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There are currently 4 million apps available, up from 500 in 2008 when the iOS app store debuted. Thousands of new apps launch every day, and the competition is fierce!
Interestingly, most apps are free. While paid subscriptions are a way to monetize, more than 60% of the app market size is from advertising, followed by in-app purchases at 36%.
How do you stand out from the competition so you get downloads? How do you harness advertising revenue and in-app purchases to achieve commercial success?
The answer might lie within effective marketing, and the key is to find the right agency with app marketing expertise. With thousands to choose from, we’ll go over the best that we’ve reviewed and curated just for you.
AGENCY SNAPSHOT
Founded: 2013
Location: New York City and San Francisco, USA; London, UK; and Tel Aviv, Israel
Number of Employees: 51-200
KEY SERVICES
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WHY CHOOSE THEM?
Moburst is a ten-year-old, mobile-first full-service digital marketing agency specializing in app marketing, with over 140 million app installs for their clients and counting!
Moburst offers 24 different growth-related services, a one-stop shop for mobile success to help you become a category leader.
Its app marketing services include everything from app marketing strategy to app design and development, app store optimization, app store asset creation, and full campaign management.
Moburst also offers digital marketing strategy, mobile marketing, media buying, social media management, influencer marketing, SEO, creative content production, and more.
Moburst is a performance-focused agency that uses a data-informed approach to achieve results and continually optimizes and improves its campaigns.
AGENCY SNAPSHOT
Founded: 2010
Location: Miami, Florida, USA; Los Angeles, California, USA; Tel Aviv, Israel
Number of Employees: 11 – 50
KEY SERVICES
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Webiotic is one of North America’s leading digital marketing agencies, renowned for its exceptional service and results.
With a highly responsive, engaging, and mobile-adaptive website, the agency has a proven track record of success. Over the years, Webiotic has generated over 100,000 leads for its clients, completed over 1600 projects, and achieved a 96% client satisfaction rate with their web pages ranking first on Google.
The agency heavily focuses on growth marketing, providing comprehensive solutions for brand design, conversion rate optimization (CRO), and more.
AGENCY SNAPSHOT
Founded: 2010
Locations: Palo Alto, California, USA
Number of Employees: 11-50
KEY SERVICES
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GameChangerSF is a mobile and app agency that has been in the business for 8 years and has worked with numerous businesses across various industries, such as gaming, entertainment, and more.
The agency is known for its ability to assist both large and small businesses in developing and executing successful mobile marketing strategies.
They offer a full range of services, including retargeting ads, A/B testing, native ads, and data science techniques. This agency is known to assist both large and small businesses in developing and executing successful mobile marketing strategies.
GameChangerSF is a partner with Google and Facebook. It has an inquiry form on their website where clients can specify their business objectives, budget, and any additional information. This company is focused on delivering results for their clients, honing their skills in the fast-moving video game industry, and now leading marketing for many leading brands as they engage with the mobile-first generation.
AGENCY SNAPSHOT
Founded: 2010
Locations: San Jose, California, USA
Number of Employees: 51 – 200
KEY SERVICES
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Gummicube is a market leader in app store optimization, providing a variety of services such as big data analytics for app stores, app promotion, mobile marketing, and market analysis. They are well-known for their DATACUBE platform, which provides businesses with real-time mobile market intelligence, consumer trends, and competitive insights.
They have a global client base that includes enterprise brands and startups such as Microsoft, GrubHub, Sweat, McAfee, Carvana, Avis, and Xerox.
AGENCY SNAPSHOT
Founded: 2009
Location: Chicago, Illinois, USA; Berlin, Germany
Number of Employees: 11 – 50
KEY SERVICES
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ComboApp is a full-service digital marketing solutions provider founded in 2009 with a team of experts specializing in various aspects of digital marketing.
The company’s experts specialize in digital strategy, product strategy, UX/UI design, web development, SEO, content marketing, PR and social media, user acquisition, and marketing analytics.
They have a wide range of clients, from startups to established enterprises, and have been named one of the best app marketing and PR agencies by Clutch.
The company’s goal is to provide a comprehensive digital marketing strategy that helps businesses grow by engaging their target market and producing tangible growth results. They prioritize delivering customized digital solutions that align with the business goals.
AGENCY SNAPSHOT
Founded: 2012
Location: New York, New York, USA
Number of Employees: 11 – 50
KEY SERVICES
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SEM Nexus is a mobile marketing agency that specializes in helping mobile startup apps launch and grow.
Despite only being established a decade ago, they have already established a reputation for their affordable pricing and agile process. This allows them to allocate more of the client’s budget toward growth. They are also known for being adaptable to the market and staying at the forefront of the mobile app scene.
SEM Nexus focuses on influencer marketing, ASO, and app development but has proven through case studies that their small range of skills is sufficient to cover the essentials for app development and marketing.
In addition, the app marketing agency has developed several impressive apps, such as Scan & Translate and WinQuik.
AGENCY SNAPSHOT
Founded: 2009
Location: New York, New York, USA
Number of Employees: 1 – 10
KEY SERVICES
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WHY CHOOSE THEM?
Appular is a mobile and app marketing agency that provides PR, ASO, and user acquisition services. They have a track record of working with clients from diverse industries to create responsive and attractive mobile apps and develop successful mobile marketing strategies.
What’s more, the agency offers a wide range of expertise, including social media viral strategy and PR management. With over 150 projects completed and over 500 million mobile app downloads achieved, Appular has a proven track record of success.
AGENCY SNAPSHOT
Founded: 2017
Locations: London, UK
Number of Employees: 1 – 10
KEY SERVICES
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WHY CHOOSE THEM?
Favored is a performance marketing agency that helps businesses get more customers and boost profits. They specialize in results-driven marketing and are known for their proactive communication, strategic approach, and creative approach.
The agency is led by industry experts, including a former Apple marketing lead, who support businesses through full-funnel marketing, from attracting new customers to retaining them long-term.
Moreover, with a focus on influencer marketing, they have complete video production in-house, including TikTok content creators. They can develop creative strategies to maximize campaign performance, from advertising to email to website optimization.
AGENCY SNAPSHOT
Founded: 2015
Locations: Graz, Austria
Number of Employees: 51 – 200
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App Radar is a leading app marketing agency that accelerates international mobile app and game growth for apps worldwide. App Radar boasts an international reach, with a team of experts who speak 12+ native languages.
The company supports a wide range of clients, including startups, small app businesses, app publishers, and app cooperators, with tailored app marketing solutions customized to each company’s specific needs, regardless of size or industry niche.
One of App Radar’s key USPs is its price/value proposition. The company delivers high-quality services at an affordable price, intending to offer the best price/value offer on the market.
Additionally, customer satisfaction is a top priority at App Radar, as evidenced by the company’s high retention rate, with over 90% of clients staying with the agency over time.
AGENCY SNAPSHOT
Founded: 2018
Locations: Jersey City, New Jersey, USA
Number of Employees: 1 – 10
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WHY CHOOSE THEM?
Apptuitive’s procedures assist in developing businesses ranging from start-ups to well-known international corporations, assisting brands in carrying out effective mobile marketing campaigns.
Some of their services include success management, graphic design, organic growth lead generation, advertising lead generation, and premium app store optimization.
Apptuitive maximizes organic growth and employs data-driven strategies to ensure top businesses’ app store success. They immerse themselves in your industry before even beginning to work on any project.
AGENCY SNAPSHOT
Founded: 2016
Location: London, UK; Baden-Württemberg, Germany
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
ConsultMyApp is a world-leading mobile marketing agency that helps clients optimize their mobile apps for maximum performance.
They use a data-driven approach and deep expertise to deliver compelling mobile marketing strategies for globally recognized brands and influential start-ups.
Moreover, the agency is known for its focus on results, specialized mobile talent, and unique consultancy and delivery approach. They offer a wide range of mobile marketing services that cover every aspect of the customer lifecycle.
AGENCY SNAPSHOT
Founded: 2017
Locations: San Francisco, California, USA
Number of Employees: 11 – 50
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
ShyftUp is a mobile user acquisition agency based in San Francisco that specializes in profitable user growth.
They use an ROI-driven strategy to increase your app’s user base and number of downloads through sponsored user acquisition and app store optimization.
To date, they have provided over 450 million new installs for various mobile apps, and they design and implement advertising campaigns tailored to your company’s goals.
Moreover, they convert your marketing spending into actual customers and profits by utilizing sponsored user acquisition.
The agency will conduct research on the target audience, competitors, and overall market to gain a better understanding of the addressable market. This includes research on consumer demographics, behavior patterns, and preferences.
It also includes an analysis of the competitors, their strategies, and strengths and weaknesses. This will inform positioning.
The mobile app space is highly competitive. So, it’s important to have a deep understanding of what you are up against.
App campaign management encompasses social media advertising, search engine advertising, and display advertising.
The process includes identifying the best platforms and channels, developing creative and messaging, and setting up and monitoring the campaigns to ensure they are reaching the target audience and achieving the desired results.
Two of the most common methods are:
Cost Per Install (CPI) advertising is where you pay a fixed amount for every completed install. This method is performance-based, so agencies’ incentives are aligned with yours.
Mobile ad networks are platforms specifically for connecting app developers with publishers so they can broaden their reach. The networks provide different targeting options, including behavioral targeting, to help you find your audiences.
The agency will optimize the app’s listing on the app store to increase visibility and downloads. This includes optimizing the app’s title, description, keywords, screenshots, and reviews to make the app more discoverable in the app store.
The agency will identify and work with influencers in the app’s niche to promote the app to their followers. This includes identifying the right influencers and working with them to create sponsored content or product reviews. This can help build credibility and trust among the target audience.
This includes creating push notifications and email templates that are visually appealing and on brand, segmenting the user lists based on behavior and preferences, and creating personalized campaigns to drive engagement and retention.
These campaigns aim at keeping users informed about new features, updates, and promotions. They need to strike a balance between driving engagement without overwhelming them.
Deep linking allows you to link directly to specific pages or sections of your app as opposed to just the homepage. This makes call-to-action in promotional content more meaningful and reduces user friction if they have to take multiple steps to navigate to the right place.
Deep linking is also very useful for re-targeting campaigns aiming to re-engage users who have abandoned certain actions.
The process can be broken down into AARRR (Awareness, Acquisition, Referral, Revenue, Retention).
Awareness is about building brand recognition and creating a presence. Pre-launch marketing is one tactic to garner interest and generate hype before the app is even available.
Acquisition begins once the app is launched and focuses on acquiring new users and generating installs. Strategies may include ASO and targeted marketing.
Referral is when current users are incentivized to encourage others to download and use the app. The objective is to make it as easy and attractive as possible with referral codes, rewards, discounts, and other promotions within the app.
Revenue, also known as in-app marketing, focuses on driving sales growth through in-app purchases, subscriptions, and in-app advertising.
Retention aims to increase “stickiness” (how frequently and for how long users engage with the app) and reduce “churn” (the rate at which users stop using the app). Tactics involve ensuring a positive user experience, ongoing communication, and utilizing push notifications to keep users informed and engaged.
You should now be equipped with the knowledge and tools necessary to find a top agency for marketing your app—the one that will boost your application to the top and maximize your app monetization.
So what are you waiting for?
It is the process of creating awareness, driving downloads and purchases, and increasing app user engagement and retention. Common services include app marketing strategies, paid advertising, app store optimization (ASO), influencer marketing, email marketing and push notifications and deep linking. Certain companies also provide app development services. App companies are experts in developing apps but do not necessarily have the talent or capacity to specialize in marketing platforms, ad buying, ASO, etc. These all require the knowledge and experience that agencies bring in. Their expertise can help with your speed to market, which could be critical in an ultra-competitive app market. They follow your business requirements and develop apps for smartphones and tablets. This could be useful for companies who lack the in-house capabilities, but need apps to enhance their existing services or products. With the wide adoption of smartphones, apps have become a marketing tactic for keeping your products or services at your customers’ fingertips, so you are top of mind. In addition, to cut through competition, it is also a way to expand your offerings and create a competitive advantage. For example, a pharmacy app that provides drug information and reminds patients to take and refill prescriptions could help the pharmacy win over more customers. It is delivering marketing messages within an app. These marketing messages could be hyper-personalized as apps contain a user’s demographic and behavioral data and have access to location, time, and date. Examples can be displaying promo information on affinity items or drawing customers into the store when they are close by.
Frequently Asked Questions
What is mobile app marketing?
What does an app marketing agency do?
Why do companies need marketing agencies?
What do app development agencies do?
What impact do apps have on the marketing mix?
What is in-app marketing?
2BaseTechnologies: 8 Reasons Why Mobile App Marketing is Important
Semrush: Mobile Marketing Statistics: 74 Statistics To Help You Create The Ultimate Mobile Marketing Strategy
Statista: Number of smartphone subscriptions worldwide from 2016 to 2022, with forecasts from 2023 to 2028
Buildfire: Definitive Guide To Mobile App Marketing: 31 Powerful Strategies
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