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13 Best Content Strategy Agencies to Boost Your Content ROI in 2024 [Updated]

By Leah Clark Last updated: 25 minute read Marketing Agencies

Countless brands launch a blog or a social media channel and then produce and promote content without a strategic plan.

This is a common but HUGE mistake.

Producing quality and targeted content takes a lot of time. Assuming you can’t lose with this content isn’t the right way to look at content production.

So, unless you’re investing as much time in strategizing content as you are promoting it, you’re missing out on the power of strategic content creation and promotion!

There’s an enormous amount of content produced daily. With 4.4 million blog posts published daily and 95 million posts daily on Instagram alone.

If you want to cut through all this noise and stand out from your competition, you need a well-defined content plan to achieve your content marketing goals.

Content can be your best-performing ROI channel. Companies with blogs generate almost 70% more leads than companies without, and we know that quality content can generate profit years after publication.

The best way to do this is to outsource your content planning. Content marketing agencies have experts with vast experience working with brands like yours. These experts know what your audience wants and the best growth-driven strategy practices.

The Importance of Developing Content Strategy 

Successful content marketing relies on a sound strategy rather than creating and promoting content without a predetermined strategy. 

But when we talk about content planning, we’re not only referring to content you see on blogs or web homepages. We’re also talking about content strategies for email marketing, social media marketing, and video marketing. 

A content plan defines and maps out what content you plan to use, where you plan to promote it, and how you’ve tailored it to your audience. 

To develop a high-level content plan, top content marketing agencies take these steps:

Define content goals

To develop a content plan that works, you need to define goals for your brand. Of course, ultimately, you want high conversions, loads of leads, loyal customers, and insane brand awareness. But that’s not realistic all at once. Work with your agency to develop SMART goals to start your content plan. 

Define your audience

The success of your strategy depends on how well you tailor your efforts to your buyer personas. You wouldn’t be able to achieve your goals if you were marketing content to the wrong audience. Your agency will know how to perform high-level research to develop buyer personas. 

Determine the best platforms to market your content

After determining your buyer personas and content goals, choose where to promote your content. Understanding your buyers will tell you this. You’ll pick the platforms they’re most active on. 

Develop a buyer’s journey

Map out your sales and marketing funnels to determine which content works best at different stages of the buyer’s journey. For example, your audience may benefit from informative content at the consideration stage of the buyer’s journey. 

Leverage data to influence your strategy

A good content marketing agency will know what data to use for your content plan. You’ll need data on your audience, website, marketing challenges, and current market position. 

Repurpose your content

There are many ways to repurpose your content to save you the time and resources of creating new content. For instance, if you notice one of your videos is performing well, you may choose to write several blog articles on that topic. 

Content Plan Benefits for Businesses

And if you’re still wondering how developing a content plan can help your business, these statistics are sure to convince you:

  • Using a content plan makes it easier for 60% of marketers to evaluate their sales performance. HubSpot
  • Content marketing generates three times more leads than the efforts of other digital marketing agencies. Without a content plan, brands can’t fully leverage this advantage. First Page Strategy
  • 65% of successful content marketers use a documented content plan. First Page Strategy 

Summary: The Importance of Developing Content Strategy

Strategy is vital for brands to determine and plan what content is best to engage and convert their audience, how to use this content, and the best digital spaces to promote their content. For a successful content plan, brands need to:

  1. Define their goals
  2. Define their target buyers
  3. Determine the best promotion platforms
  4. Develop a buyer’s journey
  5. Use accurate data and insights
  6. Repurpose content

Source: Latasha James

13 Best Content Strategy Agencies 

We’ve helped you by reviewing content marketing strategy agencies and showcasing the ultimate 13 content planning agencies in 2024.

1.The Content Bureau

Content Bureau Logo

The Content Bureau

Orinda, USA

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2000

Location: Orinda, California, USA

Number of Employees: 11-50

KEY SERVICES

  • B2B content strategy
  • Web copy
  • Blog articles
  • eBooks
  • Guides
  • Playbooks
  • Whitepapers
  • Email newsletters

NOTEWORTHY CLIENTS

  • Adobe Systems
  • eBay
  • Royal Bank of Canada

WHY CHOOSE THEM?

Choose this agency if you’re a B2B company looking for an agency specializing in content marketing and nothing else. The Content Bureau can manage all your content marketing strategies, from content process development to measuring your performance. 

Having been around for over two decades, The Content Bureau has built up quite a name. Focusing on everything for B2B content marketing, this agency has solutions for content plan development, blog writing, email marketing content, and web copy. This agency follows a four-step process to help your brand deliver audience-centric and high-level researched expert content.  The Content Bureau has achieved impressive results for world-famous B2B brands such as eBay, PayPal, and Adobe. Whether you want an engaging, conversion-driven blog or captivating email marketing content, this agency has a solution.

Content Bureau Agency
Source: Content Bureau Agency

2.Kuno Creative

Kuno Creative Logo

Kuno Creative

Lorain, USA

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2000

Location: Lorain, Ohio, USA

Number of Employees: 51-200

KEY SERVICES

  • Content strategy
  • Content writing
  • SEO
  • Marketing automation
  • Paid media
  • Native advertising

NOTEWORTHY CLIENTS

  • Digital Guard Force
  • Ingenico
  • Hyrell

WHY CHOOSE THEM?

Kuno Creative is an excellent choice for businesses looking for more than content plandevelopment and content marketing. If you want an agency to support your brand through SEO, video marketing, influencer marketing, and paid media, Kuno Creative has what you need.

Kuno Creative is a popular content marketing agency with experience in various sectors. Brands in technology, healthcare, B2B, B2C, and education have benefited from Kuno Creatives’ services. This agency can do more than develop and implement a conversion-focused content plan. Kuno Creative will optimize your content for higher SEO rankings, create the best content for successful paid ads and develop web content that converts. Using their expert email and content marketing services, Kuno Creative worked with a healthcare company to achieve an email open rate of 32% and a click-through rate (CTR) of 8.6%.

Kuno Creative agency
Source: Kuno Creative

3.Brafton

Brafton Logo

Brafton

Boston, USA

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2008

Location: Boston, Massachusetts, USA

Number of Employees: 201-500

KEY SERVICES

  • Content planning
  • Social media strategy
  • PPC ad strategy
  • Email marketing strategy
  • Inbound consulting strategy
  • Blog writing
  • SEO
  • eBooks
  • Business copy

NOTEWORTHY CLIENTS

  • Preply
  • Rubbermaid
  • Phone Ninjas

WHY CHOOSE THEM?

Small, mid-level, and large companies should choose Brafton for all their content marketing and content efforts. If you’re looking for an agency to support you with blog content, email marketing content, social media marketing, and video marketing content, look no further than Brafton.

Brafton has a wide selection of content planning services. Firstly, Brafton can develop the best content strategies for successful email, social media, inbound, and content marketing. Secondly, this agency can also determine the best content production and promotion for videos, websites, and lead generation tactics like eBooks and whitepapers. Third, Brafton has achieved exceptional results for the brands they’ve developed content strategies for. For GMP, Brafton secured over 50 first-page rankings on Google. Additionally, this agency increased blog traffic for Phone Ninjas by 60%.

Brafton_agency
Source: Brafton Agency

4.Dear Content

Dear Content Logo

Dear Content

Barcelona, Spain

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2018

Location: Barcelona, Catalonia, Spain

Number of Employees: 1 – 10

KEY SERVICES

  • Content planning
  • Content writing
  • Social media marketing
  • Multi-lingual SEO content
  • Media Relations

NOTEWORTHY CLIENTS

  • Undisclosed

WHY CHOOSE THEM?

Dear Content has the expertise to help small B2B businesses with all their content planning, writing, and promotion efforts. This agency will help develop a content plan aimed at your target audience while finding the best approaches and platforms to promote it. You can also rely on Dear Content to help you develop media relations through press releases and announcements.

What’s great about this agency is that it focuses on core content marketing agency services and nothing else. As a result, Dear Content helps B2B brands develop tailored content strategies, write the content for these strategies, and then promote it to engage and convert your audience. If you need an agency that doesn’t come with all the bells and whistles and takes a specialized and expert approach to content planning services, Dear Content is what you need.

 

Dear content
Source: Dear content

5.S&G Content

S&G content marketing logo

S&G Content

Miami, USA

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2010

Location: Miami, Florida, and New York City, USA

Number of Employees: 11-50

KEY SERVICES

  • Content planning
  • Blog writing
  • Social media content
  • eBooks
  • Quizzes
  • Whitepapers
  • Infographics
  • Paid media
  • Social media marketing

NOTEWORTHY CLIENTS

  • JWA
  • Shrimp and Grits Kids
  • Mimoco

WHY CHOOSE THEM?

S&G is an award-winning content marketing agency that provides services for specialized content planning. Small and mid-level companies should pick this agency if they have large volumes of content that must be developed and distributed. S&G also provides services to amplify your content through organic and paid media while stimulating your online reputation with PR services.

S&G handles all the content planning efforts and tactics for small and mid-level companies. This creative content agency can develop pretty much any form of content, from infographics and eBooks to blog articles and whitepapers. If your entire digital marketing campaign heavily relies on content production and promotion. S&G can help you. Adding to their services, S&G offers video production and marketing services and digital PR marketing strategies.

S&G agency
Source: S&G agency

6.Camp Creative

Camp Creative Logo

Camp Creative

Berkeley, USA

Our Score

4.2

 

AGENCY SNAPSHOT

Founded: 1999

Location: Berkeley, California, USA

Number of Employees: 11-50

KEY SERVICES

  • Content planning
  • Content writing
  • SEO
  • Audience segmentation
  • Content analytics
  • Social media marketing
  • Mobile marketing
  • Buyer persona development

NOTEWORTHY CLIENTS

  • HeartFlow
  • Foundry 31
  • Bay Alarm

WHY CHOOSE THEM?

Camp Creative lives up to its name and offers expert creative content strategies for small, mid-level, and established businesses. You can count on this agency to do more than content planning and marketing. Camp Creative will help you define your buyer personas to fuel a results-driven content plan and source the best social platforms to promote your content.

“The Right Message to the Right Person at the Right Time”, is what Camp Creative strives for and achieves again and again. Camp Creative offers a wide range of creative content services to help your brand deliver the perfect message to engage your audience. This agency will help you strategize and develop content for lead generation, brand awareness, and conversion rate optimization (CRO). Through expert SEO, Camp Creative will ensure targeted buyers find your content and take your desired actions.

CampCreative_content strategy agency
Source: Camp Creative

7.New North

New North Logo

New North

Frederick, USA

Our Score

4.6

 

AGENCY SNAPSHOT

Founded: 2008

Location: Frederick, Maryland, USA

Number of Employees:1001-5000

KEY SERVICES

  • Content planning
  • Content writing
  • Social media marketing
  • SEO
  • Paid media
  • Lead nurture

NOTEWORTHY CLIENTS

  • Swift Systems
  • LoyalTap
  • StoneMor Partners

WHY CHOOSE THEM?

New North is a B2B content and marketing agency unlike any other. This agency offers everything B2B companies need to develop a content plan, promote content, and measure their performance. You can also use New North’s services to find the best social platforms to market your content and tailor tactics to nurture your leads.

This firm provides more than the typical agency offers. B2B businesses can trust New North to define content strategies targeted at their ideal buyers and create all the content required to make their strategies work. New North will also optimize your online reputation through social media marketing and SEO. Plus, New North has a signature framework to balance short-term opportunities with a long-term strategy. With this strategy, New North strives to achieve 30 objectives for your brand within 90 days.

 

NewNorth Agency
Source: New North

8.Influence & Co.

Influence and Co Logo_content strategy agencies

Influence & Co.

Columbia, USA

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2011

Location: Colombia, Missouri, USA

Number of Employees:51-200

KEY SERVICES

  • Content Planning
  • Content audit
  • SEO
  • Email marketing
  • Social media marketing
  • Guest content
  • Blog content
  • Infographics
  • Case studies

NOTEWORTHY CLIENTS

  • ProSource
  • Contingent
  • Ascend Venture Capital

WHY CHOOSE THEM?

Choose Influence & Co. if you’re a small or mid-level company looking for an agency specializing in content planning and marketing. This agency offers typical content marketing agency services, and that’s it. But this isn’t a problem because this agency is perfect if you’re looking for a specialized set of services to help you strategize, develop, and promote content.

Influence & Co. is all about helping small and mid-level companies gain influence over their target buyers through tailored content. This agency will help you develop an audience-centric content plan while offering services to audit and amplify your content. Influence & Co. also has the expertise for results-driven email marketing and social media marketing campaigns. Ascend Venture and Capital is one of the many companies that have benefited from this agency. Influence & Co. used content marketing to boost their organic traffic by 100% every month.

 

Influence and Co Agency_content strategy agencies
Source: Influence and Co

9.Column Five

Column Five_content strategy agencies

Column Five

West Hollywood, USA

Our Score

4.7

 

AGENCY SNAPSHOT

Founded: 2009

Location: West Hollywood, California, USA

Number of Employees:51-200

KEY SERVICES

  • Content Planning
  • Brand strategy
  • Content creation
  • Content distribution

NOTEWORTHY CLIENTS

  • Asana
  • Amazon
  • Facebook

WHY CHOOSE THEM?

Column Five has worked with an impressive list of clients in the tech space, such as Fiverr, Facebook, Amazon, Adobe, and many more. This agency is ideal for brands wanting expert content strategies and support for creating and distributing content. Column Five will source the best spaces to promote your content while ensuring they capture your brand’s voice.

If you want an agency that has worked with world-class companies, Column Five is what you’re looking for. Delivering expert content planning services as well as brand strategy consultants, Column Five will use high-level research and insights, develop target buyer personas and content roadmaps and perform keyword research for a successful content plan. Also, this agency will plan and measure your content campaign after delivering campaign planning to ensure you maximize your reach and results.

 

Column content strategy agencies
Source: Column Five

10.Portent

Portent Logo_content strategy agencies

Portent

Seattle, USA

Our Score

4.4

 

AGENCY SNAPSHOT

Founded: 1995

Location: Seattle, Washington, USA

Number of Employees:51-200

KEY SERVICES

  • Content Planning
  • Content localization
  • Social media marketing
  • Email marketing strategy
  • Web and social media marketing strategy
  • Web, social, and email marketing strategy audits

NOTEWORTHY CLIENTS

  • Google
  • Radisson
  • AMEX

WHY CHOOSE THEM?

You should opt for Portent because this agency has been in the content marketing scene for a long time. Portent has worked with companies mainly in the travel industry and those that are mid-level or large. This content marketing agency will develop award-winning strategies while offering services to promote and measure your content marketing efforts.

Portent has the perfect range of services to handle all the content marketing efforts for mid-level companies and enterprises. This agency will develop tailored content strategies, find the best digital spaces to promote your content and develop email and social media marketing campaigns. Portent also has what you need to license and trademark your content, deploy content retargeting strategies, run PPC ad campaigns, promote your web content, and use SEO so users can find your content.

 

Portent _content strategy agencies
Source: Portent

11.97th Floor

97th Floor_content strategy agencies

97th Floor

Lehi, USA

Our Score

4.9

 

AGENCY SNAPSHOT

Founded: 2005

Location: Lehi, Utah, United States

Number of Employees:51-200

KEY SERVICES

  • Content Planning
  • SEO
  • Copywriting
  • Paid media
  • Email marketing
  • Conversion rate optimization
  • Buyer persona development

NOTEWORTHY CLIENTS

  • DataHero
  • LawnDoctor
  • Gigamon

WHY CHOOSE THEM?

97th Floor is an excellent solution for content planning, SEO, social ads, email marketing, CRO, and creative services. This agency has helped businesses of all sizes in various industries raise brand awareness, achieve engagement, and convert their nurtured leads. Ensuring you gain from tailored content and marketing efforts, 97th Floor takes a three-step tailored approach to understand your brand and your goals.

Brands of all sizes and in all industries choose 97th Floor because they offer expert content and marketing services. You can depend on 97th Floor to take a three-step approach for a custom content plan that engages and converts your audience. 97th Floor also provides valuable resources to develop and deploy effective email and social media marketing campaigns while using industry experience to define your target buyers. This content agency provides creative services, too, helping your brand use the right content in the right places to achieve your customized goals.

 

97th floor_content strategy agencies
Source: 97th Floor

12.Eucalypt

Eucalypt_content strategy agencies

Eucalypt

Jacksonville, USA

Our Score

4.5

 

AGENCY SNAPSHOT

Founded: 2007

Location: Jacksonville, Florida, USA

Number of Employees: 1 – 10

KEY SERVICES

  • Content planning
  • Content audit
  • SEO
  • PR
  • Employer branding

NOTEWORTHY CLIENTS

  • Maxwell House Coffees
  • Razoo
  • Husson University

WHY CHOOSE THEM?

Eucalypt is a unique content planning and marketing agency offering tailored approaches for startups, mid-level companies, and enterprises. This agency is made up of expert freelancers specializing in content marketing, employer branding, and digital PR. If those services sound like what you need, Eucalypt can help you.

Eucalypt tailors content and marketing approaches for business owners, startups, digital marketers, enterprises, and mid-level companies. This agency offers brand consulting to kick off its process. Eucalypt will evaluate where your business is, your goals and how an accurate content plan can make a difference. This agency can help you develop e-books, blog articles, infographics, and whitepapers. There’s nothing Eucalypt can’t help your business achieve for content planning, creation, and promotion. And if you’re looking for an agency to deliver press releases, press outreach strategies, and digital PR, you can’t go wrong with Eucalypt.

 

Eucalypt_content strategy agencies
Source: Eucalypt

13.Fractl

Fractl_Content strategy agencies

Fractl

Delray Beach, USA

Our Score

4.8

 

AGENCY SNAPSHOT

Founded: 2012

Location: Delray, Florida, USA

Number of Employees: 51-200

KEY SERVICES

  • Content planning
  • Link building
  • SEO
  • Website content
  • Digital PR
  • Buyer persona development

NOTEWORTHY CLIENTS

  • Porch
  • Recovery Brands
  • College Finance

WHY CHOOSE THEM?

Brands should pick Fractl if they’re looking for content planning, development, and promotion solutions. This agency specializes in organic growth marketing strategies, expert technical SEO, conversion-driven content development, and digital PR.

Fractl can help your brand through specialized content marketing and development services. Helping small, mid-level, and large businesses reach their conversion goals, Fractl will develop a tailored strategy and source the best media spaces to promote your content. What makes Fractl more competitive is the specialized technical SEO services available. This agency will optimize your content for SEO, your website, backlinks, and keywords, too. Fractl will also achieve sustainable and organic growth strategies to convert your target audience.

 

Fractl_content strategy agencies
Source: Fractl

What Services Do Content Marketing Agencies Offer?

Agencies typically offer a range of services to help businesses create, publish, and promote engaging content to attract and retain their target audience. Here are some common services provided by content marketing agencies:

Content Strategy Development:

These firms help clients define their content goals, identify their target audience, and develop a strategic plan for creating and distributing content across various channels.

Content Creation

Agencies have teams of writers, editors, designers, and videographers who create different types of content, such as blog posts, articles, whitepapers, ebooks, infographics, videos, podcasts, and social media updates.

Content Optimization

They optimize content for search engines (SEO) and user experience by conducting keyword research, incorporating relevant keywords, and ensuring content follows best practices for on-page optimization and readability.

Content Distribution and Promotion

They distribute and promote content through various channels, including social media platforms, email marketing, content syndication, influencer outreach, and paid advertising campaigns.

Content Management

Agencies often manage content calendars, editorial workflows, and content publishing processes for clients, ensuring a consistent flow of high-quality content.

Content Performance Analysis

They analyze content performance metrics, such as website traffic, engagement rates, lead generation, and conversions, to optimize content strategies and identify areas for improvement.

Content Repurposing

Agencies may repurpose existing content into different formats (e.g., turning a blog post into an infographic or a video) to maximize its reach and effectiveness.

Content Governance and Compliance

They ensure that content adheres to legal requirements, brand guidelines, and industry regulations, avoiding potential risks or liabilities.

Training and Consulting

Some agencies offer training and consulting services to help clients develop in-house content marketing capabilities or refine their existing strategies.

Although agencies’ specific services may vary, the goal is to provide comprehensive content marketing solutions tailored to each client’s unique needs and objectives.

Conclusion

Content planning is crucial for successful and conversion-driven content marketing efforts. Having a well-thought-out plan allows brands to determine the best content, how they should use it, and the best places to promote it. It also allows businesses to define their target audience and evaluate how well their content marketing tactics engage these buyers. However, there are various components of content planning. That’s why you need to hire the best agency to help you.

By partnering up with a content planning agency, you can rely on high-level research, SEO techniques, buyer persona development, and content audit to measure your progress. When choosing the best agency, consider factors like their case studies, experience, team, range of content marketing services, and depth of their content planning expertise. Luckily, we’ve made this easier for you by outlining the top agencies above. So, you can pick one and get your strategy off the ground ASAP. 

Frequently Asked Questions

Why is b2b content strategy important?

A strategic B2B content marketing approach is vital for educating and nurturing prospects through the complex buying journey, generating high-quality leads, establishing thought leadership and industry authority, supporting sales efforts with valuable content assets, improving search visibility and organic traffic, fostering customer retention and advocacy, and aligning marketing and sales teams around a cohesive messaging strategy to drive sustainable business growth.

How can we create the best content marketing strategy?

To create the best content marketing strategy, businesses should start by defining their goals and target audience, then conduct thorough research to understand their audience's pain points, interests, and content preferences. Next, develop buyer personas and map out the customer journey, identifying the types of content needed at each stage.

Build a content calendar with a mix of formats like blog posts, videos, infographics, and webinars, optimized for SEO and aligned with the brand's voice and messaging. Establish processes for content creation, distribution across multiple channels, performance measurement, and continuous optimization based on data-driven insights. Additionally, foster collaboration between marketing, sales, and subject matter experts to ensure content quality and relevance.

What are the best content strategy agencies?

The best content strategy agencies include Influence & Co., Dear Content, Kuna Creative, The Content Bureau, and 97th floor. For more of the best content strategy agencies, what they offer and how they can help your brand, and how to calculate your ROI for content strategy, read this article.

What are the benefits of partnering with a content marketing company?

Partnering with a content planning agency offers numerous benefits, including access to a team of experienced content strategists, writers, designers, and marketers who can develop and execute a comprehensive content plan tailored to your business goals. These agencies bring expertise in areas like audience research, content ideation, SEO optimization, multimedia production, and distribution across multiple channels.

They can provide fresh perspectives, leverage best practices, and implement data-driven strategies to ensure your content resonates with your target audience and drives measurable results. Additionally, outsourcing content marketing efforts to a specialized agency allows your internal team to focus on core business operations while leveraging the agency's scalable resources and cutting-edge tools to stay ahead of industry trends and competition.

 References 

Envisage Digital: How Many Blog Posts Are Published Per Day (2022)

Preview App: How Many Times a Day (or Week) Should You REALLY Post on Instagram?

Demand Metric: Content Marketing Infographic

HubSpot: Not Another State of Marketing Report 2024

First Page Strategy: Great, You Have Leads. Now What?

First Page Strategy: 11 Content Strategy Stats That Prove You Need to Use Content Marketing