In the dynamic world of digital marketing, where platforms evolve overnight, and audiences continually shift their attention, one key player remains at the heart of connecting brands with consumers: the social media agency.
But which agencies are the best? What can you expect from them, and what services do they offer?
This review delves into the intricate world of social media marketing agencies, with in-depth reviews of all the top agencies.
From full-service giants covering all platforms to niche specialists focusing on channels like TikTok or LinkedIn, we’ll explore what these agencies offer and the unique benefits they can bring to your brand.
With 4.9 billion people active across social media platforms, bouncing between seven different social networks per month, a social media agency is critical to navigating the complex world of digital marketing.
As such, a social media agency’s primary goal is to connect a brand with its current and potential customers. Here’s what you can expect: First, they’ll develop a personalized strategy tailored to your brand and target audience.
This will involve creating engaging content, managing your social media profiles, and potentially running ad campaigns. They will also track results and provide regular reports, allowing you to see the impact of your social media efforts. Ultimately, a social media agency should take the burden off your shoulders and help you achieve your social media goals.
With platforms like Facebook and YouTube having 2.9 billion and 2.5 billion users, respectively, it’s essential for brands to have a strong online presence where their audiences are most active.
AGENCY SNAPSHOT
Founded: 2019
Locations: Austin, Texas, USA
Number of employees: 1-10
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WHY CHOOSE THEM?
Faceplant Creative is an Austin-based agency specializing in data-driven, direct-to-consumer, brand-specific social media marketing.
They focus on paid social creative strategy and ad optimization to enhance return on investment across platforms like Meta, TikTok, Pinterest, and YouTube.
Faceplant Creative differentiates itself with a strategic focus on creating value-adding, engaging content rather than mere product ads, which resonates more with the social audience.
Their capabilities extend beyond UGC and generic animations to include various social ad formats produced in-house.
Their approach involves a dynamic strategy that evolves continually, with a deep dive into brand and audience, testing ad variations, and iterative improvement to hone winning creative strategies.
AGENCY SNAPSHOT
Founded: 2016
Locations: Los Angeles, California, USA
Number of employees: 1-10
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Umbrella is a full-service creative digital agency based in Los Angeles. It caters to ambitious brands that want to enhance their visual content, branding, and digital marketing strategies.
Umbrella integrates data-driven insights and ROI into every aspect of its work, focusing on cohesive storytelling and strong visual aesthetics to create content that generates quantifiable brand interest.
With a foundation built on a wealth of experience in marketing, technology, e-commerce, social media, and fashion, Umbrella prioritizes creating substantial brand narratives that people are eager to engage with, emphasizing both strategy and aesthetics in their campaigns.
AGENCY SNAPSHOT
Founded: 2001
Locations: Indianapolis, Indiana, USA
Number of employees: 11-50
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Firebelly Marketing is a dedicated social marketing agency with accolades for creating meaningful social connections.
They concentrate exclusively on social media and cover all aspects, from organic and paid content to influencer collaborations and comprehensive content creation.
Firebelly’s commitment is evident in its strategic approach to creating and managing standout content.
Their focus on driving results through engaging design, strategic advertising, and influencer partnerships makes them a preferred choice for brands looking to boost their social media impact.
Clutch has recognized Firebelly as a top agency globally. It stands out for its singular focus and success in enhancing brand presence on various social platforms.
AGENCY SNAPSHOT
Founded: 2008
Locations: New York City and Los Angeles, USA; plus 17 other global locations
Number of employees: 1000-5000
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We Are Social is a globally recognized socially-led creative agency with a presence across 19 offices worldwide, including New York City and Los Angeles.
Following their 2023 merger with The Narrative Group, they have fortified their position as a cultural powerhouse in social media.
Specializing in reaching hyper-fragmented subcultures, We Are Social leverages earned-led brand experiences to create buzz and drive viral results, making authentic connections to spark online and offline conversations.
We Are Social’s unique approach combines brand voices with real-time, culturally relevant campaigns that resonate within various subcultures.
Their strategy goes beyond creating noise, focusing on sparking genuine conversations that translate into measurable outcomes for brands
AGENCY SNAPSHOT
Founded: 2008
Locations: Los Angeles, Miami, New York City, USA; Montreal and Toronto, Canada; London, UK; Paris, France; and Singapore
Number of employees: 11-50
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InBeat is a North American micro-influencer agency focusing on creating high-impact global marketing user-generated content (UGC) for brands.
They have demonstrated expertise in driving significant views to new collections for fashion brands, slashing CPAs, and generating creative assets through a network of over 16,000 micro-influencers.
Their approach encompasses a full suite of influencer marketing services, including discovery, negotiation, and strategic campaign execution tailored to the needs of each client.
InBeat specializes in working with micro-influencers, who tend to have much lower costs per engagement than macro-influencers. These influencers offer a more engaged audience and potentially better ROI for brands.
AGENCY SNAPSHOT
Founded: 2011
Locations: Atlanta, Georgia, USA
Number of employees: 51-200
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Sociallyin is a social media-focused agency that deeply integrates social strategies into its clients’ business models.
Based in Atlanta and founded in 2011, the agency is reputed for its collaborative approach. It allows clients to actively participate in crafting solutions that drive engagement, leads, and revenue growth.
Sociallyin offers a fresh marketing perspective with a result-driven strategy, enhancing businesses’ social reach and growth.
Their success stories, such as the campaign for Nikon, showcase their capability in content production and influencer marketing, generating significant online presence and engagement for their clients.
AGENCY SNAPSHOT
Founded: 2007
Locations: Global presence with headquarters in Boston, Massachusetts, USA
Number of employees: 201-500
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Acceleration Partners is a leading marketing agency recognized for changing the approach to brand marketing.
They focus on creating transparent and authentic relationships that lead to real consumer connections, measured in outcomes rather than outputs.
Positioned as the leader in partnership marketing, they provide sustainable and scalable programs, helping brands diversify their marketing portfolios and shift towards outcome-based tactics in partnership marketing.
Acceleration Partners is renowned for driving exceptional outcomes by building genuine partnerships across various marketing tactics.
Their approach to partnership marketing provides a scalable and profitable alternative to conventional, overpriced marketing channels.
AGENCY SNAPSHOT
Founded: 2015
Locations: Los Angeles and 11 locations across the USA; Toronto, Canada; and London, UK
Number of employees: 11-50
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Influicity stands out with its swift execution, highly creative solutions, and ease of partnership, making it a highly recommended global marketing agency for those looking to leverage social media and influencers to achieve their marketing objectives.
Influicity is renowned for driving tangible business outcomes through modern marketing strategies.
They blend creativity, technology, and data to ignite viral appeal and asymmetric demand for their clients, making them an excellent choice for brands seeking to amplify their presence in the social sphere.
Their approach is highly praised for their ability to adapt high-level strategies across diverse channels, including launching platforms like TikTok and showcasing their social marketing adeptness.
AGENCY SNAPSHOT
Founded: 2014
Locations: Irvine, California; New York; Austin, Texas, USA; London, UK; Toronto, Canada; and Sydney, Australia
Number of employees: 51-200
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Directive Consulting is celebrated for its innovative strategies and dedication to clients’ growth. It boasts a notable investment in marketing R&D and a holistic focus on the customer lifecycle.
Their independence and marketer-driven approach, free from the constraints of media conglomerates, make them a compelling choice for tech companies looking to scale their revenue through advanced marketing techniques.
Their team of search marketing professionals ensures regular communication and implements strategies to deliver tangible results.
Directive’s understanding of enhancing online presence across platforms like Google, Bing, and social media, combined with a niche focus on the tech industry and data-backed marketing strategies, positions them as an ideal partner for tech companies aiming for social and branding growth.
AGENCY SNAPSHOT
Founded: 2013
Locations: San Diego, California, USA
Number of employees: 51-200
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WHY CHOOSE THEM?
Established in 2013, Ignite Visibility is recognized as a premier full-service digital marketing agency based in San Diego, CA. We deliver effective digital marketing solutions focusing on a high-touch customer experience and results.
This dedication has earned them a place as one of the most awarded agencies in the industry and a spot on the Inc. 5000 list for six consecutive years.
They specialize in multichannel digital strategy, SEO, paid media, social media, creative, email, PR, and CRO, utilizing proprietary forecasting systems to ensure businesses meet their goals.
Ignite Visibility sets itself apart by relentlessly focusing on goals, forecasting, innovative strategy, and customer success.
They provide a unified cross-channel marketing strategy driven by best-in-class creativity, thought leadership, and a strong focus on relationship-building and quality service.
AGENCY SNAPSHOT
Founded: 2008
Locations: Ontario, Canada
Number of employees: 11-50
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WHY CHOOSE THEM?
Ignite Digital sets itself apart by focusing on dedicated teams for each service line, user-friendly reporting, and responsive customer service.
Their approach includes machine-learning software, a partnership with major platforms like Google, Facebook, and Microsoft, and a promise of real-time communication, ensuring clients receive a personalized and results-driven experience.
Ignite Digital, founded in 2008, has transformed from a modest beginning to a prominent digital marketing agency with comprehensive services.
With a dedicated team for each service they offer, including SEO, paid ads, website design, and social management, they provide a strategic advantage to brands looking to enhance their online presence.
The agency emphasizes putting clients’ brands in front of their customers with effective digital strategies and promising significant growth and new revenue streams.
AGENCY SNAPSHOT
Founded: 2014
Locations: Montreal, Canada
Number of employees: 11-50
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WHY CHOOSE THEM?
Social Media 55 is an agency that prides itself on precise and eloquent digital marketing and social management strategies.
They specialize in creating targeted campaigns across various social platforms to help brands achieve substantial growth, awareness, and strategic goals, solidifying their reputation as a go-to agency for businesses seeking to enhance their online presence.
Social Media 55 is distinguished by its comprehensive approach. It offers a full spectrum of digital marketing services tailored to each brand’s unique voice and message.
Their dedication to aligning a brand’s vision with its business objectives and their multi-platform expertise set them apart as an agency capable of delivering consistent, top-tier campaign results.
AGENCY SNAPSHOT
Founded: 2010
Locations: San Francisco and Los Angeles, California, USA; and Vancouver, Canada
Number of employees: 51-200
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WHY CHOOSE THEM?
RNO1 is an agency that champions game-changing brands in tech, AI, and commerce through agile design and digital experience.
With unique subscription models like Retrn for Blockchain and DeFi and Ryde for modern commerce brands, they’ve positioned themselves as partner for future-first companies.
Their work with clients like Shift Markets and Cloud Apartments showcases their ability to deliver growth across various digital platforms and experiences.
Their clients have been acquired by notable brands like Airbnb, Ericsson, and Cox, and they’ve partnered with industry leaders such as Amazon and HubSpot.
AGENCY SNAPSHOT
Founded: 2014
Locations: Carlsbad and Toronto, Canada
Number of employees: 11-50
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WHY CHOOSE THEM?
Digital Ink crafts compelling business narratives that speak volumes, creating stories that resonate and leave a lasting impression.
Originating from their success with BOSS magazine, they wield storytelling to drive business success, making them a potent ally for social media marketing.
Digital Ink stands out for its ability to create engaging stories and design strategies that elevate businesses in the digital realm.
Their comprehensive service offerings and proven track record of responsiveness and creativity make them a distinguished choice for businesses aiming to strengthen their online presence.
AGENCY SNAPSHOT
Founded: 2016
Locations: Toronto and Guelph, Canada
Number of employees: 1-10
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WHY CHOOSE THEM?
The Emms is a marketing agency based in Toronto and Guelph, Ontario, Canada. It specializes in helping startups and small—to medium-sized enterprises achieve their business objectives.
The agency offers various services, including branding, website development, and comprehensive marketing campaigns.
With a strategic focus on creating purposeful communications and fostering long-term client relationships, The Emms provides tailored marketing solutions that are innovative and results-oriented. It caters to a diverse international clientele across multiple industries.
The Emms distinguishes itself with a 360 approach to marketing, embedding strategy, messaging, media, project management, and measurement all under one roof.
The Emms caters to businesses looking for end-to-end services, focusing on achieving tangible goals and fostering purposeful communication.
AGENCY SNAPSHOT
Founded: 2014
Locations: Montreal, Canada
Number of employees: 1-10
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WHY CHOOSE THEM?
MARKÉTIKA is a millennial-run, process-driven digital marketing agency that serves the needs of forward-thinking brands across North America.
MARKÉTIKA, a digital-native agency, is known for its effective combination of creativity and analytical rigor. It aims to make digital advertising work as hard as the brands it serves.
Their approach is deeply rooted in digital-first strategies, offering various services.
Focusing on everything from marketing consultation and “scrollytelling” to comprehensive online advertising campaigns across multiple platforms like Facebook, Google, and YouTube.
AGENCY SNAPSHOT
Founded: 2018
Locations: Toronto, Canada; and Kyiv, Ukraine
Number of employees: 11-50
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WHY CHOOSE THEM?
AdTribe is a performance marketing agency that has been making waves since its inception in 2019.
With a particular focus on social media marketing, AdTribe has demonstrated an impressive ability to generate substantial revenue for its clients through adept management of advertising campaigns across various platforms.
They stand out for their adaptability, having expanded their advertising services to include Google, Pinterest, TikTok, and Snapchat, especially in the face of the challenges presented by the iOS 14 update.
AdTribe’s commitment to its client’s growth showcases its resilience and dedication to client satisfaction. The company aims to serve over 100 ongoing clients with excellent advertising services.
They are not just a marketing agency but a dedicated partner focused on delivering growth and profitability for each client.
AGENCY SNAPSHOT
Founded: 2013
Locations: Melbourne, Victoria; Sydney, New South Wales; and Brisbane, Queensland, Australia
Number of employees: 51-200
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WHY CHOOSE THEM?
Megaphone Marketing emerges as a leader in digital marketing, boasting a decade-long journey of growing businesses through innovative strategies and a proactive approach.
The agency has cultivated a reputation for delivering measurable growth and exceptional customer service by continually adapting and leading trends.
This is reflected in their strong client testimonials and a portfolio of successful campaigns.
Their passion for the work and collaborative spirit further ensure that every project receives the tailored attention it deserves.
They are about creating ads and growing businesses digitally with a proven track record of success.
AGENCY SNAPSHOT
Founded: 2016
Locations: Sydney, Australia
Number of employees: 1-10
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WHY CHOOSE THEM?
SAVV Digital started its journey in 2016 as a forward-thinking digital agency. Initially, it focused on PPC before evolving into a full-spectrum digital capabilities agency.
Their continuous pursuit of excellence and creative mindset ensure that their clients stay ahead of the curve, making them an excellent choice for digital marketing needs.
They distinguish themselves by partnering exclusively with businesses that provide superior products and services, impacting society positively.
By handling both marketing and technology aspects, SAVV Digital allows clients to concentrate on developing their products and services.
They are committed to building world-class customer experiences and driving brand awareness, online traffic, and sales to meet business goals.
AGENCY SNAPSHOT
Founded: 2021
Locations: Brisbane, Australia
Number of employees: 1-10
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WHY CHOOSE THEM?
Swish Creative Studio, based in Australia, is dedicated to creating, building, and maintaining brands through innovative design and strategic execution.
With a boutique team that is continuously innovating, they offer a comprehensive array of services, including social marketing, web development, advertising, photography, and videography, to bring client visions to life and assist in business growth.
Swish Creative Studio is distinguished by its boutique approach. It provides personalized attention and a hand-picked team of highly skilled professionals tailored to each project.
Their commitment to innovation and quality makes them a smart investment for businesses looking to enhance their brand and digital presence.
AGENCY SNAPSHOT
Founded: 2012
Locations: San Diego, California, USA; Sydney, Australia; and Amsterdam, Netherlands
Number of employees: 501-1,000
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WHY CHOOSE THEM?
Mavlers is a full-service digital marketing agency that began with a modest team and has impressively grown to include over 1000 professionals globally.
With a client-centered approach that revolves around executing disruptive marketing strategies and leveraging cutting-edge technology, Mavlers has delivered over 90,000 projects.
They emphasize strategy execution expertise tailored to scaling up marketing efforts and bringing strategies to life, thus ensuring significant growth for businesses.
Mavlers promises full attention to projects, whether they’re one-off tasks or needing a dedicated team to drive consistent results for marketing campaigns.
Their ability to deliver space-age marketing solutions, commitment to client growth, and flexibility make them a compelling choice for businesses looking to scale up their digital marketing efforts.
AGENCY SNAPSHOT
Founded: 2011
Locations: Sydney, Australia
Number of employees: 11-50
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WHY CHOOSE THEM?
Heard Agency, based in Sydney, Australia, is a full-service boutique agency known for its strategic and agile approach to marketing and advertising.
With eight years in the industry, Heard Agency specializes in creating distinctive brands that stand out in the market, unearthing insights, and achieving award-winning results.
Their services encompass everything from strategy, design, media, and video production to 3D virtual tours, all executed in-house.
The agency prides itself on being responsive and fast-acting, ensuring that clients’ businesses maximize revenue opportunities and smash sales targets.
Heard Agency’s distinctive combination of strategic insight, creativity, and responsiveness makes them a powerful partner for brands looking to significantly impact a crowded market.
Their commitment to delivering the greatest outcomes from start to finish and their diverse in-house capabilities set them apart as a versatile and results-driven agency.
AGENCY SNAPSHOT
Founded: 2018
Locations: Bath, England, UK
Number of employees: 51-200
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Opting for The Social Shepherd means partnering with a passionate team that takes pride in delivering ROI-focused results, with a commitment to transparency and proactive industry insight.
The agency, which Zoe and Jack founded, takes pride in its no-nonsense, results-driven approach and has a team of over 50 committed social, creative, and performance marketers behind it.
The Social Shepherd has differentiated itself in the digital marketing space by focusing on tangible results, namely return on investment (ROI), and has established a culture of transparency and honesty in its operations.
Their philosophy is to treat client businesses as their own, ensuring that the rapid pace of social platform trends never leaves their clients behind.
Their proactive nature means they not only respond to industry changes but anticipate them, providing clients with cutting-edge social strategies that are effective and innovative.
AGENCY SNAPSHOT
Founded: 2019
Locations: Amsterdam, Netherlands; New York, USA; and Bali, Indonesia
Number of employees: 11-50
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Flatline Agency, established in Amsterdam, is a global disruptor in custom development and design experiences.
As an end-to-end production and marketing partner, they pride themselves on beginning where others stop, offering scalable and future-proof digital products.
With roots in Amsterdam’s vibrant De Pijp area, Flatline Agency has established itself as a creative hub. It has expanded its influence to New York and Bali, showcasing a commitment to work-life balance and global reach.
Flatline Agency stands out for its high-quality, fast delivery of custom development and design experiences. It leverages cutting-edge techniques to produce scalable, future-proof digital products.
Their distinguished clientele and international presence with offices in Amsterdam, New York, and Bali reflect their capability to handle global-scale projects and deliver exceptional results.
AGENCY SNAPSHOT
Founded: Not Specified
Locations: Salzburg, Austria, with additional offices around the world
Number of employees: 201-500
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LOOP stands out as a cutting-edge lead agency with a digital-first ethos. It explores the intersections of design, technology, and digital brand building for top-tier brands.
With a team of 400 digital experts, they employ data-driven marketing strategies to help their bold clients establish a unique presence in the digital age.
Over recent years, their outstanding team has executed remarkable and innovative projects for internationally recognized high-profile brands like Puma, Audi, Breitling, Red Bull, and numerous others.
With a lack of a sales team, LOOP pledges a commitment to excellence and care for client projects. They are equipped to handle the full spectrum of digital challenges with a creative edge and strategic thinking that caters to modern, connected consumers.
If you want to learn how to market on social media yourself, check out this video by Simplilearn to do just that.
When diving into the world of digital marketing with a social media agency, understanding the cost is crucial.
The cost is not one size fits all; it varies and depends on several variables, including the agency’s expertise, the services you need, and the number of social networks you intend to use.
Businesses typically invest between $4,000 and $7,000 per month in social media management, which covers marketing and advertising across one or more networks.
For those looking to outsource, monthly costs for social media management companies can range from $900 to $20,000.
If you prefer consultation, rates for social media consultants hover around $75 to $500 per hour.
The best agency in the USA or the best agency worldwide might not always be the right fit for every business, especially if you’re a smaller enterprise or a solo influencer.
This is where boutique social promoters might better serve you, offering a more personalized approach that could be more cost-effective.
If you’re an influencer or a brand looking for specialized services, a social agency for influencers might offer tailored packages to suit your specific needs.
For small businesses, seeking out a niche agency for small business might yield more targeted results and budget-friendly options.
Lastly, asking for a detailed quote is essential when considering agency pricing. Also, ensure there are no hidden fees.
Transparency from the outset will help you budget effectively and understand exactly what you’re getting for your investment.
The cost of partnering with an agency is variable. But knowing what you need and what you’re willing to invest in can guide you to the right agency.
Social media companies are indispensable for brands aiming to strengthen their online presence and engage effectively with audiences.
These agencies adapt strategies to align with the shifting digital landscape, ensuring that a brand’s online activities resonate with current and potential customers.
Agencies range from full-service firms offering extensive strategies across various platforms to niche companies focusing on specific social channels or personalized services for smaller businesses and influencers.
A brand’s specific needs and budget considerations should guide the selection process, ensuring a partnership that aligns with its objectives and amplifies its digital marketing efforts.
Social media advertising agencies offer a powerful one-two punch: their expertise in the ever-changing social media landscape and data-driven strategies can elevate your brand, while content creation, ad management, and community engagement take the reins, freeing you up to focus on core business areas. Ultimately, they can deliver measurable results and a strong return on investment. A boutique social media agency may provide a more personalized and targeted approach, especially for niche markets or smaller businesses. They often craft customized strategies that cater to specific audience segments, providing focused attention and potentially more cost-effective solutions. If you're considering a boutique agency for your social media needs, our full article offers further insights into making the right choice. Determining the right social media marketing agency pricing involves understanding the range of services offered, the agency's expertise, and how their work aligns with your business goals. It's important to request detailed quotes and ensure pricing transparency to avoid unexpected costs. For a comprehensive look at how pricing structures work and what to expect from your investment, the full article provides valuable information. Social media marketing is crucial because it offers massive reach, targeted engagement for brand building and loyalty, all at a relatively low cost. Plus, valuable data helps you optimize campaigns to drive sales and conversions.Frequently Asked Questions
What are the benefits of working with a social media advertising agency?
Why might a boutique social media agency be a better fit for my business?
How can I determine the right social media marketing agency pricing for my business?
Why is social media marketing so important?
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