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Top 16 Agencies to Supercharge Your SaaS Marketing [2024 Review]

By Liza Shuttleworth Last updated: 23 minute read By Industry or SectorMarketing Agencies

The software as a service (SaaS) market is estimated to reach $282 billion in 2024 and grow to $374 billion by 2028, sustaining an impressive 7.3% CAGR on an already large base!

Effective marketing is crucial in this rapidly expanding, ever-more competitive space. 

The SaaS model relies on a recurring subscription fee v.s. a lump sum investment for traditional software. Customer retention is essential for sustainable growth. 

That is where specialized agencies come in!

In this detailed review, we present the best 16 companies for both B2C and B2B software-as-a-service brands, as well as the most common services and how they help meet your business goals.

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    16 Top Marketing Firms to Work With

    1.Straight North

    Straight North Agency Logo

    Straight North

    Chicago, IL, United States

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 1997

    Location: Chicago, Illinois, USA

    Number of Employees: 51 – 200

    KEY SERVICES

    • Free SEO & PPC Analysis
    • SEO
    • SEM
    • Paid Advertising
    • Web Design
    • Web Development
    • Link Building
    • Technical Optimization

    NOTEWORTHY CLIENTS

    • Conduent
    • Donnelley Financial Solutions
    • Advanced Technology Services
    • Keyence

    WHY CHOOSE THEM?

    Straight North is a full-service company specializing in SEO, PPC, and web development for FinTech, e-commerce, and B2B brands.

    It offers a full suite of services, has extensive experience, and is dedicated to personalized customer engagement.

    It maintains its leadership position in SaaS marketing with a large team of experienced marketers with a diverse range of skills, including SEO specialists, content marketing specialists, a development team, and a dedicated growth team.

    As such, Straight North has the depth and breadth to manage complex, multi-front campaigns that deliver continuously improving results.

    It is ideal for growth hacking and helps growth-minded, small, and middle-market businesses achieve their objectives.

    Straight North also has extensive expertise in internet funnel pipelines and will thoroughly analyze your sales funnels to provide all the insight and essential services you need.

    Straight North is an excellent choice if you’re a small to mid-size business looking for a growth-focused agency with a proven track record.

    Screenshot of the Straight North Agency Homepage

    2.Kalungi

    Kalungi

    Seattle, United States 60

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2018

    Location: Seattle, Washington, United States

    Number of employees: 51 – 200

    KEY SERVICES

    NOTEWORTHY CLIENTS

    •  Stave
    • Clario
    • Fraxion 

    WHY CHOOSE THEM?

    Kalungi provides a full-service solution for B2B businesses, from developing custom strategies to implementation.

    To generate optimal results for your business, Kalungi follows a proven B2B playbook it has developed for success. 

    SaaS companies can outsource an entire marketing team from Kalungi to help start, scale and grow their business. 

    This digital marketing agency will also help you outsource, vet, and train employees you bring on board. 

    Kalungi is a brilliant choice for businesses who want an agency to help them from start to finish.

     

    Kalungi_SaaS marketing agency
    Source: kalungi.com

    3.NoGood

    Nogood Logo

    NoGood

    New York City, United States 15-20

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2017

    Location: New York City, with offices in Los Angeles and Miami, USA

    Number of employees: 11 – 50

    KEY SERVICES

    • SEO
    • Social media marketing 
    • PPC ads 
    • Video marketing 
    • Content marketing 
    • Conversion Rate Optimization (CRO) 
    • Digital PR
    • Paid advertising 
    • Email marketing

    NOTEWORTHY CLIENTS

    • Microsoft
    • Citi
    • Southern Marsh 

    WHY CHOOSE THEM?

    Every business that works with NoGood gets a dedicated ‘growth squad’ to help it reach its objectives. If growth hacking is your primary goal, NoGood is the perfect agency for you.

    NoGood has helped countless startups and established businesses reach their business goals with expert, data-backed marketing strategies.

    NoGood’s growth squads are appointed to clients based on the client’s unique needs, and each team member only works with a few clients to invest maximum focus into your brand. 

    If you’re looking for experienced marketers, a comprehensive set of services, and a data-driven approach, NoGood is an excellent choice.

    NoGood_SaaS marketing agency
    Source: nogood.io

    4.Single Grain

    Single Grain

    Los Angeles, United States 30

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2014

    Location: Los Angeles, California, United States 

    Number of employees: 11 – 50

    KEY SERVICES

    • SEO
    • SEM
    • PPC ads 
    • Paid advertising 
    • Content marketing 
    • Technology marketing 
    • Podcast advertising 
    • Email marketing 

    NOTEWORTHY CLIENTS

    • Amazon
    • Alexa
    • Khan Academy 

    WHY CHOOSE THEM?

    Single Grain provides B2C and B2B businesses with optimal solutions for targeted marketing. 

    It offers a signature tool, ClickFlow, to help your business improve its workflows, engage more consumers, and deploy all its marketing tactics.

    It has the insight and experience needed for B2B and B2C companies to achieve their objectives using a range of digital marketing services and customized strategies.

    SingleGrain_SaaS marketing agency
    Source: singlegrain.com

     

    “89% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority”

    Invespcro

     


    5.KlientBoost

    KlientBoost Logo

    KlientBoost

    Costa Mesa, CA, USA

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2015

     Location: Costa Mesa, California; Austin, Texas; and Raleigh, North Carolina, USA

     Number of Employees: 51-200

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Signpost
    • Segment
    • BP Logix
    • iLife
    • BunnyStudo
    • SalesLoft
    • LeaseCake
    • ClipHire
    • Rimsys

    WHY CHOOSE THEM?

    KlientBoost is a performance agency that offers comprehensive services, specializing in paid advertising, SEO, email, and conversion rate optimization (CRO) for growth-focused SaaS brands.

    KilentBoost’s team is made up of passionate marketers and specialists in everything from PPC management to SEO, content, and CRO.

    KlientBoost is a highly strategic agency. Its team’s extensive experience and expertise allow it to quickly assess your brand and create a detailed plan for your marketing.

    Every client’s comprehensive strategy plan considers their business, goals, the current market, and competition and then identifies the best channels to use.

    As a performance-focused agency, KlientBoost takes a data-informed approach to every marketing campaign, continually improving its strategies and refining its tactics to drive the highest returns for its clients.

    Screenshot of the KlientBoost Homepage

    6.Heinz Marketing

     Heinz Marketing 

    Redmond, United States 40 – 50

    Our Score

    4.0  

    AGENCY SNAPSHOT

    Founded: 2008

    Location: Redmond, Washington, United States 

    Number of employees: 11 – 50

    KEY SERVICES

    • Competitive research 
    • Campaign management 
    • Reporting 
    • Paid advertising 
    • Content marketing 
    • Email marketing

    NOTEWORTHY CLIENTS

    • Amazon
    • G2 Crowd
    • Concur 

    WHY CHOOSE THEM?

    Heinz Marketing specializes in developing and deploying B2B plans to accelerate your revenue and develop a predictable sales pipeline.

    This agency has worked with many major B2B brands and offers a full range of services, from market research to campaign management.

    The innovation, strategy, and machine learning data behind Heinz Marketing’s methods enable it to deliver high-performing strategies and a phenomenal customer experience to its clients.

    7.Huemor

    Huemor 

    New York City, United States 21

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2011

    Location: New York City, New York and Pittsburgh, Pennsylvania, USA

    Number of employees: 11 – 50

    KEY SERVICES

    • Content strategy
    • Brand strategy
    • Digital strategy
    • Interactive workshops
    • CRO
    • Web design
    • Web development
    • Motion design
    • Full-stack development

    NOTEWORTHY CLIENTS

    • Centivo
    • Surepoint
    • Net2Phone 

    WHY CHOOSE THEM?

    If you’re looking for a SaaS marketing company with a signature flair, Huemor is what you need. 

    This agency prides itself on not being a generalist and instead specializing in a handful of areas to provide the best results.

    Huemor is all about creating a memorable website for your business to make a long-lasting impression. 

    It is always willing to help you through motion design, brand strategy, web design, and development and offers interactive workshops, too.

    HUEMOR_SaaS marketing agency
    Source: huemor.rocks

    8.Refine Labs

    RefineLabs Logo

    Refine Labs

    Boston, United States 20

    Our Score

    4.9  

    AGENCY SNAPSHOT

    Founded: 2007

    Location: Boston, Massachusetts, United States 

    Number of employees: 11 – 50

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • Brainshark
    • Balto
    • Rydoo 

    WHY CHOOSE THEM?

    RefineLabs offers everything any B2B business needs for a stellar online presence. It has a well-rounded range of services, from sales funnel fundamentals to advanced marketing strategies.

    RefineLabs uses a customer-centric strategy, providing businesses with the resources and marketing techniques for high-converting advertising campaigns.

    You can depend on this agency for podcasts, LinkedIn marketing, video promotion strategies, content, and so much more. 

    It will also analyze and optimize your current sales funnels, which is a beneficial service for established brands looking to grow.

    RefineLabs
    Source: refinelabs.com

    9.CoBloom

    CoBloom

    London, United Kingdom 3 – 5

    Our Score

    4.7  

    AGENCY SNAPSHOT

    Founded: 2012

    Location: London, England, UK

    Number of employees: 1 – 10

    KEY SERVICES

    NOTEWORTHY CLIENTS

    • HubSpot
    • Medium
    • Pipedrive 

    WHY CHOOSE THEM?

    CoBloom only works with SaaS companies, helping them through content creation, customer retention, and leveraging referrals. 

    CoBloom founded and sold a SaaS business and has developed over 100 SaaS solutions for brands in this space, making them one of the most experienced agencies in the game. 

    As a dedicated SaaS marketing firm, CoBloom offers a robust set of services tailored to the needs of clients in this industry.

    CoBloom
    Source: cobloom.com

    10.UpRaw Media

    UpRaw Media 

    Amsterdam, Netherlands

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Amsterdam, Netherlands, Europe, and London, UK

    Number of employees: 1 – 10

    KEY SERVICES

    • Paid advertising
    • Social media marketing
    • Content marketing
    • CRO
    • Web analytics
    • Quantitative and qualitative research

    NOTEWORTHY CLIENTS

    • Builder
    • Landbot
    • Alaya

    WHY CHOOSE THEM?

    UpRaw Media focuses exclusively on SaaS companies. Understanding each brand and its infrastructure is different, it believes in providing a unique and tailored approach for each of its clients to succeed. 

    UpRaw aims to create a whole new standard for performance marketing, to put clients ahead of profits, and deliver impressive solutions within a small team.

    UpRaw Media_SaaS marketing agency
    Source: uprawmedia.com

    11.The Brains

    The Brains 

    London, United Kingdom 40 – 50

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2015

    Location: London, UK and Sofia, Bulgaria

    Number of employees: 11 – 50

    KEY SERVICES

    • PPC ads
    • SEO
    • Web design
    • Web development
    • Content marketing
    • Social media marketing
    • Lead generation
    • Marketing automation
    • Email marketing

    NOTEWORTHY CLIENTS

    • FundU
    • ETFmatic
    • CAROL

    WHY CHOOSE THEM?

    The Brains offers the right services for your SaaS company to rank on Google, engage and retain your consumers, and reach new audiences. 

    This agency can also help develop your website and promote your social media channels.

    The Brains helps businesses experience optimal growth from their resources and objectives. Using a blend of online advertising, automation, and content marketing to drive leads.

    It is an experienced agency and has helped app developers, FinTech brands, service delivery platforms, and analytics firms achieve success.

    12.Gripped

    Gripped

    London, United Kingdom 20

    Our Score

    4.8  

    AGENCY SNAPSHOT

    Founded: 2017

    Location: London, and Liverpool, England, UK

    Number of employees: 11 – 50

    KEY SERVICES

    • Digital marketing strategy
    • Inbound marketing
    • Content marketing
    • Sales enablement
    • Marketing automation
    • Lead generation
    • Web development
    • Paid advertising

    NOTEWORTHY CLIENTS

    • Vercator
    • IPV
    • Nozzle 

    WHY CHOOSE THEM?

    While Gripped is a relatively new agency, the founders of Gripped are seasoned marketing experts with over 30 years of combined experience.

    Gripped has the expertise and experience to develop and execute an excellent marketing strategy for your SaaS business. 

    This agency also offers various free resources for businesses to use, and they will audit your marketing strategies for free.

    Gripped_SaaS marketing agency
    Source: gripped.io

    13.Aspectus

    Aspectus 

    London, United Kingdom  150 – 200

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 1992

    Location: London, UK with offices in New York, USA, Luzern, Switzerland, Singapore and Arbedeen, Scotland

    Number of employees: 51 – 200

    KEY SERVICES

    • Media relations
    • Brand strategy
    • Demand generation
    • Media training
    • Digital PR
    • Event marketing
    • Content marketing
    • Social media marketing
    • PPC ads
    • SEO
    • Email marketing
    • Reporting
    • Web development
    • Web maintenance

    NOTEWORTHY CLIENTS

    • HandShake
    • SIX
    • Delta Capita

    WHY CHOOSE THEM?

    Aspectus offers a comprehensive set of marketing services, including media relations, content marketing, social media, web development, and SEO, to help you promote and grow your SaaS business. 

    Aspecutus focuses on engagement and retention, as well as gaining new users, providing a holistic approach to SaaS marketing.

    It is an agency with a strong track record and a high level of expertise on its team. aspectusgroup.com

    14.Xander Marketing

    Xander Marketing

    London, United Kingdom 5 – 10

    Our Score

    4.5  

    AGENCY SNAPSHOT

    Founded: 2009

    Location: London, England, UK

    Number of employees: 1 – 10

    KEY SERVICES

    • Marketing strategy
    • Content marketing
    • Web design
    • SEO
    • PPC ads
    • Email marketing
    • Branding
    • Social media marketing
    • PR

    NOTEWORTHY CLIENTS

    • ETZ
    • ChannelGrabber
    • CleanerPlanner 

    WHY CHOOSE THEM?

    Xander Marketing takes a highly tailored approach by offering specialized packages to work with SaaS and B2B brands at different stages of their growth.

    As a full-service advertising business, they provide ample training resources and flaunt endless customer success stories. 

    You can rely on Xander to guide you from the beginning stages of your business to its exponential growth.

    It also offers a free consultation to get started and countless training resources to keep you informed.

    Xander Marketing_SaaS marketing agency

    15.Seeker Digital

    Seeker Digital

    Bristol, United Kingdom 21

    Our Score

    5  

    AGENCY SNAPSHOT

    Founded: 2016

    Location: Bristol, England, United Kingdom

    Number of employees: 11 – 50

    KEY SERVICES

    • Outreach
    • Digital PR
    • SEO
    • Link building 
    • Content marketing 
    • Training

    NOTEWORTHY CLIENTS

    • Moosend
    • Pitchbox
    • Condor Ferries 

    WHY CHOOSE THEM?

    Seeker Digital will handle all the SEO components of your business. From link building to keyword research and content development, this agency will ensure your SaaS company is found on Google.

    Seeker Digital is an established marketing firm that focuses on SEO, digital PR, content marketing, and social engagement.  

    The agency offers its services to all organizations but specializes in challenging sectors like SaaS and e-commerce.

    Seeker Digital
    Source: seeker.digital

    16.JRD Group

    JRD Group

    Derby, United Kingdom 26 – 30

    Our Score

    4.6  

    AGENCY SNAPSHOT

    Founded: 2004

    Location: Derby, England, UK

    Number of employees: 11 – 50

    KEY SERVICES

    • PPC ads
    • Social media marketing
    • Email marketing
    • CRO
    • Content marketing
    • Inbound marketing
    • Marketing automation
    • Sales and marketing training
    • Web development
    • Web design

    NOTEWORTHY CLIENTS

    • Confidential  
    • HubSpot
    • Google

    WHY CHOOSE THEM?

    JDR Group is a seasoned veteran in marketing for software brands. Based in the UK, it offers end-to-end services for SaaS companies, including paid adverts, social media, email marketing, content creation and conversion rate optimization. 

    It also offers services like web development and process automation, which make it a strong choice for SaaS brands that need a comprehensive solution to their marketing needs.

    Common Marketing Services

    Here are some of the SaaS-specific strategies and marketing services to look out for when you’re choosing an agency:

    Content Planning

    Content strategy and planning are essential for any successful SaaS strategy. They can drive brand awareness and establish trust, authority, and credibility. 

    A good content strategy is also crucial for lead generation, customer acquisition, and customer retention.

    Search Engine Optimization (SEO)

    It is essential that your SaaS solution is easily discoverable to potential customers using search engines to explore and compare their options.

    A good SaaS agency can provide keyword research guidance and SEO optimization services to help your solution rank high in organic search results. 

    This can be within your content marketing strategy or stand-alone to optimize your website and existing pages.

    Social Media

    Social media like LinkedIn, Twitter, Facebook, and Instagram provide outstanding opportunities to connect with potential customers, build brand exposure, share valuable content, and engage with your target audience. A social strategy can include both paid and organic. Agencies can optimize cost per click in paid ads to drive users to your website, generate leads, and foster customer loyalty.

    Branding Strategy

    An impactful brand identity is crucial for differentiating your SaaS solution in a crowded market. A comprehensive branding strategy should encompass your company’s values, personality, visual elements (such as logos, color schemes, and typography), and messaging. Consistent branding across all marketing channels can help reinforce your brand’s image and make it more recognizable and memorable.

    Growth Hacking

    Any SaaS business looking to grow rapidly and establish itself firmly in the SaaS market will benefit from a strong growth hacking strategy to increase profits for a rapid but sustainable evolution. 

    Video Promotion

    83% of marketers report that video marketing gives them an excellent ROI, so it’s easy to see why companies use video promotion.

    Source: Erin On Demand

    Using video marketing, software services companies can create an immersive experience to advertise their products. Doing this gives clients an accurate and expressive idea of what to expect.

    Lead Generation

    Using advanced lead generation software and demonstrated strategies, a SaaS marketing agency will help your business grow.

    To do this, agencies will use data-driven insights to identify your target audience and use various marketing channels to reach and attract the right buyers. 

    Email Marketing

    Once you have your content engine running smoothly, shift your focus to email marketing.

    85% of B2B marketers use email marketing software, making it the second most used software for digital marketing. It’s not a shocker why so many marketers use email marketing, as this channel allows businesses to keep their audience engaged and interested.

    Final Thoughts

    SaaS brands’ marketing challenges are unique to the industry, and a specialized marketing firm is the best option for getting the most value from your marketing budget.  

    All the markers on this list are industry experts, with extensive experience and an in-depth understanding of the best ways to promote SaaS brands successfully.

    Frequently Asked Questions

    What marketing channels are used in SaaS marketing?

    SaaS companies use several marketing channels to promote lead generation. A few of these channels are paid advertising, re-targeting ads, and video marketing.

    What SaaS marketing services do agencies offer?

    These specialized agencies can help businesses by optimizing their PPC ad strategy, increasing their lead generation, enhancing customer experience, and reducing customer acquisition costs.

    What is SaaS marketing?

    SaaS marketing focuses on encouraging and leveraging leads for subscription-based products and services. SaaS marketing can be stressful for new business owners. To solve this, they can hire an agency with experience in SaaS marketing.

    References

    DevSquad: 60 SaaS Statistics and Trends for 2024

    ReportLinker: Cloud Computing Market by Service, Deployment Model, Organization Size, Vertical And Region – Global Forecast to 2025

    Statista: Advertising revenue of Google from 2001 to 2022

    Wyzowl: Video Marketing Statistics 2024

    Invespcro: SaaS Customer Acquisition – Statistics and Trends