The software as a service (SaaS) market is estimated to reach $282 billion in 2024 and grow to $374 billion by 2028, sustaining an impressive 7.3% CAGR on an already large base!
Effective marketing is crucial in this rapidly expanding, ever-more competitive space.
The SaaS model relies on a recurring subscription fee v.s. a lump sum investment for traditional software. Customer retention is essential for sustainable growth.
That is where specialized agencies come in!
In this detailed review, we present the best 16 companies for both B2C and B2B software-as-a-service brands, as well as the most common services and how they help meet your business goals.
AGENCY SNAPSHOT
Founded: 1997
Location: Chicago, Illinois, USA
Number of Employees: 51 – 200
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Straight North is a full-service company specializing in SEO, PPC, and web development for FinTech, e-commerce, and B2B brands.
It offers a full suite of services, has extensive experience, and is dedicated to personalized customer engagement.
It maintains its leadership position in SaaS marketing with a large team of experienced marketers with a diverse range of skills, including SEO specialists, content marketing specialists, a development team, and a dedicated growth team.
As such, Straight North has the depth and breadth to manage complex, multi-front campaigns that deliver continuously improving results.
It is ideal for growth hacking and helps growth-minded, small, and middle-market businesses achieve their objectives.
Straight North also has extensive expertise in internet funnel pipelines and will thoroughly analyze your sales funnels to provide all the insight and essential services you need.
Straight North is an excellent choice if you’re a small to mid-size business looking for a growth-focused agency with a proven track record.
AGENCY SNAPSHOT
Founded: 2018
Location: Seattle, Washington, United States
Number of employees: 51 – 200
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NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Kalungi provides a full-service solution for B2B businesses, from developing custom strategies to implementation.
To generate optimal results for your business, Kalungi follows a proven B2B playbook it has developed for success.
SaaS companies can outsource an entire marketing team from Kalungi to help start, scale and grow their business.
This digital marketing agency will also help you outsource, vet, and train employees you bring on board.
Kalungi is a brilliant choice for businesses who want an agency to help them from start to finish.
AGENCY SNAPSHOT
Founded: 2017
Location: New York City, with offices in Los Angeles and Miami, USA
Number of employees: 11 – 50
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WHY CHOOSE THEM?
Every business that works with NoGood gets a dedicated ‘growth squad’ to help it reach its objectives. If growth hacking is your primary goal, NoGood is the perfect agency for you.
NoGood has helped countless startups and established businesses reach their business goals with expert, data-backed marketing strategies.
NoGood’s growth squads are appointed to clients based on the client’s unique needs, and each team member only works with a few clients to invest maximum focus into your brand.
If you’re looking for experienced marketers, a comprehensive set of services, and a data-driven approach, NoGood is an excellent choice.
AGENCY SNAPSHOT
Founded: 2014
Location: Los Angeles, California, United States
Number of employees: 11 – 50
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WHY CHOOSE THEM?
Single Grain provides B2C and B2B businesses with optimal solutions for targeted marketing.
It offers a signature tool, ClickFlow, to help your business improve its workflows, engage more consumers, and deploy all its marketing tactics.
It has the insight and experience needed for B2B and B2C companies to achieve their objectives using a range of digital marketing services and customized strategies.
AGENCY SNAPSHOT
Founded: 2008
Location: Redmond, Washington, United States
Number of employees: 11 – 50
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WHY CHOOSE THEM?
Heinz Marketing specializes in developing and deploying B2B plans to accelerate your revenue and develop a predictable sales pipeline.
This agency has worked with many major B2B brands and offers a full range of services, from market research to campaign management.
The innovation, strategy, and machine learning data behind Heinz Marketing’s methods enable it to deliver high-performing strategies and a phenomenal customer experience to its clients.
AGENCY SNAPSHOT
Founded: 2011
Location: New York City, New York and Pittsburgh, Pennsylvania, USA
Number of employees: 11 – 50
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WHY CHOOSE THEM?
If you’re looking for a SaaS marketing company with a signature flair, Huemor is what you need.
This agency prides itself on not being a generalist and instead specializing in a handful of areas to provide the best results.
Huemor is all about creating a memorable website for your business to make a long-lasting impression.
It is always willing to help you through motion design, brand strategy, web design, and development and offers interactive workshops, too.
AGENCY SNAPSHOT
Founded: 2007
Location: Boston, Massachusetts, United States
Number of employees: 11 – 50
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NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
RefineLabs offers everything any B2B business needs for a stellar online presence. It has a well-rounded range of services, from sales funnel fundamentals to advanced marketing strategies.
RefineLabs uses a customer-centric strategy, providing businesses with the resources and marketing techniques for high-converting advertising campaigns.
You can depend on this agency for podcasts, LinkedIn marketing, video promotion strategies, content, and so much more.
It will also analyze and optimize your current sales funnels, which is a beneficial service for established brands looking to grow.
AGENCY SNAPSHOT
Founded: 2012
Location: London, England, UK
Number of employees: 1 – 10
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WHY CHOOSE THEM?
CoBloom only works with SaaS companies, helping them through content creation, customer retention, and leveraging referrals.
CoBloom founded and sold a SaaS business and has developed over 100 SaaS solutions for brands in this space, making them one of the most experienced agencies in the game.
As a dedicated SaaS marketing firm, CoBloom offers a robust set of services tailored to the needs of clients in this industry.
AGENCY SNAPSHOT
Founded: 2016
Location: Amsterdam, Netherlands, Europe, and London, UK
Number of employees: 1 – 10
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WHY CHOOSE THEM?
UpRaw Media focuses exclusively on SaaS companies. Understanding each brand and its infrastructure is different, it believes in providing a unique and tailored approach for each of its clients to succeed.
UpRaw aims to create a whole new standard for performance marketing, to put clients ahead of profits, and deliver impressive solutions within a small team.
AGENCY SNAPSHOT
Founded: 2015
Location: London, UK and Sofia, Bulgaria
Number of employees: 11 – 50
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WHY CHOOSE THEM?
The Brains offers the right services for your SaaS company to rank on Google, engage and retain your consumers, and reach new audiences.
This agency can also help develop your website and promote your social media channels.
The Brains helps businesses experience optimal growth from their resources and objectives. Using a blend of online advertising, automation, and content marketing to drive leads.
It is an experienced agency and has helped app developers, FinTech brands, service delivery platforms, and analytics firms achieve success.
AGENCY SNAPSHOT
Founded: 2017
Location: London, and Liverpool, England, UK
Number of employees: 11 – 50
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WHY CHOOSE THEM?
While Gripped is a relatively new agency, the founders of Gripped are seasoned marketing experts with over 30 years of combined experience.
Gripped has the expertise and experience to develop and execute an excellent marketing strategy for your SaaS business.
This agency also offers various free resources for businesses to use, and they will audit your marketing strategies for free.
AGENCY SNAPSHOT
Founded: 1992
Location: London, UK with offices in New York, USA, Luzern, Switzerland, Singapore and Arbedeen, Scotland
Number of employees: 51 – 200
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NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Aspectus offers a comprehensive set of marketing services, including media relations, content marketing, social media, web development, and SEO, to help you promote and grow your SaaS business.
Aspecutus focuses on engagement and retention, as well as gaining new users, providing a holistic approach to SaaS marketing.
It is an agency with a strong track record and a high level of expertise on its team. aspectusgroup.com
AGENCY SNAPSHOT
Founded: 2009
Location: London, England, UK
Number of employees: 1 – 10
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NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Xander Marketing takes a highly tailored approach by offering specialized packages to work with SaaS and B2B brands at different stages of their growth.
As a full-service advertising business, they provide ample training resources and flaunt endless customer success stories.
You can rely on Xander to guide you from the beginning stages of your business to its exponential growth.
It also offers a free consultation to get started and countless training resources to keep you informed.
AGENCY SNAPSHOT
Founded: 2016
Location: Bristol, England, United Kingdom
Number of employees: 11 – 50
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WHY CHOOSE THEM?
Seeker Digital will handle all the SEO components of your business. From link building to keyword research and content development, this agency will ensure your SaaS company is found on Google.
Seeker Digital is an established marketing firm that focuses on SEO, digital PR, content marketing, and social engagement.
The agency offers its services to all organizations but specializes in challenging sectors like SaaS and e-commerce.
AGENCY SNAPSHOT
Founded: 2004
Location: Derby, England, UK
Number of employees: 11 – 50
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NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
JDR Group is a seasoned veteran in marketing for software brands. Based in the UK, it offers end-to-end services for SaaS companies, including paid adverts, social media, email marketing, content creation and conversion rate optimization.
It also offers services like web development and process automation, which make it a strong choice for SaaS brands that need a comprehensive solution to their marketing needs.
Here are some of the SaaS-specific strategies and marketing services to look out for when you’re choosing an agency:
Content strategy and planning are essential for any successful SaaS strategy. They can drive brand awareness and establish trust, authority, and credibility.
A good content strategy is also crucial for lead generation, customer acquisition, and customer retention.
It is essential that your SaaS solution is easily discoverable to potential customers using search engines to explore and compare their options.
A good SaaS agency can provide keyword research guidance and SEO optimization services to help your solution rank high in organic search results.
This can be within your content marketing strategy or stand-alone to optimize your website and existing pages.
Social media like LinkedIn, Twitter, Facebook, and Instagram provide outstanding opportunities to connect with potential customers, build brand exposure, share valuable content, and engage with your target audience. A social strategy can include both paid and organic. Agencies can optimize cost per click in paid ads to drive users to your website, generate leads, and foster customer loyalty.
An impactful brand identity is crucial for differentiating your SaaS solution in a crowded market. A comprehensive branding strategy should encompass your company’s values, personality, visual elements (such as logos, color schemes, and typography), and messaging. Consistent branding across all marketing channels can help reinforce your brand’s image and make it more recognizable and memorable.
Any SaaS business looking to grow rapidly and establish itself firmly in the SaaS market will benefit from a strong growth hacking strategy to increase profits for a rapid but sustainable evolution.
83% of marketers report that video marketing gives them an excellent ROI, so it’s easy to see why companies use video promotion.
Using video marketing, software services companies can create an immersive experience to advertise their products. Doing this gives clients an accurate and expressive idea of what to expect.
Using advanced lead generation software and demonstrated strategies, a SaaS marketing agency will help your business grow.
To do this, agencies will use data-driven insights to identify your target audience and use various marketing channels to reach and attract the right buyers.
Once you have your content engine running smoothly, shift your focus to email marketing.
85% of B2B marketers use email marketing software, making it the second most used software for digital marketing. It’s not a shocker why so many marketers use email marketing, as this channel allows businesses to keep their audience engaged and interested.
SaaS brands’ marketing challenges are unique to the industry, and a specialized marketing firm is the best option for getting the most value from your marketing budget.
All the markers on this list are industry experts, with extensive experience and an in-depth understanding of the best ways to promote SaaS brands successfully.
SaaS companies use several marketing channels to promote lead generation. A few of these channels are paid advertising, re-targeting ads, and video marketing.
These specialized agencies can help businesses by optimizing their PPC ad strategy, increasing their lead generation, enhancing customer experience, and reducing customer acquisition costs.
SaaS marketing focuses on encouraging and leveraging leads for subscription-based products and services. SaaS marketing can be stressful for new business owners. To solve this, they can hire an agency with experience in SaaS marketing.
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