There are many Indian marketing agencies with impressive success rates and expert services for growing your business and driving brand awareness.
India’s digital marketing sector reached USD 5.15 billion in 2023. It is estimated to grow at a CAGR of 30.2% from 2024 to 2032 and reach a value of USD 55.37 billion by 2032.
If you want to participate in India’s digital commerce explosion, you will want to work with one of India’s leading marketing agencies. These agencies have first-hand experience with how to influence consumers in India and what omni-channel approach will receive the most engagement.
India’s digital marketplace differs from countries like the US, making it imperative to work with an expert Indian advertising agency.
We’ve searched the internet for the best Indian marketing agencies and why you should pick them. Plus, we have summarised the digital marketing services offered by India’s agencies and how they can benefit your brand.
The consumer landscape and advertising industry in India differ from those in the Western World. There are many reasons for this, such as India’s population being a much different demographic in terms of culture, resulting in businesses having to use other methods to engage and attract this audience. These are the top marketing channels in India and services to expect from the best Indian marketing agencies.
The first common digital marketing strategy in India is celebrity endorsements. A study by UKDiss.com confirms that businesses are more likely to pay celebrities a lot of money to promote their products. Brands in the US focus more on perfecting their product quality. However, companies in India don’t follow suit. Instead of optimizing the quality of their products, bands invest a large percentage of their marketing budgets into celebrity endorsements.
Almost 50.5% of Indian brands are endorsed by celebrities while only 29.1 foreign brands are endorsed by celebrities.. Working with an Indian marketing agency, you will receive support to secure profitable celebrity endorsements. Because this digital marketing service seems to engage customers successfully, your agency can find the perfect celebrity and ad angle for increased brand credibility and social proof.
While businesses in the Western world see mobile marketing as an evolution in advertising, it’s a typical digital marketing practice in India. Mobile marketing is more common amongst businesses in India and is better received by its consumers. In turn, work with any of the best Indian marketing agencies to develop and deploy a successful mobile marketing strategy tailored to interest your ideal buyers.
Your agency will help you build an entire marketing funnel for your mobile marketing strategy. You’ll receive support for aspects like SMS marketing, app development, and App Store Optimization (ASO). Proving why mobile marketing is popular in India, Statista confirms that consumers who used smartphones in India during 2020 reached over 740 million. However, during that same year in the United States, smartphone users only peaked at 300 million, less than half of those in India.
Like mobile marketing, HuffPost’s report confirms that video marketing is also much more widespread in India. Although many brands in the Western culture have only now begun leveraging video marketing, brands in India have been doing this for some time. According to Global Media Insight, India has the largest population of YouTube users, at nearly 500 million users.
But how much time users spend on YouTube in India is also significantly higher than in the US. In India, users spend around 48 hours per month watching YouTube videos, while US users spend 24 hours. It’s also interesting to note that 55% of India’s YouTube traffic comes from mobile devices.
While social media is the top channel in India, we found it unusual that display marketing is the second. Businesses in India prefer display ads for increased awareness and revenue compared to influencer marketing, affiliate marketing, and TV commercials. Because display advertising is much more popular in India, you can trust your Indian marketing agency to know the best strategies to drive outstanding results.
It’s not clear why display advertising is a more beloved marketing channel than most. However, with so many smartphone users in India spending hours watching YouTube videos, we can see how paid ads may work better.
Summary: Digital Marketing Services in India
Source: IIDE – The Digital School
Let’s take a closer look at some of the top choices for marketing firms in India right now. These agencies will have different areas of expertise and various features; read our reviews below to find out more.
AGENCY SNAPSHOT
Founded: 2008
Number of Employees: 51 -200
Location: HQ in Mumbai, India with offices in Dubai, UAE, and Singapore
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Gozoop is one of India’s best marketing agencies, with a team of over 300 marketing experts. This agency provides a customer-first, 360-degree marketing solution for everything your business may need. Gozoop will start by defining a custom brand strategy for your business, conducting customer and market research, and determining your brand identity.
They are the perfect Indian marketing agency for mid-level and large businesses looking for an end-to-end digital marketing agency. This agency provides everything businesses need, from design services and events management to PR and social media marketing. As Gozoop has worked with brands like Dell and Lexus, it’s no surprise they’re an Indian marketing agency with vast experience and a team of marketing experts.
Gozoop’s next step is your content strategy. This agency will refine your social media marketing, blogging, and PR efforts while finding the best influencers for your brand. The next phase is all about design. You’ll receive support for your UI/UX experience, logo design, and all your print and digital designs.
To wrap up your digital marketing journey with Gozoop, this agency will provide optimized technology solutions, performance PR marketing, customer experience, and event and production management.
AGENCY SNAPSHOT
Founded: 2004
Number of Employees: 51 -200
Location: HQ in Mumbai, Kathmandu, Beijing, Kuala Lumpur, Singapore, and Noordwijk
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
With vast industry experience and an impressive range of digital marketing services, Pinstorm provides everything-digital marketing. This agency will define a tailored brand strategy, help you build an unforgettable brand identity, and create customer-centric strategies for video, social, and paid media marketing. You can also rely on Pinstorm’s services to define and deploy a paid media buying strategy for maximum brand reach.
Pinstorm considers how to optimize your credibility, brand awareness, and sales on every medium out there, including billboards, mobile phones, TV commercials, and web ads.
This agency can help you achieve conversions through video marketing, social media marketing, paid media, and media buying. Pinstorm will also help you create a memorable customer experience that connects to your audience through UI/UX design. Of course, before anything else, Pinstorm first focuses on building a personalized brand strategy backed by extensive customer, competitor, and market research.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 51 -200
Location: Bengaluru and Mumbai, India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
If you’re looking for an Indian digital marketing agency focusing on growth hacking services, look no further than Growth Hackers Digital. This agency will help you gain a competitive edge in your market and design a brand like no other. From SEO, social media marketing, and ASO to content marketing, there’s nothing Growth Hacker’s Digital can’t do.
If you want to boost your brand’s growth, this agency has the perfect range of services. Growth Hackers Digital provides four main service pillars to help businesses grow – Traffic, Branding, Conversion, and Retention.
This agency will optimize your paid search and social channels to drive targeted traffic. They also understand how imperative authentic branding is to put your business ahead of your competition. This agency will find the best methods to perfect your CRO strategies to drive your desired sales.
Growth Hackers Digital understands how to turn buyers into brand advocates so your business can capitalize on loyal customers. Validating this agency’s experience, Growth Hackers Digital has received five awards, deeming them one of India’s top and most promising digital marketing agencies.
AGENCY SNAPSHOT
Founded: 2008
Number of Employees: 201-500
Location: Jaipur, India, with offices in Dubai, UAE; Atlit, Israel; London, UK; New South Wales, Australia and Cincinnati, OH and Atlanta, GA, USA; and Montreal, Canada
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
NineHertz has offices worldwide and offers a full range of impressive digital marketing services. As a partner of AWS, Google, and Adobe, NineHertz has launched over 1800 projects, retained 92% of clients, and has a team of more than 570 passionate and experienced developers.
NineHertz is a fantastic option for businesses looking for a combination of development and marketing services. While this agency will help build a brand strategy and custom approaches for email marketing, SEO, and social media marketing, It also provides expert development services. This agency has built various apps, such as games and food delivery services.
What makes NineHertz unique compared to many other Indian marketing agencies is their strong focus on development alongside expert digital marketing solutions. While you can rely on NineHertz to do the basics like brand strategy, social media marketing, and SEO, they can also develop your website and Salesforce CMS funnel.
What’s also fantastic about this agency is that you can hire a dedicated developer specializing in the programming language most compatible with your website. Many brands have worked with this agency to create food delivery apps, virtual fitting rooms, and interactive games.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 11 – 50
Location: Kozhikode, Kerala, India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Viral Mafia is a dynamic digital marketing agency in India that’s all about helping businesses grow. This agency has a fantastic portfolio with loads of major names like Tata Motors and Goodwill IVF. Whether you’re an online store or looking to give your brand a boost, Viral Mafia will help you build a tailored strategy based on your target audience, brand goals, competitors, and market.
Viral Mafia has completed over 2000 projects, worked with more than 120 major clients like Jeep, and helped over 400 companies develop corporate responsibility solutions. You can work with Viral Media to leverage your web analytics, create content and search engine marketing strategies, and design and build your website.
As a Google Partner, Viral Mafia has an exceptional track record of successful projects complemented by a full range of digital marketing services including google ads and campaigns.
This agency can also optimize your online reputation through PR and social media. If you’re an online store, even better because Viral Mafia has e-commerce marketing services to boost your sales and exposure. A quick example of how much Viral Mafia can do for your business is one of India’s best cricket players – Sanju Samson. Viral Media helped him increase social media engagement by 60%.
AGENCY SNAPSHOT
Founded: 2016
Number of Employees: 11-50
Location: Mumbai, London, Dubai, San Francisco
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
A&B Luxury positions itself as a strong contender in the digital marketing sphere, specifically for luxury brands.
They understand the intricacies of marketing to high-net-worth individuals (HNI & UHNI) and combine their luxury market knowledge with data science to reach the right audience with laser focus.
Their performance-driven approach emphasizes measurable results and growth for your brand, likely through tracking and reporting on key performance indicators (KPIs).
Finally, with a global presence across London, Mumbai, San Francisco, and Dubai, they appear well-equipped to handle international luxury brand clientele.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 11-50
Location: Ludhiana and Sahibzada Ajit Singh Nagar, India; Mississauga, Canada; Fremont, CA, USA; NSW, Australia
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Digital Kangaroos is the perfect combination of design and development expertise. This agency extends its services to all businesses ranging from ECommerce stores to hotels and automobile brands. Digital Kangaroos also has solutions for product design, photography, and packaging alongside app development to help your brand maximize reach and sales.
Are you an E-commerce store looking for an Indian marketing agency with Shopify expertise? Or do you need an agency with loads of experience developing customer-centric apps? Digital Kangaroos are the answer!
This agency’s motto is “Design.Build.Grow”, and they do all they can to accomplish this for every one of their clients. You can work with Digital Kangaroos to design and develop a feature-rich website that encourages interactivity and audience engagement. Brands can also leverage SEO tactics so targeted buyers find them. You can also create content and influencer marketing campaigns to optimize their conversion rates.
Digital Kangaroos offers bespoke design services, too. An expert team will work on your product packaging to improve customer experience and ensure consistent branding. This agency also provides product photography to highlight your products’ best features.
AGENCY SNAPSHOT
Founded: 2015
Number of Employees: 1-10
Location: Gujarat, India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Barodian Advertising has worked with businesses in various sectors. This agency follows a three-step process. First, the expert team will start with your planning and brand strategy, then focus on your campaign’s design and development aspects. To launch your strategy, this agency will test it and deliver results.
Need an Indian marketing agency that creates digital solutions? Barodian Advertising is a competitive choice. A full-service digital marketing agency, Barodian Advertising works with brands in the hospitality and fitness industries (among many others).
This agency will cover every aspect of your digital and social media marketing strategies, graphic design, and web development. Some of its most valuable and impactful services include product packaging design, company profile design, web app development, blog marketing, email marketing, and branding.
Barodian Advertising also has the expertise to help improve your online reputation, gain traction through paid media, and create a personalized design for your e-commerce store. Working with this agency, you’ll follow a three-step process: planning and strategy, design and development, testing, and delivering results.
AGENCY SNAPSHOT
Founded: 2017
Number of Employees: 1-10
Location: Calicut, Kerala, India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
Some brands prefer agencies specializing in creative marketing approaches for authenticity. If that’s you, Creative Moneky’s is a great option. They’ve worked with many different businesses, and it’s clear from their portfolio that video marketing and brand identity are this agency’s strengths. They also have extensive experience in event management and social media campaigns.
Creative Monkeys is a fun, dynamic, and innovative Indian marketing agency with many services. So, what does this agency do? Well, they provide brand consulting to offer in-depth market analysis, brand analysis, and custom strategies to help you get ahead of your competition.
This consulting stage also helps Creative Monkeys lay the foundation for your entire marketing framework and how you engage and convert target buyers. Creative Monkey clients can benefit from content and social media marketing, product design, packaging, photography, and event management.
Some projects they’ve directed include kids’ cartoon songs, an explainer video, short animations, short films, and many social media marketing campaigns. With a diverse portfolio of successful projects, this marketing agency can work with businesses of all sizes and markets.
AGENCY SNAPSHOT
Founded: 2001
Number of Employees: 51-200
Location: Tamil Nadu, Chennai, India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
For brands looking for an Indian marketing agency that knows what small and mid-level businesses need, Studio Pixel is a fantastic choice. This agency offers expert solutions for brand strategy, social media marketing, SEO, web development, app development, and much more. Studio Pixel has worked with hundreds of clients from all sectors, including education, healthcare, manufacturing, and startups.
Studio Pixel is an Indian marketing agency that elevates businesses through digital marketing and increases traction. Its three main service offerings are digital design, Digital marketing, and Digital technology. So, what does this mean for your brand?
Studio Pixel will deliver expertise in UX/UI design and web design and development to give your buyers a seamless and customer-centric brand experience. Whether you’d like a whole new website or to revamp your existing one, Studio Pixel has you covered.
This agency will also create a custom strategy for social media marketing using Facebook, Instagram, TikTok, and more to create lead generation based on your target buyer personas and business goals. Your strategy will include practices like SEO and brand strategy consulting. And if you need an agency to help you develop mobile or web apps, Studio Pixel can do that, too.
This agency has worked on more than 2000 projects with businesses from more than 16 countries. Studio Pixel has an impressive track record comprising more than 1000 clients!
AGENCY SNAPSHOT
Founded: 2011
Number of Employees: 11-50
Location: New Delhi, India
KEY SERVICES
NOTEWORTHY CLIENTS
WHY CHOOSE THEM?
There’s no doubt that Niswey is the ultimate Indian marketing agency for businesses relying on HubSpot’s software. Niswey will help you manage and leverage HubSpot for lead generation, organic traffic, and customer engagement. This agency also provides digital marketing solutions for SEO, social media marketing, email marketing, and content marketing.
If you use HubSpot for your CRM software, you’re the ideal Niswey client. As Asia’s first HubSpot Elite Partner, Niswey’s services are well integrated with HubSpot. This agency can help your business adapt its workflow and CRM to HubSpot through in-depth and hands-on onboarding. Niswey has also developed many app integrations for HubSpot, so you can use tools like PayPal, WordPress, Stripe, and Shopify.
However, there’s more to Niswey than expert HubSpot management because this agency offers a long list of digital marketing services, too. Niswey can help you build your online reputation through social media marketing and establish a loyal customer base with emails targeted at your ideal buyers.
You’ll also receive personalized strategies for SEO, paid media, and content marketing, and Niswey provides a three-month content calendar. Your content calendar will document your content strategy, making it easy to manage and track.
Indian marketing agencies are revolutionizing the game with a one-stop shop approach. They excel in providing a comprehensive suite of services, encompassing everything from social media and video marketing to capture attention to HubSpot management for streamlined automation and even web development to ensure a cohesive brand experience. This eliminates the need for businesses to manage a fragmented vendor landscape, saving time and resources.
Furthermore, Indian agencies are not just about breadth of services; they bring depth of expertise. Many boast impressive client rosters, showcasing their ability to deliver results for businesses of all sizes and industries. Industry recognition and awards further solidify their credentials.
However, the benefits extend beyond a comprehensive service portfolio and proven track record. Indian agencies are at the forefront of cutting-edge marketing strategies. They specialize in mobile, mobile app, and SMS marketing – areas that might be new and exciting for the US market.
This forward-thinking approach can give your business a significant edge, allowing you to tap into these emerging channels and connect with your target audience in innovative ways. By partnering with an Indian marketing agency, you’re not just getting a comprehensive solution, you’re gaining access to cutting-edge strategies that can propel your business growth.
The cost of hiring a digital marketing company in India can vary greatly depending on several factors, but here's a general breakdown:
Range: ₹20,000 to ₹70 lakh (per year) [This translates to roughly $240 to $84,000 USD per year] This is a wide range, so it's important to consider the specific services you need and the size of your business.
Digital marketing is generally cheaper than traditional marketing. Here's why:
- Less upfront cost for things like ads and printing.
- Targets the right people, so you don't waste money on uninterested audiences.
- You can track how well your campaigns are doing and make adjustments to improve results.
- You can easily scale your campaigns up or down depending on your budget.
Indian digital marketing companies can be a game-changer for your brand. Their expert teams use targeted strategies, SEO, social media, and content creation to bring more visitors to your site and convert them into sales. They also track and optimize campaigns to maximize your return on investment.
Indian digital marketing agencies have several strengths that allow them to cater to the world market:
- Expertise & Cost-Effectiveness: They offer a blend of skilled professionals and competitive rates, making them an attractive option for businesses worldwide.
- Multilingual Services: Many agencies understand the importance of language in global marketing and can create campaigns in multiple languages to target specific demographics.
- Global Awareness: Top Indian agencies stay updated on international digital marketing trends and best practices, ensuring their strategies are effective across borders.
- Cultural Understanding: While some cultural knowledge is essential, successful agencies often partner with local teams or conduct thorough research to understand the nuances of target markets.
Statista: Social Media Advertising – India: Number of smartphone users by leading countries in 2021 (in millions)*, Number of smartphone users in India in 2010 to 2020, with estimates until 2040, Number of smartphone users in the United States from 2018 to 2025 (in millions), Online marketing channels primarily used by marketers in India in 2020
upGrad: Growth of Digital Marketing in India: How To Use Digital Marketing For Your Business?
Global News Wire: Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026
UKDiss.com: Comparison of Internet Marketing in Developed and Developing Countries
FinancialExpress: Celebrity endorsed ads rose 44% in 2021: Report
Expert Market Research – India Digital Marketing Market Outlook
HuffPost: Digital Marketing In India: A Glimpse Into The Future
Global Media Insight: YouTube User Statistics 2024
Digital Uncovered: State of Video Marketing in India: Infographic
Hootsuite: 23 YouTube Stats That Matter to Marketers in 2024