LinkedIn has emerged as a powerful platform for B2B companies to connect with potential customers, partners, and industry influencers. With over 800 million members worldwide, the professional networking site offers a unique opportunity to establish thought leadership, build brand awareness, and generate high-quality leads.
Almost 50% of social media traffic to B2B websites comes from LinkedIn. B2B businesses can also target the perfect audience on LinkedIn, as 80% of LinkedIn users are business decision-makers.
However, navigating the intricacies of LinkedIn marketing can be a daunting task, particularly for businesses with limited resources or expertise. This is where specialised marketing agencies come into play, providing specialized services and strategies to help B2B brands maximize their presence and achieve their marketing objectives on this influential platform.
We’ve curated a list of the top 15 marketing agencies providing LinkedIn promotional services to drive exceptional results for B2B companies and foster meaningful brand connections.
AGENCY SNAPSHOT
Founded: 2017
Location: California, United States
Number of Employees: 11-50
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Cleverly is a small agency specializing in nothing but expert LinkedIn advertising for B2B businesses. You can use this agency to source and evaluate the best job candidates, design and promote lead magnets, and run audience-centric ad campaigns. Cleverly also provides copywriting for conversion-driven ad campaigns and this agency has an impressive track record. Working for a collection of financial advisors, Cleverly achieved a 36% response rate and an average of 47 monthly responses. This agency also achieved 71 average monthly responses for an SEO firm and increased their response rate to 37%. Whatever your business size and B2B marketing goals are, Cleverly can develop a tailored LinkedIn advertising strategy.
You should choose Cleverly if you’re looking for a specialized B2B marketing agency. Cleverly provides services to help you find top-tier talent, generate leads and raise brand awareness on LinkedIn. This agency has helped B2B brands in various sectors to achieve outstanding results. Whether you’re a small, mid-level, or large company, you can count on Cleverly to help you.
AGENCY SNAPSHOT
Founded: 2005
Location: HQ in Texas, United States with offices in Austin, Chicago, Atlanta, Arlington, Cleveland, Baltimore, Denver, Houston, Jacksonville, Kansas City, Las Vegas, Los Angeles, Louisville, New York City, Miami, Phoenix, Orlando, Minneapolis, Portland, San Diego, Philadelphia and Seattle
Number of Employees: 201-500
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Thrive is a well-established company with a long list of happy clients and countless offices across the states. You can rely on this agency for expert LinkedIn marketing, like web traffic optimization, brand awareness tactics, LinkedIn ad campaigns, and audience targeting. Thrive also monitors LinkedIn company page for maximum traction, content creation and promotion, and LinkedIn analytics. There are also many other digital marketing and development services from Thrive. So, if you’re looking for a B2B LinkedIn agency that offers essential digital marketing services for B2B brands, Thrive is a top choice.
Thrive is a fantastic choice if you’re looking for a B2B LinkedIn agency that goes beyond LinkedIn marketing. Besides offering end-to-end B2B LinkedIn marketing solutions, Thrive offers email marketing, digital marketing, PPC ad campaigns, SEO, and SMS marketing, too. If you don’t want all these added offerings, Thrive can create a custom plan for your LinkedIn marketing campaign.
AGENCY SNAPSHOT
Founded: 2016
Location: Barcelona, Spain
Number of Employees: 1 – 10
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Getuplead is a full-service B2B and SaaS marketing agency specializing in lead generation strategies. This agency combines its vast LinkedIn experience, sponsored content, and integrated analytics to develop tailored LinkedIn strategies. Getuplead’s primary objective is to help you generate qualified leads, increase brand awareness, and boost traffic toward conversion.
Although Getuplead isn’t a huge LinkedIn agency, don’t let its size fool you. Getuplead provides lead-generation tactics that work for B2B and SaaS companies. If you want to make your business visible through LinkedIn, Getuplead delivers increased leads, traffic, and awareness while optimizing your online reputation and credibility. To ensure they target an audience that will convert, Getuplead’s team of experts performs high-level research on your target buyers and curates sponsored content to engage them. Plus, Getuplead offers solutions to help you design and promote the best lead magnets. They will also integrate your LinkedIn analytics with other essential marketing platforms.
AGENCY SNAPSHOT
Founded: 2017
Location: Oregon
Number of Employees: 11-50
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RevenueZen offers essential services for B2B and Saas companies. These expert services include robust LinkedIn marketing, content marketing, and technical SEO. This agency has worked with many of the top companies on LinkedIn, some are even Fortune 500 companies. Plus, providing more value to your business RevenueZen offers a signature tool for LinkedIn brand awareness, and you can find a LinkedIn marketing course. If you’re a business looking for a combination of B2B LinkedIn advertising and SEO, RevenueZen is the answer.
RevenuZen takes an expert approach to SEO and LinkedIn promotional services for B2B and SaaS companies. This agency provides services to manage, evaluate and grow B2B analytics too, and RevenuZen has worked on LinkedIn campaigns from various top-tier companies. Through LinkedIn content marketing, RevenueZen provides ghostwriting expertise to capture your brands voice, engage your target audience and position you as an industry thoughtleader. RevenueZen also has a SaaS platform, allowing B2B brands to expand their network through qualified and targeted prospects. And this agency understand the importance of your company’s profile page and provides optimization tactics to tell your story and attract your audience.
AGENCY SNAPSHOT
Founded: 2013
Location: California, United States
Number of Employees: 11 – 50
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SevenAtoms Marketing Inc. proves how well they understand LinkedIn marketing for B2B companies by offering everything small, medium, and large businesses need. To ensure your LinkedIn content marketing efforts aren’t in vain, this agency performs in-depth research to curate a LinkedIn content strategy targeted at decision-makers. What’s also excellent about this agency is they offer a solution for personalized InMail messages. This service is extremely valuable as LinkedIn’s InMail feature is pivotal for B2B brands.
With this agency you can integrate your analytics with other platforms and receive monthly progress reports while leveraging valuable data on your target buyers. The LinkedIn content creation services include LinkedIn ad content and long-form content to provide informative and authoritative LinkedIn content. But what is our favorite offering from this agency is the InMail marketing feature. SevenAtoms Marketing Inc. curates personalized messages and only sends them when LinkedIn members are active. This approach means you don’t have to worry about low click-through rates. In addition, using sponsored content like eBooks, guides, and whitepapers will surely engage and secure leads.
AGENCY SNAPSHOT
Founded: 2016
Location: Tamil Nadu, India
Number of Employees: 51-200
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Vajra Global is a highly renowned full-service digital marketing agency in India. Beyond LinkedIn marketing, this agency offers B2B digital marketing, creative development, SaaS marketing, creative communications, marketing outsourcing, and SEO. But the LinkedIn promotional services aren’t any less robust because of the wide range of offerings. For LinkedIn marketing, B2B businesses can rely on an audience-centric LinkedIn strategy based on buyer persona research. And you can seamlessly integrate LinkedIn with your current platforms.
Vajra Global will help you define your audience and perform extensive research to identify and target business decision-makers. You can also rely on various LinkedIn strategies tailored to different audience segments. And the expert LinkedIn Profile “makeover” service ensures B2B brands have professional and optimized profiles. Taking this step allows Vajra to achieve credibility and authority for your brand. Additionally, what makes Vajra Global unique compared to other LinkedIn agencies is that they offer HubSpot marketing services. So, if your CRM platform is HubSpot, you just hit the jackpot.
AGENCY SNAPSHOT
Founded: 2018
Location: Alabama, United States
Number of Employees: 1-10
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Intelus is all about specialized advertising for B2B brands. You can achieve brand awareness, lead generation, and web traffic through targeted ads and expert remarketing tactics. Within your first month of working with Intelus, brands receive custom LinkedIn content and posting, buyer persona development, a tailored brand style guide, profile optimization, and a customized content strategy and calendar. To generate inbound leads, Intelus helps brands through high-level LinkedIn content and free online resources to help you master LinkedIn marketing.
Another unique aspect of Intelus is that this agency works on a subscription-based model. Because of this payment method, small, mid-level, and large companies can work with Intelus and choose subscription plans that work for their budgets and goals.
Intelus has worked with individuals promoting themselves on LinkedIn as the brand alongside small and mid-level businesses. This agency goes the extra mile to ensure your LinkedIn posts engage and convert leads.
You Don’t Need a CMO
West Palm Beach, USA 22
AGENCY SNAPSHOT
Founded: 2017
Location: Florida, United States
Number of Employees: 11-50
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You Don’t Need a CMO is an innovative LinkedIn agency aimed at small B2B businesses. These businesses can find the essential LinkedIn marketing to accelerate brand growth, awareness, and lead generation. This agency has worked with businesses in various sectors like FinTech, SaaS, and real estate. Adding to their service delivery, You Don’t Need a CMO also provides email marketing and web development services.
Small B2B businesses are the primary clients for You Don’t Need a CMO. This innovative B2B LinkedIn agency provides resources to define your audience and develop a tailored content strategy. You Don’t Need a CMO also provides services to create LinkedIn marketing, create and promote quality content, and leverage InMails for personalized marketing. There are services available for LinkedIn post templating, too. This service makes it possible to use custom templates for different audience segments that build relationships between buyers and your brand. To provide B2B startups and small businesses with more than just LinkedIn marketing, this agency provides email marketing, sales, and web development solutions.
AGENCY SNAPSHOT
Founded: 2014
Location: Maharashtra, India
Number of Employees: 201-500
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Only B2B provides the most B2B-centric resources and services for all-around marketing. This agency has a sizeable workforce of experts to help B2B brands attract qualified prospects through LinkedIn, deploy growth-driven ad strategies, and develop stronger B2B relationships. Only B2B strives to boost B2B brand reputations through target LinkedIn campaigns. And they have achieved impressive results to validate their efforts. Having generated over 1.8 million leads and worked with over 180 tech companies to achieve more than $2 billion in sales pipelines, Only B2B is an excellent choice for B2B LinkedIn marketing.
Only B2B considers itself a growth partner, helping B2B businesses of all sizes leverage growth hacking tactics for LinkedIn marketing. Accelerating your LinkedIn promotional efforts, Only B2B delivers tailored solutions for LinkedIn ad strategies, sales funnel optimization, integrated analytics, sponsored content, and lead nurturing and scoring. Only B2B has worked with countless world-class brands, including Lenovo and Vimeo. But Only B2B doesn’t stop at LinkedIn marketing, B2B brands can rely on services like market research, event promotion, and content syndication.
AGENCY SNAPSHOT
Founded: 2017
Location: California, United States
Number of Employees: 11-50
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Upgrow is a LinkedIn agency that is growth hacking-oriented. This agency bases all its custom LinkedIn ad strategies on solutions that will maximize your brand’s traction. Because Upgrow doesn’t offer LinkedIn tactics outside of ad campaigns, they follow a quality over quantity theme. To comprehensively and accurately track your LinkedIn ad campaign, Upgrow will set up platforms like Google Analytics. But that’s not all that makes Upgrow a competitive choice on this list. Extensively experienced digital marketers and account managers make up this agency’s team. Plus, Upgrow has some impressive achievements too. For LinkedIn ads, they’ve increased B2B brand ROI by an average of 300%. And they’ve generated over 130,000 leads.
Looking for a B2B LinkedIn advertising agency that focuses on growth hacking? Well, you don’t need to look any further than Upgrow. Upgrow develops custom LinkedIn ad campaigns with one aim – rapid brand growth. Upgrow follows its very own four-step approach to growing and converting leads. This approach includes defining your target audience, building conversion-driven landing pages, segmenting your audience, and following a checklist for each marketing strategy. With this hands-on approach to how Upgrow tailored its offerings to your brand and LinkedIn marketing goals, you’ll be in good hands.
AGENCY SNAPSHOT
Founded: Undisclosed
Location: England, United Kingdom
Number of Employees: 1-10
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Choose Insurge because it’s rated the UK’s top LinkedIn agency. Insurance integrates with over 300 top CRM platforms, and they offer everything you need for specialized LinkedIn promotional services. You can rely on LinkedIn profile optimization to attract more leads and boost credibility, personalized and targeted InMail messages, and LinkedIn invites an expert audience targeting. Insurance follows a four-step method to help B2B brands attract and build an advanced audience generating high growth and profit.
Insurge focuses on nothing but expert LinkedIn marketing to help your brand secure qualified leads. There’s an in-depth four-step method this agency follows, including profile optimization, audience targeting and engagement, image personalization, and lead generation and conversion. If you’re wondering what personalized images are, I was too! Insurge also delivers bespoke content and personalized text for successful content marketing through LinkedIn. But the proof is in the pudding. Working with a golfing agency, Insurge generated over 500 qualified leads and secured over 5500 corporate connections.
AGENCY SNAPSHOT
Founded: 2012
Location: HQ in Gangachara, Bangladesh with offices in Nevada, Washington, Texas, Massachusetts, Maine, Connecticut, North Carolina, Florida, California, Minnesota, Arizona, Indiana, Maryland, Colorado, Hampshire. Ohio, and Maryland, United States
Number of Employees: 51-200
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SEORDEV is a full-service digital marketing agency offering specialized LinkedIn promotional services, too. While this agency is in Bangladesh, SEORDEV services various states around the USA. Most of this agency’s clientele includes small, mid-level, and large financial firms. For a successful LinkedIn campaign, you can use services like LinkedIn creation and promotion, LinkedIn analytics, social media marketing, audience identification, and LinkedIn monitoring. SEORDEV will ensure you have tailored LinkedIn strategies while tracking your performance and modifying your campaign based on data and insights. This agency is also an excellent choice for those who need other digital marketing services.
Businesses should opt for SEORDEV if they’re looking for an SEO-driven LinkedIn advertising agency. SEORDEV also provides a full-service solution for digital marketing, such as email and social media marketing. They offer services such as target audience identification and segmenting, tailored LinkedIn video ad campaigns, lead generation tactics for LinkedIn and LinkedIn analytics to handle and leverage your data. This agency will also design and develop content for your LinkedIn marketing strategy.
AGENCY SNAPSHOT
Founded: 2012
Location: Tamil Nadu, India
Number of Employees: 11-50
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WHY CHOOSE THEM?
Eon8 is a popular digital marketing agency in India and provides expert LinkedIn promotional services. You can count on Eon8 to develop a tailored LinkedIn ad campaign for video and text. This agency will also send personalized sponsored InMail messages to your target audience while adding sponsored ad content to boost your promotion campaigns. If you’re looking for an agency to help you produce and promote targeted LinkedIn ad campaigns, look no further than Eon8. However, this may not be your first choice if you need A-Z digital marketing services.
What’s unique about Eon8 is its holistic approach to LinkedIn marketing. Mid-level and large enterprises should opt for Eon8 if they need an agency that can help them from setting up their LinkedIn profile to expert and tailored LinkedIn campaign development and deployment. This agency is also a top choice for brands requiring more services than only LinkedIn marketing. Eon8 provides social media marketing services for pretty much every platform, including YouTube, Facebook, and Twitter.
AGENCY SNAPSHOT
Founded: Undisclosed
Location: Kerala, India
Number of Employees: 11-50
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CodeCL is a renowned inbound marketing agency offering everything businesses need to attract, generate, and convert leads. This agency offers valuable LinkedIn marketing for identifying and targeting your audience, designing ad campaigns, developing content, and managing your LinkedIn analytics. Although this agency offers services for all your digital marketing efforts, CodeCL still provides complete solutions for LinkedIn marketing.
Need an inbound marketing agency that takes a specialized and expert approach to LinkedIn marketing? Choose CodeCL. This agency has a team of experts who understand the LinkedIn environment and what strategies generate leads. CodeCL will help develop your LinkedIn company page to showcase all the vital points of your brand and the best features of your products. Plus, they will analyze your LinkedIn competition, identify and segment your audience, define your campaign goals, and create content that means something to your ideal buyers.
AGENCY SNAPSHOT
Founded: 2013
Location: Dubai, United Arab Emirates
Number of Employees: 1-10
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WHY CHOOSE THEM?
GPS Marketing provides a long list of digital marketing, branding, and creative services amongst LinkedIn expertise. You can depend on this agency to identify and segment your audience based on factors like location, profession, and industry. GPS Marketing will use this data to craft a personalized CTA that grabs your audience’s attention, stimulating your lead-generation tactics. And there are several formats GPS Marketing can use for your ad campaign. These formats include text ads, video ads, direct sponsored content, dynamic ads, and sponsored InMail messages.
GPS Marketing offers B2B LinkedIn marketing primarily for lead generation. Businesses looking to replace their cold-calling strategies with LinkedIn should consider this agency. GPS Marketing will find the best tactics to engage and attract quality leads while providing in-depth audience analytics. This agency has worked with several world-famous brands and offers additional digital marketing services besides specialized LinkedIn marketing.
LinkedIn advertising companies typically offer a range of tools to help businesses promote their brand, products, or services on the LinkedIn platform. Here are some common services provided by LinkedIn advertising agencies:
These companies help businesses create and manage various LinkedIn advertising campaigns, such as Sponsored Content, Sponsored InMail, Text Ads, and more. They handle the entire process, from setting up campaigns to optimizing them for better performance.
LinkedIn advertising companies leverage LinkedIn’s targeting capabilities to help businesses reach their desired audience based on factors like job titles, industries, companies, skills, and more. They can help identify the most relevant target audience for a campaign.
Many LinkedIn advertising companies offer services to create compelling ad creatives, including copy, visuals, and videos. They use best practices and test different variations to optimize ad performance.
Campaign Optimization:
These companies continuously monitor campaign performance and make data-driven optimizations to improve metrics like click-through rates, conversion rates, and return on investment (ROI).
LinkedIn advertising companies provide detailed reports and analytics on campaign performance, including metrics like impressions, clicks, conversions, and cost-per-conversion. They help businesses understand the effectiveness of their campaigns and make informed decisions.
Some companies offer strategic consulting services to help businesses develop a comprehensive LinkedIn strategy aligned with their overall business goals. This may include optimizing company pages, employee advocacy programs, and content marketing on LinkedIn.
For a cohesive and effective marketing strategy, many advertising companies help businesses integrate their LinkedIn campaigns with other marketing channels, such as email, social media, and search engine marketing.
While the specific services offered by different LinkedIn advertising companies may vary, the goal is typically to help businesses effectively leverage the LinkedIn platform for lead generation, brand awareness, and driving engagement with their target audience.
From Intelus, here is a video showcasing some of the best tips for setting up a LinkedIn Showcase page.
B2B LinkedIn marketing has evolved from a strategic advantage to a business imperative. As the premier platform for connecting with influential decision-makers and professionals, LinkedIn offers unparalleled opportunities for B2B brands to establish thought leadership, generate high-quality leads, and drive conversions.
Partnering with a seasoned agency is crucial to unlocking the full potential of this powerful channel. By selecting an agency that boasts a deep understanding of LinkedIn’s intricacies, a proven track record in B2B marketing, and a passion for delivering results-driven campaigns, you can catapult your brand to new heights of awareness, credibility, and revenue growth. We hope you take the first step toward B2B LinkedIn advertising excellence and find a LinkedIn marketing service provider to help you achieve your business objectives.
Yes. It can seamlessly integrate into an overall digital marketing strategy. By leveraging LinkedIn’s professional network, B2B brands can enhance brand awareness, lead generation, and audience engagement. It complements other channels like social media, content marketing, and email campaigns, providing a holistic approach to reaching and engaging with the right audience.
Using LinkedIn ads can be worthwhile for B2B brands. It allows precise targeting based on job titles, industries, and company sizes, reaching decision-makers directly. However, success depends on clear objectives, relevant content, and effective budget management.
Networking and community engagement on LinkedIn provide valuable benefits for marketing efforts. By connecting with like-minded users who share common interests or work in similar professions, marketers can expand their LinkedIn network in a highly targeted way. Fostering a sense of community and connection with peers, potential partners, and customers also allows for meaningful relationships beyond transactional interactions.
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