13 Best Content Strategy Agencies to Boost Your Content ROI in 2023 [Updated]

Countless brands launch a blog and social media channels and then produce and promote content without a strategic plan.

This is a common but HUGE mistake.

Producing quality and targeted content takes a lot of time. Assuming you can’t lose with this content isn’t the right way to look at content production.

So, unless you’re investing as much time in strategizing content as you are promoting it, you’re missing out on the power of strategic content creation and promotion!

There’s an enormous amount of content produced daily. We’re talking about 4.4 million blog posts published every day, and 95 million posts a day Instagram alone.

And if you want to cut through all this noise and stand out from your competition, you need a well-defined content strategy to achieve your content marketing goals.

Content can be your best-performing channel for ROI. Companies with blogs generate almost 70% more leads than companies without, and we know that quality content can generate profit years after it’s published.

The best way to go about this is to outsource your content strategy. Content strategy agencies have experts with vast experience working with brands like yours. These experts know what your audience wants and the best top growth-driven content strategy practices.

We’ve helped you by reviewing content marketing strategy agencies and showcasing the ultimate 13 content strategy agencies in 2023.

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    The Importance of Developing Content Strategy 

    Rather than creating and promoting content without a predetermined content strategy, successful content marketing relies on a sound strategy. 

    But when we talk about a content strategy, we’re not only referring to content you see on blogs or web homepages. We’re also talking about content strategies for email marketing, social media marketing, and video marketing. 

    A content strategy defines and maps out what content you plan to use, where you plan to promote it, and how you’ve tailored it to your audience. 

    To develop a high-level content strategy, top content marketing agencies take these steps:

    • Define content goals: To develop a content strategy that works, you need to define goals for your brand. Of course, ultimately you want high conversions, loads of leads, loyal customers, and insane brand awareness. But that’s not realistic all at once. Work with your agency to develop SMART goals to start your content strategy. 
    • Define your audience: How successful your content strategy depends on how well you tailor your efforts to your buyer personas. You wouldn’t be able to achieve your goals (even with a frickin’ good strategy) if you’re marketing content to the wrong audience. Your agency will know how to perform high-level research to develop buyer personas. 
    • Determine the best platforms to market your content: After determining your buyer personas and content goals, choose where to promote your content. Understanding your buyers will tell you this. You’ll pick platforms they’re most active on. 
    • Develop a buyer’s journey: Map out your sales and marketing funnels to determine which content works best at different stages of the buyer’s journey. For example, your audience may benefit from informative content at the consideration stage of the buyer’s journey. 
    • Leverage data to influence your strategy: A good content marketing agency will know what data to use for your content strategy. You’ll need data on your audience, website, marketing challenges, and current market position. 
    • Repurpose your content: There are many ways to repurpose your content to save you the time and resources of creating new content. For instance, if you notice one of your videos is performing well, you may choose to write several blog articles on that topic. 

    Content Strategy Benefit for Businesses

    And if you’re still wondering how developing a content strategy can help your business, these statistics are sure to convince you:

    • Using a content strategy makes it easier for 60% of marketers to evaluate their sales performance. HubSpot
    • Content marketing generates three times more leads than other digital marketing efforts. Without a content strategy, brands can’t leverage this advantage to the fullest. First Page Strategy
    • 65% of successful content marketers use a documented content strategy. First Page Strategy 

    Now that you know how a content strategy works and why you need one, let’s look at how to calculate content ROI:

    Summary: The Importance of Developing Content Strategy

    Content strategy is vital for brands to determine and plan what content is best to engage and convert their audience, how to use this content and the best digital spaces to promote their content. For a successful content strategy brands need to:

    1. Define their goals
    2. Define their target buyers
    3. Determine the best promotion platforms
    4. Develop a buyers journey
    5. Use accurate data and insights
    6. Repurpose content

    Source: Latasha James

    How to Calculate Content ROI

    Calculating content ROI is imperative to evaluate how successful your content strategy is. To calculate your ROI, start by understanding your goals for every piece of content you publish. Do you want that blog or social post to generate subscribers, sales or signups, etc.? Define your goals to accurately understand how much ROI you’ve generated from a specific piece of content.

    Here’s a general formula for how you’d calculate ROI:

    Content ROI for content strategy agencies
    Source: blog.parse.ly

    Now with a goal for the content’s ROI you’re calculating, you can be more specific. For example, let’s say you invested $400 in one blog article to generate subscribers.

    From this blog post, you gained $2000 worth of subscribers.

    So, if we refer to the formula above, you’d subtract your return ($2000) and your investment ($400) and divide it by your investment ($400).

    This would give you an answer of 4, which you would multiply by 100 to get an ROI of 400%.

    Because you have a goal for the ROI calculation for every piece of content you produce and promote, you can understand how each piece of content impacts your revenue and not just your entire content strategy overall.

    It’s important to note that when you’re calculating the ROI of your content, you need to set specific goals and then assign a monetary value to each goal (e.g. how much a lead/signup/follower/like or comment is worth) to be able to use the formula above.

    You also need to factor in all the costs, including promotion and distribution, and not just the production of your content when you assign the investment amount.

    How We Selected the Top Content Strategy Agencies

    When choosing the best content strategy agencies below, these are the factors we considered:

    • Case studies: We’ve looked at the case studies of the agencies below. Do the same when choosing yours. An agency’s case studies determine how effective its content strategy services are. Plus, case studies also show what fields agencies have expertise in and how they can help your brand. 
    • Range of content marketing services: Besides content strategy, businesses need additional services for successful content marketing. Agencies should also offer services like email marketing, social media marketing, and content auditing. 
    • Depth of content strategy expertise: You can’t opt for an agency that’s going to develop a content strategy and leave it there. Your agency must have the expertise and services to see your strategy through and measure it. The content strategy agency you choose must lead your brand to success. 
    • Experience: In terms of how experienced a content strategy agency is, we considered how long they’ve been around and the extent of the brands they’ve helped. Choose an agency with the experience to deliver a tailored and foolproof content strategy.
    • Team Expertise: It’s vital to work with an agency with an expert team. Whether your chosen agency works with experienced freelancers or digital marketers, the team must have experience. 

    Summary: How We Selected the Top Content Strategy Agencies

    To choose the best content strategy agencies consider:

    • Agency case studies
    • The range of content marketing expertise available
    • The depth of content strategy expertise
    • Agency experience
    • Team expertise

    13 Best Content Strategy Agencies 

    1.The Content Bureau

    Content Bureau Logo

    The Content Bureau

    Orinda, USA

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2000

    Location: Orinda, California, USA

    Number of Employees: 14

    KEY SERVICES

    • B2B content strategy
    • Web copy
    • Blog articles
    • eBooks
    • Guides
    • Playbooks
    • Whitepapers
    • Email newsletters

    NOTEWORTHY CLIENTS

    • Adobe Systems
    • eBay
    • Royal Bank of Canada

    WHY CHOOSE THEM?

    Choose this content strategy agency if you’re a B2B company looking for an agency specializing in content marketing and nothing else. The Content Bureau can manage all your content marketing strategies, from content strategy development to measuring your performance. 

    Having been around for over two decades, The Content Bureau has racked up quite a name. Focusing on everything for B2B content marketing, this agency has solutions for content strategy development, blog writing, email marketing content, and web copy. This agency follows a four-step process to help your brand deliver audience-centric and high-level researched expert content. And, The Content Bureau has achieved impressive results for world-famous B2B brands, like eBay, PayPal, and Adobe. Whether you want an engaging, conversion-driven blog or captivating email marketing content, this agency has a solution.

    Content Bureau Agency
    Source: Content Bureau Agency

    2.Kuno Creative

    Kuno Creative Logo

    Kuno Creative

    Lorain, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2000

    Location: Lorain, Ohio, USA

    Number of Employees: 56

    KEY SERVICES

    • Content strategy
    • Content writing
    • SEO
    • Marketing automation
    • Paid media
    • Native advertising

    NOTEWORTHY CLIENTS

    • Digital Guard Force
    • Ingenico
    • Hyrell

    WHY CHOOSE THEM?

    Kuno Creative is an excellent choice for businesses looking for more than just content strategy development and content marketing. If you want an agency to support your brand through SEO, video marketing, influencer marketing, and paid media too, Kuno Creative has what you need.

    Kuno Creative is a popular content marketing agency with experience in various sectors. Brands in technology, healthcare, B2B, B2C, and education have benefited from Kuno Creatives’ services. This content strategy agency can do more than develop and implement a conversion-focused content strategy. Kuno Creative will optimize your content for higher SEO rankings, create the best content for successful paid ads and develop web content that converts. Using their expert email and content marketing services, Kuno Creative worked with a healthcare company to achieve an email open rate of 32% and a click-through rate (CTR) of 8.6%.

    Kuno Creative agency
    Source: Kuno Creative

    3.Brafton

    Brafton Logo

    Brafton

    Boston, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Boston, Massachusetts, USA

    Number of Employees: 149

    KEY SERVICES

    • Content strategy
    • Social media strategy
    • PPC ad strategy
    • Email marketing strategy
    • Inbound consulting strategy
    • Blog writing
    • SEO
    • eBooks
    • Business copy

    NOTEWORTHY CLIENTS

    • Preply
    • Rubbermaid
    • Phone Ninjas

    WHY CHOOSE THEM?

    Small, mid-level, and large companies should choose Brafton for all their content marketing and content strategy efforts. If you’re looking for a content strategy agency to support you with blog content, email marketing content, social media marketing, and video marketing content, look no further than Brafton.

    Brafton has a wide selection of content strategy services. Firstly, Brafton can develop the best content strategies for successful email, social media, inbound and content marketing. Secondly, this agency can also determine the best content production and promotion for videos, websites, and lead generation tactics like eBooks and whitepapers. Third, Brafton has achieved exceptional results for the brands they’ve developed content strategies for. For GMP, Brafton secured over 50 first-page rankings on Google. Additionally, this agency increased blog traffic for Phone Ninjas by 60%.

    Brafton_agency
    Source: Brafton Agency

    4.Dear Content

    Dear Content Logo

    Dear Content

    Barcelona, Spain

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Barcelona, Catalonia, Spain

    Number of Employees: 2 – 10

    KEY SERVICES

    • Content strategy
    • Content writing
    • Social media marketing
    • Multi-lingual SEO content
    • Media relations

    NOTEWORTHY CLIENTS

    • Undisclosed

    WHY CHOOSE THEM?

    Dear Content has the expertise to help small B2B businesses with all their content strategy, writing, and promotion efforts. This agency will help develop a content strategy aimed at your target audience while finding the best approaches and platforms to promote it. You can also rely on Dear Content to help you develop media relations through press releases and announcements.

    Let’s flip back to B2B content strategy agencies for a minute and talk about Dear Content. What’s great about this agency is that it focuses on core content marketing agency services and nothing else. As a result, Dear Content helps B2B brands develop tailored content strategies, write the content for these strategies and then promote it to engage and convert your audience. If you need an agency that doesn’t come with all the bells and whistles and takes a specialized and expert approach to content strategy services, Dear Content is what you need.

    Dear content
    Source: Dear content

    5.S&G Content

    S&G content marketing logo

    S&G Content

    Miami, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2010

    Location: Miami, Florida, and New York City, USA

    Number of Employees: 16

    KEY SERVICES

    • Content strategy
    • Blog writing
    • Social media content
    • eBooks
    • Quizzes
    • Whitepapers
    • Infographics
    • Paid media
    • Social media marketing

    NOTEWORTHY CLIENTS

    • JWA
    • Shrimp and Grits Kids
    • Mimoco

    WHY CHOOSE THEM?

    S&G is an award-winning content marketing agency that provides services for specialized content strategy. Small and mid-level companies should pick this agency if they have large volumes of content that need to be developed and distributed. S&G also provides services to amplify your content through organic and paid media while stimulating your online reputation with PR services.

    S&G handles all the content strategy efforts and tactics for small and mid-level companies. This creative content agency can develop pretty much any form of content from infographics and eBooks to blog articles and whitepapers. If your entire digital marketing campaign heavily relies on content production and promotion. S&G can help you. Adding to their services, S&G offers video production and marketing services and digital PR marketing strategies.

    S&G agency
    Source: S&G agency

    6.Camp Creative

    Camp Creative Logo

    Camp Creative

    Berkeley, USA

    Our Score

    4.2

     

    AGENCY SNAPSHOT

    Founded: 1999

    Location: Berkeley, California, USA

    Number of Employees: 22

    KEY SERVICES

    • Content strategy
    • Content writing
    • SEO
    • Audience segmentation
    • Content analytics
    • Social media marketing
    • Mobile marketing
    • Buyer persona development

    NOTEWORTHY CLIENTS

    • HeartFlow
    • Foundry 31
    • Bay Alarm

    WHY CHOOSE THEM?

    Camp Creative lives up to its name and offers expert creative content strategies for small, mid-level, and established businesses. You can count on this agency to do much more than content strategy and content marketing. Camp Creative will help you define your buyer personas to fuel a results-driven content strategy and source the best social platforms to promote your content.

    “The Right Message to the Right Person at the Right Time”, is what Camp Creative strives for and achieves time and time again. Camp Creative offers a wide range of creative content services to help your brand deliver the perfect message to engage your audience. This agency will help you strategize and develop content for lead generation, brand awareness, and conversion rate optimization (CRO). Through expert SEO, Camp Creative will ensure targeted buyers find your content and take your desired actions.

    CampCreative_content strategy agency
    Source: Camp Creative

    7.New North

    New North Logo

    New North

    Frederick, USA

    Our Score

    4.6

     

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Frederick, Maryland, USA

    Number of Employees: 1000

    KEY SERVICES

    • Content strategy
    • Content writing
    • Social media marketing
    • SEO
    • Paid media
    • Lead nurture

    NOTEWORTHY CLIENTS

    • Swift Systems
    • LoyalTap
    • StoneMor Partners

    WHY CHOOSE THEM?

    New North is a B2B content strategy and marketing agency unlike any other. This agency offers everything B2B companies need to develop a content strategy, promote content and measure their performance. You can also use New North’s services to find the best social platforms to market your content and tailored tactics to nurture your leads.

    Looking at another B2B content strategy and marketing agency, New North provides more than the typical agency offers. B2B businesses can trust New North to define content strategies targeted at their ideal buyers and create all the content required to make their strategies work. New North will also optimize your online reputation through social media marketing and SEO. Plus, New North has a signature framework to balance short-term opportunities with a long-term strategy. With this strategy, New North strives to achieve 30 objectives for your brand within 90 days.

    NewNorth Agency
    Source: New North

    8.Influence & Co.

    Influence and Co Logo_content strategy agencies

    Influence & Co.

    Columbia, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2011

    Location: Colombia, Missouri, USA

    Number of Employees: 89

    KEY SERVICES

    • Content strategy
    • Content audit
    • SEO
    • Email marketing
    • Social media marketing
    • Guest content
    • Blog content
    • Infographics
    • Case studies

    NOTEWORTHY CLIENTS

    • ProSource
    • Contingent
    • Ascend Venture Capital

    WHY CHOOSE THEM?

    Choose Influence & Co. if you’re a small or mid-level company looking for an agency specializing in content strategy and marketing. This agency offers typical content marketing agency services, and that’s it. But this isn’t bad because if you’re looking for a specialized set of services to help you strategize, develop and promote content, this agency is perfect.

    Influence & Co. is all about helping small and mid-level companies gain influence over their target buyers through tailored content. This agency will help you develop an audience-centric content strategy while offering services to audit and amplify your content. Influence & Co. also has the expertise for results-driven email marketing and social media marketing campaigns. Ascend Venture and Capital is one of the many companies that have benefited from this agency. Influence & Co. used content marketing to boost their organic traffic by 100% every month.

    Influence and Co Agency_content strategy agencies
    Source: Influence and Co

    9.Column Five

    Column Five_content strategy agencies

    Column Five

    West Hollywood, USA

    Our Score

    4.7

     

    AGENCY SNAPSHOT

    Founded: 2009

    Location: West Hollywood, California, USA

    Number of Employees: 54

    KEY SERVICES

    • Content strategy
    • Brand strategy
    • Content creation
    • Content distribution

    NOTEWORTHY CLIENTS

    • Asana
    • Amazon
    • Facebook

    WHY CHOOSE THEM?

    Column Five has worked with an impressive list of clients in the tech space, such as Fiverr, Facebook, Amazon, Adobe, and many more. This agency is ideal for brands wanting expert content strategies and support for creating and distributing content. Column Five will source the best spaces to promote your content while ensuring they capture your brand’s voice.

    If you want an agency that has worked with world-class companies, Column Five is what you’re looking for. Delivering expert content strategy services, Column Five will use high-level research and insights, develop target buyer personas and content roadmaps and perform keyword research for a successful content strategy. Also, this agency will plan and measure your content campaign after delivering campaign planning to ensure you maximize your reach and results.

    Column content strategy agencies
    Source: Column Five

    10.Portent

    Portent Logo_content strategy agencies

    Portent

    Seattle, USA

    Our Score

    4.4

     

    AGENCY SNAPSHOT

    Founded: 1995

    Location: Seattle, Washington, USA

    Number of Employees: 50

    KEY SERVICES

    • Content strategy
    • Content localization
    • Social media marketing
    • Email marketing strategy
    • Web and social media marketing strategy
    • Web, social and email marketing strategy audits

    NOTEWORTHY CLIENTS

    • Google
    • Radisson
    • AMEX

    WHY CHOOSE THEM?

    You should opt for Portent because this agency has been in the content marketing scene for a long time. Portent has worked with companies mainly in the travel industry, and those that are mid-level or large. This content marketing agency will develop award-winning strategies while offering services to promote and measure your content marketing efforts.

    Portent has the perfect range of services to handle all the content marketing efforts for mid-level companies and enterprises. This agency will develop tailored content strategies, find the best digital spaces to promote your content, and develop email and social media marketing campaigns. Portent also has what you need to license and trademark your content, deploy content retargeting strategies, run PPC ad campaigns, promote your web content and use SEO so users can find your content.

    Portent _content strategy agencies
    Source: Portent

    11.97th Floor

    97th Floor_content strategy agencies

    97th Floor

    Lehi, USA

    Our Score

    4.9

     

    AGENCY SNAPSHOT

    Founded: 2005

    Location: Lehi, Utah, United States

    Number of Employees: 124

    KEY SERVICES

    • Content strategy
    • SEO
    • Copywriting
    • Paid media
    • Email marketing
    • Conversion rate optimization
    • Buyer persona development

    NOTEWORTHY CLIENTS

    • DataHero
    • LawnDoctor
    • Gigamon

    WHY CHOOSE THEM?

    97th Floor is an excellent solution for content strategy, SEO, social ads, email marketing, CRO, and creative services. This agency has helped businesses of all sizes in various industries raise brand awareness, achieve engagement and convert their nurtured leads. Ensuring you gain from tailored content strategy and marketing efforts, 97th Floor takes a three-step tailored approach to understand your brand and your goals.

    Brands of all sizes and in all industries choose 97th Floor because they offer expert content strategy and marketing services. You can depend on 97th Floor to take a three-step approach for a custom content strategy that engages and converts your audience. 97th Floor also provides valuable resources to develop and deploy effective email and social media marketing campaigns while using industry experience to define your target buyers. This content strategy agency provides creative services too, helping your brand use the right content in the right places to achieve your customized goals.

    97th floor_content strategy agencies
    Source: 97th Floor

    12.Eucalypt

    Eucalypt_content strategy agencies

    Eucalypt

    Jacksonville, USA

    Our Score

    4.5

     

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Jacksonville, Florida, USA

    Number of Employees: 2 – 10

    KEY SERVICES

    • Content strategy
    • Content audit
    • SEO
    • PR
    • Employer branding

    NOTEWORTHY CLIENTS

    • Maxwell House Coffees
    • Razoo
    • Husson University

    WHY CHOOSE THEM?

    Eucalypt is a unique content strategy and marketing agency offering tailored approaches for startups, mid-level companies, and enterprises. This agency is made up of expert freelancers specializing in content marketing, employer branding, and digital PR. If those services sound like what you need, Eucalypt can help you.

    Eucalypt tailors content strategy and marketing approaches for business owners, startups, digital marketers, enterprises, and mid-level companies. This agency offers brand consulting to kick off its process. Eucalypt will evaluate where your business is, your goals and how an accurate content strategy can make a difference. This agency can help you develop e-books, blog articles, infographics, and whitepapers. There’s nothing Eucalypt can’t help your business achieve for content strategy, creation, and promotion. And if you’re looking for an agency to deliver press releases, press outreach strategies, and digital PR, you can’t go wrong with Eucalypt.

    Eucalypt_content strategy agencies
    Source: Eucalypt

    13.Fractl

    Fractl_Content strategy agencies

    Fractl

    Delray Beach, USA

    Our Score

    4.8

     

    AGENCY SNAPSHOT

    Founded: 2012

    Location: Delray, Florida, USA

    Number of Employees: 83

    KEY SERVICES

    • Content strategy
    • Link building
    • SEO
    • Website content
    • Digital PR
    • Buyer persona development

    NOTEWORTHY CLIENTS

    • Porch
    • Recovery Brands
    • College Finance

    WHY CHOOSE THEM?

    Brands should pick Fractl if they’re looking for solutions for content strategy and content development and promotion. This content strategy agency specializes in organic growth marketing strategies, expert technical SEO, conversion-driven content development, and digital PR.

    Fractl can help your brand through specialized content marketing and development services. Helping small, mid-level, and large businesses reach their conversion goals, Fractl will develop a tailored content strategy and source the best media spaces to promote your content. What makes Fractl more competitive is the specialized technical SEO services available. Not only will this agency optimize your content for SEO, but your website, backlinks, and keywords too. And Fractl will also achieve sustainable and organic growth strategies to convert your target audience.

    Fractl_content strategy agencies
    Source: Fractl

    Conclusion

    Content strategy is crucial for successful and conversion-driven content marketing efforts. Having a well-thought-out plan allows brands to determine the best content, how they should use this content, and the best places to promote content. Content strategy also allows businesses to define their target audience and evaluate how well their content marketing tactics engage these buyers. But there are various components of content strategy. That’s why you need to hire the best content strategy agency to help you.

    By partnering up with a content strategy agency, you can rely on high-level research, SEO techniques, buyer persona development, and content audit to measure your progress. When choosing the best content strategy agencies, consider factors like the agency’s case studies, experience, team, range of content marketing services, and depth of content strategy expertise. Luckily, we’ve made this easier for out and outlined the top content strategy agencies above. So, you can pick one and get your content strategy off the ground ASAP. 

    Frequently Asked Questions

    What is a content strategy agency?

    A content strategy is a plan for what content brands should use to engage and convert their target audience and how and where they should use this strategy. Companies need to map out this information if they want an effective, results-driven content marketing campaign. Read this article to understand why content strategies are essential for business, how to create these strategies, and the best content strategy agencies for your brand.

    Is a content strategy important?

    Yes, content strategy is vital to map out which content is best for your brand and the best ways to use this content. With a content strategy, you'll ensure your content marketing strategy will work and you'll opportunities to evaluate the right data. This article covers the top reasons for using content strategy, how to create a content strategy, and the best content strategy agencies to guide you to your business goals.

    What are the best content strategy agencies?

    The best content strategy agencies include Influence & Co., Dear Content, Kuna Creative, The Content Bureau, and 97th floor. For more of the best content strategy agencies, what they offer and how they can help your brand, and how to calculate your ROI for content strategy, read this article.

     References 

    Envisage Digital: How Many Blog Posts Are Published Per Day (2022)

    Preview App: How Many Times a Day (or Week) Should You REALLY Post on Instagram?

    Demand Metric: Content Marketing Infographic

    HubSpot: Not Another State of Marketing Report 2021

    First Page Strategy: Great, You Have Leads. Now What?

    First Page Strategy: 11 Content Strategy Stats That Prove You Need to Use Content Marketing