14 Best Video Marketing Software +3 Hacks for Engagement [Full Review]

In this article, we will talk about how you can choose the right video marketing software for your business that helps create killer videos for your marketing campaigns.

We will see how you can use these software to improve your marketing game and outshine your competition.

These software have helped brands like Microsoft, CNN, P&G, and IBM grow their business significantly, and maintain their leadership in the industry.

Let’s dive right in and see what are the top 14 video marketing software in 2021.

    The Importance of Video in Marketing

    Videos are undoubtedly the best medium for communicating with an audience that is overloaded with information and has a short attention span. Videos cut through the internet clutter better and deliver a lasting impact on the viewers. 

    This is exactly why more than 93% of online marketers use videos in their campaigns, and around 87% of them report the best ROI through video content.

    These stats were a bit different pre-COVID but ever since the pandemic hit, video marketing has taken the front seat in almost all digital marketing campaigns over the internet.

    There is a significant increase in the viewership from the audience, which means that this channel of marketing is very lucrative right now and fairly easy to exploit.

    Getting into video marketing is straightforward; you need to build a solid video strategy, put it into action via video marketing software, and wait for the results to come in.

    The Importance of Video in Marketing

    How to Evaluate Video Marketing Software

    Here are some questions you may ask to evaluate how good or bad a platform is for your specific business. Once you have the answers, you will be in a much better position to decide which one works best for you.

    Does the software provide templates to kick start your video campaigns?

    Starting your video campaigns from scratch can be hard unless you get a software that has pre-built storyboard templates. If you are already into video marketing and know the basics, these templates might not be as helpful. But as a beginner, having these on your side will definitely help.

    Does the platform provide enough performance metrics?

    When you are using your video campaigns for specific marketing goals, it is not enough to just roll them out and wait for the results to come in. You need to monitor and track every performance point to see how well they are doing. Make sure there is enough performance and ROI tracking so that you can optimize your video campaigns for the best results.

    Can you edit and create videos with it?

    Since you will need to regularly create and edit videos, it will be of great help if you could do it within your video marketing software. Almost all video marketing software provide these tools but double-check just to be sure.

    What social platforms does it cover?

    Social media platforms keep evolving every day and new ones keep getting added to the list. TikTok was one recent example. Make sure that the software you use covers all major platforms and also gets regular updates to keep up with the changes.

    Does it help with content planning?

    Planning your content in advance is of great help especially when you need to create and post in bulk. A clear plan keeps you organized and on schedule. Try to find a platform that lets you plan and schedule your videos in advance so that you are able to follow your content strategy strictly.

    14 Best Video Marketing Software

    InVideo

    InVideo Website

    InVideo is an online video creation and marketing tool used by almost all types of businesses. It allows you to create customized, branded videos and share them across major social media platforms as well as your personal websites. 

    You can choose from 5000+ premade templates and start creating videos right away. Besides, you get access to lots of stock images and footage with the video creation software. 

    InVideo also provides reports on social media metrics such as reach, impressions, views, etc. and lets you create multilingual videos with its text-to-speech functionality. There are all major features a video editing software provides and you can create all sorts of videos with a fifteen-minute duration limit.

    Main Features

    • Video Creation & Editing
    • Animations & Transitions
    • Engagement Tracking
    • Multi-Language Support
    • Video Templates
    • Stock Images & Footage
    • Multimedia Support
    • Collaboration Tools

    Pros

    • The tool is available online which means you don’t necessarily need to download it.
    • You can trim videos as you upload, saving a lot of time.
    • The ready-made video templates are a great help for beginners.
    • The stock footage collection is vast.

    Cons

    • The software lags on weaker systems.
    • Voice-over synchronization can be a hassle.

    Pricing

    • Free Version – Unlimited
    • Business – $15/month
    • Unlimited $30/month

    Capterra Score 4.8/5 (263 reviews)

    G2 Score 4.8/5 (116 reviews)

    Website https://invideo.io/

    Animoto

    Animoto Website

    Animoto provides powerful features that make video editing super easy for both personal and professional use. The video editor is available online and does not require a lot of previous experience with video editing. 

    With Animoto, you get access to over 1 million stock photos and video clips, along with a library of thousands of licensed tracks. You can easily drag and drop your own files and get started in no time.

    You get a head start on your videos with templates that are designed keeping all social media best practices in mind. Each template can be fully customized with intuitive colors, fonts, and other design elements.

    Main Features

    • Video Creation & Editing
    • Social Media Integration
    • Stock Library
    • Music Library
    • Video Templates
    • Custom Logo & Watermark
    • Custom Fonts
    • Multiple Aspect Ratios

    Pros

    • Great for both personal and professional projects.
    • Templates can be easily customized.
    • The video editor is available online.
    • Three different aspect ratios allow for videos to be customized for different platforms.

    Cons

    • The editor isn’t very convenient to use.
    • Can be time-consuming if you don’t have already edited material to upload.

    Pricing

    • Free Version – Unlimited
    • Professional – $15/month
    • Professional Plus $39/month

    Capterra Score 4.3/5 (148 reviews)

    G2 Score 4.4/5 (75 reviews)

    Website https://animoto.com/

    VideoScribe

    VideoScribe Website

    VideoScribe is a quick and inexpensive tool for creating whiteboard animations and explainer videos. Such videos can be of great help for your business as you can improve your communication, educate your customers about your products, and communicate your message better.

    You can quickly create animated videos with voiceovers, music, or other custom audio. There is a vast media library that includes images, cartoons, music, and a lot more that you can use to create your videos. 

    All you need to do to get started is select from a template and add or remove objects via simple drag and drop functionality. Once you’re done, you can export your video or share it directly on social media.

    Main Features

    • Video Creation & Editing
    • Whiteboard Animations
    • Media Library
    • Drag & Drop Functionality
    • Social Media Integration
    • Video Templates
    • Voiceovers & Music
    • Text Overlay

    Pros

    • The interface design is functional and it naturally guides you through the process.
    • The software is exceptionally easy to learn.
    • You can export in multiple formats. SVG exports are of great help.
    • The image library contains lots of high quality and colorful visuals.

    Cons

    • You can not animate more than one item on the screen at the same time.
    • You can not use high-quality WAV audio files for your videos.

    Pricing

    • Free Trial – 7 Days
    • Pro Version – $8/month

    Capterra Score 4.2/5 (34 reviews)

    G2 Score 4/5 (44 reviews)

    Website https://www.videoscribe.co/

    Animaker

    Animaker Website

    Animaker allows businesses to create fully animated 2D videos with a simple drag and drop interface. It is designed as a platform for beginners and non-designers with zero design experience to create fully animated live-action videos.

    You can create, edit, animate, and share full-length videos or gifs. There are tonnes of professionally made templates you can choose from and get started in no time. Plus, the software runs on an HTML5 engine which means that it gives an optimal performance on browsers.

    Animaker allows teams to collaborate on videos and create, edit, and animate together. The collaborative environment is great and helps create great videos easily.

    Main Features

    • Video Creation & Editing
    • GIFs & Short Videos
    • 2D Animations
    • Media Library
    • Video Templates
    • Collaboration Tools
    • Video Subtitles
    • Voiceovers & Music

    Pros

    • Making animations is made easy and does not require any previous experience.
    • The media library is extensive and includes a variety of characters, objects, images, and music.
    • You can create characters, add facial expressions, and lip-sync audio.
    • Teams can easily collaborate on videos.

    Cons

    • The software starts lagging if the video gets too loaded.
    • Not recommended for weaker internet connections.

    Pricing

    • Free Version – Unlimited
    • Basic – $10/month
    • Starter – $19/month
    • Pro – $49/month
    • Enterprise – Custom Pricing

    Capterra Score 3.9/5 (84 reviews)

    G2 Score 4.3/5 (59 reviews)

    Website https://www.animaker.com/

    Vimeo

    Vimeo Website

    Vimeo is an online video streaming website that allows businesses to upload and promote videos with a high degree of customization. It provides simple tools for professionals to create, manage, and share high-quality videos.

    You can promote your business with the video marketing tools Vimeo provides and create a subscription streaming service for your videos. Everything can be hosted in one central and secure location where teams can come together and collaborate.

    The software also allows you to track video performance on all platforms from a central dashboard. The analytics are quite detailed and provide you with data on lots of metrics.

    Main Features

    • Video Creation
    • Video Streaming & Storage
    • Customizable Video Player
    • Immersive 360 Videos
    • Video Privacy Settings
    • Analytics & ROI Tracking
    • Social Media Integration
    • Media Library

    Pros

    • You can lock videos with passwords.
    • There is no unnecessary chatter in the interface.
    • The video quality does not get affected on uploading.
    • There are no ads on your videos.

    Cons

    • The audience on Vimeo is limited and the visibility of content is generally low.
    • Multiple videos can not be uploaded at once.

    Pricing

    • Free Trial – 30 Days
    • Basic Version – Free Unlimited
    • Plus – $7/month
    • Pro – $20/month
    • Business – $50/month
    • Premium – $75/month
    • Enterprise – Custom Pricing

    Capterra Score 4.6/5 (629 reviews)

    G2 Score 4.2/5 (260 reviews)

    Website https://vimeo.com/

    Vyond

    Vyond Website

    Vyond is an animation software tool for businesses that allows them to create professional-looking animated videos with a simple drag and drop functionality.

    You can create educational videos, whiteboard animations, and live-action videos for your business with fully animated characters. Voiceovers can be added via the text-to-speech functionality, along with custom audio.

    There are a lot of templates you can start with and an extensive media library you can choose from. Additionally, the data security and privacy are very reliable and your videos are completely safe within the platform.

    Main Features

    • 2D Drawing
    • Animations & Transitions
    • Video Templates
    • Media Library
    • Privacy Options
    • Collaboration Tools
    • Drag & Drop Functionality
    • Text Overlay

    Pros

    • The software has a lot of templates that help create videos quickly without starting from scratch.
    • The text-to-speech functionality helps create voiceovers.
    • Characters can be easily customized.
    • You can upload and add custom content to videos.

    Cons

    • There is no offline version of the software.
    • The characters available in the media library are limited.

    Pricing

    • Free Trial – 14 Days
    • Premium – $89/month
    • Professional – $159/month

    Capterra Score 4.7/5 (212 reviews)

    G2 Score 4.5/5 (52 reviews)

    Website https://www.vyond.com/

    Wistia

    Wistia Website

    Wistia provides innovative video creation and marketing software that enables brands to create captivating videos that get the message across and keep the viewers engaged.

    Wistia claims that it can turn your videos and podcasts into marketing machines. With Wistia, you can upload, customize, and embed content experiences. The software integrates with CRMs and other marketing tools to send and receive engagement data.

    With analytics, you can view engagement graphs, video heatmaps, and set up viewer-based tracking. This way, you can see who is watching your videos, how much they’re watching, and which ones are providing the most value for you.

    Main Features

    • Video Creation & Editing
    • Video Hosting
    • Video Analytics
    • Custom Ad Audiences
    • Marketing Integrations
    • Social Media Integration
    • Embeddable Channels
    • Brand Overlay

    Pros

    • There are tonnes of integrations available with other CRM and marketing software.
    • The performance metrics are of great help in analysing video campaigns.
    • You can create and test different video variations in different places.
    • You can create and customize your own video channel.

    Cons

    • The file upload size is limited so you often need to compress footage before adding it to Wistia.
    • There are no options to edit or filter video recordings.

    Pricing

    • Free Version – Unlimited
    • Pro – $99/month
    • Advanced – Custom Pricing

    Capterra Score 4.7/5 (143 reviews)

    G2 Score 4.6/5 (220 reviews)

    Website https://wistia.com/

    Filmora

    Filmora Website

    Filmora is a full-fledged filmmaking software available for PCs as well as mobile devices. It provides powerful video editing and processing tools that allow for professional and high-quality videos to be created.

    Fillmore provides advanced video processing features such as keyframing, motion tracking, and color grading. You can add hundreds of effects and transitions and even create a green screen or split-screen videos.

    The software is available for both Mac and Windows systems. You can use it to create premium, cinematic films that make your business stand out and deliver the message well. 

    Main Features

    • Video Editing & Creation
    • Animations & Transitions
    • Media Library
    • Motion Tracking 
    • Green Screen Videos
    • Color Grading
    • Speed Control
    • Audio Editing

    Pros

    • You can export videos in multiple sizes.
    • The pack of transitions and effects it comes with are very impressive.”
    • A mobile app of the software is also available.
    • There are tonnes of media resources it comes with.

    Cons

    • Saving and exporting videos makes the software laggy.
    • The green screen results are not as good.

    Pricing

    • Free Trial – 30 Days
    • Free Version – Unlimited
    • Monthly Plan – $19.99/month
    • Annual Plan – $61.99/year
    • Perpetual Plan – $89.99 one time fee
    • Business – $155.88/year

    Capterra Score 4.5/5 (295 reviews)

    G2 Score 4.5/5 (174 reviews)

    Website https://filmora.wondershare.com/

    Viewbix

    Viewbix Website

    Viewbix is a video analytics platform that helps businesses understand what messages are resonating with their video viewers and how to leverage that data to enhance the video experience.

    Viewbix’s patented video marketing platform allows businesses to quickly and easily drive a meaningful ROI from their on-demand and live videos while providing deep insights into viewer engagement.

    Data can be tracked on multiple platforms and on all devices and you can also create interactive videos with its SaaS-based platform. The solutions it provides are mostly self-managed, which means the software will handle most stuff for you.

    Main Features

    • Video Analytics
    • Video Creation
    • Cross-Platform Distribution
    • Integrated CTAs
    • ROI Tracking

    Pros

    • The analytics Viewbix provides help improve ROI.
    • You can optimize your video campaigns in real-time.
    • Viewbix works on multiple platforms and covers almost all devices.
    • Insights from Viewbix help decrease the cost per engagement on videos.

    Cons

    • The software is fairly new so there aren’t a lot of companies using it as of yet.
    • The online video marketing resources available for Viewbix are limited.

    Pricing

    • Free Trial – 14 Days
    • Silver Plan – $24.88/month
    • Gold Plan – $49.99/month
    • Platinum Plan – $99.99/month

    Capterra Score Not enough reviews

    G2 Score Not enough reviews

    Website https://corp.viewbix.com/

    Wideo

    Wideo Website

    Wideo combines all the features of a video editing and animation tool allows you to create professional videos and presentations. You can create videos with a premium design and animate characters with minimum effort.

    With Wideo, there are endless creative possibilities. You can start from scratch or use templates to get started. The media library covers an extensive range of characters and objects and the videos you create can be horizontal, vertical, or square.

    You can save animations and effects, and duplicate them later on for new videos. Besides, you can log in from different devices and work on the same video. The changes will be automatically synchronized everywhere.

    Main Features

    • Video Creation & Editing
    • Animations & Transitions
    • Video Templates
    • Slideshow Presentations
    • Media Library
    • Text to Speech
    • Screen Recording
    • Privacy Controls

    Pros

    • A Google Chrome extension is available which makes things easy.
    • The interface is clear and responsive.
    • There are special discounts for educators and students.
    • You don’t need any previous video knowledge; You can choose a template and get started.

    Cons

    • You can not work on Wideo while offline.
    • The character library is very limited.

    Pricing

    • Free Trial – 7 Days
    • Free Version – Unlimited
    • Basic – $19/month
    • Pro – $39/month
    • Pro+ – $79/month

    Capterra Score 4/5 (35 reviews)

    G2 Score Not enough reviews

    Website https://wideo.co/

    Vidyard

    Vidyard Website

    Vidyard is a comprehensive video marketing platform with powerful video creation, editing, hosting, and analytics tools. It helps record and send videos that make all stages of the sales cycle from prospecting to proposals much easier.

    You can record your screen or webcam and create personalized videos that need to be sent to customers via email, LinkedIn, or other communication channels. Once the videos are out, you can also track their performance with its analytics tools.

    Video streaming on Vidyard is ad-free and there is no upload limit. You can add as many videos as you want to your library and embed them on your website, blog, or landing pages. The performance can be easily tracked and ROI can be calculated.

    Main Features

    • Video Creation & Editing
    • Video Hosting
    • Video Sharing
    • Analytics & ROI Tracking
    • Social Media Integration
    • Privacy Options
    • Screen Recording
    • Automatic Transcription

    Pros

    • You can add CTAs directly to videos, increasing their performance.
    • Vidyard makes embedding videos on websites easier.
    • You can track video analytics from multiple platforms.
    • The software integrates with CRM and other marketing software.

    Cons

    • The Google Chrome extension of Vidyard crashes too often.
    • The customer service is irresponsive at times.

    Pricing

    • Free Version – Unlimited
    • Pro – $15/month
    • Teams – $300/month
    • Business – $1250/month

    Capterra Score 4.4/5 (82 reviews)

    G2 Score 4.5/5 (449 reviews)

    Website https://www.vidyard.com/

    Wirecast

    Wirecast Website

    Wirecast is the most popular live streaming software that helps with setting up live video production for all kinds of sets. Whether you’re streaming from your office webcam or from the main stage of a sold-out music festival, Wirecast always has your back.

    All you need to do with Wirecast is to plug in your cameras and microphones and let the software handle the rest. The production features make your broadcasts look professional and ready for TV. 

    There are integrated text, titles, and built-in transitions. Additionally, you can integrate your social media channels to stream directly through your profile. You also get access to a stock media library which you can use to add more colors to your production.

    Main Features

    • Live Streaming Production
    • Video Conferencing
    • Audio Mixer
    • Social Media Integration
    • Audience Engagement Tools
    • Customizable Branding
    • Split/Multi-Screen View
    • Virtual Sets & Backgrounds

    Pros

    • You can steam across multiple platforms simultaneously.
    • The preview screen is helpful in preparing transitions during live videos.
    • The audio mixer helps with audio production alongside the live video.
    • Virtual background allows you to add branding to videos.

    Cons

    • The interface is hard to navigate and streams often require a lot of time to set up.
    • The software takes up a lot of computer resources.

    Pricing

    • Free Trial – 30 Days
    • Wirecast Studio – $599
    • Wirecast Pro – $799

    Capterra Score 4.3/5 (3 reviews)

    G2 Score 4.4/5 (28 reviews)

    Website https://www.telestream.net/wirecast/

    Animotica

    Animotica Website

    Animotica is a brilliant video creation and editing tool for Windows 10 that can be of great help in creating branded video content. You can create videos for all social media platforms quickly and with great ease.

    The software is ranked as the number one video editor on the Microsoft Store. It provides extensive video processing, color grading, green screen, and animation features. You can add effects, voiceovers, music, and animated transitions to your videos.

    Animotica also has powerful video stabilization and color adjustment tools that add a professional look to the videos. You can start with the free version or purchase the Pro version in order to remove their watermark from your videos.

    Main Features

    • Video Creation & Editing
    • Effects & Transitions
    • Captions & Text Overlay
    • Animated GIFs & Stickers
    • Slideshow Presentation
    • Video Stabilization
    • Color Correction 
    • Green Screen Videos

    Pros

    • The output quality is great for all kinds of videos.
    • Videos can be optimized for different social media platforms.
    • The free version is quite comprehensive and has lots of features.
    • The interface is very easy to navigate.

    Cons

    • Video coloring features like brightness, contrast, saturation etc are not as good.
    • The pre-built audio/music library is very limited.

    Pricing

    • Free Version – Unlimited
    • Animotica Light – $6.99 lifetime license
    • Animotica Full Pro – $15.99 lifetime license

    Capterra Score 4.2/5 (6 reviews)

    G2 Score Not enough reviews

    Website https://www.animotica.com/

    Videolean

    Videolean Website

    Videolean provides a fast and intuitive way of creating business videos and increasing the visibility of your brand. This video marketing software is designed for marketers working with different community managers, eCommerce stores, journalists, and more.

    All you need to do is select from the pre-built templates and customize them according to your needs. Your video will be ready for publishing in a few minutes only. Once it is done, you can either export a low-resolution preview to show to higher authorities and get approval, or render the full high-quality video to start sharing.

    Videolean makes things fast and is a great solution for marketers with little to no experience in video management. It can be of great help if you are just starting out with your video campaigns.

    Main Features

    • Video Creation & Editing
    • Effects & Transitions
    • Video Templates
    • Media Library
    • Social Sharing
    • Slideshows & Presentations
    • Video SEO

    Pros

    • The video templates Videolean provides are professional-looking.
    • The stock library it provides has over 1.7 million photos and videos.
    • The software operates in an intuitive manner and is easy to operate.
    • You can export a low resolution preview of your video in under 3 minutes.

    Cons

    • The free version has very limited features.
    • You need to buy the most expensive plan to remove the watermark.

    Pricing

    • Free Version – Unlimited
    • Starter – $19/month
    • Annual – $99/year

    Capterra Score 4.5/5 (2 reviews)

    G2 Score Not enough reviews

    Website https://videolean.com/

    3 Hacks to Increase Your Video Engagement

    Once you have the software running, and your campaigns rolling, it’s time you optimize them for maximum engagement. Here’s how to boost video engagement with these 3 hacks.

    1. Optimize Video Thumbnail and First Frame

    This one is pretty self-explanatory. The thumbnail makes the first impression on the audience and the first few frames decide if the users will stay or bounce. Make sure you optimize them in such a way that they attract and retain the audience effectively.

    1. Optimize Post Copy

    Only uploading the video is not enough, You need to write a brilliant copy with it that will make users click on it more. Make sure that this copy is between 60 and 280 characters as copies this long normally have the highest engagement rates.

    1. Use a Call-to-Action (CTA)

    Leads that land on your videos need to be reminded to take an action afterwards for them to convert. This CTA could be as simple as inviting them to visit the website or to make a purchase.

    Our Picks & Conclusion

    Videos have a greater chance of cutting through the internet clutter and appearing in front of your audience. And if marketed with the right tools, they can bring in lots of relevant leads and conversion. 

    If you are a business that requires basic video editing tools but is more focused on video analytics, Wistia is the best pick for you. It provides all the performance reports you need and integrates well with other marketing platforms to provide everything in a single place.

    On the other hand, if you are looking for proper video processing and filmmaking capabilities, you should go with Filmora. It allows you to create and share industry-standard cinematic videos that can do wonders for your business.

    We wish you the best of luck with your video marketing campaigns!

    References and Sources

    1. Hubspot: What Video Marketers Should Know in 2021, According to Wyzowl Research
    2. Keap: Social Video: How to Get More Views and Engagement
    3. Capterra
    4. G2
    5. InVideo
    6. Animoto
    7. VideoScribe
    8. Animaker
    9. Vimeo
    10. Vyond
    11. Wistia
    12. Filmora
    13. Viewbix
    14. Wideo
    15. Vidyard
    16. Wirecast
    17. Animotica
    18. Videolean

    Frequently Asked Questions

    What are video marketing platforms?

    A video marketing platform allows businesses to edit, create, and publish high-quality videos for their brands. Besides these basic features, it also includes a certain level of social media integration and video performance tracking.

    What is the best video marketing platform?

    The best video marketing platform for medium-sized businesses is InVideo. It allows you to create customized, branded videos and share them across major social media platforms as well as your personal websites. You can also track certain social media performance metrics such as views, shares, clicks, etc.

    Are video marketing platforms important?

    Video marketing platforms help you create and optimize your branded videos for different platforms. Plus, you can see how well they are doing out on the internet and how can the performance be improved. This is why video marketing platforms are super important.

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