findings, they either refine the existing account or start from scratch. Once the campaigns have been created and launched, the team continuously monitors the results and adjusts to improve advertising campaign performance.
AGENCY SNAPSHOT
Founded: 2007
Locations: Cary, North Carolina; Detroit, Michigan, USA
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Ignite Social Media is a social media strategy agency with offices in North Carolina and Michigan. Since 2007, it has been trusted by brands such as the American Heart Association’s Go Red for Women.
They specialize in helping brands create custom Pinterest marketing plans that focus on creating relevant content and growing their audience rather than just increasing followers.
Their team, which includes social media coordinators and senior digital marketing managers, is known for its flexibility, creativity, transparency, and ability to deliver high-quality, relevant content throughout the entire process, from research to planning to program development.
AGENCY SNAPSHOT
Founded: 2013
Locations: New York City, USA
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Moburst is a leading digital marketing agency focusing on helping brands succeed on Pinterest. With experience working with clients ranging from startups to Fortune 500 companies, Moburst has a track record of creating effective Pinterest marketing campaigns through organic and paid strategies.
They can help you create content that engages and inspires your audience and ensures that your relevant audience finds you and becomes a loyal user.
In addition to their expertise on Pinterest, Moburst strongly focuses on TikTok marketing and can help you create a strategy informed by your goals, budget, market trends, and market segment to expand your reach and outshine your competitors on the platform.
AGENCY SNAPSHOT
Founded: 2015
Locations: Austin, Texas, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Dos Mundos is a Texas-based advertising agency founded in 2015. The company has gained recognition from industry sources such as DesignRush and Clutch and has worked with several well-known clients, including LG, Best Buy, and KitchenAid.
Moreover, Dos Mundos offers a range of services to its clients, including storytelling, consulting, design, and social media marketing. The agency has experience managing social media campaigns across Instagram, Facebook, LinkedIn, and Pinterest platforms.
By combining various marketing strategies and tactics, Dos Mundos helps businesses effectively communicate their brand message and reach their target audience.
AGENCY SNAPSHOT
Founded: 2010
Locations: New York City, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Taktical Digital is a marketing company with a team of expert Pinterest advertising specialists based in New York. They use personalized approaches, data analysis, and collaboration to increase their clients’ brand awareness, sales, and ROI.
When working with Taktical Digital, you can expect a personalized approach.
They prioritize discussion and collaboration to understand your unique brand and its goals. They also prioritize data analysis and continually use this information to improve your marketing campaign. Brands such as WeWork and Artsy trust Taktical Digital to help them succeed.
AGENCY SNAPSHOT
Founded: 2018
Locations: Spokane, Washington, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Ernst Media is a top digital agency specializing in social media marketing. It can help businesses of all sizes with marketing efforts on platforms like Pinterest, Facebook, YouTube, Instagram, LinkedIn, Twitter, and TikTok.
They have also been recognized by industry associations such as Clutch and UpCity as one of the top digital agencies.
In addition to Pinterest, Ernst Media can assist with marketing on various platforms, including Facebook, YouTube, Instagram, LinkedIn, Twitter, and TikTok. They are a great choice if you are interested in a multi-channel approach.
They have the skills and experience to turn your account into a valuable source of leads and sales, and they provide weekly reporting to keep you informed of progress.
AGENCY SNAPSHOT
Founded: 2016
Locations: New York City, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Voy Media is a full-service advertising agency focused on performance. It offers various services, including TikTok ad management and dedicated Pinterest advertising.
The agency’s team has experience working with large Fortune 500 companies and small startups, and it claims to have helped businesses increase their monthly sales from six to seven figures.
In addition to their advertising services, they provide high support with a dedicated account manager and lead strategist for their clients. They are proficient in various Google dialects and deeply understand the internet, making them an appealing brand choice.
AGENCY SNAPSHOT
Founded: 2011
Locations: Atlanta, Georgia, USA
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Sociallyin is a social media and Pinterest marketing agency focusing on providing clients with measurable results. Unlike many other agencies, Sociallyin values creativity and encourages its team to think creatively.
They have a reputation for being able to move quickly and make informed decisions, always putting the success of their clients first.
If you’re looking for an experienced and proactive team to help you with your Pinterest campaign or any other social media marketing needs, Sociallyin could be the perfect fit.
AGENCY SNAPSHOT
Founded: 2020
Locations: Amsterdam, Netherlands
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
MANY is a leading agency that assists brands in their efforts to succeed in short-form content and live streaming. Likewise, MANY offers in-house academy programs to train influential online personalities to become thought leaders in their fields.
They have a proven track record of successful campaigns, including a Minecraft gala event that attracted over 1,500 guests, received over 250,000 views, and raised funds for a mental health charity.
In addition to their expertise in short-form content and live streaming, MANY offers Pinterest marketing services to help brands capitalize on this popular visual platform.
AGENCY SNAPSHOT
Founded: 2015
Locations: Jacksonville, Florida, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Sozoe Creative is a full-service digital marketing agency specializing in design optimization to improve digital presence through visual impact, particularly on Pinterest, where they have a strong track record of success in various campaigns, including promoted pins.
They have a strong track record in marketing on Pinterest, having worked with the platform since its API launch in 2015 and testing hundreds of campaigns for various goals such as lead generation, online retail, and brand awareness.
In particular, Sozoe Creative has extensive experience in promoting pins. They were early adopters, accumulating a wealth of data and managing thousands of dollars in client ad spending. As design is a key focus for the agency, they prioritize design in their approach to Pinterest marketing strategies.
AGENCY SNAPSHOT
Founded: 2018
Locations: Phoenix, Arizona, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
WOA Digital is a full-service digital marketing agency based in Phoenix, Arizona that uses data-driven techniques to assist clients globally with various digital services such as branding, Google Ads, graphic design, PPC, social media, and web design.
In addition to Pinterest advertising, WOA Digital offers advertising services on Facebook, Instagram, LinkedIn, and Snapchat. Before launching social media marketing campaigns, they take the time to understand their clients’ industries, target audiences, and business objectives.
AGENCY SNAPSHOT
Founded: 2015
Locations: Sarasota, Florida, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Divine Social is a Florida-based Facebook marketing agency that offers full-funnel advertising with Pinterest and has worked with industry leaders in the arts and crafts industry, such as Cricut and Blick Art Materials.
According to their website, they were founded in response to demand and specialize in helping clients target high-quality, engaged buyers early in their planning process on Pinterest.
They view themselves as strategic partners in their client’s marketing needs and are willing to craft a comprehensive marketing strategy, including determining the role of paid media. Even though they are not a full-service marketing agency, it offers monthly retainers for its Pinterest advertising services.
AGENCY SNAPSHOT
Founded: 2015
Locations: Las Vegas, Nevada, USA
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
K2 Analytics is a highly respected and highly rated digital marketing agency based in Las Vegas. As a full-service agency, they offer various services to assist businesses in their online marketing efforts. These services include social media marketing, pay-per-click (PPC) advertising, web design and SEO (search engine optimization).
In social media marketing, K2 Analytics has a team of experts who can help businesses maximize their social media accounts. This includes Pinterest, a platform that can be particularly effective for driving traffic and sales for certain businesses.
Moreover, K2 Analytics can help businesses grow their audience on Pinterest, increase user engagement, and ultimately drive more sales through the platform. They have a proven track record of success in utilizing social media platforms to achieve these goals for their clients.
AGENCY SNAPSHOT
Founded: 2017
Locations: London, UK
Number of employees: 11-50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
The Good Marketer, a Pinterest agency, ensures that clients’ brands are prominently displayed at all stages of the purchasing process. The agency can launch a full-funnel campaign within a single platform using careful creative targeting, data-driven strategies, and a comprehensive care strategy to nurture customers and establish brand loyalty.
Additionally, they understand that retargeting a warm or hot audience is up to five times more cost-effective than chasing a cold one. With a lower cost per click than other social media platforms, Pinterest Ads can be used for brands of all budgets.
Finally, the agency’s PPC management specialists ensure clients capture these audiences and maximize their budgets.
AGENCY SNAPSHOT
Founded: 2002
Locations: Istanbul, Turkey
Number of employees: 11
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
DMA is a dependable and stable partner for businesses seeking professional marketing services. It has a wealth of experience in social media marketing, including the emergence and evolution of platforms such as Pinterest.
With a wealth of experience in the paid media marketing industry, including the emergence and evolution of platforms such as Pinterest, DMA is a reliable and stable partner for businesses seeking professional marketing services.
Their team of experts has the knowledge and skills to make and use effective marketing strategies on Pinterest and other platforms to increase brand visibility, drive traffic and sales, and achieve long-term growth.
AGENCY SNAPSHOT
Founded: 2002
Locations: Beirut, Lebanon
Number of employees: 51-200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Icetulip is a Lebanon-based branding, conceptual advertising, and digital media agency. The firm specializes in collaborative, client-driven web development and graphic design solutions, and it collaborates with a wide range of businesses and individuals to create, manage, build, and maintain high-quality marketing solutions.
Icetulip’s approach to all its work is centered on communication as the driving force behind the development of any project. The agency’s ability to produce fresh and dynamic designs while maintaining a unified corporate style helps clients maintain and add value to their brands.
Moreover, Icetulip offers various services, including Pinterest and social media marketing, strategy development, online retail, website design, digital media, architectural visualization, and consulting, to help clients reach their goals. The agency is committed to creativity, original thinking, and the ability to produce something new.
This article covered Pinterest marketing, breaking down everything from why it’s useful to how a social media marketing agency can help you maximize your marketing efforts on this popular platform.
Moreover, we discussed how businesses collaborating with a Pinterest marketing agency can use the platform’s advertising options and develop a targeted marketing strategy to increase traffic and sales.
So, if you’re ready to increase sales and boost your online presence, pick one of these amazing social media marketing agencies.
Pinterest advertising differs from Facebook and Instagram primarily in user intent and content longevity. Pinterest users often search for specific ideas or plan projects, while Facebook and Instagram users focus more on social interaction.
Pinterest content typically has a longer lifespan, with Pins being discoverable long after posting. Additionally, Pinterest ads (Promoted Pins) blend more seamlessly with organic content compared to the varied ad formats on Facebook and Instagram.
Pinterest ads help increase brand awareness by showcasing products or services in a visually appealing format that blends with organic content. These ads appear in users' feeds and search results, reaching people actively seeking inspiration or planning purchases. Pinterest's long content lifespan allows ads to be discovered over time, potentially increasing exposure.
Pinterest ads can be cost-efficient compared to other platforms due to their longer lifespan and targeted audience. The platform's cost-per-click (CPC) rates are often lower than Facebook or Instagram, especially in certain niches. Pinterest's user intent also tends to be more purchase-oriented, potentially leading to higher conversion rates. However, cost-efficiency can vary depending on your industry, target audience, and campaign objectives, so it's important to test and compare performance across platforms.
Statista: Number of monthly active Pinterest users worldwide from 1st quarter 2016 to 3rd quarter 2023
Influencer Marketing Hub: 33+ Mind-blowing Pinterest Stats for 2023
Kaitsta: Why Pinterest Is The Untapped Social Media Platform For eCommerce Businesses?
Digital Journal: Social Networking Advertising Market with Tremendous growth by 2029
Sprout Social: 24 Pinterest stats and facts marketers must know in 2023
TikTok can potentially maximize brand awareness, revenue, and audience engagement. This social chann...
TikTok marketing is booming, and businesses, marketers, and creators need the best TikTok ...
BeReal promotion is the next best thing for brands that want to connect with Gen Z and Millennial au...
Enroll in our free 5-lesson email course today!
Free for limited time only.
We created P2P to provide free resources to brands that believe in the power of peers to promote their service or products.
© 2019 P2P Marketing All Rights Reserved.
