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13 Best Software for Partner Relationship Management to Excel in 2024 [Review]

By Adrienne Bosch Last updated: 20 minute read Marketing Tools

If you’re a partner manager starting a new referral, reseller, or affiliate program (or if you just need a better partner portal for your current partner ecosystem), you know how hard it is to choose the best tool for overseeing partner relationships!

You need your tool for PRM to seamlessly integrate into your team’s daily workflow and make managing your partner ecosystem simpler, more efficient, and more profitable.

Thankfully, there are dozens of great partner relationship management tools that do just that!

The problem is there are so many different options, each with a different range of features, integrations, and pricing. Choosing the best PRM for your needs is challenging, to say the least.

To make it easier, we have curated a quick guide to partner management and a list of our detailed software reviews of the best PRM tools!

Whether you’re a growing start-up, small business, or fully-fledged enterprise, this review is for you!

Right, let’s get straight to it:

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    Quick Comparison: 13 Best Software for Handling Partner Relationships

    This is a quick comparison of the top PMR tools so you can see an apples-to-apples comparison of their pros and cons, pricing, and our review scores (scroll down for the full reviews, including key features and independent review site scores):

    Best 13 Partner Relationship Management Software

    Pros & Cons

    Pricing

    Our P2P Rating 

    Kiflo

    • Pros

    • Easy to use

    • A good UX

    • A great feature-to-price ratio

    • Cons

    • No free version

    • Fewer features than other tools

    • Free Trial (14 days)

    • $149,00/month

    4.5/5

    Everflow

    • Pros

    • A great support team

    • Reliable tracking

    • Robust set of features

    • Cons

    • No free version

    • Rather expensive

    • Starter: $750.00

    • Everflow Plus: $1,995.00

    5/5

    Allbound

    • Pros

    • Quickly scale partner marketing

    • Streamlined and automated processes

    • Analytics are accurate

    • Cons

    • No free version

    • Doesn't offer affiliate tracking

    • $2000,00/month

    4.5/5

    PartnerStack

    • Pros

    • Simple UI

    • Smooth Integration

    • Vast Network of Partnerships.

    • Cons

    • No free version

    • Expensive

    • $1000,00/month

    4.5/5

    PartnerPortal.io

    • Pros

    • Simple UI

    • On the cheaper end

    • Direct partner messaging services

    • Cons

    • Adding partners can be complicated

    • Can’t give partners tracking links

    • Free: $00,00/month

    • Plus: $399,00/month

    • Enterprise: $999,00/month

    4/5

    Tune

    • Pros

    • Easy CRM tracking

    • Fraud prevention technology

    • Connect Tech Stack

    • Cons

    • Smaller network

    • Usability needs improvement

    • Free Trial (14 days)

    • Bootstrap: $599,00/month

    • Network Plans: $899,00/month

    • Scale: $1500,00/month

    4.5/5

    Partnerize

    • Pros

    • Advanced Automation

    • Simple invoice procedure

    • Extensive capabilities

    • Cons

    • Confusing UI

    • Lack of customizable options

    • Quote upon request

    4/5

    Elioplus PRM

    • Pros

    • Everything is customizable

    • Access to all features for one price

    • Affordable

    • Cons

    • No in-app messaging

    • No affiliate network

    • Free version

    • $298,00/month

    3.5/5

    Salesforce PRM

    • Pros

    • Great tracking capabilities

    • Efficient marketing management systems

    • Add sales pipelines

    • Cons

    • Can’t track leads through the pipeline

    • UI isn’t as clean

    • $10,00/month

    • $25,00/month

    • Quote on request

    4.5/5

    ZINFI

    • Pros

    • User friendly

    • Immense visibility

    • Fast load time

    • Cons

    • Portals not mergeable

    • No global search

    • Quote on request

    4.5/5

    ‎Impartner PRM

    • Pros

    • Integrated SFDC

    • Great customer service team

    • User friendly

    • Cons

    • Rather expensive

    • No affiliate network

    • Free trial (14 days)

    • Starting at $2000,00/month

    4/5

    Partnerhub

    • Pros

    • Large number of tools

    • User friendly

    • Intuitive layout

    • Cons

    • No commissions payout services

    • Marketplace search could be improved

    • Free version

    • Quote on request

    4.5/5

    Impact

    • Pros

    • Used by many companies

    • User friendly

    • Supports CRM integration

    • Cons

    • 12-month contracts

    • Custom integrations can be tedious

    • Quote on request

    4.5/5

    What is Partner Relationship Management?

    Partner relationship management (PRM) refers to all the tasks and processes involved in coordinating and managing any partner program, which includes everything from recruiting partners to engaging and nurturing those relationships to assessing performance and ongoing program optimization.

    The aim of partner relationship management is to drive growth and revenue for both parties by making it easier to monitor performance, share information and communicate and collaborate.

    What’s Partner Relationship Management Infographic
    Source: Affise

    You can think of PRM as CRM (customer relationship management) for your partners instead of your customers.

    As a partner or affiliate manager, you need to know where each partner or affiliate stands, at any given time, in terms of how they’re performing for you and how well your program is performing for them.

    Partnerships must be mutually beneficial to be successful and sustainable in the long run.

    Good PRM, using good PRM software, is how you keep tabs on those mutual benefits and how you can improve outcomes for both parties, for each individual partner.

    Partner relationship management is a highly competitive space (as of 2020, the market was worth $54.82 billion worldwide) and nurturing partner relationships effectively is essential for success.

    Check out this video by HCL Technologies to learn more about partner relationship management and what it involves:

     

    Summary: What is Partner Relationship Management?

    Partner Relationship Management (PRM) refers to the ways a business manages it’s partnerships with the second and third party entities that promote or sell its products. It encompasses all the processes and software tools used to facilitate, monitor and manage partnerships with other businesses or individuals that the vendor uses to sell their products or services.

    What is Partner Management Software?

    PMS is an all-in-one solution for managing partner relationships. Your PMS functions as a partner portal and a program management tool in one.

    Using a tech stack of different tools to carry out various tasks and processes for your partner management can work, and there are many tools available to use, but they seldom work together seamlessly.

    PMS, on the other hand, is designed to address all your needs so you can manage your program from beginning to end in one place.  

    Note that the terms partner management software (PMS) and partner relationship management (PRM) are often used interchangeably when it comes to partner management tools.

    Common Features of PRM Software - Image via Workspan
    Image: Workspan

    What Does Partner Management Software Do?

    PMS is an all-in-one solution designed to help partner managers with all aspects of PRM to:

    • Streamline identifying and recruiting the best partners for the program;
    • Automate the onboarding process to simplify it and reduce paperwork;
    • Give partners easy access to resources such as brand kits and product/brand knowledge base;
    • Provide a centralized communication system for all partner activity and one-on-one communication to simplify relationship building;
    • Function as a portal for partners to see their results and monitor their progress within your program;
    • Provide a consolidated program management tool for partner sales/activity tracking, engagement tracking, performance, and reward tracking, and commission pay-outs and reporting;
    • Give you access to the data and insights you need to optimize your program as a whole and help individual partners achieve better results;
    • Make running new or customized campaigns with specific partners easier; and 
    • Provide a centralized platform to manage partners at scale.

    Different PRM/PMS software offers different features to help partner managers achieve the above, but the overall aim is to make running a partner program easier, even if you have a huge number of partners around the world.

    Summary: What is PRM Software and What Does It Do?

    Partner management software (PMS) is an all-in-one PRM solution designed to streamline every aspect of the partner program. This includes identifying and recruiting partners, the onboarding process, providing information and resources, monitoring activity and tracking progress, deploying campaigns, keeping partners engaged, tracking partner commissions and pay-outs, and analytics and reporting to optimize the program as a whole and individual partners within the program.

    13 Best Software for Handling Partner Relationships

    1. Kiflo

    Kiflo is a cutting-edge PRM program for small and medium-sized businesses. With their easy-to-use platform, educational materials, and top-notch support, you can quickly build and grow your partner network.

    Kiflo helps you grow your brand recognition, sales footprint, and customer base by helping you get the most out of your affiliate, referral, and reseller partners. They have the all-in-one solution you need to get the most out of your partner programs, like syncing with your CRM and keeping an eye on your leads and deals.

    Partner Relationship Management Tools - Screenshot of the Kiflo Homepage

    Key Features

    • Role-Based Permissions
    • Individual Portals
    • Marketing Material Bank
    • Broad Workflows
    • Action Tracking

    Kiflo Integrations

    • Zapier

    Pros & Cons

    Pros

    • Easy to use
    • Useful features
    • A great feature to price ratio
    • A good UX

    Cons

    • No free version (free trial only)
    • Fewer features than some other tools

    Review Site Scores

    G2: 4.8/5 – 60 reviews

    Capterra: 5/5 – 3 reviews

    Pricing

    • Standard: $149,00/month
    • Free Trial: (14 days)

    Website: kiflo.com

    2. Everflow

    Make use of the affiliate program software with the world’s highest user ratings and reviews.

    Everflow manages, tracks, and optimizes all customer marketing activities, including affiliates, events, influencers, in-app, media buying, referrals, and strategic alliances.

    What’s more, Everflow is trusted by over 800 international brands, including DoorDash, Gabb Wireless, Harley-Davidson, Sephora, and Skillz.

    Partner Relationship Management Tools - Screenshot of the Everflow Homepage

    Key Features

    • Payout Customization
    • Multiple Marketing Channels
    • Data Visualizations
    • Affiliate Network
    • Single-Touch Attribution

    Everflow Integrations

    • Open access API
    • Weebly
    • BigCommerce
    • Shopify
    • SamCart
    • Bold
    • Plumrocket
    • io
    • Recharge
    • Salesforce
    • Segment (Twilio)
    • InfusionSoft
    • HubSpot
    • Konnektive
    • 29Next
    • Precog
    • WebforceHQ
    • Tipalti
    • Stripe’
    • MassPay
    • Veem
    • Giftcloud
    • Clickbank
    • Invoca
    • ActiveProspect
    • Unsubcentral
    • IPQS
    • Anura
    • Docusign
    • Ezepo
    • Optizmo
    • Publisher Discovery
    • Clean.io
    • SMSEdge
    • Billoid
    • Behamics
    • Lead Prosper
    • Gorgias
    • 24Metrics

    Pros & Cons

    Pros

    • A great support team
    • Reliable tracking
    • Robust set of features

    Cons

    • No free version
    • Rather expensive

    Review Site Scores

    G2: 4.8/5 – 123 reviews

    Capterra: 4.8/5 – 38 reviews

    Pricing

    • Starter: $750.00/month
    • Everflow Plus: $1,995.00/month

    Website: everflow.io

    3. Allbound

    Allbound helps businesses grow their partner programs and keep track of progress. Additionally, this powerful PRM platform gives relationship managers complete control over their initiatives. It helps with everything from partner onboarding to training and engagement.

    Allbound also has a portal that can be customized so that your partners can log in and get all the information they need to market your business’s products or services effectively.

    In addition to the self-service site for partners, you will also get a partner marketing dashboard. This can be used to evaluate your partner program’s success and determine your return on investment.

    Partner Relationship Management Tools - Screenshot of the Allbound Homepage

    Key Features

    • Partner Onboarding
    • Partner Co-Selling & Deal Management
    • Role-Based Permissions
    • Action Tracking
    • Broad Workflows

    Allbound Integrations

    • SSO
    • SFDC
    • HubSpot
    • Pipedrive
    • Zoho
    • Sugar
    • Tango Card
    • Salesforce
    • Netsuite (premium)
    • Dynamics (premium)
    • Freshworks (premium)

    Pros & Cons

    Pros

    • Quickly scale partner marketing
    • Streamlined and automated processes
    • Analytics are accurate

    Cons

    • Fewer filtering options than other tools
    • Lack of customization in dashboard
    • Doesn’t offer affiliate tracking
    • No free version

    Review Site Scores

    G2: 4.5/5 – 223 reviews

    Capterra: 4.9/5 – 19 reviews

    Pricing

    • Standard: $2000,00/month

    Website: allbound.com

    4. PartnerStack

    PartnerStack is a leading platform for establishing partnership channels. However, it is tailored to businesses providing software as a service to other companies (SaaS).

    One of the things that makes this one of the best PRM solutions is that it lets you use different channels to keep in touch with people.

    Their platform helps B2B companies find resellers, influencers, affiliates, and agencies, among other types of partners.

    Likewise, of all the product designs in this field, PartnerStack’s is the most simple, clean, and easy to understand.

    Partner Relationship Management Tools - Screenshot of the PartnerStack Homepage

    Key Features

    • Automated Partner Recruitment
    • Custom Onboarding
    • Exact Payout Timings

    PartnerStack Integrations

    • PartnerStack API
    • Salesforce
    • HubSpot
    • Recurly
    • Pipedrive
    • Stripe
    • Slack
    • Changebee
    • Google Sheets
    • And most other marketing, sales, and business intelligence tools

    Pros & Cons

    Pros

    •  Easy to use interface
    • Smooth integration process
    • Marketplace to promote programs
    • Vast network of partnerships

    Cons

    • Price is near the top of the range for PR software
    • You can’t directly contact potential marketplace partners through the platform
    • Individuals can’t use the dashboard reporting to look at more detailed SaaS metrics
    • No free version

    Review Site Scores

    G2: 4.8/5 – 515 reviews

    Capterra: 4.9/5 – 83 reviews

    Pricing

    • Standard: $1000,00/month

    Website: partnerstack.com

    5. PartnerPortal.io

    PartnerPortal.io is a website that software companies and agencies can use to manage their partners.

    Moreover, PartnerPortal.io lets you keep track of your onboarding partners, register leads, give out commissions, make co-marketing materials, send messages, and do much more.

    Likewise, PartnerPortal.io can also be used regularly by your partners as a helpful partner portal and a PRM solution, all in one.

    Partner Relationship Management Tools - Screenshot of the PartnerPortal Homepage

    Key Features

    • Deal Registration
    • Tracking
    • Automation
    • Payments
    • Metrics/Analytics
    • Resource Center
    • Custom Styles & Domain
    • Announcements

    PartnerPortal.io Integrations

    • Salesforce
    • HubSpot
    • Crossbeam
    • Quickbooks
    • Stripe
    • PayPal

    Pros & Cons

    Pros

    • Easy-to-use interface
    • Simple design
    • On the cheaper end
    • Free version
    • Direct partner messaging services

    Cons

    • Adding partners can be complicated
    • Can’t give partners tracking links

    Review Site Scores

    G2: 4.5/5 – 35 reviews

    Pricing

    • Free:$00,00/month
    • Plus: $399,00/month
    • Enterprise: $999,00/month

    Website: partnerportal.io

    6. Tune

    With the help of Tune, a partner marketing management platform, a company can easily automate the process of choosing, onboarding, and activating strategic business partners.

    Their PRM platform is used by many well-known companies, such as Nord VPN, Shopify, Groupon, and others. This is because they let their clients build a unique partner experience.

    The Tune platform will help you work faster and build trust with the people you work with to make money faster.

    Partner Relationship Management Tools - Screenshot of the Tune Homepage

    Key Features

    • Customization of Partners Program
    • Tracking & Analytics
    • Partner Management Tools
    • Lead Management

    Tune Integrations

    • Tune API
    • RudderStack
    • Adjust
    • AppsFlyer
    • Branch
    • Kochava
    • Singular
    • Tipalti
    • Segment
    • TrackingDesk
    • Invoca
    • TrafficGuard
    • wecantrack
    • 24metrics
    • SMSEdge
    • AnyTrack
    • Item8
    • SOOMLA
    • Voonix
    • And many, many more

    Pros & Cons

    Pros

    • Easy tracking method for CRM
    • Using Open API, you can connect your technology stack
    • Excellent fraud prevention technology

    Cons

    • Doesn’t have a robust affiliate network
    • Your customer success manager won’t help you with your scale plan
    • Smaller network
    • Usability needs improvement

    Review Site Scores

    G2: 4.2/5 – 114 reviews

    Capterra: 4.6/5 – 62 reviews

    Pricing

    • Free Trial: 14 days
    • Bootstrap: $599,00/month
    • Network Plans: $899,00/month
    • Scale: $1500,00/month

    Website: tune.com/partners

    7. Partnerize

    Partnerize is yet another excellent platform for managing collaborations. This platform supports a complete system that automates all of your time-consuming tasks. Moreover, the platform is simple to comprehend and utilize.

    Partnerize was founded in 2010 to make tracking, calculating, and paying partners easier. It is a SaaS-based automated platform that provides you with some things you can apply right away to improve your business in the long run.

    Partner Relationship Management Tools - Screenshot of the Partnerize Homepage

    Key Features

    • Guiding On-Boarding
    • Easy Growth Tracking
    • Customizable Plans
    • Email Updates
    • Cookieless Tracking

    Partnerize Integrations

    • Partnerize API
    • AppsFlyer
    • Branch
    • Button
    • Firebase
    • Publisher Discovery
    • RewardStyle
    • Sideqik
    • Zine
    • Anura
    • Brandverity
    • Cybba
    • Salesforce
    • Magento
    • RevLifter
    • Shopify
    • WordPress
    • UpSellit
    • Adobe
    • Google Analytics
    • Google Data Studio
    • Adobe DRM
    • Google Tag Manager
    • Tealium
    • Search Ads 360

    Pros & Cons

    Pros

    • Advanced automation
    • Simple invoice procedure for partners
    • Extensive capabilities

    Cons

    • Confusing UI
    • Lack of customizable options
    • Pricing not available

    Review Site Scores

    G2: 4.0/5 – 3 reviews

    Capterra: 4.5/5 – 73 reviews

    Pricing

    • Quote upon request

    Website: partnerize.com

    8. Elioplus PRM

    Elioplus PRM is a free partner relationship management software for managing relationships with partners. Further, it was made specifically with B2B SaaS businesses in mind.

    Elioplus lets you supercharge your partner network by encouraging partners to register deals, distribute leads, maintain your content, and communicate in real-time, as well as giving them access to a wide range of other features.

    Elioplus PRM Homepage
    Source: Elioplus PRM

    Key Features

    • Deal Management
    • Integrated CRM capabilities
    • Lead Distribution
    • Custom Role Permissions
    • Lead management

    Eliopius PRM Integrations

    • Custom Integrations
    • Salesforce
    • HubSpot
    • Microsoft Dynamics CRM
    • All CRMs that offer API integration

    Pros & Cons

    Pros

    • Everything is customizable
    • Access to all features for one price
    • Affordable

    Cons

    • No in-app messaging
    • No affiliate network

    Review Site Scores

    G2: No reviews yet

    Capterra: 4.2/5 – 11 reviews

    Pricing

    • Free version
    • Standard: $298,00/month

    Website: elioplus.com/prm-software

    9. Salesforce PRM

    Businesses can keep track of customer relationships and interactions using the cloud-based Salesforce PRM Platform. This software is a place where customer data, communications, and interactions with customers can all be managed in one place.

    Likewise, it lets businesses control how they talk to their customers and how connected they are to those customers.

    Salesforce PRM Homepage
    Source: Salesforce PRM

    Key Features

    • Business Process Management
    • Simple Integration System
    • Partner Profile Management
    • Sales Pipeline Integrations

    Salesforce PRM Integrations

    • Salesforce APIs
    • Zapier, Tableau + more than 2500 standard integrations

    Pros & Cons

    Pros

    • Great tracking capabilities
    • Efficient marketing management systems
    • Add sales pipelines

    Cons

    • Can’t track leads through the pipeline
    • UI isn’t as clean as it could be

    Review Site Scores

    G2: 4.2/5 – 15,489 reviews

    Capterra: 4.4/5 – 17315 reviews

    Pricing

    • Basic: $10,00/month
    • Standard: $25,00/month
    • Quote on request

    Website: salesforce.com

    10. ZINFI

    ZINFI is one of the best partner relationship management software that offers a solution for unified channel management (UCM). It enables a channel-selling organization to take an integrated strategy by coordinating channel policies.

    Also, it makes channel programs and internal staff who help the partner base and external partner users more efficient. It also automates company operations and channel sales to make a worldwide channel that works well and makes money.

    Partner Relationship Management Tools - Screenshot of the Zinfi Homepage

    Key Features

    • Opportunity Management
    • Individual Portals
    • Microsite Management
    • Partner Engagement
    • Search Marketing

    ZINFI Integrations

    • Custom integrations for just about everything
    • Salesforce appexchange
    • Microsoft
    • Zoominfo
    • Sugar CRM

    Pros & Cons

    Pros

    • User friendly
    • Immense visibility
    • Fast load time

    Cons

    • Portals not mergeable
    • No global search

    Review Site Scores

    G2: 4.8/5 – 234 reviews

    Capterra: No reviews yet

    Pricing

    • Quote on request

    Website: zinfi.com

    11.Impartner PRM

    Impartner is a platform that aids businesses in managing and following up on their partnerships.

    Furthermore, it enables enterprises to track and gauge the success of their collaborations. It enables partners to manage their relationships in a single location. Numerous functionalities are available on the platform.

    What’s more, partners can manage their relationships and enhance communication, agreements, and cooperation with the aid of relationship management tools.

    Partner Relationship Management Tools - Screenshot of the Impartner Homepage

    Key Features

    • Opportunity Management
    • Individual Portals
    • Microsite Management
    • Partner Engagement
    • Shared Calendar

    Impartner PRM Integrations

    • Salesforce
    • Microsoft Dynamics 365
    • HubSpot
    • Pipedrive
    • Zoho
    • Custom CPQ Integrations
    • Custom 3rd Party App Integrations

    Pros & Cons

    Pros

    • User friendly
    • Modules with integrated SFDC
    • Great customer service team

    Cons

    • Rather expensive
    • No affiliate network

    Review Site Scores

    G2: 4.6/5 – 284 reviews

    Capterra: 3.5/5 – 2 reviews

    Pricing

    • Free trial: (14 days)
    • Starting at: $2000,00/month

    Website: impartner.com

    12. Partnerhub

    For leading SaaS and digital agencies, Partnerhub is a first-of-its-kind free partner relationship management software for managing collaborations. Digital agencies and tech platforms may locate, evaluate, install, and activate as many partnerships as they can handle using Partnerhub.

    In a similar way, Partnerhub helps find partners, activate them, stay in touch with them, work together on projects, share documents, give one-time awards, send automated messages and alerts, and keep track of referrals. Most of Partnerhub’s customers think of it as a one-stop shop for their program’s success.

    It also integrates with the most popular CRMs and marketing automation tools.

    Partner Relationship Management Tools - Screenshot of the PartnerHub Homepage

    Key Features

    • Lead Submission
    • Partner Engagement
    • Live Co-Marketing
    • Webinars
    • Closed-Won Deal Capabilities

    Partnerhub Integrations

    • Salesforce
    • HubSpot
    • Pipedrive
    • Slack
    • Custom Integrations

    Pros & Cons

    Pros

    • User friendly
    • A large number of tools
    • Intuitive layout

    Cons

    • No commissions payout services
    • Marketplace search could be improved

    Review Site Scores

    G2: 5/5 – 12 reviews

    Capterra: No reviews yet

    Pricing

    • Free version
    • Quote on request

    Website: partnerhub.app

    13. Impact

    Impact was started in 2008 by a small group of people with a lot of experience in partnership marketing.

    In reality, Impact makes it easier to work with partners and manage media. It was made for advertisers who want a better affiliate marketing platform. Impact is a complete automation platform that handles all aspects of customer service, such as tracking, nurturing, and connecting with customers.

    Impact Homepage
    Source: Impact

    Key Features

    • Partner Interaction Tracking
    • Partner Engagement
    • Fraud Protection
    • Solid Migration Assistance
    • CRM Integrations

    Impact Integrations

    • API/Custom Integrations
    • Adobe Commerce (Magento)
    • Adjust
    • AppsFlyer
    • Bannerflow
    • BigCommerce
    • Bold
    • Branch
    • Button
    • Changebee
    • Clarisights
    • Ecwid
    • Elevar
    • Invoca
    • Kochava
    • HubSpot
    • LearnUpon
    • LiveRamp
    • mParticle
    • Recharge
    • Rockerbox
    • Rokt
    • RudderStack
    • Salesforce
    • Segment
    • Shopify
    • Shoplazza
    • Singular
    • Squarespace
    • Stripe
    • Tealium
    • The Search Monitor
    • Traffic Guard
    • WordPress
    • Zoho Commerce

    Pros & Cons

    Pros

    • User friendly
    • Used by many companies
    • Supports CRM integration

    Cons

    • 12-month contract
    • Custom integrations can be tedious

    Review Site Scores

    G2: 4.6/5 – 521 reviews

    Capterra: No reviews yet

    Pricing

    • Quote on request

    Website: impact.com

    How to Choose the Best PRM Software?

    Choosing the best PRM tools for your business comes down to identifying exactly what you need it to do for your program and then choosing the PMS that will best meet those needs.

    Your PRM software must also integrate with the important systems you’re using already, such as your CRM or marketing automation software.

    PRM software offers a wide range of features, capabilities, and integrations, so it’s important to choose wisely to get the most value from your investment.

    Here are some things to consider when you’re comparing PRM software to find the best fit for your business:

    1. Features: Look for PRM software that has a comprehensive set of features that address your unique needs. Sometimes less is more – avoid paying for features you don’t need by identifying exactly what you need your PMS to do for you and comparing your options based on those features.
    2. Pricing: There are many, many PRM tools to choose from, so consider pricing carefully and take advantage of free plans and free trials to understand how well it will work for you before you make a long-term commitment.
    3. Integrations: Choose a PRM that integrates easily with the systems you’re already using so that your processes are as seamless as possible.
    4. Ease of Use for You: Partner management is complex enough without having to navigate complicated or unintuitive software. Choose an option that is easy to use and has a short learning curve. Bonus if they offer great ‘how to’ resources and support.
    5. User Experience for Partners: Look for PRM tools that are easy to use for your partners as well as for you. Their user experience is important and will impact the overall success of your partnerships significantly.
    6. Customer Support: All software has problems at some point, no matter how good it is or how correctly you use it. Look for PRM software that offers great customer support and will be able to help you promptly when you need it (24hr support or business hours support in your time zone).
    7. Tracking, Analytics and Reporting Capabilities: Choose a PRM tool that can track everything you need for effective program management and automation, as well as the metrics you need to measure for campaign optimization at the program and individual partner levels. The more robust your tracking, analytics, and reporting are, the more control you will have over your program and its performance.

    What Are the Benefits of PRM Software?

    Using a dedicated partnership management solution or PRM software for your partner program has many significant benefits, regardless of your organization’s size.

    Benefits of PRM Program Include:

    • Streamlined partner program management and communication
    • Improved partner engagement and relationships
    • Increased partner loyalty
    • More effective partner onboarding and training
    • Better co-marketing and easier partner collaborations
    • Easy access to program data, analytics, and reporting
    • Improved user experience for partners
    • Higher partner sales and revenue
    • Increased partner revenue and better ROI
    • Customization of campaigns for specific partners is simpler
    • Information from the partner program can be integrated into other business systems, such as CRM, management, or accounting software

    What is the Difference Between CRM and PRM Software?

    In the simplest terms, CRM is for your Customers, the people who buy your product/service; and PRM is for  your Partners, the people who help you promote or sell your product/service.

    The main difference between CRM and PRM software us that they’re designed to be used for different purposes because CRM and PRM are different practices and require different software capabilities:

    Customer relationship management (CRM) refers to the strategies, methods, and technologies used to evaluate and manage relationships with a business’s customers. CRM tools act as a centralized solution for customer communication and support, as well as lead management and data relating to customer actions and interactions. The aim of CRM is to improve how a business interacts with its customers and nurture customer relationships.

    Whereas;

    PRM refers to the methods and strategies used to manage a business’s relationships with its partners, such as affiliates or referral partners, resellers, or distribution partners. It relies on using a PMS to manage individual partner relationships and the network of partners as a whole. PRM program is a centralized platform for communication, engagement, performance tracking and commission pay-outs, sales enablement/knowledge base access, and analytics and reporting to optimize the partner ecosystem.

    Wrapping Up on Partner Relationship Management Software

    That’s all there is to it!

    Now you know precisely what partner relationship management is, why it’s essential, and which tool is best.

    To get started, pick the PRMS that best fits your company and budget, and get to building and maintaining those partnerships!

    Frequently Asked Questions

    What is a partner relationship management tool?

    PRMS, which stands for "Partner Relationship Management Software", is a group of technologies that businesses use to streamline, improve, amplify, and strengthen the business processes they have with their indirect partners in order to grow together. Read the full review to learn more about Partner Relationship Management, and the best PRM tools to use.

    Why do you need a PRM?

    By using a PRM platform, you can make sure that you have access to all of the training and enablement content your channel partners need to do well. You can set up a repository to make it easy to find training materials, videos, datasheets, and other helpful materials. Read the full review to learn more about what good Partner Relationship Management involves, and find the best PRM software to use.

    What are PRM software's benefits?

    PRM software helps enterprises and other large organizations keep track of their partnerships. Some of its benefits are better partner engagement, better partner marketing and co-marketing, more partner sales, more partner revenue, a higher return on investment, and better communication and collaboration. Read the full review to learn what good Partner Relationship Management software provides, and which PRM software tools are the best.

    References

    Affise: What is Partner Relationship Management? Here’s Everything You Need to Know

    Grand View Research: Partner Relationship Management Market Size Forecasts, 2021 – 2028

    TechTarget: What is data management and why is it important?